How to Avoid Marketing Trends and Stay Ahead of the Curve - 0 views
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shared by allisonweets on 09 Feb 20
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Trends in the marketing and advertising space occur because consumer habits are constantly evolving—and they always will.
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consumption patterns have a direct impact on the ways we as marketers and creatives consider how the customer will interact and engage with a brand or product.
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When business owners notice competitors start feeling familiar and sales take a dip, it’s absolutely time to reevaluate their position in the marketplace.
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Before you can commit to staying ahead of the curve, you must have a solid foundation to build from.
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This means we dive into their origin story, their inspiration, and their aspirations for the future.
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While these principles could very well be constant throughout the lifetime of your business, it’s important to identify and honor them—truth is timeless and will always supercede all trends.
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Getting new energy in the room leads to thought diversity and keeps you and your team ahead of the curve.
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Rather than looking at emerging trends and deciding what bandwagon to jump on next, consider abstaining from what’s now and start thinking about what’s next.
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we believe in collective curiosity and want our clients to push boundaries and do great things. To do that, staying ahead of the curve is a must.
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Marketing and advertising trends are constantly changing due to evolving consumer expectations. These changing expectations are essential for business owners to notice and address in order to stay relevant in the market and industry. Businesses must understand their vision for the future in order to address those expectations. This is the foundation that business will be able to build off of as consumers value truth and consistency. Companies must also stray away from the safe and obvious choices by pushing the boundaries. It is important that business owners are always looking ahead to the future in order to stay ahead of the curve.