Disruptive Innovation: The Inevitable Change Every Market Must Face | MassChallenge - 0 views
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According to Forbes, innovation could wipe out $8 trillion worth of U.S. public company equity
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every company must have an effective strategy to either engage in or counteract disruptive innovation in its industry.
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Clayton Christensen first coined the disruptive innovation theory in a Harvard Business School paper to refer to companies who meet market demands with a simpler, cheaper solution.
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