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jblan183

Beyond: What the Metaverse is and How Hotels Can Take Advantage of it | By Simone Puort... - 0 views

www.hospitalitynet.org/...4107339.html

Tech virtual reality metaverse Hotel

shared by jblan183 on 08 Nov 21 - No Cached
  • "We," Zuckerberg stated in his keynote, "believe the Metaverse will be the successor to the mobile Internet. We'll be able to feel present, like we're right there with people, no matter how far apart we actually are. We'll be able to express ourselves in new, joyful, completely immersive ways. And that's going to unlock a lot of amazing new experiences. When I send my parents a video of my kids, they'll feel like they're in the moment with us, not peering in through a little window. When you play a game with friends, you'll feel like you're right there together in a different world, not just on your computer by yourself. And when you're in a meeting in the Metaverse, it'll feel like you're right in the room together, making eye contact, having a shared sense of space, and not looking at a grid of faces on a screen. That's what we mean by an embodied internet. Instead of looking at a screen, you're going to be in these experiences."
    • jblan183
      jblan183 on 08 Nov 21
       
      Zuckerberg is currently working on creating a "Metaverse Program," conveniently named Meta, which will connect all users to be a part of it, rather than simply on it.
  • the Metaverse is not only VR and AR, but also Mixed Reality. In a few years, we could be able to join our friends at a concert under the appearance of holograms, and enjoy the experience from our couch while our pals are physically at the gig. "The feeling of presence," as Zuckerberg highlighted, "is the defining quality of the Metaverse."
  • If the Metaverse can be (and will surely be) a goldmine for online microtransactions-centric industries (think of gaming: the console microtransaction market alone generated $2.94 Billion in 2017), on the other hand, VR traveling never really got mainstream, and this is something we all learned during last year's lockdowns.
  • ...1 more annotation...
  • for our industry, the Metaverse can be (and probably will) be a fully functioning economy. "Individuals and businesses," Managing Partner of EpyllionCo, Matthew Ball, wrote on a series of must-read articles on the topic, "will be able to create, own, invest, sell, and be rewarded for an incredibly wide range of work that produces value that is recognized by others."
wenjieyang

How is the Hotel Industry using AI to provide an awesome User Experience? - 0 views

marutitech.com/try-ai-awesome-user-experience

Technology Hotel business hospitality AI

shared by wenjieyang on 11 Nov 21 - No Cached
  • Ever since the artificially intelligent system has crept into the hotel industry, the hospitality sector is abuzz with AI’s ability to learn about customers using its data analytics platform that helps hotel staff create a better frame of customers.
  • A dedicated mobile app empowers customers’ stay, giving them the luxury to unlock their room, adjust room temperature, and operate curtains, order drinks and many other things using their smart mobile phone.
  • Hotel guests can use hotel’s special mobile device to interact with chatbots to perform all relevant tasks
  • ...6 more annotations...
  • Through virtual interactions via mobile app, chatbots can bypass hotel staff and be a service representative just like a human at the other end.
  • From the front desk where AI-powered robotic concierge service stands in the hotel rooms where voice-activated assistants accelerate customer experience, Artificial Intelligence is seen successfully driving hotel industry today. The technology enables personalized concierge services and offers real-time recommendations and easy service requests management.
  • Knowing your customer
  • Thanks to Big Data element powering the Artificial Intelligence required to take care of everything customers would need. Its information classification and management system that helps learn a great deal of customer’s behaviour. AI can then use the wealth of data to address individual needs of customers and offer custom guest service.
  • Intelligent Travel companions
  • AI is working far beyond imagination for hotel systems, a breakthrough we all have been anxiously awaiting.
  • wenjieyang on 11 Nov 21
     
    "How is the Hotel Industry using AI to provide an awesome User Experience?"
nbrac002

Could wristbands turn festivals into games? - BBC News - 0 views

www.bbc.com/...uk-england-manchester-49002496

shared by nbrac002 on 22 Sep 21 - No Cached
  • Wristbands have long been synonymous with music festivals, but what was once a simple, colourful loop of material now increasingly contains contactless technology. This allows music fans to pay for food, drinks or merchandise but festival directors are now taking the technology further, into the realm of "gameification".
  • Festival director Ben Robinson says it will allow visitors to check-in at stages, talks and stalls, creating a "mission log" they will be sent after the event, listing what they saw and giving further information.
  • Ultimately, he hopes to turn festivals into immersive gaming sites - something akin to Pokemon Go - where, alongside enjoying the festival site, visitors can unlock exclusive rewards. This might include entry to a restricted area for visiting a number of check-in points or free dishes if enough food is purchased.
  • ...11 more annotations...
  • linking the wristbands to interactive apps and existing technologies, such as augmented reality, to give attendees something beyond the usual festival experience.
  • which is also used in contactless bank card payments,
  • The danger is that you get analysis that tells you 80% of your audience went to see Band X so you should book loads of bands that sound like Band X," he says
  • data can stop exposing you to that thrill of hearing something new and different."
  • "That is where people load money on that they never end up redeeming. Most retailers view this as an excellent stream of effectively free money... but it is scamming the punters who are already paying an on-site premium."
  • and experts also question the security of the system.
  • so somebody could duplicate it - and as it's contactless, you only need to be within a certain proximity.
  • "Also, the visitors are potentially being profiled and this is viewed by the security community as an invasion of privacy."
  • The system they are using provides only "blind data", he says, which means there is "no GPRS [and] no tracking"
  • "It's simply a device that will tell us how many people bought how many beers and at what time and such like [which is] data that a standard EPOS (electronic point of sale) system would track."
  • He says they use "a global encryption standard used by the military... that has only ever been hacked or cloned in a theoretical situation, never in real life" and only use any data collected for "assisting visitors with customer service enquiries".
  • nbrac002 on 22 Sep 21
     
    This article explains how music festivals are innovating their use of the RFID bracelets to create a more immersive guest experience. These bands, on top of being used as a cashless payment system, entry pass, and VIP entrance, festivals are now looking to use these bands to in creative ways including linking them to apps and augmented realty technologies to "gameify" the experience. Possibilities include having check- in sites to collect points for real- life prizes, allowing entrance to specialized areas, and creating mission logs so guests can remember their experience.
cingram21

Events after COVID-19: Is it all Zoom from here? | By Malin Persson - Hospitality Net - 0 views

www.hospitalitynet.org/...4106219.html

shared by cingram21 on 26 Sep 21 - No Cached
  • 1. NFC - Near Field Communication
  • These chips, which are essentially thin stickers, can be placed around your venue, and attendees can access whatever information you want to convey to them by simply tapping their phone to the chip – no app installation necessary!
khiyara_00

Proximity Marketing: What is it? What types? - 0 views

martech.zone/what-is-proximity-marketing

proximity marketing Software hospitality technology tech

shared by khiyara_00 on 26 Sep 21 - No Cached
  • Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices.
  • distribution of media at concerts, information, gaming, and social applications, retail check-ins, payment gateways, and local advertising.
  • utilizing a number of different methods
  • ...4 more annotations...
  • Proximity Marketing Doesn’t Always Require Expensive Apps and Geocentric Technology
  • display signage
  • offer a free wifi hotspot.
  • our company website to detect people using a Mobile Browser at your location. You can then
  • khiyara_00 on 26 Sep 21
     
    This article discusses what is proximity marketing is used for and the different ways it can be done. The article then also goes to highlight its importance as to why ot should be implemented.
xrive007

How Restaurants Are Using Technology to Deliver Better Customer Service - 0 views

www.forbes.com/...eliver-better-customer-service

restaurants technology customer service mobile

shared by xrive007 on 02 Oct 21 - No Cached
  • The next frontier for social media and smartphones may well be the restaurant table.
  • So far, restaurants have been slow to take to technology, but a few chains are breaking new ground.
  • Mobile ordering.
  • ...19 more annotations...
  • This is one area where fast-food chains are in the forefront.
  • iPad order kiosks
  • Facebook ordering
  • Why wait in line if you can file your order at a kiosk immediately, and then sit down and relax?
  • Diners
  • This may be the biggest technology leap coming in the next year, as nearly 100 percent of restaurant owners say they plan to have a Facebook presence by next year.
  • This is a fairly low-cost add-on to make, and it has the potential to grow sales, which always gets a restaurauteur's attention.
  • Digital menu boards + smartphones
  • Tabletop e-waiter & checkout
  • Hand them a restaurant iPad they can self-checkout on where their card doesn't leave their sight, and they're happy.
  • it even suggests additional items to order, and the company reports it cuts 7 minutes off the average diner's stay.
  • Games while-u-wait
  • Watch for fast-food restaurants to change menus more often, because digital menu boards make it so much easier than manually changing prices and items.
  • Online coupons
  • Digital signage also allows quick-serve restaurants to provide entertainment and interactivity while you wait in line
  • Tech-savvy diners expect elegant solutions that work
  • restaurants that can get it right, integrating technology that makes customers happy and turns tables faster will be a no-brainer.
  • Gaming industry sources report McDonald's is projecting gesture-enabled games onto restaurant floors for kids to play while they wait for Happy Meals
  • More restaurants are using digital coupons, and diners gobble them up
bruss031

The future of hospitality tech: keyless entries, welcome robots, and more - 0 views

thegadgetflow.com/...ntries-welcome-robots-and-more

Hospitality Travel Technology

shared by bruss031 on 03 Oct 21 - No Cached
  • Tourism is an industry that merges markets with the power of defining entire local
  • es.
  • With the amazing advances in technology we see these days, it shouldn’t come as a shock to anyone that tech affects these industries as well.
  • ...6 more annotations...
  • These tours would provide you with clearer walkthroughs of hotels before they book them. This way, you’ll have an opportunity to get a deeper preview of where you’ll be staying.
  • They’re there to greet you kindly and provide information—even drinks and snacks! It’s a nice touch that’s sure to enhance your guest experience.
  • So it’s nice to see that some hotels are looking to adopt smart home features to create advanced and comfortable environments for their guests.
  • Additionally, keyless entry is also trending.
  • In a time of COVID-19, it makes sense, too, that some might want to limit contact, so the ability to place an order electronically and receive food or items is a nice option to have.
  • Given the above examples, it really is quite exciting to see how the hospitality industry is evolving. It’s only natural for establishments to embrace technology as it becomes more commonplace, and many hotels can feel a little behind in doing so.
  • bruss031 on 03 Oct 21
     
    This is a great article to visualize and read about all the technologies that are changing the way we as consumers are able to enjoy hospitality and tourism. The large portion of this article encompasses all of the technologies being implemented around the world in a variety of tourism settings. Everything from allowing consumers to take a virtual tour of a hotel room before booking a stay to welcome robots that greet patrons after a long travel journey to their final destination. Technologies like these are a nice breath of fresh air within the industry and are being used to help elevate the guest experience without removing the personal touch the hospitality industry has become known for.
amoon008

The robots behind the bar that want to pull your next pint - BBC News - 0 views

www.bbc.com/...business-59246183

shared by amoon008 on 17 Jan 22 - No Cached
    • amoon008
      amoon008 on 17 Jan 22
       
      Cecilia was released on 02/24/2021 and uses artificial intelligence to make drinks for guests. Cecilia can be purchased for $45,000 or rented for $2,000/month
  • Proponents of bartending robots also note that they can help bars become more efficient - which, in turn, helps their bottom line.
  • t may venue owners take as a "given."
  • ...11 more annotations...
  • owners take as a "give
    • amoon008
      amoon008 on 17 Jan 22
       
      Alan Adojaan, who unveiled the robot, says that robot bar staff can help address staffing problems, and also put a halt to other factors, such as overly generous pouring of measures, or giving free drinks to friends, issues he says that may venue owners take as a "given."
  • "We are aiming for places that have a huge turnover of clients, such as sports events, festivals or nightclubs," he says
  • One of its Yanu robots is currently making alcohol-free cocktails at the Estonian pavilion at the World Expo event in Dubai.
  • To help affected human bar staff do just this it launched an initiative in the US in 2019, whereby for each sale of one of its units it would give a barman or woman $1,000 (£747) towards helping them retrain.
  • "Robots will not replace traditional [human-staffed] bars," says Jan Hiersemenzel, the head of marketing for Swiss firm F&P Robotics, which makes a robot bar server called Barney Bar
  • The bar staff themselves, he adds, often have the unenviable task of dealing with "obnoxious drunk people"
  • Harry Gordon Johnson once said: "The greatest accomplishment of a bartender lies in his ability to exactly suit his customer."
  • The company says that each unit can be filled with 70 litres of different types of spirits, and that it can serve up to 120 cocktails per hour.
  • Enter Cecilia, a robotic bartender that mixes and serves cocktails, and uses artificial intelligence (AI) to talk to customers in much the same way that Alexa, on an Amazon Echo speaker, or Siri, on an iPhone can respond to you.
  • Customers can either buy a Cecilia for $45,000 (£34,000), or hire one for $2,000 a month.
mmoutsatsos

Travelport Delivers New Retailing Tools for Advisors | Travel Agent Central - 0 views

www.travelagentcentral.com/...ern-retailing-tools-travelport

travel software hospitality

shared by mmoutsatsos on 24 Jan 22 - No Cached
  • Travelport+, with enhanced, modern retailing tools to make it easier for advisors to offer more choice and deliver better service to their clients.
  • Trip Manager portal on Travelport+, offering travelers the ability to service their own trip and carry out fast, easy transactions on the go.
  • Travelport also updated its servicing capabilities to improve airline connectivity and empower advisors to serve travelers more efficiently, with less back-end work.
  • ...7 more annotations...
  • undergoing an upgrade with better room, rate and rules details as a result of enhanced connectivity with Hilton.
  • Travelport’s desktop tool, Smartpoint, can access a suite of features aimed at simplifying everyday tasks. Enhancements include more customized itinerary quotes in Trip Quote as well as faster Assisted Ticketing capabilities that streamline complex ticketing and exchange tasks for advisors.
  • Travelport+ tools and agency capabilities continues with simplified access to enriched travel content from multiple sources, including NDC (New Distribution Capability) standard content. Travelport says it is the first and only global distribution system (GDS) to sign NDC content distribution deals with three major European airline groups (Air France-KLM, International Airlines Group (IAG) and Lufthansa Group).
  • self-service option for travelers using the new portal allows agencies to preserve resources while offering travelers an improved experience with the ability to easily add extras to their trip, such as adding meals, bags, selecting seats and automatically checking into their flight.
  • Enhanced APIs make it easier for advisors to understand offers and compare brands with similar attributes on a like-for-like basis. Travelport customers will also be able to easily identify upsell offers with NDC and ATPCO fares for a simpler, more modern browsing and shopping experience.
  • Agencies can better manage the hotel bookings they sell with Content Optimizer, a simple self-service rules engine.
  • so agencies can easily create and customize their own content rules.
  • mmoutsatsos on 24 Jan 22
     
    Travelport+ the next-generation GDS platform.
mmoutsatsos

How (And Why) To Move From A Tech-Enabled Services Business To A True SaaS Platform - 0 views

www.forbes.com/...siness-to-a-true-saas-platform

technology software Tech

shared by mmoutsatsos on 18 Jan 22 - No Cached
  • According to Gartner, SaaS, the biggest portion of the cloud market, is expected to grow to $113.1 billion in revenue by 2021.
  • companies are likely wary of undertaking the process of transitioning their organization from a tech-enabled service provider to a true SaaS platform out of concern over the challenges that may arise.
  • it’s unwarranted given the vast resources available to help in the process, including lessons learned from individuals who have experienced (and excelled at) these transitions.
  • ...15 more annotations...
  • While our team was aware that the potential for things to go wrong existed, they focused on delivering value and service to clients and end users, which was the driving force that motivated the team during and following the process.
  • SaaS benefits users across the board, including compliance, security, scalability, redundancy and cost efficiencies.
  • SaaS solutions offer tremendous savings, from both a cost and human labor perspective.
  • Companies can enjoy flexible pricing models and choose to pay as they go, use a subscription-based model or handpick the features they desire.
  • SaaS solutions create significant efficiencies by enabling self-service and personalization that is driven by the user.
  • added level of security SaaS models provide around an organization’s proprietary data as well as rapid development and innovation.
  • SaaS subscribers benefit from a more secure, constantly monitored environment and from on-demand rapid development and break-fix protocols.
  • Be resolute in the value proposition your customers and end users will experience after transitioning.
  • you must be regimented in communicating the value of making the transition while creating transparency to ensure that clients are informed, heard and happy.
  • • Make customers aware of potential risks. 
  • Be transparent about any drawbacks or material risks customers will experience by sticking with dated infrastructures and approaches.
  • • Don’t be bashful about a sense of urgency.
  • The fear of transition and change was far outweighed by the security and service risks that had previously been invisible to our client base.
  • In today’s complex world, providers must prioritize the needs of their customers as well as mitigate their risks.
  • SaaS solutions are the way of the future, maximizing a client’s benefits as well as their risk mitigation.
  • mmoutsatsos on 18 Jan 22
     
    Why you should move from a Tech-Enabled Service to a SaaS Platform and some things to keep in mind if you do decided to make the transition.
wenjieyang

When to Upgrade Your Hotel Property Management System | By Jeff Zabin - Hospitality Net - 0 views

www.hospitalitynet.org/...4085028.html

Technology Hotel business hospitality upgrade system

shared by wenjieyang on 28 Nov 21 - No Cached
  • next-generation hospitality technologies are the number one way to catapult their businesses to ever-higher levels of operational performance and guest satisfaction.
  • By integrating with add-on modules and third-party solutions, a next-generation PMS allows hoteliers to readily create a property- or chain-wide system.
  • hoteliers are deploying technologies that can connect with the PMS and seamlessly share data in the cloud.
  • ...3 more annotations...
  • The ability to delve into the mountains of PMS data to produce year-over-year evaluations, identify emerging market trends, analyze guest behaviors, etc., is a compelling benefit of a next-generation solution.
  • almost three-quarters 73 percent of hoteliers view the ability to improve performance reporting and business intelligence as one of the biggest benefits one can expect to gain with the right PMS.
  • Hoteliers should also gain a sense for the extent to which an advanced PMS would likely improve operational efficiencies and the overall quality of the guest experience. This will help determine which solution best fits their needs and is most likely to deliver the benefits they seek.
jsanc478

Benefits of proximity marketing systems for the hospitality - 0 views

alertiee.io/...imity-marketing-in-hospitality

technology Hospitality Hotel Software business

shared by jsanc478 on 07 Feb 22 - No Cached
  • Proximity marketing is a form of electronic marketing where customers are targeted by marketers based on their proximity to a certain location. Generally, these communications are personalised and aimed at motivating the customer to make a purchase in the immediate future.
  • There are several ways a proximity marketing system can be implemented. Options include:QR CodesGeofencing (RFID or GPS)BeaconsWi-Fi
  • Geofencing is a tool that facilitates proximity marketing by tracking a guest’s movement using an app that has been granted access to analyze their device’s GPS signal.
  • ...25 more annotations...
  • Beacon systems (like the Alertiee Plus) work by using Bluetooth to open a line of communication between a guest’s device and a specific location’s beacon when the two come close enough together to establish a connection.
  • In addition, beacons allow for much more flexibility, reliability, and detail in locations where GSP or cell signals are weak (e.g., malls, department stores, and hotels). If a guest enters the beacon’s Bluetooth radius the system will be able to communicate, regardless of any other factors. Beacons typically use Bluetooth Low Energy (BLE), which uses significantly less bandwidth and battery power than GPS-based geofencing systems.
  • Proximity marketing systems are incredible tools for streamlining and automating operations in the hospitality industry.
  • the most promising benefits of proximity marketing and geofencing technologies in the hospitality industry is in boosting sales revenue.
  • Alertiee will help you realise missing sales opportunities, stores’ performance based on conversion rate, and stores’ sales hotspots areas.
  • Alertiee will help you to provide a harmonious customer experience across your omnichannel business. Our technology enables customer experience, marketing and retail teams to close the gap between customers’ digital experience and their physical experience.
  • hospitality industry can use and benefit from these tools with a focus on streamlining operations, increasing sales revenue, and improving customer experience.
  • roximity marketing systems are innovative ways of accomplishing this.
  • Reviews
  • proximity marketing systems offer an ROI that is 16% greater than PPC SEM. In part due to its cost-effectiveness, proximity marketing has begun to see widespread adoption by companies like McDonald’s, Walmart, and Macy’s.
  • The process looks like this: Guest installs an app with geofencing capabilities and grants both GPS and notification permissions. App tracks guest’s location and sends updates to proximity marketing system using cellular data. App alerts proximity marketing system that guest has entered an area defined by owners as ‘the business’. Guest receives marketing materials in the form of push notifications via the app.
  • Proximity marketing is a form of communication strategy.
  • beacon systems don’t need to (and, in fact, can’t) track a guest’s location when they aren’t near the beacon itsel
  • geofencing technologies typically need to continually update their records of the guest’s location so that the system is aware when they enter the designated area.
  • How can proximity marketing and geofencing technology benefit hospitality businesses?
  • Check-ins
  • Key delivery
  • Menus 
  • hile both geofencing and beacon systems offer several benefits to businesses in the hospitality industry, beacons are by far the more intuitive and less invasive of the two.
  • Increasing sales revenue
  • Targeted marketing
  • Personalised marketing
  • Improving guest experience
  • Room service
  • Wait times
  • melnetra112 on 07 Feb 22
     
    Proximity marketing and geofencing can benefit hospitality businesses in streamlining and automating operations with reviews, the increase in sales revenue will assist with marketing room-service order. This system improve guest experiences such as room service, wait times.
  • jsanc478 on 12 Apr 22
     
    This article talks about all of the positive benefits of proximity marketing system for the hospitality Industry. How the Industry can benefit from the tools that will bring increase in revenue and improvement of customer services and work. It explains also how geofencing and beacon system will offer benefits to certain business in the industry.
alejandrodiazfiu

the-future-of-hotels-customized-experiences-sustainable-practices-final.pdf - 1 views

shared by alejandrodiazfiu on 21 Aug 23 - No Cached
  • Think about micropersonalization. You can imagine a world in which every single touchpoint with a guest is unique. On our digital channels, we’ll be able to recognize the guest, know their history and their background, and contextualize what we show them.
  • we’ll allow each guest to personalize many details of their stay: the temperature in the room, the scent, the layout, what side of the building the room is on. T echnology will help make sure that we provide consistency across the entire customer journey and that we offer something distinctive for every single guest.
  • You can also decide to go straight to the room with your mobile app, so the reception and transactional process will disappear if you prefer. That will free up the hotel staff to dedicate their time to helping guests in more active, less transactional ways.
  • ...1 more annotation...
  • I’s impact is going to be huge, and that’s true in marketing as well. It is certainly going to help us be more predictive. Based on the previous booking history of our guests, we’ll be able to determine what they will like in the future, so we can make better suggestions to them about hotel brands, destinations, and guest experiences. We might soon be able to use AI to determine what our next marketing campaign should be.
  • alejandrodiazfiu on 21 Aug 23
     
    In envisioning hotels in the 2030s, technology plays a transformative role for Accor's C-Suite. Executives emphasize "augmented hospitality," which entails highly personalized guest experiences driven by advanced technology. They anticipate a future where AI and generative AI enable micro personalization throughout the guest journey. From recognizing guests' preferences to offering tailor-made room settings, technology ensures a unique and seamless experience. Furthermore, technology is poised to revolutionize booking processes. Accor is exploring AI-driven marketplace platforms where customers interact directly with hotels. This shift eliminates intermediaries, offering real-time, personalized offers. Additionally, the potential use of NFTs for unique experiences and virtual exploration aligns with Accor's tech-forward vision. In essence, technology will be the linchpin in crafting memorable and individualized hotel experiences in the 2030s.
priscillamuniz

How to Strike a Balance Between Automation & Personalization in Hospitality | Hospitali... - 0 views

hospitalitytech.com/on-personalization-hospitality

shared by priscillamuniz on 15 Nov 21 - No Cached
  • From apps and facial recognition to robotic butlers, technology is rapidly moving in on the very human world of hospitality.
  • Studies show that 75% of guests still value face-to-face interaction alongside other communication channels.
  • Ultimately, technology and personal service need not be in conflict if you focus on enhancing your guest experience.
  • ...1 more annotation...
  • It’s less about gimmicks and more about giving guests the option to choose how they want to interact and when. It’s about greater convenience and efficiency. It’s about building connections that optimize guest experience before, during, and after their visit. 
  • mmorr116 on 15 Nov 21
     
    With proper management, the perception of AI/robotics as a block to personal touch can change to a perception of convenience and luxury. The key is to use the right mix of technology and person-to-person interaction giving guests the option to choose how and when they want to interact. Both should help to enhance, not only operational efficiency but, build stronger guest connections before, during, and after their visit.
  • priscillamuniz on 16 Jul 23
     
    In past discussions we discussed how the hospitality industry is moving forward with advanced technology in property and restaurants. The article discusses how important it is to have a smooth transition of those services but also striking a good balance of high-tech and face to face that can ensure and build confidence with guest and provide long-term loyalty.
Alma Beatrice

Property Management Software 101: Getting Setup - Innago - 1 views

innago.com/ent-software-101-getting-setup

software property management landlords accounting technology

shared by Alma Beatrice on 26 May 23 - No Cached
  • As a landlord in 2022, you know that property management software is a game changer. It streamlines the most important aspects of your business and saves you precious time. Even better, there are free platforms with the same capabilities as many paid ones. So, you’ve adopted the technology, but now what? In this article, we will walk through how to get set up and some key things to keep in mind when you’re starting out with property management software.
bbalthaser

Tech boost to hospitality sector by integrating backend deliveries in real time - BW Ho... - 1 views

bwhotelier.businessworld.in/...12-01-2023-461365

shared by bbalthaser on 28 Jan 23 - No Cached
  • . The non-intrusive integrated technology used by most of upscale top and medium hotels, help the customers just to scan their details and complete the procedures, mini robots welcome them, food orders are accepted over virtual calls voice-activated and many more glitz that has added to the welcome bouquet.
  • As the entire challenge has been created by multiple channels of payment technology, it is imperative that it will need superior tech solutions to unlock the back-end processes and prioritise them.
  • Truthfully, the hotel entertains the guests entirely free-- without any payment against them, as they are not settled.
  • ...1 more annotation...
  • Using AI over API, a Smart product will map every detail and show a clean dashboard to the account time while beeping off those entries which are overdue and needs to be followed up.
  • bbalthaser on 28 Jan 23
     
    This article points out a flaw in current PMS systems that haven't been addressed by the tech world. The right or future PMS system will have an integration that continues to provide the "non-intrusive integrated technology" that still helps the BOH provide seamless real-time payment solutions. Currently, the challenge resides in the "multiple channels of payment technology" that saturate and complicate the settling of payments in BOH. Guests are "entertained for free" until that payment on the backend has actually been settled. Delays and dysfunction are at the crux of this issue. Utilizing a modern PMS with integrations that help solve complicated and often messy payment issues will help management and consumers alike. This is a topic I hadn't even thought of. But now thinking about it how does money actually get from point a to point b. It does have to be "released by one institution or another" electronically, human or ai or otherwise. I think the many ways we can now pay for things does muddy the waters when it comes to how a business can get paid. Not offering a variety of payment options is not an option and will deter people from using your services. So we have to get creative, but thankfully technology is catching up and emerging to provide for these complications that "tech" has created.
ajean132

Location-Based Marketing: The Complete Guide for Ecommerce - 0 views

www.verfacto.com/...location-based

technology hospitality marketing

shared by ajean132 on 19 Nov 22 - No Cached
  • location-based marketing is targeting potential and existing customers based on their geographic location. It matches opted-in location data gathered from smartphones to points of interest.
  • Location-based targeting heavily relies on mobile device data. It detects a mobile device’s geolocation to alert its owner about an offer from a nearby business. Such alerts are typically delivered through SMS text messages, search advertisements, push notifications, or ads in mobile apps.
  • an affordable way to create more personalized marketing content and encourage customers to convert. According to the LBMA’s 2020 report, over 40% of companies name the ability to target as the most powerful benefit of this kind of marketing strategy. 20% mention brand recall, and around 15% say it drives foot traffic and sales at POS.
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  • Geotargeting uses IP addresses, unique codes that make connected devices identifiable. Then, it matches the IP address of a mobile device to a country or ZIP code and determines where the user is located. The technology detects the user’s location to serve them personalized messages
  • This method is based on using GPS technology to create an area with borders. It may be anything like a shopping mall where you have a store or a business center. Mobile users get a marketing notification or message whenever they cross the border. They may receive information on nearby stores, special offers, or other promotional content.
  • Beacons are small, wireless transmitters that use Bluetooth or WIFI to connect with predetermined apps running within range of the beacon. They send signals to the user’s device to prompt a server to serve specific content
  • Geo-conquesting utilizes GPS technology to target users close to competitors’ businesses and drive them away. You create a virtual parameter around the competitor’s location and send better deals when consumers enter it.
  • This approach means that you target users with online ads on their smartphones. You create audience segments in a mobile ad platform to specify whom to reach and when.
  • Geotargeting, geofencing, and geo-conquesting are suitable for promoting your dining place. But note that when it comes to food & dining, location marketing may be less potent for small restaurants. National and local chains usually benefit from it more
  • With location data, the marketing teams of resorts, hotels, amusement parks, or beaches can engage with people in the area. Since potential customers in resort destinations come and go, real-time notifications can boost engagement
  • ajean132 on 19 Nov 22
     
    This article breaks down several methods of location-based marketing and the ways they can be applied. They provide recommendations on how hospitality businesses can implement this technology to their advantage.
ahyla001

Understanding Digital Business Models: Virtual Restaurants And Ghost Kitchens - 0 views

www.forbes.com/...restaurants-and-ghost-kitchens

Ghost Kitchens Virtual Restaurants hospitality

shared by ahyla001 on 11 Jan 23 - No Cached
  • a recent report by Statista predicted that worldwide online food delivery revenue will reach over $324 billion in 2022.
  • A virtual restaurant is a restaurant brand that only exists online.
  • This model helps existing restaurants get more out of their current business.
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  • One way to look at it is that ghost kitchens take more of a WeWork approach, offering flexible leases to operate a dedicated commercial kitchen.
  • For a restaurateur who is starting from scratch, a ghost kitchen can be an affordable option (like a food truck), rather than setting up a traditional brick-and-mortar operation.
  • The segment for both virtual restaurants and ghost kitchens is still young and wide open
  • A winning digital-only restaurant marketing plan should include leveraging national partnerships with the online ordering/delivery platforms, sophisticated digital marketing, search engine optimization and social media creation, as well as everything from professional food photography, menu design and much more.
  • Each app has their own customers, and if you are not listed on a certain app, you simply don’t exist to the people who use it. Each platform will bring incremental revenue.
  • Don’t just live on the third-party apps. And remember that photos are really important with digital storefronts.
  • There is a substantial amount of volume that must be hit just to break even; in my experience, this is typically $600K to $700K in annual sales.
  • First, both models are part of an emerging restaurant segment that primarily exists online, with no physical storefront and with a major focus on off-premise dining and delivery.
  • ahyla001 on 11 Jan 23
     
    This article is about Virtual Restaurants, Ghost Kitchens, and the differences between the two. To be honest, I was not really familiar with either of these concepts before today, though I can see the appeal of both and why they are increasing in popularity. It's obvious that the pandemic played a large role in accelerating the popularity and significance of these kinds of services but I do not think things will slow down. It is evident that people like the ability to order a wide variety of food and get it in a timely manner while still retaining its quality. I think that ghost kitchens are a great opportunity for people to test out their restaurant concepts without committing to a long term lease, a large investment in equipment, etc. I think that it will lend to more diversity in delivery food and potentially even higher quality.
  • emilywest5 on 14 Jan 23
     
    Ghost kitchens is such an interesting concept and the name just grabs you! I skimmed through this article and will definitely go back to properly read it once I have the brain capacity to do so haha. Judging from your review on it these are becoming popular and significant in our day in age.
vriverol

Airbnb is out, new disruptors are in | Hotel Management - 1 views

www.hotelmanagement.net/...airbnb-out-new-disruptors-are

shared by vriverol on 16 Jan 23 - No Cached
  • At first blush, it may seem that Sorenson was calling out the likes of Airbnb, a common target blamed for poaching travelers seeking hotels. However, this is not the case. Instead, Sorenson said it is the likes of Google, Facebook, Amazon and Alibaba that have captured his attention.
  • ng hotel
  • velers s
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  • . Instead, Sorenson said it is the likes of Google, Facebook, Amazon and Alibaba that have captured his attention.
  • “They are all trying to have a profile for every customer, so how do we use that to make sure we are monetizing as much of that relationship as we can?
  • If companies such as Google, Amazon or Facebook make a push into the hospitality business, there is no doubt that the level of disruption on the current business environment would be staggering.
  • Getting to know your customers and what they value is something that Amazon, Google and Facebook have mastered
  • According to Nassetta, hotels and hotel operators are masters of their environments. If they fail to capture guest attention, it is no one’s fault but their own.
  • vriverol on 16 Jan 23
     
    While Airbnb is still one of the larger competitors the hotel industry is up against, at the NYU Hospitality Conference, a new possible disruptor was brought into question. Speakers began to discuss the possible disruption that online services like Google and Amazon to name a few. The advantages that these companies have, should they dive into the realm of hospitality, is the sheer amount of information that these sites contain about the consumer. Although they have this extensive data, they are lacking in interpersonal experience as these companies don't deal with the consumer physically. The hotel industry however, leads far ahead of these companies in this regard, as it's what they've been known for. However, for the hotel industry to ultimately come out on top, they will need to partner with these companies and work together, rather than be taken down. 
shineal

Hospitality Digital Technology: Challenges, Priorities and Buzzwords | - 4 views

hoteltechnologynews.com/...enges-priorities-and-buzzwords

hospitality technology

shared by shineal on 19 Jan 21 - No Cached
  • With the explosion of the “digital way of life”, the customer journey has become increasingly complex, forcing hoteliers overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
  • Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications.
  • there are two categories of guest-facing digital technology:
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  • Today, the vast majority of hoteliers are primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology.
  • Guest Services Technology
  • Guest Engagement, Acquisition and Retention Technology
  • Today’s hoteliers must create and manage a robust digital presence and engage, acquire, service and retain travel consumers in this increasingly mobile-first world.
  • In other words, hoteliers’ technology focus and investments end where the OTA focus and investment begin.
  • With nearly 59% of online travelers now visiting the hotel website from mobile devices,
  • a mobile-first website design is a must.
  • Mobile-first responsive website with
  • cloud hosting and CDN (Content Delivery Network) provides far better server response times and faster download speeds.
  • Quite often different teams at the property use different sets of data in their day-to-day operations, creating a total “data integrity mess,” which directly affects the property’s guest acquisition and retention efforts.
  • They must understand and invest in digital technology and marketing that enables the best possible user experience, provides the best customer service, increases efficiencies and boosts revenues.
  • From a technology perspective, the challenge to hoteliers is to create a hotel and room environment that at least matches but preferably exceeds their guests’ home environment. In other words, hotel and room technology, amenities, and features should be the same or better than what guests already enjoy at home. These include:
  • The future of this technology is the Smart Guestroom which will be completely personalized to guest preferences and loyalty member profile.
  • “Imagine a world where the room knows you, and you know your room.”
  • Hoteliers are overwhelmed by the amount of technology, data, and digital marketing silos and the need to work with multitude of vendors in their guest acquisition and services efforts.
  • Each team has its own technology tools, databases, and vendors which are not in communication with the other teams.
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology since they do not have to worry about on-property technology and guest experiences.
  • Reluctance to invest in digital technology:
  • Antiquated accounting in hospitality:
  • The technology and data fragmentation in hospitality
  • These are the major impediments to the industry becoming a digital technology-driven and technology-savvy industry:
  • Recently, an independent hotel introduced room service delivery robots, which would have been great if the rest of the hotel tech stack were in order, and if it weren’t for the 6-year old property website, and absence of any CRM technology.
  • Hotels should first focus on the fundamentals of the technology stack before implementing more advanced things.
  • The U.S. hospitality industry is a $155 billion industry. This provides endless opportunities for smart technology vendors to thrive and service the industry with state-of-the-art solutions.
  • The industry needs fewer, as opposed to more, technology vendors servicing the industry.
  • The industry has a “vendor deficit disorder” in the sense of being overwhelmed by the number of tech vendors and solutions out there.
  • Hoteliers need to monitor, proactively inquire about and familiarize themselves with the Next Generation Technologies that are already making their way into hospitality, including Artificial Intelligence (AI), Internet of Things (IoT), Voice Assistants, Chat Bots, Robotics, and Blockchain.
  • Over the next 3-5 years we will witness wider adoption and implementation of the following next gen technologies:
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology.
  • Hoteliers must wake up to the fact that by being primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology, they are allowing the OTAs more visibility to engage, acquire and retain the online travel consumer.
  • Digital technology is making its way into every aspect of the industry: hotel operations, guest services and communications, revenue management, distribution, CRM and marketing.
  • Today’s hotelier must understand, know and use digital tech solutions in their everyday environment, and be able to assess, evaluate, recommend and acquire technology solutions to improve guest satisfaction, operational efficiencies and productivity, customer service and revenue.
  • Website Technology: The property or hotel brand website has become the gravitational center of all hotelier’s efforts to engage, acquire and retain the customer. Any marketing efforts of the hotel today lead the potential customers to the hotel website. Today’s website technology includes cloud-based Content Management System (CMS), comprehensive merchandising suites, reservation abandonment tools, personalization pricing and content, technical SEO, cloud hosting, and robust analytics suite
  • The goal here is very clear: bridge the guest data and technology silos in hospitality and create an end-to-end solution, empowering hotels to acquire new guests, engage current guests, and retain past guests by combining digital marketing, website, and CRM data into one cohesive marketing and personalization platform.
  • The “digital way of life” adopted by today’s tech-savvy travel consumer is forcing the hospitality industry to accelerate the adoption of digital technologies and become a 100% digital technology-enabled industry.
  • nashalsiddiqi on 31 Aug 21
     
    The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.
  • rosedelice on 19 Jan 22
     
    Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently
  • shineal on 20 Jan 23
     
    This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.
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