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Virtua Hospitality debuts online event platform | Hotel Management - 0 views

  • Virtua Hospitality launched UgoVirtual, an online platform designed to meet the Virtual travel and event management/hosting needs of the global travel and hospitality sectors
  • UgoVirtual platform allows event organizers and meeting planners to Virtualize a variety of even
  • , such as industry trade shows, corporate meetings and conferences
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  • The flexible and highly configurable UgoVirtual platform can be used to host a standalone online event or alternatively, to augment an on-site event by creating a Virtual version of it for remote attendance, participation and learning.
  • Virtual events are the future of our industry since they can be used to expand both the attendance and reach of on-site conferences and meetings. With the advancement of digitization, Virtual concepts are poised to become the new reality for the hospitality and travel sector.”
  • Registered attendees can access the event via any internet-enabled desktop, tablet or device to visit various locations and participate in a range of activities, such as live keynotes and breakouts, on-demand sessions, 1:1 chat, social networking, peer collaboration and much more
  •  
    Virtua Hospitality launched UgoVirtual, an online platform which allows event organizer to Virtualize many events. Registered attendees can access events via several devices and participate in many activities. As mentioned by Mike Blake, Virtual events is said to be the future of the industry.
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7 Ways to Use AR/VR to Improve Guest Engagement | Hospitality Technology - 0 views

  • reach 5.73 billion U.S. dollars by 2027
  • virtual reality technologies change the environment totally while augmented reality just enhances real-world surroundings.
  • survey the many different rooms your property offers
  • ...4 more annotations...
  • virtual hotel tours.
  • Interactive elements within hotel rooms can also improve the guest experience.
  • This helps them to plan their daily itineraries and provides incentives for them to book at your hotel.  
  • AR and VR offer huge potential within the hospitality industry.
  •  
    This article gives us an overview and shows you how solutions such as AR (augmented reality) and VR (virtual reality) will reshape the hotel industry and help you better attract your guests. The article mainly describes how AR and VR improve the guest experience from 7 dimensions, includingvirtual Booking Processes, virtual Hotel Tours,Interactive Hotel Rooms, virtual Travel Experiences,Beacon Technology, Gamification, Convenient Translation Capabilities.
  •  
    The article discusses different aspects of how can augmented and virtual reality add value to the tourism and hospitality industry? it summarized into seven different aspects, virtual Booking Processes, virtual Hotel Tours, Interactive Hotel Rooms, virtual Travel Experiences, Beacon Technology, Gamification & Convenient Translation Capabilities.
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6 Technology Trends Redefining the Hospitality Industry - 2 views

  • Travelers now prefer self-service over waiting to be served
  • online planning and booking
  • ontactless check-in and
  • ...22 more annotations...
  • Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
    • aquin206
       
      Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency.
  • Companies must move quickly to meet evolving demands or risk missing the boat.
  • 24/7 digital concierge.
  • Gamification of travel planning
    • aquin206
       
      By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved
  • As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.
  • companies can capitalize on human motivation.
  • Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue.
  • Virtual reality tours
    • aquin206
       
      Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence.
  • Through the use of VR (virtual reality), companies can now give first-person digital tours of their space to future guests.
  • VR increases the elaboration of mental imagery and presence, leading to better brand experience,
  • Going contactless
    • aquin206
       
      Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency.
  • The adoption of contactless technology like self-check-in, in-room technology, mobile keys and digital payments, increased by 66 percent during the pandemic
  • many hospitality companies transitioned to contactless check-in/out to reduce staff dependency.
  • Chatbot as a digital concierge
    • aquin206
       
      Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room.
  • Hoteliers are scrambling to meet 24/7 guest demands. With fewer staff, chatbots are shifting from luxury to necessity.
  • This means a 24/7 ability to engage users, answer their questions and fulfill their requests.
  • IoT for room control and customization
    • aquin206
       
      IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc.
  • Location-based services
    • aquin206
       
      With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
  • IoT technology allows guests to personalize room settings like room temperature and lighting.
  • By seeing a guest's location via their smartphone, hospitality companies can offer more intuitive local recommendations. Without needing staff assistance, guests can instantly access local information, such as the nearest grocery store or the best pub in town.
  • Hospitality tech revolution predictions
  • he hospitality industry cannot expect a return to normal.
  •  
    This article focuses on six trends that are redefining the hospitality industry. These trends are; gamification of travel planning, virtual reality tours, going contactless, chatbot as digital concierge, IoT for room control, and location-based services. Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency. Gamification of travel planning: By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved. virtual Reality Tours: virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence. Going Contactless: Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency. Chatbot as a Digital Concierge: Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room. IoT for Room Control and Customization: IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc. Location-Based Services: With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
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    Hello Alejandra. I really enjoyed reading this article, thank you for sharing! Although I am a germaphobe, and number three (Going contactless) appealed to me on a certain level, the points that stood out to me the most were; number two (Virtual reality tours) and number four (Chatbot as a digital concierge). I am one of the individuals who check reviews of places before I make a reservation but taking the Virtual reality tour would give me more assurance of the property because individuals have different expectations and standards so what may be appropriate for them, may not be for me. The Chatbot as a digital concierge is quite convenient for both guests and hotels, hence it will ensure a more comfortable and relaxing stay.
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Hotel Chicago West Loop, Butler Hospitality Provide Virtual Room Service - 0 views

  • The boutique hotel is now serving breakfast, lunch, and dinner provided by Butler, a growing hospitality company new to the Chicago market that provides virtual room service to hotels without kitchens
  • Butler conceives and executes the menus then delivers in-room hospitality orders on-demand directly to guestrooms within 30 minutes, unlike standard delivery services, which can only deliver to the front door or lobby.
  • guests can scan a QR code that appears in their in-room menus
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  • menu designed by Butler changes with the season, and currently features a wide-range of items
  •  
    This is one step closer to creating a virtual experience for hotel guests entirely. This article is about a completely automatic system that delivers guests their room service needs quickly and virtually. This machine is called "Butler" and is considered to be a virtual room service that has changing menus for food and saves much time for people that would be doing that now. They, later on, plan on having the system be able to deliver drinks and much more. According to recent surveys taken by the hotel, these services has had much positive feedback.
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Hotel Denit introduces first virtual concierge in Barcelona - 0 views

  • exclusive, groundbreaking project in the hotel sector: Petit Denit, the new virtual concierge
  • hotel reception to create a small tourist guide tailored to each guest.
  • Each receipt printed generates its own URL, giving the guest online access to the information forever.
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  • The design of each receipt/guide is practical, original and can be adapted to mobile devices and tablets
  • Petit Denit virtual concierge service as many times as they want
  • has more than 200 references
  • adapting it to the hotel sector for the first time in our country.
  •  
    This article spotlights this new virtual concierge system that is used in the hotel sector. The Petit Denit virtual concierge service is located in the hotel reception and was initially an application used for the home and now was adapted to the hotel sector for the first time in Barcelona. The Petit Denit "allows the hotel reception to create a small tourist guide tailored to each guest." This a fast system that allows the hotel to print instantly a customized guide for each guest on all the tourist attractions in the city. I think this saves time and money for the hotel because you have a small machine doing the work of an individual. When the staff is busy, this allows the Petit Denit to do all the work and satisfy guests staying at the hotel. In addition, it's practical because the design can be adapted to mobile devices and tablets since we live in a world that is very technologically advanced and everyone is always on their smart devices. Finally, it's important that the hotel sector stays on top of every technological advance because there is a lot of competition.
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Real-Life Teaching in a Virtual World -- Campus Technology - 0 views

  • A 3D virtual environment is believed to increase participation and improve retention.
  • Second Life is free to join, so both teachers and students pay nothing to get started. Virtual land--the meeting space--has a fee, but Linden Lab gives a discount to educational institution.s (See secondlife.com/land/privatepricing.php).
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    Second Life is a website that provides companies to use a virtual world to benefit their companies. It hasn't worked that great in small stores and traveling ideas such a cruise lines but education is one idea that has used the virtual world to a great advantage. "The Second Life Educators (SLED) community has an e-mail list that included more than 4,700 working in or interested in education in Second Life." Many universities have made exact replicas of their campus so that students couldn't feel as if they really traveled to get to class. I feel this is the best perk for students because they won't have to spend money on gas when they could just wake up and communicate through a microphone to their instructors. One thing that is surprising is, Second Life is free to join for students and teachers. Its important to keep up with the fast growing technology and this is the perfect way.
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Hubb releases virtual event technology | Vancouver Business Journal - 0 views

  • Vancouver-based Hubb has partnered with Evia Events to support the events industry in pivoting to virtual events solutions to minimize the impact to attendees and sponsors affected by recent event cancellations
    • lavendersheshe
       
      Due to the outbreak of the coronavirus pandemic event companies have been forced to cancel events. Event technology steps in to provide solutions for virtual events to still bring people together.
  • Evia can also help produce and distribute content for organizers who don’t have those capabilities in-house. Hubb’s attendee facing web-based tools include an attendee schedule builder, where attendees can build their schedule ahead of the event, save favorites and easily find and view content, including videos and presentations.
    • lavendersheshe
       
      This technology allows event planners to produce events and giving them access to tools required to put content together for attendees. Attendees will also have access this content and tools that will help them navigate through the virtual event easily
  • Hubb Meetings lets attendees book 1×1 meetings with other attendees, product experts or sponsors — these meetings can happen onsite or virtually using an online collaboration tool.
  •  
    Amid the outbreak of the coronavirus (COVID-19) software companies like Hubb and many more are coming up with solutions for bringing people together virtually. These softwares can help in reducing the impact on the event industry and help businesses conduct events when needed.
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Attendify Launches Virtual Event Platform to Boost Industry Resiliency | Corporate Even... - 0 views

  • Attendify’s goal for its new platform is to help make the industry resilient.
  • Through Attendify for Virtual Events, event organizers can build out a modern Virtual experience that engages attendees much like a traditional event would, without requiring them to physically travel to the event’s location.
  • “You can’t recreate the in-person experience virtually, it just doesn’t work. That’s why we’re thrilled to launch our virtual events platform, providing an entirely unique virtual experience.”
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  • Hybrid and virtual events must be immersive and every bit as valuable as in-person events, and allow attendees to network, learn and engage in a way that feels natural.
  • Intuitive interface
  • Ease of customization for event planners
  • Hybrid ready from the start
  •  
    A company developed a new software to be able to attend events from the comfort of your home.
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7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views

  • augmented reality it works in enhancing the experience and satisfaction of the customers. 
  • The prime concern of this industry is the best customer experience while providing their services.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
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  • can open up various opportunities for a better and smooth customer experience.
  • enhance the physical surroundings by making them more interactive. 
  • stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
  • extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
  • make the maps more reliable and informative but will make the visits more convenient and informative for the customers. 
  • this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • can help in getting details about the guest and their preferences and choices.
  • This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff. 
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice. 
  • Hospitality is a service-based deal.
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on. 
  • can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
  • 1. Interactive Hotel Rooms 
  • Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information. 
  • Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
  • The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service. 
  • 360 degrees virtual tour before being physically present. 
  • 2. Map Features 
  • Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
  • 3. Gamification 
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
  • 4. Beacon Technology
  • Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • 5. Guest Recognition
  • guest recognition can become the catalyst in providing relatively better and convenient services to them.
  • Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.   
  • 6. Maintenance Information
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • 7. Translation Facilities 
  • In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
  • Examples of AR in Hospitality   Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones.   Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel.   Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction.    The Mansion uses AR-based brochures to display its accommodation facilities to its guests. 
  • AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • e most hassle-free ways
  • ces in th
  • The host and guest mutual interaction seek to deliver and get the best servi
  • Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
  •  
    Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
  •  
    This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
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Virtually There: Property Management Systems Expand Far Beyond Their Original Scope-and... - 0 views

  • Over the years PMSs have steadily improved by adding more
  • Virtualization
  • Speed of Implementation
  • ...21 more annotations...
  • The Cloud
  • Flexibility.
  • Connection Loss.
  • More Complete Range of Applications
  • Data Security.
  • Better Security.
  • Virtualization
  • The Cloud
  • Many vendors have also expanded their coverage into revenue management, sales and catering, spa/golf/activities and so on, within their own software and/or by interfacing to specialized systems from other vendors.
  • a search for a system (or system set) with much broader capabilities.  These usually include marketing, multiproperty reservations, distribution channel management and coverage of every aspect of the guest experience, both on and off property. 
  • Property management systems (PMSs) have been fundamental software in every hotel for decades
  • As more guest and operating information needs to be captured and managed, many hotels and resorts need multiple other systems to complement the PMS. However, the more applications are required, the greater the amount of computer room hardware needed to run them and the more complex the support requirements become. 
  • Cloud computing takes virtual server tools one stage further, using them to allocate the resources of vast numbers of servers quickly and flexibly among many different companies’ needs
  •   Further, the on-demand flexibility means that hoteliers no longer need to worry about buying and implementing more hardware resources as their businesses grow; they just call up the cloud vendor and ask for it to be allocated.
  • Data storage is another factor,
  • toring all this data on cloud-based servers is cheaper than continually expanding on-site storage, though of course selection of a trusted, secure vendor for the cloud is even more important.
  • There’s one link between the PMS and the revenue management system, one to S&C, one to the GDSs and Web booking sites, and so on, not one per system per property.  Traditional remotely hosted approaches do outsource the support and security issues but can’t provide the economy-of-scale savings nor the flexibility of clouds.
  • Alternatively, since many cloud-based systems are accessed via Web browsers it’s also possible to use 3G (and soon 4G) high-speed cell phone connections to access them if the Internet or other main communications line goes down. 
  • The best approach, though, is to keep a copy of enough critical data on property at all times so that operations can continue even if connection is lost completely.
  • Traditional PMS functionality is still the essential core at every property.  By tracking and managing all aspects of guests’ stays, it’s both a source and collection point for the crucial activity and preference information that forms the basis of all future relationships with them, on and off site.
  • At the same time, the move to cloud-based architecture makes all of these combinations simpler to create, implement and support.
  •  
    Traditional PMS functionality is still the critical core at every property. By tracking and managing all aspects of guests' data, it's both a source and collection point for the crucial activity and preference information that forms the basis of all future relationships with the guest. But with the change of technology and the manner we do business today, hotels now need a wider function set than what a traditional PMS provides. Having a PMS on the web and in the clouds is getting more popular. These new Web services make it easier for new vendors to develop fresh approaches and link them quickly and effectively into established systems, providing hoteliers with richer and more varied options. There are more advantages than disadvantages when using cloud computing. The world is changing rapidly and in other for hotels to survive, they have to keep up with those changes.
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    Overall this article gives an overall prospective of how PMS are run. The basics include how PMS systems have move from a completely paper run process to a completely virtual program. This article also speaks of how the us of Clouds has changed the possibilities for PMS systems. Now information can be stored over the internet and accessed from anywhere. The article does mention many draw backs to this process such as outages and server errors. Internet advances have made the speed and flexibility of PMS much more vast.
  •  
    Hey all, here is an article I found that talks about the traditional PMS systems for hotels and how it once rained supreme. Now a days, traditional PMS systems are not cutting it anymore because businesses are growing and are trying to find systems that have more functionality. This article brings up a few different options that a business could adopt and put into use. Installing software applications at the property is becoming unmanageably complex. Despite very worthwhile gains in functionality, no PMS will ever cover everything a hotel needs; none offer telephone service, for example. As more guest and operating information needs to be captured and managed, many hotels and resorts need multiple other systems to complement the PMS. The first option the article bring up is Virtualization, Server Virtualization is not a new technology, but its adoption by the hospitality industry is relatively recent. The basic concept is that specialized control software allows the physical resources of a single computer server-memory, disk space and computing power-to be divided as needed between several different software applications, each perceived to be running on its own dedicated server. The second option is running a cloud based system, we all know what that is so I will let you read the article. Enjoy
  •  
    The author attributes a growth in 'hotel complexity' that is driving the need for a change with traditional PMS systems and the limits of their capabilities. According to the article, the current PMS system is unsustainable and will need to evolve to meet client's demands- such as cloud computing, which is highlighted as being beneficial to hotels especially with regards to flexibility, better security, speed of implementation, etc. The pros and cons of cloud computing are clearly described, the cons mainly being loss of connectivity and security breaching. Although traditional PMS are essential for most hotels, cloud computing could put them at a competitive edge.
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This German town replicated itself in VR to keep its tourism alive - 0 views

  • Tourists may soon be able to explore the picturesque cross-timbered houses and historic churches of Herrenberg via virtual reality (VR), thanks to a digital twin developed with the High-Performance Computing Center Stuttgart (HLRS). TNW online events
  • There are now plans to develop the emerging area of virtual tourism for the town, which has a population of around 31,000.
  • “We have a very beautiful city center so tourists can explore it in a digital way with VR glasses before they come to Herrenberg, which is an interesting benefit for the future,” Reith said.
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  • Dembski told Cities Today the use of digital twins by cities is “only at the beginning” but is progressing quickly, especially in Asia.
  • But there are many aspects that are deeply human and cannot be reproduced in digital copies, such as culture, interpersonal relationships, joy, and happiness. A digital twin is a tool, not a solution.”
  •  
    This article discusses how the German Town of Herrenberg created a virtual version of itself that will allow to down develop virtual tourism. The reason I view this as a story about Green computer technology is virtual tourism is a very Green environmentally friendly version of tourism. It allows tourist to explore a place with much less environmental footprint. A virtual tourist can explore a town without flying or driving which reduces air pollution. I don't think virtual tourism would replace actual tourism but can allow for the creation of new tourism without the same environmental impact of actual tourism.
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Virtual events keep restaurant customers engaged and can boost sales - 0 views

  • Virtual events are the new norm, and for those who do it right, there is an eager audience waiting to engage.
  • essential to operate in the virtual space effectively to ensure restaurants and bars stay relevant and top of mind
  • It has kept me engaged and it has kept our guests engaged with us.” 
  • ...7 more annotations...
  • The model of the ‘Zoom happy hour’ is dead
    • anonymous
       
      AHAHA yes. Please yes.
  • “People are missing experiences. So, think about what your guests want. If you’re a regular at a restaurant, and they say ‘we are gonna teach you the secrets behind some of our signature dishes along with some great wine pairings,’ that could be meaningful.
    • anonymous
       
      Like Stephanie Izard's Goatceries. So smart to engage in a new way
  • As best as you can, try to figure out who your audience is. I knew that I had to aim at folks who were looking at quarantine as a time to explore their passions. My classes are quite reasonably priced, but they, and the wines that accompany them, are definitely more expensive than many wine drinkers would be interested in, and I'm fine with that. I feel very confident that I can deliver a class experience that makes people feel very good about the $25-$35 they've spent on a 90 minute class.”
  • Zoom classes with my staff where we covered the history of different spirits,
  • I realized I could repurpose them and tailor them for consumers.
  • Anything they tasted during the classes, I offer for retail sale afterwards,”
  • Be well versed on the content, and more importantly, set expectations for your panelists,”
    • anonymous
       
      Like teaching
  •  
    With restaurants having to go dark to most of their customers, it has become essential to reinvent and find a way to connect through online events. Using newer technologies like Zoom, Tock, and other social media platforms, closed restaurants and bars can find a way to connect and engage their customers, and sometimes even find a profit in it. In this article, we follow the path of a wine bar owner who closed his doors early on. He then moved to zoom classes for his servers, and decided to tailor them to his consumers. Now, he offers virtual tasting experiences that are followed up with the options to buy those wines directly from his bar. He also has done classes for 25-35 that engage his consumers in a positive experience. I've seen this happen a lot lately with successful pivots in restaurants. Girl and The Goat did this with goatceries, where she has created multi-day groceries that are partially prepared that guests can pick up and then follow her online cooking class directions. I've also seen this with Christina Tosi as she has started online baking classes through Instagram. If restaurants can continue this through the pandemic, it might offer another new option for revenue in the future.
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Understanding Digital Business Models: Virtual Restaurants And Ghost Kitchens - 0 views

  • a recent report by Statista predicted that worldwide online food delivery revenue will reach over $324 billion in 2022.
  • A virtual restaurant is a restaurant brand that only exists online.
  • This model helps existing restaurants get more out of their current business.
  • ...8 more annotations...
  • One way to look at it is that ghost kitchens take more of a WeWork approach, offering flexible leases to operate a dedicated commercial kitchen.
  • For a restaurateur who is starting from scratch, a ghost kitchen can be an affordable option (like a food truck), rather than setting up a traditional brick-and-mortar operation.
  • The segment for both virtual restaurants and ghost kitchens is still young and wide open
  • A winning digital-only restaurant marketing plan should include leveraging national partnerships with the online ordering/delivery platforms, sophisticated digital marketing, search engine optimization and social media creation, as well as everything from professional food photography, menu design and much more.
  • Each app has their own customers, and if you are not listed on a certain app, you simply don’t exist to the people who use it. Each platform will bring incremental revenue.
  • Don’t just live on the third-party apps. And remember that photos are really important with digital storefronts.
  • There is a substantial amount of volume that must be hit just to break even; in my experience, this is typically $600K to $700K in annual sales.
  • First, both models are part of an emerging restaurant segment that primarily exists online, with no physical storefront and with a major focus on off-premise dining and delivery.
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    This article is about Virtual Restaurants, Ghost Kitchens, and the differences between the two. To be honest, I was not really familiar with either of these concepts before today, though I can see the appeal of both and why they are increasing in popularity. It's obvious that the pandemic played a large role in accelerating the popularity and significance of these kinds of services but I do not think things will slow down. It is evident that people like the ability to order a wide variety of food and get it in a timely manner while still retaining its quality. I think that ghost kitchens are a great opportunity for people to test out their restaurant concepts without committing to a long term lease, a large investment in equipment, etc. I think that it will lend to more diversity in delivery food and potentially even higher quality.
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    Ghost kitchens is such an interesting concept and the name just grabs you! I skimmed through this article and will definitely go back to properly read it once I have the brain capacity to do so haha. Judging from your review on it these are becoming popular and significant in our day in age.
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The Rise In Preference For Hosting Virtual Events Is - 1 views

  • The Rise In Preference For Hosting Virtual Events Is Contributing To The Growth Of The Event Management Software Market
  • the increasing preference for hosting virtual events is significantly contributing to the growth of the event management software market.
  • Zoom had the most respondents, accounting for 50.3%, followed by Microsoft Teams with 12% usage and Facebook Live with 9.4%. This rise in the usage of virtual platforms for hosting events is contributing to the growth of the event management software market.
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  • The global event management software market share is expected to grow from $5.78 billion in 2021 to $6.56 billion in 2022
  • Artificial intelligence is the ability of a computer or a robot controlled by a computer to do tasks that are usually done by humans because they require human intelligence and discernment. It is mostly used in event management due to its ease and affordability.
  • North America was the largest region in the event management software market in 2021.
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    Event Management Software is ever evolving as is the way promoters and companies look to make events, conferences and conventions more profitable and case a wider net of attendees. As those additional revenue streams present themselves, event management software companies are continually streamlining the event process of sponsorships, speakers, maps, virtual meetings, touchless check-ins and much more.
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Event Planning - conference management - International Meetings Go Virtual - Successful... - 0 views

  • Last year, the company hosted a one-day marketing conference in its headquarter city of Atlanta, featuring speakers from the Coca-Cola Company who discussed branding and marketing development. EPiC used virtual meeting technology to broadcast the discussions to business owners and marketers based in Trinidad and Cape Town, South Africa. "In the environment that we're living in, where people are trying to grow their business and build awareness, it really is a huge expense to fly out to the States, and book a three-day conference to hear maybe one or two people you are interested in," says Isha Edwards, brand marketing consultant and business instructor for EPiC. "So why not have a virtual aspect to the meeting? All we need is an internet connection and a video camera."
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How does virtual event planning software work? - 0 views

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    The event planning virtual software allows everything that you gather to be in one place. The article states "Event planning software takes important aspects of an event and keeps them all in one place for easy access". Event planning can be very challenging, because you have different information stored in different places; but with this virtual software it provides calendar, contact lists, online registration and your to do list all in one place. The software is available for a trial, before purchased; so that you can test it and see if it's in your liking. The article discusses other companies that provide similar services as the virtual event planning software. The websites that they mentioned are Eventpro-planner.com, Eventbrite.com and Punchbowl.com. The Eventbrite website, helps you to manage events; which also provides you with live attendees. They also provide marketing tools for your event like e-mail and social media marketing. Punchbowl.com is a website that offers event planning services for free. Some of the services are: invitations, accept RSVPs, manage your to do list, and it even accept guest contribution in monitory founds for your event. With all these software development, and the fact that they are virtual; this create a new entity to the event planning world.
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    This kind of software sounds really good. It can imitate to hold an event in details. It gives these options which also remind a planner of something important things. And also I can test it before purchased, I think this is good, cause some software actually does not fit for you, and you realize that after purchasing and using it.
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HNN - Hotel technology trends to keep an eye on in 2018 - 1 views

  • In-room technology upgrades
  • Virtual reality
  • obots
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  • Personalized experiences/smart rooms/Internet of Things
  • Mobile connections/payments
  • Virtual concierge
  • n addition to maximizing guest experiences, advances in technology both increase hotel revenue while decreasing other expenses, and as a result, the hospitality industry is investing in a number of technology based upgrades.
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    Hotels are stepping up the amount of tech on their properties as guests want the comforts of home, during their stay. Below are 6 trends to look at in 2018. 1. Virtual Concierge- App technology is allowing guests to access anything from local dining to concert tickets, and directions etc. from the comfort of their own phones without having to make a phone-call or walk to the concierge desk. 2. Mobile Connection/ Payment- Check in/ out, room keys are all done from app tech. 3. Personalized experiences/smart rooms/Internet of Things- Guests now have the ability to control the temp, humidity, lighting, blinds; do basically anything they fancy from their rooms. 4. In-room technology upgrades - WiFi improvements allowing technology to stream seamlessly while you are staying on the property 5. Virtual reality- VR tech is new to the mass market and hotels are not letting it slip by. Hotels are allowing guests to basically take a vacation to another location, from the comfort of the bedroom. 6. Robots- Robots are now being used in place of front office staff, in room dining, maintenance, to create a more private and efficient service.
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    This article discusses how hotel technology trends are growing and experiencing a very high demand. Technology is ever shaping and modeling new paths for better guest experiences and streamline hotel operations. In an already very competitive market, hotel operators are always looking for new ways to enhance their on-site operations and guest experiences. Some of the latest trends include virtual concierge, mobile connections and payments, personalized experiences, smart rooms and robots. There are always advancements in-room technology upgrades such as guest access to Wi-Fi since smartphones, tablets and laptops have become a must for travelers. It is such as exciting time to be apart of the hospitality industry, whether it's as an employee or guest.
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    A lot of new trends with IT have emerged within the year of 2018 so far which include: Virtual concierge - Saving guests the time to physically go down to a concierge desk and wait to talk to someone is key with online 24-hour concierge service Mobile connections/payments - Mobile check-ins Personalized experiences/smart rooms/Internet of Things - Using apps to control room temperature, lighting, etc In-room technology upgrades - Introducing smart TVs and all-access wifi Virtue Reality - 360-degree videos of hotel properties are now a thing. Offering guests the opportunity to see where they'll be staying is a huge advantage Robots - The Henn-na Hotel in Japan is ran by robots all throughout the property and this phenomenon is expanding to other hospitality establishments.
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(PDF) The Digital Disruption of Virtual Reality and the Future of the Steel Roller Coas... - 0 views

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    This article deals with virtual reality and how it is impacting the future of the steel coaster. "While VR product development and integration strategies are still in the early stages, as it currently stands, VR is identified as a key role player and complementary technology for further consideration in the roller coaster industry going forward." "With leisure experiences such as amusement and theme parks attracting both domestic and international tourists, and tourists being a highly sought-after commodity capable of turning almost any tourism destination and its attractions into thriving exports (Louw, 2017)" "Furthermore, the US attractions industry grew at nearly twice the rate of the overall US economy and over a timeframe of seven years (2004 - 2011), the impact of attractions grew 50%, with an average growth rate of 6% per annum (Oxford Economics, 2013)" 'This implies that there is not much of a new experience on offer for visitors who have already mustered the courage to conquer these rides which may prove to be cumbersome for park management as far as visitor attendance is concerned and, especially, as far as attracting return visitors is concerned. " "Google Trends indicates a steady increase for the search term "virtual Reality" over the past 5 years, with a notable spike occurring during 2016 (Google Trends, n.d.)" "With the introduction of VR, however, existing roller coasters and their infrastructure can be revitalised at a fraction of the cost of a complete rebuild by introducing a digital experience overlay (Louw, 2017a:135)" "Naturally, future work could include gaining a better understanding of how VR additions to existing roller coasters affect park visitor numbers with prior studies having indicated positive results of introducing new attractions lasting up to 2 years (Cornelis, 2010)."
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E-Commerce Innovations With Applications for Hospitality - 0 views

  • With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.
  • Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one
  • the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention
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  • One such avenue is through retargeting. This is the process whereby shoppers who have visited a website are displayed adverts for that site even after navigating away from it. It can also be employed when a shopper adds a product or service to their cart, but then abandons it before paying.
  • With recent advances in 360-degree photography, hotel websites can now offer virtual tours of their rooms and venues. This lets any potential customers to see first-hand (almost) where they will be staying before booking.
  • one of the most simple tactics is to use ticker counters to denote how many rooms are available for certain dates, with the number steadily decreasing as they get snapped up. Urgency is a powerful motivator of action, and a countdown is perfect for conveying that.
  • As ecommerce grows ever more popular, online businesses are given more and more options to capitalize on psychological triggers to turn potential customers into sales. There are a number of these available out there, from storytelling, to building a sense of community.
  • Ecommerce is also a great medium for utilizing social proof. This is the leveraging of user-generated reviews and testimonials to convince dithering customers to commit to a purchase. By sharing customer sentiment in emails or on websites at the point of sale, brands can head off any concerns that shoppers might have with authentic testimonials.
  • The arrival of ecommerce has transformed the way thousands of industries do business
  • From retail and finance to construction and agriculture, more and more businesses are embracing the ecommerce boom
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates.
  • Improved customer experience, targeted advertising, streamlined marketing processes — the benefits for brands are almost endless.
  • commerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Today’s consumers are increasingly demanding a more personalized service in their ecommerce experience.
  • London’s Strand Palace Hotel offers their guests such an experience, with the option of navigating through their restaurant, cafe, lounge, gym and more, all without ever even setting foot in the hotel.
  • VR is already being experimented with by a number of big-name brands.
  • Another innovation offered by ecommerce is selling to segmented buyer personas. These are imagined creations of your most common types of customer, built on consumer data that takes into account how and why they shop with you.
  • This is a useful technique employed by a number of online stores.
  • allowing them to target anyone who abandoned their cart before paying by displaying relevant ads and sending emails with special offers and discounts. By ‘chasing’ consumers as they browse the web, online businesses can ensure that they follow up on any missed sales.
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    This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.
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    This article talks about how e commerce is opening up new roads for organizations everywhere throughout the world for many different industries. The hospitality industry has a ton to pick up from embracing new technology and web based innovations such as e commerce. By utilizing such technology, this has helped hotels offer virtual tours, generate more reviews, and create more online businesses by marketing experiences. As applications such as TripAdvisor, Amazon, Expedia and many many more, these have created a more personalized hotel shopping experience and has aided in tracking a traveler's booking journey.
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    E-commerce as a standalone concept is one that has revolutionized all business done throughout the world. However, when it comes to hospitality, it becomes more and more intricate. Innovations within the scope of the hospitality industry have made it very easy to track a potential guest and lead them to our resort/hotel/theme park/restaurant, etc. If a guest is looking for a romantic getaway repeatedly on our site, then we can better tailor a search for them so they can enjoy quality time with each other. This is done through the use of what are called cookies. Cookies are small files that are saved on your browser when you first start searching on any given site. These files allow companies to use target marketing and aim at you, knowing what you like. Another great way that e-commerce has evolved for us here in the hospitality industry is that we can now offer our guests virtual reality tours of our rooms and commodities from the comfort of home. This allows us to show off our properties while the guests decide without having to make the trip beforehand.
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    Applications today has made the hospotality industry florish. It has given the industry several opportunities such as a better hotel shopping experience, selling to buyer personas, tracking buyer history, and virtual reality tour of the hotel.
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    The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .
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    The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.
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Coronavirus: Is virtual reality tourism about to take off? - BBC News - 0 views

  • In the absence of travellers, tourism boards, hotels and destinations have turned to virtual reality (VR) - a technology still in its relative infancy - to keep would-be visitors interested and prepare for the long road to recovery.
  • Iata predicts that travel will not resume to pre-pandemic levels until 2024.
  • "The impact of Covid-19 may have allowed VR to somewhat shake off its image of being a gimmick in tourism,"
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  • Digital applications cannot, and are not intended to, replace the experience of real-world travel
  • But VR and AR (augmented reality) applications are essential elements in keeping interest in Destination Germany alive during travel restrictions, getting potential customers excited about our product and providing inspiration for real-world travel."
  • With travel still largely at a standstill, it remains too early for Ireland and Germany to gauge their return on investment: that is, the number of people who, having seen a destination virtually, actually book tickets and visit.
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    Technology has been present in the travel and hospitality industry for years but only until the pandemic has it really blossomed. Technology is changing the way we travel and it's going to accelerate with VR in a post-pandemic environment. Countries like Germany and Ireland are turning to VR to capture visitors virtually and this results in them actually booking tickets with the goal of one day visiting the country. VR technologies are a cost-effective method to help people feel more comfortable and more willing to travel.
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