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Director of audiences and media at London's Tate galleries talks about communicating with public in digital era The audience is completely changing, said Marc Sands, director of Audiences and Media at Britain's Tate, just as it was when Tate Modern opened in 2000.

Kristen defined six possible roles for museums on the Internet: 1) Filter - find and share relevant, accurate, trustworthy information 2) Curator - become a one stop shop for primary and secondary source material on specific topics 3) Node in a network - package information to live beyond your walls, monitor conversations around your content 4) Community builder - create your own network, be involved in online conversations 5) Lifesaver - provide portable information when and where people need it most 6) Tour Guide - connect your content to the real world