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"Die Frage nach dem monetären Nutzen von Social-Media-Aktivitäten wird eine der bestimmenden Fragen des Jahres sein. Immer mehr Unternehmen engagieren sich im Social-Media-Bereich und deren Vorstände wollen Zahlen sehen, denn umsonst sind Social-Media-Aktivitäten nicht, auch wenn sie auf kostenlosen Plattformen stattfinden. Doch Heidi Cohen plädiert für einen anderen Weg: Vergesst den Social Media ROI und schaut euch an, was wirklich wichtig ist!"

Der Leitfaden -Social Media Marketing für den Kunstmarkt- erläutert die Möglichkeiten von Social Media und ihre Einbindung in herkömmliche Marketingmaßnahmen u. kommunikative Mittel. Chancen und Grenzen werden aufgezeigt und praktische Anwendungsbeispiele gegeben. Darüber hinaus werden den unterschiedlichen Anwendergruppen Hilfestellung und Methoden für die unmittelbare Anwendung von Social Media aufgezeigt. Erfahrungsberichte, Interviews u. Expertenbefragungen sowie Beispiele aus der Praxis helfen aus dem Internet-Dickicht heraus. Gerade im Hinblick auf die Besonderheiten des Kunstmarktes und die knapp bemessenen zeitlichen, finanziellen und technischen Ressourcen der Kunstbetriebe bietet dieser praktische Leitfaden, Strategien für eine effektive Kommunikation und ein erfolgreiches Marketing mit und duch Social Media.

Digital Media Pedag: Research Trebor Scholz: Parsons: Trebor Scholz "Learning through Digital Media" is the result of four workshops thattook place in the fall of 2010 when a total of eighty New Schoolfaculty, librarians, students, and staff came together to think aboutlearning with digital media. We would be delighted if you'd review oneof the texts now. Public peer review will end on January 25, 2011.  Der link führt zur Übersicht der Recherche auf mindmeister

Together, we're compiling all you need to go from zero to social media super star. Find resources for nonprofit practitioners just starting out with social media integration. Here you'll find case studies, worksheets, and links to guide the development of your first social media plan. Start here to plan your strategy, navigate culture, build capacity, keep your team learning, and put those tactics into practice.

Museums are quickly adapting to Web 2.0, and engaging with a new on-line audience. Social media projects are being developed and used by museum staff, and curators are starting to explore this new space. When the Powerhouse Museum's curatorial department created their first blog, they had no idea what they were in for, or what challenges they would face. They also had little idea of how curators as a whole are participating in social media activities. This paper will use the Powerhouse Museum's 'Object of the Week' blog and a major international survey of curators to investigate how social media activities are impacting on curatorial practice.

Potential museum visitors access information about the organization and decide if they want to visit by using web-based sites such as a museum's website, social media platforms, and peer-review sites over more "traditional" forms of advertising. In fact, when comparing how folks get their information about leisure activities, it's not even close: web and mobile platforms (including social media) are disproportionately influencing your museum's visitation and attendance.

This report describes the demographic characteristics of U.S. adults that participated in the arts (such as concerts, plays, and dance performances) via electronic media (e.g., TV, radio, computers and portable media devices) in 2008, based on the Survey of Public Participation in the Arts (SPPA). Separately, the report examines broad categories of arts participation via Internet. The report also investigates factors contributing to the likelihood of some Americans experiencing art through media. Finally, the report considers the relationship between media-based arts activities and other types of arts participation, such as live attendance and personal arts creation. June 2010. 146 pp.

Super, das ist ja ein toller und hilfreicher Report, danke fürs Aufspüren. ;-)

Meine Hypothese ist, dass heutzutage die Möglichkeiten des sogenannten Web 2.0 von Museen respektive ausstellenden Institutionen unterschätzt werden. Folglich wird das Potenzial vieler, freier Kommunikationsmittel nicht ausgeschöpft.13 Demzufolge werde ich mich in meiner Masterthesis mit diesen drei Fragestellung auseinandersetzen: Was ist der State of the Art im Umgang mit dem Web 2.0 und konkret im Umgang mit Social Media für Museen? Wie machen sich das MoMA in New York und die Serpentine Gallery in London diese Social Media-Tools für ihre Kommunikation zu Nutzen? Davon ausgehend, Social Media wäre für Museen relevant, wie ist sodann damit umzugehen und auf was ist zu achten?

And in the middle are projects like Global Voices, what might be called curatorial media: where content is produced by the many in a social way from the bottom-up and is then mediated, filtered or curated by some old-media-like gatekeeper.

Success with digital media for museums, education and cultural organisations isn't about scrambling to sign up to the latest fads, those teasmades of technology, and more about attitudes of organisations and the individuals within them. What are the handles we can grab hold of to begin or better develop our journeys into digital media use in the world of exhibition, performances or engagement of new audiences? It tries to make a few points, some more successfully than others, no doubt. Key amongst them:- how to institutions do better what is now so easy for everyman to do?- is there anything to be learned from the world of startups where coming up with a compelling problem that needs solved? What are the problems museums manage to solve? Do they need to think in that way at all?- what potential is there for cultural organisations to open themselves up to new audiences by tackling the same content and ideas in alternative ways and on different platforms?

(Hinweis von Henner-Fehr) jim Richardson schreibt ein Social Media Handbook für Museen: Museuem Marketing: "Social Media Handbook for Museums" ...what problems do you have with developing social media for your institution? What questions should a book like this answer?

New Media: Sukiennice Museum shows Stories Behind the Paintings

Museums are increasingly using technology to reach an audience outside their walls. And I, of course, am a complete evangelist for new media and for institutions adapting as fast as possible to changes new technologies are bringing to our world. But when the time came to talk to the museum heads about using social media tools to expand their audiences and enrich the museum-going experience, I found myself oddly reticent.

The purpose of this exploratory study was to advance understanding of how American museums are currently using social media. More specifically the study used an online survey to question museum practitioner's on current social media practices by looking at tools used, purposes, importance, effectiveness, measurement, satisfaction and success. The following is a bullet point summary of the findings.

Social Media in der Schweiz: Zahlen zu Facebook, Twitter

Auch fuers Brooklyn Museum gilt: weniger ist mehr. As museums look for ways to attract more visitors, social media has become a key tool in drawing people along and engaging them. Some museums are trying to be more creative with social media, but step one is to make use of the main tools. Brooklyn Museum is certainly doing that. It has a main web site, a blog, a Facebook Page, a Twitter presence, a Flickr account, a Tumblr, a Foursquare, and more.

"Nur 23 Prozent der Nutzer wollen mit Marken im Social Web interagieren. Sie sind stattdessen überwiegend an Rabatten und Aktionen interessiert. Damit aber verliert Social Media seine Besonderheit und wirkt eher wie der digitale Arm für Loyalty-Programme", so Olaf. [...] Stimmt. Aber, und das müssen wir verdammt noch mal in unsere limitierten Marketingschädel reinbekommen: Facebook ist kein Marktplatz!

More Thoughtful Learning: How Professional Development Through Social Media Can Strengthen Cultural Institutions lists reasons, why social media is an excellent medium for professional development. and adds recent examples of individuals and institutions using social media to achieve learning objectives.

Social Media Policies from several international museums

"Bei den Recherchen für einen Vortrag zum Thema Social Media Guidelines habe ich gemerkt: Es gibt tolle Listen für internationale Guidelines - aber keine für deutsche bzw. deutschsprachige. Und da ich ohnehin Beispiele gesammelt habe, kann ich sie auch gleich hier veröffentlichen …"