IATA Chief Cites GDS Partner Role, But Remains Critical - 0 views
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While remaining critical of GDSs, IATA director general Tony Tyler sounded a somewhat less combative tone toward “our global distribution system partners” during his keynote speech at the IATA annual general meeting in Beijing.
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Giovanni Bisignani, who retired as director general last year after 10 years in the post, made the GDS industry a frequent target of his famous “Basta!” moments over segment fees.
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More recently, Tyler has excoriated GDS companies for what he called a failure to meet the changing needs of airlines as they adopt new merchandising methods.
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The International Air Transport Associate (IATA) at their annual general meeting in Beijing have had enough with the outdated Global Distribution Systems technology. The new Director General Tony Tyler indicated that in the 70's the system was cutting edge technology expanding distribution for airlines but years later the technology lacks innovation and must be brought up to date with airline product differentiation. This can be done by adopting new standards through XML messaging schema. Farelogix has donated XML through Open Axis, an organization that promotes the XML technology for linking airlines with distributors, similar to the technology that American Airlines has been using. IATA indicates that this year they will define the foundation standards in partnership with the GDSs, a necessary progression.