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Kevona Richardson

Email Etiquette: Think before you type - Hcareers - 0 views

  • About 70 percent of North Americans use the Internet and email is their top reason to go online
  • This means it’s a good idea to take the time to create a subject line that’s catchy and concise
  • Nothing is more frustrating than a group of people getting an email that’s directed at a single person
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  • For the most part, “Hi” and “Hello” are for personal emails and “Dear” and “To” are reserved for business emails.
  • A :) (smiley face) and a “LOL” (laugh out loud) might suit a personal email. But when you get down to business, it’s best to stray from abbreviations and emoticons. That means no winks or sad faces and no TTYL (talk to you later). The only abbreviations that might be acceptable are common hospitality-related acronyms, such as ARDA or NRA.
  • About 70 percent of North Americans use the Internet and email is their top reason to go online
  • About 70 percent of North Americans use the Internet and email is their top reason to go online
  • About 70 percent of North Americans use the Internet and email is their top reason to go online
  • Nothing is more frustrating than a group of people getting an email that’s directed at a single person
  • For the most part, “Hi” and “Hello” are for personal emails and “Dear” and “To” are reserved for business emails
  • A :) (smiley face) and a “LOL” (laugh out loud) might suit a personal email. But when you get down to business, it’s best to stray from abbreviations and emoticons. That means no winks or sad faces and no TTYL (talk to you later). The only abbreviations that might be acceptable are common hospitality-related acronyms, such as ARDA or NRA
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    This article is basically the rules and regulations of how to write an email. Netiquette is important because if you make yourself seem professional, the people whom you send these emails to will reply and treat you with respect. Especially if its a business email. The article teaches you about how to write a subject line and the difference between cc and bc. It also teaches you not to use lol and thesmiley face emoticon unless the email is personal. This article also teaches you on how to relax on the punctuations. Too many exclamation marks might seem like your going crazy screaming at someone. It also teaches you about how to properly send signatures. I think everyone should read this article to perfect their emails. Especially students because now and days , there is no need to go to your teachers office. You just shoot your teacher an email and it will make your life easier.
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    This article is about the basic rules of netiquette. It breaks down from everything from the subject to the signature. It shows you differences of writing a business email and a personal email.
Danielle Forem

Real-Life Teaching in a Virtual World -- Campus Technology - 0 views

  • A 3D virtual environment is believed to increase participation and improve retention.
  • Second Life is free to join, so both teachers and students pay nothing to get started. Virtual land--the meeting space--has a fee, but Linden Lab gives a discount to educational institution.s (See secondlife.com/land/privatepricing.php).
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    Second Life is a website that provides companies to use a virtual world to benefit their companies. It hasn't worked that great in small stores and traveling ideas such a cruise lines but education is one idea that has used the virtual world to a great advantage. "The Second Life Educators (SLED) community has an e-mail list that included more than 4,700 working in or interested in education in Second Life." Many universities have made exact replicas of their campus so that students couldn't feel as if they really traveled to get to class. I feel this is the best perk for students because they won't have to spend money on gas when they could just wake up and communicate through a microphone to their instructors. One thing that is surprising is, Second Life is free to join for students and teachers. Its important to keep up with the fast growing technology and this is the perfect way.
lin liu

What The Hospitality Industry Can Teach Facility Managers - Facilities Management Facil... - 0 views

  • I set my luggage on the bathroom's tile floor and head to the bed for a thorough bug check.
  • Next, I go to the thermostat and reset it to a higher, energy-efficient number.
  • Finally, I take a look at the room's layout: Is it maneuverable? Are desks/dressers/closets easy to access and use? And last, but of utmost importance, what's the evacuation route?
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  • we think that there's no better place than the NFMT Vegas Conference & Expo to discuss just how hospitality facilities can demonstrate best practices for all buildings in sustainability, energy efficiency, occupant safety and ADA compliance.
  • For the first time, this year's conference will feature a track dedicated to hospitality and provide perspectives from some of the market's most knowledgeable sources.
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        This article is a kind of blog, written by a traveler who formed by years of working in the facility management field. She described her ritual when she checked in a hotel room. She mentioned the National Facilities Management & Technology Vegas Conference & Expo and discussed just how hospitality facilities can demonstrate best practices for all buildings in sustainability, energy efficiency, occupant safety and ADA compliance.       Nowadays, more and more hotels try to address the energy efficiency initiatives. And they also know the importance of controlling the operational costs.     The technological facilities can highlight some key innovations and solutions for the entire facility management marketplace.
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    The article tracks the author's journey to hotels and meetings, in order to provide information to hotel facility managers. The author saw some facilities in hotels, including the bathrooms, living rooms, and layout and so on. The author thought the facility manager should pay attention to the room layout; namely is it maneuverable? Are some desks or closets easy to access and use? Moreover, the author mentioned the sustainability. Nowadays, sustainability is important in hospitality industry. The managers should be responsible to have environmentally friendly facilities. Another physical plant concern is the ADA. Hotel facility managers should also pay attention to the ADA.
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    "have knocked $5 million in operational costs off the annual budget"
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    This article shows us some advanced facility and technology in hotels in Las Vegas. People have Many people would like pay attention to the physical plant. The author works in the facility management, he habit to check the floor, bed, energy-efficient equipment, and so on. The NFMT Vegas Conference & Expo, with best practices for all buildings in sustainability, energy efficiency, occupant safety and ADA compliance, which impresses the author a lot. The vice president of HEI Hotels and Resorts addressed "Energy Efficiency Initiatives for Hotels" as important goal. In the past three years, they have made 5 million in costs off, and also, there is a must-attend presentation on bedbugs. They won the 2012 U.S. EPA's Energy Star Sustained Excellence Award. The president discussed the impact of the ADA Final Regs on the hospitality industry. Some information about requirements, hospitality-specific concerns. The author desired to see the latest development in hospitality. He impressed the effects of key innovations and solutions for the facility management marketplace.
TIAN LIU

Lessons from Apple & Google Teach Operators to be Leaders in Hospitality | Top Stories ... - 0 views

  • Hospitality leaders need to become pioneers.  Let’s iterate, take bold risks and be okay with failing fast so we continue to progress and deliver on improving travel experiences.  The next generation of travelers is looking for the creative thought leaders to anticipate needs that travelers don’t even know they are looking for yet.  
  • 1) Add a new product, feature or service into your portfolio every year. 2) Change what you’re doing or who you partner with. Are you successfully operating in Mexico? Add Central America. Cater to the business traveler? Go leisure. 3) Kill the product, then do one better. Not making money in F & B? Close it out at one location and perfect concierge service. 4) Eliminate some of the laborious and outdated notions of a traditional hotel.
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    The article was talking about how the hospitality firm can learn something from other industry, technology. As we all know the leader of the IT industry are Google and Apple inc. What is the most successful strategic to attract the customers? Through the article we can obviously find out the chrisma of the product is the most significant thing they have, the customer always expect some new things and improve at their new product, next version, this is the most important point of them to catch the customers' attention.  For the hotel industry, their have a lot similar things with technology area. The invariable system can not have any attraction in modem life, the hospitality leaders need to find out what is wrong with current system and operation and then find the solution. They should substitute some fresh thing for the old one, looking forward for the performance of new version, so the customers will have more increase in greenness and exception of the  new product in the future.
boyan yuan

The Six Dumbest Ideas in Computer Security - 0 views

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    computer security is definitely still a "hot topic." But why are we spending all this time and money and still having problems? . Systems based on "Default Permit" are the computer security equivalent of empty calories: tasty, yet fattening.The most recognizable form in which the "Default Permit" dumb idea manifests itself is in firewall rules.Another place where "Default Permit" crops up is in how we typically approach code execution on our systems. 2.Why is "Enumerating Badness" a dumb idea? It's a dumb idea because sometime around 1992 the amount of Badness in the Internet began to vastly outweigh the amount of Goodness. "Enumerating Badness" is the idea behind a huge number of security products and systems, from anti-virus to intrusion detection, intrusion prevention, application security, and "deep packet inspection" firewalls. 3."Penetrate and Patch" crops up all over the place, and is the primary dumb idea behind the current fad (which has been going on for about 10 years) of vulnerability disclosure and patch updates. 4.Hidden in Parker's observation is the awareness that hacking is a social problem. It's not a technology problem, at all. "Timid people could become criminals." The Internet has given a whole new form of elbow-room to the badly socialized borderline personality.If you're a security practitioner, teaching yourself how to hack is also part of the "Hacking is Cool" dumb idea. 5."Penetrate and Patch" can be applied to human beings, as well as software, in the form of user education.Dealing with things like attachments and phishing is another case of "Default Permit" 6.There's an important corollary to the "Action is Better Than Inaction" dumb idea, and it's that: "It is often easier to not do something dumb than it is to do something smart."
diana morales

Evolution In Travel Agent Industry | PRLog - 1 views

  • The travel industry is growing 23% faster than the world economy and will continue historical growth for the next 18 to 20 years.
  • Years ago, when you wanted to go on vacation, there was only one option. You had to hoof it down to your local travel agency and browse through some travel brochures.
  • Then, a few things happened. First, the airlines decided they didn’t need travel agents anymore and they pulled the plug on agent commissions
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  • Then, the second thing happened. The advent of the internet connection changed the face of travel forever. Information is readily available 24 hours a day about any aspect of travel you can imagine - from luxury yacht trips in the South Pacific to staying at a youth hostel in Europe
  • In the wake of the home-based business revolution, many travel agents have moved their businesses to their homes.
  • The travel industry is growing 23% faster than the world economy and will continue historical growth for the next 18 to 20 years.
  • First, the airlines decided they didn’t need travel agents anymore and they pulled the plug on agent commissions .
  • Then, the second thing happened. The advent of the internet connection changed the face of travel forever
  • Now, there is so much information available to consumers, they’re often left floundering in the sea of travel offers. Travel agents are skilled at cutting through the hype and emotion-driven marketing of suppliers. They have learned how to match travelers with vacations they will treasure.
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    The travel industry has evolved over the past years. In the article it talks about how travel was limited in years gone by and you had to physically sit in a travel agent office in order to book your vacation. They were the only one who had all the information about travel. Then came the evolution of the travel industry and now everybody can book their vacation online with or without the help of a travel agent.
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    The article here explains the evolution of how we used Travel Agents back in the day and how we got to a point where we no longer needed travel agents. Back in the old days if anyone wanted to fly to another country or state, we went thru travel agents so we can get a booked flight and car services etc. Now we do everything ourselves. We find out information on our own and book and print our own tickets. Why? because of the internet. The internet will teach you anything and will give you whatever you are looking for. According to the article , people are overwhelmed in all the information provided by the internet that they cant decided where they want to go or where they want to stay at. So business is coming to travel agents. We feel so busy now and days that we give all the work to someone to do everything for us.
LU DENG

11 Green Hotel Projects Proven To Save Money | Green Lodging News - 0 views

  • Bathroom Light as Night Light
  • Guests frequently leave bathroom lights on as night lights. Assuming this happens on a regular basis, or about eight hours per day, it will cost an additional $50 per room per year to operate this light. We suggest installing a motion sensor in each bathroom.
  • Storerooms generally have one or two 100-watt incandescent lights that are frequently left on continuously. When these lights burn all hours, it will cost the hotel $60 to $120 per year per room in wasted energy. We suggest installing either a motion sensor, or simply placing a sign telling employees to turn off the light.
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  • many managers leave these lights on for decorative purposes when the pool room is closed. Turning these lights off for eight hours every night will save approximately $250 per year.
  • Small indoor swimming pools are usually provided with two 500-watt incandescent underwater lights.
  • most rooms provide four table or wall-mounted incandescent lamps. Typically, these are 100-watt incandescent bulbs. When they are left on for four hours per day, the energy cost is $50 per year, per room. We suggest changing these lights to CFLs or LEDs.
  • If, despite the natural light, lights are turned on continuously in stairwells, it will cost $200 to $300 per year per stairwell depending on the number of floors in the hotel.
  • We suggest installing motion or occupancy sensors to light hallways and stairwells.
  • Assuming the presence of ten 400-watt high-pressure sodium lamps, operating these lights just one hour too long in the morning and in the evening will cost the hotel owner an additional $250 per year.
  • To realize the full savings, we suggest to first make sure the lights are hooked to a daylight sensor (although most parking lot lights are).
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    This is an interesting article that teaches us eleven useful methods to be energy efficient in running hotels. According to authors' experience, it is not unusual for hotels to save $10,000 to above $30,000 per year, per property, by employing the right measures. For me, I like the lights saving part which can be simple and effective. For instance if we install a motion sensor in the bathroom per suit, it can help to keep the lights off when no one uses it and this can save at least $50 per room per year. For the decorative using lights, like the night pool lights, if we turn it off, we can save at least $250 per year. We can also install motion or occupancy sensors to light hallways and stairwells. Besides we can control the parking lot lights to a saving of $250 per year.  Energy saving methods can be everywhere and if we pay much attention to details of energy usage, it puts money in hotels' pockets.
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    This is an awesome article. I think that if people would just think a little more when they are using electricity it can save money but when people are staying in hotels the mind set is that they are not the ones paying for the electricity so who cares -- leave lights on all day and leave the TV on all day. There are so many ways to help save money in hotels by putting up lights with sensors in so many locations that really will help the planet as well as help the property save money. Great article!!
Yongjoon Ji

Social responsibility key for TownePlace - 0 views

  • As for the many properties that are not part of the LEED program, TownePlace Suites still requires LED light bulbs as well as energy-star ratings on all appliances. Motion sensors that control lights also are a standard in back-of-house utility closets, Nalewanski said. “When you think of how many utility closets we have back-of-the-house, that’s one of the last things the housekeepers have on their mind, so we make it easy for them.” Front of house, the brand has implemented a linen reuse program that requires housekeepers to change the sheets only two times per week if the guest stays that long, otherwise they are changed for every new customer, he said. Marriott, as a whole, is taking bigger steps this year to brand itself as a socially responsible corporation.
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    Marriott Corporation set up an eco friendly program, which is called LEED volume program. Towneplace Suites is the main leader of this program and they created it because of they would like to teach and tell about what it really means to be social responsible. The goal of the program is to provide a pre-certified hotel design as green hotels. More than $100,000 can be saved per project and company will do all the work with owners pre-opening and post-opening. They usually focus on lighting and towel. They prefer to use motion sensors rather than regular light bulb and try not to change sheets and towels too often. They are some hotels trying to be green hotels but it is very rare that big corporation hotels try to be the one and lead industry. I believe it will bring positive effects to whole tourism and hospitality industry.
bhern082

The ABC's of Event Planning | Cvent Blog - 0 views

  • When planning your event, before you can begin marketing and sending invites to potential attendees, you need to know who your audience is!
  • The check-in process is the first impression your attendees have onsite, so you should make it a positive one by incorporating badging and ticketing software,
  • Know your team and play to everyone’s strengths when you delegate work.
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  • Make sure you start researching speakers and sending inquiries early in order to have a strong lineup at your event.
  • There are a lot of factors that go into hospitality – hotels, food, drinks, etc. Each of these components has a big price tag, too.
  • ou need to be willing and able to jump through hoops in order to get your event organized
  • That means you need to ensure you are planning some networking time into your event schedule.
  • Staying organized and on top of everything that needs to get done is the only way it’s going to all come together.
  • , quality will always win
  • Research is the first step of event planning.
  • If you have attendees coming in from all over, your venue should be close to or at a hotel and easily accessible via public transit.
  • Planning an event can be really stressful, but it doesn’t have to be if you’re using all of your resources.
  • Create a work back plan that clearly lays out everything you need to accomplish before the day of the event.
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    This article teaches us the ABC's of event planning. Going through each letter of the alphabet it focuses on some of the top concerns when planning any type of event. From learning what kind of audience you are catering, to making sure get enough sleep. These are very important topics that one needs to be aware of when planning an event.
sharline86

What the Marriott Breach Can Teach Us About Cybersecurity in the Tourism & Hospitality ... - 0 views

  • Marriott breach that compromised the records of up to 500 million customers. The data breach occurred through the IT company, a third party, that managed the Starwood reservation database.
  • Marriott took too long to disclose this breach.  Even though the breach was found in September, disclosure did not occur until nearly three months later — and ultimately, the company failed to protect valuable customer information. The company is already the subject of class action lawsuits that could have a severe impact on the organization.
  • Over the last 3+ years, the Tourism & Hospitality sector has been very average (if even just a bit below) when it comes to cybersecurity performance as compared to other industries.
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  • Since 2016, nearly 5% of the tourism & hospitality entities that BitSight tracks (out of a total of almost 2,000) have experienced a publicly disclosed data breach. This is the 4th highest percentage of breach out of the 23 key sectors BitSight monitors, trailing only healthcare, education, and government.
  • For all companies, tourism & hospitality has the 2nd highest percentage of companies with an Open Port grade of D or lower (Education is 1st).
  • For example, Fortune 1000 tourism & hospitality companies are performing poorly compared to the sector as a whole when it comes to reducing unnecessary Internet exposures (“Open Ports”).
  • Though it is often assumed that larger organizations perform better in cybersecurity, the data on Fortune 1000 companies in this industry suggests otherwis
  • Ultimately, cyber incidents like the Marriott breach confirm that companies in this industry need to be much more about proactively mitigating the risk posed by their supply chain given the sensitive consumer information they contain in their databases.
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    Bitsight examines the 2018 Marriott reservation management database breach. Using the breach as an example, this article shows how poorly the hospitality and tourism industry performs in cybersecurity versus other sectors.
anonymous

Virtual events keep restaurant customers engaged and can boost sales - 0 views

  • Virtual events are the new norm, and for those who do it right, there is an eager audience waiting to engage.
  • essential to operate in the virtual space effectively to ensure restaurants and bars stay relevant and top of mind
  • It has kept me engaged and it has kept our guests engaged with us.” 
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  • The model of the ‘Zoom happy hour’ is dead
    • anonymous
       
      AHAHA yes. Please yes.
  • “People are missing experiences. So, think about what your guests want. If you’re a regular at a restaurant, and they say ‘we are gonna teach you the secrets behind some of our signature dishes along with some great wine pairings,’ that could be meaningful.
    • anonymous
       
      Like Stephanie Izard's Goatceries. So smart to engage in a new way
  • As best as you can, try to figure out who your audience is. I knew that I had to aim at folks who were looking at quarantine as a time to explore their passions. My classes are quite reasonably priced, but they, and the wines that accompany them, are definitely more expensive than many wine drinkers would be interested in, and I'm fine with that. I feel very confident that I can deliver a class experience that makes people feel very good about the $25-$35 they've spent on a 90 minute class.”
  • Zoom classes with my staff where we covered the history of different spirits,
  • I realized I could repurpose them and tailor them for consumers.
  • Anything they tasted during the classes, I offer for retail sale afterwards,”
  • Be well versed on the content, and more importantly, set expectations for your panelists,”
    • anonymous
       
      Like teaching
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    With restaurants having to go dark to most of their customers, it has become essential to reinvent and find a way to connect through online events. Using newer technologies like Zoom, Tock, and other social media platforms, closed restaurants and bars can find a way to connect and engage their customers, and sometimes even find a profit in it. In this article, we follow the path of a wine bar owner who closed his doors early on. He then moved to zoom classes for his servers, and decided to tailor them to his consumers. Now, he offers virtual tasting experiences that are followed up with the options to buy those wines directly from his bar. He also has done classes for 25-35 that engage his consumers in a positive experience. I've seen this happen a lot lately with successful pivots in restaurants. Girl and The Goat did this with goatceries, where she has created multi-day groceries that are partially prepared that guests can pick up and then follow her online cooking class directions. I've also seen this with Christina Tosi as she has started online baking classes through Instagram. If restaurants can continue this through the pandemic, it might offer another new option for revenue in the future.
kbroo026

Katerina Axelsson of Tastry on Teaching Computers to Taste Wine | Wine Enthusiast Magazine - 1 views

  • Using a blend of machine learning, sensory science and analytical chemistry, artificial-intelligence developer Tastry’s in-store kiosks and smartphone app will soon be matching consumer flavor preferences to the bottles available for purchase
  • But connecting consumers to wine they’ll like is just the tip of this tech iceberg. Tastry is now working with wineries to develop flavor profiles that consumers will enjoy, as well as collaborating with distributors to determine what will succeed in which geographic regions.
  • We can look at the chemistry of wine during the manufacturing process and assist winemakers to make blending decisions to increase that value prior to bottling.
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  • They have measurable efficacy for what they’re doing, which is a pretty new concept in production.
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    Tastry uses sensory science, chemistry, and AI to help winemakers better cater to a specific palate, and consumers to better know which wines best match their taste.
Zhe Chen

successful online training program teaches agents about Starwood's nine brands and offe... - 1 views

  • The ProLearning module is a 25-minute online training program that is designed to help travel professionals better understand each of Starwood's nine brands and gives agents exclusive access to the hotel company's lowest room rates, which start at $69 per night. Each of the four current training modules contains video, audio, high-resolution images and other learning aids.
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    This article talks about a successful online training program belongs to STARWOOD HOTELS&RESORTS which is called ProLearing module. This specific online training program is quite beneficial to travel professionals to have a full version of starwood's brands and get familiar with the room rates for agents. Online training systems are commonly used by most internal employees but fewer for externals in hospitality industry. Most of the hotels have their own online training systems for employees to familiar with company concepts, hotel operations, service manuals and even a sales system like StarHot. As a part of training program for externals, ProLearing module does a good job for its company band expansion for agents and finds new market segments which is not just includes regular guests and potential employees. I believe that more and more travel professionals will join this program and make it to succeed.
Nicole Stevens

Brigham and Women's Hospital Tests NFC RFID for Patient Bedsides - RFID Journal - 0 views

  • Harvard Medical School teaching affiliate Brigham and Women's Hospital (BWH) is testing a Near Field Communication (NFC) RFID system it developed that enables health-care staff members to manage the administration of medication at a patient's bedside.
  • consists of a Google Nexus 7 tablet and a software app that interprets RFID tag data regarding patients and the medications they receive. The system works with passive NFC RFID tags attached to medications, to patients' wristbands and to staff members' ID badges, thereby enabling a user to read the tags and link the patient, caretaker and medication in the app
  • Since 2005, BWH has managed its medication administration data via bar codes
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  • However, Landman notes, the time spent scanning bar codes, as well as the difficulty in ensuring a strong Bluetooth connection, can often make data collection during these visits time-consuming. The bar codes themselves could be difficult to scan as well—in many cases, a bar code is printed on a crinkled wrapper that can be difficult to scan. What's more, he says, pushing the workstation-on-wheels from one room to another is cumbersome.
  • Landman's team built a prototype system, using a Nexus 7 tablet, which comes with a built-in NFC RFID reader. They loaded the tablet with the app, and then attached NFC RFID tags to some pharmaceuticals, staff badges and patient wristbands.
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    This program insures the safety and well keeping of the patients. I know it's not the latest in-room safe technology. But having just been in a hospital and having a dreadful experience I can honestly say that this technology would have helped.  During my hospital stay I was lost, mistaken for a man, not given an IV, and almost given the wrong prescription. Now I know it was 3 am, but if this program would have been installed I don't think I would have the same story to tell. The fact that the software tracks both the patients and the staff is what I find amazing. That was the biggest problem with my visit. No-one knew who was supposed to take care of me. This would have changed all of that.
Kristen Kaminski

Disney Institute Program to Deliver Second Keynote at IHRIM 2013 HRMS Strategies Confer... - 2 views

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    IHRIM conferences offer the "perfect blend of networking, education, and technological solutions to issues facing HR and HR systems professionals". IHRIM, the world's leading clearinghouse for the HRIM (Human resource Information Management) industry, announced that the Disney Institute Program will be a key speaker in the HRMS Strategies Conference and Technology Exposition in Lake Buena Vista, FL held on June 5, 2013. The Disney Institute Program will teach conference attendees the method of "Building a Business Through Storytelling".
lorena garcia

Going Green Saves the Green in the Hospitality Industry and Guests Like It - 2 views

  • most consumers are inclined to stay at hotels that take steps to be environmentally sustainable.
  • most consumers are inclined to stay at hotels that take steps to be environmentally sustainable.
  • He cited three categories that matter most to consumers: water, energy and waste reduction
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  • “The two the customers are most willing to do are water conservation and energy conservation. They are willing to turn off the light.”
  • Water conservation is another area where simple changes can make big differences
  • “In a mega-hotel that has 1,000 rooms, imagine if just 10 percent of the guests said ‘No, I’ll reuse my towel.’ That’s 100 rooms. The hotels are saving not only the water and energy but also the waste,” Ogbeide said.
  • “A good example right now is we have smoking rooms and non-smoking rooms in some hotels. As time goes on, hotels may have ‘green’ rooms and ‘non-green’ rooms,” he said.
  • Reading between the lines, most of the consumers, you can tell, are environmentally cautious. It’s intrinsic motivation,” Ogbeide said. “They want the future generations of children to have a good environment to live in.”
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    Hotels going green is being appreaciated by the guests
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    This article is a research study from Godwin- Charles Ogbeide about customer's perception when staying at a going green hotel. He mentions that there are three categories that guests are more likely to look for green hotel and those are: water, energy and waste reduction. He found on the study that guests are more energy and water saving, and he mentions that customers are working more on turning lights off when is not in use. He also makes reference to hotels that currently have "smoking" and "non-smoking" rooms; in the future they could have "green" and "non-green" rooms. The new trend of going green not only save money to the hotel , but also helps increasing their profit margin.
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    This article shows that one of the trends of hotel development is green hotel. Customers pay more and more attention to the green part of a hotel. At the same time, if hotels do a very good job on green part, they will earn more from customers.
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    This article was about how going green saves money in the hospitality industry and how the guests like the hotels that are changing. University of Arkansas researcher, Godwin-Charles Ogbeide, found that most consumers are more likely to stay at hotels that take steps in becoming more environmentally friendly. The three things consumers said matter most were: water, energy, and waste reduction. These three things are also the biggest concerns for hotel operations. Air conditioners are used in most hotels and they use a large amount of water and energy. By leaving the units off until the guest arrives instead of leaving it on all day will save money, water, and energy. Another thing these hotels are doing for guests that stay more than one night is giving them the option to re-use their towels or not having the bed linens changed daily. This can save a large amount of water. These hotels place small signs in the room explaining that the hotel is "green" and what to do if they don't want their towel or linens changed. Going "green" can be expensive if you have a large hotel that needs new windows and door seals. But for smaller hotels the simply changes will save money. By turning off the lights and air conditioner when no one is in the room will save money. By following these changes and charging the same amount per room as non-green hotels, it will also help increase the company's profit margin. It also helps the future generations have a good environment to live in.
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    Going green is a big step for a hotel to take. It takes a lot of planning and can be expensive to make the transition, however the benefits of going green on the back end are worth the initial expense. The facilities class the Ms. Scanlon teaches is a very good class for familiarizing yourself with the going green initiative and how to make it happen.
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    go green is important not only for the industry but also for the whole earth, because pollution is one of the biggest issue for every countries' government. in this article, it also talk about the major concerns in hotel industry, AC system and water conservation. go green not only save hotels' money, but also increase profit margin. Go green is a important step for hotel to go, and it have to go green for the future step for hotels.
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    I realy like this article because it talks about hotels that are trying to go green and customers like it and contribute to this cause. The hotels are trying to reduce the use of water, energy and waste, and they give the option to the customer to do it or not. For example to "reuse your towel" or turn off the A/C when you are not in the room. This helps the hotels to save money and increased their profit margin. Some hotels beleive this is costly for them, but in the long-run it will help. People are more conscious now and like that hotels are more environmentally responsible.
Irina Stepanenko

The Power of Email Marketing in the Hospitality Industry - 0 views

  • arketing power of the Internet in terms of reach and frequency. Nowhere is this better illustrated than through email marketing. Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Email marketing is a crucial component of the hotel eMarketing and online distribution strategy.
  • ...22 more annotations...
  • Email gets the most attention of any hospitality eMarketing effort because intuitively it makes sense—since email can create direct revenue opportunities with past, present, and future customers.
  • By category, travel relate
  • Low cost
  • ssion-based email marketing is the second-generation email approach that goes well beyond guerilla email marketing, known as email spam.
  • Permi
  • Precision e-mail marketing is the next, third generation email approach that dynamically "reads" customer profiles, purchasing habits and history to create highly personalized emails.
  •   Reach:
  • Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market. 
  • Protects brand integrity:
  • Personalization:
  • Instant gratification:
  • Rich Media:
  •   Results: Outcomes based, from knowing who opened the message, clicked on which links, how much time spent viewing each page, completed a transaction, or forwarded the email.
  • There are three main groups of email audiences: consumers (leisure or business), travel intermediaries (travel agents, wholesalers) and corporate clients.
  • Hoteliers are in a unique position to build a robust list from existing customers. Using a list built from existing customers, the conversion rates can be ten times greater than any standalone rented mailing list because the targeted group already knows and has experienced the product first-hand. In addition, the hotel can stratify the customer list by specific characteristics, communicate and offer value in the message, and send targeted and rele
  • vant mailings frequently to the intended audience, an audience that even anticipates these messages announcing hotel specials.
  • d email marketing retains a loyal audience, especially if it offers the recipient value, accurate communication, relevance, and familiarity.
  • Travel agents that use the Internet and email are exactly the travel agents hoteliers must reach.
  • Collecting the right information is essential to not confuse long-term marketing plans
  • Recent trends in email technology and services include:
  • A total email strategy addresses every aspect of the email marketing process. It's organized to leverage a hotel’s existing and future client base for ongoing and upselling opportunities. This includes matching the right messages with the intended audiences for ongoing customer relations.
  • In conclusion, a total email marketing strategy serves as a springboard to launch various email campaigns, to boost ongoing customer acquisition, relationship management, and increased bookings on and off line.  An experienced eBusiness hospitality consultancy can help you navigate and utilize the Internet to its fullest potential.
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    Email marketing is a crucial component of the hotel eMarketing and online distribution strategy. The website is a key to establish interactive relationship with customers and capture client email profiles by the company. In hospitality industry, especially the travel agency frequently use the emarketing to retain the loyalty, and offer accurate communication. The permission-based email marketing is very useful and practical for sending the promotional emails. And the precision e-mail marketing used by the airlines has generated up to a fivefold increase in response rates and tenfold lower conversion costs than direct mail. The email marketing provides some benefits for hoteliers, such as low cost, accessibility, protecting brands integrity, hommization, timeliness, good visual sense and positive results. The consumers, travel intermediaries and corporate clients are the significant customers for email marketing. The hotel can stratify the customer list by specific characteristics, communicate and offer value in the message. Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market.
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    As this class teaches us, along with this article, " the marketing power of the Internet in terms of reach and frequency." This article in particular speaks about the advantages of email marketing. With the low cost for companies in the hospitality industry, email marketing can produce positive results form the masses. The article goes on to explain how and why email marketing have been seen to be so efficient as a marketing tool. One obvious pro for instance is that everyone uses emails in today's society. After reading this article I can agree that email marketing is a very good way to put the internet to use when it comes to marketing. My concern, however, as mentioned in the article is the control the receiver has with the emails. For instance, how many emails are too much, too frequent or just not relevant? Features today have given the consumer the opportunity to now have a bit of control over this issue as I have mentioned. I believe this may be one of, if not the best form of marketing online because it gets directly to the customer, usually requires interaction whether to the main website or further clicking for deals, and sets up a format in which sufficient information can be given.
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    Many hospitality managers choose email for its low cost, rapid spread, and measurability. There is an incline to online purchasing, which means that Internet is the place to establish relationships with your customer, through email for instance. Email can be easily personalized, include only relevant promotions, and be a tool to keep in touch with your regular and new customers. Permission-based email is sent only to customers who have allowed to be emailed, thus, you are targeting people who gave you permission and who most likely are interested in your product/service. Email is also a better tool because it is cheaper and faster than regular mail. Also, it is easier to track the results, using the tools to see who opened the email, clicked on the link, etc. There are key factors to remember in order to be successful: -interactive relationships -frequency -personalize and relevance -permission-based The article provides a rationale for implementing total email marketing strategy.
Sasha Bravo

Industry Outlook | Top Stories | | Hospitality Magazine (HT) - 0 views

  • Steve Barrow, VP of IS, Luby’s Inc
  • have seen some next generation hotel management systems that are truly cloud-based (no thin client installs). They have the ability to integrate with social media outlets, CRM and all the other major management modules, allowing the guest to ultimately have a better interaction with their online hotel profile and booking abilities.
  • I believe a mobile payments standard such as Google Wallet or NFC on smartphones is an emerging technology with profound implications. The service will allow a customer to access all of his account balances and payment methods
  • ...4 more annotations...
  • I hope to see a single mobile device be your unique and secured identifier for everything from loyalty programs to payment transactions, to hotel room entry. This might be NFC or something else. Such a large percentage of our guests are carrying mobile devices, we should be able to identify them uniquely and have them authorize the sharing of this information for multiple purposes. Personally I hate having to carry 30 cards in m
  • I would expect apps to be available to give the guest a new, unique experience to their guest room, not only from the booking side, but also the experience once they have entered your hotel; much more than just a booking widget.
  • Tech is experiencing an innovation boom, and many in the hospitality industry are ready to replace the “slow to adopt” mentality with strategic IT investments. From cloud computing to mobile devices, hotels and restaurants are monitoring, testing and deploying new solutions that improve the guest experience, streamline operations across vast franchise networks, and bring greater security to their enterprises.
  • y wallet for varied functions. I know there are multiple vendors doing some facets of this chip-based ID, but the entity that standardizes and creates buy-in from consumers will be huge in the future of hospitality and retail markets.
  •  
    This article looked at the views on IT investments of Hospitality Technology's Editorial Advisory Board. The Board represents a variety of hospitality industries. The article focused on areas of improvement, emerging technologies, IT priorities for 2012, "wish list" IT investments, and more. Among the areas for improvement, guest Wi-Fi and mobile apps, loss prevention technologies, and social media targeting older clientele topped the list. Older guests connecting to and understanding social media are a worry among many of the Board members as well as lack of standardized, secure payment methods. Many also mention that their current systems (POS in particular) tend to hold them back from implementing new IT technologies because they would not be compatible.  Most Board members listed having mobile devices that could be used for a variety of purposes on the guest end as well as on the business end would be top on their "wish list" for IT implementations. With almost everyone owning smartphones today, I think this would be the smartest and most effective IT implementation to invest in. Many customers and guests are looking for easy and accessible ways of navigating through the hotel and restaurant environments without extensive help from others. Since many people, especially the generation coming up, are more and more attached to their phones and tablets, mobile apps for nearly everything seems like the smart way to go.  Cloud-based servers were a close second in terms of what they wanted in invest in. Many of the Board members pinpointed technologies that have been around but are still new, especially in their respective areas, when speaking of useful emerging technologies. Mobile apps, tablet and 73456
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    this article gives a great overview of the steps leaders in the Hospitality industry are taking towards new technology. In this article members of the industry were interview regarding weaknesses in the current hospitality market as well as emerging trends that each believe is in rapid increase. Some of the answers give very interesting approach towards technology. Although, overall it seems that the number one emerging technology is the use of cloud-based/mobile-based services.
Jenan Williams

Teaching an Old Dog | hospitalityupgrade.com - 1 views

  •  
    Copyright 2011 In 1991 I started consulting to hotels, specifically regarding technology. Since then I've been lucky enough to be published in this magazine, to have spoken at HITEC and IHMRS, and also to have presented to many hotel companies.
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    After reading this article, I thought about my travel experience over the years and how technology has advanced greatly. I clearly remember stay in hotels with 27 box tv , standard alarm clocks and brew style coffee pots.Luxury rooms had VCR and I'm talking circa 1999. Fast forward five years and high speed internet, dvd players and docking stations began to make waves, out with the old and in with the new. Today, with a world filled with smartphones, sleek and slim TV and laptops, social media and WI-FI, staying connect is a must. Hotels are finding innovative ways to keep guest coming back. LCD, LED, HD, 4G are all acronyms that keep guest happy. From access their social media site, using keyless Wi-Fi door openers and having an apps makes a world of difference to tech savy guest, regardless of age. A recent hotel stay left me in speechless, I checked in using the app I downloaded to my phone, I customized my movie selection, orders my favorite snacks from the room service, used my phone to swipe into my room. Yea I was blown away by that fuzzy bar code scanner thingy, actually work. And be part of it all, I used didn't have to change the configurations on my laptop to access any of my favorite sites, I log into everything via a wireless keyboard and there it was 37in HD LCD screen updated me on the happening in my world. Technology, oh where we would we be without you?
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