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ecast038

Why Are Hotels Investing In Augmented Reality Technology? | ARPost - 0 views

  • From virtual maps to quirky digital experiences, hoteliers are creating fun and memorable guest experiences using AR. By investing in AR solutions, they hope to exceed the expectations of guests and make their stay unforgettable. Best of all, hoteliers don’t have to commit to expensive and permanent changes when they’re experimenting with AR.
  • Hotels can also use AR to create virtual maps, especially if the place is quite large. They can get information about amenities, prices, maintenance issues, housekeeping schedules, and more.
  • AR can bring marketing collaterals like brochures, catalogs, and magazine spreads to life in new ways.
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  • During the 2012 London Olympic and Paralympic Games, Holiday Inn used AR to create immersive experiences for guests around the hotel. Using a mobile device, guests were able to overlay photos or videos of their favorite athletes into a real-world setting.
  • They used these beacons to send virtual keys to their guests, allowing them to unlock their hotel rooms through their smartphones. All they had to do was tap a button.
  • The best thing about AR is that it is very accessible. Unlike virtual reality, guests won’t have to wear and carry around bulky headsets. Since AR overlays computer-generated elements into real-world settings, guests are able to see the environment around them at all times
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    Although very popular among other industries, augmented reality is still not widely used in the hotel industry. It is accesible and can become a great marketing tool for hotels and get guests to see virtual maps of the hotels, and see additional information such as prices and amenities. A few hotel chains have brought augmented reality into their hotels to help promote Olympic games and have guests share photos about their AR experience.
sherylehlers

AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry - 1 views

  • AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry By Hotel Tech Report Last updated January 25, 2023 9 min read Revenue Management Systems Livechat & Chatbots TABLE OF CONTENTS Hotel Operations Hotel Revenue Management Hotel Marketing Hotel Sales & MICE Guest Experience Human Resources and Labor Large Chains
  • estimated that 14% of jobs across 21 countries are at high risk of automation.
  • rtificial intelligence (AI) can greatly improve hotel operations by automating repetitive tasks such as booking and contactless check-in processes, freeing up staff to focus on providing personalized service to guests.
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  • AI can also assist in setting dynamic pricing based on demand, occupancy and other factors, increasing revenue by charging more for rooms during peak periods and less during off-peak periods.
  • AI will play a role in identifying and targeting the most effective influencers for hotel campaigns, and assist hotels in monitoring social media platforms and identifying customer feedback, sentiment, and brand mentions to respond promptly and improve the guest experience
  • Hoteliers who do not educate themselves about artificial intelligence (AI) risk falling behind in the hospitality industry.
  • will also enhance safety and security by monitoring for potential threats and proactively providing guests with the services and amenities they desire. Additionally, AI will be integrated with virtual reality and augmented reality to provide guests with immersive experiences such as virtual tours, virtual room selection, and virtual events.
  • AI could potentially double annual economic growth rates by 2035
  • 800 million jobs could be displaced by automation by 2030,
  • AI can automate repetitive tasks, allowing hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • Hoteliers who understand how to leverage AI tools to become more efficient and effective will become more valuable than ever
  • AI can identify opportunities for upselling and cross-selling to guests
  • AI-powered chatbots and virtual assistants will allow hotel staff to interact with guests in real-time and provide personalized recommendations and assistance
  • bring in more business travelers by leveraging predictive analytics to forecast future demand for group sales
  • AI can assist in real-time analytics to track the performance of group sales and identify areas for improvement, and in optimization by making real-time decisions based on market conditions, guest behavior, and other factors, and identify new revenue opportunities
  • AI can be used to enhance the safety and security of employees, by monitoring for potential threats and alerting hotel management in case of emergency
  • develop more effective marketing strategies and make data-driven decisions
  • Personalization
  • Smart room technology will be integrated with AI
  • Predictive maintenance
  • Inventory management
  • Automation will be one of the key areas where AI will be implemented, as it can automate repetitive tasks such as data entry, inventory management, and customer service, freeing up hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • optimize energy efficiency by managing lighting, heating, and cooling systems, resulting in reduced energy consumption and costs
  • increased profitability, improved guest experience, and a competitive advantage over other hotels
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    AI will be a major focus in the hospitality industry within the coming years. This article describes the many benefits and few troubles with this technology. Keeping up with technology as a hotelier is a must in the coming years.
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    This is quite an insightful article, for example, Al could potentially double annual economic growth rates by 2035 thus adding $15.7 trillion to the global economy by 2030. The world is changing, technology is rapidly advancing; therefore, it is paramount that companies try to remain updated, otherwise customers would always choose the property which renders the most efficient and best experience. A very strong point was made concerning hoteliers; if they do not understand how to leverage AL tools to improve their business operations, they would find themselves in very challenging situations.
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    The capabilities of AI in the hotel industry are significant in both large hotel chains and small independent ones. If your hotel is not thinking about how to use AI in the near future for revenue management, marketing, personalization, and automation of repetitive tasks then it's going to get left behind. The studies show that AI is going to play a significant role in the economic growth of the global economy with potentially adding $15.7 trillion by 2030.
YIZHE YANG

e-business strategy - virtual value chain - 0 views

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    Over the years, some businesses have controlled almost all factors of production and distribution (Ford in its early days) whereas others have outsourced almost everything (Dell). In the early days of industry, large enterprises controlled and owned most factors of production and businesses like Ford Motor Company in the USA had their own foundries, railroad, forestry and electricity generating plants, In the UK, Cadbury's and Lever Brothers went so far as to build villages and amenities for their workers. The motivation for this vertical integration was varied but included cost and quality control, worker loyalty and protection of proprietary processes. As well as control of production, resources and employees, businesses like Ford also controlled the retail sales and service network.
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    The virtual value chain, created by John Sviokla and Jeffrey Rayport, is a business model describing the dissemination of value-generating information services throughout an Extended Enterprise . This value chain begins with the content supplied by the provider, which is then distributed and supported by the information infrastructure; thereupon the context provider supplies actual customer interaction. It supports the physical value chain of procurement, manufacturing, distribution and sales of traditional companies. To illustrate the distinction between the two value chains consider the following: "when consumers use answering machines to leave a message, they are using an object that is both made and sold in the physical world, however when they buy electronic answering services from the phone company they are using the marketspace-a virtual realm where products and services are digital information and are delivered through information-based channels." (Rayport et al. 1996) Many businesses employ both value chains, including banks, which provide services to customers in the physical world at their branch offices and virtually online. The value chain is separated into two chains because the marketplace (physical) and the marketspace (virtual) need to be managed in different ways to be effective and efficient (Samuelson 1981). Nonetheless, the linkage between the two is critical for effective supply chain management.
anonymous

Three Tech Trends Driving Hospitality Biz in 2016 | News | Hospitality Magazine (HT) - 1 views

  • Smart controls Hotel smartphone apps have become industry standard, but hospitality industry leaders are using the ubiquitous smartphone in another manner: They’re giving hotel guests the ability to control their rooms via their smartphones. So-called smart controls have been growing in popularity, but major hotel chains are taking them on, leading smart controls toward becoming an expected hotel amenity.
  • Smart controls Hotel smartphone apps have become industry standard, but hospitality industry leaders are using the ubiquitous smartphone in another manner: They’re giving hotel guests the ability to control their rooms via their smartphones. So-called smart controls have been growing in popularity, but major hotel chains are taking them on, leading smart controls toward becoming an expected hotel amenity.
  • Beacons Providing two-way communication with nearby Bluetooth-enabled smartphones, beacons went mainstream two years ago. Retailers led the way in experimenting with the technology, primarily using beacons to track shoppers’ habits and send promotional messages to consumers. Big names in retail, including Target, Walmart, and Macy’s have employed beacon technology in their stores. Beacons have become so widespread that Business Insider's BI Intelligence projected that beacons would create $40 billion in retail sales in the United States in 2016.
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  • Virtual reality With Facebook-owned Oculus leading the way, consumers are projected to purchase 14 million Virtual reality headsets next year, with that number increasing consistently over the next five years to 38 million Virtual reality headsets being sold in 2020, according to tech industry market researcher TrendForce.
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    This 2016 article discusses the implementation of smart controls (smart phone apps), beacons for Bluetooth-enabled smart phones, and virtual reality technology in the hotel industry, and how they have modified the way hotels compete.
Xinyu Tian

IEC Event Planners Bring their Modish Virtual Wall Graffiti to your Tradeshow | PRLog - 0 views

  • Tradeshows that are looking for updated entertainment for crowds depend and continue contacting IEC. Attendees at your Tradeshow have a new trend of high-tech art fun, as IEC Event Planners bring the Modish Virtual Graffiti Wall to your Tradeshow.
  • Whenever IEC create a plan for large NYC tradeshows, they assure clients there are several products that can generate some real traffic builders. The IEC Virtual Graffiti is a perfect example of what IEC has in store to generate traffic, build marketing tools, and bring some ROI (Return of Investment) to their client’s next company or corporate planned events.
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    I am so excited to read this article , I also watched several related videos on youtube. This new technology has so much fun and does help to generate traffic in a event. I always believe that the entertainment is also a very important element in a event or a tradeshow, and with this Virtual Wall Graffiti any event or tradeshow can be much better and lot of fun.
yuzhu li

Green IT projects struggle for green light | Green IT - InfoWorld - 0 views

  • Virtualization, server consolidation, new cooling approaches, and hosted services are among the projects that yield the highest immediate and long-term savings, according to respondents.
  • implementing Energy Star-qualifying equipment stands out as the most popular of the low-hanging green fruit
  • However, projects that are easiest to get green-lit and rolled out include migrating to more energy-efficient hardware.
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  • it delivers an obvious ROI
  • Take some time to tinker with settings and deploy power-management, and you can expect even greater potential ROI.
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    According to the results of "2012 Energy Efficiency IT report", based on 760 IT professionals' view, on cutting energy costs, buy greener gear than to get high-ROI green initiatives. Implementing Energy-star-qualifying equipment got more potential ROI. Server consolidation and virtualization also ranked high among already deployed green-tech projects. And the 8 popular green-technology projects are: server/storage virtualization, consolidating servers, implementing hardware with more efficient processors, implementing energy star-qualifying equipment, deploying more energy-efficient networking equipment, employing energy-efficient ups, employing new cooling approaches,  increased use of hosted services.
caro223

For gaming conferences, the future is hybrid | VentureBeat - 0 views

  • Analysts forecast that virtual events will grow tenfold over the next decade, alongside the $1 trillion physical events industry. So how can they grow together? By taking a hybrid approach, where events have both a physical and virtual footprint, designed to work together and offer the best of both.
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    With the rise of virtual reality becoming a household item leading up to the COVID-19 pandemic, virtual events can now be more immersive than ever. While businesses benefit from local support, it will never measure up to the audience they can reach when including national and international markets, thus making events hybrid.
jordanfernandez

Disruption In The Business Events Industry: Rising To The Challenges Of COVID-19 - Congrex Switzerland - 0 views

  • If there is one subject driving the conversation among meeting and event planners and organisers today, that has to be disruption. In a matter of weeks, the global landscape has changed enormously, and professionals in the meetings industry now face the pressing need to make tough decisions quickly.
  • In this unusual scenario, event organisers are required to reconsider their options and to balance two priorities: on the one hand, it is crucial to uphold the health and safety of staff, sponsors, and attendees; and on the other, it is necessary to meet financial obligations – or at the very least to minimise the losses caused by disruption.
  • Over the past few weeks, a significant number of meetings and conferences have been redesigned as virtual events. If adaptable, this meeting format is probably the best alternative in these challenging times.
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  • Hybrid events feature a mix of live and virtual components. In this model, a number of people may be present at a physical location, while the audience at large attends the event remotely. Hybrid events have several advantages: they may attract sponsors who would not have otherwise been drawn to a live event, and if needed, they can be easily modified and turned into virtual events.
  • Professional events have several key functions: bring brand awareness and revenue for the organiser, sharing up-to-date information, and networking.
  • With the current technology, anything from scientific sessions to workshops and exhibitions can be delivered virtually.
  • Do not overlook the social aspect of meetings. Remember that virtual meetings should fulfil two critical functions: circulating information and providing a space for professionals to network.
rhera004

100 Event Statistics (2021 Edition) - 0 views

  • Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.
  • Streaming experiences can reduce total climate pollution from events by 60-98%
  • 58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021.
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  • EVENT INDUSTRY CORONAVIRUS RECOVERY STATISTICS
  • 66.5% of eventprofs plan to use hybrid as their go-to format once in-person events resume.
  • Almost three quarters of planners (71%) plan to continue to employ a digital strategy to maintain their virtual audience once they return to physical events
  • 57% of attendees believe that they can conduct the majority of their event objectives online.
  • As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD).
  • only 5% were minimally impacted.
  • Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months.
  • 39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020.
  • Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%).
  • 37% of event planners report that social media exposure is a key metric of event success.
  • 58% of marketers use social media for marketing before, during and after their events.
  • 52% of events engage on social media several times a day.
  • 92% of marketers consider influencer marketing is an effective form of marketing, and  82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing
  • The most-used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%).
  • 57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations
  • The average maximum price of an event app is $15,000, which is up substantially from average maximum price in 2019 of $9,600. (EventMB, 2020)
  • Most app companies (41%) charge according to features — the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020.
  • The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. (EventMB, 2018) Graph available. 18.8% of event planners used different event technology providers rather than an all-in-one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this.
  • In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%).
  • Only 14.5 percent of event planning companies experienced no impact from the pandemic.
  • Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%).
  • 37% of planners value safety standards above all else when it comes to choosing a destination for their next event. The same criterion for venues ranked as most important for 56% of planners. This suggests planners expect venues to carry more weight than destinations when it comes to safeguarding their attendees.
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    Informative page reflecting Event Statistics - Post-Covid
amajo017

Virtual and Augmented Reality in Hospitality Industry - 0 views

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    This article delves into the transformative potential of virtual and augmented reality in the hospitality sector. Analyzing the latest trends and applications, it highlights how VR and AR technologies offer unique opportunities for enhancing guest experiences, from virtual destination exploration to immersive trip planning. With insights into their practical implementations, the article underscores the role of these technologies in redefining customer engagement, improving operational efficiency, and raising satisfaction levels in the ever-evolving landscape of the hospitality industry.
nelson1oliva

Augmented Vs Virtual Reality - Which Should I Choose? - 0 views

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    what I enjoyed about this particular article is that it actually not only explains the concepts of AR and VR and hw they elate to AI but also how it contrasts them: see the highlighted excerpts in quotes below; "Augmented Reality Definition Augmented Reality (AR) is the overlaying of computer-generated objects upon the real environment. The application recognizes some element in the real environment and then places objects in relation to it with differing levels of interactivity." And, "Virtual Reality Definition Virtual Reality (VR) is a completely digital experience that is viewed inside a closed visual environment. It may also include physical elements from the outside world such as movement, temperature, and sound." I discussed these contrasts in my academic journal in which VR is a completely digital experience in most cases, although there can be some physical animation involved that may be perceived as a type of AI or AR incorrectly. it does however allow a greater margin that the its counterparts to create a complete fantasy world that has no similarities with reality whatsoever. Ai however presents a more reciprocal thinking addition to the equation which in my opinion at some point will blend seamlessly with VR. AR on the other hand in a way does this by allowing the concepting of augmenting the reality by definition. They all have advantages and limitations, to where these are pushed will be the real question in the future.
slain006

The Latest Technology Trends in the Hospitality Industry in 2022 - 4 views

  • In particular, biometrics is being used to usher in a new age of seamless authentications, and this could benefit hotel processes and customer purchases.
  • In the future, this technology is also likely to allow for completely seamless purchases, with payments being authenticated by touch.
  • the Hilton robot concierge ‘Connie’, which uses speech recognition and AI to respond to queries from customers and intelligently learn from interactions.
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  • Chatbots are able to understand simple questions and provide answers almost instantaneously, taking the burden away from customer service staff and improving the experience for customers. Meanwhile, AI’s uses extend into other important areas for hotels too, including data analysis.
  • The ‘Internet of Things’, or IoT, involves extending internet connectivity to everyday objects, devices and appliances. These devices can then collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices, which are often semi or fully autonomous.
  • Within the hotel industry, big data allows businesses to identify trends, which can be used for revenue management purposes.
  • More and more, hotel websites are using 360 degrees imaging technology to allow virtual reality users to experience rooms in their hotel before they book.
  • Unlike VR, which places users in a digital environment, augmented reality is about enhancing the real-world environment through information overlays.
  • increase automation and ease the workload for staff
  • The use of this technology is typically intended to either make life easier for a business’s employees, or to improve the overall experience for hospitality customers.
  • payments are possible even if customers do not have their wallets with them
  • improve the accuracy of work
  • This means failing to keep up could provide rival companies with a significant competitive advantage
  • widespread adoption of voice search, augmented reality, artificial intelligence
  • Contactless payments
  • coronavirus pandemic has accelerated some behaviours
  • Voice Search & Voice Control
  • smart speakers in hotel rooms
  • Contactless Payments
  • save money as well as time
  • Robots in Hotels & Restaurants
  • cleaning purposes
  • Chatbots
  • as customers now demand swift answers to questions at all times of the day.
  • Virtual Reality
  • During the COVID pandemic, those working in hospitality marketing have a particularly good opportunity to capitalise on virtual reality technology and gain an edge on rivals, because it provides customers with the ability to experience elements of a hotel or to see the layout of a restaurant prior to booking.
  • Mobile Check-In
  • WiFi 6
  • Internet of Things (IoT)
  • collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices
  • Augmented Reality
  • Cybersecurity
  • Big Data
  • Recognition Technology
  • 30 per cent faster,
  • NFT Marketing in Hospitality Industry
  • Technological advances have played a significant role
  • have become more popular in retail settings, while mobile check-ins have emerged in hotels, restaurants and airports.
  • Voice search is a growing technology trend within hospitality because a growing number of guests or customers are turning to voice search in order to find hotels, restaurants and cafes, so it is worth taking the time to properly capitalise on this
  • . Aside from speeding up payments and improving customer satisfaction, contactless tech is also easily compatible with loyalty programmes.
  • the rise of robotics and the use of robots to carry out tasks traditionally performed by humans.
  • d chatbot will answer the most common questions without the need for any human involvement.
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    This article is about the top emerging technology trends within the hospitality industry. It was actually pretty interesting to read about certain trends that I had never heard of before, such as augmented reality. My main takeaway from this article is that hotels are focusing more and more on incorporating bigger and better technology as we delve deeper into the technological era.
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    When hotels steer towards a sole focus on technology based functions and customer service, I feel that they are missing they mark entirely. The personalized, human experience becomes absent. Technology is great and it is fascinating to see how it is implemented. Technology was initially designed to be a tool help support people and their job functions, not takeover. Additionally, by having robots act as a concierge or chat bot it takes jobs away from hospitable people, who if given the opportunity, would have the ability of exceeding guest expectations.
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    great article, the latest technologies are interesting and a little exciting but worrisome. The idea or the overall meaning behind hospitality is the human touch. Humans are able to be host and be hospitable but a robotic machine that is able to check you in or give you information on locations to visit doesn't strike me as warm. But these new creations are being implemented and some people actually likes them. Since it is seen as advancement.
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    This article describes 7 technology trends that we will see soon. 1. Recognition technology - This technology can be used in hotels to scan one's face for room access, or to check-in or out. This technology is already being used in China where they walk up to a stand, scan their face, and they are instantly checked in. 2 . Robots - If you are not aware, Hilton has had a Robot that is named "Connie." Connie can respond to any questions and intelligently learns from human interaction. There is also the first hotel to have a robot-staff. This hotel is located in Japan which the robots act as "front desk, customer information tools and even luggage porters"(Revfine). 3. Chatbots &Artificial Intelligence - Chatbots are a bit like the previous robots I mentioned. They are known from providing answers quickly and effectively. 4. Internet of Things (IoT) - Similar idea to the previous chatbots and robots, the IoT extends internet connectivity to everyday objects and turns them into smart devices. An example of this is internet-enabled thermostats, which adjust room temperature based on check-in or out times, windows being opened, etc.The same concept is being used for lights. 5. Big Data - Big data recognizes trends and can allow travel agents to make recommendations based on the customers age, gender, etc.Big data can also predict hotel occupancy, so they rates can be adjusted accordingly. It can also take into account weather, holidays, etc. 6. Virtual Reality - Virtual Reality can allow one view and book (all in 3D) their next vacation. Starting from the seat on your flight, the exact car you will rent, etc. 7. Augmented Reality - This technology has limitless potential. The video demonstrates a female checking into a hotel where she is changing the environment around her with just a simple click. Her room transforms from a beach to a city within seconds.
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    This article covers the new technology trends hitting the hospitality world. I explains why these trends are becoming so popular and how they're changing the hospitality industry. Everything is now technology based.
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    This article went into depth about the recent technological innovations being seen within the hospitality industry and how these pieces of disruptive innovation are changing the way hotels operate forever. One of the main catalysts for an increase in the speed of change has been the COVID 19 pandemic. A move to touchless and more hygenic aspects of operations was essential to get businesses back up and running while investments in these innovations lead the way for more and more advancement. These changes are forcing the whole industry to evolve as the pressure to keep up with changes to food and beverage, guest services, and amenities are all being shaken by technological advancement.
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    This article talks about the different types of technology created based on the trends in the world of the hospitality industry. Hotels are not trying to continue to be a competitive with technology that appears to clientele. Not only it will entertain guests, but also assist with improving operations and accuracy.
Chenchen zheng

How Meetings Benefit From Today's Technology - Meetings And Conventions - 0 views

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    The term "meetings technology" is broader than ever. This article listed some of meetings technology. . Mobile Apps There are two categories of mobile apps are particularly relevant to meetings. The first is "Meetings management apps". These often are free and provide planners the ability to tap into web-based meeting platforms from their mobile devices while on-site or in transit. The other one is "Meeting apps for attendees". Think of these as "electronic event programs plus." These event-specific apps may be downloaded by attendees, nearly always for free, and can include all of the speaker, scheduling, seminar, keynote and attendee information, along with exhibit floor maps, that might be found in a printed program. . Social Media for Events Social-media platforms now represent a common way to quickly interact with large numbers of people, meaning these are natural places for beginning a dialogue before a meeting or continuing to communicate afterward .Virtual/Hybrid Events The age of the hybrid event, in which some kind of Virtual component is added to a physical event to engage off-site attendees.
Lu Zhang

DailyTech - Hilton Hotels to Use Unreal Engine 3 for Employee Training - 0 views

  • Ultimate Team Play puts hotel team members in various scenarios aimed to replicate real guest situations. Users will have to decide what the best course of action will be to fulfill a guest’s request and complete a specific job task within a limited time. Their immediate or non-immediate actions toward guests will directly affect the mood of the guest as well as the hotel’s SALT (Satisfaction and Loyalty Tracking) scores.
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    This software called Ultimate Team Play is used in Hilton Garden Inn to do the employee training. The Ultimate Team Play presents a virtual scene of front desk for employee. The virtual guests will show different reaction toward to different service from the employees. The SALT( Satisfaction and Loyalty Tracking) score is a very important factor that reflect the service quality of the hotels. The employee may select different level of guest interaction and study the specific requirement of each level of guests so that learn about how to serve different guest to develop guests' SALT.
Xue Yan

Morgans Hotel Group Launches Intelity's ICE, a Digital Extension of - 3 views

  • NEW YORK, July 20 - Morgans Hotel Group Co. (NASDAQ:MHGC) (“MHG”), the original boutique hotel company, announces its plans to launch a new virtual concierge program, a digital supplement to its renowned “GEM” (guest engagement manager) services. This initiative utilizes Intelity’s ICE (Interactive Customer Experience), via iPads, which will be available in all guest rooms at Royalton.
  • This innovative hospitality development will offer guests the opportunity to interactively explore the hotels many amenities, browse and order in-room dining options, communicate with the concierge for tickets to events, or arrange a car service; all on brand new Apple iPads.  Guests will even be able to personally manage their requests using the new ICE Touch program in-room technology. From the convenience of their room, guests will have direct communication with hotel management allowing them a novelty experience and further establishing a seamless stay at Royalton
  • In addition to serving as a resource for guests, this new platform also offers advanced communication tools for hotel staff, including real time messaging, notes from the General Manager, messages regarding programmed events, and information on specialty cocktails and featured menu items from the restaurants’ Chef. Hotel employees will even be able to program specific video or on-screen messaging for in-house groups. Royalton, already renowned for their staff and service, expects this program to enhance guest communication while heightening operational efficiencies.
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  • “This is an opportunity for Morgans Hotel Group to provide a unique and engaging guest experience, while staying on the cutting edge of technology.”
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    The Intelity's ICE is a new virtual concierge program, as a digital supplement to its renowned "GEM" (guest engagement manager) service, which is established in Mogans hotel in New York. By launching the Intelity's ICE, nearly all guests' requirements can be accomplished quickly, for guests can explore the amenities in the hotels, search for events in the city, buy tickets and communicate with the hotel working staff through an ipad in each room. Not only that, but the hotel managers also find it a great program to communicate with the working staff. To the hotel managers, they think that the program can enhance customer service and increase communication opportunities as well as heightening operational efficiencies
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    I found the mobile app to be most interesting because my article disscussed that as well. I feel that the mobil app will certainily create a unique experience for the visting guest. By going digital there are many benefits to not only the guests but the environment as well. There will be longer be a need for plastic room keys, or large amounts of paper. Hotels will be able to save expenses and man power by providing systems like the new virtual concierge program. In particular, you won't need to hire so many people to book reservations over the telephone. Everything can be done through the Ipad which most people have now a days anyway. However, I would feel better if there was trouble shooter around should the guest not be able to comprehend the technologic system.
Ted Rood

NAVIS Interface To Resort Data Processing, Inc. Property Management Software Enables Online/Offline Marketing Tracking | Virtual-Strategy Magazine - 0 views

  • NAVIS, the leader in reservation sales systems for the North American lodging industry,
  • The interface will enable NAVIS clients using RDP software to accurately measure how much online revenue and how much offline (telephone) revenue were generated from their online marketing.
  • “NAVIS is the only company in the lodging industry capable of providing this level of online/offline revenue detail to hotels, resorts and vacation rental management companies
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  • where to spend their marketing dollars and where not to.”
  • espective clients will be able to see a complete picture of their online and offline revenue – extremely valuable information that will help them to be more successful.”
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    When working in a hotel, the majority of the reservations that come in are done through online booking but what about the reservations made over the phone? Are they still booked as a result of online marketing efforts?  This article from Virtual Strategy Magazine is discusses a brand new data interface developed by NAVIS, the leader in reservation sales systems in North America. NAVIS teamed up with RDP (Resort Data Processing) to create an interface that allows clients to measure how much online and offline revenue is generated from online marketing. Currently, NAVIS is the only company able to offer this service to its clients. The ability of NAVIS to provide this information gives clients the opportunity to decide on where exactly there marketing money needs to be spent and where it needs to be spent less. Having access to all of this new data and information regarding source of revenue will ultimately make a company more successful in the future. 
jazminesnyder

5 Technologies Event Planners Can't Live Without: Successful Meetings - 0 views

  • because they allow us to access all details and
  • These applications are advantageous to planners
  • any web-enable
  • ...6 more annotations...
  • execution aspects of an event from
  • d device
  • you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system
  • With rising travel costs and gas prices, it is no surprise that people are much more likely to consider an event online than invest in a flight across the country and a hotel room.
  • Some of the best traction you will get is from people sharing interesting tidbits they may have learned and enticing others to learn more
  • When combining tablets with mobile event applications, planners can also communicate in real-time with participants and share or update information in seconds.
  •  
    This article points out 5 information technologies that event planner can't (or shouldn't) be without. The first, and most obvious, is the smart phone. The author lists a few tasks that can be accomplished right from our smart phone, including making to-do lists, setting alarms for meetings, etc. the second technology is the SaaS Cloud App(s) that allows event planners to "access all details and execution aspects of an event from any web-enabled device...". You can also list this software to your CRM system which I think is really cool. The author goes on to discuss virtual events, social media and viral marketing, and lastly, ipads/tablets. She makes the claim that having events virtually and promoting your business through social media can save you time, money, paper, and resources in general.
anonymous

Trends and New Technology in Hospitality for 2014. - Tuesday, 8th July 2014 at 4Hoteliers - 2 views

  • A survey reports that 72 percent of consumers trust online reviews as much as personal recommendations; in 2014, review sites like TripAdvisor and Yelp will continue to become more influential as users look for ways to make their world a bit smaller and more personalized.
  • As members of the general leisure industry, hospitality businesses must therefore cater to the early adopters, the tech-savvy, and the novices in one fell swoop—and staying ahead of the curve requires an inexhaustible spirit and a knowledge of industry trends.
  • As members of the general leisure industry, hospitality businesses must therefore cater to the early adopters, the tech-savvy, and the novices in one fell swoop—and staying ahead of the curve requires an inexhaustible spirit and a knowledge of industry trends.
  •  
    Like any industry, the field of tourism and hospitality must be competitive and technologically advanced. The article addresses six technological trends within the hospitality industry. 1. Virtual reservations - A significant number of patrons reserve their hotels via a computer or mobile device. Thus travel booking websites have become more popular. 2. Virtual check-in and ordering - Check-in kiosks cut down on customer wait time (long lines, short staff, etc.). More hotels and restaurants will be making use of these technologies. As technology advances, consumers shouldn't be surprised to see more futuristic options such as voice recognition, fingerprint and retina ID. 3. Travelers with multiple devices - Hotels have to be conscientious of this fact in terms of room design, public (hotel) space and structure. Customers want to feel secure that they (and their devices) can be properly accommodated. 4. Hospitality staff with multiple devices - This trend is a win-win for employees and customers. Employees can better meet the needs of their customers no matter their location (poolside, bar, lobby, etc.). Also, by collecting data, businesses have a better understanding of customer needs and preferences. Customers have the freedom to be more mobile (in any area of the hotel) without feeling disconnected or not being able to have their needs met. 5. High tech meeting and public space - Hotel meeting rooms and lobbies are receiving technological make-overs to accommodate users who rely on multiple devices. This is great for business as it creates an environment that is conducive to conducting technologically advanced meetings and conferences in a comfortable setting. 6. Online reviews - These reviews are crucial to businesses as well as consumers. On the business end, companies will be able to gauge their effectiveness in all areas via honest customer feedback. Consumers have the opportunity to make better choices after reading reviews based on ot
anonymous

App by app, AI gradually making its way into travel: Travel Weekly - 0 views

  •  
    I found this article on artificial intelligence (AI) - unfortunately the article did not mention how much companies are investing into AI, but that more and more are integrating it into their software/apps. It's stated that they are investing into AI technology to interact with clients, and to help streamline operations. To give a few examples, in the last couple of months, Mezi for Business announced that they would launch Mezi, an AI virtual travel assistant. Kayak also announced that one is now able to book hotel rooms through the Amazon Echo device with the help of Alexa, Amazon Echos' virtual personal assistant which previously only offered search functions. An interesting number that the article does mention in my opinion, was that if a travel agent was doing 1,000 bookings a month, the travel agent would now be able to do 5,000 a month.
anonymous

The perfect marriage; Tourism weds E-commerce - AdomOnline.com - 0 views

  • E- Commerce has played a pivotal role in the growth and development of the Tourism Industry.
  • E- Commerce has played a pivotal role in the growth and development of the Tourism Industry. The lasting effects of E- Commerce are improved accessibility, a higher level of competition, and a larger market of consumers and businesses around the globe
  • E- Commerce incorporates various marketing technologies
  • ...4 more annotations...
  • This information will help potential tourists decide whether or not they want to visit a specific location.
  • These mobile applications help visitors easily access information about their flights, reservations, and trip itineraries.
  • With E- Commerce ,Online Travel Agencies provide Exclusive deals
  • Research into various tourist sites and destinations has also been made easy by the marriage between ecommerce and tourism.
  •  
    E-commerce has made a huge difference when it comes to how the tourism industry has grown and developed. With the introduction of marketing techniques such as virtual tours, virtual views of popular landmarks, and ideas on things to do in town, tourists have an easier time deciding where and if they want to visit different destinations. Mobile apps have also made it easier for tourists to access important information, such as their flight and hotel reservations, any itineraries they may have, and food delivery services, all of which would make their stay easier and more comfortable. E-Commerce has made traveling more cost effective for travelers by allowing online travel agencies the ability to provide deals for cheaper hotels and flights.
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