7 Things Every Hotel Management Professional Should Know | Cvent Blog - 0 views
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To achieve that balance, a hospitality professional must understand this most important audience, beginning with two fundamental objectives:
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Create an excellent event: This includes making registration easy, managing the event properly, and creating a unique experience. Remember, attendees are spending valuable time and money to participate – make it memorable so they want to come back the next time.
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Achieve the company’s business goal: Perhaps the point of the event is to train employees, or network around emerging trends. Maybe it’s a regional get-together designed to rally the sales troops for the next quarter.
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Complex Events
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by Oxford Economics, around 1.5 billion people participate in business events every year, across more than 180 countries. Global business events generate over $1 trillion in direct spending, and supported 10.3 million direct jobs globally.
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2. The value of events
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To understand planners’ goals and expectations for the event they’re tasked with creating, let’s start with the basics. Events generally are categorized by size, purpose, and type — all of which are increasingly dependent on a technology footprint and a digital experience.
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3. What makes an event: size
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Understanding the basic mechanics around an event can help clarify the planner’s approach, and improve communication.
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"Simple" Events
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Defined as small, repeatable meetings with “simple” requirements such as basic audio/visual facilities, these events are usually limited to 100 or fewer participants.
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Midsize Events
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Larger meetings rely on technology, and require a robust marketing effort to attract attendees. Planners handling these more complicated events want fully branded websites, advanced registration options, and the ability to send targeted emails to their various attendee segments.
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Small Events
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The number depends on the area, but as a general rule a small meeting is between 100 and 250 attendees.
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Forty-three percent of planners in Cvent’s Planner Sourcing Report cited live music and entertainment as their top strategy for building memorable experiences.
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Planners tasked with arranging large-scale events need an array of solutions that help manage cost and risk, optimize the experience, and measure business impact — including ROI.
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4. What makes an event: point and purpose
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One can only imagine the chaos of a meeting without a point or purpose!
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For venue managers, understanding the purpose of an event is critical in helping planners design the right experience, from registration to conference space needs and room management.
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For Profit
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The key is in keeping costs as low as possible without sacrificing the experience.
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Corporate
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Planners arranging a corporate event will likely need help driving attendance to sessions, generating leads, and tracking ROI.
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Membership Growth
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Associations and consumer groups rely on member events to raise funds and recruit new members. So it makes sense that planners are acutely interested in driving attendance.
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5. What makes an event: the experience
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The popularity of events is due to the quality of the experience — one that’s a good measure more than a speech and a presentation.
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1. Why events matter
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Live Entertainment
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A Quality Keynote Experience
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There’s also an emerging desire for shorter sessions and more interaction with the expert — before and after the keynote. Perhaps most of all, keynote speakers must be able to use real-world examples to support their data.
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Food and Beverage
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The trends underscore a preference for locally-sourced and creative, exotic cuisine. Consider that more attendees have dietary restrictions, requiring hotels and caterers to be accommodating and flexible.
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6. What makes an event: technology that puts everything together
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Innovations such as virtual reality grab the headlines, and for good reason: according to a Consumer Technology Association survey in 2017, 77% of U.S. consumers are interested in purchasing VR equipment.
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Branded Websites
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Websites that promote the brand to attendees also create anticipation for the coming event experience. More practically, these websites help ease registration, check-in, and more.
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Room Block Management
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Venue managers who expect planners to use spreadsheets to manage room blocks risk losing business.
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Digital Check-in Desks
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Digital signs, self-service check-in kiosks and on- demand badging are increasingly expected as part of a smooth and easy event registration experience.
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Real-Time Surveys
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Branded Mobile Event Apps
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This technology can expand the influence of the event to at-home registrants, and is effective at showcasing event space to planners.
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Data Dashboards
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We all prefer our mobile devices, and that doesn't change during an event. Attendees want instant access to agendas, updates, and networking.
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Artificial Intelligence (AI)
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Chatbots are popular with planners and hoteliers because they provide answers in real-time, and do so without much staff oversight.
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Radio Frequency Identification (RFID)
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RFID makes it easier for planners to collect data, such as surveys and session attendance.
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7. What makes an event: technology in the moment
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Today, exceptional experiences also include a healthy amount of technology. From easing a time-consuming process, enhancing a stay or improving the level of interest or interaction with a topic, technology is at the forefront of helping planners create exceptional in-event experiences
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To put it simply: if your guests are sitting idle and passively listening, then their energy and engagement is sure to decrease.” The great opportunity is to instill a sense of excitement and enthusiasm in your events through the connective power of technology.
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Websites: It’s not just for registration. A good event website can drive engagement before, during, and after the event through interactive content, video and images.
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Room Block Management: Helping every participant register quickly and efficiently gets the event off to a great start; it’s also a great way to offer upgrades and package offers to attendees
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Virtual Reality (VR):
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At-a-glance analytics provide quick insights that can help optimize events and offerings.
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Augmented Reality (AR): Digital interaction is the name of the game, and that's exactly what AR does: Have attendees use their phones to transform your venue with visual effects.
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Beacons: Few solutions are better at connecting events and mobile devices. Period. At events, Beacons improve communication, push updates, and promote targeted content — all through Bluetooth.
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Planner Expectations Around Technology
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Technology has indelibly changed the hospitality industry. Professionals on both sides of the meetings and events ecosystem — planner and supplier — now expect technology to power their events and increase efficiency.
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The Value of Technology
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That finding reflects an emerging requirement for venue managers to stay abreast of the application of technology in order to provide a best-in-class experience for planners. Some of the significant benefits planners and hoteliers can expect to achieve include improved engagement, increased revenue, an improvement in managing costs, and greater ROI insights.
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After the Event: What Attendees and Planners Want
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Event attendees are also hotel guests. So, in addition to their expectations for a memorable event, they’re also looking for amenities and options during off-hours.
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Doing that takes more than spa services and local tour packages. By keeping the connection alive, there’s an opportunity to build an ongoing relationship. This makes it easier for planners to return to your venue for the next event.
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Put your hospitality management professional learnings into practice
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With all that goes into an event – the sourcing, logistics, and managing of hundreds of issues – what most planners want is for attendees to walk away satisfied and rewarded for spending time at the event. Post-event special touches, from a relaxing spa treatment to a simple survey and “thank you,” send them on their way with an unforgettable final impression
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This article gives some ideas on how to successfully host an event. Events are important and valuable to the hospitality industry. An excellent event includes making registration easy, managing the event properly, and creating a unique experience. Events can be divided into "Simple" Events, Midsize Events, Small Events and Complex Events. The size of the event will affect the planning of the event. The main points and purpose of the event are also factors to consider when planning the event. Time should have a clear theme, while considering the company's profits. Finally, applying the current technology to the event to create an unforgettable experience for customers is also essential for a successful event. -
This article talks about the detail about a professional way to make a good event. It lists seven necessary points. Also, showing the point of view and example to make the reader easy to understand.
