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Future trends in hotel e-business - 0 views

  • One of the top strategies for hotel e-business is evolving from selling to engaging the customer
  • To succeed, hoteliers need to fulfill the experience expected by customers, not just think of them as heads in a bed
  • Another strategy is engaging the customer through social computing, which Harteveldt calls the fifth generation of electronic distribution.
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  • in Europe, online travelers are “more likely to consume than create social computing content
  • Tomorrow will look very different from today
  • e-business succeed
  • To truly engage digital travelers, hotel e-business must evolve from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling
  • “Travelers are an ideal group for mobile-based services and activities
  • more complex distribution channels
  • more demanding consumers
  • changing business models where companies must give more but expect less in return
  • an emphasis on technology and richer content
  • a change in the structure of hotel e-business
  • strive to simplify; put distribution at the heart of your planning process; recognize the need for capital expenditures on new technology; and add the social agenda to your agenda, before the environmentalists and regulators do it for you.
  • globalization and localization
  • Any business needs to think about both
  • A globalization strategy needs careful planning
  • Shaping customers expectations is becoming crucial as customers look for an ‘experience’ rather than just a room
  • The traveler’s experience was very much the focus of the Web 2.0 panel. Consumer generated conten
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    This artical is takling about future trends in hotel e-buinsee. In the artical one of the top strategies for hotel e-buiness is evolving from selling to engaging the customer, the way is hoteliers need to fulfill the experience expected by customers. What's more, they can engage the customer through social computing. Then this artical is talking about how to get succeed in hotel e-business, to truly engage digital travelers,hotel e-business must evovle from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling. What's more, this artical show five important trends affecting hotel e-business. They are more demanding consumers; more comples distribution channels; changing business models; emphasis on technology and richer contemt; change in the structure of hotel e-business. Last this artical is talking about we need to think about both globalization and localization in any business.
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GDS is still the ticket for most agencies - Travel Weekly - 0 views

  • While airlines and GDSs continue their verbal and legal sparring over the future of travel distribution, the GDS remains an essential tool for the agencies that use them, according to ASTA's 2012 GDS Report.
  • She predicts that the decline will ultimately stop, because the business model of current users is predicated on selling air, and nothing beats a GDS for booking seats on planes.
  • Corporate agents tend to use GDSs more than leisure agents because air is so essential to corporate travel.
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  • McClure said the GDS was essential for comparison shopping, and for an agency like Montrose, being able to shop multiple airlines and hotels enables the agent to offer real value to a customer.
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    There is a lot of talk within the travel industry about the future of travel distribution. Some argue that direct bookings from airlines are the new future, while others are arguing that the continued use of GDSs still remain essential to travel distribution. ASTA and Travel Weekly conducted a survey of travel agencies to get their take on GDSs. Although the use of GDSs continues to shrink, the declining rate of use has been slowing down. In 2010, the rate was 76% and in 2011 the rate was 75%. In 2012, surveys found that 72% of agencies surveyed were still using a GDS. ASTA predicts that the rate of decline will eventually stop because no other method of booking flights beats the GDS System. Agencies surveyed said that they continue to use GDSs because of the speed, and the ability to easily compare airlines and hotels. Airline bookings continue to be the main reason for the success of GDSs, with 90% of air bookings made through the GDS. 95% of car rentals are made through a GDS, and 50% of hotel bookings are done through GDS. GDS systems continue to drive competition, and make it easier for agencies to negotiate with suppliers. Agencies also continue to receive incentives from GDSs as long as they use a GDS. I believe that as long as travel agencies stay in business and are continuing to turn a profit then the GDSs are safe. Travel agencies are not likely to switch to a new system if the easily accessible, and easily manageable system is still GDS. If travel agencies begin to become less popular, then GDSs may see a rapid decline in the use of the system.
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Old Room Distribution Systems to Make Way for Online Automation and Integration for Hot... - 0 views

  • providers will switch their channel management strategy from 'legacy' manual channel management products of yesterday to technologies capable of providing fully automated, two- way, seamless integration between online booking channels and their PMS, CRS or RMS systems.
  • "As integrated channel management solutions become mainstream this year, hotels will benefit from broader distribution reach and streamlined automated business processes that, together, result in higher revenues, lower costs of acquisition and a healthier bottom line,"
  • "For technology vendors in the online travel segment, 2012 will be a year of rapid adaptation in this dynamic, ever-changing market. Online travel is arguably the fastest moving and most dynamic area of the travel space. Constant innovation and adaptation in distribution are critical for accommodation providers
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    In 2012, with an eye on becoming more competitive, hotels are looking in to becoming more effective in their revenue management strategies and maximizing business efficiency by integrating their online distributions with their PMS and RMS systems.
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    SiteMinder is the world's leading online distribution company used by thousands of accommodation providers. It helps increase revenue through online services, and lower acquisition costs. Online bookings sites like Orbitz, Expedia, and Booking.com can be accessed for a monthly flat rate and 0% comission fee. This article also discusses the importance of social sites such as Facebook and Twitter, and an increase in consumer sites like Groupon.
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China Eastern Airlines, Shanghai Airlines and Sabre Sign New Long-term, Full Content Ag... - 1 views

  • China Eastern Airlines, a leading commercial airline in China, together with its subsidiary Shanghai Airlines, have reached a new full content agreement awarding Sabre Travel Network with preferred provider status.
  • irlines' fares and inventory will be made available to all Sabre travel agents worldwide through the Sabre Global Distribution System (GDS).
  • This new agreement will not only meet our distribution needs, but will also bring about immediate benefits to us as part of our distribution strategy in our global expansion, especially in the North America region.
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  • "Sabre continues to be committed to helping the China Eastern and Shanghai Airlines maximize their reach and revenue potential,
  • China Eastern Airlines and Shanghai Airlines also use Market Intelligence solutions and decision-support technology from Sabre Airline Solutions to optimize its flight scheduling, resource management and daily flight operations.
  • More than 300 million people purchase airline tickets through this channel annually.
  • Sabre Travel Network is part of Sabre Holdings, a global travel technology company serving the world's largest industry- travel and tourism.
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    China's Eastern Airlines & Sabre, a Global Distribution System, just signed an agreement allowing Sabre to use the airlines inventory and airfares to market to the travel agencies associated with Sabra.  This will help increase their North American expansion.  Sabre's technology and resources will help enhance the expansion for for China Eastern and Shanghai Airlines.  Marketing intelligence from Sabre has helped the airlines cater to the flight schedules and operations for their customers.  Sabre's network reaches more than 300 million people! 
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American Airlines Battles Expedia in Online Ticket War - TIME - 1 views

  • Southwest requires that consumers go directly to its website to book a trip. That makes it more difficult for passengers to comparison-shop, but Southwest has won customer trust, and loyalty, by delivering consistently low fares for decades rather than make consumers hunt them down. Capturing customers on its own website also allows Southwest to get additional revenue from ancillary items such as rental cars and frequent-flyer credit cards — a revenue stream American has undoubtedly taken note of.
  • In bypassing the online travel agents, American saves on distribution costs, but can also raise its ticket prices more easily, since its fares won't be displayed directly beside those of its competitors.
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    Computer reservations have become the primary means of disseminating air travel information to the airline-sales distribution system. These systems have greatly impacted competition within the airline industry. Sophisticated automation is changing the method by which reservations are requested and accepted. Never before have airline reservations come from so many varied directions. The lack of capital barrier to entry, the mobility of financial and physical capital and a well established information and distribution system seem to preclude any carrier from maintaining unreasonable rates and services without inviting a timely competitive response
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Large Hotel Group Connects Custom Built PMS to the World via RDX - 1 views

  • The prestigious Regal Hotels Group, which offers thousands of rooms in Hong Kong, has gained powerful and seamless two-way connectivity with hundreds of online travel agents (OTAs) around the world directly from its custom-built Miro PMS after deploying Room Distribution Exchange (RDX) - SiteMinder’s new, direct connectivity platform
  • The move automates and streamlines online distribution for Regal Hotels and will save Regal staff hundreds of hours in manual reservations processing, with the group receiving thousands of bookings every day.”
  • The Vice President for Sales at Regal Hotels International, Dora Liu, stated: “We expect the OTA market growth trend will continue with consumers becoming increasingly internet savvy. In today’s competitive market, we truly understand rate parity across all distribution channels is the key element to success
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    /This article was interesting because it talk about how the Regal Hotels Group was able to connect their custom built PMS to the world via Room Distribution Exchange, a direct connectivity platform. This new technology helped Regal Hotels to gain two-way access to the world's leading booking sites. Regal did not have to change its existing PMS system which could have been costly. RDX gives hotels with traditional PMS the opportunity to reach the world.
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    Building their own PMS puts Regal Hotels Group above everyone else; making them more efficient thus reducing cost and impacting their bottom line. Its interest how a company can see the big picture in technology advancements and implement those cost saving features.
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BookingCenter launches MyPMS(tm) Web-based Property Management System :: Hotel Job Reso... - 2 views

  • BookingCenter, a provider of integrated Property Management Systems, Central Reservations and Global Distribution
  • MyPMSTM - a full-featured, Web-based PMS delivering all of the advantages of remote centralized management with integrated Internet Reservations and Global Distribution.
  • MyPMS is designed and proven to seamlessly tie together PMS, CRS and GDS functions; it's simple and affordable; and it's delivered over the Internet for unmatched accessibility, accuracy and efficiency in remote, real-time multi-property management.
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    This article shows us the initial stage of web-based PMS launched by BookingCenter. It integrates Property Management Systems, Central Reservations and Global Distribution together, which is a simple yet smart application which minimizes the investment and common risks of PMS software and hardware. It displays most benefits, such as Flexibility * Transparency * Immediacy * Customization* Simplicity * Savings * Fixed Cost * Deployment * Standards* Security * Centralization. MyPMS makes it easy to manage rates via channel, tiers, sources, and room type from anywhere for the revenue manager. Besides, it is useful and easy to learn so widely, from front desk staff, to property owners, management companies and franchisors, to global Distribution partners and individual and group guests.
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    I'd be interested to see how many other properties jump on board. I didn't see anything in the article about the software's ability for additional systems such as integration with rms and pos software. The property mentioned in the article must not have had a restaurant in the hotel or is fine with his rms system working independent of the pms.
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    Yeah,it just focus on introducing the advantages of the system. Actually in this software it accomplishes the following tasks: Reservations Guest History Group Bookings Guest Accounting House Accounting (house folios and reporting) Night Audit and Automatic billing Content and security control Inventory Sales and Packages Invoicing for Direct Bills Distribute corporate/AAA/AARP rates, net rates, Consortia rates, through all 4 GDS systems, Pegasus, and other networks Maybe I should have bookmarked two links.
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Opportunities in today's hotel e-business | ehotelier.com News Archives - 1 views

  • One of the top strategies for hotel e-business is evolving from selling to engaging the customer
  • Another strategy is engaging the customer through social computing, which Harteveldt calls the fifth generation of electronic distribution
  • The sixth generation for electronic distribution is mobile technology. Mobile phones are becoming ubiquitous in many countries.
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  • "To truly engage digital travelers, hotel e-business must evolve from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling
  • The "pillars of business and commerce are out of alignment today," observes Ball. From the credit crunch to high energy prices to food prices, changes are happening at a faster pace
  • Some of the opportunities center around the five important trends affecting hotel e-business. According to Ball, these trends are: more demanding consumers; more complex distribution channels; changing business models where companies must give more but expect less in return; an emphasis on technology and richer content; and a change in the structure of hotel e-business.
  • Globalization is here to stay as evidenced by changes in demographics and affluence. For instance, Russia is becoming the biggest European market while India, China and other Asian countries are emerging as important markets, too. In all of these regions, there's a huge rise in an affluent middle class who will be interested in travel.
  • Shaping customers expectations is becoming crucial as customers look for an 'experience' rather than just a room. The more compelling the experience for the customer, the more satisfied the customer will be
    • Charlie Barrett
       
      Trends in hospitality are moving toward an enphasis on technology driven social media. In all areas where hospitality business want to be successfulthey are becoming more interactive with the consumers through social media. The ebusiness is a great tool for marketing and distribution. The use of technology and ebusiness leads to globilazition with distribution. this is the perect aid to marketing in the lobal market. The target market must expand in this changing economy. Guests are now looking toward a total package versus a room. Ebusiness and interaction makes that possible.
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    This article introduces some strategies that hotels can use to enhance e-business. Evolving from selling to engaging the customers and engaging customers through social computing is recommended. Also, hotels should pay more attention to the mobile technology. I think it is really necessary for hotels to focus on e-buiness today, because it may help to identify problems and get more information, then get more profit. Besides, it is a must-do thing under this competitive and globalized environment.
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GDS usage on the rise as travel demand grows - 1 views

  • A study conducted by the American Society of Travel Agents in 2009 found the percentage of member travel agencies that used the GDS channel declined from 98% in 1999 to 79% in 2009.
  • However, despite the decrease in GDS usage amid the most recent global economic downturn, hotel companies and travelers still find value in the channel, according to sources interviewed for this report.
  • Sabre Travel Network, for example, saw an increase of more than 7% in its GDS bookings during the first quarter of 2012 over the same period last year, said Nancy St. Pierre, a spokeswoman for Sabre, which is one among several major GDS companies including Abacus, Amadeus, Galileo and Worldspan.
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  • The GDS is not going away any time soon because of the unique solutions it provides for hotels and travelers alike, according to Robert Cole, founder of hotel marketing firm RockCheetah.
  • The GDS also provides enhanced marketing support, St. Pierre said
  • Many hoteliers are attempting to leverage those increases in demand through dynamic pricing models, which offers clients a percentage off a hotel’s best available rate on each travel date as opposed to a fixed, negotiated rate for the year
  • GDS would provide additional value if distribution costs were lowered. “I think that what hotel companies don’t like about GDS is there’s a relatively high transaction fee.”
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    In 2009 the GDS usage declined from 98% to 79%. ALthough there has not been a demand to use this technology, there has been a demand in the first quarter in 2012. There has been an increase because of corporate business demand. GDS is being used to transfer room inventory to global distribution partners as well as travel agents and OTA's. Hotels using the GDS technology offer a percentage to a client instead of a fixed rate. This happens as long as companies have access to the hotel's system everyday. According to Robert Cole, The GDS system is notgoing anywhere because of its unique solutitons to hotels and travelers. It makes it easier for everyone.
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    Although there was a significant slowdown of GDS usage between 1999 to 2009, bookings are steadily increasing over 2012's first quarter. The growing demand is primarily from corporate travel, but leisure travel reservations are also picking up speed as well, especially in the form of job related trips that end with vacation days. Hoteliers are increasingly following a "dynamic pricing model" which has flexibility of rates to increase during high demand and vice versa, encouraging weekend stay-overs and group rates. In spite of previous estimations, GDS enhances the online search tools rather than being replaced by them, since it is much better suited to handle large amounts of site traffic than smaller companies and independent, as well as providing a cost-free marketing presence for the tourism providers. Hotels still consider GDS transaction fees high, but this is an ongoing negotiation. Corporations appreciate GDS' security reporting features which pinpoint employee locations as well.
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    Corporate travel demand is primarily responsible for the rise of GDS usage. There has been an increase in business travel. Many consumers are attempting to leverage those increase in demand through GDS. The pricing model provides consumers with a lower rate through GDS than the actual average rate. The GDS is not going away anytime sooon.
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    This article shows that although GDS were thought to be the end, with its efforts of changing price and strategies, it still can postpones its life circle and continue growing gradually. However, I am a little doubt about this article, because the result it concludes just based on the interviews of three person.
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    This article is about how global distribution systems are still in demand even though they were said to be dying out. Industry leaders thought that with the development of online travel agencies, GDS's would soon be out of business. This isn't the case though. Well it is proven that member travel agencies have been using GDS's less this could be linked to the economy. The people who are purchasing travel through online travel agencies are still using the GDS every day. Business travel is also up in the past 10 years and also an increase in business travelers extending their stays for leisure. With that leisure and corporate traveler are help keeping GDS's alive. But GDS's would be even more profitable if they lowered their transaction fees.
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    The GDS has decreased steadily over the past decade, but recent studies have shown that there has been a small increase. The increase is thought to be due to corporate travel.  Many hotels are trying to increase the use of the GDS through dynamic pricing models. This model offers a percentage off the hotels best available rate depending on what the demand is. The GDS provides many benefits like facilitating the online search process, offering immediate access to information without using a marketing budget, and high sense of security. The only downfall is that the distribution costs are too high, because transaction fees usually are around $5. 
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Hotel Concepts-Brilliant's iTesso Offers Hospitality Operators A True End-To-End Cloud-... - 0 views

  • Hotel Concepts–Brilliant, a leading global provider of technology and software solutions for the hospitality industry, has unveiled the future of enterprise lodging systems—the revolutionary iTesso solution. Ideal for hotel chains of all sizes, scalable and customizable, iTesso will be exhibited during HITEC 2012, at booth # 1222. One of the hospitality industry’s first true end-to-end cloud-based management systems, iTesso is an integrated property management system, distribution platform and central reservations system all rolled into a single intuitive solution. As a component-based hotel chain inventory and distribution management system, iTesso can be deployed as a direct connection between a hotel's CRS and the global distribution systems and alternate distribution systems, or as a distributed multi-property PMS with links to third-party CRS systems. In short, iTesso represents a brilliant new concept in technology convergence.
  • The interface connections are monitored and upgraded on a hotel and a centralized level. This offers hotel users unique value from the high degree of scalability and redundancy, something that is rarely economically feasible with a premise-based solution. Moreover, the Windows Azure platform is completely secure and reliable, with critical encrypted information redundantly stored at two data centers with seamless switching.
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    iTesso is a cloud-based PMS which offers interface with the property's CRS, GDS, and other third-party systems.  What caught my eye in this article is that it specifies that it is Windows compatible and offers high-level security.  Compared with WebRezPro, iTesso seems to be a better system in that it claims to be appropriate for all hotel chains regardless of size, secure, able to be updated to stay relevant, and covers all of the functionalities that a PMS should be able to handle.
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IATA Offers Views of GDS, Agents and Distribution - 0 views

  • “Technology with origins dating back to the 1960s, such as that imposed upon travel agencies by the GDS middlemen, simply cannot support the nature of the data required to provide accurate, dynamic price quotes consistent with the way consumers are buying travel today,"
  • But at least 50 percent of the world’s flights continue to be sold through travel agencies, which rely on global distribution systems (GDSs) to display and compare airline products. And the areas of comparison are limited to some very basic metrics such as price, time, and routing—just as they were four decades ago.
  • "Although GDSs have made an invaluable contribution to the industry and made global distribution possible, a GDS screen today looks much like a screen from the 1970s. They are unable to handle the rapidly increasing range of product offerings from airlines."
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  • There is a real challenge in getting these new products and services to the customers in the way they now want to purchase them while legacy carriers are still using the old structures and networks they relied on in the past.”
  • “Airlines are becoming increasingly sophisticated in the types of product they are offering and consumers are becoming increasingly sophisticated in their purchase decisions. The frustration is that these trends are being stymied by the outdated systems of the GDSs.”
  • It is important that US legislators and federal regulators recognize that as monopoly suppliers, GDSs have no incentive to innovate in order to allow passengers to purchase the airline services that meet their particular needs,
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    The limits of GDS's are discussed in this article, as well as the lack of initiative of the big 4 GDS's to adopt and develop newer and more updated systems because of their prevalence in travel. According to the article, the face of the GDS systems look nearly the same as they did in the 1970s, and the airlines systems are not up-to-date enough to meet consumer demands. The author points to consumer trends in the demand for personalization, package variety, and simply the desire for more packages.
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    Global Distribution System is an outdated technology, that cannot be consistent with the ways travel is purchased nowadays, according to International Air Transport Association (IATA). Airlines are constantly adding service or 'bunbundling' their products. The ability to buy priority boarding or seating options, meals and baggages cannot be reflected through the GDS, thus the only way to purchase them is through the airline website. This is harmful to both airlines and customers. Even though, GDS has played an important role, it is time to start developing a new product that will 'present full product or data offerings via a new interface'. IATA is being involved into creating the necessary standards before starting to work on a new platform. GDS-managed technology is slowing the process down. However, there may be some legal issues involved in exchanging the system, which has to be resolved before the launch of a new technology.
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Global Distribution System (GDS) » BNG Hotel Management Kolkata - 3 views

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    The article states that the Global Distribution System (GDS) as a link for the buyers and sellers of tourism services. The buyers are travel agents and members of the public while sellers are hotels, airlines and car rentals. The history of GDS as describes in the article is that GDS was created in the 1960's by the airline industry for use in keeping track of flight schedules, availability and prices. The article describes GDS as "a network operated by a company that enables automated transactions between third parties and booking agents in order to provide travel-related services to the end consumers." GDS is also "a global Distribution model refers back to the reservation instrument journey sellers use when making an air, lodge, auto or other journey service booking." The article describes some of the GDS companies that include Galileo, Apollo, Worldspan, Amadeus, and Sabre. These companies are owned and operated as joint ventures with the aid of essential airways and inn groups. The advantages of GDS for hotels are giving publicity for the organization, B2B and B2C Distribution, and constant online access to a company's inventory.
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    I think what is stated in this article is very important to travel/tourism and hotel industries and also flight workers because it is good to know this for pricing, availability and flight schedules.
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Why is GDS important to the travel industry? | TTS - 4 views

  • he Global Distribution System (GDS) is a primary reservation tool for travel agents.
  • GDS is a network/platform that enables travel agencies and their clients to access travel data, shop for and compare reservations options, and book travel.
  • Through such commerce platforms as the GDS Travelport, agents can access scheduling and inventory of hotels, airlines, car rentals, and (some) railway and bus reservations – in real time. GDS links all those services across the three primary travel reservation sectors (airline, hotel, and ground transportation, i.e., car rentals), and activities.
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  • The modern GDS system evolved from this early labour-intensive manual system, thanks to the collaborative team efforts of American Airlines (AA) and IBM.  The result of that collaboration? The first airline industry mainframe-based system, SABRE.
  • Promotional messaging to agents through GDS cores like the most prominent airline national distribution systems (Amadeus, SABRE, Galileo, and Worldspan) alert agents to special rates, fares, and travel packages – an effective marketing tool for passing savings on to agents, and from agents to their customers. 
  • GDS booking has increased worldwide over the past 4 years yet some industry observers suggest that GDSs may become nearly obsolete by 2020. But like many technology/software-based systems, GDS may evolve, instead.
  • GDS is probably not going to fall into disuse any time soon. Rather, it will continue to evolve as it did from the Lazy Susan system of the 1950s.
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    I found this article interesting as it talks about why the GDS is important and also gives some insight to how the booking process has changed over the decades. For instance, thanks to the internet we can book a flight within minutes while comfortably sitting on our cough. The article however states, what I did not know, was that back in the 50's, it took an airline reservationist 1.5 to 3 hours to book a single airline flight for the customer. At the end, the article also states that GDS most probably will not be going anywhere any time soon and still be around, at least for some time, and keep on evolving.
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    The Hotel industry has been trying to move away from Global Distribution Systems (GDS), because of the high cost associated with them; however, travel agents more than ever are turning to the global Distribution system for their hotel and travel bookings. In a recent article written for Travel Technology & Solution they discussed why GDS is important to the travel industry. Educating the reading on what GDS is and how it works, the importance of GDS to travel agents and the future of GDS. According to tts.com "GDS is a network/platform that enables travel agencies and their clients to access travel data, shop for and compare reservations options, and book travel. This allows for the travel agent to provide the best option at the best price to their clients. Travel agents are in favor of this system as what once took hours to complete can now be done in minutes. An agent has the ability to receive messages through the system alerting them of special rates, fares and travel packages which in turned are passed on to their clients. "Not only is messaging through GDSs effective in promoting travel savings to clients, GDS providers are becoming fundamental to the supply of travel products to retailers in the online channel." With a large percentage of people still turning to travel agents to book their travels GDSs might be here to stay. Over the past four years the use of the Global Distribution System has increased, "yet some industry observers suggest that GDSs may become nearly obsolete by 2020".
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    This article discusses the history, importance, and future of GDS in a way that is simple and easy to understand. It use to take a long time to make a travel reservation until GDS came along, and it is now used by travel companies and their agents everywhere. It allows them to see a variety of airlines, hotels, transportation, and activities to compare pricing, in order to select the best of each one for their clients. They say GDS will become extinct in a couple of years but this article states otherwise. They believe it will become more sophisticated/developed into something greater.
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    The article describes the importance of GDS to the travel industry. The article describes GDS as "a network/platform that enables travel agencies and their clients to access to travel data, shop for and compare reservations options and book travel." The system is used globally as it helps in generating travel sales in billions of dollars. Travel agents use the system access scheduling and inventory of hotels, car rentals, airlines and bus tickets all in real time. The system achieves this by linking the travel reservation sectors of car rentals, hotels and airlines. The major GDSs in the world are Sabre, Amadeus, Worldspan, Apollo, and Galileo. The authors argue that GDS is important to travel agents as it helps the agents to make reservations in real time for their clients and can complete bookings for their clients within a short time. The end of the article proposes that GDS may become obsolete by 2020 due to technological advances. However, the authors argue that the system will evolve with the technological changes and will not fall into disuse anytime soon.
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    GDS I feel will always have an impact in the travel industry because it is what it was built for since the beginning. Yes, we advance with apps and direct booking but people will always use travel agencies and GDS I believe will always be the primary source for booking for travel agents because it is what makes them comfortable.
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Benefits of the Central reservations system | Hotel Hospitality Industry Current & New ... - 1 views

  • The importance of central reservations system in hotel business cannot be measured in few words
  • g the internet
  • CRS which stores, distributes and disburse information of hotels, resorts and other lodging facilities across the online fraternity.
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  • reach the global distribution system
  • marketing and sales on the internet
  • provide you with a better reservation system.
  • visible online to customers and travel agents, making them know about the services and other things of the hotel in terms of services.
  • online mechanism works on the visibility.
  • check on the rates of the rooms in comparison to the competitors.
  • connects your hotel with the GDS and makes your visibility among the thousands of the travel agents scattered all over the globe.
  • wider audience
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    It is said the the central reservation system is essentially the core of reservations since the internet plays a huge part in making those reservations. It goes from property management systems, to the CRS which is then distributed to GDS's, wholesalers, or other viewing options. This allows the hotel to have profiles that can be viewed online by consumers and agents to get a feel for the services. Additionally, it is said that is allows for great visibility to attract more customers which allows for groups and blocks. It also allows the consumer to check around for competitors to ensure they are finding the best rates and deals. All in all, it connects the entire globe to reach a wider audience to maximize profit.
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What Will Change in the Future of Global Distribution for Airline Travel? - 1 views

  • have to compare flight costs on every reservation website or call each airline separately
    • msoma003
       
      Not effective. Millennials will not spend the time searching multiple websites
  • American Airlines airfares can no longer be found on Expedia or Orbitz websites, or any site powered by Orbitz.
  • American suggests that distribution companies begin using Direct Connect, powered by Farelogix
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  • Southwest Airlines are not available in most systems for booking reservations
  • They claim they have the lowest American Airlines prices guaranteed, and they have no online booking fees.
  • Then travel companies would be charged to have the Direct Connect system, in the long run, thus paying for the opportunity to sell American flights.
    • msoma003
       
      Is it really worth the extra fee? Each agent will need to examine the ROI
  • Southwest is self-contained and stands on their own, as far as distribution methods go.
    • msoma003
       
      This could help lower the cost paid to third party sites but also lowers company visibility.
  • then travel companies may have to forward their costs to travelers, hence driving up the price of airfares.
  • While the airlines are all in one distribution system
  • companies are able to offer comparison reports on travel expenses
  • There is also the possibility that more consumers will begin relying on travel agents to locate the best airfares. This will remain to be seen.
    • msoma003
       
      This will be interesting because travel agencies have been on the decline due to advancements in technology.
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    The article discusses how American Arlines (AA) flights could not be found on Expedia or Orbitz because the company could not reach an agreement with Expedia. AA then suggested customers book flights directly via their website or via Direct Connect, a new system. Southwest airlines is another company that does not sell via third party or GDS sites, they only sell on their on site. When companies begin to remove themselves from traditional GDS systems it changes the way consumers and travel agents begin to book flights. It will make more difficult because we will spend more time comparing multiple sites and we we will never be sure if we are getting the best deal.
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Why a Global Distribution System (GDS) is important for the success of hotel firms - Bl... - 0 views

  • There are many aspects that hotel companies need to consider when they are creating their business, and one of them is how to distribute details about their firms.
  • allows travel agents to access hotel rates and availability as well as prices for flights, trains and rental car companies in real time
  • GDSs have been influential in shaping the modern travel market and still have an effect in this modern digital age
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  • Hotel firms are always looking for ways to promote their business, so that the general public learn about their products and brand. A GDS is exactly what a hotel business needs to link up with to get its firm noticed.
  • The general idea is accommodations will receive a higher amount of reservations if their details are easily available to share with travel agents and the public. A GDS is crucial to independent hotels that can benefit hugely from being associated with one to achieve a greater amount of online bookings.
  • loyal guests
  • directly book on the site
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    The following article gives and inside look to the importance of Global Distribution Systems and how they're important for the success of hotel firms. The systems works as a tool to reach customers easily and gives the information needed to allow travel agents to access the best prices provided. Although the hotel industry would prefer for their customers to book directly through their website so that they do not have to pay the fees associated with Online Travel Agencies - GDS is still a beneficial platform to gain attention and promote their business. Once they have returning/loyal guests, this is when the hotel industry strives to encourage them to book directly to their site to increase overall revenue.
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Importance of Marketing for the Economic Development of a Country - 0 views

  • Importance of Marketing for the Economic Development of a Country!
  • attaining the object of social welfare
  • early stage of development it was considered to be the last activity
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  • Delivery of standard of living to the society:
  • A society is a mixture of diverse people with diverse tastes and preferences. Modern marketing always aims for customer satisfaction. So, main liability of marketing is to produce goods and services for the society according to their needs and tastes at reasonable price.
  • Marketing discovers needs and wants of society, produces the goods and services according to these needs creates demand for these goods and services.
  • liability of marketing is control the cost of distribution
  • can reduce their distribution costs to a great extent. Decrease in cost of distribution directly affects the prices of products because the cost of distribution is an important part of the total price of the product.
  • Increasing employment opportunities
  • Marketing comprises of advertising, sales, distribution, branding and many more activities.
  • services of different enterprises and organisation such as wholesalers, retailers, transportation, storage, finance, insurance and advertising. These services provide employment to a number of people.
  • Protection against business slump
  • Increase in national income
  • Successful operation of marketing activities creates, maintains and increases the demand for goods and services in society.
  • effective marketing leads to exports adding to the national income.
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    This article outlines the importance of e-marketing and the basic forum of how developing countries sustain their economy from marketing.
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Travel advisors urged to take active role in NDC implementation: Travel Weekly - 1 views

  • While the major GDSs -- Sabre, Amadeus and Travelport -- initially resisted NDC, all three eventually reversed course and last year announced that they would develop and test NDC-enabled solutions.
  • "It is clear that the GDSs are now en masse embracing NDC and trying to at least equalize the airline dot-com content and experience and trying to bring that to the indirect channel,"
  • Sabre earlier this month released its first set of NDC application programming interfaces (APIs) with United Airlines. That gave some agency customers the ability to make NDC bookings, which Kathy Morgan, vice president of NDC at Sabre, called "huge."
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  • As far as integrating NDC into its agency points of sale, Morgan said some capabilities are expected to be integrated into Sabre Red 360 by the third quarter this year.
  • By 2020, IATA wants 20% of sales with a group of airlines known as the Leaderboard to be powered by NDC.
  • Five airlines are currently supplying NDC content on Travelport's platform, and Ferguson said more will be introduced throughout the year; access to NDC content via Smartpoint will also continue to expand.
  • Considering many major airlines' bookings are split roughly 50-50 between direct bookings and agents, Ferguson said meeting IATA's goal would require that about 10% of agent bookings are powered by NDC by the end of 2020.
  • Gianni Pisanello, head of Amadeus' NDC-X program, said that in 2018, the company worked to develop NDC using test programs with airlines and agencies. This year, Amadeus is in deployment mode.
  • "We're trying to implement this with as many airlines as we can and as many agencies as we can this year," Pisanello said. "Next year, 2020, is really going to be a fine-tuning year." 
  • "We are dependent on airlines and their airline systems to be ready before we can do our bit as a GDS provider," Pisanello said. "And, of course, then the agencies are dependent on us as an intermediary to upgrade them and enable them to integrate those services into their own systems. So there is a sequential path here to the deployment of NDC."
  • The ability to make NDC bookings is expected in Amadeus' point of sale app, Selling Platform Connect, by this summer. As with the other GDSs, functionality will initially be limited. At first, agents will be able to complete an essential booking flow: the ability to search, book and settle. Additional features, such as the ability to change bookings, will be rolled out as they are developed.
  • Now is the time for travel advisors to step up and get involved with their GDS's efforts to implement IATA's New Distribution Capability (NDC), thus helping to shape its future
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    GDS companies continue to evolve and implement new technology to stay in line with current consumer demands. After initial resistance, they are implementing the NDC program into their system. NDC (New Distribution Capability) is a travel-industry supported program launched by IATA for the development and market adoption of a new XML-based data transmission standard (source: https://www.iata.org/whatwedo/airline-Distribution/ndc/Pages/default.aspx) This article discusses the need of the airlines to upload useful content and for the travel agents to be more actively involved in order to make it useful for them. However, with major airlines' bookings split between 50% direct booking and 50% agents, and the airlines' efforts to drive more direct booking traffic, I wonder what is the sentiment of the companies to provide with more content and information on a platform that competes directly with their efforts to increase direct sales from their websites. Selling air tickets directly from their sites not only allow the companies to decrease booking fees and commissions but also allow them to collect much needed date from the consumers who use their services.
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A viewpoint on GDS surcharges and the evolving airline distribution landscape | PhocusWire - 0 views

  • The fact is that the current system is old. It’s been around since the 60s and it has serious flaws baked into its older mainframe approach. Not so long ago, research revealed security flaws in PNRs as used by the GDS, which meant they could be easily hacked.
  • This means that travel agents’ bookings are swayed by the airlines they have preferred agreements with. It earns them bonus payments if they reach a certain volume each year. This can skew the equation away from the traveler's best interests.
  • The fact is that three main players still dominate the global travel distribution system.
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  • Recently, there have been disputes between certain airlines and the GDS.
  • Tensions between airlines and GDSs have been further exacerbated with carriers making more from unbundling their fares and then offering services like luggage, food and drink as add-ons. This move has been hugely profitable for airlines -- and has increased airline revenues by shielding these add-ons from middlemen.
  • European airlines have perhaps been most active in exploring models outside the GDS.
  • The fact is that it’s new technology that will guide and change the travel distribution system. Smaller players have more of an opportunity to create innovative solutions that do not involve the big three.
  • They have direct access to consumers and are pushing hard into selling travel. If Facebook opens up its user base of more than one billion people to travel companies you can imagine that many will jump on board.
  • Airlines have been heading towards a merchandising strategy for some time now, increasing profits and shifting from a service provider to a retailer.
  • However, there is no doubt that this is the path they need to take to grow and attract wider sales.
  • The fact is, in order to make these changes successfully they cannot be restricted by financial burdens, outdated systems and old technology. New platforms and systems need to be continuously developed to support them as the airlines’ business model evolves and passengers demand more from their carrier wherever they book their tickets.
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    Some argue that the GDS is a fair system. It it does enable travel agents and clients to access travel data, make price comparisons, access special rates and book travel. The big 3 Travelport, Amaadeus, and Sabre do generate billions of dollars of global travel sales for travel providers. The fact is though that the current system is old, dating back to the 60's, has serious flaws, and can be hacked. It is also biased as travel agents bookings are swayed by the airlines they have preferred agreements with, which can skew the equation away from the traveler's best interests. Having 3 Big players with a virtual travel monopoly is not an ideal situation. Carriers are fighting back and airlines are changing strategy. Tension between airlines and the GDS caused by disputes has European airlines exploring models outside the GDS. To make the changes successful they cannot be restricted by outdated systems, old technology or financial burdens.
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    It discusses the high fees of the GDS and the fact that their system needs to be upgraded. Also, the challenges airlines face with paying those fees and ways the airlines are making additional revenue without having to pay fees to the GDS.
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    Due to the high fees some airlines were or are paying to the GDS companies, they are re-thinking their strategy to get more revenue out of the passengers, in order to mitigate the lost of revenue for not being anymore in an open GDS market like Amadeus. Amadeus knows they are the big gorilla in the market with a 44% of the share, compared to Sabre or Travelport, the other two leaders in the GDS market.
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Why GDS Will Remain a Crucial Booking Channel for Hoteliers in 2017 and Beyond. - Monda... - 1 views

  • Even though online bookings continue to grow and will do so for the foreseeable future, hoteliers need to maintain a focus on the GDS channel, which will remain a critical source of revenue and bookings both in 2017 and for the next several years.
  • offline sales will continue to dominate the marketplace in 2017
  • an effective hotel distribution strategy must consider all distribution channels, including GDS, to find the strategy that's best for a particular hotel and market.
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  • But despite years of predictions that agent-booked travel would decrease, GDS bookings remain strong: In our sample of data from Sabre hotels, the number of room nights booked via GDS grew by 1.08 million from 2015 to 2016, an increase of 10.4 percent. These numbers underscore industry analysts’ expectations for growth in this channel.
  • Successful inventory and distribution management strategies also require the right technology platform 
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    This article explains the booking trend of hotel in 2017 and afterward. Even though online booking tools such as website, mobile apps have made tourists easier to book the hotel in the world, in hotel's perspective, GDS is still the main contributor to increasing bookings and enhancing the hotel revenue. According to the article, GDS booking increased by 11.6 percent between the year 2015 and 2016, and around 60 percent of bookings at hotel were made through offline sources including CRS, walk-in, call or GDS. Among these, the major tool was GDS. Furthermore, the change of economic and political environment has caused hotels to have the right tools to decrease the loss. Thus, hotels should be equipped with the technology platform to monitor and support inventory and distribution channels. Every hotel has different situation and different booking channel. For example, when I was working at reservation department, our main booking source was an online. In other words, each hotel should find out what their main booking channel is, and based on that, suitable strategy to improve revenue should be developed even though this article emphasizes the importance of GDS booking.
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