TV Industry Disruption: Aereo's Threat and Promise - 0 views
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the cable television model is old and broken, and the need for lower-cost alternatives is growing. The timing may be right for companies like Aereo to transform cable television the way Apple and Google changed wireless
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Aereo uses a variety of technologies to get all the channels you want to watch. It uses antennas to capture local TV signals and store the broadcast content in the cloud. It makes other channels available over the Web. It provides live TV on smartphones, computers and tablets, in addition to your television, through a set-top box.
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We may indeed be about to step into a new universe of ideas and products in the television industry -- at entirely new pricing models. This change will sweep the industry and affect us all. Many new companies will pressure existing market leaders. Those that can change can continue to lead. Those that can't will wither and die the way the long-distance industry did a decade ago.
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The introduction of Web TV service by Aereo is going to lead to another serious threat to the cable TV companies by offering lower-cost choices to customers with the same channels you may get thru cable TV. In addition to your television, it provides live TV on smartphones, computers and tablets, through a set-top box. Aereo is going to change the cable tv industry, no matter Aereo succeed or not in pursuing this idea, the revolution will keep going, and cable tv companies cannot ignore the fact.