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Ein Beispiel für neue Zielgruppen erreichen (s. Konferenzbeitrag Archimuse: http://www.archimuse.com/mw2008/abstracts/prg_335001837.html Our solution (in progress): - By creating many experiments across the widest range of existing social networking models we are making links with the local community who in turn show what the Gallery and the area is really about through their own images, ...- We always ensure we can back each experiment with adequate resources and talent to ensure a high quality result that does justice to the Gallery we represent.

HERE IS NEW YORK is not a conventional gallery show. It is something new, a show tailored to the nature of the event, and to the response it has elicited. The exhibition is subtitled "A Democracy of Photographs" because anyone and everyone who has taken pictures relating to the tragedy was invited to submit their images to the gallery, where they were digitally scanned, printed and displayed on the walls alongside the work of top photojournalists and other professional photographers.

Seductive Subversion opens today and the show takes a look at the impact of women artists on the traditionally male-dominated field of Pop art.  The exhibition team wanted to keep things simple in the gallery-a spare look, so the pop art would really pop out at you.  At the same time, the team had a plethora of research about each of the 25 artists featured in the show and wanted a way to share that with the public.   So, the goals of this endeavor became two-fold.  First, how do we share the research and, second, how do we do it in a way that won't overwhelm the visitor experience?  Wikipedia + iPads became the answer

«Saatchi´s Your Gallery» eröffnet: Eine Galerieplattform, auf der sich KünstlerInnen mit ihren Arbeiten präsentieren können, indem sie selbst ein Portfolio mit Werken und Biographie anlegen. Parallel dazu wurden Kunstinstitutionen und Galerien animiert, ihre Ausstellungskalender und Pressemeldungen zu schicken; ein Blog bereitgestellt, auf dem sich Kunstschaffende ihre Gedanken von der Seele schreiben können; ein kleines Korrespondenten-Netzwerk für ein Magazin aktiviert und schliesslich mit «STUART» ein eigener Nachwuchs-Wettbewerb für Kunststudierende lanciert. Und vor allem anderen wurde natürlich werbewirksam die Medientrommel gerührt. (Verena Kuni) prominente Plätze schaffens schliesslich ins sog. «SHOWDOWN». Am Ende winkt da neben Aufmerksamkeit und Geldpreisen am sogar eine Ausstellung in Saatchis Galerie.

Director of audiences and media at London's Tate galleries talks about communicating with public in digital era The audience is completely changing, said Marc Sands, director of Audiences and Media at Britain's Tate, just as it was when Tate Modern opened in 2000.

The following manuscript, consisting of 281 handwritten pages of unlined drawing paper, was discovered in the studio of Impressionist painter Edgar Degas (1834-1917) shortly after his death. Recorded as Lot 49 in the legendary 1918 auction of Degas's collection, the manuscript was purchased by economist John Maynard Keynes, who attended the sale as a buyer for the London National Gallery. The pages apparently remained in Keynes's possession until his death in 1946.

Meine Hypothese ist, dass heutzutage die Möglichkeiten des sogenannten Web 2.0 von Museen respektive ausstellenden Institutionen unterschätzt werden. Folglich wird das Potenzial vieler, freier Kommunikationsmittel nicht ausgeschöpft.13 Demzufolge werde ich mich in meiner Masterthesis mit diesen drei Fragestellung auseinandersetzen: Was ist der State of the Art im Umgang mit dem Web 2.0 und konkret im Umgang mit Social Media für Museen? Wie machen sich das MoMA in New York und die Serpentine Gallery in London diese Social Media-Tools für ihre Kommunikation zu Nutzen? Davon ausgehend, Social Media wäre für Museen relevant, wie ist sodann damit umzugehen und auf was ist zu achten?

The Mobile for the Cultural Sector Conference will include a wide variety of people from across the Global cultural sector and the technology sector and will bring together the 200+ senior figures from: * museum, gallery and cultural sector curators, directors and board members * digital specialists * commercial strategists * pr and marketing teams * fund-raising and development specialists * quangos and leadership and training bodies * mobile app, website and marketing developers * advertising, planning and creative advertising agencies * network operators, handset manufacturers and technology leaders

"How to measure and define the success of cultural websites and online services is a problem common to all parts of the cultural sector - museums, archives, galleries, arts organizations, libraries and publishers. Worse, funding agencies and government departments lack the expertise to offer guidelines or set standards. The result is a confusing mixture of statistics and reporting that reveals little about genuine user satisfaction."

"MuseumNext looks at how museums and galleries can benefit from new technology and the latest web trends. This two day conference will highlight best practice and act as a platform to ask 'what next?"

"Art.sy is a new way to discover art you'll love, featuring work from leading galleries, museums, and private collections around the world. Art.sy is powered by The Art Genome Project, an ongoing study of the characteristics that distinguish and connect works of art. Art.sy evaluates artworks along 200+ characteristics-such as art-historical movements, subject matter, and formal qualities-to create a powerful search experience that reflects the multifaceted aspects of works of art.

"Museum2.0 Heute fiel der Startschuss zu einem der jährlichen Gipfeltreffen in der Museumsbranche, wenn es um den Bereich Kommunikation geht. Ich habe das Glück, dass die Konferenz 2011 in erreichbarer und unmittelbarer Nähe stattfindet und auch dabei sein zu können. Für 3 Tage wird das Museum Kunstpalast in Düsseldorf der Ort, wo Wikipedia auf Google, tate Gallery auf das Van Gogh Museum oder das MoMA auf das Viktoria and Albert Museum trifft. jede Menge Museen aus der ganzen Welt sind vertreten"

The ubiquity of mobile devices and the advent of augmented reality provide an opportunity to explore the use of interactive design in what is traditionally a difficult educational space: the art museum. The NGA Experience app (shown here on an iPhone but theoretically platform-agnostic) uses augmented reality to populate the art museum with a digital layer of content that is virtually infinite, yet completely optional for visitors. Such an application of AR in the museum ultimately provides a greater level of control and engagement to the museum visitor and enhances his or her opportunity for a meaningful experience without altering the physical space of the gallery.

Digital stories by people in the North East. Inspired by musuems and galleries.

Digital stories by people in the North East inspired by museums and galleries

Laurie Anderson sees a new online trend in the art world that has galleries and museums in a tailspin: the power of the Web to distribute art.

On April 25, 2007 the Art Gallery of Ontario in Toronto launched a new online initiative called Collection X "This project, which has been in development for six years, represents a huge leap forward for the AGO not only because it makes works from the permanent collection available online but also because it makes it possible for the public to upload their own collections and to create exhibitions using the same application. As it has been conceived, Collection X is meant to function as an open-source museum that features public collections presented alongside collections created by the public." (museumsremixed.blogspot)

Above you can see the Fan Page Analytics for the Laing Art Gallery, a venue in my home town. This information provides us with rich data which could be really useful to the marketing team at the museum

Foursquare basically lets you leave tips for friends and strangers in your favorite places, when someone else comes to that place, they can read the tips that you have left through Foursquare on their mobile phone. Foursquare is growing in popularity and many museums and galleries are listed on the application. A lot of these institutions are taking steps to engage with those who use Foursquare and  having spent a little more time using this application I want to share a couple of tips.

+++ Das Auktionshaus Phillips de Pury & Co. folgt dem Web-2.0-Trend: Unter www.phillips artexpert.com kann die Kunst-Community nun Kommentare abgeben, mit anderen ins Gespräch kommen und natürlich die jüngsten Angebote des Auktionshauses durchforsten (art_das Kunstmagazin 08, 2007)