The Importance of a Global Distribution System | SiteMinder - 0 views
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The answer is you’ll need the advantage your competitors and travel agents have – a Global Distribution System (GDS). More than 600,000 travel agents plug into a GDS every day to book flights, hotels, car rentals and destination activities.
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“It seems that every week there’s a new channel or emerging trend for hotel operators to keep up with, and decide whether there is a real opportunity or if these are just distractions.” He adds, however, that a GDS is “definitely a significant opportunity” for hotels.
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If you want to be visible and bookable … your hotel needs to be on those supermarket shelves whenever and wherever your guests go shopping for a hotel booking,”
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More leisure travellers are also getting caught in the GDS web. The use of global distribution systems across corporate and leisure travel is on the rise, with the total number of travel agents using a GDS increasing by 14 per cent from 2011, according to market research by Phoenix Marketing International.
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Live rates and availability are sent from a hotel’s property management system (PMS) directly to the GDS and online booking websites through SiteMinder’s Channel Manager. As soon as a reservation is made on the GDS or an online booking website, the Channel Manager instantly reduces inventory across all channels, including the hotel’s own website, and automatically delivers the reservation details back into the PMS or central reservation system (CRS).