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mjbengo04

How technology is changing the way we plan and experience events - 4 views

  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
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  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
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    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
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    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
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    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
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    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
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    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
rhera004

Technology in the hospitality industry - exploring the very latest trends - 5 views

  • Digital conference facilities
  • hotels also need to be able to offer access to audio-visual (AV) and digital facilities for conferences.
  • If a hotel has extensive conference facilities, network design becomes critical to ensure indoor mobile phone coverage, Wi-Fi connectivity, VoIP, real time location services (RTLS) and internet protocol television (IPTV)
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  • When investing in digital apps for check-ins, room service and other customer-oriented digital interactions, hotel operators are investing in systems and technologies that can personalise the experience for guests, including a guest’s name being displayed on the welcome desk at a digital check-in station;
  • hotel staff can take a more innovative approach by using infrared scanners that will detect body heat within a room and tell cleaning staff that they should rather come back later if the room is currently occupied.
  • NFC technology can also be used to personalise a guest’s experience at a hotel or resort.
  • A boutique hotel that is nestled between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot butler called Botlr that is able to move between the various floors of the hotel in order to take items such as toothbrushes, chargers and snacks to guests.
  • Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices.
  • Retina scanning is even more accurate and secure
  • than fingerprint scans and hotels like the Nine Zero Hotel in Boston have already installed an iris scan system
  • Marketing, management and hotel developers can no longer work in silos and these technology trends are giving them the opportunities, tools and solutions they need to create memorable experiences
  • 81% of respondents wanted access to mobile video content at hotels and 55% said that mobile content availability at a hotel would influence where they choose to stay.
  • Being able to provide entertainment on tap and mobile content has led to the trend of hotels investing in cloud services.
  • gives hotels the flexibility to expand and adjust their IT needs along with business growth
  • Cloud computing is becoming the norm and we will continue to see hotel groups replacing their legacy IT infrastructure with cloud solutions.
  • take full advantage of technology in this space is using it to communicate how well they are doing (in real time) with respect to their various environmental initiatives (such as real time electricity/water usage reporting, etc.)
  • local area networks (LANs)
  • building services can be automated in order to control lighting, refrigeration, air-conditioning and heating.
  • Besides reducing energy consumption, converged LANs can also be set up to provide a smarter, more personal experience.
  • Another innovative way to offer a keyless experience is through fingerprint-activated room entry systems and retina scanning devices.
  • Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel).
  • While the amount of AV and digital equipment that goes into a typical conference room is fairly minimal, staging companies are often hired for various projects in order to equip the facility as required.
  • Guests want to be able to do everything from checking in at a venue’s automated kiosk to ordering room service with a digital device instead of standing in queues and moving around the hotel premises to order food.
  • investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location.
  • can transfer data at up to 424 kbits/second and the communication is enabled when two devices touch each other, which makes mobile payments (by touching the smart phone to a credit card) an instant, secure process.
  • this technology could also be used to track loyalty points from a guest’s use of the conference facilities or room service.
  • Infrared scanners are now also used to minimise disruptions relating to housekeeping (which is a common complaint from customers).
  • All of these experiences need to be part of an integrated, dynamic system so that the guests’ experiences are at the forefront of the marketing and operational team’s mind.
  • Starwood (owner of the Sheraton, Weston and “W” hotel chains) has already upgraded 30,000 room locks across 150 hotels with this system and Hilton will be implementing a similar system at 10 of their US properties this year. In 2016, they will be deploying the smart room key technology globally.
  • This technology will mean that guests don’t have to worry about picking up keys and front desk staff won’t have to issue new keys in the event that a guest loses their room key.
  • The hotel room’s television, radio and clock are taking a backseat as travellers use their own technology to keep themselves entertained.
  • Many companies in the hospitality industry are already using social media to their advantage as guests check-in on location-based social media apps, tweet about their experience on Twitter and share their holiday photos with friends and followers on Instagram and Facebook.
  • his shift has led to many hotel and leisure groups developing active social media monitoring and communication strategies in order to stay on top of what’s being said about them online
  • Hotels will increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.
    • rhera004
       
      This section is talking about designing effective conference facilities/ ensuring your hotel/ facility can accommodate clients technological needs. My thought on this is how can we in the hospitality field accommodate this when we do not yet know the scope of need. We do not know what is to come. Ex. Roads in Europe are incredibly narrow as no one knew cars would be a thing in the future. It's crazy to think buildings and infrastructure can also become obsolete.
  • medical facilities;
    • rhera004
       
      Super important given the state of things
    • rhera004
       
      This freaks me out a bit b/c of devices which can aid people in stealing your credit card information in close proximity to you.
  • For example, advertising can be targeted based on gender and age (so if a child walks by a digital sign in the lobby, the advertisement can change to promote a local theme park or the hotel’s kids club
  • hanging a ‘Do Not Disturb
    • rhera004
       
      Eco-friendly option. I like this!
    • rhera004
       
      Wireless = More sanitary. No one really thinks about the amount of hands that have been on room key cards...
    • rhera004
       
      This may be a hard sell for some people. Ex. Conspiracy theorists etc.
  • almost any person checking in at a hotel, resort, spa or lodge, will have a smartphone in their pockets.
    • rhera004
       
      Social Media is such a powerful advertising tool as well. Have clients work for you. This can also be dangerous if your facility is not running at 100%
    • rhera004
       
      Can be creepy- but will definitely optimize guest experience.
  • hen processes should be put in place to ensure the right person follows up by communicating with the guest and solving the problem at the hotel.
  • ead to positive change and growth in the industry.
  • l
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • I
  • t might not yet be financially feasible for hotels to completely abandon the user pay model, but many of them are re-thinking their current infrastructure and pricing models.
    • rhera004
       
      Bluetooth speaker system connectivity would be a good idea for hotel rooms.
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    The article lists the varies new technology that are becoming more and more of the norm in modern hotels. The first and most important is WIFI. Ten years ago every hotel you went would make you pay for WIFI nowadays guests look for hotels that offer free wifi. Conference facilities are a big thing in larger hotels but they need to be digital. Everyone has a mobile device so making as much as possible available on a guests mobile phone will go a long way. Entertain and clod services are all new technologies being used in hotels as well. Of course social media is a huge part of our day to day world.
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    This article talks about how technology is affecting the hospitality industry. There have been several small technological advances in the industry. Recently, advances have been skyrocketing, especially in the hotel sector. Hotels have been updating their technology year after year striving to stay relevant. Businesses are looking for Digital conference facilities for their conferences/meetings. Where skype and zoom calls can be conducted in a business fashion. There are also hotels that are looking to put in finger scanning devices for room access and infrared scanners for staff members to monitor room activity. This article has several other fantastic advances in technology that could be used in the hospitality industry as a whole.
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    Technology evolves everyday it keeps getting better and making lives even easier. Guests are attracted to hotels who have the latest technology. This week I saw in social media a friend of mine is currently in Las Vegas and her room had an Echo Dot and she was asking Alexa to turn off the lights and close the shades. That got my attention and is proving the point on how the Hospitality industry has to be at the very top of the latest technology trends.
erinkieltyka

How can proximity marketing help your business? - ShippyPro Blog - 2 views

  • you may have heard of its alternative name, ‘hyperlocal marketing’. It’s all about marketing to customers, and potential customers, in the right place and at the right time. It also makes use of personalised notifications to really engage customer
  • Proximity marketing enables you to bridge the gap between online and offline marketing. It can entice customers into making a spontaneous purchase.
  • beacons are small, wireless devices that transmit Bluetooth signals to smartphones that are within a certain proximity of the device
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  • Proximity marketing can also be used as a way of gaining on-the-spot customer feedback.
  • Over 60% of respondents to the study said that they would do more holiday shopping in a physical store rather than online if they were served mobile content and offers as they shopped. Finally, 61% of people said they’d visit a shop more often if it offered beacon marketing campaigns.
  • Near-field communication (NFC) was designed to enable secure payments and applications
  • it hasn’t been as successful for proximity marketing. That’s because NFC ads require customers to initiate the engagement, and can’t send notifications like beacons can.
  • QR codes are an alternative solution for running proximity marketing campaigns if your brand doesn’t have an app
  • Radio-frequency identification (RFID) is used by retailers to track store product movement and inventory. However, to use it for proximity marketing requires businesses to invest a significant amount in all of the equipment needed including tags, readers, reader control and apps.
  • Retailers who have both online stores and bricks-and-mortar shops have long struggled with having access to the same data offline as they do online
  • Proximity marketing can offer tailored advertising for customers, with ads triggered by a customer’s proximity to your store.
  • you can build long-term relationships with your customers by offering them a more personalised experience
  • it’s not inherently compatible with mobile devices,
  • It targets potential customers with personalised adverts based on how close they are to a specific location.
  • The technology for hyperlocal marketing is usually powered by beacons, which is a fast-growing market. In 2016, the global beacons technology market was valued at $519.6 million.
  • Retailers can send whatever information they want out to customers’ phones. They could choose to send details of special offers, or perhaps offer a unique discount that isn’t available to other customers.
  • It can improve a customer’s affinity to your brand, and drive sales from both new and existing customers.
  • By sending notifications and offers to shoppers through your app, you can ensure customers take a more active interest in the app.
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    This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon,while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.
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    This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.
anaferia

Global Distribution System [GDS] Market to Rise at CAGR of 4.3% during Forecast Period 2022-2031, notes TMR Study - 0 views

  • The value of global distribution system [GDS] market was clocked at US$ 4.7 Bn in 2021. The global distribution system [GDS] market is estimated to develop at a CAGR of 4.3% during the forecast period, from 2022 to 2031.
  • tremendous saturation of data has been a result of digital revolution in many industries.
  • identifying patterns or trends to optimize business operations, this is anticipated to lead to a rise in the usage of global distribution system (GDS) software across a variety of sectors.
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  • better GDS connectivity with hotels enables real-time access to the hotel's reservation system. In order to expand their clientele, businesses in the hotel industry are heavily spending in marketing initiatives. The use of GDS can assist cut down on marketing expenses. As a result, the incorporation GDS with hotels aids in offering a more affordable option to marketing.
  • Increasing GDS-Hotel connection enables real-time access to the hotel's reservation system.
  • Many industries, including the civil, airline, hotel, and auto rental industries, have benefited from GDS's high operational efficiencies, higher profit margins, and improved customer experience.
  • hold a major global distribution system market share 2022 in the forthcoming years. Europe and North America are anticipated to hold onto their positions during the forecast timeline. Leading providers of GDS are present in the U.S., while SMEs and the travel businesses are present in Europe, which is expected to boost the market in both of these regions.
  • key market players are SiteMinder Distribution Limited TravelSky Technology Limited Kiu System Solutions Amadeus IT Group SA, infini Travel Information, Inc. Sabre Corporation Pegasus GDS
  • Global Distribution System [GDS] Market: Segmentation Component Software/Platform Service Application Aviation Cruise Hotels and Resort Car Rental Others
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    To summarize, during the projected period, the hotel and tourist industry is estimated to account for a worldwide distribution system market share. In 2021, the global distribution system [GDS] market is expected to be worth US$ 4.7 billion. During the forecast period, from 2022 to 2031, the global distribution system [GDS] market is expected to grow at a CAGR of 4.3%.The digital revolution has resulted in tremendous data saturation in many industries, and identifying patterns or trends to optimize business operations is expected to lead to an increase in the use of global distribution system (GDS) software across a variety of sectors, opening up new opportunities.
jbrit055

Augmented and Virtual Reality in HoReCa - 0 views

  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
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  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
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    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
artandmer

Hospitality unions have spent a decade fighting to protect workers, bu - 1 views

  • cheap gadgets might bring new problems
  • The hospitality industry is in the process of introducing remote panic buttons in an effort to address the widespread issue of violence and sexual assault against hotel staff
  • 20,000 hotel properties in Canada and the United States have committed to providing an estimated 1.2 million employees with Employee Safety Devices
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  • all housekeeping staff to carry a panic button device on them at all times
  • low-quality versions of the technology that pose significant privacy and security risks to the people who carry them. Weak password protections and a lack of encryption leave users vulnerable to cyberattacks, which could render the devices unusable—or, worse, be used to invade hotel employees’ privacy
  • 58% of hotel workers and 77% of casino workers have been sexually harassed by a guest. Nearly half have had guests answer the door naked or expose themselves, and nearly 15% have been cornered.
  • casino giants MGM Resorts International and Caesars Entertainment agreed to equip nearly 38,000 hotel staff with safety devices during contract negotiations
  • the CEOs of a number of major hotel chains—including Hilton, Hyatt, IHG, Marriott, and Wyndham—joined the pledge
  • Safe but insecureThe discovery of vulnerabilities in certain versions of this technology may pose a potential challenge
  • lack of encryption that compromised the device’s security
  • the software powering the tracker was hosted on a cloud-based service, which it used to communicate with a mobile application. But the cloud software didn’t require any authorization. A hacker could connect to the service and “instruct any tracker in the world to do things,” he explains.
  • Among the vulnerabilities a hacker could exploit are the ability to see the real-time location of users and to gain access to built-in microphones and cameras
  • That poses a problem for the hotel industry, Hron believes, because establishments not  bound by union or legislative requirements may buy inferior devices without vetting them properly, merely to satisfy new regulations. “Each hotel is buying these devices themselves—it’s not like some central authority is giving these devices to hotels,” he says. “My guess is [some are] going to buy a cheap device, and in this case, it’s pretty reasonable to think that there aren’t any analysts doing security checks on them.”
  • The lack of clear legislation also leaves workers vulnerable in jurisdictions that don’t explicitly ban employers using the devices to track the movements of hotel staff
  • technology isn’t capable of real-time tracking because it runs on WiFi and Bluetooth Low Energy, or BLE, and only transmits a signal when activated. Other devices that utilize GPS or WiFi connectivity, however, have the ability to transmit real-time location data on an ongoing basis
  • “The technology has to work every time, but the product only works if the right policies, procedures, and personnel are put in place that allow the system to function as a system
  • While the initial reason for the solution was to address sexual assault, there are other things that happen to housekeepers in hotel rooms as well,” says Ogle. “We’ve had team members that have had medical issues themselves, or found guests in rooms with medical conditions that were asking for assistance
  • Providing precise location data to first responders in the event of an emergency actually has the potential to save lives, but the technology will only be adopted if users believe it is being used appropriately
  •  
    The major hotel chains are influencing legislation and also now requiring employee safety devices (ESDs) to make the workplace safer for employees (i.e. room service attendants or housekeepers) who find themselves alone in guest rooms with ill-intentioned guests. ESDs can also be appropriate for large resorts with beach personnel, activities personnel, or other positions that find themselves in enclosed, or remote areas with less security. Not every hotel has a security department that can constantly monitor cameras and ESDs. Will these devices present more strain on hotel wireless networks? That depends. Hoteliers need to consider whether these devices will be provided by or monitored through their keylock vendor, through their guest room entertainment vendor, or through a wireless provider. Could there be a benefit to an ESD interface with the PMS? I'm not finding an obvious answer. Hotels, varying in room count, are providing ESDs that range from whistles to wireless to BLE or RFID enabled. Hotel owners and management companies have the responsibility to research the most appropriate solution for their hotel without undermining the safety and privacy of their employees and their hotel networks.
imgonnarecit

Six Ways Brands are Using Proximity Marketing Right Now | Beaconstac - 0 views

  • Proximity marketing through Bluetooth is also known as beacon marketing.
  • Malls, cinemas, restaurants, and even stores that provide free Wi-Fi make the customer spend more time on the premises, increasing the chances of spending more money. But, these aren’t the benefits that free Wi-Fi can provide to your business.
  • People receive information from the items that have transmitters attached to them. Once a cellphone is near the article, the information will be transferred without using a Wi-Fi connection
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  • he primary difference between beacons and geofencing is that beacon uses Bluetooth to communicate, whereas geofencing uses GPS signals shared with a smartphone.
  • Brands can easily choose a location to send push notifications to the customers’ mobile phone when he enters, leaves, or is around that location.
  • Improving the rate of app retention is the goal of all brands that have a mobile app. Implementing proximity marketing through beacons is an effective way to increase customer loyalty and improve customer retention
  • The popular brand Macy used a beacon-triggered mobile game app to make the shopping experience more engaging and exciting for the visitors. Buyers received a notification for participating in the game and winning $1 million worth of gifts and discounts from the brand.
  • or instance, when a customer receives a message that a clothing store near his location offers a 30% discount, he will be inclined to visit the store since he won’t have to cover a considerable distance to reach there. Moreover, when he gets there, he might avail the offers by shopping from the business.
  • Proximity marketing is also used for retargeting the customers who intend to leave the store without buying anything or who showed interest in particular products.
  • Loyalty programs are an excellent way to make your customers shop from you. Customers love to earn loyalty points to redeem those points by getting a discount from the brand or winning a gif
  • eploying proximity marketing will help your business outshine your rivals, attract more customers to your store, and boost sales.
  • ustomers are a crucial reason for the success or failure of a business
armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
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  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  •  
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  •  
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
Saida Albanes

Optimize Fried Food Quality and Oil Usage with Filtration Monitoring Technology - 0 views

  •  
    Restaurant Technologies, Inc. (RTI) is a new company that has established filtration Monitoring technology that immediately collects data from sensors in the fryer system and delivers it to the customer's Total Operations Management (TOM) online portal. This portal tracks how often the oil is filtered, when it is filtered, and for how long. Data is automatically compared to the restaurant's ideal filtration processes, so any deviations are tracked. Managers can opt to receive mobile/email alerts that can be used to correct filtration oversights instantly or be used for staff training on standard filtration procedures. They can view one location or many locations data on the portal.
Diana Sardina

Hotel security demands more investment in latest integrated systems | Security News - SourceSecurity.com - 0 views

  • The contribution to profit, or the perceived lack of it, is one of the major reasons why security is often seen almost as an afterthought by hoteliers
  • Because security is not profitable, investors and hotel operators are reluctant to invest in safety and security
    • Diana Sardina
       
      The security department is a non revenue department and therefore hoteliers prioriotize technology investment into departments that bring money to the company.
  • active security components", include video surveillance (CCTV), access control, intrusion detection systems and X-ray machines at the hotel's main entrances
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  • , evacuation, fire extinguishing and danger management processes
  • Security cameras in the hotel lobby, coded access cards - that's it
    • Diana Sardina
       
      Hoteliers are aware of the continuous threat we live in, but they prefer to ignore it since the cost of installing advanced technologies to prevent it is too high.
  • hard" security systems, which can help avert or manage serious threats such as terrorist attacks.
  • investors or owners of a hotel property often ignore these chain-specific security standards for cost reasons and provide budgets that cover only the minimum required by law.
  • between different types of "passive" security
  • hotels is very simplistic: security cameras in the lobby or other public areas and coded access control cards for elevators and rooms
  • We have highly sophisticated danger management systems today, particularly at airports, elements of which could be implemented in large hotels or connected to professional expert systems via remote security service centres
  • Outside of "classic trouble spots" such as the Middle East, people have a false sense of security.
    • Diana Sardina
       
      In the United States we have forgotten about 911 and we think that as long as we are here and not in the middle east we are "safe".
  • However, the vast majority of hotel operators are reluctant to make additional voluntary investments. Even insurance companies have not really taken up the opportunities presented
    • Diana Sardina
       
      I would have thought that insurance companies will force hotels to be more proactive in security measures. But reading this article makes me realize that we are very vulnerable.
  • The effective interlink between security equipment and security processes to protect persons and assets in real time is the main issue.
  • Hotels may be concerned about the costs of higher-level security systems but criminal activity could cost a hotel its reputation and not to mention, a person his or her life
  •  
    This articles is an eye opener on how lightly we take hotel security. There are several new technologies designed to prevent security issues and we do not consider them, simply because they are too expensive and we feel a false sense of security since our country is not located in the middle east. The reality is that deep inside we all remember 911 and we see news every day of how much hate some people have againts us. Security should be taken much more seriously.
Yookyung Kim

Property Management Predictions | Top Stories | | Hospitality Magazine (HT) - 0 views

  • “Expectations and technology change. Today the critical point we are focusing on with our PMS is overall improvements to the guest experience. The whole concept of understanding your guest and understanding their preferences and behaviors to enhance the experience goes along with a hotel’s ability to market to the guest in a better way.”
  • “Going interactive with the guest experience is going to have an impact in the sense that every guest can be a user on your PMS,”
  • “This will include functionalities such as: updating profiles, tracking rewards, making requests from the room, and interacting with other guests.
  •  
    This article introduces the next generation PMS systems: 1. Mobility is about taking customer transaction and activity away from a counter or a tethered device. 2. PMS will be integrated with social site's information and capabilities because online/social branding and interaction will be a requirement to compete. For example, PMS will enable hotels to stay on top of ratings and respond guest comments on sites such as Facebook, Twitter, TripAdvisor, Yelp and more. 3. Integrated data- PMS systems will have to adapt to allow the guest to specify their preferences and requirements while the PMS tracks spending patterns to match guests' preferences and choices.   4. PMS providers are focusing more on creating products that can transcend to the global market place by adding mapping tools that display locations of goods, inventories, assets, and supply chain networks as well as currency and time conversion. 5. PMS providers will focus on expanding and improving their cloud-based technology by increasing security, reducing of costs of system adoption, and interoperability with all hotel departments. 6. Personalizing the PMS- There isn't one size fits all. With all of the functions that modern property management systems are expected to perform, further customization is always a desire for hotels.  
Shiyuan Peng

Travel F&B Provider Standardizes Operations with Cloud-Based POS - 1 views

  • Areas USA, a leading provider of food & beverage and retail services in the travel industry, has selected the MICROS Simphony Enterprise Solution as its standard SaaS, cloud-based point-of-sale system across its United States airport and turnpike operations.
  • which provides the organization with a robust enterprise system, web-based reporting, and business intelligence functionalities with a high level of flexibility. MICROS’s Simphony also seamlessly interfaces to Areas USA’s Corporate Infrastructure systems.
  •  
    Areas USA has selected the MICROS Simphony Enterprise Solution as its standard SaaS, cloud-based point-of-sale system across its United States airport and turnpike operations. It provides the organization with a robust enterprise system, web-based reporting, and business intelligence functionalities with a high level of flexibility. MICROS's Simphony also seamlessly interfaces to Areas USA's Corporate Infrastructure systems. Simphony is centralized, allowing for the entire system to be managed from one application. The solution is also being hosted in one of MICROS's worldwide data centers, removing Areas USA's onsite servers and the responsibility of managing the servers from its internal IT department. MICROS and Areas USA have been partners for years, with the MICROS 9700 Hospitality Management System (HMS) installed at many locations. The sites with the MICROS 9700 HMS will be converted to the MICROS Simphony platform.
Paige Hanna

Pros of Event Technology - 0 views

  •  
    This article speaks about how important and efficient technology has become to events within the hospitality industry especially meetings. When you think about meetings being held at a hotel, you think of the necessary technologies that must accompany the hotel in order to have a success. This article speaks about a specific provider, PSAV, of audiovisual technology used in today's meeting markets. Hotels and partners using this organization's onsite presentation technologies were said to be among the top places chosen for meetings and conventions. PSAV strongly believe with event technologies that make the messages exciting and understandable for the audience, then it the event deemed successful. This goes along with the thought that everything counts in hospitality that contributes to an entire experience. Think about this for instance. What if you attended a conference where no onsite capabilities were available and had to be brought? Set up time will be longer, more equipment to be carried, more room for error to occur, no preexisting testing of equipment in that location and the list goes on. In conclusion, hotels should invest some of their efforts into event technologies making their hotels stand out in the clutter as an ideal location for a convention or meeting.
Minghui Zheng

Advantages & Disadvantages of Human Resource Information System | Chron.com - 1 views

  • When the decision to build a human resources information systems department is made, examine the options carefully and be aware of technology and human resources trends for a small business. Small businesses have unique needs based on company goals for growth, or a plan to remain small with access to technology without the hefty costs. The term "human resources information systems" (HRIS) often is used interchangeably with human resources management system (HRMS) and human resources information technology (HRIT). Any of these terms is used to describe the computer and information technology a company utilizes to automate human resources functions and employment actions.
  • A very popular use of HRIS is employee self-service. Many employers are utilizing their HRIS to supplement the human resources department staff by enabling employees for find answers to common questions they would have asked a human resources representative.
  •  
    This article summarized the advantages and disadvantages of using human resource information system. An HRIS is used for employment actions such as applicant tracking, performance management, attendance, compensation and benefits management, work force analyses, and scheduling. A very popular use of HRIS is employee self-service. There are a lot of advantages of HRIS, such as it is monitored by qualified specialists who know technology and HR functional and tactical processes can manage compliance with federal and state laws, streamline processes for recruitment and selection, and produce analyses, data and reports for internal and external use. What's more, it is easy to use for qualification computer technology specialists, accuracy of information and the ability to perform HR audits using any combination of parameters. It saves a lot of time. The disadvantages included that HRIS may involve human error during information input, costly technology to update the system and malfunctions or insufficient applications to support the human resources needs. There should be a qualified specialist with human resources functional area knowledge to manage this system. The cost to hire an HRIS specialist may be far above the average salary for a computer technology specialist.
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  •  
    The article highlighted describes some advantages and disadvantages of a Human Reources Information System for small business, that would include restaurants. The decision maker would have to take in consideration what type of information the system will need to handle in order to select the system to be used. This systems can do applicant tracking, perfomance management, attendance, compensatio, benefitios, paid time off and etc. A type of disadvantage for small businesses would be to be able to get support from somebody to manage the system. This could have high costs involved.
  •  
    This article discusses Human Resource Information Systems and the benefits and disadvantages to investing in such a program. Some of the advantages that the article addresses are: "manage compliance with federal and state laws, streamline processes for recruitment and selection, and produce analyses, data and reports for internal and external use." The technology allows employees and managers to "locate answers and information quickly without the need to consult an HR representative every time." I feel that this advantage outweighs any of the disadvantages that there may be. The benefits of a business/hotel running more smoothly are infinitely rewarding to profits and many other aspects of convenience. Some of the disadvantages that the article addresses are insufficient applications to support the human resource department, as well as it being costly.
  •  
    This article describes Human Resource Information systems and the benefits and disadvantages to investing in this type of technology. The article states that the advantages to investing are: "being able to manage compliance with federal and state laws, streamline processes for recruitment and selection, and produce analyses, data and reports for internal and external use." Most importantly though, the article states, "The employee and manager self-service features are excellent ways to free up the time of your human resources staff members for project work and other duties. Employees and managers can locate answers and information quickly without the need to consult an HR representative every time." This, to me, outweighs any disadvantage that may come from investing in HRIS technology because the convenience that this technology provides could really benefit profits for a business. HRIS is about coordinating communication among different departments. Businesses should really invest in this technology, even though it is costly, because ultimately it will increase profits by getting things done faster and more efficiently, as well as preventing problems from happening before they happen.
  •  
    With the development of high-tech management system, HRIS is no long strange for us. The HRIS is a software or online solution to data tracking, data management, or all of the data needs of the company within the human resources department. The reason why HRIS is becoming  more popular is that it has some useful functions such as the employee self-service through which employees can find answers to common questions by themselves while not ask a human resources representative. This system can help to save time and money for the company in certain aspects. But in this article, the author compares the advantages and disadvantages that HRIS brings to the company.The disadvantages can be that it may involve human errors during information input, costly technology update and so on. So if a company wants to apply this system, it should also look at these disadvantages, compare them with the advantages and then make a final decision in order to avoid suffering from the bad sides of the system. 
  •  
    The HRIS is used for applicant tracking, performance management, attendance, compensation and benefits management, work force analyses, and scheduling. HRIS can be also used for employee self-service. The human resources department staff can find answers to common questions they would have asked a human resources representative from the HRIS. HRIS has many advantages. It can help organization manage compliance with laws, streamline processes for recruitment and selection, and produce analyses, data and reports. The ease of use for qualified specialists, accuracy of information and the ability to perform HR audits using any combination of parameters. However, there are still some disadvantages, such as human error during information input, costly technology to update your system and malfunctions or insufficient applications to support human resources needs. In addition, the cost of hiring an HRIS specialist is also a problem for the small business.
rebecca Bonet

Lost Tree Club Turns to ClubPay as Payroll, HR Partner | News | Hospitality Magazine (HT) - 2 views

  • It is designed to help the make the club's human resource and employee administrative work fast, efficient and, most importantly, accurate.
  • The Lost Tree Club of North Palm Beach, FL will begin using ClubPay's payroll and HR management solutions.  In addition to biometric time clocks, real time labor management and payroll processing, Lost Tree Club will benefit from ClubPay's new "HR and Benefit Essentials" online portal .  It is designed to help the make the club's human resource and employee administrative work fast, efficient and, most importantly, accurate
  • In addition to biometric time clocks, real time labor management and payroll processing, Lost Tree Club will benefit from ClubPay's new "HR and Benefit Essentials" online portal
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  •  ClubPay will assume responsibility for processing payroll, printing checks, accurately managing deductions, ensuring compliance with payroll policies and filing payroll taxes
  • ClubPay will assume responsibility for processing payroll, printing checks, accurately managing deductions, ensuring compliance with payroll policies and filing payroll taxes
  • Lost Tree will have unlimited access to over 180 standard payroll and HR reports and the ability to easily create any custom reported needed for proactive decision making. 
  •  
    The Lost Tree Club of North Palm Beach, FL chose ClubPay for payroll and HR management solutions. ClubPay will help processing payroll, printing checks, accurately managing deduction, ensuring compliance with payroll policies and filling payroll taxes so that HR staff can focus on more centric activities. 
  •  
    This article talks about The Lost Tree Club that is located in North Palm Beach will be using ClubPay's payroll and HR management solution. Lost Tree Club will benefit from The ClubPay's new" HR and Benefit Essentials" online portal it designed to help the club's human resource and employee administrative work fast, efficient and, mostly importantly, accurate. It will help with processing payroll, printing check, accurately managing deductions, ensuring compliance with payroll policies and filling payroll taxes.
Allen Lok

Restaurant operators offering 24 hr automated serivce. - 2 views

  •  
    I think this article goes along with our "Smartbar" discussion. The Smartbar may actually be useful in certain locations where a full time bartender may be too costly. There are obvious legal regulatory issues to contend, but at least some room for growth for the Smartbar. For other products like cupcakes, donuts or small bites, established restaurants are now tapping into the 24 hour convenience business model through the use of vending machines. I think this is a great idea for customers who want more variety than what we have been seeing at vending machines the past 10 or 20 years, which is potato chips, candy bars and nuts. For the company, this would give them more exposure and increased revenue stream at locations such as airports, hotels and hospitals where there is always people around. Some companies like Apple or Sony have been doing this for years. I can understand that they are selling a non-perishable good and the customer is ultimately only paying for the end product only. Restaurants are often involved with proving a level hospitality service as part of the product they sell and automation was not really in their best interest. But now with the explosion of Ipods and automated POS taking over the servers job, we may see more of these stand alone units serving customers. Overall, I think this is a business concept/technology that we are behind in. The article mentions that Japan has been using this concept to sell fresh food items and other items such clothing as well. From a business standpoint, given the increasing rise of competition, rent/property prices and variety of choices consumers have, these are some major recent factors which will propel this concept more.
Nicole Stevens

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - NYTimes.com - 1 views

  • Visitors would wear rubber bracelets encoded with credit card information
  • vacation management system called MyMagic+
  • If you fully use MyMagic+, databases will be watching, allowing Disney to refine its offerings and customize its marketing messages
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  • wristbands equipped with radio frequency identification, or RFID, chips
  • Disney is not the first vacation company to use
  • MyMagic+ will allow users of a new Web site and app — called My Disney Experience — to preselect three FastPasses before they leave home for rides or V.I.P. seating for parades, fireworks and character meet-and-greets. Orlando-bound guests can also preregister for RFID bracelets. These so-called MagicBands will function as room key, park ticket, FastPass and credit card.
  • MagicBands can also be encoded with all sorts of personal details, allowing for more personalized interaction with Disney employees
  •  
    The technological makeover Disney is planning will require brand new software yet to be used in the parks. RFID scanners will be placed at set locations allowing guests easier access to the 'Magic'. No more turnstiles or waiting in lines. With just a flick of the wrist those mickey ears are yours and you are on your way. Personal RFID tags will be placed into guest MagicBands allowing Disney to track guests behavior within the parks. This is all thanks to the new vacation management system called MyMagic+.
Sarah Black

The Big Salad Turns to Inventory Management Solution - Restaurant News - QSR magazine - 2 views

  •  
    This article discusses a newly-formed partnership between The Big Salad and WhenToManage. WhenToManage is considered a pioneer for hospitality cloud-based software solutions. The Big Salad formed this partnership with them for their web-based inventory management software. WhenToManage is able to direct its efforts to all of the requirements for The Big Salad, and is designed "to make tedious management tasks simple and accurate". The CEO of The Big Salad anticipates being able to spend more face time with customers and FOH  since he won't have to stay in his office doing work. Yield management of items used in batch recipes/butchering, and analysis of usage trends are just a few customizable options WhenToManage offers. It can even be a complete operations package when coupled with its POS intelligence and employee scheduling software. Since all operational data from each location can be viewed on one dashboard, this software will be a huge aid to companies focusing on integrating and simplifying operations for their franchises.
Sarah Black

View from the Top | Global Gaming Business Magazine - 0 views

  •  
    "View From  the Top" discusses the new 360-degree camera technology which is helping MGM Resorts and the gaming industry to increase efficiency in their surveillance departments.  These cameras have no blind spots and provide a fish-eye view of the whole casino floor. "It offers situational awareness of the entire floor, and permits the operator to zoom in with other cameras where needed," according to Oncam Grandeye's director of global sales. This company is considered to be a leader in 360-degree technology. The article also discusses a complete solution for surveillance operations. This new technology coupled with more traditional megapixel cameras provide video history of given subjects entering or leaving the property or parking garage (for the entire month). Suspects can even be tracked "back in time" if need be with use of the 360-degree images and software. License-plate recognition software aids in tracking a suspect even if they leave the property. Many thieves end up at another MGM property (there are 10) not realizing their image has been sent out to all of the properties, so if they aren't caught at one, they will be at another. Ticket thieves for slot machines are caught when they try to cash out at kiosks, since their image is on surveillance. Through use of creating triggers in the software, players-club card thieves are caught by patterns and locations of their bets. "We'll mine data for standard deviations, wins that don't look right", says director of surveillance. 360-degree camera technology is one of the most valuable tools in aiding the surveillance operations for the gaming industry.
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