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djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

forbytes.com/...y-marketing-can-increase-sales

shared by djohn304 on 25 Jul 22 - No Cached
amdelgad liked it
  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
  • ...28 more annotations...
  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
      joshli2022 on 25 Jul 22
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  • joshli2022 on 25 Jul 22
     
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  • henderson_goh on 28 Jul 22
     
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  • djohn304 on 25 Sep 22
     
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
Nicole Stevens

After Starbucks Deal, Square Now Powers Point Of Sale And Mobile Payments For Boutique Coffee Chain, Blue Bottle | TechCrunch - 0 views

techcrunch.com/...ayments-for-blue-bottle-coffee

starbucks square point sale payments coffee chain boutique technology Green software business solution tech

shared by Nicole Stevens on 03 Mar 13 - No Cached
  • According to a release, customers will initially be able to pay with Square Wallet at Blue Bottle’s Oakland, Brooklyn, and San Francisco Mint Plaza locations, with the company rolling out Square to its remaining stores in the coming months.
  • Blue Bottle will use Square Register as its full point-of-sale system (Starbucks does not use Square Register) to accept cash and credit card payments, track inventory, and monitor daily reports. Customers will also be able to use Square Wallet to make purchases just by saying their names.
  • While Blue Bottle is certainly not at the same scale as Starbucks, small to mid size chains still represent a huge opportunity for Square. A number of small, regional chains are using Square Register and payments including, Pitango Gelato in DC and Baltimore (5 locations), Cafe Grumpy in NYC (4 locations) Amy’s Ice Cream (13 locations) and Cartel Coffee Lab in Phoenix and Tucson (5 locations).
  • ...2 more annotations...
  • As part of the Starbucks deal, 7,000 Starbucks stores in the U.S. accept Square Wallet, and Square readers are also sold at company-owned Starbucks stores. Square also began selling its readers at Verizon stores a few weeks ago, bringing its total number of retail locations where the payments dongle is sold to 30,000.
  • Starting with a free credit card reader for the iPhone, iPad, and Android devices, Square Reader allows anyone to accept credit cards anywhere, anytime, for a low transaction rate of 2.75 percent per swipe, with no hidden fees. Square Register serves as a full point-of-sale system for businesses to accept payments, manage items, and share menu and location information.
  • Nicole Stevens on 03 Mar 13
     
    I myself have a Square and swear by it. I use it to sell homemade goods and trinkets and fairs, as well as sell baked goods at fundraising events. The Square app and unit are free (after registry refund) and are simple to use. Just connect it to a bank account and you are off. You can take and keep track of both cash and credit card payments. Plus inventory tracking is easy. The Square turns any iPad, iPhone, iPod or android device into a traveling POS system. Plus there is no paper involved so it's a great first step to running a Green business. Square is the POS solution for small businesses. 
katya zelinskaya

Will Self-Checkout Obliterate Traditional POS Systems? | Point of Sale News - 1 views

pointofsale.com/...e-traditional-pos-systems.html

systems point sale technology Software business

shared by katya zelinskaya on 25 Feb 12 - No Cached
  • Even though the general trend towards self-checkout is positive, many customers are still wary.
  • The temptation to steal from self-checkout terminals is practically absent with the new buzz about the instillation of cameras, laser scanning, and weighted sensors.
  • hese people have an understanding of how they work and know how to check themselves out in the most efficient way possible (many times they check themselves out faster than a cashier).  
  • liang qian on 25 Feb 12
     
    It is knowledgeable why retailers would be skeptical over self-services in grocery stores, which include lack of floor space, the ability to lower labor cost, and the concerns of consumer acceptance and usage, but this has changed with the future of technology. The permutation of self-checkout technology now gives the retailer opportunities to reduce labor intendment, and it also orchestrates the front-end operations to offer state of the art customer service to the consumer Self- checkout allows retailers to save space and it easily fits into the store's existing layout. Five self-serve lanes can accommodate the floor space of only two conventional lanes. Cash balancing and reporting for each station remains the same as it was before the device was installed.
  • Mary White on 26 Feb 12
     
    I cannot imagine the human factor completely disappearing in stores. I have three young children and I cannot go through teh self check-out if I have more than a couple of items. There will always be those people who need the extra help. I do enjoy self check-out lines, so hopefully there will be a balance of machine and man in the stores.
  • katya zelinskaya on 26 Feb 12
     
    after the invention of the first POS system of 1974 and the self- check out counters of 1992 researchers projecting 430,000 of self check out counters to be opened by 2014.  The benefit of the Self Check out counters is very tempting for the owners.  Article mentions that some customers are still not too happy with the self check out counters, because of possible bad experience in the past.  Managers are delaying the installation of the automated check outs, because of the scare of the theft, but it's proven that theft is not as issue because usually losses occur from the cashier's negligence.  Article provides some of the proves that self check out counter , can help customers to lose weight, and check out faster, and provides extra privacy. 
Casrine Kelly

MICROS and Hospitality Solutions International to Provide POS Solutions for Hilton Family of Hotels - 0 views

www.securityinfowatch.com/...ns-for-hilton-family-of-hotels

shared by Casrine Kelly on 20 Jun 12 - No Cached
  • MICROS and its division Hospitality Solutions International (HSI) are preferred point-of-sale (POS) providers for more than 800 Hilton Family Hotels, including Hilton, Doubletree, Embassy Suites Hotels, and Hilton Garden Inn hotels.
  • Casrine Kelly on 20 Jun 12
     
    The article was talking about how Micros System International is a leading provider in information technology as it relates to Point Of Sale for many hotels. The Hilton hotel have always used this operating system from the early 80's. Micros still continues to provide services for the Hilton group of hotels as they did for many years. They provide Point Of Sale services to over 800 Hilton hotels.
kimmumford

Best POS Systems for Small Businesses 2018 - 0 views

www.businessnewsdaily.com/2955-best-pos-systems.html

shared by kimmumford on 26 Feb 17 - No Cached
  • our POS system is the lifeline of your operations. But choosing a POS system can quickly become overwhelming.
  • The best POS system is affordable and easy to use, and should also do more than just accept payments and process sales. It should come with additional time-saving features such as inventory management, staff management, marketing tools, customer data gathering, task automation and other capabilities that make it easier to run and grow your business.
  • The best POS systems for your business. / Credit: POS image via Shutterstock Y
  • ...4 more annotations...
  • hey include time-saving features that help you analyze your sales data and manage your inventory, staff and customers.
  • integrations for email marketing, loyalty programs, and other capabilities that make it easier to run and grow your business.
  • cloud-based systems
  • e asked small business owners which systems they use and what they like and dislike about them. We also read customer reviews to see what users with firsthand experience think about them.
  • mtorres619 on 26 Feb 17
     
    In the hospitality industry your Point of Sale System is the backbone of your operation, thus finding the best and most efficient POS for your business to succeed is key. The article discusses the best POS systems to fit your business, from traditional standard systems to the new trending Ipad systems. Your POS system should be affordable and efficient. In addition, it should do more than just take payments and process sales. It should come with marketing strategy tools, inventory/staff management, easy to function daily specials menus, and other special functions to help run your business. The vendor should have 24/7 availability to your needs and accommodate all the proper functions to assist the servers and bartenders. Some of the best POS systems are the following: * Vend - Has features that help run your business, boost sales, and save time. * Bindo - Best mobile POS system for Ipads. It is cloud based and offers an intuitive user interface. Easy mobile payments and 24/7 customer support. * Touchbistro - POS system that focuses on a restaurant's specific needs. Works with the Ipad and the Ipad mini, also has 24/7 customer support availability. * Shopkeep - cloud based for the Ipad, with easy to use tools for any retail store. No long term contracts or fees.
  • kimmumford on 05 Feb 18
     
    This article discusses some of the best POS systems for food service. Small business owners were asked for their choices and the pros and cons for the systems they discussed. The Business New Daily created a list of criteria to evaluate the POS systems and then ranked the top ones they chose for 2018. There are links and some costs provided in this article.
Xiaoxiao Wang

Hotel Accounting Software - 0 views

ezinearticles.com/?Hotel-Accounting-Software&id=5345128

shared by Xiaoxiao Wang on 19 Sep 12 - No Cached
  • Hotel accounting software is designed for hotel and property managers/owners to quickly see the numbers of your business. For hotel businesses, it is important to keep track of costs, sales, inventory, etc. By identifying these numbers, hotel businesses are able to keep track of which actions are profitable, and which actions should be stopped because they are costing your business too much money. Once your system is set up, tracking these actions becomes pretty easy.
  • Karl Koenitzer on 19 Sep 12
     
    This article points out the key features that standard hotel accounting software should have, like keeping track of costs, sales and inventory. It also points out the advantage having these features fully integrated. For example, a fully integrated system can let you make reservations, make sales, take payments, process room charges and manage accounting with one click of a button. The convenience of having a fully integrated system, along with its detialed reporting system, can make hotel accounting software a critical tool for daily hotel operations. In addition to integrated sales/revenue tracking features, you should also be able to track accounts payable to guests and vendors. Overall, hotel accounting software is essential in today's technology-driven Hospitality Industry. With the right software, you can basically run your entire hotel operation from one screen.
  • Ting Li on 17 Oct 12
     
    The Hotel Accounting System helps hotel owners and managers a lot to mange their cost and profit. That's also pretty easy for them to operate. First, Accounting system can help them keep track of the costs, sales, inventory, etc. Keeping tracking is a valuable way of managing hotel's profit. Second, Owners and managers can view reports and numbers all from one system which will give them huge return on investment. Viewing reports from one system is much easier and more convenience than from multiple. Third, hotel managers can also copy credit card or gift card information from one system to another automatically through the accounting system. That's helps them see all sales information easily. Last but not least, accounting system help managers to manage accounts receivable and accounts payable. By checking the A/P and A/R, they can easily see the sales information and invoices. All in all, accounting software for hotel is a valuable tool that improve the efficiency and even profit of the hotel.
  • Xiaoxiao Wang on 20 Feb 13
     
    This article tells us what is hotel accounting software and it can be used for different parts of the hotel businesses. And at the same time, it shows us the importance of hotel accounting software for hotel businesses. At last, what benefits we can get from those softwares. 
kaylaabad

Features and the Importance of a Property Management System | Blog - DJUBO - 0 views

djubo.com/...nce-property-management-system

shared by kaylaabad on 09 Feb 20 - No Cached
  • Your property management system is and should be, well equipped to handle the entire guest journey – from the minute they start searching for a room on a website to the moment they check out from their room.
  • Your property management system is and should be, well equipped to handle the entire guest journey – from the minute they start searching for a room on a website to the moment they check out from their room.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Great point: Your property management system is and should be, well equipped to handle the entire guest journey - from the minute they start searching for a room on a website to the moment they check out from their room.
  • Having a framework that makes frontdesk work processes simple, will make a consistent visitor experience
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Property Management Systems facilitate front desk work, in turn making a visitor experience more consistent.
  • ...13 more annotations...
  • It is now an important system that enables hoteliers to deliver a faultless guest experience.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Pro of PMS - Faultless guest experience
  • It further helps the hoteliers to stay in touch with their guests even after they have checked out to make a good brand image into the minds of the guests, guaranteeing repeated visit and thus helping in developing the business.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Pro of PMS - Helps hotels stay in touch with their guests guaranteeing repeat visits.
  • he most integral function of a property management system is to help the hotelier in managing the bookings that he gets, right from the point where a customer is searching for a hotel to the point the customer checks out from the hotel.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Most important function of a PMS - It helps hotels in managing the bookings that they get, from the point where guests search to when they check out
  • An efficient hotel PMS will allow you to get listed on and manage multiple online platforms.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Bigger online presence
  • Larger online presence will consequently reap bigger revenues for the hotels. Also, it will increase a hotelier’s online presence and help a guest during their journey of booking a hotel.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Pros of having a bigger online presence - hotel will see more revenue and guests will find it easier to make a reservation
  • You can limit the measure of time spent on authoritative errands. The correct hotel PMS will complete a great deal of the work for you, enabling you to focus your attention and your vitality on the more important tasks
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Lesser time spent on administrative tasks
  • With a Property Management System in place, you will have a great flexibility in deciding what rates you want to throw in market for your property at any given point of time.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Flexible rate management
  • It gives the hoteliers, the ease to see their reservations and availability in a very convenient and different way.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Feature of PMS: Smart Calendar - It gives the hoteliers, the ease to see their reservations and availability in a very convenient and different way.
  • A decent hotel PMS will enable you to make rate designs and inferred rate designs and afterword effortlessly appoint them to reservations. Not only this, the most advanced PMS will allow you to plan multiple rate plans for deep into the future so that you don’t have to manually interfere every now and then to throw new rates.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Feature of PMS: Rate Planning - A decent hotel PMS will enable you to make rate designs and inferred rate designs and afterword effortlessly appoint them to reservations. Not only this, the most advanced PMS will allow you to plan multiple rate plans for deep into the future so that you don't have to manually interfere every now and then to throw new rates.
  • A channel manager is a platform wherein a hotelier can update the inventory and prices on each OTA from a single place.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Feature of PMS: Channel Manager - A channel manager is a platform wherein a hotelier can update the inventory and prices on each OTA from a single place.
  • A propelled property management system will make sure that the hotelier gets daily/weekly/monthly reports like the sales reports, manager reports, account receivable reports, inventory availability reports etc.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Feature of PMS: Reports and Analytics - A propelled property management system will make sure that the hotelier gets daily/weekly/monthly reports like the sales reports, manager reports, account receivable reports, inventory availability reports etc.
  • A good POS will enable you to keep the guest satisfaction in mind and help you settle their dues from any service shop at the stage as preferred by them.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Feature of PMS: POS - A good POS will enable you to keep the guest satisfaction in mind and help you settle their dues from any service shop at the stage as preferred by them.
  • good cloud-based software will have customer databases in place to help the hoteliers keep a record of all the customers that have at their property and what their preferences are. This lets them help those return customers with their choices and build a good relationship with them.
    • kaylaabad
      kaylaabad on 09 Feb 20
       
      Feature of PMS: Databases - good cloud-based software will have customer databases in place to help the hoteliers keep a record of all the customers that have at their property and what their preferences are. This lets them help those return customers with their choices and build a good relationship with them.
  • kaylaabad on 09 Feb 20
     
    This article is helpful in understanding property management systems (PMS), while providing beneficial features that they provide. A PMS should be "well-equipped to handle the entire guest journey." These systems enable hotels to provide a faultless guest experience throughout. A PMS offers features that facilitate processes for the hotel. For instance, this system provides a smart calendar giving hotels easier visibility to their reservations and availability. This system also provides reports and analytics for the hotel, such as sales reports, manager reports, and inventory availability reports. This system facilitates the jobs of the hotels employees, in turn creating a more consistent experience for the guests.
jackyreis

Pros and Cons of Using a POS System [Main Benefits] - 1 views

ehopper.com/...-pos-system-for-small-business

shared by jackyreis on 28 Jun 20 - No Cached
  • One of the most basic needs of any business is the ability to accurately track sales and other vital transactions.
  • POS (Point Of Sale) systems provide automatic record keeping solutions along with many other advantages that can help small businesses succeed in a competitive economy.
  • A POS system typically consists of software installed on a cash register terminal that communicates with another standard computer that stores transaction data and other vital information that is vital to maintaining a business’s bottom line.
  • ...17 more annotations...
  • The POS market is very strong and increasingly profitable with an estimated market value of nearly $15 trillion, up from less than $10 trillion only two years ago
  • Advantages of POS System
  • A POS system allows a business to effectively track sales, analyze profits/expenses in detail, maintain inventory, analyze sale trends, as well as allow you to manage employees and other store operations.
  • POS Software
  • Item Information
  • Costs/Expenses
  • Payment Methods
  • Stock/Inventory
  • Purchase/Transaction Records
  • Employee Time Clocking
  • Tax/Discount Calculation
  • POS management software can assist a store manager by constantly collecting analytic data to produce detailed spreadsheet reports, eliminating the need for manually inputting formulas and data into a spreadsheet program.
  • This helps business owners and managers to determine the best way to maximize sales, determine what inventory restocked, easily and accurately do taxes, and other vital operations.
  • Web-based POS systems often feature very focused and on-demand customer support than traditional POS software, with more frequent updates and an easier method of delivering them.
  • Another one of the benefits of POS systems is that POS software is accessible on a number of different platforms. Instead of limiting your transactions and operations to a terminal that is in the store, you can also utilize the POS concurrently with a remote cash register in another location, a computer, a tablet or even a smartphone can all access and work with the software.
  • Furthermore, a multi-use tablet with a removable external card-reader is an ideal substitute for an expensive card reader unit from a POS developer, which will only serve one basic purpose.
  • Studies show that Web-based small business POS is becoming more popular, as the increased efficiency and availability of mobile devices make the need for mobile access more crucial, and allow personal devices like smartphones and tablets to double as financial hardware.
  • jackyreis on 28 Jun 20
     
    This article explains all the advantages of having a POS system, especially for a small business. It emphasizes the different benefits from constant software updates, and the ability for the hardware to be transposed into different electronics for easy access wherever you go! It also highlights the increase in market value within the last few years, and the continued growth it'll attract.
  • keoctave on 29 Jun 20
     
    Item Information Costs/Expenses Payment Methods Stock/Inventory Purchase/Transaction Records Employee Time Clocking Tax/Discount Calculation Are the main functions that this article highlight about having the POS system. This system would have all the information in one centralized area that may be accessed by many coworkers. This keeps track of the inventory, transactions and much more. There may be times where manual labor would still be the primary go to but this system will make things easier.
esuarezrijsdijk

The Messy Business Of Reinventing Happiness - 0 views

www.fastcompany.com/...iness-of-reinventing-happiness

Disney IOT

shared by esuarezrijsdijk on 27 Sep 20 - No Cached
  • Iger planned to pump nearly $1 billion into this venture, called MyMagic+, a sweeping plan to overhaul the digital infrastructure of Disney’s theme parks, which would upend how they operated and connected with consumers. At the core of the project was the MagicBand, an electronic wristband that Iger envisioned guests would use to gain entry to Disney World and access attractions; make purchases at restaurants; and unlock their hotel room doors. It would push the boundaries of experience design and wearable computing, and impact everything from Disney’s retail operations and data-mining capabilities to its hospitality and transportation services.
  • Disney World, Parks’ crown jewel, seemed to be losing its luster. According to multiple sources, certain key metrics, including guests’ “intent to return,” were dropping; around half of first-time attendees signaled they likely would not come back because of long lines, high ticket costs, and other park pain points. Simultaneously, the stunningly fast adoption of social media and smartphones threatened the relevance of the parks. If Disney wanted these more tech-oriented generations to love it as much as their parents, who had grown up with fewer entertainment alternatives, had, it would have to embrace change now.
  • There were the endless lines for rides, food, and bathrooms; parents juggling maps, hotel keys, baby carriages, and bottles of SPF 75; and kids pulling families on long treks to try to visit every attraction. The park was filled with complications, such as a tiered ticketing system with wonky rules.
  • ...12 more annotations...
  • The NGE team had big dreams for the MagicBand. It would need to interact with short- and long-range sensors that would be installed around the park. The short-range sensors would let guests scan their MagicBand at sales terminals in Disney park stores to pay for merchandise, for example, or to seamlessly check in at their hotel.
  • The long-range sensors would allow Disney to track guests as they navigated the park. The potential benefits were manifold. By monitoring where crowds were forming, the company could better optimize flow.
  • The MagicBand would also collect valuable consumer data.
  • The tussle over digital access points,
  • The tussle over digital access points
  • where customers would use their MagicBands to enter each ride, was typical of the dysfunction between Frog and Imagineering.
  • More than 28,000 hotel doors needed their locks replaced in order to connect wirelessly with the MagicBand, even as some 80% of the rooms at Disney’s resorts, on average, were occupied. Two dozen workers spent eight months upgrading 120 doors per day. The company rolled out 6,000 mobile devices to support MyMagic+ in the parks. More than 70,000 cast members got MyMagic+ awareness training, with 15,000 learning service-specific tasks for, say, FastPass+ kiosks or MagicBand merchandising
  • Disney World’s physical infrastructure, which was first built in the late 1960s, needed major capital improvements. Two hundred eighty-three park-entry touch points needed to be upgraded. Much of Disney World lacked a Wi-Fi connection, so in order for guests and cast members to take advantage of MyMagic+ and its mobile apps (which would offer a map service and real-time wait times for attractions), the company had to install more than 30 million square feet of Wi-Fi coverage.
  • There is no line at the main entrance to the park, where cast members and a row of polished, golden digital access points greet me, and it takes just seconds to stream through with my MagicBand. According to Disney, the MagicBand has cut turnstile transaction time by 30%. Park capacity has also increased.
  • “Honestly, it’s not so magical,” one cast member tells me about MyMagic+, echoing a common sentiment I hear from park employees during my visit. “It’s just for your hotel room [door] and paying for things.” When you look closely, there’s less to MyMagic+ than what some on the team had hoped for.
  • MyMagic+’s rocky rollout makes the Imagineers’ case for conservatism in the face of technological change seem sound. A slew of problems reared up after launch
  • The Imagineers and Frog certainly did disagree during the MyMagic+ development, as did many others, and that disagreement had repercussions and costs. But it ultimately led to a successful conclusion. What Staggs calls “constructive discomfort” is what sophisticated collaboration is all about.
  • esuarezrijsdijk on 27 Sep 20
     
    This article offers a telling account of how Disney developed and implemented the MyMagic+ initiative, providing important insights into how major corporations approach massive tech-related capital investments. Among the most salient takeaways: 1) how Disney recognized that the parks' pain points could be addressed through the public's growing predilection for personal, always-connected; 2) how these massive internal projects can pit different departments against each other, and how sometimes that antagonism can lead to beneficial results; and 3) how a project like MyMagic+ can have a profound positive impact on the company and still be considered by many to have not fulfilled its potential.
kmill139

Why the U.S. is Terrible at Recycling Electronics | Digital Trends - 0 views

www.digitaltrends.com/...-waste-recycling-united-states

technology hospitality business tech

shared by kmill139 on 17 Jun 21 - No Cached
  • E-waste in the United States is out of control.
  • You may assume America has to at least be on par with the rest of the first world when finding a forever home for computers, phones, and printers, but you’d be wrong.
  • Those millions of old motherboards and TVs consoles rotting in landfills and warehouses aren’t just eyesores. They amount to a massive health hazard. While electronics waste comprises only 2-3 percent of America’s solid waste stream, the lead, cadmium, chromium, and other materials in aging circuitry account for 70 percent of the hazardous material in landfills, according to an EPA report.
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  • Others go belly up, leaving behind millions of pounds of old gadgets piled in mountainous heaps atop land which has lead levels many times normal.
  • You’re probably not screaming into a paper bag about the $20 billion or so of gold that’s trashed in electronics every year worldwide. Precious metals come and go. But if you care about the soil that comprises the land of the brave, you should start thinking about what happened to last year’s smartphone (even if it’s just sitting in the garage).
  • This list of reasons isn’t exhaustive, but serves as a solid starting point for understanding the United States’ e-waste dilemma and what can be done.
  • U.S. e-waste recycling laws are often outdated or nonexistent
  • Only 25 states (plus Washington, D.C.) have legislation that addresses e-waste recycling. The other 25 don’t have comprehensive programs, and don’t report what happens to the electronics beyond occasional voluntary numbers, says Jason Linnell, head of the National Center for Electronics Recycling (NCER). Federal laws don’t explicitly address e-waste recycling.
  • The U.S. isn’t good at recycling
  • The current level and effectiveness of e-waste recycling depends on which state you live in and whether or not you trust locals to “do the right thing.” The hope for improvement sits with congressional reps, state lawmakers, manufacturers, and gadget freaks (yes, you).
  • Single-stream recycling hasn’t helped
  • Between 2005 and 2014, single stream recycling programs increased from 29 to 80 percent in American towns and cities. During that same time period, material contamination rates increased from 7 to 25 percent.
  • E-waste legislation regularly disappears in Congress
  • This is not the first Congressional session in which similar bills have been introduced and allowed to die like a first grade classroom goldfish on summer break. SEERA currently sits with the house’s Foreign Affairs Committee. Why is it so tough to pass e-waste legislation?
  • The U.S. is an environmental rogue
  • As of late 2018, 186 states and the European Union have ratified it and follow its legal framework. The United States has signed the Basel Convention, indicating an intent to ratify, but is the only developed nation that hasn’t actually done so, which
  • After the initial Basel Convention was adopted in 1989, many organizations said the treaty didn’t do enough to address the disposal of waste from first world countries into the developing world, and pressed for an update, which eventually became 1995’s Basel Ban Amendment. The tweak — which was attacked by many industrial powers, including the U.S., Canada, and Japan — needed three decades before it was accepted by enough countries to go into effect. In August 2019, Croatia became the 97th country to ratify it, which transformed the updated stipulations into international law in December 2019.
  • EPA regulations are incomplete
  • Federal attempts at regulation have stalled, been killed
  • U.S. pushes back against international efforts
  • As a part of the 2003 Waste Electrical and Electronic Equipment Directive (WEEE Directive), the public was guaranteed free recycling services, and conveniently located collection centers. Around the same time, the EU also passed the Restriction of Hazardous Substances Directive (RoHS), aka the “lead-free directive,” which restricts the use of several toxic materials in the manufacture of circuitry and electronic products.
  • In Japan, the Association for Electric Home Appliances requires consumers to help pay for the processing of their goods and manufacturers to set up recycling programs. Electronics recycling has been promoted as such a point of national pride — because Japan is both a huge consumer of gadgets and the country has few indigenous precious metals — that there’s serious talk of making the 2020 Tokyo Olympic metals out of recycled materials. An estimated 80,000 cell phones need to be pulled apart and picked over to complete the plan.
  • State-level e-cycling programs are uneven
  • Certified e-cycling programs are important, but also confusing
  • If you’re the compliance officer who has to make sure the company’s used servers don’t wind up getting tossed in an Indonesian landfill, and you won’t have to nervously answer questions in a “60 Minutes” exposé, you probably want to get that e-waste removed by a disposal team with one of these
  • That all sounds great until you listen to Puckett, who helped create the e-Stewards protocols. He’s one of several people who took part in the development of R2 for over two years and then refused to continue when the proposed guidelines seemed to be too tainted by lobbyists, including ones at the Institute of Scrap Recycling (ISRI), an organization that favors a free market approach over regulation. Puckett and 13 recyclers created e-Stewards, which describes itself as the “the cleanest, most globally responsible standard for e-waste recycling.” He points out that the R2 certification still allows recyclers to export to developing countries. E-Stewards’ doesn’t. R2 recyclers can drop toxic e-waste in landfills or incinerators in the event of “circumstances beyond their
  • Scrap recycling lobby doesn’t like regulations
  • The announcer proudly explains e-cycling is a vibrant industry that adds 20.6 billion to the U.S. economy and supports 45,000 jobs domestically, “safeguarding our environment,” along the way.
  • Can anything be done? Possibly
  • Recycling isn’t the only answer for fewer landfills filled with decaying circuits. Chris Wellise, Chief Sustainability Officer for Hewlett Packard Enterprise (HPE), which installs and recovers tech, emphasizes the importance of designing products for longevity, disassembly, and reuse.
  • “On average, 85 percent of the environmental impacts can be addressed in the design phase,” estimates Wellise.
  • Similar challenges exist for smartphones. Review IFixit’s guide for repairability and you can expect the phones that are easy to disassemble are also easier to refurbish or scrap. In an unusual display of transparency, eco-minded electronics company Fairphone sells spare parts on its site and has visual cues printed on the pieces to help novices figure out where everything goes. In case you’re wondering, it’s possible to make a Fairphone work in America, but most of the company’s sales are in Europe.
  • In 2018, Apple gave birth to Daisy, a robot that can disassemble 200 of the company’s phones in an hour — 1.2 million a year. The company has an installation of the machine in Austin, Texas, and another in the Netherlands. Daisy’s supply chain of used products comes from the company’s in-store trade-in program and a partnership with Best Buy.
  • Pretty awe-inspiring, right? Keep in mind that Apple sold over 217 million phones just in 2018 and has moved 2.2 billion iPhone units since the product line launched in 2007. The two Daisy divisions aren’t even working at capacity. Apple is willing to license the robot technology so any company can use it to disassemble phones, but none have approached them yet.
  • carlatj on 17 Jun 21
     
    "Maybe it's easy to ignore the huge percentage of vintage gadgets that wind up torched in dicey scrap heaps in developing countries". This article was written on Feb-27-2020. The problem we saw on the old video is still very much a problem now, only bigger.
  • kmill139 on 29 Sep 21
     
    This article was super informative in the realm of E-waste. It covered every aspect of the issue and most definitely is relevant in today's world.
dyaniroberts

Importance of Accounting in the Hospitality Industry - 0 views

studybayhelp.co.uk/...-accounting-in-the-hospitality

technology software business accounting

shared by dyaniroberts on 10 Feb 20 - No Cached
  • From an organizational viewpoint, the process of financial management is associated with financial planning and financial control.
  • Financial planning looks for to quantify various financial resources available and plan the scale and timing of expenditures.
  • Financial control refers to monitoring cashflow. Inflow is the money coming into a specific company, while outflow is a record of the expenditure being made by the company. Handling this activity of funds with regards to the budget is essential for a business.
  • ...11 more annotations...
  • The economic climate needs to provide the mechanism for professionals to easily trail performance from the budget, identify issues and quickly make adjustments, and create and use reports that will give them accurate financial status at any point in time
  • A proper accounting system is vital to any business whether big or small to be able to manage its daily functions and keep the businesses running efficiently.
  • Behind every successful business is a reasonable financial model.
  • hotel owners and professionals have the info they need to optimize performance in every operational area, from inventory and payroll to sales and marketing. They can reduce expenses, anticipate to accommodate guests during optimum business times, and scale back operations during sluggish periods.
  • the primary aim of the procedure of managing finances is to attain the various goals a company sets at a given point of time. Businesses also seek to create substantial amounts of profits
  • ust as essentially, there must be managers in place who are trained and in charge of meeting financial goals.
  • There are two broad types of accounting information: Financial Accounts: geared toward external users of accounting information and Management Accounts: aimed more at internal users of accounting information
  • Financial accounts summarize the performance of the business over a particular period and the situation at the end of that period.
  • The level of details required in these accounts displays how big is the business with smaller companies being required to prepare only quick accounts
  • Financial accounts concentrate on the business all together rather than analysing the component parts of the business. For example, sales are aggregated to give a amount for total sales rather than publish an in depth analysis of sales by product, market etc
  • Management accounts usually include a wide selection of non-financial information. For instance, management accounts often include examination of: Employees (number, costs, production etc. ), Sales volumes (units sold etc. ) and Customer ventures (e. g. variety of cell phone calls received into a call centre)
  • dyaniroberts on 10 Feb 20
     
    This article discusses the importance of accounting in the hospitality industry and how the data that is found is utilized in creating the budget that the property must follow. Companies hire managers and directors who are responsible in forecasting, and ensuring their respective departments meet the budgetary goals for the period / year.
sdavi111

7 Steps to Securing Your Point-of-Sale System | PCMag - 0 views

www.pcmag.com/...ring-your-point-of-sale-system

shared by sdavi111 on 06 Oct 21 - No Cached
  • Consider how the Target store hack in 2014 was one of the biggest point-of-sale (POS) system data breaches in United States history that exposed more than 70 million customer records to hackers, and cost the retailer's CEO and CIO their jobs. It was later revealed that the attack could have been avoided if Target had just implemented the auto-eradication feature within its FireEye anti-malware system.
  • the reality is that most POS attacks can be avoided.
  • be sure your company has a virtual private
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  • network (VPN) in place to safeguard data that's traveling back and forth on your company's
  • network.
  • Most of the aforementioned attacks have been the result of malware applications loaded into
  • the POS system's memory.
  • important point to note here is that a second app must be running (in addition to the POS app),
  • This is why iOS has traditionally facilitated fewer attacks. Because iOS is only able to fully run one app at a time, these types of attacks rarely occur on Apple-made devices.
  • otherwise the attack can't occur.
  • Companies such as Verifone offer software that's designed to guarantee your customer's data is
  • never exposed to hackers.
  • These tools encrypt credit card information the second it's received on the POS device and once again when it's sent to the software's server. This means that the data is never vulnerable, regardless of where hackers might be installing malware.
  • install endpoint protection software on your device.
  • Employees can steal devices with POS software installed on them, or accidentally leave the device at the office or in a store, or lose the device. If devices are lost or stolen, anyone who then accesses the device and the software (especially if you didn't follow rule #2 above) will be able to view and steal customer records.
  • Systems that connect
  • to external networks are more susceptible to attacks from hackers
  • Consider keeping things internal and secure, use a corporate network to handle critical tasks like payment processing.
  • you'll want to comply with the Payment Card
  • Industry Data Security Standard (PCI DSS) across all card readers, networks, routers, servers, online shopping carts, and even paper files. The PCI Security Standards Council suggests companies actively monitor and take inventory of IT assets and business processes in order to
  • detect any vulnerability.
  • sdavi111 on 06 Oct 21
     
    Even though this article is from 2019 it is still extremely relevant today. POS systems are found in most hospitality outlets and the chances for a security breach are high. I have often thought when I had my credit card to a waiter and they are gone for 10 minutes are they copying the number, is it being added to a database that can then be hacked? The importance of having the proper securities in place, the proper malware and security software is really important. Having had a catering company for 20 years I had to do PCI compliance tests every 6 months and for years I just handed it over to my IT to do the test. He would suggest things to make us safer and since it usually cost money I would shake it off. It wasnt until the credit card processing company i was using had a security breach that I realized how important these PCI rules were. It is something going forward I will always pay attention to!
anonymous

How the Restaurant Point of Sale Is Solving the Problems of Restaurant Management - 0 views

www.posist.com/...evolution-restaurant-tech.html

restaurant pos

shared by anonymous on 23 Sep 19 - No Cached
  • The traditional POS also called the legacy POS could generate a Kitchen Order Ticket (KOT) that got orders to the kitchen in a systematic manner.
  • They provided customers with error-free bill receipts against orders including the tax so that guests could see and verify what they had precisely ordered and the total cost of the meal.
  • Restaurant owners could calculate how much should stay in the cash register and how much money should go to the bank.
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  • Today, agile cloud-based Point of Sale software, also called as Software-as-a-Service (SaaS) store data on remote servers and make information accessible online 24/
  • There was also a significant risk of losing all the customer data that was stored on a local server.
  • The traditional POS system couldn’t process credit cards, and hence they needed to be processed over the phone.
  • Guests no longer need to accompany the server to swipe their credit card on EDC machine kept at the front office/reception desk and return to the table.
  • Restaurateurs can track and manage their raw material and stock in the kitchen in a flash instead of spending countless hours on manual calculations
  • A restaurant owner need not be physically present to make sure that his restaurant is running smoothly.
  • POS integration allows the orders to get automatically accepted into the POS, instead of manual entering of the online orders.
  • Now, bill generation and payment can be done via mobile phones and guests can settle their bill as soon as they have finished eating, speeding up the bill settlement process
  • With CRM integration, the Point Of Sale software for restaurants can acquire customer feedback, analyze and generate reports based on customer behavior
  • anonymous on 23 Sep 19
     
    The POS system is saving time by reducing the amount of times that a server visits the main terminal It also assists management with keeping tracking of its inventory. An example of some of the new innovations with POS software is online ordering, online payment integration, and increased customer engagement.
dstro007

Point-of-Sale Attacks Leverage Weak Remote Security and Passwords - Blog - Duo Security - 0 views

www.duosecurity.com/...-remote-security-and-passwords

POS PointOfSale System Hospitality Hacks Remote Security Food&Beverage Restaurants

shared by dstro007 on 20 Sep 15 - No Cached
  • Weak remote security and passwords contribute to 94 percent of point-of-sale (PoS) breaches
  • The report found that much of the food and beverage and hospitality compromises were due to the dependence on remote access software to remotely manage locations and payment systems.
  • But many times, remote access software were deployed with weak or default credentials, making them a prime target for criminals.
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  • In a breakdown of types of IT environments most frequently compromised, POS systems and assets were associated with 95 percent of breaches in the food and beverage industry
  • One example is the breach of Eataly,
  • The company reported that their Manhattan retail location was hacked and malware was installed to capture payment card transaction data.
  • The conclusion is, remote access credentials appear to be a common theme among most POS breach cases, which calls for a specific technical approach to eliminating this risk and the liability of weak authentication security for remote application logins.
  • dstro007 on 20 Sep 15
     
    In a report generated by Trustwave Global Security shows that about 94% of POS hacks are contributed by weak remote access. The hospitality industry seems to have taken the hardest hit. We know of the grueling schedules that come with working in our industry and how we all can't be there seven days a week. So when management are in the comfort of their relaxation area and remotely access the POS systems, they seem to be leaving the doors open for hackers to enter, as well. "In a breakdown of types of IT environments most frequently compromised, POS systems and assets were associated with 95 percent of breaches in the food and beverage industry" (Pham). One popular hospitality establishment that has reported a breach is the New York location of Eataly. The thought process behind why these hacks are happening has not been figured out yet, but the idea has been tossed around that it is because of the credentials used to remote access. The temporary solution is to create a double layer security system, also known as two-factor authentication. By doing it this way, you can log in using your credentials, but then have a second login that needs to be verified by way of sending codes and authentications to technologies that you would have in your possession (cell phones, emails, etc.) so no one else can access that information.
jingyaoxie

Hospitality Solution - 1 views

www.ebn-pos.com/...Hospitality-solution.php

technology hotel hospitality

shared by jingyaoxie on 06 Oct 12 - No Cached
  • POS systems have revolutionized the Hospitality industry. The deployment of these systems have decreased service times and increased efficiency of the orders.As a result, the hospitality industry is able to provide better and efficient services to their guests. Further, these systems help the hosts differentiate themselves from their competition; thereby increasing their market share and improving their revenues.
  • martha villamizar on 06 Oct 12
     
    POS systems have become a key in the hospitality industry. With these invention the hospitality industry, is able to provide the best and efficient service to their guests. Also, POS systems allows to have the correct information on profit, inventory, etc. In the market, we have hundreds of companies that are competing in providing the best prices and services....
  • ...2 more comments...
  • Nelson Placa on 06 Oct 12
     
    There are so many reasons why a business should choose to go with a point of sales. The ability to track and record sales, marketing and promotional sales allows you to gather data from previous promotions and security is also a plus for adding a point of sales. You can monitor sales without being present; instead of focusing on ensuring that employees don't take money, POS would allow you to perform other jobs within your role.
  • Gaby Belardo on 08 Oct 12
     
    This article discusses only the positives of POS systems. I do agree with the fact that there are many advantages of these systems such as monitoring sales. These systems are also cost-effective and convenient. However, I personally would have liked to see some disadvantages in the article, even though I do feel that these systems are very advantageous to the hospitality industry.
  • jingyaoxie on 02 Mar 13
     
    POS systems have revolutionized the Hospitality industry. The deployment of these systems have decreased service times and increased efficiency of the orders.As a result, the hospitality industry is able to provide better and efficient services to their guests. Further, these systems help the hosts differentiate themselves from their competition; thereby increasing their market share and improving their revenues. Moreover, these systems help the industry in managing compliance & regulations into their business practices. Hospitality is the act or practice of reception and entertainment of guests with kind and generous liberality. It is a relationship between a guest and a host. The hospitality industry includes hotels, restaurants ,casinos,catering, resorts, membership clubs, conventions, attractions, special events,and other service for travelers and tourists.
  • jingyaoxie on 02 Mar 13
     
    POS systems have revolutionized the Hospitality industry. The deployment of these systems have decreased service times and increased efficiency of the orders.As a result, the hospitality industry is able to provide better and efficient services to their guests. Further, these systems help the hosts differentiate themselves from their competition; thereby increasing their market share and improving their revenues. Moreover, these systems help the industry in managing compliance & regulations into their business practices. Hospitality is the act or practice of reception and entertainment of guests with kind and generous liberality. It is a relationship between a guest and a host. The hospitality industry includes hotels, restaurants ,casinos,catering, resorts, membership clubs, conventions, attractions, special events,and other service for travelers and tourists.
Xuan Huang

Back Office Intelligence | Top Stories | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...Back-Office-Intelligence55201

back office hospitality technology

shared by Xuan Huang on 22 Feb 13 - No Cached
  • when deciding to invest in technology, restaurant operators look for a quick return
  • innovation in the back office
  • New features usually cost money, but for me, the ROI is definitely there
  • ...10 more annotations...
  • Before, we had to dial into each location to send menu updates, and I had two or three people sending updates. Now I only need one
  • The system also allows franchisees to gain control over their food costs
  • test a snack combo pack at its more than 400 locations and realized they needed to run one report at a time in order to analyze its effectiveness
  • RedPrairie's Performance Management
  • It literally took me three weeks and 270 individual reports," says Paul Mullin, business analyst at Culver's. After implementing the RedPrairie solution, the same scenario can be accomplished in five minutes, he says
  • As a result of this one report, the company saved $45,000 per year
  • able to see real-time information about what was going on in my restaurant, including open checks, servers logged in or out and even sales
  • Another sign that technology is changing is the ability to combine accounting, inventory and point of sale into one solution without the old challenge of interfacing disparate systems
  • The system integrates with the POS, and deducts ingredients based on recipes created using the system.
  • I can look at inventory counts and on-hand counts at each location, which allows me to move things around if we are running out of something at one location
  • Xuan Huang on 22 Feb 13
     
    This article is about the innovation in the back office arena. When many managers are still doubting back office technology efficiency, at Tropical Smoothie Cafe, based in Destin, Fla. with 275 franchise locations, operators there are adding up money saved by setting up RedPrairie's Performance Management (RPM). Benefits could be like control labor cost and food cost, especially for those franchise companies with hundreds of hotels or restaurants throughout the country even the world, RPM will provide a complete compared among different locations reports in a few minutes. Besides, back office begins to meet iPhone, which make it possible to see real-time information about what was going on in the restaurants, including open checks, servers logged in or out and even sales for the managers. Another sign that technology is changing is the ability to combine accounting, inventory and point of sale into one solution without the old challenge of interfacing disparate systems. In a word, it is really convenient to get the back office intelligence.
Danelkis Serra

Proximity marketing: When worlds collide - Direct Marketing News - 0 views

www.dmnews.com/...272181

proximity marketing

shared by Danelkis Serra on 01 Jun 13 - No Cached
  • rise of mobile technology
  • met with some trepidation
  • Proximity marketing merges the physical and digital domains by using mobile devices to reach consumers at the greatest point of influence, providing bargains for shoppers and increased sales and consumer insights for retailers
  • ...17 more annotations...
  • send messages to user smartphones when they come within range of a store
  • consumer provides permission, a wireless message is transmitted, at no cost
  • as simple as a discount coupon or as elaborate as an interactive gam
  • Consumer privacy is completely protected
  • customized
  • reaching consumers in that venue
  • quickly change messaging
  • receive offers
  • generate much higher returns than traditional ads
  • more affordable
  • consumers
  • precious data on consumer buying habits
  • they've shown interest
  • cut through the clutte
  • targeted
  • point of sale
  • agile ad strategy
  • Danelkis Serra on 01 Jun 13
     
    Earlier his week I learned about Proximity Marketing and I am not certain if I like the idea.  According to this article written by Romanov, Proximity Marketing "combines the digital and physical worlds in a new way, offers many advantages to both consumers and retailers. It's an agile ad strategy that allows merchants to make changes on the fly to improve message effectiveness and reach sales targets on specific items. It provides amazing consumer insights." Sounds like a great concept; it uses mobile devices, which most people have, to send an alert once shoppers are within range advising that bargains are available.  The consumer then has the choice to accept (or not) the message, which could be a simple discount or even an interactive game.  The consumer's privacy is protected as it is at no cost to them.  This can potentially increase retailer sales, at a lower costs, and produces data on consumer buying habits.  Win-Win. The issue I have with this is the overall multitude of alerts received from various retails.  I am not concerned about privacy issues; it is more of an annoyance issue. 
  • tbarn012 on 02 Jun 13
     
    I actually like this idea because I shop aimlessly. When I'm in the radius of a sale I get excited!!. It makes it easy to choose which store I will go into. It will be great if you can turn the alert on and off. On days I'm not shopping I don't want the alerts to go off. That can be distracting and annoying.
Xiaoqing Zhang

Choosing Excellent POS Systems For Hotel Industries - hotel point of sale - 0 views

hotelpointofsale.weebly.com/...tems-for-hotel-industries.html

shared by Xiaoqing Zhang on 26 Feb 13 - No Cached
  • The best solution to have an effective hotel management is through having a hotel point of sale system. It is a great way of analysing the strengths and weaknesses of a hotel.
  • Apart from the aforementioned details, the POS systems are also capable of an efficient recording of food orders, reservation dates, extra charges, expenses and a lot more. This system can also be linked up to the kitchen for a fast and easy way of food delivery.  It also promotes the accuracy of orders.
  • The Hotel POS systems can be used with different operating systems such as Windows and Unix. It is important to take note of the system’s compatibility with the computer operating system so that there will be no hassle when it comes to recording and registering of items delivered to every room. An easy assessment and evaluation of the transaction details would be achieved through the local data storage containing all the necessary information. But now a lot of hotels deal with the web industry wherein their clients could have an easy registration by just visiting the hotel’s website.
  • ...2 more annotations...
  • In addition, rather than spending too much time with balancing tills, stocktaking, transferring stocks, recording sales transactions, and changing prices, business owners can spend quality time with their clients . This will then create a positive impression to the customers which will motivate them to keep coming back to the hotel.
  • H&L Australia provides a fast and hassle-free transaction processes for your hotel business. Most importantly, the hotel system enables owners to have an easy monitoring of sales and inventory. The reports generated will then help business managers to easily understand the flows and processes of their business. 
dbake008

How to keep guests safe from a point-of-sale system data breach | Hotel Management - 0 views

www.hotelmanagement.net/...nsure-guest-financial-security

hotel management breach pos technology

shared by dbake008 on 23 Jun 21 - No Cached
  • many all-in-one point-of-sale systems are vulnerable to a wide variety of attack scenarios because they leave card data in plain text within the memory of the system, there are systems and additional technologies that can mitigate a data breach.
  • Hackers heavily target POS systems because they typically hold consumer’s personal and financial data
  • The fact that POS systems are the largest attack vector makes it the obvious starting point for businesses to lock down
  • ...6 more annotations...
  • “If your business is the victim of an attack, early discovery can limit the extent of the damage,
  • are performance.
  • Malware attacks often leave indicators or evidence through diminished softw
  • Mobility is now absolutely essential in POS systems,
  • From a food-and-beverage perspective, hoteliers, with the help of tablets, can expand the footprint of their restaurant by extending service to outdoor patios and poolside.
  • The consumer’s expectation is to lower transaction time and increase self-sufficiency when purchasing in any environment
  • dbake008 on 23 Jun 21
     
    A food and beverage point of sale system is more likely to get hacked than any other technology, because it stores customer payment information.
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
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  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
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