How Hotels can use Beacons to Improve Experiences | Beaconstac - 0 views
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For an application, location is one of the most powerful triggers of action
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technologies available have suffered from three significant limitations: accuracy, granularity and power consumption.This is where beacons come into picture
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ibeacon, one of the most ‘disruptive’ technologies of 2014, is already making waves across various industry verticals for all the revenue opportunities and enhanced customer experience it offers businesses
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beacon’s micro-location capabilities to deliver specifically targeted personalized messages, alerts and more on mobile devices
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iBeacons implements a Bluetooth Low Energy (BLE) profile for micro-location, which opens up new possibilities for hotels and resorts using geo-fencing
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Hotel apps in combination with beacons can take away many of the hotel formalities and make aspects such as room service, contact with staff, and in-room entertainment more interactive. The app is thus, more than just a tool, it is a personal concierge in itself
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Passbook integration, the reservation details would pop up on the phone screen when the guest crosses the geo-fence threshold of a defined iBeacon location
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Using beacons, you can define targeted ‘micro-locations’ to trigger an alert, an offer, or a special discount for a beverage to a guest who is already at the ba
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These can also be used to build an interactive tour of a hotel or a resort, where users’ attention is directed to specific exhibits as they walk freely within the building. This feature enables indoor navigation similar to GPS
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Using beacons you can provide guests with virtual maps and turn-by-turn directions to their favorite destinations inside the premises of your hotel
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iBeacon picks up the guest’s phone when in close proximity and unlocks the room door, giving the guest a keyless entry to his room
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One can enable a mobile user to navigate and interact with specific regions geo-fenced using beacons. These devices can be used to determine the position of a guest in a large hotel, and direct him to his room
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iBeacons, you will be able to customize promotions to specific locations in the hotel premises and send them right to a user’s smartphone
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measure dwell times, measuring how much time visitors spend at different locations of the hotel, or which areas are most popular, when guests walk around the property
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This article serves to showcase how beacons can serve as effective tools for hotels. The beacons deploy micro-location capabilities that allow for targeted personalized messaging. Utilizing Bluetooth Low Energy and a property's geo-fencing, beacons can transform the check-in and out processes, room and indoor navigation, keyless room entry and in-room controls, room service, loyalty offers, upgrades and analytics. The beacon technology can also used with staff to maximize productivity and evaluate where resources are able to be saved.