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allisonweets

How to Avoid Marketing Trends and Stay Ahead of the Curve - 0 views

  • Trends in the marketing and advertising space occur because consumer habits are constantly evolving—and they always will.
  • consumption patterns have a direct impact on the ways we as marketers and creatives consider how the customer will interact and engage with a brand or product.
  • When business owners notice competitors start feeling familiar and sales take a dip, it’s absolutely time to reevaluate their position in the marketplace.
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  • Before you can commit to staying ahead of the curve, you must have a solid foundation to build from.
  • This means we dive into their origin story, their inspiration, and their aspirations for the future.
  • While these principles could very well be constant throughout the lifetime of your business, it’s important to identify and honor them—truth is timeless and will always supercede all trends.
  • When it comes to staying ahead of the curve, a safe choice isn’t necessarily the best choice.
  • Getting new energy in the room leads to thought diversity and keeps you and your team ahead of the curve.
  • Rather than looking at emerging trends and deciding what bandwagon to jump on next, consider abstaining from what’s now and start thinking about what’s next.
  • we believe in collective curiosity and want our clients to push boundaries and do great things. To do that, staying ahead of the curve is a must.
  •  
    Marketing and advertising trends are constantly changing due to evolving consumer expectations. These changing expectations are essential for business owners to notice and address in order to stay relevant in the market and industry. Businesses must understand their vision for the future in order to address those expectations. This is the foundation that business will be able to build off of as consumers value truth and consistency. Companies must also stray away from the safe and obvious choices by pushing the boundaries. It is important that business owners are always looking ahead to the future in order to stay ahead of the curve.
hchiebooth

7 Event Technology Trends to Explore in 2019 - Eventbrite US Blog - 1 views

    • mrueda
       
      The article discusses seven event technology trends that are trending in 2018. Event planners are on the hunt to discover the next new products or services that will help them stand out in a coward full of competitors. One trend, that I find so interesting is facial recognition technology. Event planners are using algorithms to reach out to new audiences via social media, improve check-in and security! Another trend, that caught my eye was artificial intelligence for events. Technology such as "chatbots." Chatbot is an automated customer service that helps both guests and event organizers. It will alleviate some of the duties of the staff to be more efficient and address guest issues faster. There are also the right APPs that are being created for events for guest to search, book, post and review events in one place. Also for event organizers to price, communicate and organize all in one place.
  • Reach new audiences
  • Improve check-in, feedback, and security
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  • Artificial intelligence for events
  • The right event apps
  •  
    So, being an event professional in the hospitality industry this article intrigued me. Some of the trends listed are trends that my clients and I have already been using for a few years now like livestreaming events, I had a wedding in Jamaica in 2015 in which my clients live-streamed their nuptials for those daily and friends who could not make the trip. What I did find intriguing was the Facial Recognition aspect of Event Technology. That is unbelievable to me. I know we now have iPhoneXs and SnapChat that already do this so I guess its just a matter of having the right type of phone and app that is compatible with this feature.
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  •  
    This article for event planning and technology shared the current trends of event technology for this year. Facial recognition is becoming popular and is encouraged to use to target an expansive audience. Some events encourage audiences to take advantage of technology by using Facebook to tag photos of the event attendees to to a personalized album. The article also predicts that the future holds facial recognition for attendees checking in for a further improved event. RFID is being widely used by experienced event coordinators in place of event tickets and to reduce payments made physically. With the usage of RFID, it enhances the productivity for the attendees, as well as, make special features, such as raffles, much easier and fun to conduct. Automated customer service features are also rising as it enables guests to conveniently have their questions answered without having to wait to get a response. For example, according to the article, Sound on Sound Fest is a festival for music lovers that created a customer service feature via Facebook Messenger to answer any questions from the potential and prospective attendees. It was said to have instant gratification and success in the ease of asking and answering questions. Apps are also taking a part in events. Apps, such as, Pathable (connect with attendees throughout entire event), Presdo (takes into consideration behavior of attendees), and attendify (share photos, messages, and comments with attendees) are example of applications that events benefit from in this growing trend of event technology. Broadcasting events also assist in gaining popularity for an event and social media walls encourage attendees to post photos of the event with hashtags. Technology is growing and gaining popularity in events. Due to the fact that people are almost never without their cellphones, nevertheless, on their cellphones, the discussed features are popular amongst event attendees and aids in bubbling the posit
  •  
    The article discusses seven event technology trends that are trending in 2018. Event planners are on the hunt to discover the next new products or services that will help them stand out in a coward full of competitors. One trend, that I find so interesting is facial recognition technology. Event planners are using algorithms to reach out to new audiences via social media, improve check-in and security! Another trend, that caught my eye was artificial intelligence for events. Technology such as "chatbots." Chatbot is an automated customer service that helps both guests and event organizers. It will alleviate some of the duties of the staff to be more efficient and address guest issues faster. There are also the right APPs that are being created for events for guest to search, book, post and review events in one place. Also for event organizers to price, communicate and organize all in one place.
  •  
    This article reveals the 7 latest trends in technology. The most impressive trend is the use of Facial Recognition for registration purposes. It also features new and upcoming AI technology such as Chatbots, "Crowd" Streaming and the use of "Social Media walls" to generate for free event promotion.
yyr997

8 benefits of using event registration software for your next event - 0 views

  • 1. It’s Just Plain More Convenient
  • Custom Fields
  • Branding Customization options also mean the pos
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  • Customization options also mean the pos
  • sibility for images like your logo and those of the event sponsors, to be placed on your tickets.
  • Registration Anyplace and 24/7
  •  Appeal to Non-English Speaking Guests Your guests may include attendees who may not speak perfect English or even those coming from
  • overseas.
  • Group Registration
  • It’s Green!
  • Real-Time Reports
  •  
    Using event registration software give us fast and convenient .
bhern082

Sabre takes inspiration from Spotify to help hotels sell more | PhocusWire - 0 views

  • Sabre Hospitality is developing technology enabling hotels to promote experiences and other ancillary services within their websites as well as more widely across the web.
  • The technology will only be available via direct channels including the Sabre
  • property management system, hotel call-centre and the hotel’s own website.
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  • Consumers can come into the purchase funnel from any point. e.g. from an Instagram post about an experience or the hotel’s website.
  • He says research shows that customers are willing to pay more for brands they love as well as stay loyal to those brands for longer.
  • The development is a departure from the traditional selling a room for a night approach and allows consumers to pick and choose ancillaries and services, such as late checkout, as they plan a hotel stay.
  •  
    Sabre is planning on taking GDS to the next level by creating a software that enhances the guest experience. This technology will promote a hotels experiences and ancillary services within their websites. Like Spotify this tech will be bundles and curated to each person.
sbaut010

chrome-extension://pnhplgjpclknigjpccbcnmicgcieojbh/reader.html - 0 views

  • Divestiture (the birth of the need for PBXs) was as far before the year 2000 as we are now past it and still hoteliers install dial tone as the main staple to their communication plan. Hotel telephony needs to become a communication platform addressing multiple service and marketing touch points on various devices – hotel provided and guest owned.
  • Divestiture (the birth of the need for PBXs) was as far before the year 2000 as we are now past it and still hoteliers install dial tone as the main staple to their communication plan. Hotel telephony needs to become a communication platform addressing multiple service and marketing touch points on various devices – hotel provided and guest owned.
    • sbaut010
       
      I had not thought of PBX as outdated until I read this. PBX systems and operators have been so iconic within the hospitality industry, for the last few decades, that it is kind of hard to think about the industry as a whole without them... That being said, I think we can all agree that hotels are ready to ditch this antiquated telecommunications tool, and customer service would be better for it. As great as it is to listen to smooth jazz while you wait for a representative or leave your voicemail after the tone, it would be even better to use any other platform as means of contact with the company. Automated responses and announcements could be sent immediately to the guest and employees throughout an internet based system; no more pesky phone lines.
  • Spoiler alert: As an industry we’ve waited so long to get out of PBXs that a single hotel communication platform, is really no longer feasible.
    • sbaut010
       
      Ain't that the truth.
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  • It will communicate with the guest at the moment of their need just like a friend would.
    • sbaut010
       
      Too cool!
  • Can you imagine your sales staff calling guests in their rooms to inform them of a discounted room rate on their next visit, or to tell them that the special in the restaurant tonight is lasagna? Hoteliers use the guestroom phone less than guests do. If, arguably, 98 percent of all SMS messages received are read, and 90 percent of them are read within the first three minutes of receipt, why are we still spending money on an antiquated, dial tone-generating device in the guestroom?
    • sbaut010
       
      So true
  • We need to move straight on to having hotel companies plug into enterprisewide, preferably global, telecom platforms which have hotel feature sets included. Today’s headlines all center on personalization, guest life cycles and guest experience. None of the stories include hotel phone systems. Why not? Because a premise-based phone system is about as capable as a first grader in college, and hosted systems today aren’t much more mature.
    • sbaut010
       
      Unfortunately hosted telecom systems are not quite there yet when it comes to the technology, but we are not so far away from systems like these from working either. AI has made significant leaps in the past few years and I believe that in the next five years or so this could be an industry norm.
    • sbaut010
       
      This article talks about the struggles of old PBX systems with a hint of comical relief. It also emphasizes how old PBX systems are not going to be present in the future of the industy. Phone lines are limiting our power to interact with guests through other media.
kdibe001

Predicting the Future of Computer Networks and the Internet - 0 views

  • Broadband routers and other home gateways become obsolete: As people end up owning hundreds of wearable and mobile devices that need to communicate both inside in the home and away, installing fixed routers inside a home to manage traffic will no longer make sense: Devices will all communicate with each other and the Internet directly.
  •  
    This article predicts the future of networking and the internet, which is a challenging thing to do, considering how complex this technology is. Among some things predicted are that web site address space will eventually run out and the domain names will crash as human recognition will be able to navigate through web pages. The most interesting thing I found is that broadband routers will soon disappear due to multiple internet capable devices will be able to solely communicate with each other, meaning our phones, watches, and computers will all be connected without a router. It also goes deeper into the possibility of a future without an internet network. It's hard to predict that we will also be able to fight against cyber attacks and spam and keep our internet at use. Imagine a future with no internet! What will be the next big thing then?
yujushelly

The Maintenance of Hospitality Facilities - 0 views

  • nsufficient maintenance will render a lower profit for owners and investors even if they have no intention of selling the hotel.
  • “If you don’t have [a preventative maintenance program], you don’t have control of your maintenance budget,”
  • Facility managers should estimate the cost of larger improvement projects—or capital expenditures—as best as they can for the next five years. Planning for these long-term jobs usually requires some kind of reserve fund, although owners and investors tend to set aside less than they should.
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  • We’ll get into very detailed discussions [about this year], and then it’s a more general projection for the next five years in terms of how we think we’re going to need to spend the capital,” Taylor says. “We like to prioritize emergency and ROI projects.
  •  
    This article was very interesting because it shows how the maintenance of the hospitality facilities can really impact a business. We learned in this article that insufficient maintenance can render a lower profit for an investor or the owner regardless whether they want to sell the hotel or not later. We learned that proper upkeep reduces the expense of improvement projects. What can help run a sustained well-run hospitality operation is a preventative program. The only thing that can help you control your maintenance budget is a preventative maintenance program that can help you calculate when to replace carpeting, air conditioner, etc. Meeting up with the hotel supervisors repeatedly allows facility managers to really have a good evaluation on maintenance issues.
  •  
    Its from the company Lowe's perspective of the maintenance of hospitality facilities
  •  
    Great article! A preventive maintenance plan or program is definitely a must in order to reduce costs in the long run. It is important that the staff be trained to properly implement the plan and make sure that things are being done properly.
gmuno014

Top Eight Network Technologies to Invest in for "Hotels of the Future", by Daryl Stokes - 1 views

  • Poll hotel guests on which amenity is most important to them and chances are they’ll vote for connectivity. But it’s more than just raw Internet access they expect these days. In this new always-connected age, guests want easy and persistent access to all things digital that can enhance their experience, both within and outside the premises. It’s a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service. Hotel customers expect the same online convenience and customization they have in their homes. And with seemingly every traveler equipped with laptops, iPads, and smart phones, they also expect their hotel to be place of ubiquitous connectivity. Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel’s ‘cool' factor is technology. Campbell says that "we are building rooms where everything is on a network.”(1) Installing new technologies will give hotels a competitive edge with travelers for whom digital devices have become just another normal bodily appendage of sorts.
  • Poll hotel guests on which amenity is most important to them and chances are they’ll vote for connectivity. But it’s more than just raw Internet access they expect these days. In this new always-connected age, guests want easy and persistent access to all things digital that can enhance their experience, both within and outside the premises. It’s a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service. Hotel customers expect the same online convenience and customization they have in their homes. And with seemingly every traveler equipped with laptops, iPads, and smart phones, they also expect their hotel to be place of ubiquitous connectivity. Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel’s ‘cool' factor is technology. Campbell says that "we are building rooms where everything is on a network.”(1) Installing new technologies will give hotels a competitive edge with travelers for whom digital devices have become just another normal bodily appendage of sorts.
  • t's a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service.
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  • Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel's 'cool' factor is technology. Campbell says that "we are building rooms where everything is on a network."
  • While there are many tantalizing new applications hotels can invest in to take advantage of ubiquitous connectivity, we see the following eight technologies delivering the best ROI and competitive advantage.
  • 1. Digital check-in
  • Guests will be able to check-in from a kiosk or a touch-screen display in the lobby, just as passengers do in an airport concourse.
  • 2. Secure, reliable and scalable Wi-Fi connections throughout
  • The push now is to make Wi-Fi easier, more reliable, and secure―all the while being compliant with Payment Card Industry (PCI) and other Federal and state law enforcement requirements (e.g. the Communications Assistance to Law Enforcement Act). Secure and flawlessly managed connectivity throughout the premises will be mandatory.
  • 3. The smartphone operated hotel
  • Room numbers and entry codes will be sent directly to cellphones for easy, keyless entry. Not only is this a solution to guests losing their keys, it also prevents serious security risks that come with magnetic key strips that store personal information, such as social security and credit card numbers.
  • For example, Marriott Hotels booked $1 million in revenues in the first 100 days after the launch of its mobile website in 2009. Mobile bookings were particularly important in supporting last minute bookings and moving expiring inventory, as about one-third of the mobile bookings were for same-night stays.
  • 4. The television as in-room control center
  • The in-room display will even allow customers to set preferences for lighting and temperature.
  • 5. Guest sensors
  • Energy efficiency is important―both to the environmentally conscious consumer, as well as the economically conscious hotel manager.
  • Not coincidentally, the Aria has received the highest certification from Leadership in Energy and Environmental Design (LEED), and 5 Green Keys from the Green-Key Eco Rating Program.
  • 6. Restaurant display ordering
  • Using touch screens in restaurants increases the efficiency of staff, and being able to use dynamic graphics and displays enables the chef to promote specials and upsell on orders
  • 7. Digital employee communications
  • Hotels will increasingly use digital learning to keep employees informed about everything from shift responsibilities, to updates on occupancy rates, to the next wave of convention attendees and security needs.
  • hese 20-minute audio and video modules can be viewed in the hotel or on mobile devices, and be
  • cause they are video-based, they are inexpensive to update and translate into languages other than English. High employee turnover rates are part of the hospitality industry, so having an efficient, consistent training solution is critical
  • 8. Multiple data streams, running through multiple networks that can be both secure and shared
  • Each of these data streams will need to be highly available―that is, a hotel cannot afford to have the system 'go down'. Network performance will have to be optimal as travelers will expect transactions to happen in real-time. And most importantly, all this data will need to be secure. PCI compliance requires a high level of security for each transaction. Information needs to be able to flow securely and efficiently with built-in redundancy.
  • According to iProspect, a search engine marketing firm, two thirds of consumers begin their shopping experience―including hotel shopping experience―online
  • A key part of competing in the new marketplace is having the technical capability to capture every consumer touch-point opportunity on the hotel grounds―from the time they step into the lobby, to the time they leave for the next destination.
  •  
    Hotel guests are now more interested in connectivity than they used to. With this technology age guests would like to have access "to all things digital that can enhance their experience." Hotels now are spending more time and resources on network technology as they do for other services. For hotels to gain competitive advantage they need to build rooms where everything is on a network.
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    This article highlights top technological improvements in a hotel that have proven to be successful, and in return have reflected a positive ROI. The article discusses ideas that are new and upcoming. Some of these ideas include: Digital check-in/check-outs, secure and reliable Wi-Fi, smart phone operated hotels (use of keys), TV as in-room control center where guests can control room temperature and lighting, and restaurant display ordering.
  •  
    This brings up a topic that we discussed in one of the earlier weeks in class. Being PCI compliant is a very critical role in guest satisfaction. It makes the guest feel secure and confident that their information is safe and not being shared through other channels.
  •  
    Another topic that is mention, previously discussed in class, is how paper menus will be replaced and guests will now have access to order via touch screen devices. This does not eliminate servers, but increases efficiency of staff, and increases turnover of tables.
da7327

7 Must Follow Rules for Perfect Hotel Wi-Fi - 0 views

  • In a 2013 Study, Forrester Research concluded that out of those polled, 94% agreed that above anything else, they wished all hotels offered quality wifi throughout the hotel and in their rooms.
  • Understanding exactly what factors are most critical to your guests when using wireless connectivity will help you to create a network that is designed to support those exact wants and needs.
  • At the minimum, your hotel will need: A Firewall Role-based access control Profiling IDS/IPS
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  • If your goal is high-performance, which it should be, then placing your APs down the hallways is the last thing you should do.
  • Your wireless system should incorporate a network management system and for many hotels some level of managed support to provide services like: Monthly health checks Firmware reviews Scheduled system tests Tier 2 support Proactive alerts Threshold based triggers And Client tracking to name a few
  • Wi-Fi as a Service offers many benefits,
  •  
    The most desired amenity is not a comfy bed, good location its actually something we can not without, fast and secure Wifi!  Studies show 94% agreed that above every other amenity they wished all hotels offer quality wifi. But not all hotels offer high quality wifi which leads to more spending to fix issues, and poor guest experience. The article mentions how to build a good wifi network from the ground up first thing is Security comes first. Creating a secure system for what your guests needs. Next, comes planning for capacity. Planning for this means plan for what applications your guest use. Then comes access point placement. Where should the network stream from that is the most effective?  Now comes listening to your guests regarding the wifi connectivity and keeping up with demand which all ties into choosing the right partner to setup your wifi connection. It is surprising that out of all the lavish amenities one would like 94% want high quality wifi. In these times without internet connection, it feels as if were in the stone age. The article talks about the importance of having high quality wifi for guests to have a great experience which we cannot stress enough of the importance. The first step of establishing a good wifi network is to do a needs analysis of your guests what type of apps will they use? If its normal email, surf the web you can build a standard network, but if its high data usage like video apps then you have to establish a higher connection. With all this having a shared network is always risky so you have to have the most secure network one can have so you don't Put your guests in cyber harm's way. An effective way for hotels to manage all this is to contract with a wifi company so they can manage, provide and upgrade as needed. So the importance of choosing a right partner that knows your guests' needs is important. Hotels rely so much on keeping up with technology from being able to check in online, manage hotel guests services, and j
Jessica Rodriguez

Marriott International Selects Cloud-based MICROS OPERA as Its Next-Generation Property Management - 5 views

    • Jessica Rodriguez
       
      As a current Marriott employee, and a former Trump Luxury Collection employee, this change that is being implemented is HUGE. While working at Trump National Doral Miami as both a Front Desk Agent and a Rooms Controller, I spent much time operating the Opera PMS system on a day to day basis. When I started working for Marriott, and started using the FOSSE system (the system created by Marriott for Marriott properties), I immediately noticed an obvious difference between the two PMS systems. FOSSE is an extremely outdated system which is solely operated by the keyboard, especially using the function keys. The amount of things you can do with the system is very limited, and for a hotel company as expansive as Marriott, it was so odd to me to see it being run by such an archaic system. As I highlighted in the article, Opera has the capability to provide hotel employees from basically every department to input information into one system that could be accessible to everyone and can be configurable to meet the needs of any specific property.
  • Marriott International has expanded its partnership with MICROS by selecting the hosted MICROS OPERA Property Management System (PMS) as the property management system (PMS) to be used in all Marriott brands worldwide.
  • From handling reservations to managing accounting and billing, OPERA offers a feature set that can be configured to any hotel's requirements.
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  • increase productivity, drive sales and customer satisfaction, and boost profits.
  •  
    This goes to show, that Opera till date is well considered by properties worldwide. Apart from the various PMS systems i have used such as Fidelio, Galaxy UX, Galaxy Light Speed, I felt Opera to be the best so far in terms of reports, streamlining items, effecient and reliable.
denisedantas

How to Successfully Migrate to Your Next Event Management Software - 0 views

  • Transitioning to a new event management software (EMS) solution can be an exciting, but also an overwhelming experience for event planners. Check out these tips to make your EMS migration a smooth one.
  • If you are in the market for a new EMS provider
  • Maybe you’ve outgrown them, or your tools are no longer working together. Maybe you’re not satisfied with their current offerings or customer service. Or perhaps you simply just want a more high-tech or budget-friendly solution.
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  • there are several important items you should ask yourself before striking a deal and signing a contract.
  • Overall, migrating to new software doesn’t have to be difficult as long as you take the time to cultivate a detailed plan from beginning to end.
  •  
    This article is about migration, tips for companies when transitioning from the old to the new event management software. It talks about the steps that companies should take in all stages of migration. It shows what to consider when thinking about an upgrade for a better system. It guides event planners in the migration process since the beginning, step by step. This article gives tips and guidance helping to identify the perfect software for your company when the company is ready for changing to a better event management system. This article is very helpful!
vmorr026

Technology in the hospitality industry - exploring the very latest trends - 3 views

  • Nowadays, hotel guests who travel with devices such as phones, tablets and computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel. Hotel guests expect to be able to connect to the internet seamlessly and without too many interruptions, leading hotels to invest in better, faster Wi-Fi infrastructure so that people can do business and use their technology devices with ease when they book their stay. Hotels are also starting to move away from user pay models. In the past, hotels could charge exorbitant rates and guests knew they would have to pay if they wanted to go online. Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel). It might not yet be financially feasible for hotels to completely abandon the user pay model, but many of them are re-thinking their current infrastructure and pricing models.
  • Technology is advancing at a faster pace than ever before, and this is changing both the expectations of patrons as well as the way in which the hospitality industry conducts its business. Some of the trends in industry are leading to great improvements and savings for hospitality industry companies; while some are changing how hotel developers plan their buildings, infrastructure, management structure and staffing requirements.
  • Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices.
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  • This technology is also ideal for self check-ins by guests at hotels as well as the next trend in this article: smart room keys.
  • Hotels will increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door. Starwood (owner of the Sheraton, Weston and “W” hotel chains) has already upgraded 30,000 room locks across 150 hotels with this system and Hilton will be implementing a similar system at 10 of their US properties this year. In 2016, they will be deploying the smart room key technology globally. This technology will mean that guests don’t have to worry about picking up keys and front desk staff won’t have to issue new keys in the event that a guest loses their room key. Another innovative way to offer a keyless experience is through fingerprint-activated room entry systems and retina scanning devices. Retina scanning is even more accurate and secure than fingerprint scans and hotels like the Nine Zero Hotel in Boston have already installed an iris scan system in place of key cards to control access to the hotel’s presidential suite.
  • Some hotels are already offering more futuristic experiences, with robots delivering any items ordered through room service to a guest’s door. A boutique hotel that is nestled between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot butler called Botlr that is able to move between the various floors of the hotel in order to take items such as toothbrushes, chargers and snacks to guests. These types of digital systems not only make it easy for hotel staff to deliver items to guests, but it also offers a forward-facing digital experience to people who stay at the hotel. Infrared scanners are now also used to minimise disruptions relating to housekeeping (which is a common complaint from customers). Instead of hanging a ‘Do Not Disturb’ sign on doors or having cleaning staff wake up traveling guests with knocks and phone calls, hotel staff can take a more innovative approach by using infrared scanners that will detect body heat within a room and tell cleaning staff that they should rather come back later if the room is currently occupied.
  • Digital conference facilities Besides being able to offer high density Wi-Fi for conferences and meetings, hotels also need to be able to offer access to audio-visual (AV) and digital facilities for conferences. While the amount of AV and digital equipment that goes into a typical conference room is fairly minimal, staging companies are often hired for various projects in order to equip the facility as required.
  • Mobile communication and automation In many airports, it’s no longer necessary to stand in a queue to check in and people are expecting the same kind of easy, technology-driven check-ins at hotels. Guests want to be able to do everything from checking in at a venue’s automated kiosk to ordering room service with a digital device instead of standing in queues and moving around the hotel premises to order food.
  • Cloud services Being able to provide entertainment on tap and mobile content has led to the trend of hotels investing in cloud services. While hotels want to be able to offer digital content, they don’t necessarily want to invest in IT infrastructure and IT staff, making cloud computing the ideal solution.
  • Feedback on social media Technology has infiltrated almost every aspect of our lives and hotel developers need to realise that almost any person checking in at a hotel, resort, spa or lodge, will have a smartphone in their pockets.
  • Converged LANs to support multiple services Converged local area networks (LANs) will also help hotels to create more intelligent buildings. A variety of computer-based building services can be automated in order to control lighting, refrigeration, air-conditioning and heating. Besides reducing energy consumption, converged LANs can also be set up to provide a smarter, more personal experience. If a guest is known to prefer his or her room temperature at 18°C with the lights dimmed to 65%, for example, this can be programmed before the guest checks in at the hotel.
  • Integrated, seamless experiences Technology doesn’t mean that customer experience can only happen online and through devices, check-ins and online comments. All of these experiences need to be part of an integrated, dynamic system so that the guests’ experiences are at the forefront of the marketing and  operational team’s mind.
  • Marketing, management and hotel developers can no longer work in silos and these technology trends are giving them the opportunities, tools and solutions they need to create memorable experiences that can lead to positive change and growth in the industry.
  •  
    With technology evolving and changing at a fast pace it is changing both what consumers expect and how the Hospitality industry responds to these expectations as well as how they do business themselves. The article highlights the many trends in the Hospitality industry. These trends include the improving and overhauling of a Wi-Fi network, conference rooms that offer Audio visual equipment, Smart room keys and many other different trends.
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    In today's world we are surrounded by technology; however, sometimes we do not realize the extreme of which we are surrounded by until we stop and look around. The Hospitality industry is quickly adapting to the technologically world we live it. I read an article written by Jeff Robinson, Technical Director for Aurecon titled "Technology in the hospitality industry - exploring the very latest trends". This article was beyond interesting because it touched on some on the way technology has already changed the hospitality industry and ways it will be changing it for the future. Robinson tells us in his article that "some of the trends in industry are leading to great improvements and savings for hospitality industry companies; while some are changing how hotel developers plan their buildings, infrastructure, management structure and staffing requirements". This means its not only about the bottom dollar, but the experience of each guest when they stay at the hotel. Robinson also states the obvious fact that travelers these days do not see Wi-Fi as a perk, but more of a must have. Full access to audio-visual is also on the must have list especially for business meetings and conferences. What I found most interesting from Robinson's article was the introduction of the Near Field Communication (NFC) technology. This technology give you the ability to share information from a short-range frequency wireless communication. This technology is also ideal for self check-ins by guests at hotels as well as smart room keys.(Robinson) Hotel room keys have come a long way. From an actual key, key card in which you insert, to a key card you simply pass close to the reader and now the birth of the smart key. "Smart room access system allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.". (Robinson) Now how awesome is that. Robinson also talks about other new technology just as the future of hotel in room entertainment, hotels offering
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    It has been well described and defined that technology impacted the hospitality industry in which it has advantage and disadvantages. The update and development of software creates a change in the business. This justifies that better software leads to better customer service. For this development has given most business opportunity to grow as they give them better tools.
anonymous

How Can Hoteliers Solve Labor Shortages Through Technology | By Max Starkov - Hospitality Net - 1 views

  • In my view there are two ways for dealing with the acute labor shortages and unsustainable labor cost: Pay up: Continue to offer sign-up bonuses, higher wages and interview cash payments, making profitability even more elusive, or Invest in technology to solve the current labor shortages through technology innovations, automation, mobility, robotization and next gen technology applications. The goal here is to do more with fewer employees by using technology and reduce your staffing needs by a significant percentage compared to 2019 levels.
  • Chatbot: An AI-powered chatbot on the property website like Asksuite or Umni.bg engages users, answers all of their questions and steer them toward making a booking.
  • Security Robots: Large hotels with conference facilities, resorts with large pool areas and casinos can benefit greatly from security robots, diligently working 24/7. Fully autonomous security robots by Knightscope are already being used as security guards at resorts, large hotels and casinos, airports, theme parks and outdoors perimeters. The rental of a security robot goes for $7-$10 per hour vs $25-$30/hour for a human guard.
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  • Housekeeping: Robots like Rosie by Maidbot, 2,000 of which have already been deployed at various hotels, clean guest rooms 20 percent faster and public areas up to 80 percent faster than human housekeepers. Robot-housekeepers mean 24/7 cleanliness programs, no health risks when handling toxic disinfectants, electrostatic sprayers, UV-C light devices, and all of this at 6 times lower cost per hour.
  • Hotel porters: Porter and delivery robots have been in use at hotels ever since the Aloft Cupertino debuted a Relay delivery robot by Savioke back in 2014. Relay robots and Tug robots by Aethon are increasingly used at hotels to deliver in-room items to guests, like their luggage, room service meals and fresh linens.
  • Using AI, automation, robotization, IoT and other next gen technologies the hotel can still keep a “human facade” but automate all of the back-end operations, enable smart guest communications, and automate and personalize every touch point with the customer. Yes, and add a few humans with a warm smile into the mix.
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    This article goes over ways that technology could essentially replace jobs. It gives points for how a hotel can reduce staffing needs & includes a case study of Hilton's new room selection capability
anonymous

Restaurants in 2021: Technology and Hospitality Search for Balance | QSR magazine - 0 views

  • And the end result is going to benefit guests, which opens opportunity for restaurants
  • At the intersection of much of this conversation is technology. Roughly half of full-service, fast casual, and coffee and snack operators, said they devoted more resources to tech during COVID, including online or in-app ordering, mobile payment, and delivery management, according to the National Restaurant Association’s 2021 State of the Restaurant Industry Report.
  • Percentage of restaurant operators who say they devoted more resources to customer-facing technology since the beginning of the outbreak in March
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  • Despite tech’s position in convenient, contactless ordering, so key in today’s environment, the Association pointed out, customers miss personal service. Given the choice of ordering from a server or ordering from their phone or a tablet at the table, most want the server.
  • Up next is the server versus tablet dilemma. Given a choice, most consumers prefer table service when they’re dining in a restaurant, the Association said.
  • Only one in five said the option of ordering and paying through a tablet or smartphone at the table would influence their restaurant choice
  • For example, the burger brand is deploying a “server partner” in tandem with waitstaff. Now, with handheld technology in tow, servers can spend more time roaming dining rooms and less on side tasks, like ringing up orders and delivering food. The server inputs orders at the table as they come in.
  • Among guests who plan to dine-in in a restaurant or fast-food venue in the next few months, 64 percent said they’d choose to sit in a section with traditional table service. This preference was strongest with older diners, with nearly 69 percent of Baby Boomers and 67 percent of Gen Xers saying they’d go for the section with traditional service.
  • Tech was more of a draw with Gen Z—55 percent said they would choose to order and pay electronically from their table.
  • COVID, however, forced restaurants to start listening again
mperk010

E-waste: An assessment of global production and environmental impacts - ScienceDirect - 0 views

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    "E-waste comprises discarded electronic appliances, of which computers and mobile telephones are disproportionately abundant because of their short lifespan. The current global production of E-waste is estimated to be 20-25 million tonnes per year, with most E-waste being produced in Europe, the United States and Australasia. China, Eastern Europe and Latin America will become major E-waste producers in the next ten years. Miniaturisation and the development of more efficient cloud computing networks, where computing services are delivered over the internet from remote locations, may offset the increase in E-waste production from global economic growth and the development of pervasive new technologies."
azephyr

mycloud hospitality Platform Unveils New Features, Taking Hospitality Management to the Next Level - mycloud Hospitality - 1 views

  • “As a leading hospitality management solution that is trusted by hotel chains around the world, we want to ensure that mycloud continues to exceed expectations at every turn. That’s why we’ve introduced a range of new and upgraded features. The result is that mycloud offers a true multi-property solution like no other.”
  • mycloud has also upgraded its chain-wide reporting features, meaning that managers can review chain-wide analysis, including data comparisons, at a single glance
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    This article talks about how mycloud has made a difference and continues to make a difference within the hospitality industry. Every day they are making improvements on how to enhance the hotel chains that they partner with worldwide.
sigomezsh

How restaurants are bringing tech to the table in 2021 | Restaurant Dive - 1 views

  • Sit-down restaurants have traditionally abstained from digital innovations and other kinds of consumer-facing technology out of fear that these changes could cheapen the diner’s experience and undercut their value proposition
  • One-hundred percent of foodservice operators reported in a December Panasonic survey that the pandemic has intensified their sense of urgency to adopt transformational technology, and respondents are implementing tech that prioritizes safety and self-service in response.
  • This prioritization seems to directly reflect diner sentiment, with 21% of consumers planning to dine inside a restaurant reporting that contactless payment options would factor into their restaurant choice. This is especially true for younger consumers: 29% of Gen Z diners said contactless payment solutions would influence where they eat compared to 24% of millennials and 18% of Gen X consumers. 
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  • Fifty percent of full-service restaurant operators said they have added digital menu access via QR codes since March 2020, according to NRA’s 2021 State of the Industry Report. But it hasn’t become a point of differentiation in the mind of the consumer — only 1 in 5 diners said the option of accessing a restaurant’s menu through their phone or a QR code would make them more likely to choose one restaurant over another in the next few months. 
  • "People were less inclined to look up drinks, cocktails and wine through the QR code, so more often than not we would drop the beverage menu with each guest [that featured] a QR code for the food menu, and if they wanted a [physical] food menu it was available upon request."
  • The functionality of an NFC tag or a QR code on a table brings so much digital transformation opportunity that maybe the aesthetic that used to be a primary concern is now a secondary concern."
  • among diners who plan to eat inside a dining room or fast food concept in the next few months, 64% say they would sit in the section that offers traditional table service
  • Allowing diners to order and pay at their tables without a waiter, however, could have a material impact on sales and diner satisfaction, he said, because it takes pressure off restaurant employees and diners when the dining room is very busy.
  • There was a stat we were able to generate that paying on your own device rather than waiting for a server to drop off the check actually saves 21 minutes of table time on average across our network… and that’s great for a restaurant because they have the ability to increase their revenue per hour per seat,
  • Digital integration at the table also primes diners to become more loyal customers and gives restaurants greater customer ownership in and outside of the restaurant
  • I can automatically redeem my offers and my coupons from a loyalty program. And from a digital transformation transformation perspective, I'm now a user within that restaurant's ecosystem," May said. "So that means online I can be provided offers that are tailored and personalized to what I had [during] the meal at the restaurant."
  • Some experts believe that air technology within restaurants could eventually become featured design elements as well.
  • According to NRA data, 85% of adults believe going out to a restaurant with family or friends is a better use for down time than cooking at home, and 67% of consumers surveyed between Dec. 4-6 reported they aren’t using restaurants as much as they’d like. 
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    This article talks about how we have seen technology in restaurants change in the past year as well as what to expect moving forward. Restaurants have begun to see how new technologies like contactless pay are allowing them to expedite services and benefiting their businesses. It also discusses how even though things like QRs have become more common they won't replace aspects of service experience that are crucial to hospitality.
akallison93

Panera tests ghost kitchens, mobile kitchens, virtual catering - 0 views

  • Coming off a year of innovation during the pandemic, Panera Bread is looking to go all-in on convenience technology in the future, with ghost kitchens, mobile kitchens, virtual catering, and redesigned drive-thru lanes already in the works
  • ted about
  • “We are excited about creating our vision of the next generation of Panera,” Chaudhary said. “This next generation [of Panera stores] will use 5-6 disruptive ideas to drive greater customer engagement.”
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  • “These are the kinds of things we are thinking of recreating and redefining for the Panera of the future, which is going to be more off-premise-oriented, and led by technology and convenience,”
  • Besides smaller physical footprints, other aspects of Panera 2.0 will include delivery-centric ghost kitchens and mobile kitchens
  • An online version of catering will look like all of us sitting around a Zoom meeting with our food arriving at the same time
  • That is a disruptive way of serving the same needs consumers have in a different way that is more convenient and relevant in a world that looks different.
  • The pandemic has changed the way operators should approach convenience technology
  • Chaudhary said they’re looking at other forms of technology like touchless kiosks where instead of tapping a screen to place their order, customers might use hand gestures instead like giving a thumbs up, for example. This way, they can leverage consumer needs for contactless experiences without sacrificing engagement.
  • A disruptive model is a hybrid of both [third-party and in-house delivery],” Chaudhary said. “We might leverage our existing drivers for orders and every time we need some help, we can outsource it. These are examples in this new world of us being able to innovate, to improve and strengthen our business model
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    The article explains how Covid-19 has affected the dining industry and how companies have to adapt. In this article, specifically, it talks about how Panera is implementing ghost kitchens, changing how they approach catering, and how they can keep their consumers safe in a post Covid-19 world. Many hospitality based businesses are changing the way they operate, permanently, because of the pandemic.
kristenagosto21

The Unique Technology Challenges Faced by Large Hotel Chains (Part 1 of 2 Part Series) | By Binu Mathews - Hospitality Net - 0 views

    • aleliason1992
       
      This article is mainly about the trust issues that companies have with tech companies and vice versa. Companies need to be more careful when selecting a provider who is going to help their company integrate into a more tech savvy system. However, once they do select a company to help integrate, there needs to be trust that the right integration implements will be in place and that the software will be up and running. This article states that every company wants a taylor-made system for their company which i disagree with because it is going to be more expensive to fix/upgrade. The last notable thing about this article is that it is easier for a smaller hotel chain to have effective use of technology than it is for the larger chains. the article says it's because of the red tape that needs to be cut by CEO's and such.
  • Some of the challenges are: Implementation and integrations Large hotel chains have multiple options and multiple vendors making the management of this challenging Creating a true partnership with their software provider Support and service of the software As hotel chains grow through acquisitions or new builds, their technology partner needs to assure them that they can scale. Solutions catered for hotel companies that offer multiple brands Flexibility to provide both cloud and on-premise solutions
  • Ultimately, how can large hotel brands best position their properties to remain ahead of trends and remain in lockstep — or better yet, ahead of — cutting-edge competitors?
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  • a hotel property cannot truly benefit from the enhanced functionality of new technology if it's unable to integrate with some of the property's existing software. The operational backbone of a hotel, especially in the case of large hotel chains, is a highly sophisticated property management system.
  • While vetting prospective solutions, hoteliers must pay mind to the level of support offered by each provider.
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    In this article, Binu Mathews, Ceo at IDS Next, discusses how the hospitality industry faces massive disruptions and the majority of the challenges related to technology. He discusses how these challenges affect larger hotel chains.
llaff002

Top 10 Event Management Trends for 2019 - Eventina - 0 views

  • Smartphones have more capabilities and connections to our lives, event tech is becoming more reasonably priced and targeted to individual needs, and tech that used virtual and augmented reality was on many people’s gift-giving lists this year.
  • Instead of long-winded speeches, short talks are combined with activities that let the audience learn first-hand how to apply what they learned. Hands-on experiences have the advantage of adding extreme value to learning, while also aiding in the stress reduction of the attendees. To facilitate an even deeper level of immersion, make sure your sessions have definite time frames and tangible incentives.
  • Traverse the communication gap: Use remote translation services. Finding local translators isn’t always easy. With this type of technology, translators could be available remotely or through an app giving your attendees a good communication experience regardless of time and where they are at your event. Save money using remote translation services. Apps don’t have to be paid hourly, for travel, or incidentals. Use subject matter experts regardless of their knowledge of the language that most of your attendees speak. This frees up the selection process to find the person who knows the most without sacrificing attendee experience or understanding.
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  • Harness the power of chat for a better response: Design a system to answer questions with chat. It’s faster for attendees and won’t tie up your staff with the same old “where is the restroom” type question. Use chatbots for exit surveys. They are much more adept at matching questions with answers and using “if, then” pathways for more meaningful information gathering. Plus they’re fun for your audience. Employ chatbots to assist attendees on next steps. Voice assistants have become wildly popular because they’re easy and enjoyable to use and they act as our own personal attendant. They can remind us of engagements as well as tasks. Use chatbots to tell attendees if their silent auction bid was trumped or what their next session is and where it’s located.
  • Use live 360-degree video (what many refer to as VR) to connect remote audiences. Give them the opportunity to attend an event together in order to bolster buying online-only tickets.
  • Host a health fair as part of a larger medical society conference. This leads to raised awareness, gives back to the destination city, builds brand awareness, knowledge and support and, ultimately, affects those members of the public that participate.
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    Great article looking at the trends in events, many of which I have witnessed this past year. What I would like for the class to read is the description of awareness based events. As my husband's an associate dean of a hospitality school, he worked with his event and conference manager and his dietetic program chair to create an interactive health fair looking at diabetes education and attracted 300 participants. I observed the power of community based programming in the event space and how this type of programming may be the future.
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