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npate083

5 Ways POS Is Changing (And Why It Matters) - 0 views

www.businessnewsdaily.com/6499-pos-changes.html

pos changing matters

shared by npate083 on 30 Jan 19 - No Cached
  • Businesses have moved from traditional cash registers and stationary credit card readers to iPads and even mobile- or cloud-based POS systems.
  • Breadcrumb, a restaurant cloud-based POS system
  • Square allows businesses to transform iPads and smartphones into a POS system
  • ...22 more annotations...
  • One e-commerce solution is Shopify's POS system
  • the Shopify POS synchronizes and streamlines your financial and product information in a centralized dashboard.
    • npate083
      npate083 on 14 Oct 19
       
      Shared commerce streamlines financial and product information in a centralized dashboard. It provides the user with real-time data and customer insight without having to run reports on multiple systems.
  • real-time data and customer insights
  • without the hassle of running reports on multiple systems.
  • Businesses should consider allowing mobile payments, as customers are shifting away from cash. 
  • businesses don't need any heavy equipment overhauls
  • Mobile credit card processing services (Square, PayPal Here, Flagship ROAMpay) simply require a credit card reader attached to a smartphone or tablet with the necessary mobile app, while mobile wallet providers (Google Wallet, Visa Checkout, Apple Pay) and loyalty mobile apps (Starbucks, Daily Deals) allow customers to pay directly from their smartphones or by using a POS scanner to read barcodes or QR codes on their screens.
    • npate083
      npate083 on 14 Oct 19
       
      Mostly everyone is switching to mobile payment. It is much easier and convenient. As a business, it is vital to have mobile POS system so customers can pay directly from their phone.
  • New POS systems integrate real-time transactions with CRM solutions to help businesses increase sales and boost revenue
  • POS integration lets businesses create client records, CRM tasks and email marketing lists
  • ability to extract valuable information from POS transactions to help business owners make smarter business decisions.
  • to improve customer experience and acquisition
  • enable businesses to collect all types of customer data from POS transactions,
  • POS software tool
  • data-gathering and reporting features
  • Detailed reports include inventory and volume analysis, top-selling items, revenue and profit margin optimization, and staffing needs
  • Toast is a POS system
  • "restaurant operations by combining POS, front of house, back of house, and guest-facing technology on a single platform"
  • "monitor restaurant sales, labor costs, food costs, and more in real time, at home, and on the go with powerful reporting capabilities."
  • , POS systems need more security as the technology advances.
  • (IoT) – the interconnectivity and communication of devices, networks and physical objects over the internet
  • POS systems are more vulnerable than ever to hacks and data breaches
  • US-CERT recommends protecting POS systems by using strong passwords, ensuring you have the latest POS software updates, installing a firewall, using antivirus programs, restricting unauthorized internet access (such as for purposes other than POS transactions) and disabling remote access to POS systems.
  • samanthapoorman on 30 Jan 19
     
    This article sums up the ways in which POS is currently changing. These ways include by using shared commerce POS systems, mobile POS systems such as Square and PayPal, integrated real-time transactions with CRM solutions, and POS security. 
  • npate083 on 14 Oct 19
     
    This article sums up the ways in which POS is currently changing. These ways include by using shared commerce POS systems, mobile POS systems such as Square and PayPal, integrated real-time transactions with CRM solutions, and POS security. 
allisonweets

How Emerging Technology Empowers the Hospitality Industry - Social Hospitality - 0 views

socialhospitality.com/...owers-the-hospitality-industry

hospitality hotel travel business tech

shared by allisonweets on 12 Jan 20 - No Cached
  • Now, merging technologies help empower hotels to increase customer interactions.
  • Voice search in the hospitality industry took off so much so, Amazon’s Alexa announced a new platform, Alexa for Hospitality.
  • The new AI assistant in hotels can be programed to include key guest information, like check-out time or wake-up calls.
  • ...8 more annotations...
  • Not only does this provide better customer, but it also provides familiar elements of home.
  • When your customers can get fast answers directly from your their hotel rooms because you installed digital assistant like the Amazon Echo, it can help the customer journey. It allows travelers to easily access the information they need via voice search queries, and it doesn’t stop there. Guests can now instantly book online and perform other tasks automatically with AI.
  • Customer data can be stored and personalization to each guest can be enhanced. Machine learning can be implemented here. Hotels can build profiles on what their clients likes and dislikes, thus enhancing the customer experience.
  • Travelers now have new ways to book rooms and flights.
  • Travelers can book hotels with the “Book on Google” integration.
  • A google search of “privacy issues with alexa in hotels” brings up more articles on the topic of privacy. For example, do we want microphones listening to us in a hotel room? Maybe…
  • But, it would be smart for each hotel to setup consent and data sharing policies at the time of check-in. That way, guests understand the risks or what and how data is used for personalization.
  • Ultimately, it would be wise to outright give guests the option of a “smart room” or “non-smart room.”
  • allisonweets on 12 Jan 20
     
    This article discusses how emerging technology is impacting the hospitality industry. The article mainly focuses on Amazon's new platform, Alexa for Hospitality. This technology allows guests to book flights, order room service, etc. through voice commands, thus providing a more personalized experience. I think that this could be a controversial addition to hotels as many guests may not want a virtual assistant listening to their conversations. I feel that as long as there is a way to turn off the technology guests will be less resistant to this form of technology being used.
uhey77

Tech trends enabling customer acquisition and end-to-end engagement in 2020 | PhocusWire - 0 views

www.phocuswire.com/er-acquisition-engagement-2020

technology travel

shared by uhey77 on 21 Jan 20 - No Cached
  • In 2020 mobile will likely be the dominant source of traffic in the majority of countries around the world.
  • While mobile is now crucial for traffic, it is also growing in importance for conversions and sales.
  • In 2020 and beyond the focus will shift towards conversational and even transactional applications for voice technology.
  • ...8 more annotations...
  • ~75% of leisure and ~80% of business) admitted they have booked and paid for travel on mobile at some stage. 
  • The possibilities for artificial intelligence and machine learning in travel are immense.
  • If providing an end-to-end customer experience is truly the problem the travel industry is trying to solve, the super app could be the solution.
  • forward-thinking travel brands focused on growth recognize the opportunities AI is creating for them in corporate travel.
  • an accelerated rate of change in the way travel is retailed and purchased online.
  • the future of customer acquisition will see the travel brands who undertake more targeted traveler engagement – and not the ones with the biggest budgets to spend on search tactics –win the customer.
  • Consumers want an experience that is transparent, immediate and connected 24/7. 
  • With the constant flow of new technologies behaviors have changed and consumers now expect to be able to interact with travel brands when they want, how they want, on the right channel, and at the right moment. 
  • uhey77 on 21 Jan 20
     
    Nowadays consumers want an experience that is transparent, immediate and connected 24/7. E-commerce travel companies need to change their focus which include wider choice of rich content, more comparable offerings, more focus on relevance than magnitude, and an increase in automation and personalization that enables customer self-service.
Ashley Reed

Recent Trends in Event Management - 1 views

www.articlesalley.com/...ent_Trends_in_Event_Management

event management meetings trends technology

shared by Ashley Reed on 16 Apr 12 - No Cached
Wei Ding liked it
  • Recent Trends in Event Management
  • meetings and events this year is the introduction of Smartphone technology to business.
  • Publicis Meetings USA (PMUSA), revealed that the trend of using technology in meeting or event management will drive in forward, thanks to the increasing tech-savvy clients.
  • ...5 more annotations...
  • “Technological advances continue to be increasingly important and are leading to more requests for customization and interactivity in meetings and events…We expect technology to be at the core of several trends in the meetings industry in 2011."
  • Through the use of various mobile applications for event management, it becomes easier for the event managers and the producers to promote audience engagement, interactivity, and business-to-customer networking.
  • Today the trend of using mobile applications for event management has led the Smartphones to increase the technological and interactive aspects of a meeting or an event. There are various audience response and networking apps that helps in accomplishing tasks like customizing program agendas, and messaging.
  • The entrepreneurs and event managers have a coined the term “hybrid meetings” for the type of event management that comprises both the elements of a live meeting and a conference via the Internet.
  • With the use of applications like the Windows mobile apps, your Smartphone can be transformed into a hand-held PC.
  • AQUEELAH THOMPSON on 16 Apr 12
     
    This article is an interesting one, highlighting the changes in trends in Event Management. The article starts off by explaining that the major changes in the meeting and planning areas of a business is due to the introduction of the smartphone technology in the business. It goes on the explain that there are mobile applications used just for events. It seems that the more that people and businesses become aware of the use of the mobile device as it relates to technology, it will make it even easier to customize and request different things for an event. Technology will be the core to different and new trends in the meeting and planning areas of businesses. It evident that the use of different mobile applications will make every thing easier for event managers. It allows managers to communicate with their customers and understand what exactly it is they need.
  • Ashley Reed on 08 Nov 12
     
    This article looks at the rising use of Smartphones and smartphone apps for the event planning industry, and more specifically at industry meetings. The use of the technology makes it easier to connect the audience on points like engagement, interactivity, and business-to-customer- networking. As the importance of social media interaction in business, so does the need for interaction between business leaders increase as well, and helps to create a successful marketing event.
Andrea Ruiz

5 Trends Making an Impact on the Hotel Industry - Hotel-Online - 0 views

www.hotel-online.com/...n-impact-on-the-hotel-industry

hotel industry

shared by Andrea Ruiz on 24 Aug 20 - No Cached
  • Providing a great customer experience is imperative for any hotel
  • Use apps that can help customers search and book hotel rooms instantly.
  • Use artificial intelligence, cloud-based technology and data to understand your guests and their preferences better. This will allow you to cater to their likes and dislikes.
  • ...15 more annotations...
  • Offer them a self-check-in and check-out experience that minimizes waiting time at the reception. Face recognition, check-in via apps, smartphone keys or check-in wearable technology are some ideas that you can implement.
  • The trend of customers using smartphones to book hotel rooms through online travel agencies will continue.
  • The agencies take a reasonable percentage of commission from the hotels if the rooms are booked through them.
  • At the same time, they offer great deals to the customers. This helps in increased hotel bookings.
  • Technology has become critical in attracting guests
  • Use chatbots to handle customer inquiries and to give quick responses
  • over, it
  • Use hotel booking platforms and search engines to increase hotel exposure and bookings Analyze big data to understand the customer better and identify their preferences, which you can then offer as an add-on. This will encourage more customers to book with you instead of your competitors.
  • major fraction of travelers comprises of millennials – who are those between the ages of 18 and 34
  • hotels must target millennials and strive to offer them a better experience.
  • ou provide them
  • they will promote your hotel on social media. This will boost your business.
  • . More
  • Allow direct bookings through apps or even chatbots
  • will also help you stand apart from the crowd.
  • Andrea Ruiz on 24 Aug 20
     
    Technology has a grand impact on the hospitality industry. Some of these trends include online travel agent bookings and social media influencers. Millennials are the largest demographic traveling and the focus must be on them.
Lymaris Collazo

The Autumn of Covid Is the True Test for Your Hotel CRM | - 0 views

hoteltechnologynews.com/...e-true-test-for-your-hotel-crm

covid-19 crm hotel software technology travel solution hospitality business autumn

shared by Lymaris Collazo on 26 Aug 20 - No Cached
    • Lymaris Collazo
      Lymaris Collazo on 26 Aug 20
       
      DEFINITION: Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication.
  • A fortuitous side effect of Covid, though, has been that all the investments in touchless technologies have now allowed hotels to digitalize supplementary or granular guest behaviors and preferences that were previously handled in-person by your staff.
  • Where I see your CRM truly coming to the rescue this autumn is in maximizing return visits from leisure guests
  • ...5 more annotations...
  • Besides continuing to make up for lost revenue during the quarantine period in spring, hotels will need an aggressive strategy in place for drumming up additional leisure business for the tail end of 2020 because corporate and group guests are still returning at a turtle’s pace; these segments cannot be relied upon to deliver healthy numbers until 2021. And for achieving the most conversion from transient lookers, the first step is to analyze your customer relationship management software (CRM) to see what you can learn from recent guest behavior
  • a CRM can be of assistance relates to the general satiety of eblasts, newsletters, webinars and all other forms of one-to-many marketing.
  • if you have rich guest profiles within your CRM, then you are enabling your managers to utilize one-to-one marketing in a world that is numb to blanket eblasts.
  • if your hotel doesn’t live up to expectations it will be incrementally harder to get guests to come back during a less desirable time of year.
  • this autumn will prove to be quite problematic for hotels that aren’t listening to what key drivers are actually motivating guests to book. You need all resources on hand to get those quick wins in the leisure segment that will save your property from dreadful occupancies during this upcoming low period and taking full advantage of your CRM is an important preliminary step.
  • Lymaris Collazo on 29 Aug 20
     
    On this dificult times for the hospitality industry we must reinvent our techniques to save the industry. Hotels are relying in business reservations to make up for the lost revenue that lockdown has caused, but the hotels needs an aggresive strategy to attract leisure and save the industry during fall. The author talks about how the behavior of the society has changed with the pandemic and how a Customer Relationship Management (CRM) system helps to understand the most recent guest behavior. A CRM will help to provide a customized and personalized one-to-one marketing motivating guests to book. Some of this strategies could involve attractive packages promoting a 'stay-cation' with the covid-19 desinfection requirements. In conclusion, A CRM is a great preliminary step to take advantage of this challenging circumstances and save the hospitality industry for the remainder of the year.
anonymous

E-Business: The New Management Challenge - A Peer-Reviewed Academic Articles | GBR - 2 views

gbr.pepperdine.edu/...s-the-new-management-challenge

shared by anonymous on 26 May 20 - No Cached
  • The Internet is turning business upside down and inside out.
  • This article will examine the roots of this e-business movement and the key challenges it creates for managers who must move rapidly to adapt to the new competitive forces of the network era.
  • Fed-Ex was an early mover in implementing this concept when it initiated the service that allowed customers to track their packages on the Web.
  • ...23 more annotations...
  • E-business is an evolutionary step in the convergence of the business process redesign movement
  • “anytime, anywhere;”
    • anonymous
      anonymous on 26 May 20
       
      Tis is defiantly the mentality of people raised around technology. If I can't get what I want , when I want, then I DO NOT WANT IT.
  • lowering inventory costs and eliminating the risk of stale products on the retailers’ shelves.
  • The Web now provides a new channel of distribution that allows producers who formerly had to go through retailers to reach the end user directly.
  • new online stores have, in turn, increased demand and the number of users, putting pressure on traditional retailers to create an e-commerce presence as well.
  • Management Issues
  • Developing a corporate climate for adapting to the network era.Understanding customer expectations.Analyzing the firm’s ability to manage information technology.Recognizing the time frame in which these changes must be made
  • By linking retail data directly to the manufacturing site
  • new pragmatic issues to address
  • Providing security for the customer is crucial,
  • benefits include the option of developing a number of applications concurrently instead of being limited to in-house resources
  • the Net is giving rise to numerous “infomediaries” – some of whom play the role of “information broker” or “market maker” and others who perform information-handling tasks.
  • eWallet acts as an information-handler by providing online purchasers a way to automatically provide their information to any vendor.
  • almost all E-business success stories are characterized by new ventures whose founders recognized the vulnerability of going concerns that were not adapting to these opportunities.
  • E-commerce continues to expand consumer choice by providing the tools for them to switch suppliers instantaneously, including the ability to quickly and easily make price comparisons.
  • Web technology is characterized by rapid breakthroughs in software and hardware.
  • application solution providers (ASPs) who offer an opportunity for firms to outsource their IT management.
  • Fraud is higher in cyberspace than in traditional retail and harder to detect.
  • experience with Internet initiatives has been the urgency to develop and implement competitive Web strategies.
  • Similarly, Barnes and Noble took a “wait and see attitude” toward Amazon and now finds itself having great difficulty in increasing its market share of Web sales.
  • the cost barrier to entry in the web market is virtually zero
  • small new companies do not have a formal infrastructure through which strategic ideas get squandered.
  • The management task is to leverage these opportunities quickly to sustain or enhance competitive advantage.
  • anonymous on 26 May 20
     
    This article talks about the importance of having an online presence. It is imperative that businesses leverage their business opportunities online before they are gone. It talks about key issues managers deal with during this network era. Such as "understanding customer expectations", "analyzing a firm's ability to manage information technology" and moving quickly enough to implement the changes necessary to actually benefit the company. In 2020, if businesses do not have an online presence they might as well not exist. Especially when customers have a "right now" mentality. This article helped me understand the issues that are arising with companies not being involved in e-business.
robfitzpatrick

Technology Used in Hospitality & Tourism | Small Business - Chron.com - 2 views

smallbusiness.chron.com/hospitality-tourism-31033.html

shared by robfitzpatrick on 31 May 12 - No Cached
  • Because many tourism businesses are large and dispersed, they use computer systems to stay connected. Computer systems allow communication between branches and locations which makes it easier to streamline reservations and cross-company policies.
  • Many travelers take some form of mobile communication device with them on the road, whether it is a tablet computer or a mobile phone. To keep customers advised of changes many tourism and hospitality businesses use mobile communication; they send delay notices, offer deals and sponsor location-based advertising. Depending on the type of business the communication might happen through emails, text messaging or GPS
  • Booking engines to allow easy access by consumers and travel professionals; the systems enable individuals to make reservations and compare prices
  • ...17 more annotations...
  • In the hospitality and tourism business, effective use of Internet technologies can improve revenue. Websites, blogs, online advertising, social media, online ordering and information repositories all help convince customers to choose a location or business.
  • Travel websites that allow travelers to find the best deals, self-guided tour audio apps and real-time updates on flight times and arrivals are now standard travel tools
  • Research
  • Booking:
  • Travel updates:
  • updated flight information via text or automated calls.
  • Loyalty points:
  • Boarding passes:
  • Airbnb connect travelers directly with homeowners
  • Peer-to-peer systems
  • interactive maps:
  • an app
  • provides expert commentary
  • travel agents use apps
  • who may need to reschedule a missed flight or book a new hotel.
  • Camera-based technology can recognize a customer's face as they enter your hotel,
    • robfitzpatrick
      robfitzpatrick on 30 Aug 20
       
      This can also be a bit concerning in terms of privacy violation. It is interesting to see how this develops and if this will actually be implemented in a hospitality setting.
  • A Roomba in your room?
    • robfitzpatrick
      robfitzpatrick on 30 Aug 20
       
      This is an interesting idea. While it doesn't eliminate a need for a house keeper it could help decrease the time it takes to clean a room, thereby allowing a house keeper to clean more rooms and you would need less house keepers.
  • Casrine Kelly on 31 May 12
     
    This article talks about the important role that the internet plays when it comes to communication within the tourism and travel industry. The internet is the main means by which many tourism business communicate. Travel agencies are able to communicate with hotel and book reservations and offer feedback to their clients. Travel agencies use computer technologies to stay connected to hotels, airlines and other tourism industries which makes it easy to streamline reservations. Mobile communications help to keep customers up to date when they are on the road. Tourism business are using mobile communication more to send text message especially for flight delay or flight change.
  • ...2 more comments...
  • Dandan Mao on 19 Feb 13
     
    internet, reservations systems, computer systems and communication in hospitality industry.
  • sharene25 on 28 Sep 17
     
    Technology is rapidly evolving and for many establishments the future will be a faceless front desk. Technology allow continuous communication and streamlines the guest experience from reservation to checkout. Computerized front desk technology enables the agents to perform check in duties ranging form room availability and reservation, to inventory, pricing and guest data capture. Front desk technology provides the agents with real time information to facilitate efficiency and minimize wait time.Benefits of using technology includes improve in customer service, efficient internal operations and control over financial data. Some hotels are now using smartphone room entry to check in their rooms.Today's traveler carries numerous electronic devices and reliable, wireless internet connectivity ranks at the top of the list for customers needs.
  • mannypinto on 14 May 18
     
    This article discusses how technology such as the internet, Reservation systems, computer systems and mobile communication are being used in hospitality & tourism. Internet is the first system the article discusses and how important it is for a business. It is a tool many consumers use in order to make a decision so it is important to have the business website user friendly and attractive. The next technology is reservation systems and how it facilitates and reduces the cost of a business by reducing call volume. Here it talks about reservations on traveling sites like Expedia but I also thought about reservations for a dinner at a restaurant that is a technology that is being used as well. Computer systems are an important way of communicating between branches and locations. This is very important with how many businesses are being more global. Last technology this article talks about is Mobile communication and how they use it to send notices or even to advertise like when a user is on an app.
  • robfitzpatrick on 30 Aug 20
     
    The article highlights some of the major ways technology is used in the hospitality industry and how this technology has become standard. Researching on third party booking sites, booking, receiving travel updates, digital boarding passes, and loyalty apps are some of the most common technology uses we find in the industry. What is most interesting in the advent of new camera based technology to be used in facial recognition of repeat customers. I think this poises some serious concerns with privacy violations and it would be interesting to see how customers would react to firms using this technology.
sabrinajalane

https://www.tandfonline.com/doi/full/10.1080/19368623.2020.1788231 - 2 views

-The hospitality industry is slowly recovering, as the reopening process has slowly begun and authorities started to ease restrictions. -Hospitality businesses are still expected to make drastic ch...

technology hospitality hotel

started by sabrinajalane on 30 Aug 20 no follow-up yet
tredunbar

Hotel Kiosks | Five Key Benefits of Self-Service Check-In/Out - 2 views

www.protel.net/...s-of-self-service-check-in-out

shared by tredunbar on 06 Sep 20 - No Cached
  • Mobile hotel kiosks are digital touchscreens or smartphone applications where guests complete tasks themselves instead of relying on hotel front desk staff.
  • Almost 78 percent of their respondents admitted they wanted to see self-serving mobile kiosks to complete the check-in process at more hotels.
  • provide guests with a convenient, hassle-free way to check in
  • ...10 more annotations...
  • Mobile hotel kiosks
  • enables individuals to bypass the line at the front desk, so they can go directly to their rooms
  • Each hotel kiosk check-in app has an intuitive interface and simple commands to walk the guest through a secure, fast, check-in process
  • Guests can also use these kiosks to order room service, extra towels, set reminders, or complete other essential tasks
  • Mobile hotel kiosks can provide a more personalized experience for your customers. They connect to your hotel’s property management system (PMS).
  • These kiosk software solutions collect valuable data on your guests, including which rooms they prefer to book
  • Mobile hotel kiosks increase the opportunity to upsell packages and services to people
  • Mobile hotel kiosks increase accuracy because customers enter this information themselves during the check-in process. So the possibility of errors is minimal.
  • Mobile kiosks also offer an uncomplicated way to speak with your hotel’s brand throughout the customer journey from the pre-stay registration, hotel kiosk check-in/check-out process, reviews, and re-discovery
  • Increase revenues: Our application helps your hotel brand upsell services to customers.Improve Staff Coordination: Our hotel kiosk software allows your housekeeping and maintenance staff to communicate and collaborate better.Self-Check-In – Your customers can check-in using their mobile phones instead of relying on the front desk.
  • tredunbar on 06 Sep 20
     
    This article was provided by Protel - a developer of hotel check-in software. The focus of the article is to convince hotels of the benefits of the check-in software. The article acknowledges that the technology allows guests to complete the check-in/out process without having to endure log lines and also by customizing the guests' stay. The software also allows the hotel integrate with their PMS. This allows for the teams on property to communicate more effectively about the guest experience, provide much needed marketing data and helping to eliminate many human-related errors.
xrive007

McDonald?s beacon strategy pushes in-store conversion rate to 20pc | Marketing Dive - 0 views

www.marketingdive.com/...20338.html

innovation restaurant technology

shared by xrive007 on 23 Sep 21 - No Cached
  • beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.
  • enhance its personal relationships with customers as well as increase awareness of a new line of coffee-flavored beverages
  • surprise and delight our customers not only with great food at a reasonable price, but also by enhancing their shopping experience using new technologies
  • ...12 more annotations...
  • the brand seeing 30 percent of users who received the promotion using it more than once.
  • it?s important to send relevant offers to users and not just spam them
  • loyalty app, to reach those fans and deliver relevant offers.
  • Proximity marketing was selected to build in-depth relationships with our customers and to introduce to them our new set of coffee products
  • make it possible for us to see the conversion rate of a visit
  • Each time a Shopping Genie user entered the beacon-enhanced premises, he or she would receive a mobile coupon prompting them to purchase one coffee and receive a beverage from the new drink line for free.
  • tailor users? promotions to their pre-selected likes.
  • easily able to measure conversion rates, as well as consumers? interest in the new products.
  • also able to deduce which customers did not use their offer
  • able to pinpoint that 20 percent of the loyalty app?s users identified themselves as interested in receiving the types of offers that McDonald?s was testing, while 30 percent who received a promotion used the offer more than once.
  • This aided the brand in figuring out which consumers were repeat customers, in addition to when and where they walked in from.
  • they wanted to advertise a product that they had just introduced, and they used beacons to identify customers who were at the point of purchase and change their behavior
cingram21

How Artificial Intelligence Is Changing the Future of Digital Marketing - Business 2 Community - 0 views

www.business2community.com/...-of-digital-marketing-02432101

shared by cingram21 on 03 Oct 21 - No Cached
  • Artificial Intelligence (AI) can think, read, and react almost like humans when trained with a large enough data set.
    • cingram21
      cingram21 on 03 Oct 21
       
      This provides some insight into artificual intelligence with a primary focus on developments in digital marketing. I especially found this helpful because it discusses analyzing large amounts of data that we as humans cannot make fair and unbiased decisions on. This is similar to the revenue management systems in use today. It also discusses the role fo chatbots in marketing. The article also ends with a few case studies.
  • Menial and redundant tasks like data entry, segregating leads from a marketing campaign, and responding to FAQs by customers can be easily handed over to chatbots and AI.
  • a machine learning model estimating the likelihood that a customer will churn can uncover factors driving churn rates and enable decision-makers to change business strategies and processes.
  • ...8 more annotations...
  • By analyzing data, AI can easily predict the purchasing behavior and decision-making of target customers, improve user experience, and provide customers with what they really need.
  • AI is unlocking the potential of hyper-personalization through personalized product recommendations, intelligent content recommendations, and customer support suggestions.
  • According to a recent survey, 71% of marketing respondents say that brands do not understand consumer fundamentals. Therefore, 66% of marketers said they want brands to invest more to build customer awareness and relationships.
  • You no longer need to invest your time into menial tasks like responding to repetitive queries or FAQs to market yourself and your business because AI assistants like AmazonEcho can do it for you.
  • From purchase to flight booking, to giving you necessary recommendations and even financial management.
  • Product recommendation utilizes technology to create personalized content recommendations for users, such as people who buy X also buy Y.
  • Machine learning and auto-learning analyze the data of millions of consumers and generate the best time and day of the week to contact users, recommended frequency, and the most intriguing content in the subject and title of the email, which will lead to more clicks of the mail. The A / B test is time-consuming and may have some errors. So, in this sense, AI is your best friend in personalizing each subscriber’s email content.
  • By 2021, 75% of enterprises will use AI for their businesses.
kbakermhd

Walmart and Target Have a Big Problem They Don't Want to Fix - TheStreet - 0 views

www.thestreet.com/...get-should-ditch-self-checkout

shared by kbakermhd on 17 Jan 23 - No Cached
  • Retailers and restaurants love to push work off on consumers under the guise that it's somehow better for them. It's like when you order a bagel and a cup of coffee at Panera Bread and you get handled, a blank bagel, frozen butter or cream cheese packets, and an empty coffee cup.
  • Letting me customize my coffee in an app as Starbucks (SBUX) - Get Free Report does is customer service. Handing me an empty cup and pointing me toward a carafe with a milk and sugar station is the exact opposite.Self-checkout is the same principle. If Target (TGT) - Get Free Report or Walmart WMT offers a few stations where people in a hurry can opt to check themselves out, that's very different than replacing your cashiers with automated checkout stations. That's not about convenience, it's about saving money.
  • And, yes, self-checkout has increased shoplifting, but it has also gone from being a convenience offered to customers to a cost-saving method for stores. It's automating an area where people do a better job in a lot of ways.
  • ...3 more annotations...
  • sacrificed a chance to connect with your customers.
  • Human interaction and connection building can't be automated. Some tools may aid in that relationship, but ultimately people matter.
  • Automate the things people can't see and put as many human beings into helping customers and building connections as possible
  • kbakermhd on 17 Jan 23
     
    This article discusses the controversial self-checkout model in major chain stores such as Target and Walmart and the cause and effect of labor issues and how other scenarios appear to be encouraging a time when this model replaces human checkout entirely. It was reported that Walmart loses 3 billion every year to customer and employee theft. For the most part, retailers have been thinking about self-checkout through a financial-savings and customer-experience perspective. But inherently, that means there's going to be less eyes on a transaction, less human interaction and more opportunity for shrink.
cnburke22

Disruptive Innovation in the Hospitality Industry | SevenRooms - 8 views

sevenrooms.com/...on-in-the-hospitality-industry

hospitality Technology business software

shared by cnburke22 on 03 Mar 21 - No Cached
  • DI refers to a significant change that fundamentally alters an industry.
  • DI can take many forms, including product and service innovations, as well as changes to operating processes and business models. What they all have in common is a commitment to continuous improvement and growth. The goal is to always be on the lookout for new and better ways to serve the customer and lead the market.
  • Leveraging contactless ordering and payments, operators can collect more data on their guests. These details seamlessly flow into your point of sales system, as well as your guest database to track spent and historical data.
  • ...15 more annotations...
  • Streamlined SMS messaging directly to guests, for example, can be used to automate communications
  • Marketing automation
  • for example, can retarget guests with targeted marketing campaigns, triggered by certain thresholds dependent on preference, spending habits and other guest traits.
  • DI, however, can help you reconnect with your customers and revive your business. You’ll just be doing it in a new way
  • DI is an ideal way to reach your guests even after their dining experience at your venue has concluded.
  • The hospitality industry is truly a people-focused field.
  • COVID-19 pandemic has taken a toll on the global economy
  • Your customers will have peace of mind in knowing they won’t have to expose themselves to unnecessary risks when visiting your property
  • Every day, new technologies and systems are being developed to help businesses adjust to the new normal.
  • That makes hospitality much more of an essential service than many people may realize.
  • Yet of all the industries impacted by the coronavirus outbreak, the hospitality industry has been among the most affected.
  • quicker and more convenient
  • open the door of contactless communication, decrease likelihood of table abandonment and prevent overcrowding
  • This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention!
  • Disruptive innovation, however, is a powerful weapon in the industry’s arsenal, not only allowing professionals to survive in ordinary conditions, but also to thrive in extraordinary ones.
  • deden004 on 03 Mar 21
     
    The article I chose was based on disruptive innovations (DI) in a post pandemic world. In this article DI is represented as a necessary change through the additions of increased safety measures by implementing contactless ordering and payments to keep not only the guests safe but staff as well. This article describes how DI will not only give customers a stronger sense of safety but also give staff the opportunity to collect more data on customers in turn enhancing the guest's possible future experiences. This is just one example of how DI is helping to make customers experiences better during the COVID pandemic.
  • ...3 more comments...
  • sarahcarniglia on 09 Mar 22
     
    The article speaks on the effects COVID has had on the hospitality industry and how disruptive innovation will help businesses adjust to the new normal. As a business owner, you must always be aware of the new and upcoming trends to keep up with the market and servicing the consumer. Disruptive innovations will expedite your long wait times at restaurants or bars with SMS messaging, it will allow for an easy self check in/check out process. Any process that will make the consumers way of living easier, will have a significant effect.
  • pjohn091 on 11 May 22
     
    The article discusses how the pandemic and COVID-19 has hurt global economic growth. Despite the pandemic closing many restaurants, new technologies systems are being installed to help those businesses adjust to the new normal. In the world of business, disruptive innovation refers to a significant change in the way a business operates. In addition to product and service innovations, business processes and business models can also be affected. Even if the virus is having an effect, people still need to eat, travel, and have a way to sleep and shower when they do so. Payments and ordering via contactless technology can help business owners reconnect with their customers. This industry is inherently people-oriented. The application of disruptive innovation to this field allows professional to flourish in unusual circumstances.
  • iseli003 on 27 Jun 22
     
    this article talks about how COVID 19 helped speed up the process of many innovations taking over antiquated systems with a modern approach. and now that we have we will never go back. "DI can take many forms, including product and service innovations, as well as changes to operating processes and business models." basically it just disrupts the systems that was already put in place with systems that work better for today. "Leveraging contactless ordering and payments, operators can collect more data on their guests. These details seamlessly flow into your point of sales system, as well as your guest database to track spent and historical data." the restaurant i work for never use to do delivery services but COVID made them disrupt their system and innovate in order to make money and stay afloat. by using delivery dudes and easy packaging and simplifying the menu we have been able to increase our revenue and stay ahead of the curve which happens to be ghost kitchens.
  • jbrit055 on 21 Jul 22
     
    New advancements in technology and the hospitality and tourism industry have led to the collaboration of both sides to create better guest experiences. By using new technological products in the hospitality industry, guests can have contactless interactions to reduce their health concerns, brought on by the pandemic, as well as increase a business's productivity at the same time. The new innovations can also give more data on guest interests and help businesses learn more about their audience to make better decisions later on.
  • cnburke22 on 18 Jan 23
     
    "Disruptive innovation is nearly as old as the hospitality business itself." A post pandemic world has taken a new direction towards contactless service, and DI technology has played a huge role in how we now operate going forward. Sevenrooms is a online reservation software similar to open table that allows for a seamless reservation process. It tracks data such as how much a guest has spent, how frequent they visit and even table preference. "This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention." Sevenrooms also uses an SMS messaging feature to notify guests about any updates to their table, which allows them to enjoy themselves freely while waiting instead of being crammed up in the front of the restaurant.
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

www.cloudbeds.com/...tel-marketing-and-social-media

social social media social media marketing media marketing technology hospitality hotel

shared by sherylehlers on 13 Jun 23 - No Cached
  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
  • ...30 more annotations...
  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  • sherylehlers on 13 Jun 23
     
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
earagon22

PCI and PSD2 Compliance: Why Are Hotels on the Hook? - 0 views

hoteltechreport.com/...pci-psd2-hotel-industry

PCI Compliance Technology hotel

shared by earagon22 on 04 Jul 22 - No Cached
  • In September 2019 the Payment Services Directive 2 (PSD2) went into effect and applies any businesses who could potentially engage with European customers. Even businesses with little international business should
  • In September 2019 the Payment Services Directive 2 (PSD2) went into effect and applies any businesses who could potentially engage with European customers. Even businesses with little international business should
  • Established in 2006, PCI stands for the Payment Card Industry Data Security Standard, which contains guidelines for accepting, storing, and processing credit card information
  • ...12 more annotations...
  • These days, cyber security and regulatory compliance aren’t just necessary skills for the IT team. Every hotel manager - even the “non-tech savvy” ones - must understand these crucial components of data protection in order to protect their businesses.
  • A few rules of thumb include using PCI-compliant POS and PMS providers, storing both digital and paper data securely, and limiting access to sensitive data to only the employees who truly need it.
  • Examples of these guidelines include using an online checkout/payment page controlled by a licensed 3rd-party service provider, storing credit card data via a 3rd-party “vault” provider rather than in your own system, and masking the full credit card number on receipts, showing only the last 4 digits instead.
    • earagon22
      earagon22 on 04 Jul 22
       
      As an example, if guests book through a 3rd-party like Expedia then I at the front desk see an Expedia card not the guest's card. The card I see is pre-loaded with the amount of the stay ONLY. Even then, I cannot see the 3rd party's full cc number. I only see the last 4 digits just like guest credit cards.
  • “The attack on Marriott was hapless and still has many gaps to fill on what actually happened. A popular entry point for adversaries is through email spoofing. This tactic is used in phishing in order to get malware onto a target network to then move laterally across all systems,” Ryan Cornateanu, Application Security Engineer @ CrowdStrike.
    • earagon22
      earagon22 on 04 Jul 22
       
      This attack mentioned compromised cc details, passport numbers, and dates of birth for 300 million guests in their database. This happened in 2014. https://hoteltechreport.com/news/marriott-data-breach#:~:text=And%2C%20the%20financial%20burden%20is,the%20largest%20data%20breaches%20ever.
  • because of increased payment security, the amount of chargebacks will likely become much lower, which is something all hoteliers can celebrate.
  • In September 2019 the Payment Services Directive 2 (PSD2) went into effect and applies any businesses who could potentially engage with European customers. Even businesses with little international business should still comply, since regulations like these are often mirrored in the United States and other countries soon after.
  • PSD2 includes enhanced guidelines for online payments and the handling of sensitive data to reduce the risk of credit theft, fraud, and security breaches. One major change is the requirement of Strong Customer Authentication (SCA) for online transactions. With SCA, rather than simply typing in a credit card number and clicking “pay,” consumers will need to provide a second layer of authentication, which could be a PIN code or an SMS verification code, before the payment can go through.
  • Guests book nearly three-quarters of hotel reservations online, so PSD2 will likely impact every hotelier as Strong Customer Authentication (SCA) becomes a requirement for payment processing.
  • Are any charges processed after the guest has checked out, such as minibar chargers? To prevent any hiccups with payment after check-out, charge an authorization on the guest’s card for the full incidental amount and have the guest provide two-factor authentication in person, such as chip-and-pin, when the guest checks in.
    • earagon22
      earagon22 on 04 Jul 22
       
      A property rule where I work is that each guest must insert or tap their cc at check-in in order to follow this rule and we take an incidental hold each night. Guests that have not traveled for years are surprised by incidental holds which makes sense based on when this was implemented.
  • The key takeaway here is that transactions initiated by the hotel at a time when the guest isn’t present won’t comply with PSD2 requirements.
  • protect consumers’ sensitive data, and, as a result, every merchant that uses credit card information must follow these rules, from small businesses to large corporations.
  • By partnering with a trusted technology solution and investing in PCI and PSD2 compliance now, hoteliers can prevent the potential catastrophe that could come with the theft of sensitive data.
  • earagon22 on 04 Jul 22
     
    PCI compliance is a crucial and necessary set of guidelines that all hotels must follow. The Payment Card Industry Security Standard was created in 2006 and outlines rules regarding accepting, storing, and/or processing card information. These rules were put into place to protect consumers sensitive information. For example, in 2014 Marriott hotels was attacked and 300 million guests information was compromised. This attack led to new regulations being put into place, the Payment Services Directive 2 (PSD2). These regulations take into account international customers and enhanced guidelines for sensitive data.
alomariee98

Nobody likes self-checkout. Here's why it's everywhere - CNN - 0 views

www.cnn.com/...index.html

shared by alomariee98 on 28 Aug 22 - No Cached
    • alomariee98
      alomariee98 on 28 Aug 22
       
      It is really good to know that customers are not the only ones that experience issues with self-check-outs at the stores. They are machines that need to be maintained every so often. I have had my own experience with self-checkout and can see both sides of the story. In my experience which just so happened to be yesterday I did self-checkout in 2 different places. In one of them a customer tried to get away with theft by hovering the scanner over the item and not really scanning anything. In the other instance I kept getting the error message that did not let me keep scanning until the system reverted back to the scanning page. I get how it can be frustrating but I also see that sometimes it is the quickest option. Now with the pandemic like it says on the article some people prefer the no contact option and rather do the things themselves. This disruptive innovation just shows if there are stores that do not have it, they may fall behind because it has already become normal whether you use it or not. It gives people the choice whether or not they want to use it. Bad thing is that it does show less employees working on the floor because of these machines depending on the store. Now its a competition everywhere to have self check-out. An example I know of is the Disney Stores at Disney Springs and inside the parks. If you have the My Disney Experience app you can do mobile check-out without having to make a line for the register. Less contact with an employee.
  • The machines are expensive to install, often break down and can lead to customers purchasing fewer items.
  • higher losses and more shoplifting
  • ...13 more annotations...
  • 29% of transactions at food retailers were processed through self-checkout, up from 23% the year prior
  • work from paid employees to unpaid customers
  • was designed primarily to lower stores' labor expenses
  • Customers scanned their items and put them on a conveyor belt. An employee at the other end of the belt bagged the groceries. Customers then took them to a central cashier area to pay.
  • 52% of shoppers considered self checkout lanes to be "okay," while 16% said they were "frustrating." Thirty-two percent of shoppers called them "great."
  • required regular maintenance and supervision
  • self-checkout leads to more losses due to error or theft than traditional cashiers.
  • Other customers take advantage of the lax oversight at self checkout aisles and have developed techniques for stealing.
  • Stores have tried to limit losses by tightening self-checkout security features, such as adding weight sensors
  • It may simply be too late for stores to turn their back on self-checkout.
    • alomariee98
      alomariee98 on 28 Aug 22
       
      It really is too late to turn their back on self-checkout. It is already part of the store and those who do not use it will get left behind. Sometimes self-checkout is faster but it can be a bit frustrating due to the error messages it may give you. After all, it is still a machine.
  • Store owners have also seen competitors installing self-checkout and determined they don't want to miss out
  • "It's an arms race. If everyone else is doing it, you look like an idiot if you don't have it,"
  • alomariee98 on 28 Aug 22
     
    Disruptive Innovation: Self-checkout
mandalysha

How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests | - 1 views

hoteltechnologynews.com/...cal-value-exchange-with-guests

hospitality hotel tech software

shared by mandalysha on 23 Feb 23 - No Cached
  • As privacy concerns related to data capture reach a fever pitch, consumer data – perhaps better described as the critical currency which powers personalization – is becoming a protected commodity.
  • Over time, privacy and personal data protection concerns began competing with consumer desire for a data-driven, personalized experience.
  • Industries like hospitality, which rely on retrieving traveler information to curate more relevant messaging, offers, experiences, and loyalty rewards, must adjust their approach.
  • ...5 more annotations...
  • Data is valuable, and it’s due time for hotel operators to establish a two-way value exchange that incentives guests to readily share their information to unlock a heightened experience.
  • hotels cannot offer a great guest experience without prioritizing data protection and transparency; one tier of service (personalization) cannot come at the expense of another (privacy and consent)
  • If hotels elevate their efforts to meet guests’ expectations for customized offers and experiences, and treat personalization as a strategic priority, they will see immediate benefits that deliver long-term results.
  • 80% of consumers are willing to share personal data to earn loyalty program benefits. 70% of consumers are willing to share their data to receive special discounts and offers. 71% of consumers will shop more often with brands or retailers that personalize their communications.
  • Next-generation technology sets the stage for this dynamic by allowing hospitality brands to offer their guests data control and value in a seamless, scalable fashion.
  • mandalysha on 23 Feb 23
     
    With privacy being a concern in the hospitality industry, hotels are incentivizing a customer sharing information with a heightened personalized experience. Customers are willing to share personal data to earn loyalty program benefits, receive special discounts and offers, and will shop more often with those brands that personalize their communications.
  • shineal on 23 Feb 23
     
    Even though we are aware that generally, individuals are more inclined to do things when there are benefits to them, this new exchange of data for access to certain benefits has now placed that transaction at the forefront of my mind. This is because schemes are not being applied to secretly obtain customers' personal data, but rather the customers are willing to share them. This exchange is beneficial to guests since they earn travelers' consent, unlock richer experiences, better service, and high long-term loyalty. In my opinion, this is a fair trade. Thanks for sharing this article on "How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests."
wei xie

Green: Do Guests Get It? | Old Magazine | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...Green--Do-Guests-Get-It-56438

shared by wei xie on 23 Sep 12 - No Cached
  • wei xie on 23 Sep 12
     
    This article talks about a research on customers' attitude to green products in hotel.. The research brought out questions like do customers want green products in hotel, are they willing to pay for them, and is so, who are these consumers and what are their characteristics? After some study, the research harvest some interesting results. According to the study, more than half customers hold positive attitude with green promotions and hotel should have its individual green department. But there are limits with their support. First of all,guests appear to be in favor of greening activities that do not limit or affect their comfort level in the guest room. They would like the hotel provide efficient lighting, recycling, environment friendly products and so on. But they would not prefer options like towel reuse, adjusting room temperature when nobody is in and some other options which might affect customers' comfortable stay. And the other limitation is money, most customers put the price over green efforts of hotels, they seldom picked the green hotels if they are out of their price range. So through this article, we can see green concept is getting accepted by customers gradually, but it still has a long way to go.
  • Gaby Belardo on 24 Sep 12
     
    Wei, I am glad that you chose this article because it was interesting for me to read about the guests' part in being green. We always here about what hotels and companies can do to be green, but we hardly ever hear about what consumers can do to contribute to the green movement. The results that the article shares are, for the most part, what I would expect them to be. Like you said, people are willing to play their part in helping our planet, but only as long as it doesn't affect their comfort levels or if they have to spend more. I feel that people should be willing to sacrifice more for the sake of our planet.
Melisah Miller

Red Robin, Texas Roadhouse, Yard House use wait-list technology | Latest Headlines content from Nation's Restaurant News - 0 views

nrn.com/...improves-restaurant-operations

shared by Melisah Miller on 19 Jan 13 - No Cached
  • Melisah Miller on 19 Jan 13
     
    This article is about the incorporation of new technologies such as a tablet in restaurants. It discusses how using the new software's and services cut down waiting times within the restaurants and is generating more business. The article also explains through the point of view from managers that using these technologies have improved the flow of work in specific restaurants.  Using these new technologies is a good idea for the restaurants to use because it simplifies things for the customer. Although some people may not have text messaging, it benefits those that do. An example is in a shopping plaza that has restaurants or even in a mall; with this new technology if the wait is long customers do not have to stand in one section just to wait for a seat. These customers can walk around without the worry of being out of signal for the buzzer to go off.
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