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4 ways ecommerce is impacting the hospitality industry - Insights - 0 views

  • The ecommerce explosion has impacted the way business is done online
  • Enhanced customer service, automated marketing, customer-specific advertising
  • four ways ecommerce is impacting the hospitality industry
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  • A personalized service tailored to the customer
  • Virtual reality brings the experience to the customer
  • Tapping into an increasingly international market using data
  • Retargeting to chase up lost sales
  • Virtual and augmented reality is fast becoming a normal part of everyday life, most noticeably in ecommerce.
  • Many hotels now let customers take a virtual tour of their building right there on the hotel’s website. The Thai hotel and resort chain Amari, for example, offers virtual tours of all its premises, including 360° panoramic views of its lobbies, exterior, and hotel rooms.
  • By analyzing weather reports, local events schedules and more, Marriott is able to forecast demand and calculate the value of individual rooms during busy — and not so busy — periods of the season.
  • Ecommerce has blown the international market wide open.
  • It’s important for hospitality brands to stay ahead when anticipating customer needs, and personalization is an important method of doing so.
  • Another way ecommerce is impacting the hospitality industry is through the normalization of sophisticated tracking and retargeting.
  •  
    This article talks about how ecommerce has impacted the way business is done online within the hospotality industry with enhanced customer service, automated marketing, customer-specific advertising.
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    This age of technology has become so powerful that it is used widely for travel. Consumers are looking for a personal experience, not something that is meant for everyone. eCommerce has evolved and made it very easy for retailers to obtain customer information. With that information they are able to customized ads for you based on your searches. Virtual reality is also a new way for consumers to be able to see if an item good for their home. It allows you to get a feel of the product before using. Hotels allow the opportunity for guests to get a feel of the hotel before going.
  •  
    In this article, the author gave a bird's eye view of how the hospitality industry in 2019 was impacted by e-commerce in 4 ways. Firstly, e-commerce focused on the individual to foster greater engagement and boost sales by creating a personalized experience for each guest, based on the data gathered on them. Secondly, through the adoption of virtual and augmented reality, e-commerce was able to allow customers to experience their products before purchase. Thirdly, e-commerce has given hospitality businesses, global access to clients that a brick and mortar business could not facilitate. Lastly, e-commerce has given hospitality businesses the ability to recapture lost sales, from potential customers who may have left their sites before purchasing.
  •  
    This article is about ways in ecormmerce has an impact on the hospitality industry.
  •  
    Virtual reality is becoming a normal part of everyday life in eCommerce. Most hotels now let customers take a virtual tour of their building before they book a stay at the property. E-commerce has blown the international market wide open for consumers that were previously out-of-bounds.
  •  
    As the hospitality industry continue to grow we should urge to monitor the current trends of consumer needs. Anticipation of what they may look for such as discount codes and personalized experiences are big pluses when it comes to satisfaction. An additional feature that customers are now being attached to is the virtual trend of placing furniture or items that you may purchase online in space of your home to see if it fits your look.
  •  
    This article introduce four ways that E-commerce impact on hospitality industry. Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
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19 Event Trends You Need to Know for 2020 | Social Tables - 0 views

  • Planners should adjust budgets to a
  • nticipate higher rates, and book event space as early as possible.
  • This year’s mantra is “book now!” The longer you wait, the more you’ll pay. Or even worse, you won’t find a viable space for your event.
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  • Planners will try to book events further in advance. This leaves hotels and venues in a pickle: Taking early bookings could mean missing out on higher-value events later.To avoid missing out on revenue, hotels and venues need to segment business intelligently. That way, you can avoid the pitfalls of traditional lead-scoring biases that hurt RFP management.
  • In 2020, brands will invest in events as a marketing channel. In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. (Only 8% said it drove less business.)
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
  • Large, minimalist spaces with easily accessible bars are the perfect recipe for a networking event. Venues like this can use the networking angle to promote event space to corporate clients.
  • These attendees blend the worlds of business and leisure. It’s given rise to a new, multi-generational segment that drives destination decisions. (See: our Hotel Market Segmentation Guide for more on this.)
  • Attendees want more control over the event agenda. In fact, 96% of the Social Tables audience believe events are expected to be more personalized than ever.
  • 16. Sustainability will be center stage at events.
  • For proposals, try showcasing multiple event-specific variations. This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique.
  • According to Billboard, there over 800 annual music festivals in the U.S. alone, and they attract 32 million attendees in total. 14 million of those attendees are (surprise, surprise) millennials.
  • At smaller levels, adding performances to the agenda can go a long way in engaging attendees. However, for larger events, creating a festival-like atmosphere requires access to a variety of spaces that are exclusive to one group.
  • A bigger focus on wellness could revolutionize F&B — replacing beef with the proverbial Brussels sprout.
  • While you don’t need to offer 11 choices for every hour, you can empower attendees to mold the event to meet their individual needs.
  • Sustainability initiatives are your chance to make a positive impact while painting your brand in an equally positive light.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • Industry Performance TrendsAttendee Experience TrendsMeeting Destination TrendsEvent Technology TrendsMeeting Design Trends
  • Demand will continue to outpace supply
  • be dynamic, you have to be flexible, and–above all–you have to be in tune with attendee desires.
    • cleon087
       
      This takes a special person and not everyone can so this.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • predicts 5-10% growth in demand. At the same time, the development pipeline is slowing.
  • It’s also the spontaneous conversations that come with serendipitous networking.
    • cleon087
       
      It's important to be connected because that is what sets you apart.
  • nticipate higher rates, and book event space as early as possible.
    • cleon087
       
      Rates constantly vary and it is important to be up to date and book ahead of time.
  • At the same time, face-to-face time takes a hit — making it a more treasured commodity in our modern world.
  • redict it’ll grow about 2.41% in North America. CWT expects an even higher hike of 3.7%.
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
    • cleon087
       
      I like this idea because it makes people talk to each other and not be seating all the time.
  • Why? Well, take the speed of your current 4G LTE smartphone internet and multiply it by 1,000. (Think: putting the Millenium Falcon into hyperdrive.)
  • For events — especially large-scale events — sustainable initiatives are now the expectation.
  • Fast, reliable WiFi will soon become the norm, opening up new engagement opportunities and nontraditional venues for events.
  • “I think many hoteliers will be unhappy with the significant investments they are making now into cabling that will become obsolete just as soon as 5G launches.”
  • Apps present an opportunity for personalization and engagement at each stage of the event lifecycle.
  • Hotels and venues are developing sophisticated apps that enhance the in-venue experience. Whether it’s Wembley Stadium’s virtual tour guide or Marriott’s sophisticated in-app chatbot functionality, branded apps are adding value in multiple ways:
  • everage lobbies, rooftops, and other communal areas for networking events.
    • cleon087
       
      Depending on the type of the event, is what makes you decide what to highlight about the space or not.
  • Because today, 86% of consumers expect companies to act on social and environmental issues — and they’re more than ready to vote with their dollars.
  • 0% of event planners reported that their jobs require more experience creation than just 2-5 years ago
  • Content:
  • Destination
  • Technology:
  • 90% of respondents stated that event security should still be a top priority for the industry.
  • That could mean avoiding coastal destinations during hurricane season or avoiding certain areas of the city to ensure safety outside of event hours.
  • . Event diagramming software can help in this regard by allowing venues and planners to collaborate on a single source of truth
  • Security is a significant value add and a key selling point in initial communications.
  • you’re providing any personnel, such as security, custodians, and administrators.
    • cleon087
       
      It is also important to put this in your contracts and to initially discuss it as well.
  • ess furniture, fewer seats, smaller portions, less irrelevant decor… you get the picture. A
  • reate a step-by-step safety checklist for execution during on-site setup, and another safety checklist for the day of the event.
  • Less is more when it comes to the material.
  • It’s a movement that stands in direct opposition to the gaudy ballrooms of old
  • Have evacuation plan
  • c, open floor plans that make minimalism a possibility.
  • lassic combinations of whites and greys
  • ewer seats means more mingling.
  • lutter-free to promote a clean, open feel that keeps the focus on content.
  • Hotels, however, may find themselves scrambling to reinvent their event spaces. It could be time to rethink these spaces — along with lobbies and other communal spaces that set the aesthetic tone for the hotel at large
  • Larger chains should look to boutique hotels, which create visual identities that are often more closely aligned with the appeal that nontraditional venues offer.
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    The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.
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    According to the article, in 2020 event planners will have to be more alert and ready. The need for events and meetings is growing rapidly. Due to this, planners need to be more alert and ready to book group event spaces. It would be wise to increase rates to guarantee a profit out of it. Apart from this, planners would need to book months in advance to guarantee a good spot and a decent rate. Planners now need to be open to networking and face-to-face meetings to be able to get good rates, meet more clients, and find good venues to use. A new trend occurring is how people now want their trips or days to be planned out to every detail. Event planners need to be aware to book accordingly and create am agenda for their clients.
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    Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).
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    This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.
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Event Registration: The 2020 Guide - 0 views

  • event registration is when a person makes a financial and/or time commitment to attend your event.
  • The point of event registration software is to create a user-friendly, intuitive experience for the attendee and as well as an insightful post-event reporting process for the event marketer.
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    This comprehensive guide created for event registration best practices delves into the multiple aspects of the topic and more importantly, the different ways that event professionals can create a marketing and promotional strategy to maximize attendance and many more.
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Price Comparison: 7 Best Event Registration Software - 1 views

  • Price Comparison: 7 Best Event Registration Software
  • How to Choose Event Registration Software
  • Key Features
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  • Reputation
  • Attendee Engagement
  • Extra tools 
  • Pricing
  • 1. Eventbrite
  • Pros: Eventbrite is a software that is commonly used across industries. It’s a good choice for a small social event or party as well.
  • Cons: This software may be good for event registration but lacks attendee engagement functionalities. The fee has also been steadily increasing. 
  • 2. Whova
  • Pros: This event registration tool may be a good option especially for European events. It is a robust software for large enterprise-level conferences and trade fairs.
  • Cons: If you expect fewer than 50 attendees, or if your event is a wedding or party, Whova may not be a good fit.
  • 3. Xing Events
  • Pros: Whova has almost the lowest per-ticket price in the industry, capped at $5, so it is a great option for higher ticket prices. It also offers a suite of features that significantly boost attendee participation and interactions through the event app. Two birds, one stone (read more: save money on event registration tool & double audience participation).
  • Cons: It offers an app for event check-in, but similar to other traditional brands, its strength may not be in offering modern mobile technology for audience engagement and attendee networking.
  • 4. Brown Paper Tickets
  • Pros: They work well with charity events, performances, and various non-profit / school events.
  • Cons: This software may not be a great choice for mid- or large-scale conferences, and some customers have complained that the reporting is not very robust.
  • 5. Wild Apricot
  • Pros:  It may be affordable for a small community’s regular gatherings. It has various pricing options for different types and sizes of organizations. It is integrated with Whova all-in-one attendee engagement and logistic management system, so you can easily sync your registrant information with Whova.
  • Cons: If you only have an annual event and do not need to manage membership, it may not be a good fit for you.
  • 6. Ticketleap
  • Pros: This event registration software is simple to use and works well with relatively small events and performances.
  • Cons: It doesn’t offer the complex organizational tools of conference registration software, so it might not be a good fit for large, multi-day, multi-track conferences.
  • 7. Constant Contact
  • Pros: Constant Contact easily integrates with other systems (e.g. Whova, Eventbrite) so you can build invitations and registration into your email marketing campaigns.
  • Cons: This is an unnecessary solution if you don’t intend to send many emails to your contacts, as you will still need to be an Eventbrite customer to use the registration feature.
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    This article was able to summarize all the different event registration softwares that are available currently and their pros and cons. It gives you a good idea on what software you would prefer for your company depending on what they have to offer.
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4 Ways to Leverage Virtual Event Design to Increase Engagement - 0 views

  • High production value — including quality event design — is incredibly important when it comes to matching live engagement online, which almost half of eventprofs struggle with when sourcing virtual tech.
  • it will be essential for planners to turn to hybrid formats and incorporate a virtual component to their live events for as long as restrictions and uncertainty exist (and probably even after).
  • Online events come with their own challenges, including engagement opportunities and pricing.
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  • Embed Speakers Within Dynamic Presentations
  • Use a Strong Visual Theme to Reinforce Your Narrative
  • Use Backdrops to Support Cohesion
  • Create 3D Booth Visualizations
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    Virtual events have become more and more common, and it will be essential for planers to turn to hybrid formats. The biggest two challenges of online events are engagement opportunities and pricing. By using backdrops, strong visual theme, embed speakers, and 3D booth visualizations can help planner improve their online events.
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Data Security in the Hospitality Industry | CSU-Global Blog - 0 views

  • Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures in which there’s a franchisor, an individual owner or group of owners, and a management company that acts as the operator. Each of these groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • Cybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data. In fact, it was reported in 2017 that out of 21 of the most high-profile hotel company data breaches that have occurred since 2010, 20 of them were a result of malware affecting POS systems.
  • Well-trained staff also know how to recognize social engineering attempts, and they understand an organization’s compliance requirements. The risk is that the hospitality industry involves a great deal of of seasonal work in which people might move on after only a few months, or they might be transferred.
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  • This type of data risk is more subtle, and it involves employees selling data to third parties without the knowledge of the organization that employs them
  • Data security risks in the hospitality industry extend far beyond the reputation hit that a hotel can take if guests’ data is compromised. Industry and political regulators are becoming stricter in governing how organizations process and store personal data.
  • the job turnover rate in hospitality is as high as 90 percent
  • High Staff Turnover
  • From the perspective of cyber criminals, hospitality appears to offer an ideal target for conducting crimes, such as identity theft and credit card fraud, due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • Here are five of the biggest data security concerns in the hospitality industry:
  • Complex Ownership Structures
  • Reliance on Paying By Card
  • Information security is a pivotal aspect of many industries
  • Compliance
  • Insider Threats
  • Best data-protection practices for companies in the hospitality sector include… Always encrypting payment card information.Operating a continuous training program in cybersecurity to maintain a well-trained workforce.Always adhering to relevant regulations, such as PCI DSS.Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats.Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker.Know where your data is and enforce the principle of least privileges to limit acce
  • ss to sensitive information.
  • organizations in the hospitality sector are better placed to implement a comprehensive information security strategy that entails the necessary procedures, processes, and people to improve cybersecurity within the hospitality industry.
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    The article talks about cyber security threats in the hospitality industry. Threats range from high staff turn over so staff isn't trained thoroughly, to insider threats where employees can sell information to third parties, to Cyber-criminals who infect POS systems with credit cards.
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    Data information security is very important to a business development.In my opinion, I think the relationship is inversely proportional. In other words, the more effective cyber security budget is invested, the less potential impact there is of customer information being stolen (being hacked). Cybersecurity is the practice of protecting systems, networks, and programs from digital attacks. These cyberattacks are usually aimed at accessing, changing, or destroying sensitive information; extorting money from users; or interrupting normal business processes.
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Oracle OPERA: What You Need to Know When Evaluating Hotel Software - 1 views

    • tcale003
       
      The Oracle Opera (formerly Micros) is the biggest Property Management System utilized in the hospitality industry. Oracle OPERA is a cloud-based Property Management System that integrates a variety of functions into one place. While OPERA is used for a single property, it is built with multi-property in mind and, therefore, it is not usually used in very small properties.
  • which types of hotels OPERA is a great fit for and discuss how independent hotels, boutiques and chains all benefit in different ways.  We'll also cover the impact of Oracle Cloud on its hospitality solutions division and whether Oracle's PMS is actually in the cloud.
  • WebRezPro Integrates Tenerum Payment Gateway
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  • WebRezPro Integrates Tenerum Payment Gateway
  • Apr 16,2020
  • WebRezPro Integrates Tenerum Payment Gateway
  • WebRezPro Integrates Tenerum Payment Gateway
  • This article provides a comprehensive resource for hoteliers immersed in the process of vendor evaluation.  Oracle Hospitality's OPERA (formerly Micros) is the largest PMS player in the hospitality industry and in this article we'll review how their hotel management software can improve operational efficiency for your business then point out some areas that every buyer should be aware of as they consider the solution.
  • OPERA has comprehensive guest profiling capability, which allows your staff to keep track of guest preferences. These rich guest profiles can be quickly accessed to better personalize stays. Staff can see useful details, such as stay history, past communications, and previous service requests, to inform their approach to each guest.
  • vendors?
  • Oracle OPERA is a cloud-based property management system that integrates several functionalities into a single platform.
  • In addition to the core property management functionality, such as room assignments, check-in/check-out, and rate management, OPERA includes integrated channel and rate management with group travel functionality to handle more complex requests. 
  • While OPERA can be used for a single property, it’s built with multi-property in mind.
  • Since OPERA is an integrated platform, hotels with more complex operations stand to benefit the most. For example, a hotel that uses Oracle POS (point of sale) and kitchen management can integrate full F&B operational functionality into the OPERA property management system. Such deep integration improves outcomes on the customer service front and gives hotel management stronger reports to monitor KPIs and profitability. 
  • The ideal customer segment is a hotel group with many larger properties that offer full service.
  • WebRezPro Integrates Tenerum Payment Gateway
  • Personalized guest profiles
  • Advanced rate management
  • OPERA has advanced rate and room availability restrictions, as well as enhanced rate-management capability offering a vast number of room pricing options, including best available rate, dynamic rates, daily rates, base rate, and negotiated rates. These rates can then be distributed via OPERA’s integrated channel manager.
  • Intelligent accommodation management
  • Proper allocation of room inventory avoids overbookings of specific room types and ensures that rooms are cleaned and maintained in a timely manner.
  • Mobil
  • OPERA now offers a completely mobile version of its flagship software, called OPERA Mobile Cloud Service. Staff can access the following information via any smartphone or tablet device: Check-in/check-out, reservation management, room status, task sheet, room maintenance, as well as Track It and Post It mobile that can provide real-time status updates on rooms and maintenance requests. 
  • Loyalty support
  • To drive loyalty-based marketing, guest behaviors accrue automatically to profiles, so hotels can build relevant packages and services based on guest history, including the length of stay, expenditure in restaurants and bars, and other preferences. T
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New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the in... - 0 views

  • New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the industry By Altexsoft Team On Mar 3, 2019
  • Two fundamental needs connect all airlines: revenue and passenger satisfaction.
  • Considering that getting in touch with the end user is nearly impossible via the channels provided by global distribution systems (or GDSs), a new standard emerged to resolve the issue. The air travel industry confronted big changes when the New Distribution Capability (or NDC) debuted in 2012. Lufthansa, British Airways, American Airlines, and Iberia were the first to adopt NDC. And the technology continues to make its way in airline distribution, as well as other means of improving airline operations.
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  • NDC stands for the New Distribution Capability, which is essentially an XML standard created by the International Air Transportation Association (IATA) to allow airline service providers to deliver rich content and ancillaries to their customers.
  • Personalised shopping experience and access to customer information. Currently, most of the customer personal data remain in the hands of middlemen, OTAs and GDSs. This means that airlines get just basic information about their clients, which doesn’t allow for personalising the shopping experience, the thing that has become a standard in modern travel eCommerce.
  • Content and pricing autonomy.
  • Currently, most airlines publish their tariffs via ATPCO, the tech provider and main source of pricing data.
  • Rich content offers, ancillaries, and discounts. Distributing the flight data via GDS’s EDIFACT (Electronic Data Interchange for Administration, Commerce, and Transport), airlines are unable to include ancillaries in their offers.
  • Product differentiation. The traditional GDS model only permits airlines to display prices and schedules.
  • Reduced reliance on legacy systems. Most airlines use legacy passenger service systems (PSS) that contain reservation info, fares, and schedule.
  • As a result, NDC was supposed to break the oligopoly of GDSs that formed over time.
  • According to the latest IATA NDC program update, the list of certified deployments reached 65 carriers. The number seems to have grown significantly since 2017 when IATA reported only 50 airlines adopting NDC. But, compared to the overall number of airlines connected to the major three GDSs, which is over 400, NDC adopters seem to be a minority.
  •  
    NDC or New Distribution Capability is a new subset within GDS systems to provide airlines with detailed information about customer in order to enhance the personalized service. NDC will be able to provide pricing independence and direction information to airlines about their passengers. The system is more flexible and accurate in order to improve the experience from what GDS would provide.
  •  
    This article tells us about a new communication protocol which is called NDC. NDC stands for the New Distribution Capability. You can also find some information about how airline distribution works in general.
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Highly connected hotel industry continues to be vulnerable to cyber attacks | PhocusWire - 0 views

  • cyber threats in hospitality, which claims there have been 13 “notable data breaches” in the industry in the past three years.
  • PwC’s Hotels Outlook report 2018 to 2022 which says hospitality has the second-largest number of cybersecurity breaches after the retail sector.
  • factors which make them attractive to fraudsters such as the volume of financial transactions that hotels carry out, the sensitive and valuable personal data collected, use of loyalty programs and their national and international spread.
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  • dark web “chatter’ breakdown reveals Hilton had a 31% share of mentions on hacker forums followed by Marriott at 28% and IHG at 19%
  • Marriot recently revealed that its data security breach had cost the company $28 million.
  • It’s unsurprising that as the aviation industry grows and airlines look to adapt their distribution models, cyber attacks and other fraudulent activity also increases.
  • Air Europa says that as it went through its digital transformation, it needed to handle fraud more efficiently.
  • the airline industry saw a 29% decrease in fraud attacks in 2018, but the company attributes that the large data hacks involving passport details have not yet “been reused to commit air travel fraud.” 
  •  
    This article talks about how the hospitality industry has become more susceptible to cyber-attacks. Hotel companies like the Marriott have faced costly fraudulent cases online and have implemented new programs to ensure safety and security.
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Top 9 Technology Trends in Event Management Right Now - Meetingbox - 2 views

  • Studies reveal that technology adoption in event management is capable of increasing attendance by 20% and productivity by 27% and decreasing costs to at most 30%!
  • Speed, utility and engagement are the three main pillars
  • 5G
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  • With the increasing complexity of experiences, the necessity to map out these experiences increases as well. With tools like drag and drop diagramming, 3D walkthroughs and seating software, planners and venues can map out experiences in detail.
  • Event diagramming
  • With increasing implementation and relevance for augmented reality and virtual experiences, this technology will be the threshold for the biggest paradigm shift yet in event technology and automation.
  • A similar tool to the already existing Radio frequency ID (RFID), Beacon technology discreetly tracks attendee behavior and preferences, which can be used as an engagement tool to create personalized experiences for attendees and provides event insights for event planners. Wondering how it works: Beacon devices equipped with Bluetooth low-energy signals can broadcast data to any mobile phone that supports Bluetooth connectivity.
  • you can create an augmented reality experience by turning existing walls and structures into 3D interactive displays. This tool allows event planners to incorporate transformational design elements into any space they seem fit. Projection mapping proves to be a cost-efficient and effective way to create optical illusions in nearly every location.
  • Beacon technology
  • Projection mapping
  • Virtual and Augmented Reality
  • Facial recognition
  • benefit for planners from a security perspective.
  • reports of security breaches at major events
  • They could be used for gathering real-time data that can help event planners enhance the experience and security of their attendees.
  • Event automation tools
  • provide all the information concerning an event such as schedule, speakers, registration, networking, and support. There are also apps integrated with chatbots that offer a higher level of support to the organizational team.
  • Data Security
  • Cybersecurity data breach is a scaring reality nowadays. And therefore, the question “Is the event organizer doing enough to protect the data collected from guests?” is more important than ever. Planners should take this issue seriously.
  •  
    This article outlines the current technology trends in event management. It also entails what strategies event planners are using to market mega-events, to attract attendees and to get real-time feedback about the event.
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ROLE IMPACT AND IMPORTANCE OF MIS - 4 views

  • The role of the MIS in an organization can be compared to the role of heart in the body. The information is the blood and MIS is the heart.
  • The system ensures that an appropriate data is collected from the various sources, processed and send further to all the needy destinations. The system is expected to fulfill the information needs of an individual, a group of individuals, the management functionaries: the managers and top management.
  • The MIS helps in strategic planning, management control, operational control and transaction processing.
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  • providing the operational data for planning, scheduling and control , and helps them further in decision-making at the operation level to correct an out of control situation.
  • Disciplined information reporting system creates structure database and a knowledge base for all the people in the organization. The information is available in such a form that it can be used straight away by blending and analysis, saving the manager’s valuable time.
  • plays a vital role in the management, administration and operation of an organization.
  • marketing, finance, production and personnel becomes more efficient.
  • helps the middle management in short term planning, target setting and controlling the business functions.
  • It helps indirectly to pull the entire organization in one direction towards the corporate goals and objectives by providing the relevant information to the organization.
  • It will be observed that lot of manpower is engaged in this activity in the organization. Seventy (70) percent of the time is spent in recording, searching, processing and communicating.
  • information is doubling up every two or three years
  • a manager has to process a large voluminous data; failing which he may end up taking a strong decision that may prove to be very costly to the company.
  • today MIS is considered to be of permanent importance, sometimes regarded as the name centre of an organization
  • It has been well understood that MIS enables even small organizations to more than offset the economies of scale enjoyed by their bigger competitors and thus helps in providing a competitive edge over other organizations.
  •  
    This is a great article which breaks down the MIS and their role. The MIS is an important factor to help build a productive business. Companies should take into consideration the hiring of a MIS personnel.
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  •  
    What a perfect analogy - the MIS can be compared to the role of the heart in the body. While large corporations are able to afford this, what I would consider a luxury in my world, I think most Executives or Directors find themselves playing this role without the desire to, or the recognition - and of course not to the level a MIS can produce/process I am sure. The MIS holds so much weight, it really could make or break your fiscal year should the wrong decision be made. This article is great at summing up such an important and not really spoken about position.
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    Thank you for the great read. I enjoy how the article compares the MIS function to the heart in the body. With this direct comparison, we see how important MIS is to an organization. These systems ensure that data is properly collected and stored to be made available to any manager or executive level employee.
  •  
    Agreeably, MIS is the heart to any successful business in today's era. MIS impact productivity and performance. Processing/filtering information which is transmitted into and out of one's business is key for reducing security breach.
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Are customers' reviews creating value in the hospitality industry? Exploring the modera... - 0 views

  • reviews
  • positive effect on hotel revenues
  • outside popular destinations
  • ...39 more annotations...
  • online visibility
  • user-generated reviews
  • 240 small and medium-sized hotels
  • online retailers have thus been gaining increasing market power in influencing customers’ purchases (i.e., Inversini and Masiero, 2014, Silva, 2015, Yen and Tang, 2015) and have improved market transparency and uncertainty for travellers (Toh, Raven, & DeKay, 2011). For this reason, their role is now considered an infomediary (Chen, Yang, & Wang, 2015) because their capability to add value in transactions depends primarily on collecting and processing information about prices, destinations and travellers’ reviews.
  • positive effect on hotel revenue growth
  • outweighed by a negative effect on gross profit margins.
  • managerial implications discuss how hotels should use social media features according to a strategic view based on pursuing the horizontal and vertical differentiation of their services in an attempt to create more economic value from their online visibility and to protect profit margins from the intermediation in their customer relationships.
    • anonymous
       
      MIS idea of how to actually use the information giving from this style of data mining
  • Online reviews provide additional information for travellers to mitigate the uncertainty about the quality of a hotel and about its fit to their needs and preferences on accommodations and destinations.
  • 50,115 user-generated reviews on TripAdvisor,
  • shake up long-lasting reputations through reviews posted by unmonitored influential opinion makers
  • Internet can be a value-destroying mechanism for small businesses and can deter hotels’ capacity to defend profit margins
  • empower buyers
  • ncrease the degree of rivalry among firms that sell and distribute their products/services
  • bargaining power
  • First, online ratings can have a beneficial effect on the occupancy rate of rooms, which is especially important for larger hotels that bear a greater cost of idle capacity, especially in off-peak periods. Second, visibility on social media can allow hotels to apply a price premium thanks to greater economic value generated by market transparency, the reduction of the search costs for both parties involved in the transaction
    • anonymous
       
      Hypothesis broken into 2 parts
  • brand image of hotels,
    • anonymous
       
      Potential here for bad press. Viral videos of mistakes/ misinformation etc.
  • maller hotels with opportunities for market growth in segments in which they have a limited market presence
  • exploring the relationship between online visibility and the creation of economic value in terms of increase of sales and profitability for a panel of 240 Italian small and medium hotels
  • ive million registered users who visit the platform 30 million times per month on average
  • we consider only the profitability (the value appropriation achieved through online visibility) and not the increase in sales (the value generation achieved through online visibility) because hotels’ market positioning affects a hotel’s capability to appropriate the economic value brought by online visibility and influences hotels’ ability to negotiate the infomediation fees, which in turn impact hotels’ profitability.
  • social networking (i.e., the opportunity that users have to connect with people with similar travel interests, needs or experience) and knowledge sharing
  • travellers can more easily find persons who share similar travel preferences and needs. In a similar way, a user consulting travellers’ reviews can see if the reviewer is a member of his/her friends’ social networks on other platforms, such as Facebook.
  • beyond allowing hotels to improve their room occupancy rates, online visibility may allow hotels to apply price premiums.
  • respond strategically to online reviews
  • positive relationship between online visibility and sales
  • three different forms.
  • first is the rating assigned by users, who can express their evaluations on a quantitative scale.
  • rates given by users are distributed over the scale.
    • anonymous
       
      Think amazon review
  • number of reviews that users give to hotels
  • we may expect that online visibility on social media – seen as a composite measure of the three above-mentioned elements – can positively impact hotels’ revenue growth
    • anonymous
       
      hypothesis
  • hotels’ market positioning between their online visibility and profitability.
  • Online visibility has a negative effect on the gross profit margin of a hotel.
  • Consequently, high star-rating hotels apply price premiums for their superior quality and attract less price sensitive customers, who have a higher willingness to pay for quality
  • we expect that less price sensitive customers are willing to pay more for hotels with higher customer ratings on infomediation platforms because they perceive these hotels to be more valuable
  • The relation between online visibility and sales profitability is stronger for hotels with high star-rating.
  • iche tourism appears to offer a more meaningful set of experiences, given the knowledge that tourists’ needs and wants are being met
  • “what makes a tourism destination truly competitive is its ability to increase tourism expenditure, to increasingly attract visitors while providing them with satisfying, memorable experiences, and to do so in a profitable way” (p. 2).
  • However, a number of studies have reported that online user-generated reviews are perceived as more credible than traditional word-of-mouth when they come from persons with similar attitudes and preferences
    • anonymous
       
      Hate this.
  • Hotels in niche destinations are thus better positioned to extract more economic value from online visibility.
  •  
    This article analyzes how user-generated ratings have a positive impact on hotels revenue growth. It looks at this through three different methods: one, ratings that the uses provide, two at how those ratings are "distributed over the scale," and three, the number of reviews that hotel receives. The article observes 240 small to mid scale hotels in Italy. Some issues we see come up revolve around the subjectivity of user-generated reviews and how that can positively and negatively affect hotel occupancy and interest. Ultimately, it appears that hotels that already have a high star rating will benefit most from these user-generated ratings because they have a stronger bargaining tool. The other benefactor are small, niche hotels whose increase viability and unique qualities help it in encouraging new tourism and high level experiences.
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Environmental Sustainability in the Hospitality Industry: Best Practices, Guest Partici... - 0 views

  • To learn about guest participation and satisfaction in sustainability programs for over 89 hotel brands, we draw from a broad survey of 120,000 customers in the J.D.Power database over a period of five years, 2006 through 2010.
  • Hotel operators are well aware of the potential ben-efits of sustainability, and many of them publicly promote resource conservation.
  • Guest satisfaction with hotels’ sustainability programs is seen as essential for their success
  • ...7 more annotations...
  • Based on these surveys, the most effective and widely used environmentally sustainable best practice among resorts is towel and linen reuse programs.
  • Offering sustainable programs does increase guest satisfac-tion, but the effects are modest, as shown in Exhibit 7, which shows the statistical effects by segment and overall.
  • Although studies from the general sustainability and marketing literature suggest that consumers do value envi-ronmentally sustainable products (although with limits), we believe that the relationship between hotel’s environmental sustainability-related initiatives and customer satisfac-tion measures reported by hotel guests remains uncertain.
  • Although hotels’ sustainability efforts are essential for saving energy and resources, a key element of any green program is guests’ reaction and participation.
  • The traditional drivers of satisfaction (room, facilities, and food and beverage quality) still overwhelm the effects of green operations. That said, green programs do not diminish guest satisfaction, so hotels may consider their cost-benefit analysis, potential for improved employee relations, and reduced risk in addition to “green” satisfaction to determine whether these investments are beneficial.
  • The LEED certification system’s new v4 scorecard is specifically designed for the hospitality industry and is intended to create incentives for new lodging construc-tion that meets sustainability criteria.
  • It has also been found that water-saving notices in bathrooms that encourage custom-ers to regulate their water use are effective.
  •  
    This article shares results from an environmental sustainability study of 100 US resorts and a separate survey of 120,000 hotel guests. It discusses a variety of sustainability initiatives such as water and energy conservation, recycling and waste reduction, LEED construction, and guest engagement. While guest engagement was significant, indicating 75% of guests surveyed actually participated in sustainability initiatives during their stay, the effect on guest satisfaction is modest at best. At best, only 0.6% of guests selected specific properties based on environmental sustainability. Guest participation in sustainability efforts were highest at extended stay locations, followed by luxury and upscale properties, with economy properties placing last. The most effective and commonly used aspect of sustainability efforts was towel and linen reuse, showing up in 91% of the survey responses. Overall, while the traditional drivers of guest satisfaction remain consistent across brands and property types (room, facilities, food and beverage quality), sustainability programs do not lower guest satisfaction, but are increasingly becoming a standard expectation of both guests and employees, and have significant cost-savings potential when implemented and managed effectively.
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E-Commerce Booms While Hospitality, Restaurants Suffer Amid Covid-19 Concerns | Grit Da... - 0 views

  • E-Commerce Booms While Hospitality, Restaurants Suffer Amid Covid-19 Concerns
  • e-commerce sector may see an added boost over the next few months as people avoid in-door shopping to practice social distancing during the Covid-19 outbreak.
  • 31% of consumers said they were increasing their online shopping in surveys conducted March 13-15 and 16-17, 42% said the same March 20-22, a 35% increase.
  • ...2 more annotations...
  • The substantial uptick in online shopping, while only one data point, matters all the more because the US is reporting thousands of more cases each day. That means areas that were not affected during one survey may be affected during the following survey three days later. It is reasonable to expect that trends currently affecting four out of 10 consumers will spread as additional states join the 23 that have already shut down non-essential businesses.
  • Unsurprisingly, the Covid-19 crisis is proving especially challenging for restaurants, the tourism and hospitality industry, and brick-and-mortars. A whopping 80% of consumers said in the latest survey that they are scaling down their restaurant visits, a 25% increase from the previous survey. Sixty-two percent are avoiding travel for business, and 42% are cutting back on in-store shopping for inessential items.
  •  
    It is no surprise that in a time of a pandemic like Covid-19 the hospitality industry and restaurants are having a difficult time due to social distancing and e-commerce would be doing great. Media and marketing service firm Engine did a survey of 1000 people online and 31% of the people indicated the they were going to increase shopping online then just 7 days later that number went to 42% which was a 35% increase. 80% of people indicated that they would be cutting back on going to restaurants and 62% would not travel for business.E commerce will definitely be here to stay.
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Horizon Properties Group Maintains Business Continuity with Aptech's PVNG During CV19 - 0 views

  • When we deployed Aptech’s PVNG Enterprise Accounting this February we did not plan for a pandemic, but PVNG has been instrumental in our business continuity because now we can oversee financial performance and effectively manage operations remotely,” said Joshua M. Morgan, CHTP, director of technology and infrastructure for Horizon Properties Group, LLC.
  • Horizon Hospitality LLC specializes in hotel ownership, partner relationships, and hotel management services. Its portfolio includes Hilton, Marriott, and independent properties.
  • PVNG is an enterprise hotel accounting software financial system that supports one property or large multi-brand, multi-property portfolios. It uses the most current technology platform incorporating AP, GL, A/R, statistics, financials, and bank reconciliation with easy to use browser navigation. Aptech is an IBM Premier Solution Provider and Prophix Premier Business Partner offering web-enabled business intelligence, budgeting, and hotel accounting software
  • ...5 more annotations...
  • PVNG lets us remotely pay our vendors and coordinate the A/P workflow with our GMs. Our VP looks at all payments and invoices personally and can approve them remotely on her tablet from wherever she is. Remote cloud financial management was a major factor in our PVNG decision.
  • PVNG also lets us compare Hilton’s property reports with Horizon Hospitality’s budgeting and expense data
  • Our executive team works late and travels, and PVNG lets them oversee operations wherever they are. Even with CV19 taking place, PVNG lets our executive team work more efficiently to serve our properties and investors.”
  • Aptech VP Cam Troutman said, “Horizon Hospitality’s team is doing a great job of leveraging mobile technology to operate its properties during CV19’s impact on business. Aptech is happy to support the creative management processes Horizon implemented with PVNG. We are proud of how Horizon is handling the current issue.”
  • When we deployed Aptech’s PVNG Enterprise Accounting this February we did not plan for a pandemic, but PVNG has been instrumental in our business continuity because now we can oversee financial performance and effectively manage operations remotely
  •  
    Horizon properties had been looking to get a remote accounting system for 3 years and deployed Aptech's PVNG Enterprise Accounting system this February prior to planning for a pandemic but have become very useful for business continuity during COVID 19 by allowing operations to be managed remotely.
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5 Benefits of Integrated Restaurant POS Accounting Software | Toast POS - 1 views

  • Most restaurants are still using two different systems for back office management and accounting because they are not aware of the significant benefits provided by an integrated POS, back office, and accounting solution.
  • Ensure Operational and Financial Data is Always in Balance
  • Eliminate Redundant Data Entry in a Financial System
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  • “Everybody’s looking at the same reports and speaking the same language from POS through accounting. We are more creative and have more valuable conversations,” said Shaughn Larisey of Larkburger.
  • Improve Audit Capability
  • when you tightly integrate your POS, back office and accounting system you will be more confident in your data and you will more rapidly audit a potential problem. 
  • a profit and loss revenue line item can be drilled down to the original POS transaction. A cost of goods line item can be drilled down to the inventory receipt. 
  • Expedite POS Reconciliation and Update to the General Ledger
  • Reduce Administrative Requirements – Improve Efficiency
  • In summary, the benefits of an integrated restaurant POS, back office, and accounting system may not always be obvious, but they are substantial when you know where to look. 
  •  
    The article gives us 5 key benefits to be aware of when choosing a restaurant POS with a fully-fledged back office and accounting integration. Moreover, with exclusive quotes from restaurant owners who use restaurant accounting software in their day-to-day operations. The most important thing is that POS Accounting software makes sure that operational and financial data is always in balance.
  •  
    This article is persuading decision-makers of restaurants to install an integrated accounting system. It gave us 5 main benefits of this kind of system, which is pretty reasonable. Not only using one system rather than two is more efficient in information communication, but also security and accuracy. The case in the class material (a manager embezzled a large sum by issuing fake refunds) will possibly be ended before it goes worse with such an intergrated accounting system.
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Hotel Accounting Software: Why Do Hotels Need Specialized Vendors Like M3? - 0 views

  • Accounting as a hotelier is a time and resource intensive process. Finding the right hotel accounting software can make or break your business – and potentially lead to efficiencies and cost-saving that can vault you ahead of your competitors.
  • Built by hoteliers, exclusively for hoteliers, the platform allows franchisees access to their financial and operating information in real-time with user-friendly reports
  • Accounting and business intelligence were burdensome processes that were preventing the brand from reaching their growth goals. Rather than continuing to focus on the older, expensive computer infrastructure, the company was interested in taking a proactive approach to manage assets and generate returns for owners
  • ...9 more annotations...
  • Working to handle the needs of 24 properties, Coakley & Williams Hotel Management Company's two-person IT department found it was spending much of its time responding to simple requests for information
  • Additionally, by utilizing the Benchmarking tool in Operations Management when considering new properties, HP was able to view a quick snapshot of where the potential hotel compares with like brands in the system
  • After adopting a streamlined staffing model, HP Hotels needed to manage the bulk of their accounting above property, which would eliminate the need for full-service accounting staff at the hotel level
  • The solution directly addressed C&W’s needs by allowing each of its managed hotels to access its financial information directly and providing the ability to look at the day-to-day performance of each hote
  • Prior to the adoption of the M3 platform, the IT department, was spending up to 50 to 60 percent of their time serving as backups for information requests. Now, C&W’s IT staff says it spends less than 5% of its time on hotel-related issues, allowing the department to offer its services to other clients as a way to generate revenue for the company
  • Functionality: Allows each hotel to access its financial information directly and provides the ability to look at the day-to-day performance of each hotel. Business impact: The access to real time and individual hotel-specific information led to a 55% reduction in resources spent by IT on property-specific requests. This allowed IT to offer additional services to clients and generate additional revenue for the compan
  • On August 29, 2005, everything changed. Hurricane Katrina tore through the Mississippi Gulf Coast, destroying much of the Biloxi office of Encore Hospitality as well as flooding their IT room. Deploying their disaster-recovery plan, the team righted ship and ultimately moved to Dallas, TX, deciding on a location that was less at-risk for natural disaste
  • By implementing M3’s products and solutions, Encore was able to downsize its IT department to just two team members, and the offshore accounting team has been reduced to a few associates who input hotel accounting data remotely into Accounting Core
  • It’s evident that M3’s platform allows for resource efficiency as well as real time business intelligence and analytics, and the outcomes above speak to that fact. Adopting the M3 platform allowed for each company to streamline their headcount and accounting process, compare properties in real time, and secure their data in the event of a natural disaster. In the ultra-competitive landscape of hotel management, M3 has provided a leg up to HP Hotels, Coakley & Williams, and Encore and helps to ensure each company will stay ahead of the pack for years to come
  •  
    This article references the specifics of the M3 platform, which is a more efficient accounting software for hoteliers. After several test runs, M3 has proven to help several properties streamline their accounting process, track data in real time and cut costs where possible.
  •  
    M3 is a useful hotel accounting software that can be used on mobile devices, according to the illustrations. As mentioned in this article, accounting software can do things that generic providers can't, like delivering actionable business intelligence. For M3, it also gains the property managers more benchmarking insight and turned a management company's IT department into a profit center that offers service. Furthermore, by replacing the IT department with two employees and a cloud-based accounting system, it saved a large sum for a management company.
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Hotel websites hold firm in booking rankings, Airbnb makes progress | PhocusWire - 0 views

  • direct bookings via a hotel website are holding on to their position in the top five in rankings,
  • reveals for the most part that Booking.com is driving the most revenue to hotels, with Expedia second and hotel direct coming in third.
  • Further findings in the report show the emergence of Airbnb in six markets for the first time
  • ...4 more annotations...
  • It also reveals Trip.com's entrance into the top 12 in Italy, a second European market for the Chinese giant, alongside France.
  • direct online reservations continue to contribute strongly to hotel revenue globally, with hotel websites remaining among the top four channels in the majority of markets and, in many instances, jumping up the ranks. 
  • "It is clear that hoteliers are actively seeking to drive direct bookings, through greater knowledge and innovation, as well as investments in metasearch.”
  • 35 billion in revenue.
  •  
    This article is very interesting. Hotels are using direct hotel websites for bookings to further drive their revenue and with great results! There are many of their websites being used to book hotel rooms. Research shows that they are among the top four channels in the markets bringing in about $35 billion in revenue.
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A Look at Cloud Computing in the Food and Beverage Sector | Charles Phillips - 0 views

  • Today, everyone from individual restaurants to giant F&B manufacturers is reaping the benefits of cloud computing.
  • Cloud computing gives F&B entities the support that they need to extract critical reporting data and use it to their advantage. At the manufacturing level, organizations can use the built-in analytics resources of the cloud to mine the necessary data to make and execute business decisions in a timely manner.
  • Using cloud platforms, those in the F&B sector can access information about their inventory purchases, learn how long it has been since they purchased certain items, and make additions to their stock. This allows them to more easily manage the flow of their inventory and determine if and when they must make changes to inventory protocol.
  • ...4 more annotations...
  • In the cloud, for example, F&B businesses can greatly mitigate the risks surrounding the potential loss of data. Instead of using an internal system, they will rely on POS software that they access through the Internet. Since an outside vendor maintains this system on their behalf, they do not need to worry about losing their data if their on-premises hardware should fail.
  • If a glitch causes their in-house system to go down, they can rest assured that they can still access their payment system online.
  • Cloud computing is critical for F&B organizations with structures like these because it allows them to consolidate these various locations into a single enterprise cloud platform. This gives them the ability to oversee all infrastructure—from pieces of equipment to digital systems—from a central location and integrate these disparate resources efficiently.
  • F&B businesses can also leverage cloud platforms to facilitate innovative marketing campaigns through customer interactions. For instance, restaurants can deploy loyalty programs that link with customer information, allowing them to engage with their audience outside of the brick-and-mortar establishment.
  •  
    An article describes the ways in that F&B companies can benefit from using cloud computing. The streamline options, great security offered by cloud computing providers, the abilities to work with all size enterprises, and ways to improve customer experience are discussed.
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6 Benefits of Investing in Event Management Software | MemberSuite - 1 views

  • According to a study from Frost and Sullivan, the industry of event management software currently stands at approximately $28 billion and maintains a 3.3% compound annual growth rate (CAGR)
  • You can more easily aggregate the conversations from your social media platforms and organize them into segments from the trends
  • Keeping records digitally also reduces the instance of human error that can cause problems in real time.
  • ...3 more annotations...
  • You can also automate your follow up process - thank you emails are now sent off to your entire audience with just a few clicks.
  • Automating your outreach and intake processes allows your organization to snapshot events as they happen.
  • Your marketing is definitely more effective if it is targeted at the members who are already more likely to be interested in your event. When you have the right software package as a tool, you can completely tailor it to fit the individual event.
  •  
    This article discusses the importance of implementing software management systems into your event business. It allows for a more smoothly operated and efficient business. The 6 benefits that come with having a software management system are: improving engagement, automation, snapshotting, professionalism, highly targeted market, holistic solution.
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