Future trends in hotel e-business - 0 views
-
One of the top strategies for hotel e-business is evolving from selling to engaging the customer
-
To succeed, hoteliers need to fulfill the experience expected by customers, not just think of them as heads in a bed
-
Another strategy is engaging the customer through social computing, which Harteveldt calls the fifth generation of electronic distribution.
- ...16 more annotations...
-
To truly engage digital travelers, hotel e-business must evolve from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling
-
strive to simplify; put distribution at the heart of your planning process; recognize the need for capital expenditures on new technology; and add the social agenda to your agenda, before the environmentalists and regulators do it for you.
-
Shaping customers expectations is becoming crucial as customers look for an ‘experience’ rather than just a room
-
This artical is takling about future trends in hotel e-buinsee. In the artical one of the top strategies for hotel e-buiness is evolving from selling to engaging the customer, the way is hoteliers need to fulfill the experience expected by customers. What's more, they can engage the customer through social computing. Then this artical is talking about how to get succeed in hotel e-business, to truly engage digital travelers,hotel e-business must evovle from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling. What's more, this artical show five important trends affecting hotel e-business. They are more demanding consumers; more comples distribution channels; changing business models; emphasis on technology and richer contemt; change in the structure of hotel e-business. Last this artical is talking about we need to think about both globalization and localization in any business.