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Speedy Check-In Lets Hotel Guests Bypass Front Desk - 1 views

  • The hospitality industry is moving toward more automated check-in systems
  • “Customers are used to A.T.M.’s at the bank instead of tellers, checking in for airplane flights online, and they are now looking for that same efficiency when they arrive at a hotel,” Mr. Craig said. “No one wants to wait in line for the front desk anymore.”
  • an upset customer posting to Twitter, Facebook or TripAdvisor can easily share bad impressions with a wide group of people.
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  • automated check-in was also a plus for hoteliers who wanted to assign additional duties to the front desk staff. “When a guest checks in late at night and the same employee can make sure the check-in goes smoothly and also sell them something to eat,” he said, “the hotel has saved money on staffing, increased its revenue and increased customer satisfaction.”
  • The different check-in methods are meant to provide options for guests, not to supplant any,
  • “Leisure guests here for shopping, dining and culture may want the opportunity to talk with our front desk associates to get some quick recommendations, versus a person here on business who may prefer to check in though the Web or self-check-in kiosk,
  • welcoming, like coming to a friend’s house
  • remove the physical barriers between the guests and the staff
  • hides the technology but uses it to prepare for and personalize each check-in.
  • orientation takes place at the same time as check-in
  • “There’s a lot of preplanning, technology and communications going on behind the scenes, but humans are the most important part of hospitality, so we keep the technology parts hidden
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    This article is giving the reader a look into the new check in procedures being implemented by hotels across the world. This "speedy check-in" allows for guests to by pass the traditional front desk check in and instead opt for check in via kiosks located in the lobby or even checking in before arrival. The automatic check in trend began as a way to relieve guests from having to wait in long lines when arriving at their hotel to check in . The option for speaking with front desk associates is still there but would rather serve as more of concierge, with suggestions on restaurants and questions regarding any leisure activities within the city or hotel itself. Some hotels are also taking the approach of personal greeters who approach the guest upon arrival, making the check in process more like a welcoming into a friends home. Overall I love the idea of being able to bypass hotel lines, especially during holidays when lines tend to get quite long or when arriving to a hotel fairly late in the night. Being able to arrive and head straight to the room allows for smoother check-ins and more efficient use of front desk associates. The personal greeters also provide more of an at home feeling. Guests can feel like they are personally being cared for as opposed to just being another occupied room. 
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    As we move into a technology focused society hotel needs to follow the trend of what travelers want and how to streamline using technology. This article describes how hotels are implimating kiosk in their lobbies to offer their guest a quick and easy way to check-in without having to make the line at the front desk. The hotels goal is to leave the "hotel embassador" and/or front desk for guests that have special requests or questions about their stay. They reference a hotel in Boston that has taken the electronic checkin a step further. They email the guests prior to arriving at the hotel two codes. The first code is to be used at the front door to enter the hotel, and the second code to enter into their hotel room keypad. They interviewed President and General Manager of NCR Corporation's travel business about these types of services. He stated that they offer travelers the same speed and quick services as ATM machines at banks or kiosks at the airport for quick checkin. He went on to say that they expect that type of service when traveling. Mr. Craig even touched on how a travelers feedback is even more important due to social media. One bad review can affect the hotel instantly after they tweet, post, etc. In the article they also interviewed Glenn Haussman, editor of the online trade magazine Hotel Interactive. He stated that with the use of the kiosk and express check-in the front desk staff can offer a more personal experience by doing other tasks. For example they mentioned a late check guest might want a snack or something to relax after a tough flight. By the staff not needing to check them in can go get the guest a coffee, or something to eat; this making the experience feeling more personal. The article states the Hyatt chain has implemented their kiosk in almost all their properties in major cities. They still offer a more traditional check-in as well. They went on to say some chains are using greeters with ipads to check guests in as they ente
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The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far – Skift - 2 views

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    This article talks about how hoteliers should be balancing the human touch with technology. Some businesses in the hospitality industry are leaning towards technology, forgetting the human touch is what hospitality is all about. Cutting costs does not outweigh guest experience. Hotels still keep the front desk as a nice touch, yet when we go to the movies we tend to go to the shortest line possible, which is usually the self-service machine. I think this is a trend at the movies because we don't consider it to be hospitality, all we are asking for is a movie ticket and can barely hear the person behind the speaker anyways. Front desk at a hotel is completely different. This is a huge first impression of the hotel itself. Guests are deciding to use mobile apps to check in early or use keyless entry, which means one of the things for front desk: a promotion or getting fired. Hotels are deciding to become more tech friendly to please guests and of course, to cut labor costs. The article mentioned: "The travel industry also needs to rethink its chase of digital tools and services as a proxy to the human experience, and build real social experiences as part of the social spaces it incorporates." This statement was very important to me going back to what I said about human interaction being the face of hospitality. Hotels in China began using mobile check in devices, which seems to be a way to meet in the middle with human experience and technology. These clerks are no longer standing behind a desk. In a way, this seems a bit more personal. Hotel front desks have not changed much within two decades. Of course, certain hotels within Hyatt or Marriott are exceptions. The point here is simply to make checkin and checkout flexible. A hotel can earn customer loyalty this way. It's nice for a guest to feel remembered if they have stayed at the hotel before. Creating loyalty can be very difficult when guests are booking through third parties.When it comes to check
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Mobile Key by OpenWays Named 'Top Innovation' by Lodging Magazine - 7 views

  • Mobile Key by OpenWays was hailed for its ability to "allow hotel guests to use their mobile phone if they want to bypass the front desk check-in procedure and get straight into their rooms.
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    This article basically talks about a front-desk bypass solution that allows guests to head straight to their room without standing in lines to obtain a plastic room key as long as a guest has a mobile phone.  To sum up the article, mobile key by Open ways is compatible with any cell phone, as all of the 6+ billion mobile devices in the world. It simplifies hotel Master Key management by harnessing mobile technologies to make all locks 'on line' without the costly infrastructure. It also enhances a hotel's sustainability program because the Mobile key is made only of data and not plastic. Moreover, hotels can eliminate costs originally spent on toxic plastic key cards. It is a creative way to move the technology of mobile keys forward, giving hotels an added dimension to guest satisfaction and a new means of attracting the ever-important business traveler. In my opinion, this solution could be beneficial to hotels' revenue since the system is compatible with not only smartphones but also all kinds of cell phone. It works with all major lock technologies and relies on a combination of text messages and its Crypto Acoustic Credential (CAC) technology. The only modification required to a lock for it to work is the addition of a decoding listening device. I think this is a great convenience for both the hotel management and consumers. Furthermore, there might be a good marketing opportunity here modifying the system to pop up a special offer on a phone once the rock has been deactivated. For example, a free dink at the hotel bar, or a half price meal at the hotel restaurant.
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    Cool article Sungoo. I love the concept. I feel like this solution is a win for everyone involved. As a guest in a hotel, I like it because it's one less thing I have to carry around and worry about. As a front desk worker, I'm happy because I have less customers to deal with and the lines at the desk are shorter so (theoretically) the guests I do have to interact with will likely be in a better mood. As hotel management I like it because in addition to the cost savings you mentioned, it helps with security. Anyone can have a room card but I know exactly who is in the hotel due to their phones.
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    Mobile Key by OpenWays allows hotel guests to bypass the front desk and go straight to their room upon arrival by simply using their cell phone as a room key. Many people do not want to wait in line at the front desk merely to get a plastic key card for their room. As long as the guest has a cell phone and the hotel is equipped with OpenWays they can get secure access to their rooms. Mobile Key by OpenWays is also very beneficial to the hotel as well. Since Mobile Key is only made of data, it cuts the hotel's costs of making room keys out of toxic plastic for guests as well as master keys for employees. The hotel is now "greener," saving money, and improving customer service. With technology growing and customers relying more and more on mobile technology while travelling, Mobile Key creates an easier and more enjoyable way to travel.
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    In my personal opinion, I love this renovation on mobile key. I don't like to wait a long time for check-in. With the Mobile Key, guests don't have to carry their room key anywhere anytime and if they leave it in the room, they have to wait a long time in the line to the front desk to ask for another one. My favorite part of the Mobile key is that this technology is green. Even though current room keys that used by most hotels made of plastic are reused and recycling, the plastic itself is a material that would pollute the environment. But I still have a question about it that how about guests lose their cell phone during their stay. Does the hotel have a plan B for helping guests to open doors without the plastic key?
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11 Ways Mobile Technology Could Change Hotel Experience - 7 views

  • It is opening a variety of delivery mechanisms for personal guest services that are affordable, efficient and easy to use.
  • Hotel Room Keys - Technologies already exist that allow guests to safely use their mobile device as a room key by sending an encrypted signal to the guest's cell phone that is unique to each user.
  • Room Service – With the use of apps, you won't be tethered to your room in order to get room service
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  • Thermostats, Light Switches and more – All-in-one systems already exist, allowing guests to have central control of media, lighting, temperatures and more
  • Loss of revenue from one mobile device inspired change might lead to new and creative ways to reach the hotel's bottom line because of another change
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    Great article summarizing various elements a mobile device can be used for in a hotel. Mobile devices are becoming a priority in younger generations & are often used not just for phone calls, but also text messaging, web searching & games. It's no surprise they are now being used to check in at hotels, pay bills & order room service. Cell phones provide guests a unique customer service that is inexpensive, quick & simple to use. Using mobile devices as room keys is an example that will save the hotel money in not having to purchase thousands of room keys & having to deal with replacement cards for guests. There are several benefits to utilizing mobile devices in the hospitality industry, but there are also drawbacks. Guests may choose to play games on their phone or watch movies on their phone's screens instead of paying to watch a movie on the hotel's television or attending activities offered by staff. This reduces the face-to-face customer service that many hotels are recognized for. It may take away from the hotel's superior guest service if a request does not go through the mobile device or it malfunctions when a guest is trying to enter their room. Whether or not hotel managers like it, mobile devices are becoming popular among guests & should be implemented.
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    Great article, and it will be interesting to see how over time, the industry evolves to adapt mobile technology on property. While it creates opportunities for hotels and guests respectively it will also create opportunities for hackers and those who have malicious intent with the sensitive types of data. As soon as hotels figure out ways to make this work, hackers will figure out ways to crack the system. I think the industry would have to work with cell phone network providers as well as hardware providers to ensure that these devices and transactions can remain secure.
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    This article discusses how technology is changing the experience you have while staying at a hotel, by making it much easier for the guest. The article specifically address 11 areas in which technology is changing the whole experience. First is a mobile wallet, which will make paying the bill a breeze, by wirelessly sending credit card information directly to the hotels computer. Next, how about using your smart phone as a room key, as well as using it as the in room phone, connecting you to the front desk anytime any place. Or using it to order room service, and having it delivered to you anywhere on the property by using your phones location services. Next the article discusses virtual concierge desk, which can be scattered around the property, making it easy to make dinner reservations without having to wait in line. And the last main points that are discussed are controlling the temperature, lighting, and in room entertainment from an app on your smart phone, letting you turn off and on lights from bed, and changing the temperature before you even get back to the room. And one day when you forget your smart phones power cord and think your taking a step back in time, because you cant use any of the new technology, no worries their will be one in the room.
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    Mobile technology is constantly changing the way we do everything. Smart mobile devices dictate how we live our lives and how we travel. Here is a sampling of eleven items that may be drastically different in some hotels of the near future: 1. Currency 2. Hotel Room Keys 3. In-Room Phone 4. Concierge Desk 5. Room Service 6. Front Desk Attendant 7. Printed Hotel Promotional Material 8. Alarm Clocks 9. In-Room Entertainment 10. Thermostats, Light Switches and more 11. Power Cords
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10 trends in hotel technology - 1 views

  • Hotel guests travel with an increasing number of personal devices and their own information and entertainment content. A SmartBrief poll showed that 45% of hotel guests travel with two devices and 40% with three or more.
  • “We noticed travelers were packing books less and less. They’re cumbersome and take up valuable luggage space, but it’s really hard to replace the joy of reading a great book on the road,” Nelson said. “It’s also important for families that forgot to pack their tablets because games (and other contents) are big hits with bored kids.”
  • The Hyatt Union Square New York offers three check-in options for guests: an iPad check-in with a staff member called Gallery Host, a self-serve check-in kiosk and a traditional front desk. About 40% of guests at the hotel select the iPad option.
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  • According to a poll taken by the SmartBrief online service, 85% of travelers believe Wi-Fi in hotels should be free.
  • When the planners are in the hotel, they can request more coffee, more flipcharts, a change in temperature in the room, or whatever they need. We’re facilitating the conversation in the way planners and customers really want to talk to us.”
  • Another example from the participants was the MGM Grand Hotel & Casino in Las Vegas. Behind the hotel’s front desk is a huge video wall, and one of the applications is a live tool that allows guests in line, or anyone in the lobby, to send Twitter messages about the hotel or other topics. Also, the hotel’s food-and-beverage outlets use to the board to promote specials or events.
  • Marriott offers free Wi-Fi in its select-service and extended-stay hotels and in lobbies of its full-service properties. In addition, gold and platinum level members of the chain’s loyalty program receive it for free, Roe said.
  • Courtyard’s GoBoard lobby information center has become a way to eliminate the frustration of guests standing in line to ask a simple question, such as directions or a restaurant recommendation.
  • Marriott last week launched its Travel Brilliantly marketing campaign, which Roe said will help the company “define the future of technology.”
  • The white paper noted a variety of ways hoteliers increase their luxury offerings through technology—everything from high-definition TVs embedded in bathroom mirrors to curated set lists of music downloads as offered by Hard Rock Hotels.
  • Marriott’s new Workspace on Demand service allows non-hotel guests, such as small businesses and entrepreneurs, to book meeting space at Marriott properties on half-day or full-day basis. Larger groups can book meeting space that includes audio-visual equipment and Wi-Fi.
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    This posts summarized 10 trends in the hospitality technology. Most of them are benefiting the guests directly, such as the wifi access and the self check-in services. However, as more and more hotel in the industry adopting these technology, the competition has been brought on, and every company is working harder to invest more technology in hotel management, development as well as operation. These 10 trends are the most basic ones which have changed the industry greatly, but there are mot to expect in the near future. 
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Augmented Reality And Virtual Reality For The Hospitality Industry - 0 views

  • The hospitality industry needs to stay ahead of changing guest expectations and captivate new audiences
    • kfern174
       
      Consumers are increasingly using AR/AI tech in their everyday lives as their phone's capabilities increase, smart home products increase, and more businesses begin to offer or increase this tech. It is important for the hospitality industry to keep up with guests to remain competitive.
  • As cloud technology and computing emerge, various algorithms and methodology has enabled big data and information collected from various avenues of booking transactions to be converted to an easily understood information for better decision making.
    • kfern174
       
      Not only is technology and digital trends important for customer experience but it is an asset in big data and collecting information for businesses to make better decisions.
    • kfern174
       
      Hospitality's evolving technological and digital environments allow for a plethora of opportunities: AI, AR, robotics especially. This enables meeting increased and everchanging guest preferences and allow businesses to collect more data in a more meaningful way as technology advances. There is great need to introduce new technological platforms to have an edge and allow for better decision making and productivity.
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Global distribution system (GDS): Complete guide for hotels - SiteMinder - 1 views

  • More than 600,000 travel agents plug into the GDS every day on behalf of companies to book flights, hotels, car rentals and destination activities.
  • Despite the growth of third party online travel agencies (OTAs) like Booking.com and Expedia, the GDS remains the number one way to promote your hotel to the corporate travel market globally.
  • A GDS is a worldwide conduit between travel bookers and suppliers, such as hotels and other accommodation providers.
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  • The history of global distribution systems dates back to the 1960s when a more sophisticated method was needed to keep track of flight schedules, availability, and prices
    • anonymous
       
      This is how GDS started back in the day in order to keep track of things however nowadays it is used for so much more.
  • Hoteliers are always looking at ways to increase their reach to attract more customers, increase revenue, and make a profit
    • anonymous
       
      Hence why GDS is so beneficial for hotel companies and other industries.
  • As soon as a reservation is made on the GDS or an online booking website, the channel manager instantly reduces inventory across all channels, including the hotel’s own website, and automatically delivers the reservation details back into the PMS or central reservation system (CRS).
    • anonymous
       
      Reservations are now made quick and easy with this system. It gives customers a pleasant experience.
  • There are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
    • anonymous
       
      Here we can see some examples of GDSs.
  • The Apollo reservation system was used by United Airlines until 2012, when it switched to SHARES, a system used by its former Continental Airlines subsidiary.
  • Sabre is seen as a pioneer for online travel agencies, corporate booking tools, revenue management, and web and mobile itinerary tools, to name a few.
  • Galileo traces its roots back to 1971 when United Airlines created its first computerised central reservation system
  • created by other airline groups in an attempt to gain market share in the computer reservation system market.
  • Worldspan is a Travelport platform, and is the technology leader in web-based travel eCommerce, offering solutions for all facets of travel business online. As a leading GDS, Worldspan provides travel distribution, technologies and services for thousands of travel companies worldwide, including travel agencies, corporations, travel suppliers and travel websites.
  • Amadeus has the biggest global footprint of any of the GDSs, with a potential reach to millions of guests.
  • Abacus was founded in 1988 and became a leading provider of travel solutions and services in the Asia Pacific region.
  • Pegasus Solutions pioneered the hospitality reservations industry.
  • The best systems will connect your hotel directly to the world’s most prominent GDSs
  • Using a software provider to tap into the GDS saves a lot of money and time.
  • Essentially, the GDS can increase hotel bookings and revenue by placing hotels on more ‘supermarket shelves’ globally.
    • anonymous
       
      It gives hotels the ability to expand and increase the number of customers they get by exposing them more internationally.
  • there are still more bookings being generated through the GDS than through hotel websites.
  • The GDS is indeed a unique and direct marketing tool for your hotel.
  • booked quickly and efficiently.
  • The GDS can help hotel managers uncover new market segments to promote their products to
  • More travel agents are relying on the GDS to find the best places for their clients to stay.
  • the GDS improves search positioning and displays your brand messaging during the search and booking process
  • Hotels generate more revenue through a GDS because it places the hotel’s information, availability and rates in prominent locations where it is easy for travel agents to find.
  • you can market all of your rooms to all of your distribution channels at one time.
  • Your GDS should help you maximise your bookings and increase your revenue
  • the capability for the GDS to integrate completely with your existing PMS, online booking engine and channel manager.
  • help you make the best decisions regarding your marketing strategy and distribution plan.
  • discover and tap into the most powerful and motivated market segments.
  • trial the GDS for a short time and measure results before continuing your subscription.
  • Because cruise travellers rely heavily on travel agents for their trip arrangements, it’s highly likely any hotel bookings will also be made through this channel.
  • A GDS is a worldwide conduit between travel bookers and suppliers, such as hotels and other accommodation providers
  • Cruises tend to rely on more conventional channels like travel agents to reach and convert guests.
  • With the cruise industry currently in a state of growth, it represents a chance for hotels to get a slice of the revenue.
  • It appears travel agents are driving most of this success, with 70% of cruise bookings made via this channel.
  • Cruises do all the hard work to book their guests but often they will arrive a day or two early or depart a day or two after their cruise, booking at hotels for the extra time.
  • Most prominent is your hotel description
  • you eliminate the frustration of signing up with each individual platform, and you can connect to all of the top providers without paying the individual fees.
  • The GDS is often used to tap into the corporate travel market because it has the ability to present hotels, flights, and car rentals in one simple interface which is convenient.
  • Live rates and availability are sent from a hotel’s property management system (PMS) directly to the GDS and online booking websites via a channel manager.
  • What are the major GDS systems?
  • here are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
  • There are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
  • Amadeus GDS
  • Sabre GDS
  • Galileo GDS
  • Worldspan GDS
  • Apollo GDS
  • Abacus GDS
  • Pegasus GDS
  • – like the ones mentioned above – so you don’t have to worry about signing up to each one
  • individually.
  • In one fell swoop you can access all the retail and traditional travel agents you want:
  • There are a few specifications which will greatly aid successful GDS connectivity: Being centrally located Being located close to an airport Room capacity of more than 20 rooms Lodgings that are set up for corporate markets and not affected by seasons
  • Here’s a checklist to ensure you’re using the GDS to its full potential:
  • 1. Pooled inventory
  • 2. Commission-free structure
  • 3. Integration capabilities
  • 4. Comprehensive reporting
  • 5. Ability to target specific markets
  • 6. No lengthy contracts
  • 7. Simple and affordable connection
  • Essentially, the GDS can increase hotel bookings and revenue by placing hotels on more ‘supermarket shelves’ globally. This approach is particularly effective at capturing international corporate travellers. You can gain lucrative international corporate business, particularly if you’re near a major airport gateway or close to government or commercial enterprises.
    • yoevelyn
       
      This article goes into how to optimize the use of GDS for a hotel operation and the author touched on a point we have discussed in the class before: how to market your local hotel to an international audience. The author suggests that adding your property to a GDS can be a cost-effective way to bring those international business travelers, specially if your hotel is near an airport.
  • The number of bookings generated through a GDS generally outpaces that of direct bookings
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    This article goes in depth into GDS. It explains the concept of the GDS is and how eaxctly it works. It also gives examples of some major GDSs. It talks about the benefits of using GDS in hotels.
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    The global distribution system in the hospitality industry is beyond vital in the act of keeping the ball rolling. GDS provides live products and offers to travelers across the globe. Whats really amazing about GDS is that live availability and rates are transferred through a channel manager directly to online booking sites. This allows guests to acquire the best rates the soonest as opposed to waiting to call a hotel or resort to see what they have and at what price.
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    This article shows us everything we need to know about Hotel GDS. It includes GDS in the hotel industry, GDS work way in travel, seven major GDS systems, the way to access leading GDSs with GDS software, GDS conditions of use, benefits of connecting hotel to the GDS, and how to use the GDS to capture cruise travel bookings at hotel.
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How social media marketing is helping in hospitality recovery, Hospitality News, ET Hos... - 0 views

  • Instagram started as a photo posting site and would have never imagined the impact it would have on driving travel inspiration and building a relationship between the guest and hotels.
  • BCV, one of the leaders in helping hotels leverage social media, started on this journey ten years ago to help hotels realize the value of social media and the role it can play in driving engagement and, eventually, revenue.
  • Before we entered 2020, in Asia, 55% of millennials were basing their booking decisions on social media
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  • In 2019, 63% of social media marketers confirmed that social listening would be crucial in 2020 to continue to engage the traveler
  • over 40% of social media users are now asking questions on Property and Destination Opening instead of asking for cancellations, showing a highly engaged potential guest.
  • organizations that respond well to a crisis and continue communications see a 20% increase in brand value as opposed to those companies that respond poorly see a 30% decrease
  • she owes the success of the campaign on turning the focus from the brand to the guest and their needs during the quarantine.
  • Building trust is critical for a brand, however sustained engagement to drive bookings and revenue from social media is the key success metric for most marketing leaders.
  • mitigating negative reviews is critical for driving demand in the future.
  • encouraging guests to share photos and awarding a two-week stay voucher and promoting the health standards and safety measures taken by the brand.
  • BCV’s RoI focussed strategy that micro-targeted source markets and personas created tailored content for Cinnamon hotels to deliver more than 200 room nights worth of revenue and an RoI that exceeded 200.
  • Brands need to understand who their target audience is, what they care about, and how they manage their time to capture their attention.
  • Instagram now has a shopping feature, which allows users to check out new products from brands in a few swipes. This shows that visual content is more crucial than ever—you can literally put a price tag on your photos on Instagram now.
  • Every Digital Platform has its own metrics and today, Digital Marketers can track close to 50 metrics to show success such as followers, traffic, share of voice and many more however as hospitality marketers emerge from this pandemic
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    An excellent article that discusses how companies have changed their social media approach during Covid. Instead of selling the destination or the experience itself, hotels are trying to sell the concept of safety and security. Also, the article goes into detail about flexible date plans and more, all being advertised through their social media accounts. Overall, social media is still as important as ever, but the way companies approach it has changed drastically.
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Hotels need to pay better attention to social media to drive revenue | Hotel Management - 0 views

  • Brands need to measure whether or not they’re accessing their target audience on social media, and whether those interactions are helping move the customer through to booking,”
  • Hotels need to pay attention to the conversations around their brands online, and they need to get involved,”
  • Social media users are using social media to figure out where they’re visiting next, what they’re going to do when they get there, and where they are going to stay,”
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  • The companies that are best at tracking social media return are measuring all of their marketing efforts including organic and paid social so they can see how social media is driving traffic and influencing purchasing decisions.”
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    It is crucial that hotels manage their social media presence and reputation if they plan to attract newer customers. The newer generations go to social media sites now to see what people are saying about hotels. A single bad review without a rebuttal can really make people think twice before booking. If its a negative review the hotel has to respond to show good faith to any future bookers that they are willing to respond. Same goes for positive reviews, some guests appreciate the acknowledgment. As its stated in the article its important hotel are aware of the conversation about their property. Another key to social media will be analyzing the data to make sure you are aiding guests through the booking process.
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The Importance of Offsite Backups - IT Directorship - 0 views

  • Just as saving a file periodically is good practice, keeping an offsite backup will help to mitigate the business risks associated with corrupt or lost data. Offsite backups combined with a disaster recovery plan allow businesses to get back up and running faster
  • The key to protecting your business and its stakeholders, is the proactive prevention of data loss – never keep all your data in one basket.
  • A cold site is usually an empty space with basic facilities which may or may not have equipment available.
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  • A hot site is the most expensive option but requires the least amount of time to get back to capacity following a disaster.
  • Its important to stay up to date on policy changes to ensure you are protecting both the business and business stakeholders.
  • Monitoring, reporting and testing your business's backup solution are all best practices to mitigate the risk of data loss for your business.
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    This ariticle briefly summarizes the important of offsite backups for business. A couple offsite backup solutions are provided as cloud backups, remote disaster recovery sites, tape backups. The concerns of policy changes and improving backup practices are mentioned as well.
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The Right to Privacy in Tourism | Tourism Watch - Information Service Tourism and Devel... - 0 views

  • We have a right to be left alone. The state must not know everything about us. It must not penetrate our private affairs. The right to privacy is a human right. It can be interpreted differently in different countries.
  • no-fly-registers of people who are denied to board an aircraft. The data of air passengers are accumulated and retained, including even their food preferences. When entering a country, fingerprints may be taken or the iris may be scanned. There are data bases for visa information. We have security cameras at airports, railway stations and public places.
  • We are talking about the effects of globalisation here. Travelling has become very cheap. This has changed tourism, and it has changed the situation of the locals. The global village has become a reality not only online, but also offline. Surely this affects the right to privacy. Let’s keep talking about the Berlin staircase: Some tourist might find it so attractive that he takes a video of it, maybe even capturing someone who actually lives in the house and does not like to see strangers there. Afterwards the video goes viral. Offline becomes online. And the side effect: The video might have contributed to data profiles that make it easy to draw conclusions about the people concerned.
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  • First of all, each one of us has to respect the laws of the country where we stay. This includes the laws concerning privacy. In Germany, for example, there is the right to control what happens to your image as an aspect of criminal law.
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    This is an interesting article that is written by a Data Privacy Lawyer. He outlines the complexity of data privacy in travel given that there are so many different interpretations of what it means in different countries. He also highlights that when privacy might be violated by another individual, there is almost no recourse.
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Why cybersecurity matters | Hotel Management - 0 views

  • Cybersecurity is not just a buzzword. In today’s technology-abundant world, it has become a critical undertaking for companies across all industries—including hospitality.
  • Trustwave’s "2018 Global Security Report" lists hospitality as one of the top three industries most vulnerable to payment card breaches. Other estimates project that hotels are the unwelcome recipients of around 20 percent of all cyberattacks.
  • Additional anecdotal evidence supports these numbers. One need not look further than Marriott International’s Starwood Hotels & Resorts Worldwide group, which recently disclosed the theft of more than 25 million passport numbers and 380 million unique guests’ personal information.
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  • After all, the industry has been and continues to be focused on cultivating a user-friendly atmosphere. Unfortunately, for hackers this combination is nothing short of a gold mine.
  • Since a businesses' hard-earned reputation relies heavily on instilling confidence in its customer base, a breach of trust is sure to compromise that relationship. If an attack affects millions and is publicized to millions more, the impact on brand equity can be difficult to recover. 
  • Marriott, for instance, was criticized not only for the breach, but also for responding inadequately and unprofessionally.
  • In short, as more and more consumers become aware of the importance of reliable cybersecurity, a hotel that neglects this pain point is compromising the strength of its product among its competitive set. 
  • Considering that the annual frequency and severity of cyberattacks are only rising, the time is now to establish organizationwide security operations, recovery plans and budget allocations.
  • a cohesive top-to-bottom strategy is required and often is best delegated to a trusted strategic advisor with depth of experience in cybersecurity breach prevention and resolution.
  • Next, the goal becomes full-scale protection. From the technical side, this includes setting up firewalls and securing weak points (such as point-of-sale terminals).
  • There needs to be an efficient method for detecting the attack and mitigating any damages. Lastly, to avoid the pitfalls noted above, a predetermined plan to address this worst-case scenario is vital. From reviewing insurance policies to preparing for impending litigation, recovery is a process best started with a go-to advisor before it is needed. 
  • The only way to avoid being another statistic in future Internet crime reports is by staying as ahead of the looming threats as possible.
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    This article talks about how cyber security is very important to the safety of the personal information.
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    Author, Lena Combs, discusses why hospitality has become vulnerable to cyber attack. Ranging from the failure to secure POS systems and credit card data. To hotels' inability to detect and effectively respond to potential cyber threats. Combs outlines the steps involved in implementing a cohesive top- to bottom strategy that will effectively address these dilemmas. More importantly, why doing so protects a hotel's bottom line and brand positioning.
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    The following article highlights the importance of cybersecurity in general and why it is especially important in the hotel industry. This highlights many facets, one being the fact that the hotel industry is one of the most vulnerable to cyber-attacks, therefore, needing to have top-notch cybersecurity.
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Hotel Event Planner Roles & Responsibilities | Social Tables - 0 views

  • From the cleaning staff to the catering crew, you’re in charge of all the team members who make the event run smoothly.
  • So you’re going to need some great communication and people skills to shepherd such a large team, especially in the hustle-bustle of high-stakes situations.
  • No events, no job! That’s why planners in this role are also usually in charge of sales and marketing for the property’s event space.
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  • Hotel event planners work with their clients to dream up and execute outstanding events that stay in budget and meet expectations.
  • That means you need detailed planning skills, a knack for delegating well, and above all, the ability to multi-task.
  • ou’re going to run plenty of other events that are at night or on weekends. Not to mention no one’s going to be covering for you.
  • From speakers that arrive late, to unexpected food allergies, or guests that didn’t RSVP – there’s always a little something to keep event managers on their toes
  • An event manager is responsible for all of the hotel’s events spaces including dining rooms, conference rooms, large ballrooms, and sometimes even concert venues.
    • Angelica Saez
       
      Being an event planner at a hotel you are responsible for all the hotel events and the event spaces in the hotel. It is important as an event manager to understand all your responsibilities.
  • After all the intensive and detailed planning is done, it’s game time. Event execution is about planning for every situation and implementing the in-the-moment fixes that keep your shindig running full-steam ahead. We’re not going to lie to you: Flawless events are time-consuming and can be high-stress.
  • That means you need to understand the particular features and possibilities that are unique each room. You’ll also have to lay things out and keep them running smoothly.
  • From answering incoming inquiries to networking at local professional events, pros at this position use their marketing and sales savvy to get their venue booked. But be prepared: Hotel’s don’t always have a large budget for print or online advertising. You have to be ready to go out there and shake some hands.
  • Event pros will tell you that the most trying part of the job is managing the unexpected issues that inevitably arise during events.
  • Working as a hotel event planner will introduce you to a wide array of events that’ll stimulate your creativity and test your skills. If that piques your interest, then it might just be the gig for you.
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Green Technology: Green Technology for Hotels - 1 views

  • In the light of the recent Copenhagen Climate Change Conference, savvy hoteliers are accordingly adopting the latest green gadgets and waste reduction techniques to stay ahead of the game. 
  • Hotel architecture has also undergone something of a transformation and many new green hotel developments are being designed to fit in with the local landscape. Energy reducing technology applied at the build stage can often make significant energy savings by the use of green roofing and building materials and energy reducing technology.
  • bio fuel heating
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  • recycled water
  • ozone
  • in the form of card key switches for electricity and air conditioning, linen cards for re-using towels and sheets and motion sensors for electricity in public areas
  • over recent years are installing energy efficient fixtures and fittings for bathroom taps, shower heads and sanitary ware.
  • Of course green measures don’t have to cost the earth.
  • Further cost effective measures can be applied when it comes to guest activities
  • So even if you’re operating on a much smaller scale than the big chains, it’s worth adopting a green technology policy to suit your budget.
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    In this article it discussed the main green technologies used for hotel chains and independent hotel owners. In a bid to reduce carbon emissions ahead of possible future legislation, many hotels are adopting strategies to comply with stringent energy guidelines. Large hotel chais are making sure they go extra miles to ensure their green credentials are noticed. Green consultants and architects are employed and eco-friendly strategy for sustainable technologies are rolled out at the entire hotel groups.  Hotel architecture transform to more new green hotel developments which more fit in  with the local landscape as well as energy reducing technology apply for the roofing and building materials. Bio fuel heating replace for diesel and recycled water being used to irrigate hotel grounds. Some hotels are using ozone instead of chlorine in the pools. Other green energy management systems has become increasingly common. Green gadgets are proving a cost effective choice and can also reduce the impact of heavy guest usage on resources.Many Chins are minimizing waste by avoiding over-paced products and asking to deliver minimal wrapping.  Further cost effective measures can be applied to guest activities. They promote local restaurants and attractions within walking distance or only a short care journey away. Bicycles are offered for guests or endorse local tour firms which save on multiple car journeys.  Eco-friendly measures and green technology as part of hotel's general philosophy are well accepted. It also helps to ensure future goodwill and increase occupancy rates. It worth adopting a green technology policy to suit a hotel budget.
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    Through the article, I found that more and more companies and customers concern about green technology and it has became a heated issue for hotel chains and independent hotel owners. Then why do we need green technology in hotel industry? The answers varies: the general one could be that we need a green world and we should reduce the burden of our environment; for customers, I think we should try to protect the place that provides us beautiful view and nice mood and to make it more comfortable to live in; for hoteliers, building and operating hotels means more saving on energy, more profit,and higher reputation. Even through we have different points of view, we can work on the same theme. Then the problem came in: how to build and operate a green hotel. The author of this article gave me some ideas and I am sure green technology can be everywhere. For instance, large hotel chains can employ green consultants and architect and even launch test sites where they can assess the effectiveness of their green strategy. Professional architects can customize their design to fit the local landscape. From the beginning we can have the green roofing and building materials which can benefit us a lot later. The facilities and operation system can be energy saving by focusing on every detail such as the recycled water and bio fuel heating.  Besides in room technology can be green too. Hoteliers can also try to plan some actives that are environmental friendly for their guests.  Green technology can be applied to every step of building and operating hotels.It is meaningful for hoteliers to focus on the green theme. 
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Why Hotels Go Green? - 1 views

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    Going green is one of the hottest trends in the hospitality industry, but why? General speaking, there are two reasons: Benefit hospitality industry. Through increased efficiency, hospitality facilities can reduce costs, achieve environmental results, gain recognition, win new business, and be more attractive to employees. Protect the environment. Help to conserve natural resources by preventing pollution in regions with a large concentration of hospitality facilities and high resource use. To be specific, there are below several benefits: 1. Cost savings. Going green can maximize energy efficiency and reduce waste. A hotel can reduce its energy consumption by 20-40%. Substantial cost savings can makes hotel more profitable. 2. Competitive advantage. Over time, green practices will be more treasured in the hospitality industry, particularly as the continually rise of non-renewable energy cost. Green programs can also provide a competitive advantage by being recognized for green efforts. 3. Employee retention Environmental programs have proved to be an effective ways of generating enthusiasm and motivating staff to work as a team to achieve a common purpose. The high level of staff enthusiasm and motivation reduces employee turnover rate, in this way, business could save money in training of new staff. 4. Customer loyalty Business which has green practices makes customers feel responsible and reliable. Customer loyalty will increase once they have experienced hotels which have show their environmental commitment. 5. Regulatory compliance Being aware of green and take green practice will avoid potentially higher future costs which may be associated with compliance. 6. Risk management Going green helps companies reduce their environmental risk and potential liabilities. It also can secure investment and reduce their financial and reputational market exposure
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    7.Cause it's the right thing to do! Business should pay more attention on protecting environment as business growth. Going green is a reflection of business take social responsibility. Larger businesses have been criticized as being the main culprit in releasing excess greenhouse emissions, climate change, environmental devastation, and unfair treatment of employees. The planet is unique, so lager businesses need to increase focus on protect environment.
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    Going green is definetely a smart move for the above reasons, but it is also a good idea because it is trendy. People want to stay in forward thinking hotels and feel like they are on the edge of technology. Green hotels will get more attention and ultimately more business simply because it is popular. Investors want to put their money towards the wave of the future. As an Oregonian (tree loving hippies, wink) I embrace the attention being given to a greener way of doing business. It is really the best move for all of us, business and society as a whole.
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Hotel GMs Share What They Are Doing to Welcome Guests Back Safely and Comfortably | By... - 0 views

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    This articles is reviewing what hotels are doing so that the guest feel comfortable to come and stay with them. It is not an easy task to do since fear is so high right now.
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Bartech NeoTray Provides Safe and Convenient Point-of-Sale for Generating Post-COVID Gu... - 1 views

  • Las Vegas - Bartech, the leader in automatic minibar solutions for the global hospitality industry, is fulfilling a growing need in the post-COVID 19 hotel environment through its proprietary NeoTray solution, which allows non-refrigerated items to be securely offered to hotel guests through an automated point-of-sale within the safety of the guestroom. As hotels worldwide seek out ways to continue to provide for guests' needs in the new socially distanced travel experience, Bartech's NeoTray provides a solution for presenting non-traditional items for purchase, such as PPE (Personal Protection Equipment) like masks and hand sanitizer to help ensure guest health and safety.
  • Bartech's NeoTray is an ideal solution to this new guestroom-centric travel experience, allowing the property to generate much-needed in-room revenue, while offering a convenient and valuable guest service. With a clear, protective sealed lid, the NeoTray allows products to be attractively and conveniently displayed to encourage purchase, optimizing the potential for in-room revenue. The unit can also be sanitized and visibly sealed with a sticker to provide added guest assurance and confidence in the property's commitment to their wellbeing.
  • The NeoTray utilizes Bartech's industry-leading automatic minibar technology, enabling wireless communication via Wi-Fi or the built in ZigBee antenna. This wireless operation allows usage data to be sent directly from the unit to the hotel's Property Management System (PMS), providing a digital record of any openings of the sealed unit. In this way, only the units that have been opened need to be serviced and cleaned between guest stays, minimizing staff visits to the guestroom. This promotes less physical contact between guests and staff, while minimizing labor costs and further ensuring guest safety. All charges are posted in real time to the guest folio within the PMS, ensuring accurate charges at checkout.
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    Bartech and it's propriety NeoTray creating a way to have a minibar in a hotel room that allows guests to feel safe and increase revenue for the hotels.
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Communication Agility is Key to MOHG's Ability to Continue to Deliver Superior Service ... - 0 views

  • araschiv: How is Mandarin Oriental using technology to assist you operationally during these unprecedented times? Luthje: From the onset of the pandemic, we as hotel operators had to ask ourselves two important questions: 'How do we keep guests and colleagues safe?' and 'How do we stop the spread of COVID-19? One avenue and tool that helps us achieve these goals is simply 'Digital Communications.' While many of our hotels remained open, some closed and teams were furloughed. We knew we needed to stay engaged with our furloughed colleagues to keep them updated on the company and re-opening plans, etc. Fortunately for everyone at Mandarin Oriental, we have been using the Beekeeper employee communication platform for more than five years. Through the app, colleagues can access an RSS feed from the Center for Disease Control (CDC) to keep apprised of new guidelines and they can receive alerts from us showing the many layers of protection we are putting in place with our "We Care Program" to keep them and our guests safe.
  • Luthje: Because of our digital communication strategy, we don't have employees who want to cut corners on the new procedures; instead, they are more engaged and prouder to do their part in keeping everyone safe. Many offer ideas on how to improve processes. We attribute this success to Beekeeper; the platform really makes a difference in empowering our colleagues to deliver a delightful and genuine guest experience. We can explain in the app how colleagues can find the tools they need, and in return, they tell us what we can do to make processes better. Being agile is key.
  • Paraschiv: How is technology helping employees to do their jobs right the first time? Luthje: Beekeeper offers failsafe communication in how tasks need to be performed. If a colleague forgets how to do something, they can open the Beekeeper app and see what needs done. To go a step further, Beekeeper integrates to other technologies like LUA (formerly Whispr). LUA provides digital checklists in the user's own language to personalize the room cleaning experience. Housekeepers see step-by-step instructions on how to perform each task on the list. It also forces accountability by requiring housekeepers to confirm when tasks are complete. This tool is also a big help in public area cleaning. Management can use it to provide checklists for cleaning public restrooms. A rule can be set that every 20 minutes an attendant must refresh the space. If 25 minutes have passed and the bathroom attendant has not confirmed cleaning, management will get an alert.
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    An explanation how the Beekeeper platform has assisted a hotel group during COVID-19
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How technology is revolutionizing property management - Spacewell - 0 views

  • There are many property managers who are realizing that software can help them make their properties more profitable.
  • It is also projected to grow at a CAGR of 7.6% for nine more years, until 2028.
  • CRM modules can especially help users find customer information immediately. Since their information search time is reduced, their productivity is increased. With this, organizations can save upwards to $6 million a year, according to research by IDC.
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  • Thus, customer satisfaction levels can go up or stay at a high point, enabling the property to become more profitable.
  • With those insights, they can optimize and improve their services and make sure that tenants experience only the height of comfort.
  • Apart from that, organizations can also employ analytics to discover patterns and relationships between various aspects of the business. It is useful for forecasts, which can help the property management to be ready for any event in the future.
  • Hence, businesses can extract deeper insights and meaningful patterns. This can help them gain a competitive edge in their field since they are able to uncover new opportunities and find answers to questions.
  • A property management app can harness this and enable owners or managers to predict when leads are ready to rent, lease, or upgrade their current property. Property management software can also use analytics to personalize interactions–gearing the conversation towards tailored offers and services. With this, it is possible to win over more tenants as you show them how to provide great online customer service your way.
  • In the field of property management, this can be applied to document management, contract management, and portfolio management. You can configure workflows for those processes and ensure that everyone in your organization adheres to best practices.
  • Instead of calling or visiting the property office to lodge their requests, they can simply pull up the property mobile solution. Therein they can create service requests that is processed smoothly by the app so that your maintenance team can take care of them in order.
  • There are platforms that support the real-time monitoring of units and properties using IoT sensors. With this, there is no need for property managers to rely on other interfaces to watch the sensors’ status. Instead, they can access the data directly from the property application’s screen.
  • Additionally, IoT sensors can offer insights into the performance of spaces and buildings. Using those, the management can transform spaces to make them more likable for tenants. This way, they can attract more people and keep a steady stream of revenue.
  • These integrate innovative technologies that change the way property administration is done–shorter waiting times for both the manager and clients, better market predictions, accurate numbers and no more paper-pushing. As a result, managers can take care of their core responsibilities that include tenant screening, rent setting and collection, property maintenance, and budgeting.
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    This article details some of the ways Property Management Systems are expected to grow in the next decade through CRM solutions, analytics, automation, & IoT sensors. These measures will reduce time, increase productivity, increase customer satisfaction, and most importantly generate more revenue.
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