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With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.

The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.

Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co

Network redundancy is the process of adding network devices and other instances of communication lines to help ensure network availability and reduce the risk of failures on critical data paths. One of the first steps in the network redundancy plan is to create a network strategy that reviews the existing infrastructure. A high-quality hosted data center should have an extensive backup system to ensure that it is always available. All valuable data should be backed up regularly, preferably in another location. By using multiple data centers, companies can ensure that even if certain disasters occur, they will be able to proceed with minimal losses. In addition, a well-maintained UPS system ensures that the server can be switched from power to backup generator power without losing any data or applications.

A network outage whether it is due to a cyber attack or simple human error can be devastating to a company. It makes them look very bad, damaging their reputation, and can cost the business millions of dollars. Network Redundancy can help ensure network availability and decrease the risk of failure. There are 2 forms of redundancy. Fault Tolerance where there is a mirrored backup system that takes over with no loss of service, and High Availability where the backup servers take over and restart applications that were running on the failed server.

Almost everyone has recently heard of Cody Brocious and his gadget that was implemented and utilized to unlock guest room doors in Onity locking systems. This issue has been recently broadcasted all over the news and has gained the awareness of millions of people, making travelers panic when staying in hotels, and questioning their safety and security. The truth is, behind the issue at hand, travelers have been utilizing hotels and other establishments without being concerned or conscious of their safety, and with some negligence, and lack of attention, they put themselves at risk in numerous different ways. Although Brocious' invention gained the attention of the public, and although he went out of his way to be sure that other hackers out there knew how to replicate the system and how to utilize it to their advantage, enabling hackers to enter guest rooms and steal their personal belongings without their permission, or potentially cause physical harm to a traveler as well. Stated in this article, according to Forbes, the gadget that Brocious invented has proven inconsistent in its effectiveness. That is not to say that it could not eventually be improved, but with the changing in technology, and now the gained awareness, hotels are focusing more intently on ensuring guest security through their technological outlets. Technology affects many aspects of a hotel guest's security - from internet access to credit card information, along with guest room locks and personal identity. The article also suggests numerous ideas for how guests can avoid a lot of problems with their safety in mind, including using secondary security systems on their door, ensuring closure of the room door when leaving he room, as well as never keeping your room number written down with your key. The article also focuses on how utilizing your energy to ensure that your belongings are safe in your room as you would in your own home, is energy more well spent than being concerned about someone

In this weeks reading, the article, "Why Investing in Hospitality Technology is Investing in Good Business", mentions how due to the economic downturn hotels have turn to cutting technology and staff levels as a method to minimize costs, yet this is a recipe for disaster, if not conducted adequately. Technology is continuously evolving, it is important to make decisions regards IT investment that will be useful in the coming 3-5 years. Technological infrastructures should operate to facilitate a process or procedure for the overall benefit of the hotel, rather than take a day-by-day approach. In an ever-demanding industry, it is critical for hoteliers to be adequately prepared with automated systems, reducing if not eliminating important manually conducted tasks which are damaging the operations of the hotel due to the lack of real time information which will help revenue maximization. In moments of recessions, companies minimize their cost reducing what is foreseen as unnecessary such as IT investment, yet is important to maintain a level of preparation and not losing the opportunities presented by the market.

Hotel owners and managers are putting eyes on technology in the hospitality industry slow recovery period. All pundits agree this method can bring some recovery. The international hotel organizations have made many plans of improving investment in technology and staff. Progressive hospitality organizations have updated and invested in new technology and training, change the industry requirements and market. Before investment, the most important is to look at what operational efficiencies the technology can bring and how the technology will benefit the hotels. There are many technologies are good choices for investment, such as Revenue Management Systems. This technology is efficient and can help hotels track historic data, forecast future demand and so on. We also need to technology is changing all the time. So this is a big challenge of managers to make decisions for a long development. We also need to realize that the hospitality industry is changing, strategies will not always be applicable to new, unique situations. It is important for hotels to increase advantages in the competition.

Those hotel groups that fail to recognize the speed of change in technology and what this can bring to the business will find themselves significantly under prepared when the market starts to strengthen. While "its never too late" to act - there is a significant opportunity cost in doing nothing or worse still, cutting technology out of the day to day operations. For a hotel to effectively operate and ensure it is maximizing its incoming revenue, the right technologies needs to be in place. Through investing in the right technology at the right time, savvy hoteliers will be ensuring that their facility(s) are able to effectively maximize their ongoing revenue capability now and into the future.

Software is extremely important within hospitality. As guests expect more, our industry needs systems that will provide more options. The more a system can offer us, the more we can in turn offer a guest. With the world moving into a more technological advanced place, hospitality is no exception. Drury has taken steps to provide this as they move to a new property management system (PMS) "Agilysys rGuest." The software promises a pilot that includes benefits for the hotel as well as the guests, such as enhanced efficiency and guest service.

With the majority of bookings done through the internet, hotels need to find the best ways to make their websites attractive and engaging for a guest. Here are the ten e-commerce ideas that a hotel should strongly focus on. Number one, high quality images. A guest wants to see your property, and see the amenities that are offered. Provide a clear image of these items to them, so that they are aware of what makes the location great. Two, focus on the location's credibility. and build a reputation of trust for your location. Guests do not like to be fooled, so you must prove that you have integrity to gain business. Three, simplify the booking process. For many people it might not be an issue to navigate through the internet and book a room, but for some people it is. Make sure that the process of booking a room at your sight is very easy, and is comfortable for any guest. Four, integrate customer service channels. If your guests have questions before booking, then try to answer them as fast as possible. This works with the second step of improving credibility. Five, not only should you make the booking process simple, but the navigation process as well. Your layout should be clear, and guests should easily be able to figure out where it is that specific information is found. Six, have only one call to action per page. A call to action is a phrase that when clicked on, creates a certain thing to happen. Like clicking on a button that says "Reserve now", and then being led to a reservation page. It is important to only put one on a page, because several can seem cluttered and confusing. Seven, make the site friendly to cellular devices. Many of the reservations are done last minute, and on a cellular device. Make sure this is easy for your guests to do. Eight, the importance of PCI. There are many threats out there to our finances, and as a place of business it is up to you to secure the financial information of the guests, to avoid any fraud or theft. Nine, optimize o

In today's society it is extremely important for the hotel industry to make use of the e-commerce technology. This article focuses on the ten best e-commerce practices. Best practice number one is to use high resolution photos that are a true representation of your hotel. These photos should be frequently changed and of good quality. Secondly, show your guests that they can trust you and your website, by building credibility. E-commerce is designed to make the process better, thus, thirdly, ensure that it is easy to book a room through your website. The fourth best practice is to ensure that you are clear about ways that your customer can reach out to you for information. show that you are accessible. Next, the author mentioned the importance of making your website user friendly and easy to navigate. Additionally, have one call to action button so that customers are not confused as to where to make their selection or booking. Consumers are now using cellphones more to book hotel accommodations, thus, another best practice is to ensure that your website is mobile friendly. Internet security is a concern for consumers. Best practice number eight is to ensure that your website is secure for financial transactions. The ninth best practice is ensure that you make use of email marketing. Your website should have the ability to collect emails from each user. The final best practiced listed in the article is to use marketing techniques like persuasion elements that go the extra mile to convince guests to book their hotel. The ten best practices outlined were listed for hotel operates to analyze their website and identify ways to improve if necessary.

My company works specifically in the short term rental space, and I wanted to comment on number 9 and offer some insight and results from properly managing your email list. First and foremost, having an email list increases return customers to your platform or rental site by over 300%. Most companies in this space have spent countless hours creating and defining specific messages to potential guests, which begin from the first time they visit the site, all the way until they checkout. Each time these touch points, through email or other communications, increase the likelihood of the guest to use the rental company, condo association, or hotel year in and year out. A new method of communication that is being used industry wide is through text messaging. I believe that this form of e-commerce will enable faster delivery of information to customers and allow managers to personalize experiences at the hotel or property. This follows along the lines of remote locks and other services that are technology based rather than requiring personnel to execute, greatly reducing overhead costs.

These days, it's very common to find free or inexpensive Wi-Fi connections at many hotels when you travel. The connection's stability and security had become a big issue for Hotel. Rezidor Hotels in order to provide a batter service to guests rolling out superfast internet connections across its hotels and office. And they use SaaS technology to ensure the network reliability. The hotel focus more on the internet speed, the bandwidth were split two separate services ensure the hotel's staff won't share the internet with guests. As we can see this hotel puts a high value on their guests' experience, but it does not seem to mention in the article on how to ensure the safety of Internet. That is another big issue we need to concern.

This article expounds how hoteliers can ensure that their property provides a secure environment, while maintaining friendly customer service. This article goes into further detail about implementing key card access reviews in order to prevent the possibility for a criminal to gain undetectable entree to millions of keycard-protected hotel rooms. According to this article, establishing evergreen background screening protocols and controlling after hours access was also crucial in Hotels ensuring that their key card access systems are not vulnerable to hacking or unlawful access. Above all else, this article goes into great depth about maintaining an emergency response plan and team that would allow hotels to proactively implement prevention and response plans for everything from workplace violence to natural disasters.

"The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce. "

The article analyzed why hotels do investment to It in 2011. It concluded three main reasons, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. It's already 2013 now and things can become different. Hotels should invent carefully according to its specific necessary and customers' necessary.

Dear team! I found an article, very old but to me, very actual and interesting about how the Internet Technology is improving and progressing, and the investment bring benefits only. In 2011 , only 4 years ago, we can see that the companies were having a clear plan to improve the communication system. By introducing wireless, tablets, WLANs , to improve network reliability... Today we have it all on hands. We are using all the devices online , wireless and with no problem to access. No cords on the floor, no telegrams ... Internet technologies is a big progress in our century and is developing and growing, by leaving some of us behind. :)

This articles discusses the top 6 benefits of having PMS in your business and their importance.

The Lost Tree Club of North Palm Beach, FL chose ClubPay for payroll and HR management solutions. ClubPay will help processing payroll, printing checks, accurately managing deduction, ensuring compliance with payroll policies and filling payroll taxes so that HR staff can focus on more centric activities. 

This article talks about The Lost Tree Club that is located in North Palm Beach will be using ClubPay's payroll and HR management solution. Lost Tree Club will benefit from The ClubPay's new" HR and Benefit Essentials" online portal it designed to help the club's human resource and employee administrative work fast, efficient and, mostly importantly, accurate. It will help with processing payroll, printing check, accurately managing deductions, ensuring compliance with payroll policies and filling payroll taxes.

This article said facilities management company using information technology to ensure smooth running of the business. The ensure the property and business are being run very smoothly. The facilities management firm is much similar to property management and it costs less than property management. It usually divides their given work into soft services and hard services. The soft service generally includes over all monitoring and perfect cleaning. The hard services commonly included fixing all kinds of utilities and smoothly make sure they are running safely plus remodeling of the rooms. It brings better positive changes and major success in all area of your business. It generally includes customer care service, technology department, construction utilities and housekeeping. They provide facilities management onsite, switch board help, reception room management, health and safety management, catering, grounds oversight, conference room management, security, project research and management, IT management and cleaning.

This article was very interesting and it was about how safety security is very important to the hospitality industry. This article also explained how a study shows the safety and security systems work in the hospitality industry. They also said that it is very important to update the emergency plan because you never know when something going to happen in the hotel and you always have to be ready for anything. This study just showed how an effective information system could prevent and being well prepared can definitely help prevent any emergency.

The article is a study that was conducted in regards to the security management within a hotel and how an effective security system can help in preventing accidents or emergencies from occuring. The main priority of a hotel or any establishment, besides the service provided, is having an effective emergency plan set in place to be able to respond and overcome a crisis. International hospitality being a focus over the recent years, has suffered crises, risks, and disasters causing negative impacts on tourism and the community. Hotels should "issue a check-list concerning a hotel's vulnerability to emergencies caused by natural disasters (hurricanes, earthquakes, tsunamis) or man-made crises (terrorist attacks, explosions, fires, spill, food poisoning)." Another part of the plan is to focus on the loss prevention aspect of a hotel by implementing information technology to secure or improve security. On technology mentioned was biometric to increase the hotel information system and also to help reduce cost and improve the way we recognize criminal activities. With the hospitality industry being one of the most vulnerable industries to crimes and disasters, it is important to recognize, improve and update the plans set into place to ensure accurate information. While it's impossible to say that these preventions are going to stop these problems from happening, it can help other learn about the proper steps to handling these situations. I personally think that as much as employers suggest different way, it's the job of the loss prevention team in every industry to construct a plan that address as many issues and conduct trainings that would help to prepare us for these occasions. Trainings are going to be the best way to properly analyze a problem and improve on the emergency plan set.

This article refers to the Residence Inn Panama City implementing VingCard RFID locks in their suites and staff only areas. This technology helps improve the hotel and makes it easier to implement future technologies like apps that can be used as the room key. With Classic RFID, the property's staff-only locations can likewise benefit from the latest in encryption protocols to ensure that only those with authorization can gain access. This form of IT helps make this property more accessibly and up to date with technology.

This article is eye-opening as it proves how important technology such as HRIS systems are within the Hospitality industry. This article does this by describing common human errors that occur when working with data and then immediately providing ways that these errors can be avoided or limited by the use of this technology. For instance, the article states "It can become challenging to track each employee's availability and providing updates to all of your staff as soon as possible." The next section responds to this situation with "Having an employee time tracking tool that's integrated with your payroll system ensures that all data can easily be found in one place. This eliminates the need for multiple systems, where information can be easily misplaced." The industry is ever-changing thus it is becoming increasingly more difficult to keep up with all of the duties. Moreover, human error will always exist as we are not perfect. For these reasons, businesses need to incorporate technology systems to create a more productive and effective workplace.

This article goes over the importance of HRIS in regards to the employees. It talks about how the employee must be comfortable with the process and understand it as well. They must have a good experience with it.

This article shows five easy ways in which a hotelier would be able to improve their guest experience with 5 technological connectivity considerations. Interestingly enough it shows the importance to having a high tech hotel as 91% of guests choose their hotel based off the hotel offering free wifi. Therefore, these 5 considerations are a great opportunity for any hotel in order to ensure guest satisfaction. Firstly, the hotel should upgrade the small details, such as the outlets throughout the hotel and integrating them into a sleek design in the hotel as to not stand out. Secondly, it would be important to increase the connection points and power access in the room, making it most convenient for guest to charge multiple devices in convenient locations. The next point would be to ensure a seamless indoor-outdoor connection, this not only means having wifi in the outdoor areas of the hotel, but to also offer connection spots for charging (eg. by the pool) and this ties into the next point, being to take advantage of the common spaces as these areas are becoming a place for people to socialize and work, therefore the areas should be designed in a way for the guests use. Lastly, the hotel also must take into consideration the sustainability, not only because of the guests growing concerns but with investing in new technological products they could save on cost and be more efficient, especially in the long run.

Network redundancy is the process of enhancing network devices and lines of communication to help safeguard network availability and decrease the risk of failure along the critical data path. Redundancy in networks purpose is to help eliminate specific areas of failure to guarantee better network stability and availability when the network would otherwise be offline. Optimize network redundancy by backing up data offsite and conductions frequent test to measure its durability and maintain it. Protect the network from malicious attacks is also important. By creating plans for when attacks occur by rerouting network services.

As hoteliers, the development of hotel is very important. While, as the premise of development, the security is the first consideration whatever you work in the industry and also when guests stay in the hotel. As the development of society, hoteliers are constantly renew their new technology for the safety and security of property.     The security staff should have confidence to build a secure environment for employees and guests. But they often are challenged to the hilt to be professional in distinguishing between the real guest and con-men.     To the guests' point of view, before they choose the hotel, the security of the hotel is an important aspect the guest would require. The travelers also stay with confidence for their stay. So an important factor that should be seriously thought of is the web-site in which you market and sell your hotel.