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Hospitality Employees Play Big Role In Sustainability Efforts - Facilities Management I... - 0 views

  • Hospitality Employees Play Big Role In Sustainability Efforts
  • When it comes to the environment, employees leave a big footprint, Gaines says. "Employees are aware of their footprint and it yields a lot of returns," he says. "As a result, they're watching their fellow employees and holding each other accountable because they understand that every little bit counts."
  • With employees outside of the facilities department, it's often the little things that make a big difference, such as getting employees in the habit of turning off lights and checking thermostats in unoccupied meeting rooms, as well as having them remind each other to keep an eye out for potentially wasteful use.
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  • A side benefit of involving non-facilities employees in sustainability efforts is the force multiplier effect, Witt says.
  • when employees take these lessons home, it can expand out the effect of sustainability efforts.
  • "Ideal for us would be if we give a housekeeper the tools to minimize the amount of water that she uses when she cleans the bathroom, then that person in turn goes home and teaches her kids to turn the tap off when they're brushing their teeth," she says.
  • tresses the importance of training employees outside the facilities staff on what they can do to help
  • keeping an eye on the lights, turning down — or off — ovens that weren't in use, and not propping open cooler doors, employees with no energy management experience or responsibility could help contribute to big savings.
  • More Room to Keep Going Green in Hospitality Industry
  • While the hospitality industry has made great strides in its sustainability efforts over the last few years, there are still opportunities for improvement,
  • According to Bendewald, the industry spends nearly $8 billion annually on energy costs, but is often limited in how aggressively it approaches efficiency due to concerns about occupant demands.
  • how can hotels provide the same, or often better, services with reduced energy use?'"
  • So instead of having to evaluate each building from scratch, facility managers can test strategies and products in one or two facilities, then roll them out across the chain.
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    The articles talks about the difference of having in-house facilities employees versus having out of the house employees in the hotel. It also touches on the education and mindful behavior all facilities employees should have in order to save more resources to the hotel.
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The world's first predictive algorithm for hotels is here - 2 views

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    Although we already know hotels can tailor their guests experience by analyzing their purchase history and habits, a new software called Oraculo allows hoteliers to personalize the experience of potential customers who haven't booked or stayed at the hotel at all. This is the first predictive software that will increase revenue directly from bookings on hotel websites. In my opinion, this tool is especially great for those who aren't seasoned travelers and those who are unfamiliar with certain brands or places. According to the article the results have been outstanding, with a potential 65% increase in revenue from those low-intent buyers who otherwise may not have spent at all. The algorithm used was built using learning techniques that analyze behavioral data patterns of millions of travelers around the world.
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OTAs Are Fundamentally Breaking Guest Communication, Hotels Accept It - 1 views

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    This article discusses how OTA's are stealing and breaking the control of communication with hotel guests. OTA's are an incredibly important channel t attract many guests to hotels as bookings through them are increasing at a steady rate. Last year, was the first year in which OTA hotel bookings exceeded direct bookings in the US compared to 2011 when 4.3 were booked for every indirect booking. Guests often book through the same channel they have booked on before; which are tying them to OTA's. In an attempt to maintain control of all communication between guests, most OTA's do not provide hotels with any guest information. To combat, this increasing problem it is increasingly important for hotels operators to retrieve and store as much guest information as possible. Hotels can then use this the contact information to send guests personalized message and tracking their stay personalization. Hotels that are successful at this can potential break the habit of most guests who book through OTA's.
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What's next for Google's expansion into vacation rentals? | PhocusWire - 0 views

  • Over the past few months, Google has started to work with a handful of software providers in order to provide a more seamless search and reservation experience for customers wishing to book a vacation rental for their next trip.
  • The vacation rental market has been eagerly waiting for Google’s foray into the industry, which has traditionally been dominated by the Big 5: Booking.com, Expedia, Airbnb, HomeAway and TripAdvisor.
  • Now Google has successfully integrated vacation rentals into the Hotel Search function,
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  • The question remains open whether Google will be successful with this new experiment.
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    This article discusses Google's next steps in providing a better/ more efficient search and reservation system for travelers looking to book their next vacation rental. Google has been working with software providers and now successfully integrated vacation rentals into the Hotel Search function. The question is, will consumers shift from their normal purchasing habits (Booking.com, Expedia, etc) or will Google be successful?
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Trends in Point of Sale - 1 views

  • adio Frequency Identification (RFID1) Devices – These devices allow speedy payment processing. Consequently, they reduce checkout time and the ease of payment often increases average purchase. Depending upon the level of sophistication, some systems can even transmit loyalty and CRM data. Such systems are especially useful for QSR and, indeed, some restaurants have already started using them.
  • Wireless Devices/Mobile POS – When these were introduced, they were not very popular. Line of sight was an important issue and, more often that not, servers were busy looking at their handheld screens as opposed to focusing on their guests. The net result was handheld terminals stayed away for a while.
  • Like hotels, restaurants have access to a wealth of data about their customers, which can be collected and put to good use. For example, data can be used to track customer preferences and buying habits for frequent diner programs and other loyalty offerings. It can also be used for effective and customized service delivery. In addition, DRM has a highly complementary value for the lodging industry, where customer behaviors and preferences are already tracked. Challenges for restaurants include how to store and use customer information on the front line.
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  • Colors intuitively reflect a room’s status. We see the same in restaurants today – different colors for vacant, occupied and vacant not cleaned. Tracking status and orders for each table enables faster table turns and better service. In addition, linking to the frequent diner database can enable customized service. More obviously, these systems link to pager systems and reduce table wait times, which lead to happy customers and more profits.
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    The articles talks about trends in Point of Sale systems, with new software and devices that offers more options such as mobile use, customer preference tracing, and table management.
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The Impact of Social Media on E-Commerce Decision Making Process - 0 views

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    Social Media platforms has radically changed customers purchasing habits. Networking with other users lead to a gathering and sharing of information which then leads to increases in trust and intention to buy. Social Media represents an opportunity to boost brand recognition, increase sales, and promote word-of-mouth communication. This article is separated into two parts; the first discussing theoretical concepts for the growing of Social Media use in recent years, and the second giving point on the key role that social media takes in improving an e-commerce platform. As a theoretical concept, it is believed that social media has a lasting effect on social influence and the trust that consumers have during the purchasing process. This has allowed companies like Facebook to generate mass use through social integration and connecting people with those living around them. For concrete evidence, multiple points attribute the growth in online social platforms. The most successful of these steps has bee the online after-sale service, which allows e-vendors to communicate directly with their customer giving them a chance to witness the attention paid by the e-vendors on their needs and problems. This also allows for customers to rate and review products and services. Social Media has now been shaped to be the ideal place to gain knowledge about brands. So much so that shopping behavior influenced by reading other consumer's comments took place in 46% of all purchasing decisions. The article goes on to give hard data on social networking in emerging markets such as South Asia, Oceania, East Asia and Southeast Asia. It also gives hard data on use of social media in restaurants, with over 82* of all restaurants having some sort of social platform. In conclusion, social media has become a viral phenomenon and learning to manage effectively will lead to an outstanding competitive advantage.
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Council Post: New Pay Trends: How Today's Workforce Is Reshaping Payroll - 0 views

  • It’s been over 40 years since direct deposit was introduced, arguably the last major development in the payroll world. It’s amazing to think that, with the speed of technological innovation these days, you have to go so far back to find the most recent payroll innovation that had such a significant impact on both employees and employers.
  • technology has infiltrated the payroll landscape in recent years, innovating time reporting and flexibility in pay. Payroll is also being forced to adapt to a workforce comprised heavily of two types of employees: those who require immediate income, and millennials and Generation Z workers.
  • Paycards According to a 2017 FDIC national survey, 25.2% of U.S. households are “unbanked” or “underbanked.” Those who are “unbanked” do not have any traditional banking relationship (i.e., a checking or savings account), while those who are “underbanked” have a financial institution account but also obtain services from providers outside the banking system.
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  • 78% of Americans who are living paycheck to paycheck and who are financially unprepared for an unexpected expense. They are often hourly employees in service-based industries, such as health care, hospitality, quick service restaurants, retail or nursing.
  • Direct deposit of earnings for unbanked and underbanked populations isn’t a viable option, which has made the rise in the use of paycards (debit cards to which an employee’s wages are transferred) an increasingly popular alternative.
  • Research by Aite Group shows the use of paycards is expected to increase through 2022. For employers, these cards, backed by Visa or MasterCard, can provide benefits such as reduced payroll processing costs and the ability to move to fully electronic payment mechanisms.
  • Artificial Intelligence For Time Management
  • Workers increasingly expect employers to be okay with them working on a personal device, rather than a work-issued system. This adds a level of complexity for companies trying to verify payroll hours. Fraud and forgetfulness can lead to inaccurate records and added overhead.
  • To combat this, many companies are implementing artificial intelligence (AI) for predictive timekeeping, rapid detection of irregularities, and even “smart” time verification based on video feeds and facial recognition. 
  • Payroll Platforms
  • Fragmented systems and data have always plagued the fintech industry, but payroll platforms are helping address these problems. They are making seamless integration a reality and combining features in a single platform. Having a fully integrated system provides a single set of data and a flow that reduces complexity, facilitates changes and ensures consistency across all system components. 
  • Daily Pay
  • A daily pay benefit lets workers track and access their earned wages prior to their next payday.
  • Provides the flexibility to transfer earned wages to paycards (or other payment platforms). • Incentivizes employees to perform accurate and efficient time reporting, as employees can see their available balance increase at the end of each shift. • Integrates with other payroll platforms, providing “plug-and-play” functionality.
  • Challenges Ahead
  • All of these new technologies will face skepticism about whether they can deliver on their promises. In some cases, these technologies will have to win over decision makers who are reluctant to change their ways.
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    This is an interesting article that describes some of the new technology being implemented to improve how employees are getting paid based on the current workforce's spending habits. These include the ability to be paid by debit cards, ability to be paid daily and have the flexibility to move the money around, AI intelligence to keep track of the employees' work hours on their own devices, and integration of many payroll functions into one platform. With so much technological advancement, it seems that payroll management is one that is still behind with many companies still working with the old clock in and out method which is time consuming.
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Impact Of Social Media On E-Commerce Brands | Internet Marketing Inc. - 0 views

  • The Internet has become a central destination for those seeking the ultimate options in variety, value, and availability.
  • one of the most powerful influencers of an e-commerce site today is social media.
  • 1: Personalization E-commerce brands can identify habits of individual social media users to create more targeted advertising campaigns
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  • Real-Time Surveys Surveys are used in various ways for social e-commerce. They help to gather information about social media users that can positively affect how a user moves through the sales funnel
  • User-Generated Content (UGC
  • Studies have shown UGC photos are 5X more likely to convert customers versus non-UGC
  • 4: Mobile Optimization
  • E-commerce brands must optimize their entire shopping experience to cater to those who shop on their phones or tablets
  • 5: Influencers
  • E-commerce brands must partner with influencers who are authentic while representing their respective brands in a positive ligh
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    How Social Media is affecting E commerce. E Commerce is a growing business anyway we look at it. But like any business, how do you continue to grow it as times change. How do you market the business in a new way based on trends? This quick read article points out 5 great ways that social media is marketing e commerce and outlets on social media that are driving it.
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Council Post: 15 Things Every Business Should Consider Before Buying Enterprise Software - 0 views

  • you need to talk to people who are already using it. And the biggest question you should ask them is what happens when things go wrong.
  • Before closing a deal, use the software with the data and in the environment intended
  • Using them in context is key in determining if the software performs the desired function, handles problems correctly, and deals with the scale and scope of the data you plan to process.
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  • You are not purchasing software -- you are investing in creating more efficient and productive business habits for your employees
  • 7. Make Sure You Can Get Your Data Out
  • incorporate reputation, stability, R&D and references into the decision-making process
  • "How will this software investment enhance my services to benefit my customers’ businesses?
  • There should be a clear upgrade path that allows scaling and coverage of an expanded scope
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    This article lists a few additional items to consider when making software purchasing decisions. Many of the considerations were listed in the lecture, but there is an additional perspective to why that consideration is important listed here.
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How to Avoid Marketing Trends and Stay Ahead of the Curve - 0 views

  • Trends in the marketing and advertising space occur because consumer habits are constantly evolving—and they always will.
  • consumption patterns have a direct impact on the ways we as marketers and creatives consider how the customer will interact and engage with a brand or product.
  • When business owners notice competitors start feeling familiar and sales take a dip, it’s absolutely time to reevaluate their position in the marketplace.
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  • Before you can commit to staying ahead of the curve, you must have a solid foundation to build from.
  • This means we dive into their origin story, their inspiration, and their aspirations for the future.
  • While these principles could very well be constant throughout the lifetime of your business, it’s important to identify and honor them—truth is timeless and will always supercede all trends.
  • When it comes to staying ahead of the curve, a safe choice isn’t necessarily the best choice.
  • Getting new energy in the room leads to thought diversity and keeps you and your team ahead of the curve.
  • Rather than looking at emerging trends and deciding what bandwagon to jump on next, consider abstaining from what’s now and start thinking about what’s next.
  • we believe in collective curiosity and want our clients to push boundaries and do great things. To do that, staying ahead of the curve is a must.
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    Marketing and advertising trends are constantly changing due to evolving consumer expectations. These changing expectations are essential for business owners to notice and address in order to stay relevant in the market and industry. Businesses must understand their vision for the future in order to address those expectations. This is the foundation that business will be able to build off of as consumers value truth and consistency. Companies must also stray away from the safe and obvious choices by pushing the boundaries. It is important that business owners are always looking ahead to the future in order to stay ahead of the curve.
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Top 5 Trends In Modern Hotel PMS Technology - 0 views

  • a recent study showed that in 2015 on average 4.9% of hotel revenue was allocated to the IT budget vs. 2.6% in 2014. Similarly, software accounted for 12% of hospitality IT spend but is forecast to grow at 7% pa from 2015-18, outstripping other segments and 22% of hotels earmarked migrating to the cloud as a top tech priority in 2015.
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    Module 2 Article Summary After reading this article, I found that it was discussing the topic of how hotel PMS technology is on a rise and beginning to take a change. Many hoteliers are looking for innovative ways to operate their hotels while making sure they are getting the needs of customers and providing great service. With that being said, studies have shown how many hoteliers are turning to a cloud based computing system. There were main benefits that discuss the incorporation of using this system such as it being more efficient. They see reverting to this cloud based system as a money saver. This can get rid of many things that are associated with traditional hotel PMS systems such as hardware costs and so forth. Using the cloud based systems, hoteliers are able to be more flexible and mobile. Utilizing the cloud allow for them to access and use the data whenever and wherever. Also, by using the cloud, hoteliers are still able to engage with guests. A lot of guest may have personal and special preferences while staying at a hotel. Having this information stored in the cloud can allow hoteliers to effectively accommodate their guests based on a guests experiences and habits. This form of technology is "easy to use and intuitive at the end user level." It won't take much to train employees on this type of technology and they'll have accessible information readily available for them to use at their fingertips. Overall, converting over to using a cloud based PMS hotel system is cost efficient, extremely manageable, and be able to allow hoteliers to interact with guest on a real time basis.
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    Older hotels have been reluctant to make the change to the new PMS's coming out on the market. They have been stuck in time with their outdated systems. However in the past few years more and more have been making the switch. The 5 trends of new PMS's are the cloud, mobility, guest engagement, endless integration and new sleek designs. Hoteliers are needing to make the change if they want to stay with the ever changing technology.
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    Hospitality executives sometimes are reluctant to switch to more modern PMS, sometimes because being old timers or being afraid of moving onto something else. The reality of the situation is that cloud businesses revenues are going up because year by year more and more hospitality industries are moving to all of the benefits of being a cloud based company. "cloud, mobility, guest engagement, endless integration and sleek design" are the top 5 trends in hospitality PMS.
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In Hospitality Facilities, Facility Managers Find Many Ways to Improve Sustainability -... - 0 views

  • Waste is one area with the potential for big improvement. In many cases, hotels end up throwing out a lot of waste that could have been recycled. The reason is a lack of local support for recycling programs, Jachimowicz says. "We would move forward with recycling if the local trash haulers had the ability to do that today," he says. "We're recycling at 60 percent of our properties. We'd like nothing better than to get that number up. Short of separating it and hauling it ourselves — and we're not in the trash-hauling business — we're at the mercy of the local haulers." One way to work around the recycling challenge, Gaines says, is to reduce potential waste brought in the door in the first place. "We eliminated the USA Today," he says. "That's huge. All those newspapers? They're gone. Everybody's reading it on their iPad."
  • "You want to continue to give people a comfortable, acceptable shower without sacrificing using more water,"
  • On the operations side, facility management staff has a large role to play as well. The first thing they have to do is understand that it is a balancing act when it comes to what guests want versus sustainability efforts.
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  • Getting to that point of balance sometimes requires breaking some old habits.
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    This article was released back in 2013 when technological advances were still not in place. It was interesting reading over the article and seeing what was expected to be the "future" advances compared to what is to date. Ultimately the idea is the same, we do not want our customers to be uncomfortable with any of the changes but we are trying to become more sustainable with water, electricity, and power overall. I believe that as we advance in the generation more technological advances will appear and what we use today will be a past term, but we must continue to cut down on the usage of water, electricity, and waste in order to head in the right direction.
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    This article talks about the struggle in hotels today to be sustainable. Most resources used by hotels cannot be recycled yet. Waste management is extremely important, but not all hotels are investing in it. Thousands if not millions of dollars could be saved a year with the proper recycling methods and technology.
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    This article goes over the fine line of giving the guest a great experience while also being a sustainable business. It talks about what you can do to remain sustainable while remaining an enjoyable place for guests. It also goes over why its beneficial to be sustainable.
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Top 5 Trends in the Modern Hotel PMS - StayNTouch - 1 views

  • Cloud
  • it’s also dynamic and scalable for the future. In addition to these savings, cloud-based PMS also offers immediate advantages like remote login allowing for anytime, real time access, distribution management, automated tasks, multi property management, mobile guest journey, and real-time data analytics, to name just to name a few.
  • Mobility
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  • However, with new PMSs, technology has evolved to the point where it has the capability to deliver any type of data to any type of device at any given moment.
  • Guest engagement
  • provides a real insight into guests stay and spending habits
  • Endless Integration
  • One of the biggest strengths of a cloud-based hotel management system is that it can be easily connected to other software applications, even if these applications don’t share the same provider
  • Sleek Design
  • business now also need to be mobile.
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    This very interesting article explains the top 5 trends currently with the hotel property management systems. The obvious top trend is the cloud-based systems because the cost is so much less and the efficiency is so high, that many don't have more con's than pro's so there is almost little to no reason for hotel companies to jump right into this trend, if they haven't already done so. The other trends mentioned were mobility, guests engagement, endless ietegration, and sleek design, which all in a way tie in with the new cloud-based systems. The one I found most interesting was the guest engagement because with the cloud systems, employees are able to connect with a guest and other employees at any time and essentially anywhere because the cloud PMS is able to be used on mobile devices. The systems are also more integrated with other software that understanding the true nature of the guests is easier and therefore the best service can be provided to accommodate that guest to his/her specific needs, without him or her needed to ask for it.
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The Keys to Marriott's Success | CIO - 0 views

  • The Keys to Marriott's Success Long before the economy went south, Marriott had a reputation for finding creative ways to wrest the most value from every IT dollar.
  • The devil is in the details—success is in the system.-The Spirit to Serve Metrics drive Marriott. Talk to an IT associate on any given day, and he can tell you exactly how much business the company processed via its systems that week per second ($3,568 when this reporter visited).When implementing the PeopleSoft enterprise service automation module for project tracking and time reporting within IT, for example, programmers developed a tool so that project and productivity metrics are automatically computed after time is entered. Another rule for metrics is to make sure that the right people get the right data in a form that’s meaningful to them. "You need to measure a lot of things, but the trick is to publish the right information to the relevant audience," says Melnick. "Having Marriott.com up and running is not as important as the dollars running through it," explains Keppler. Melnick adds, "For each system we try to focus on the core metrics. And that changes. What might have been important the day you go live becomes a nonevent a few weeks in." For example, five years ago the critical metric for Marriott.com was uptime. Today, it’s how much business the website books. Last year, metrics fueled the IT department’s decision to invest in an upgrade to the site that would make it easier to reserve rooms. Today, more than 75 percent of rooms booked online come through Marriott.com, saving the company $12 million annually.Keeping its eye on the numbers lets Marriott revisit business cases for IT projects each quarter. "The project itself may not change that much, but something external may happen—something like SARS, something from the competition," Melnick explains. "Just because you start a project and it’s on track doesn’t mean you want to keep the same pace. There may be something that comes up that’s even better." Success is never final.-The Spirit to Serve Though the IT department’s resourcefulness is helping keep Marriott afloat during hard times, Wilson and his peers aren’t taking anything for granted. They say they can’t let their culture of resourcefulness wither away when the economy turns around. They’re reminded of how easy it could be to let their guard down each time they flip through Mr. Marriott’s book in which he quotes Somerset Maugham: "The unfortunate thing about this world is that good habits are so much easier to give up than bad ones."But Wilson believes the principles and procedures put in place for prudent and resourceful IT decision making should keep the company on the straight and narrow and ahead of the competition."I have a firm belief that the only real sustainable competitive advantage we can get with IT is making sure our people understand conceptually what IT can and can’t do and apply it better than competitors," Wilson says. "Anything we do in IT, a competitor can install. What they can’t capture that quickly is having a team of people throughout the company that really gets this and follows it all the way through. That’s sustainable."Marriott has valued resourcefulness—on paper if not always in practice—for decades. But resourcefulness is not an end in itself. It’s a tool one uses in the ongoing construction of value, a project that’s never finished. Or, as Mr. Marriott says succinctly in his book, "Success is never final."
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    The article elaborates how Marriott success lies on I.T. as they invest wisely. This states that even they are forced to do more expensive and intensive system upgrade, the result is always a success. It has been stated that information technology is significant as it evolves as they have to deal with all the system update, conversion, implementation and transition.
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Sustainable hotels: how hotels can reduce energy costs - 1 views

  • n the hotel industry there is an urgency not only to go greener but also to become more tech-friendly, according to recent research by energy leaders E.ON.
  • The first stage is to check the rate at which they’re paying for energy, and to get a greater sense of how much their business is affected by this cost. The second is to address the easiest fixes to bring that cost down – such as replacing inefficient bulbs or heaters and minimising wasted heat or light. The third is to put energy at the heart of the business’s strategy and to make committed investments that promise long-term reward, such as installing solar panels, or investing in waste heat-recovery systems to slash heating costs.
  • The changes in travelling habits and the demands of guests will have a significant impact on hotels both small and large,” says Phil Gilbert, director of energy solutions at E.O
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  • “Cutting down waste, using smart technology to manage buildings and possibly generating their own power are all options for hotels to consider, and E.ON can help throughout the whole process, from concept to management.”
  • is now ready to invest significantly in energy solutions across other hotels in the Thwaites chain.
  • Getting to grips with energy costs is important for all businesses, and minimising the impact that rising energy prices will have is important for every organisation’s long-term security.
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    This article discusses the push that is happening for hotels to "go green" and "tech-friendly". Travelers have more of a preference for eco-friendly/tech friendly hotels when booking. For example, guests now prefer wifi more than complimentary breakfast. Another example that guests are searching for sustainability usage was important to them. In a survey done one in five woule stay in a boutique hotel if it used renewable energy sources. The article examines the desires for guests and their preferences for hotels and how hotels can adjust to this change. To meet these demands, hotels can address what are easy fixes such minimizing wasted heat or light. Another way hotels can hop on in this movement is by investing in systems that are eco-friendly such as waste heat-recovery systems. Investing in energy solutions will meet customer demands and help save the environment.
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CES panel to explore power of artificial intelligence | - 0 views

  • Guests will notice how AI technology can enhance their hotel stays and experiences on the casino floor.
  • Guests can text Ivy, powered by Go Moment, for food or entertainment recommendations, dinner reservations, housekeeping requests, or ask common questions like Wi-Fi passwords and pool hours.
  • companies like Konami and Scientific Games have developed AI technology for slot machines. It incorporates facial recognition capabilities to identify who is playing their games, and tai
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  • lor more personal services based on a user’s visitation, spending and dining habits
  • Crowd-tracking technology can also help a casino optimize its floor layout based on traffic flows and which products are used more than others
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    The article focuses on how artificial intelligence will shape the casino and hotel industry in Las Vegas and beyond. AI currently used at all but one Caesars Entertainment Inc. properties in Las Vegas is called IVY. This virtual concierge is able to answer a multitude of questions that front desk would be called for which reduces call volume and lines at the front desk. On the casino floor Konami and Scientific games have AI technology with facial recognition for slot machines that provide personalized service, user login, and gambling recommendations. The article also discusses how crowd tracking technology and in security helps with the floor layout and what guests are on the floor. As stated many of the security features may be in place now.
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Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector | Modern Restauran... - 0 views

  • With a reputation as less well guarded than similar institutions, hospitality companies are a popular target for cyberattacks.
  • Experts warn other hackers, like those working for a nation-state, could exploit hospitality breaches like Marriott’s to acquire details on the travel and spending habits of espionage targets, like CEOs and diplomats.
  • permeable security in the hospitality sector threatens consumer privacy, shareholder value, and national security.
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  • many hospitality companies are reconsidering their cybersecurity infrastructure. However, industry specific challenges like high employee turnover continue to expose the sector.[6]Additionally, even by adopting cutting-edge cybersecurity technologies, the important question of strategic implementation remains.
  • Are newly introduced technologies simply bolstering traditional methods of cybersecurity, or are they being used for methods of cybersecurity that are new and innovative, instead of simply faster or more efficient versions of the same product?
  • Traditional cybersecurity approaches are focused on reporting about intrusions after the fact, in what is known as an “incident response.”
  • Regardless of how they gain access, once an attacker is discovered, the forensics about the attack, including basic information known as Indicators of Compromise (IOCs) like IP addresses, domain names, or malware hashes, are shared across the cybersecurity community. These IOCs are then used broadly to thwart future attacks. 
  • The problems with this approach are twofold:
  • someone has to be a victim first so that IOCs can be derived and shared with others; additionally, blocking IOCs has a very short half-life.
  • All an adversary has to do is come from a new IP address or recompile their malware so that it has a new hash value (both of which are extremely trivial) and their attacks will sail through defenses that depend on IOCs.
  • As hackers repeatedly gain access to valuable systems and data using the same methods, cybersecurity teams continue to chase after them to secure compromised systems.
  • Very little cybersecurity effort is put towards addressing the methods used by adversaries; instead, security teams are locked in a pattern of waiting for inevitable attacks, trying to minimize the damage they cause, ensuring that remediation occurs as quickly as possible, and blocking only exactly identical attacks.
  • Incident response only helps prevent attacks that exactly replicate past ones.
  • a more proactive, sophisticated approach is needed. It will need to be designed to successfully recognize adversary methodology (and all the manners in which an adversary attempts to obfuscate their methodology) before attacks occur and at a meaningful scale.
  • Instead of seeking discrete, static IoCs based solely on what has already occurred, proactive cybersecurity analysts can instead use the intelligence they have derived about adversaries’ methodologies – commonly referred to as tactics, techniques, and procedures (TTP). 
  • From these TTPs, analysts can identify the general form and components of an adversary campaign. In addition, they can determine abstract indicators like how the adversary is attempting to hide his actions. 
  •  A proactive cybersecurity tool would be able to recognize possible adversary TTPs and indicators that describe a threat (or threatening behavior) in general terms. The system would then act on any traffic which met this pattern before it reaches inside a network, as the attack occurs, and do so in a way invisible to adversaries.
  • Using this basic model, a cybersecurity tool could truly prevent common exploits before they were executed, and could even predict and protect against future, not yet seen exploits.
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    In the wake of the Marriott International cyberattack, the article presents the issues with the current issues in the methodology of cybersecurity; first explaining the data of how popular they are in the hospitality industry, and what it means for the industry, before going into the process of how a cyberattack happens and the measures taken to prevent it. Traditional cybersecurity is one of an "incident response" which can only be implemented once a cyberattack occurs and can only prevent it temporarily as a hacker can do similar tasks with different IP addresses and new malware. In order to circumvent this failure of cybersecurity, the article offers a new method in which TTPs (tactics, techniques, and procedures), are used to identify certain components of a hacker and identify how they would carry out an attack, before acting on it before the attack would "reach the network".
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    This article discusses one of the largest fears of most hospitality firms, and that is keeping their client's personal information private. Most large companies in this industry have become giant data centers for the personal information of millions of people. Breaches of this type of information place the lives of many people at stake. For example, Marriott International had a security breach of over half a billion of its clients which began in 2014 and was not detected until September of this year. Keeping an individual's information away from malignant forces is just plain business sense and any more attacks of this manner will severely hurt the reputation of the business experiencing it.
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Hospitality Employees Play Big Role In Sustainability Efforts - Facilities Management I... - 0 views

  • don't exactly expect to be asked to be part of conservation efforts beyond deciding whether they want their towels washed every night or not.
  • When it comes to the environment, employees leave a big footprint, Gaines says.
  • it's often the little things that make a big difference, such as getting employees in the habit of turning off lights and checking thermostats in unoccupied meeting rooms, as well as having them remind each other to keep an eye out for potentially wasteful use.
  • ...2 more annotations...
  • According to Bendewald, the industry spends nearly $8 billion annually on energy costs, but is often limited in how aggressively it approaches efficiency due to concerns about occupant demands.
  • So the question is 'how can hotels provide the same, or often better, services with reduced energy use?
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    This article talks about how employees play a huge role in sustainability efforts and what else hotels can be doing in the future to continue going green.
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Music presents a new front for in-room entertainment - 1 views

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    The article discusses how music is becoming a bigger source of in-room entertainment in hotel rooms second only to video. The number of people listening to music daily is constantly growing and while most people listen with headphones, at a home setting people are used to using their TVs or speakers, these gadgets and habits have become expectations for their lodging accommodations. Companies have traditionally responded to this with Bluetooth speakers in the rooms, while companies like Hilton and SBE have decided to reduce the investment in hardware that would inevitably be outdated and replaced, as it happened with radios, VCR, and DVD players; and instead have recently opted to strike partnership with streaming services, such as, IHeartRadio and Tidal respectively to satisfy their guest desire for their music preferences. While a company like Hard Rock hotels has done the opposite and invested more in hardware and added soundbars to the rooms and the optional offering of turntables and guitars for guest use. Music streaming and casting isn't going anywhere any time soon, so hotels have to find the best balance between hardware and software to stand out and be competitive.
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    This article talks about the new up and coming form of in-room hotel entertainment. According to Statista, 68% of Americans between the ages of 18-34 listen to music on a daily basis. A senior project manager at Hilton said, "residential trends become hospitality expectations." I think that is so true because you want your guests to feel at home and comfortable when they are away from home and choosing to stay at your hotel during their time away. It was also very interesting to learn that hotels shy away from putting hardware in their rooms. For instance, DVD players. It's so much more practical to have a steaming service connected to the television.
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The New Normal For Hospitality - 0 views

  • Valet may be replaced by self-parking and a guest may not see a bellman rushing to grab their bags as they enter through the automatic doors already wearing compulsory face masks. All staff will be masked up, and many will wear disposable gloves for additional protection. Guests will probably skip the front desk as they have already chosen a room online and prepare to stand on the outline of socially distanced feet or lane markers in front of the elevators.
    • yvenisem
       
      Change in the way we do things, less interaction
  • Guests will also be greeted by the welcome addition of extra towels and toiletries in the bathroom to avoid the need for room cleaning and turndown services during their stay. This is both a cost saving and hygiene effort though there have been several anecdotal reports that, counterintuitively, guests have recently pushed back on this economy. Service has long been the cornerstone of hospitality and old habits (or expectations) are still highly valued by guests.
    • yvenisem
       
      This may change the way the hospitality industry functions long-term.
  • Gone will be the generously appointed buffet, most likely replaced with a boxed preparation or a grab-and-go option.
    • yvenisem
       
      Unfortunate because this can reduce interaction and quality of stay
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    This article goes over the "new normal" of the hospitality industry and shows a somewhat grim future for the hospitality industry. This pandemic has made it so that the industry know for exemplary customer service is somewhat prohibited from what it is known for. No more valets, no more greeting front desk agents, no more waiting in a buffet, etc. It's a sad reality, but there is no reason to believe that this will be how we will be forever.
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