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Yingjie Cao

Customer Relationship Management - The Future of CRM - 0 views

www.businessweek.com/...crm_future.htm

CRM Future

shared by Yingjie Cao on 22 Sep 12 - No Cached
  • ìCRM is one of the most dramatic, fundamental changes in the history of business.î High-Yield Marketingís Dick Lee agreed: ìCRM is fundamentally the expression of the customer-centric business philosophy. Itís how you respond to the fact that customers are now the drivers in our economy.
  • ìThere are different types of customers, different types of business models and selling strategies, and over time there will be different CRM software to support these different models.î Dickie agrees
  • CRM customers are also demanding more and more knowledge management functionality
  • ...1 more annotation...
  • in the eBusiness economy, you need to deliver customer organizational knowledge on demand, anytime anywhere
  • Yingjie Cao on 22 Sep 12
     
    According to the article, different customers, business models and selling strategies require different sizes of CRM system. Over the years, vendors only added more and more features to original CRM systems. They've focused more on functionality at the system level, taking an everything-that-everyone-needs approach that rarely took into consideration the user's interaction with the CRM system. So businesses are demanding a much more flexible, much more nuanced interaction with the information in (and around) a CRM system, an interaction focused on the needs of the individual accessing the information and the needs of the customer engagement taking place. So clearly one size of CRM cannot fit all. Such as how iPhone changes the appearance & function of keyboards and screens. As CRM system focuses more on personal view, "smart" and "flexibility" may be what CRM should achieve in the future.
Jennifer Koren

Airlines' New Online Marketing Strategies - Articles - Executive Travel - 0 views

www.executivetravelmagazine.com/...ew-online-marketing-strategies

airlines marketing strategies travel online marketing

shared by Jennifer Koren on 17 Nov 13 - No Cached
  • Rather than eliminate the need for travel, however, the Internet seems to have enhanced it as airlines stoke the public’s appetite to go places and social networks turn airline passengers into cheerleaders for airlines and destinations.
  • Virgin Atlantic uses a hip voice along with photographs and design to excite customers about the travel experience.
  • By 2008, the entire airline industry had transitioned from paper to e-tickets for a savings of $18 billion, according to the International Air Transport Association.
  • ...2 more annotations...
  • “The handheld device has broached a whole new paradigm of convenience.”
  • Southwest Airlines felt the online wrath of several passengers who posted videos to YouTube after airline employees told them they were too fat to fly. An anonymous traveler wrote to Richard Branson complaining about the food on a Virgin Atlantic flight, a letter that—along with photographs of the offending meal tray—soon went viral. And David Carroll, a Canadian folksinger whose guitar was broken while in the custody of United Airlines, became the voice of customer rage when the airline declined to reimburse him for the broken instrument. Carroll posted on YouTube three bitingly funny music videos assailing United. More than 10 million people have viewed them.
  • Jennifer Koren on 17 Nov 13
     
    In this article, Christine Negroni discusses the future of airline booking and travel. Over the last ten years, there has been a shift from telephone reservations to computer reservations with the birth of the World Wide Web. With new mobile devices and smart phones, customers are now trying to find the newest, easiest way to work a plane ticket or a vacation. Companies have to strategically plan how they will market to thei customers. FOr leisure, companies will want to reach them through Facebook and Twitter. With the internet, airlines today need to focus on their image. The image is just as important as the product you sell, or the plane ticket the customer purchases. With Youtube, anyone can post whatever they'd like, so hospitality companies and airlines especially, need to be weary. Because the aviation industry is so large, the internet give customers and companies a way to interact on a deeper, more personal level.
Jessica Schwec

7 technologies that are transforming the hospitality industry | Hospitality Magazine - 4 views

www.hospitalitymagazine.com.au/...are-transforming-the-hospitali

technologies hospitality FIU

shared by Jessica Schwec on 13 Jan 15 - No Cached
  • Despite the many changes that are being brought on by these technologies, the truth is that they are there to enhance, not to replace, the core offerings of a hospitality business.
  • Jessica Schwec on 13 Jan 15
     
    The hospitality industry is experiencing a technological transformation. Current technology is improving and being put to better or new uses. According to this article in Hospitality Magazine, there are seven technologies that are taking the industry by storm. 1. Online Booking Systems I agree with the many industry insiders that now consider an online booking system essential. Penetrating the online marketplace is an absolutely mandatory part of the formula for success. However, opinions differ when it comes to how to accomplish this aspiration. As expressed in the article "Taking back control of the direct channel for hotels" posted on the class ScoopIt!, using online travel agents as a properties online booking system has easy setup and maintenance but lacks true customization and can put a sizable dent in profit margins, but building and utilizing a 100 percent customized system does not necessarily grant instant access to hundreds of travels sites on the web. Over all, I am of the opinion that online travel agents are still the best option-for now-because the pros out way the cons. 2. Electronic Point of Sale (EPOS) Primarily used for mobile or self-ordering, EPOS systems can replace waitresses' use of paper orders and remote/hidden POS systems. In my opinion, this streamlines the look of the restaurant floor and provides better and more instantaneous service. Panera Bread uses self-order tablets as some of their locations that allow customers who know what they want to order traditional menu items quickly and independently. Having used this system, I find it more of a novelty than a convenience because the system isn't exactly self-explanatory. Currently, the technology is much more enjoyable as an aid to waitresses where the restaurant can experience increased efficiency and a higher standard of service while guests can experience the "that's cool" factor without the frustration of having to navigate the service themselves.
  • Jessica Schwec on 15 Jan 15
     
    3. Customer Relationship Management (CRM) CRM technology provides efficient electronic storage and management of contracts and customer information and many versions also feature cloud-based applications that provide easy access to frontline employees. Electronic storage and online back-up are not totally new ideas (i.e. the floppy disc) and despite the long way these technologies have come is, in my opinion, not enough to do away completely with paper back ups. Even with electronic files, my previous property kept basic papers for 1 year and more sensitive files for much longer. Basically, CRM technology is something we should utilize more, but I doubt many will do away with a paperback up system anytime soon. 4. Marketing Automation Automatic email and text communications have been made possible by the development and improvement of marketing automation technology. Having worked with this type of technology, there is not an overabundance of companies/technologies from which to chose; however, the technology available various greatly in effectiveness and quality. In my opinion, Constant Contact is the best marriage of quality and ease of use for marketing automation technology available. This type of marketing can really step us a properties game, but beware of poor performing products. 5. Social Media According to the article, photos are the most popular posts by social media users, but the arena has become a bonafide space for reviews. While sites such as TripAdvisor and Expedia provide a niche arena for travel/tourism/hospitality related communication, general social media sites also invite open, unfiltered discussion. Whole social media is BIG, it is important for companies to assess and utilize only the social media outlets that their demographic are actively using.
  • Jessica Schwec on 15 Jan 15
     
    6. Smartphones Smartphones are already super convenient. They are constantly being integrated and synced with our daily lives. Applications such as Apple Pay, in combination with CapitalOne, have provided another level of integration. Currently, there is talk and work on guests being able to use their cell phones as hotel room keys but I wouldn't be surprised if in the future we will have QR Code or RFID storage for our driver licenses, insurance policies and other important information. 7. Smart Appliances A part of American households for sometime, smart appliances are beginning to make their way into the hospitality industry. Luxuries such as electronically controlled blinds, thermostats, lights and more are something we can expect to see in hotels sometime in the future. My biggest concern is the time between now and implementation because while these products are available for purchase by consumers directly, they have not taken off nor seemed to gain any ground in the typical household. Could the hospitality industry be just as slow to adopt these technologies? I believe that it is likely so-mainly due to the high cost of implementation. In conclusion, technology is still advancing and most industries are feeling the pressure to update existing technology and adopt new technology. In the hospitality industry this is especially true.
knare002

MyCheck Breaks New Ground with Menu Reordering Capability for Custom Mobile Payment Apps | Business Wire - 1 views

www.businesswire.com/...en

shared by knare002 on 12 May 19 - No Cached
  • “MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck
  • Check’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck.
  • ation ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumpti
  • ...6 more annotations...
  • “MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck.
  • location
  • MyCheck creates custom apps for hospitality groups and restaurant chains to extend their brand into the mobile world. With faster checkout, increased loyalty and customer engagement, MyCheck turns a clinical payment process into a dynamic experience for the guest, providing tools to understand customers better and interact with them in more mea
  • Unlike traditional tablet solutions, MyCheck does not require any special hardware or related installation or maintenance. Because it is integrated with a restaurant’s POS, the MyCheck platform extracts data and analytics on consumption that can illuminate actionable marketing programs.
  • “MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck
  • MyCheck creates custom apps for hospitality groups and restaurant chains to extend their brand into the mobile world. With faster checkout, increased loyalty and customer engagement, MyCheck turns a clinical payment process into a dynamic experience for the guest, providing tools to understand customers better and interact with them
  • knare002 on 12 May 19
     
    The article reports MyCheck has created an app to eliminate ordering food and drinks at the table for some restaurants using tablets or servers. The app allows guest to order from the menu on their smart phone and the order is directly is sent to the POS system. The goal is to eliminate the big hardware. The hope is by restaurants using MyCheck the server will be able to spend more time on quality service. The power of ordering and paying will be at the power of the guest. Customer rewards are also going to be tracked through the app.
  • knare002 on 12 May 19
     
    The article reports MyCheck has created an app to eliminate ordering food and drinks at the table for some restaurants using tablets or servers. The app allows guest to order from the menu on their smart phone and the order is directly is sent to the POS system. The goal is to eliminate the big hardware. The hope is by restaurants using MyCheck the server will be able to spend more time on quality service. The power of ordering and paying will be at the power of the guest. Customer rewards are also going to be tracked through the app.
mannypinto

5 Visions For The Future Of POS - Retail TouchPoints - 0 views

www.retailtouchpoints.com/...-visions-for-the-future-of-pos

shopping technology POS POSsystem future retail stores hospitality

shared by mannypinto on 02 Jun 18 - No Cached
  • mannypinto on 02 Jun 18
     
    This article was very interesting. It is a short read but it talks about the future POS systems and it is a very cool and definitely increase customer satisfaction. The article mentions five examples which are image scanning, quick sales/mobile POS, RFID, Biometrics, and digital product tracking. Image scanning would recognize items on a conveyor belt so it will eliminate human error like double scanning and will speed up the process. The implementation of quick sales/mobile POS will also speed up the process of check outs by allowing associates and customers the ability to purchase anywhere in the store. RFID will ensure accurate scanning and product security. Instead of a tag on the garment a RFID transponder is printed directly into the cloth or packaging using biodegradable conductive inks. Biometrics will improve store operations and customer experience by personalizing the experience for each customer. Digital product tracking will eliminate the need for checkout lines. This will be done through the customers' mobile device, tracking the items on there and then transferred to the POS or self-checkout. Then a digital receipt will be sent to the mobile device. This article at the end is exciting because of what the future holds for POS systems.
anonymous

Three Hot Hardware Trends for the Hospitality Industry - Hospitality & Catering News - 3 views

www.hospitalityandcateringnews.com/...re-trends-hospitality-industry

shared by anonymous on 26 Aug 18 - No Cached
  • ome restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to
  • ome restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to
  • ome restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to
  • ...8 more annotations...
  • As the hospitality industry has arguably always been more service focused than retail, these developments should be of great interest to the operators of restaurants, bars, pubs, hotels and so on.
  • Hardware has a key role to play in boosting service in the hospitality industry. Here are three emerging trends in hospitality EPOS hardware that do just that.
  • Some restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to place an order directly. Kiosks could play a similar role in hotel rooms, allowing guests to order room service or else offering a ‘smart concierge’ facility.
  • Making full use of wireless broadband, this is what Mobile EPOS, or M-POS, solutions like the AURES SWING and iRuggy offer.
  • ome restaurants are already moving towards replacing menus with either M-POS tablets or fixed kiosks at tables which customers can use to
  • What if everything could be done on a single device, at the table, there and then – orders taken, input into the EPOS system, forwarded to the kitchen and processed for payment?
  • Traditionally, scanners have not been a necessary part of the hospitality EPOS arsenal because there has not been a need to scan barcodes or similar when making sales.
  • But there are many more possible uses for kiosks across the hospitality industry. In restaurants, for example, kiosks could replace the maitre d’hotel or dining room manager when they check availability and making reservations when guests arrive, allowing diners instead to choose tables and dining times themselves
    • ngerv001
      ngerv001 on 29 Aug 19
       
      The influx of millennial travelers has created the need for the ability to be able to customize any and everything possible. Self service kiosks, as well as technological improvements, have reshaped the nature of the hotel experience forever. Hospitality meets them halfway via a host of self-service solutions that are up to the task. Being able to create new options for your guests does not instantly mean abandoning the old. It is important for guests to have the options they need to choose your business regardless of the methods of communication at their disposal.
  • zport003 on 26 Aug 18
     
    This article highlights three hardware trends that is shaping the modern hospitality industry globally by focusing on the advances experienced in POS technology. The writer emphasizes that since the hospitality industry has been more focused on services than on retail, restaurant, bars, hotel and pub owners should pay keen interest on the technological developments. This technology is beneficial to the hospitality industry, as it will help the operators improve on customer experience. Hardware plays a critical role in improving the services offered in the hospitality industry. The three emerging trends in hospitality mentioned in the article relate to the trends in EPOS hardware in the industry. The first trend mentioned in the article is mobile EPOS (M-POS), which helps in taking orders, inputting them into the EPOS system, have the order forwarded to the kitchen and processing for the order payment by using wireless broadband. The second trend is kiosks that are self-service points in the hospitality industry. Kiosks have several uses like checking availability, making reservations when the patrons arrive in restaurants and allowing guests to order room service in hotel rooms. The last trend is the use of scanners, which is modern EPOS software for setting up a loyalty scheme for businesses. Scanners have not been a necessary part of the hospitality EPOS but their demand has grown due to the increase in popularity for loyalty schemes among businesses.
  • afigu115 on 28 Aug 19
     
    This article talks about the three hardware systems that are trending now in the hospitality industry. The Mobile EPOS, Kioks, and Scanners are all meant to make the job of the company run smoother and more efficiently. The EPOS makes it easier to get everything done in one place, for example placing an order, paying and receiving a receipt. Kiosks allow customers to place their own order and have the food delivered to them. Lastly, scanners are a great help when it come tp updating records.
  • anonymous on 01 Sep 19
     
    Retail operators are now understanding that point of sale systems can also be used to not only assist in processing the final phase of the checkout but also throughout the entire process to increase the service aspect. The advancement in POS technology is the driving force behind this initiative. Operators of restaurants, bars, pubs, hotels, etc., are using POS technology to improve the customer service experience. The main focus of this is placed on modern specialised EPOS software and hardware systems and how they can help to integrate operations across an entire business. There are three emerging trends in hospitality EPOS hardware that are used to run the software. They are mobile Epos (M-Pos), Kiosks and Scanners. Mobile EPOS (M-POS) use single devices at the table to take orders, input into the EPOS system, forwarded to the kitchen and process the order for payment. Kiosks, on the other hand are self-service points that allow users to process orders and payments separate from collection they can also allow users to check availability and making reservations, allowing them to perform tasks like choosing tables and dining times themselves. Kiosks could play a similar role in hotel rooms, allowing guests to order room service or offering a smart concierge option. The final hardware option mentioned was the use of scanners. Scanners are used in conjunction with the loyalty schemes which are growing in popularity as a way to incentivise repeat business and for updating records.
duyingli

What Makes a Successful Event in the Hospitality Industry? | Chron.com - 0 views

smallbusiness.chron.com/ospitality-industry-61690.html

shared by duyingli on 31 Oct 18 - No Cached
  • As the owner of a small business in the hospitality industry, your first priority is the satisfaction of the client, the person who booked the event and is paying for it.
  • Their experience depends on the quality of the food, friendliness of the staff and the ambiance of the room
  • However, a successful event leaves the client feeling that he got more than he paid for.
  • ...4 more annotations...
  • The guests and client may not consider profitability as a measure of a successful event, but the small business owner coordinating or presenting the event certainly does.
  • The event must go as planned, with the amenities the client is expecting, such as the number of tables and chairs, floral arrangements, food, drinks and entertainment. Any problems must be solved quickly without noticeable impact on the guests. A successful event leads to the opportunity for additional business from the client.
  • What Makes a Successful Event in the Hospitality Industry?
  • Client Satisfaction
  • klint005 on 31 Oct 18
     
    Four key elements to successfully planning an event in the hospitality industry include but aren't limited to: Client Satisfaction - The event should follow through as planned between the planner and client. Anything that goes wrong should be fixed in a timely manner where the client won't notice. A successful event leads to client loyalty most of the times so they'll book with you again. Profitability - Ensure each event doesn't result in a loss Guest Experience - What the guests experience will ultimately determine how the client's satisfaction of the event will be by the end of the night. A guest's experience will be based off of service and quality. The quality of the chairs, the plates even right down to the utensils they're eating from, the music, the drinks, and most importantly, the food. Happy guest = happy client Perceived Value - Adding a special touch to an itinerary that the client wasn't expecting makes all the difference
  • ...1 more comment...
  • snesbeth on 04 Nov 19
     
    The article discussed four things that makes an event successful in the hospitality industry. These items are based on the perceptions of the person that booked the event, the guests of the event, and the person that owns the business. Ensuring that the client is happy, the guests are pleased and that the owner was able to make a profit and also allow the client to feel as though they received more than what they paid for are important aspects in determining whether the event is successful or not.
  • duyingli on 18 Mar 20
     
    This article outlines several factors to focus on in order to host a successful event in the hospitality industry, including customer satisfaction, guest experience, profitability and perceived value. Among them, customer satisfaction is the primary factor that needs attention, and improving customer satisfaction will get more business opportunities. In addition, meeting customers' needs and solving customers' problems can give customers an unforgettable experience, which is also conducive to the success of the event. As an operator, you must also consider profit. Profits come from customers. If you can improve the perceived value of customers, it is a memorable experience for customers, improve customer satisfaction, and profitability comes naturally.
  • duyingli on 18 Mar 20
     
    test
acarter001

Why must a good event management software also be a CRM - GEVME Blog - 1 views

www.gevme.com/...agement-software-also-be-a-crm

shared by acarter001 on 22 Feb 17 - No Cached
  • Most of my clients asked me this question before, “What differentiates a good event management platform from an average one?”. Then I told them about data management. If you have an one-off event and decide that you will never have another similar event in the future, then you need not read further. However, if you are keen on event marketing and want to leverage events for generating business, you must not miss this article. An event management platform with integrated CRM will be key to your success. CRM stands for Customer Relationship Management. A CRM software, therefore, helps you manage relationships and interactions with your current and future customers. In most cases, your event attendees are your potential customers. Hence, it’s vital to integrate a CRM with the event software so that the sales team can take control and take action in time. Here are a few suggestions on how you can leverage an event CRM software to drive sales revenue. #1 Engage with your attendees as a pre-sales activity Pre-sales is very important as it’s about prospecting, qualifying and nurturing leads. Every time you spark a conversation, be it an email, a message, a Facebook comment, etc., you will want to record it and evaluate the sales-readiness of the attendee. #2 Easy access to information for Sales The marketing team’s effort in attendee nurturing shouldn’t be in conflict with the sales team’s lead nurturing. Your sales people need to know what events their clients or their leads have attended. Events could be about informing customers of a new product or keeping customers updated of the latest technological happening. Keeping a list of all the events that each of your client has attended will help Sales engage in an intelligent conversation with their client. That’s why there should be a data center that sales people and marketing people can access. With cloud-based CRM platforms, information is always available. #3 Store data for future use It doesn’t make sense to me if I use a separate platform for managing my event data. The data don’t only hold value to the event per se but also to customer analytics and remarketing. An integrated CRM allows you to look at a list of potential invitees and then select them as targets for event registration forms, so they are always aware of upcoming events and feel valued to be contacted. This may make them more likely to feel loyal to your brand and register. At the same time, your Sales team would have a better view of the customer and predict their behaviors. #4 Everyone is on the same page Not only marketing or sales need to nurture the relationships with customers. Customer success definitely needs to know what events their clients are attending. Human resources sometimes want to check if a candidate’s ever been to a company event. You want to make sure the people that need information to drive productivity and business get it easily.   In Conclusion… You as an event marketing professional must look for an event management software with integrated CRM now. Keep in mind that it must be a single platform that allows both your sales and marketing teams work effectively together. Email campaign reports or attendance reports are not CRM. If you want to find out more about this, send your questions to us by clicking the “Ask us a question” button below!
  • acarter001 on 22 Feb 17
     
    It is important for event management software to be fully integrated with CRM or Customer Relationship Management features. This allows companies to maximize their meetings to not only handle the event successfully but also to manage the relationships with attendees before, during, and after the event. This capability is integral in ensuring the continued success of events.
lkastwood

Tablets Are Making Waiters Obsolete - Business Insider - 0 views

www.businessinsider.com/making-waiters-obsolete-2014-6

hospitality technology business tablets emenu waiters chilli's

shared by lkastwood on 23 Sep 17 - No Cached
  • The casual dining spot has recently introduced tablets in dining rooms nationwide that customers can use to place orders, browse the menu, and entertain otherwise noisy children.
  • As tablets in restaurants go, Chili's has become a standard bearer. They just announced the introduction of 45,000 Ziosk tablets in 800 locations.
  • But Chili's is not alone in this push toward automation. Applebee's announced the installation of 100,000 tablets last December
  • ...5 more annotations...
  • Some major chains have already made the bet. Buffalo Wild Wings announced a big tablet push in March, promising to have them in all North American stores by the end of 2015.
  • E la Carte cofounder and CEO Rajat Suri argued that tablets are designed to work alongside human employees, not replace them.
  • These enhancements are geared toward increasing customer satisfaction and driving up revenue. Patrons are far more like to buy a restaurant gift card or buy dessert if they're pleased with their dinning experience at the end of the meal. 
  • Tablets are also making life better for waiters with the help of some behavioral science.
  • This tablet tsunami suggests waiters might not be getting the job done.
  • lkastwood on 23 Sep 17
     
    Sam Colt wrote an article for Business Insider titled Tablets Are Making Waiters Obsolete - An Chilli's Is Leading The Way. This article bothered me a bit, because knowing what I know about Hospitality we build our brand around customer service and customer satisfaction and how can we do that if we are eliminating the person to person interaction. In his article Colt mentioned Chili's "has recently introduced tablets in dining rooms nationwide that customers can use to place orders, browse the menu, and entertain otherwise noisy children". I understand the thought behind keeping your guests entertain while they wait for service; however, I believe it should be just that, entertainment not self-service. Dine in restaurants should not be treated like a fast food restaurant and guests should expect a reasonable wait time. Having that person to person interaction makes a dining experience more enjoyable. E la Carte co-founder and CEO Rajat Suri argued "if someone does not want to spend time with a server, they're going to ignore the server anyways." My thoughts are why would you dine in a restaurant if you do not want to be severed, why not go to a fast food restaurant. Chili's states the tablets are solely for increasing customer satisfaction and increase revenue and suggests the tablets are making the life of waiters better.
dbonn009

Why Personalization Is the Future of Hotel E-Commerce – Skift - 2 views

skift.com/...the-future-of-hotel-e-commerce

shared by dbonn009 on 08 Sep 18 - No Cached
  • he hotel industry has an opportunity to transform the direct booking process using website personalization. Doing so can help deliver a more efficient and customized booking experience, resulting in better conversion ratios and the opportunity to further cultivate relationships with guests.
  • Personalization in the hotel industry has ceased to be a trend. Today, it’s an obligation.
  • Back in 2015, American Express Travel reported that 83 percent of millennials would allow brands to track their habits in exchange for a more customized experience
  • ...16 more annotations...
  • And earlier this year,
  • Deloitte Consulting published the white paper
  • noted that “–truly knowing your guests –what they have told you, what they request, what you have learned, and what should be implied –should yield larger results.”
  • using new technology-driven tools to help them streamline the booking process and create a more seamless guest experience.
  • When potential guests are shopping on a hotel’s website, there’s a clear opportunity before a booking is made for properties to demonstrate the acute attention they’ve paid to individual guests’ preferences. This is accomplished by using website personalization technology, allowing hotels to automatically and intuitively suggest particular room categories, package types, and even rates tailored to each user’s expectations.
  • he results of these improved personalization efforts are numerous, including higher booking probability, increased user satisfaction, and a greater likelihood of repeat visits to the website, leading to better brand loyalty. Taking these steps can even offer hotels a further tool to take more control of their distribution decisions, rebalancing their e-commerce strategies between direct and non-direct channels.
  • Building Loyalty is an Investment
  • over-relying on OTAs for cash customers hurts profitability.
  • Today’s personalization technology can also help hotels to optimize the conversion rates for direct bookings.
  • If this analysis shows that more users are bouncing from the site instead of booking, it may be time to consider new tools.
  • “When users leave a hotel’s website, they’re likely to have forgotten the details after visiting multiple other hotel-related sites,” he noted. As Upneja believes, personalization tools are one method to prevent this. “Appeal to them on the spot with personalized offerings like the right price, the right room category and the right amenities before they can move on.”
  • Personalization tech is increasingly an essential tool to rethink online bookings. But in order for it to succeed, there needs to be alignment between the personalization of the booking experience and the hotel’s curation of more traditional on-site amenities like service and design.
  • That site is available on both desktop and mobile, and in English and Spanish, the primary languages spoken by the hotel’s two main markets.
  • Using IP addresses also enables the Viceroy Los Cabos to personalize resort packages to users in locales suffering from bad weather.
  • “Ideally we want to sense that behavior and adapt the site for them, showing them customer reviews, social media posts, food and beverage photography – things that we know will be a strong call to action for the customer to continue through to making that reservation.”
  • Today’s hotelier recognizes the value that personalization has on the guest experience. The more guests feel that every aspect of their experience was tailored exactly for them, the greater the likelihood that they will spend more on property and return again and again.But in today’s competitive market, truly savvy hotel executives realize that it is no longer enough to only customize during the guest stay. Personalization needs to extend to the booking process, where the right tools give hotels the means to increase conversions, build better loyalty and customize content in order to deliver more direct bookings.
  • miamigol on 08 Sep 18
     
    On my previous article about Oraculo, the world's first predictive algorithm for hotels, I described how personalization in hospitality is no longer a trend but an obligation. By posting this new article I wanted to dig a little deeper into tailoring guests needs through e-commerce. In 2015, American Express Travel reported that 83% of millennials would not object to have their habits tracked if they get a more customized experience. This strong message has prompted the hotel industry to develop and implement website personalization technology that suggests, intuitively, specific room categories or packages to online lookers. Since building loyalty is an investment, improving the direct booking ratio is now the main goal of the industry. From experience, when I travel I try to stay at the same hotel and book directly from the hotel website. The most important thing to me when I shop around is furniture and bathroom. Although these are not generally specified in detail in room descriptions, the brand I'm loyal to is usually very consistent with my needs. If new technology would give me a more personalized stay somewhere else I would definitely change my membership. I have friends who don't travel much except for vacation and long weekends. They are lookers who go to online travel agencies (OTA's) and bounce from site to site trying to find the perfect place. The article explains this newer technology will be crucial to prevent lookers from bouncing to other websites, and encourage them to book directly from the hotel and avoid OTA's. The idea is to make it so personalized that it will be appealing on the spot. These new technologies not only can tailor room types and resort packages based on IP addresses, but it can customize your TV programming based on your web history. Personalizing the guest experience during the stay is no longer enough. Data shows that in order to build loyalty and make the customer return, personalization has to begin in the booking pr
  • kayshap96 on 16 Sep 18
     
    This article describes how personalization of eCommerce can bring better profits, because it is helping guests personalize how they would like their stay. This is more efficient for the guests because it is ensure they get what they want, like if they want to be around certain theme parks, or if they want their rooms a certain way. They even have options where you can fit guests language barriers, like if they speak only spanish they can change the language so spanish speakers can also ensure they have their preferred stay.
  • dbonn009 on 28 Jan 19
     
    This article explains the importance of website personalization. Here, vital information is stored for current and future use of consumers. It is important for industry professionals to have access to this information but protect it from reaching outside entities.
anonymous

The Hidden Benefits of Restaurant POS Software | QSR magazine - 0 views

www.qsrmagazine.com/...nefits-restaurant-pos-software

technology pos hospitality restaurant

shared by anonymous on 02 Jun 20 - No Cached
  • The retail and restaurant industries run on many systems, but the one thing that ensures a smooth and efficient operation for them will always be the POS system they have in place.
  • modern POS systems impact a business positively in so many ways
  • the point-of-sale system makes critical aspects of the business such as sales, payments, and inventory more streamlined
  • ...13 more annotations...
  • More detailed and accurate reportsThe importance of reports to any business—or organization for that matter—can never be stressed enough. Ideally, all business decisions are based on the information contained in reports, and that’s why it’s absolutely essential that they contain nothing but detailed and accurate data.
  • Today’s POS systems make use of a Cloud-based system to store and integrate information, which can be easily accessed by businesses for data that will allow the generation of incredibly detailed sales and inventory reports, among other things
  • Enhanced labor and human resource functions
  • Even if the POS system you’re running is the most basic available, it’s likely capable of performing timekeeping tasks as well hooking up with the payroll system of the company.
  • With one or two fewer tasks to perform, your employees will have more time attending to other urgent duties, like providing top-notch customer service.
  • Personalized customer experienceWhen you’re running a POS system for your business, keep in mind that it has a customer database that contains information that can help you make the customer experience more personalized.
  • With just a few clicks, you can get your hands on a treasure trove of information that will allow you to track customer behavior, their order history, and personal details, among other things.
  • You can also have it create reward programs, which not only influence people to make buying decisions but also foster loyalty to your brand. Such programs make your customers feel that they’re important to you,
  • More secure and convenient card and mobile transactions
  • With a POS system, there is no more need for businesses to spend money on separate peripherals that will help with the processing of purchase.
  • Most important of all, credit and debit card payments processed via POS are proving to be faster, safer, and more secure.
  • There seems to be no end to the benefits that your retail store or restaurant can get from POS software. As POS systems stand today, they are practically capable of doing just about anything for your business, and automatically at that.
  • With a more modern, more dependable POS system in place, reaching your business goals will immediately become easier.
  • anonymous on 02 Jun 20
     
    Point of sale systems have helped restaurants, hotels, etc in a major way. There are several benefits to the modernized POS software. POS systems offer more detailed and accurate reports for businesses. Businesses are able to use Cloud-bases systems to store information. This information can then be used to generate detailed sales and inventory reports. They also offer a benefit when it comes to labor and human resources. POS systems help takeaway a few tasks that employees used to have to do. THis helps improve customer service. POS systems also offer a more personalized customer experience and more secure and convenient card and mobile transactions.
jchac014

Why You Need A Self-Ordering Kiosk For Your Restaurant - 0 views

www.merchantmaverick.com/self-ordering-restaurant-kiosk

kiosk restaurant hospitality technology Tech

shared by jchac014 on 08 Jun 20 - No Cached
  • 8 Must-Have Features To Look For In A Good Kiosk POS
  • Menu BuildingDesigning an eye-popping menu that highlights your unique or profitable items can be a difficult task. Having a kiosk can show customers appealing photos of each item and allow individuals to click on various menu options to either view a description or a list of ingredients.
  • Menu PromptsAlong that same vein, when a customer is filling out his or her order, the system can quickly and efficiently walk them through various options and areas for up-selling.
  • ...6 more annotations...
  • Variety Of Payment OptionsThis is one of the most important aspects to consider. Today’s customers will look to pay in a variety of ways and a lack of options at your kiosk could turn them away.
  • Loyalty
  • An automated system can also make this process easier, allowing customers to enter their own information that is then automatically stored for future marketing.
  • Barcode ScannerThis is somewhat more of a niche item but, for convenience stores or quick-service cafes, it can be a life-saver. Having a scanner that hooks up to your kiosk directly can allow customers to purchase self-serve or ready-made items by ringing them up themselves and paying for them in a matter of seconds.
  • Kitchen Display System SupportIf you’re operating a larger full-service restaurant with a busy kitchen, having your kiosk directly sync to your KDS is a necessity. This will allow your cooks to see exactly when the orders were placed and they can view any special instructions or modifications that customers put in themselves.
  • Customer NotificationsTo increase the efficiency of your restaurant, kiosks can alert customers that their orders are ready either on an individual screen or by sending a text or email directly to a mobile device if wait times are longer.
  • jchac014 on 08 Jun 20
     
    This article highlights a number of reasons for small businesses to have a self-serve kiosk. In the highleighted features, this subarticle talks about the 8 must have features to look for in a good kiosk POS, which as Menu Building, Menu prompts, loyalty, variety of payment options, barcode scanner, kitchen display system support, and customer notifications.
patrick021

E-Commerce Innovations With Applications for Hospitality - 0 views

www.duettocloud.com/...h-applications-for-hospitality

Hospitality travel mobile tech software

shared by patrick021 on 10 Sep 18 - No Cached
  • With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.
  • Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one
  • the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention
  • ...17 more annotations...
  • One such avenue is through retargeting. This is the process whereby shoppers who have visited a website are displayed adverts for that site even after navigating away from it. It can also be employed when a shopper adds a product or service to their cart, but then abandons it before paying.
  • With recent advances in 360-degree photography, hotel websites can now offer virtual tours of their rooms and venues. This lets any potential customers to see first-hand (almost) where they will be staying before booking.
  • one of the most simple tactics is to use ticker counters to denote how many rooms are available for certain dates, with the number steadily decreasing as they get snapped up. Urgency is a powerful motivator of action, and a countdown is perfect for conveying that.
  • As ecommerce grows ever more popular, online businesses are given more and more options to capitalize on psychological triggers to turn potential customers into sales. There are a number of these available out there, from storytelling, to building a sense of community.
  • Ecommerce is also a great medium for utilizing social proof. This is the leveraging of user-generated reviews and testimonials to convince dithering customers to commit to a purchase. By sharing customer sentiment in emails or on websites at the point of sale, brands can head off any concerns that shoppers might have with authentic testimonials.
  • The arrival of ecommerce has transformed the way thousands of industries do business
  • From retail and finance to construction and agriculture, more and more businesses are embracing the ecommerce boom
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates.
  • Improved customer experience, targeted advertising, streamlined marketing processes — the benefits for brands are almost endless.
  • commerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Today’s consumers are increasingly demanding a more personalized service in their ecommerce experience.
  • London’s Strand Palace Hotel offers their guests such an experience, with the option of navigating through their restaurant, cafe, lounge, gym and more, all without ever even setting foot in the hotel.
  • VR is already being experimented with by a number of big-name brands.
  • Another innovation offered by ecommerce is selling to segmented buyer personas. These are imagined creations of your most common types of customer, built on consumer data that takes into account how and why they shop with you.
  • This is a useful technique employed by a number of online stores.
  • allowing them to target anyone who abandoned their cart before paying by displaying relevant ads and sending emails with special offers and discounts. By ‘chasing’ consumers as they browse the web, online businesses can ensure that they follow up on any missed sales.
  • kgall030 on 10 Sep 18
     
    This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.
  • ...3 more comments...
  • alexaperez14 on 11 Sep 19
     
    This article talks about how e commerce is opening up new roads for organizations everywhere throughout the world for many different industries. The hospitality industry has a ton to pick up from embracing new technology and web based innovations such as e commerce. By utilizing such technology, this has helped hotels offer virtual tours, generate more reviews, and create more online businesses by marketing experiences. As applications such as TripAdvisor, Amazon, Expedia and many many more, these have created a more personalized hotel shopping experience and has aided in tracking a traveler's booking journey.
  • gaston326 on 11 Sep 19
     
    E-commerce as a standalone concept is one that has revolutionized all business done throughout the world. However, when it comes to hospitality, it becomes more and more intricate. Innovations within the scope of the hospitality industry have made it very easy to track a potential guest and lead them to our resort/hotel/theme park/restaurant, etc. If a guest is looking for a romantic getaway repeatedly on our site, then we can better tailor a search for them so they can enjoy quality time with each other. This is done through the use of what are called cookies. Cookies are small files that are saved on your browser when you first start searching on any given site. These files allow companies to use target marketing and aim at you, knowing what you like. Another great way that e-commerce has evolved for us here in the hospitality industry is that we can now offer our guests virtual reality tours of our rooms and commodities from the comfort of home. This allows us to show off our properties while the guests decide without having to make the trip beforehand.
  • edagt001 on 19 Sep 19
     
    Applications today has made the hospotality industry florish. It has given the industry several opportunities such as a better hotel shopping experience, selling to buyer personas, tracking buyer history, and virtual reality tour of the hotel.
  • jeanique13 on 28 May 20
     
    The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .
  • patrick021 on 29 May 20
     
    The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.
laurenperdomo

What Is Hospitality? (+Best Software to Run Your Hotel) - 0 views

learn.g2.com/what-is-hospitality

shared by laurenperdomo on 27 Aug 19 - No Cached
  • businesses rely on a positive customer experience to remain operational
  • customer reviews are crucial in the hospitality industry because it is one of the main ways people find your business.
  • Digital transformation has revolutionized the hospitality industry, allowing everyday customers to book their own hotel rooms, make their own restaurant reservations, and order food using a laptop from the comfort of their couch.
  • ...7 more annotations...
  • Well-implemented technology makes operations easier for both the customer and the business, but poorly-implemented tech will only create more problems.
  • Hospitality tech is essentially any tech that helps someone in the hospitality industry run their business.
  • hotel software ensures guests have the most enjoyable stay possible and that the staff can efficiently meet all the guests’ needs.
  • Hotel management software helps hoteliers coordinate all aspects of their business. From guest check-in to accounting, hotel management software is intended to cover both guest-facing and back-office tasks
  • Opera is one of the more detail-intensive property management systems. While this can make a steep learning curve, the amount of functionality and making sense of the data is one of the best.
  • The hospitality industry is growing, and the technological applications are only becoming more advanced. One of our major 2019 hospitality trends is personalization fueled by AI and data, which help make guests feel truly welcomed and cared for. With guests more and more attached to their phones and the ubiquity of the internet in general, providing means to easily communicate with guests via those methods has become a vital aspect of any hospitality business.
  • One must remember that millennials are generally prioritizing experiences over things; the hospitality industry has the opportunity to make huge gains as millennials become the driving purchasing demographic. So the hospitality industry is becoming an even more important part of the economy than ever.
  • alexaperez14 on 27 Aug 19
     
    This article focuses specifically on how technology has transformed the hospitality industry and how softwares have been implemented to make operations at a hotel run smoothly, both for the customer and the employees. Hotel management softwares and reservation softwares like "OPERA, Hotello, and Hotelogix" have created user-friendly management systems in order to help customers book reservations and ensure that hotel staff can meet all guests' needs efficiently. With the ever-changing hospitality industry, technology continues to grow being shaped by millennials as they get more and more attached to their phones. With specialized softwares, this makes a more personable experience, customer loyalty, quality customer service and adaptability.
  • laurenperdomo on 20 May 20
     
    Hospitality means something different to everyone but one thing in common is that this business relies on a positive customer experience to remain operational. A bad review may point toward a larger issue within the organization, namely, either a lack of tech or poorly implemented tech. Well-implemented technology makes operations easier for both the customer and the business, but poorly-implemented tech will only create more problems. This article discusses softwares in different areas of a hotel and what users like. It is important to choose that right software to run your hotel especially since millennials are prioritizing experiences over things.
jamigovaerts

How proximity marketing can help the high street | The Drum - 0 views

www.thedrum.com/...eting-can-help-the-high-street

technology hotel business Tech travel solution mobile green hospitality software

shared by jamigovaerts on 30 Sep 20 - No Cached
  • beacons haven’t taken over the marketing world in the way so many predicted, however, some of the world’s biggest brands are redefining the customer experience with proximity marketing - with or without beacons.
  • Amazon is trying to reshape the in-store customer experience with a fleet of Amazon Go stores where customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever.
  • One of the most successful uses of proximity marketing also happens to be one of the oldest, though. The Starbucks mobile app allows customers to place orders, pay in-store, collect rewards and receive custom offers from the biggest name in high street coffee.
  • ...3 more annotations...
  • shopping habits are changing and online spending continues to increase. Yet, there are parts of the consumer journey that online-only technology can’t fulfil - and this is where retailers need to innovate most.
  • The technology that powers proximity marketing is only going to improve as smart cities grow and IoT becomes a part of our everyday lives. But the technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location.
  • When Apple launched iBeacons in 2013, proximity marketing became the industry’s favourite trend. With the right technology, this hyper-localised strategy was supposed to bridge the divide between online content and offline consumer action but Apple’s iBeacon platform ultimately failed to take off.
  • jamigovaerts on 30 Sep 20
     
    Module 6: Proximity Marketing This article focuses on the use of proximity marketing in 2020, and discusses how beacons have not taken over the offline and online market like Apple and Google originally hoped they would. Discussed in the article is how Amazon is utilizing proximity marketing in their Amazon Go stores This technology in a COVID-19 world will allow shoppers the flexibility to go outside of their homes and continue to social distance as all payments occur as, " customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever." Similar to Starbucks where guests pay directly on their phones, the proximity marketing market will continue to grow as technology continues to advance. According to the article, "The technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location."
rhera004

How Augmented Reality Is Revolutionizing Hospitality Industry (From Inside Out) | ARPost - 0 views

arpost.co/...tionizing-hospitality-industry

technology AR

shared by rhera004 on 04 Jun 20 - No Cached
  • Augmented reality gives hoteliers unlimited potential to engage their guests. Since today everyone is carrying a smartphone in their pockets, you can leverage it to connect with your guests deeply.
  • AR has risen as an essential technology for the hospitality industry recently because it allows it to improve the physical environments and experiences and hence the sales.
  • One way in which hoteliers can use AR to boost their offering is by using interactive elements within their hotel rooms. Such experiences can add value to a customer’s stay at the hotel.
  • ...19 more annotations...
  • It is high time now for the hospitality industry to consider building gamification apps to engage their customers. You can create games that help customers win discount coupons of the nearby restaurants or theme parks.
  • Using augmented and mixed reality headsets,  such as Microsoft Hololens, companies can show all this information to the manager and employees in real-time.
  • Many hoteliers have leveraged augmented reality to make the hotel environment more enjoyable to customers. For example, one of the leading hotel chains,
  • Augmented reality can help facility managers to increase their engineers’ productivity and decrease costs to keep them safe. Incorporating AR mobile app into EAM and CMMS solutions can help them work more efficiently.
  • Hoteliers can use this technology to create virtual keys that allow customers to unlock their rooms when they come near one.
    • rhera004
      rhera004 on 18 Sep 21
       
      Incredibly important in collecting consumer generated data
  • T
  • history of the city or video traveling guide.
    • rhera004
      rhera004 on 18 Sep 21
       
      Interesting! I think it would depend on how this tool is used. For example, sounds like it would be perfect in a haunted house!
  • explore the hotel and your other establishments.
    • rhera004
      rhera004 on 18 Sep 21
       
      Can be used for scavenger hunts around the property to engage younger guests
  • Beacon technology is all about providing information to customers when they reach a particular location. It works using Bluetooth technology.
  • The CMMS can provide maintenance and service staff with an automated tool capable of preventive maintenance, scheduling inspections, work orders, managing inventory, and retrieval of recorded data. Technicians can enter various instructions explaining how long a task takes to complete work orders, filter through previous work orders, and closeout of the system.
    • rhera004
      rhera004 on 18 Sep 21
       
      Holding maintenance and technicians accountable for completing tasks in the estimated amount of time will save the property more money in the long run.
  • help them to improve their back-office operations.
  • It will help them to increase their revenue by saving maintenance costs.
  • d
  • eliver a great customer experience.
  • he second one is that you can get more insights by integrating the app with CMMS (Computerized Maintenance Management System) or EAM (Enterprise Asset Management).
  • qszero on 04 Jun 20
     
    This article depicts how AR (augmented reality) is being implemented in the hospitality industry to improve the physical environment and experiences the hotels are offering to the consumer. It provides a real time data feed to customers at the right time and place giving great customer service in the end result. Some examples how it is being implemented is that with AR you are able to transport the customer directly to the room they want to explore in real-time and in real retrospective as if they were there. With the creating of AR apps like "Pokemon Go" hotels can create similar games in which it rewards the customers with discounts and other incentives. So with the rise of technology we can definitely look forward to how technology can hep us prior to our choice of booking experience the outcome of what to expect without leaving the comfort of our living room.
asanc036

Reinventing Restaurant Experiences Through Facial Recognition - 0 views

www.cyberlink.com/...ces-through-facial-recognition

restaurant experiences facial recognition Hotel software business technology hospitality tech Travel solution mobile

shared by asanc036 on 22 Sep 22 - No Cached
  • Biometric technology
  • offers enhanced health and safety
  • personalizes the dining experience, offers a more efficient bill payment system, and increases patron loyalty
  • ...36 more annotations...
  • Facial recognition technology helps with social distancing and capacity measures by identifying the proximity between individuals
  • facial recognition technology reduces physical contact
  • makes the experience more efficient by instantly scanning a guest
  • 's face for verification and payment.
  • safest technology in identity verification, dramatically reducing the risk of payment fraud.
  • 2. Social distancing and capacity requirements
  • 1. Contactless payments
  • keeps track of the number of people in the store
  • 3. Customer loyalty programs and personalized dining experiences
  • allows restaurants to create personalized experiences for loyal customers, and encourage first-time guests to return.
  • recognized as VIPs,
  • weekly regular who likes his burger rare with no lettuce or tomato, thus increasing customer satisfaction
  • 4. Fast-food restaurant transformations
  • with facial recognition
  • customers
  • don’t need to remember a password or log into an app
  • Facial recognition t
  • turns these kiosks into interactive experiences by recognizing loyalty program members and presenting pe
  • ased on
  • Facial recognition
  • past orders
  • also being employed in drive-through lines
  • saving time
  • 5. Employee systems: access control, time and attendance clocks, and ordering terminals
  • Advanced technologies like FaceMe® can be installed at staff entrances to check body temperature and mask-wearing while accurately identifying employees
  • simplifies clocking-in/out
  • accurate login capabilities without the need for keys or cards.
  • FaceMe SDK
  • FaceMe
  • facial recognition engine
  • to create personalized and efficient customer experiences
  • FaceMe Security
  • It can also display body temperature (when connected to a thermal camera), identify opted-in VIP customers, clock-in/out employees, flag block-listed individuals, and send real-time alerts to security personne
  • software solution that performs facial recognition even if users are wearing a mask.
  • FaceMe Health
  • installed on a PC connected to a camera with thermal imaging capabilities.
  • asanc036 on 22 Sep 22
     
    Biometric Technology is being implemented in restaurants offering better health and safety, personalised dining experiences and efficient payment methods. Restaurants are using facial recognition for the following: 1. Contactless payments - scanning customers' faces for safe payment verification. 2. Social distancing and capacity measures - helps identify proximity between individuals and tracks number of people inside a store. 3. Loyalty programs and personalized dining - opted-in diners are recognized as VIPs giving them personalized service and suggesting past preferences. 4. Fast-food restaurants - customers don't need to remember a password or long into an app. Facial recognition is being implemented in drive-through lines to save time. 5. Employee systems - technologies can check body temperature and accuracy of mask wearing, it also simplifies cocking in and out and gives them login access to the POS terminals.
sherylehlers

Hospitality Marketing: The Complete Guide in 2023 [Updated] - 0 views

peertopeermarketing.co/hospitality-marketing

marketing hospitality tech

shared by sherylehlers on 06 Jun 23 - No Cached
  • Hospitality marketing is the process of promoting your hospitality business with the intent of drawing in more customers
  • Hotels, motels, restaurants, resorts, and theme parks need customer loyalty and social proof to be successful. In addition, with the drop in market size between 2019-2022, you’ll need to work even harder to be profitable in the hospitality industry. Therefore hospitality marketing is vital.
  • hatbots can be used to add an extra layer of interaction between you and your customers, helping them to make a booking or reservation and answering their questions
  • ...15 more annotations...
  • Augmented reality
  • User-generated content is content created by online users that they then share and can take the form of endorsements, comments, forums, blog entries, social publishing, etc.
  • voice activation among the younger generation of Web users represents a significant opportunity for the hospitality industry.
  • influencer marketing, a digital take on traditional word-of-mouth advertising, assists hotels in building their brands and attracting direct bookings.
  • One way to get strong returns and a steady stream of repeat customers is to collect analytics from online customer testimonials on review websites. This will give you a lot of information about your customers’ preferences, ideas for how to improve your business, and signs of future sales.
  • Personalized marketing allows businesses to send tailored content to their target clients by utilizing automated technologies and data collection
  • computer technology, alters a person’s perception of their immediate surroundings.
  • Hospitality companies in the travel industry can use video marketing to interact with their target market by posting videos on Facebook Live, Instagram, Snapchat, Discord, Reddit, and YouTube.
  • Content marketing aims to draw in customers by providing them with useful, almost always free, resources to provide them with value and sway their decision-making in your favor.
  • Remarketing, a powerful marketing strategy, includes targeting potential customers who have previously visited your website or expressed interest in your services.
  • Video marketing has evolved into an important component of many advertising campaigns
  • you can showcase many incredible experiences through video.
  • Marriott was able to demonstrate what guests could expect from their hotel stays while also highlighting the distinctive aspects of its brand personality
  • content doesn’t have to be text-based to be effective. As such, podcasts have grown in popularity in recent years, particularly among consumers who do not have the time to watch a video or read an article.
  • hospitality marketing is a very challenging thing to get right, and it can be time-consuming
  • sherylehlers on 06 Jun 23
     
    Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.
jbrit055

Augmented and Virtual Reality in HoReCa - 0 views

smartteksas.com/...es-are-shaping-horeca-industry

augmented reality

shared by jbrit055 on 18 Jul 22 - No Cached
  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
  • ...29 more annotations...
  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
  • jbrit055 on 18 Jul 22
     
    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
Danaisy Abascal-Yero

How Does Proximity Marketing Help Brands Enhance Their Customer Loyalty Programs? - 0 views

www.business2community.com/...omer-loyalty-programs-02403072

marketing hospitality

shared by Danaisy Abascal-Yero on 12 Jun 22 - No Cached
  • Danaisy Abascal-Yero on 12 Jun 22
     
    This article talks about the different ways that proximity marketing enhances customer loyalty programs to increase customer trust and loyalty. Proximity marketing is a marketing technique involving the localized wireless distribution of promotional content in specific geographical proximity. One of the ways that it can benefit customer loyalty programs is through laser-focused targeting. This kind of marketing is precise because it allows you to target potential customers close to the area, which will enable it to be a more personalized communication. Another reason is that it helps improve customer experience through the use of QR code coupons for customers, resulting in improved customer engagement and experience. Another reason, this one is used by Marriott International, is utilizing beacons. The beacons transmit in-hotel discounts and offer to loyalty program members through the hotel app. The key to proximity marketing is that customers need to remain engaged, in the area, and new marketing techniques like those described above can absolutely help.
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