Last year, the company hosted a one-day marketing conference in its
headquarter city of Atlanta, featuring speakers from the Coca-Cola Company
who discussed branding and marketing development. EPiC used virtual meeting
technology to broadcast the discussions to business owners and marketers
based in Trinidad and Cape Town, South Africa. "In the environment
that we're living in, where people are trying to grow their business and
build awareness, it really is a huge expense to fly out to the States, and
book a three-day conference to hear maybe one or two people you are
interested in," says Isha Edwards, brand marketing consultant and business
instructor for EPiC. "So why not have a virtual aspect to the meeting? All we
need is an internet connection and a video camera."