5 Signs Your Hotel Should Invest in Technology - Hospitality Tech News - 0 views
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Integrated booking systems, social media, smartphones, metasearch, property management systems, artificial intelligence, and advances in smart appliances
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hotel technologies remain the new frontier for hoteliers who want to reach and attract more travelers to their properties.
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Other than metasearch and mobile sites, make sure you have a well-designed website and an efficient booking engine
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digital foundation as very important in the coming years for ensuring personalized guest experiences
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closely monitor the guest cycle by collecting data on specific guest preferences, locations, and behaviors, which helps in providing personalized services to the guests in the future.
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The hotel technologies ensure enhanced guest experiences, increased employee productivity, and improved operating efficiency.
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The article highlights the hospitality industry's issues by not adopting and investing in new technologies and the solutions to those problems. In 2018 digital travel sales worldwide reached $694 billion, indicating that having an online presence is a must to reach and attract more travelers. Hotels have increased spending on marketing techniques with metasearch and online travel review sites to increase online visibility. A majority of marketing budget spending now goes into online activities. The goal is to drive more direct bookings, and these techniques, along with mobile sites, are effective distribution channels. In addition to this, hotels are investing in reputation management tools to maintain a positive online reputation. Over 95% of travelers read reviews before booking reservations, so having a positive presence is crucial. Technology is also driving the personalization of the guest experience. Investments into services like mobile check-in/check-out, keyless entry, smart climate and lighting control, location-based digital guided tours, and in-room tablets enhance guest satisfaction and provide a more seamless experience. With the emergence of the pandemic, this technology is getting pushed to the forefront of investments as must-haves to comply with new regulations and gain consumer confidence in coming back. This technology also collects data on your guest's preferences and behaviors, which will lead to better personalized services on their future stays. In addition to enhancing the guest experience, it also enhances your hotel operations. Investing in technologies increases employee productivity and improves operating efficiency.