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Nowadays, as travelers turn to the internet and mobile devices to research and book their travel online increasingly, the online marketing in hospitality has become a important sign for success. At the same time, the hospitality industry tries best to enhance their online booking service, hoping to turn general online travelers into loyal repeat customers that book directly on hotel websites. However, there are still are challenges as the industry has many complex factors. And this article gives solutions and results by introduce Adobe products.

In this article it talks about e business strategies. One of them being mobile device because research and booking travel have been so critical for people on the go. The HeBS is a big digital marketing firm for the hospitality industry. There are profitable online strategies to come by in the hospitality industry. These opportunities do not come easy many time it very complex but also very successful if it done right .Hotel budget have come to a plateau. Hotel need to step up the plate because online travel agencies have taken over the industry. In addition social media and smart phone have added new dimension for market that require new skills with their ideas. HeBS face a challenge by multichannel marketing success, improving return on ad spend, and making more online marketing to be able to come back by doing this they would have the solution and the result. The solution being, keeping clients of the curve of the competition by building direct online revenue. The result for that is providing insights. The market and the driving force for the differentiate competitors. The benefits will build a leading- edge for the hospitality industry

This is a kind of a new improved software for connecting to wi-fi and mobile broadband networks of Microsoft 8. The user need to be installed required drivers and software to connect to mobile broadband networks of Win7, while, Windows 8 has been designed to simplify the process of connecting to mobile broadband networks and of managing those connections, including monitoring data usage and controlling costs. Prior to Windows 8, you needed these applications to compensate for functionality not provided natively in Windows. This additional software confused and frustrated users by conflicting with the Windows connection manager, showing different networks, network status, and a separate user interface. Also, this software can read user`s action and reconnect more faster.

The CEO of the award-winning Sandals Resorts International gave top marks to LIME, the Caribbean division of Cable & Wireless Communications. He remarks the importance of having the best in communication services in the hospitality industry. The executive Vice President of the Bahamas Hotel Association also welcomed the hotel industry improvements in telecommunications.

The basis of this article is to show the advanced and applications that proper networking can have on the hospitality industry. Cisco systems, a very well known networking company, along with hotel 1000 have begun taking leaps towards the future of the hospitality industry. Cisco's new Connected Hotel idea is being implemented at Hotel 1000 and consists of a system which stores client information and can also be customized to each guest. Other applications and features include group calling, improved voice quality, one touch valet service,  and many more. This article is just one look at how networking can help hotels to expand and grow into the coming age.

It introduce that as the reservation online, GDS become more and more important. It makes booking tickets more efficiency than travel agents. Global Distribution Systems is a worldwide computerized reservation network which used as a single point of access for reserving airline seats, rooms, rental cars, and other travel related items by travel agents, online reservation sites, and large corporations. From this article, the news is that now advertisers have a new level of sophisticated functionality and transparency for GDS ad placement that is currently unrivaled elsewhere online. Both the ad serving and travel agent hotel shopping environments have been identified and leveraged unique predictive characteristics in travelclick and doubleclick. About the result of the research and corresponding development there are two improvements for advertising on the GDS. The first one is DRU, Dynamic Rate Update, instantaneously inserts a hotel's BAR-specific to actual check-in date-into the ad copy displayed to the audience. And the second one is a next-generation methodology isolates and identifies advertising-enabled travel agencies and measures the hotel booking revenue that they produce in participating GDS. Now the American Society of Travel Agents (ASTA) has been helpful in developing travelclick's DRU and advertising-enabled hotel booking methodology. Because today market competition is very high, best available rates to travel agents for bookings made on the GDS is very necessary.

Yes. I really like the Global Distribution System which makes our life more easier. When I plan for a vacation, I could search the information from the system and choose from different options and make the decision to book tickets and make a reservation in hotels.

Mircos is a kind of technology that widely used by restaurants. But, usually for the front of house, now, this system could be implemeted in the back of house. MICROS KDS is mounted in the kitchen or food preparation area to display and time food orders, improving order accuracy and speed of service.

Seem slike a good fit for them in terms of the fully integrated approach. Less maintenance also would be required from having to service numerous systems when you can just have one that does it all.

The article discusses how hotel lenders and investors have found success with the direction of the investment market. According to the 2012 edition of the Hospitality Investment Survey, lower interest rates along with revenues that are outpacing expense growth are combining to provide investors with a greater level of comfort in regards to the U.S. lodging investment market. According to Scott Smith, vice president of PKF Consulting USA, the double digit growth of profits along with low capital and limited supply growth has made hotel real estate much more attractive to commercial real estate investors. Smith notes that institutional investors as well as private equity funds are more inclined to invest in full service hotels existing in the major markets, which has shown the most profit growth.  According to the text, investments in the hospitality industry will continue to remain attractive to investors due to the expected continued improvement in industry performance along with the availability of cheap capital. 

This article discusses the "Green Hotel" award that is presented every two years to Asean resorts. The purpose of this award is to bring awareness to hotels about the importance of being eco-friendly and preserving our environment. Thousands of hotels compete for this award based on criteria including water efficiency, air quality management, collaboration with local organizations and external communities. I personally love that collaborating with external communities is a criteria for this award because I find that to be very important. Well-known resorts should help smaller organizations and team up with them to show they care about those around them. Once of the recipients, Daluyon Beach and Mountain Resort, focused on protecting and sustaining the rich ecosystem surrounding their resort by constructing their resort using eco-ethical materials and placing priority in sustaining its environment-friendly atmosphere. The hope is for these awards to be an incentive to improve the tourism industry and to provide awareness to the hospitality industry regarding global warming and other important natural effects hotels are having on our environment. While it promotes healthy competition in the tourism industry, it also improves the quality of the hotels in Asean countries which in turn will lead to more tourism and financials for the country.

This article is about an Australian Hotel company, Metro Hotel, that recently adopted Sabre Hospitality Solutions Central Reservation System which has caused an almost 70% increase in bookings. Using Sabre's technology has done a number of major things such as enable their rooms and rates to be easily distributed through all four major GDSs and as well as many online travel agents. Additionally the time Metro Hotel takes to reload rates has decreased from a week to one day. The more advanced and improved Sabre system also allows for a greater volume of information and images to be displayed for each property, targeting a wider audience. Overall the article is a testament to how technology in the hospitality industry like CRS and GDS can greatly impact the business.

An app has been created that allows clients and staff to communicate. It enables staff to perform many of the six functions of a pms system that was discussed in class, it's easy to use and it's a discreet way of companies to get customers to create and update their customer profiles. This is a benefit because companies in the hotel industry oftentimes use customer profiles to improve service.

Many hotels and restaurant have embraced the green movement, but many are still trying to sort it all out. Too often being good steward of the environment is perceived as a bleeding heart issue and the cost conflicts with the financial goals of the hotel property owner and operators. As author mentions that, he was former hotel operator over 14 years ago, he was looking for opportunities to increase GOP and cash flow. It only made sense to sort through innovative energy solution and operational changes to find the right solution that improved profitability as well as protect the environment. He came to the conclusion very early on the owner and operators could indeed build a viable business case for integrating sustainability into the operation of individual hotels. However, with countless options from energy management technology to green hotel certification, the process has become confusing more than ever.

"Portable PMS solutions improve hotel operations" mentions both the benefits and drawbacks of using PMS. It is clear that there are many advantages considered, but also some real obstacles has been shown, which is not only the price. The smart system is the right solution for not having problems with the use. For instance, The Virtual Front Desk would improve the quality of service and enable to control from anywhere. Further, hotels no longer with reservations issues such as overbooking . There are some new software that has been widely applied in hospitality industry. Finally, while the cost of wireless is going down, the benefits of this technologies are going up

After the tragic events of September 11th, 2001, the travel business was damaged for many years. Profits became much lower in the hotel business, but were not nearly as bad as airline profits. As a result, many larger hotel chains began innovation on their websites in order to streamline promotions, advertising, reservations and bookings. In the hotel industry, there are individuals who create hotel technology platforms and there are IT professionals that make sure they work properly when needed. Some of these IT professionals, for smaller businesses, work from remote locations. At larger hotels, however, they are often times required to be onsite. Onsite IT professionals are an important part of the hotel's staff. Some hotels, however, assign IT duties to hotel management, as well as other key employees, in order to not have to invest the salary of an IT manager. The author of this article, Christine Cadena, states that it is a better idea to invest in an IT manager with specific education and training, than just assigning duties to hotel management. She also touches on how many hotel chains fail to promote education and certification in IT, resulting in hotel managers learning the IT processes by trial and error or hands on experiences. As the hotel industry continues to recover, there has been an emphasis on improving technology onsite. Many hotel managers, however, are lacking the education necessary to help with technological improvement. When hotels begin to invest more in IT education and certification, they should see an improvement in levels of service, as well as profits.

Great Article Matt- I struggle with not having an IT department on site and not being too techie. Its a great advantage when you ring that extension, someone answers and can quickly identify why the credit card machine is not working or the projector has fuzzy lines right before a big conference. Too many times, we find ourselves being place on hold for countless minutes usually 10 or more for someone from support services to identify the problem. I'm a foodservice manager not the IT manager, so talking technology to me is like talking French. If companies invested in a manager with the proper training and skill level to fullfill the position of running the hotel, then the same should be done for IT.

This article discusses how choice hotels international has launched a new technology called SkyTouch. The technology is a cloud-based property and rate management system that claims to improve efficiency and profitability. Much of the technology is based on choiceAVANTAGE which is said to be the most widely used cloud-based property management system currently in the world. SkyTouch is similar to choice advantage however in addition it gives the ability to connect seamlessly with other systems used by the property.

The opportunity to improve utilization of predictive personalization in hospitality marketing is vast. A role that was previously fulfilled entirely by a human is now able to be translated into the digital world. There are a number of reasons that marketers are not yet excelling at the use of this data to provide results, the greatest of which is that clearly defined goals are necessary to narrow down the specific data that is needed in order to create a program that produces the desired result. We still have a long way to go before we know how to fine tune marketing according to digital activity but a starting off point is to use location markers to customize email and website marketing to the area in which the user is interested.

Good facility management of a hotel can make the service indispensable and delight the customers. But it's not a easy work. It is related to almost every department of a hotel. Abaris came up with a facility management solution on cloud. The solution mainly focus on three parts, which are housekeeping service, security services and maintenance & engineering services. With its help, a hotel can change its way to operate the business and ensure integration between operations and back-office departments. As a result, it can provide perfect service to meet customer requirements.

This is an interesting article about SynergyMMS software which is basically a software aimed at enhancing asset management and preventive management. This software is designed with the hospitality and tourism management in mind since it allows seamlessly communication among various departments of the hotels to improve guests' satisfaction. This system provides real time information about the workflow and maintenance for assigned villas and tracks when the work is completed . Additionally, this system can help monitor water consumption reduce energy consumption enhancing life of equipment cycle have an impact on guest satisfaction ( lower complaints) and less tear down for the hotels.

Vantage Hospitality Group utilizes ZDirect's Zmail to market to guests behaviors and preferences. The company has teamed up with Sabre Hospitality Solutions to simplify reservations. ZDirects data collection has created a personalized communication that seems less automated, while Sabre Hospitality Solutions has expanded their audience. They work together to achieve "maximum profit from unsold perishable room inventory."

This article is about the success eMarketing of ZDirect and Sabre Hospitality Solutions. The emarketing provides the hotels online and mobile communication tools which is a good improving of two-way communications. It is an efficient and dependable process that help guests to receive email confirmation immediately. 

Heartland Payment Systems has recently partnered up with ToGo Technologies to offer mobile and online ordering payment solutions for restaurants. The companies are actually focusing on expanding their market reach by targeting smaller franchises that typically could not afford the hardware and software cost of purchasing such technology. QSRs are hopping on the tech bandwagon. The article gives the example of Taziki's Mediterranean Café, which is a fast casual restaurant with 35 locations. Their guests have easily made the transition from manual to digital ordering. Like others in this market space, Heartland Payment Systems is offering a cloud-based product that is highly customizable. The software takes into account a litany of restaurant industry standards and methods, such as "takeout, delivery, curbside pickup, catering, order from the table, and gift and loyalty." By giving restaurants various templates, they can work on optimizing mobile solutions, including pay-ahead options for quick service. Moreover, their system integrates and tracks key metrics and analytics, improving data mining and collection efforts. More and more businesses are turning to data collection as a means of increasing efficiencies and decreasing waste. With the amount of waste it must deal with regularly, the restaurant industry is a great market to target with data-driven technology. Heartland Payment Systems already has a history of working with the hospitality industry, so it a recognized name. By partnering with ToGo Technologies, they will be able to provide a quality, whitelabel mobile solution for restaurants looking to stay ahead of the pack with technological advances. Heartland will actually be demonstrating their software at the Food Service Technology-Next Gen conference next weekend at the Sheraton in New Orleans, Louisiana for those interested in this product.