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abrow336

Proximity Marketing - 0 views

started by abrow336 on 14 Feb 21
  • abrow336
     
    https://www.mccourier.com/beacon-technology-market-is-expected-to-grow-at-a-cagr-of-47-6-from-2020-2026/

    The Global Technology market size is projected to be USD 19.32 billion by 2026 because of the huge market jump. Most of this is due the smartphone usage from around the world and the reliance on location services. Other features that has stunted the growth are bluetooth smart technology, loop technology, and over-the-air (OTA) technology based on AI. This increase in demand is being seen in the retail, hospitality, transportation and logistics, and entertainment industries.

    Proximity marketing is allowing for personalized ads for specific people based on their travel and shopping habits. It makes it easier for the business to market for people and easier for the consumer to shop. But to do this, applications on mobile devices will need to have their location services on and companies will be gathering data on you to provide these products.

    This causes data concerns because of how much the beacon technology is collecting data. They will know everything about you and that is a concern for many customers.

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