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jchac014

LG Electronics Partners with Hilton Hotels to Recycle Old TVs - 1 views

www.waste360.com/...-hilton-hotels-recycle-old-tvs

electronics partners hilton hotels tvs business solution Green

shared by jchac014 on 23 May 20 - No Cached
  • TVs are the largest contributor to electronic waste, which is one of the fastest-growing waste streams in the world.
  • To address this issue, Hilton Hotels recently teamed with LG Electronics to create a TV recycling pilot program.
  • The need for an e-waste recycling solution is urgent. Not only is the waste prevalent, but it’s also toxic.
  • ...7 more annotations...
  • “Hilton is committed to minimizing waste by providing our properties with a sustainable solution for the proper disposal of their existing TV sets rather than sending them to a landfill where they can leak harmful substances in the environment,” says Judy Pines, director of sustainability and responsible sourcing at Hilton.
  • Working together, Hilton Hotels, LG and GSS recycled nearly 400 older flat-panel hotel TVs from the Hilton Newark Airport.
  • Each recycled TV set was replaced with a new 43-inch Energy Star certified LG flat screen TV. The program was successfully executed in four days and had a minimal impact on guests.  
  • The old TVs were transported to an e-Stewards-certified recycling facility in New York, where they were manually taken apart and sorted into various components. “Parts that cannot be dismantled efficiently are shredded into smaller e-waste pieces and eventually broken down even further,”
  • TVs contain valuable and reusable materials such as plastics, copper, gold and glass and approximately 99 percent of the TV components can be repurposed into new electronics
  • One option is a turnkey solution that includes the installation of new TVs, the removal of old TVs (50 unit minimum), TV programming and transportation to a recycling facility. The second option is for recycling services only and includes the removal of the old TVs and transportation of the old TVs to an e-recycler.
  • In addition to partnering with Hilton Hotels, LG has focused on making responsible recycling a priority.
  • jchac014 on 23 May 20
     
    TVs are the largest contributors to electronic waste. Electronic waste recycling solution is urgent because the waste is toxic. LG partnered with Hilton Hotels for a recycling program to efficiently recycle their old TVs without sending them to a landfill or somewhere overseas. Through the program, recycled TVs were replaced with newer 43" Energy Star certified LG flat screen TVs.
Jennifer Koren

Investment in Hotel Technology Pays Off with Increased Group Revenue - Charmed by Hospi... - 5 views

hospitality.cvent.com/...f-with-increased-group-revenue

IT Technology Hotels Hospitality

shared by Jennifer Koren on 18 Jul 12 - No Cached
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers?
  • Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue’s departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, “Insert IACC blog post title URL” we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel’s lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT services in the white paper “What Do Planners and Trainers Really Want in Their Meeting Service?” All IACC-certified conference centers are required to have an on-site IT team to ensure technology functions properly. Now, the need for a knowledgeable IT team that really understands technology and can cater to individuals and group business is spreading to other hotel markets.   These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests. Want to learn about other ways hotels are using technology to build relationships? Check out Enhancing Your Social Networking Site with a Social Concierge! to maximize social media and connect with guests, attendees and planners!
  • More efficient billing
  • ...19 more annotations...
  • Service requests like housekeeping and in-room dining are instantly sent through the system,
  • ensure technology functions properly.
  • Virtual concierge service on guest room TVs
  • On-staff IT team
  • Virtual business centers
  • To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience.
  • Virtual concierge service on guest room TVs
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B.
  • On-staff IT team
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • Virtual concierge service on guest room TVs
  • More efficient billing
  • As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • On-staff IT team
  • Virtual business centers
  • To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties.
  • Mengchao Li on 18 Jul 12
     
    Hotels developing High IT technology have taken a great deal of advantages from it which makes prosperous business and better customer service with high efficiency and goal-achieving process. In this article, it proclaims some prevailing high-techs used in hotels. Such as the In-room HD TV in Hyatt properties. It provide almost all the online computerized services accommodating customers with document-printing service, in-room dining service, restaurant reservation service, and even the email-checking, weather checking service. The on-staff IT team would oversee the IT application over the whole property, including upgrading, maintaining, and functioning. the impressive technology tools would be inevitable trend developing hotel industry.
  • ...9 more comments...
  • Irine Wallace on 17 Sep 12
     
    "Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn't just a hotel app. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue's departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, "Insert IACC blog post title URL" we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel's lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT serv
  • Irine Wallace on 17 Sep 12
     
    ARTICLE SUMMARY Hospitality industry is not only using technology to improve customers' experience but also to improve the bottom line as well as increase group use of the property. Hotels operators and owners are increasingly using conference centers and other meeting venues to attract business groups, seminars and conferences with new technology, and it isn't just a hotel app. Many of the branded hotels such as Hyatt Hotels with in-room HD TVs by Roomlinx Inc. are using the technology to allow guests to make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Hotels are investing in technology to provide these services and to compete effectively.
  • yuzhu li on 24 Oct 12
     
    Due to the market segment of the Groups, hospitality industry has focused on the IT investment on Groups. And there are some technologies for leisure and business travelers like virtual concierge service on guest room TVs, more efficient billing, virtual business centers, and on-staff IT team.  All these implements can benefit hotels and customers with a convenient, reliable, and profitable outcome. Besides that, it is super cool. 
  • Qike Chu on 25 Oct 12
     
    Nowadays, technology becomes one of the most important issue in hospitality industry. More and more hotels are going to pay more attention to their technologies such as APP application. Besides those technologies benefiting leisure travelers, investment in hotel technology also pays off with increased group revenue. Conference and convention become important parts in hotels, which means lots of meetings or events are choose to be held in hotels and lots of hotels decided to target their markets as convention directly. As in this article, it is talking about creating cool technology to increase the revenue based on group business. It stated Hyatt Hotel as an example to put virtual concierge service on guest room TVs, which is object to attract new markets as well as group business. What's more, an on - site IT team are going to be required in order to ensure hotels' technology functions properly. Having this kind of IT team, any questions can be responded fast. Therefore, investment fo those kinds of technology not only can bring more new markets or customers but also lead to quick return on hotels' investments, especially in F&B. 
  • Michael Anthony on 26 Oct 12
     
    I don't understand where this document will print if you don't have a printer with you? Will it print at the front desk somwhere? What if it's confidential information and how secure is this system? If you put more technology and have it be so accesible even when your having a meal you would have to hope that dinners continue to order otherwise you'll never be able to turn the table. Also, some dinners must not be as savy as others and won't like this idea of being able to do everything from the TV in your Hotel room. I know I wont even use the feature at the end of the day I dont feel like playing with tech. Others may want to escape tech because they have been around all through the work day, it may feel like you never stop working.
  • Ting Li on 26 Oct 12
     
    This article talks about the benefit of investing hotel technology. As it mentioned, technology is another way of gaining group business and marketing the hotel and meeting center. Here are four of these new popular tools for travelers. They are Virtual conceirge service on guest room TVs; More efficient billing; Virtual business centers; and On-staff IT team. For the Virtual conceirge service on TV, guests can do many things and request services through this system immediately. It can improve not only the departmental efficiency, but customer satisfaction as well. By using the virtual business center, cutomers can enjoy a dining experience. These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. To increase group business, hoteliers are comfortable with this investment and they know that there's a return on investment with generated buzz/venue marketing and satisfied guests
  • LU DENG on 26 Oct 12
     
    This is an interesting and useful article that reminds me of the importance of new technology investment in hotels' conference centers and other meeting venues. Technology has become an efficient method in winning group business and marketing a hotel. There are several new hot tools for leisure and business travelers. For instance the virtual concierge service on guest room TVs, efficient billing, and virtual business centers. If a guest is able to make service requests, check email, use the Business Center, print documents and receive customized messages from meeting planners through an in-room HD TV by Roomlinx, the whole departmental efficiency can be improved and the guests' satisfaction can be enhanced to a higher level. This is useful to attract business travelers who care about these areas of service and it also leads to a quick return on investment too. When the discussion of hotel Wi-Fi services has been outdated, the topic of investment in technology amenities that provide the same comforts of home or the office is becoming another focus in hotel industry.
  • Yaping Li on 27 Oct 12
     
    This article introduces some new technology applied in the hotel. Nowadays, the hotel will adopt some new technology to attract more and more guest. Like the article said, "technology is just another way hotels are winning group business and marketing a hotel or conference center". The article introduce the Hyatt Hotels adopt the virtual concierge service on guest room TVs that offer a good service for guest and try to appeal to new markets and drive group business. The article also involves the revenue management system that the hotels are investment can help the hotel deal with data effective and increase revenue for properties. The new technology that the hotel applied will not only improve the guest experience but also can increase the revenue of the hotel.
  • TIAN LIU on 06 Mar 13
     
    Further analyses of our data suggest that as industries become more competitive, the effect of IT on profitability increases. IT investments also had a greater effect on profitability in the service sector than in the manufacturing sector. A possible explanation for this finding is that services allow greater IT-enabled customization and professionalization. One key takeaway from our research: All other things being equal, executives should accord higher priority to IT projects that have the potential for revenue growth over those that focus mainly on cost savings.
  • Xueling Wang on 07 Mar 13
     
    Hotels, conference centers and other meeting venues are increasing group business with new technology. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. There are some of these new hot tools for leisure and business travelers. 1. Virtual concierge service on guest room TVs 2. More efficient billing: Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. 3. Virtual business centers: Socialization through technology and food and beverage outlets is increasing revenue for hotel.
  • Jennifer Koren on 24 Oct 13
     
    This article examines the new technology that hotels are investing in. In room concierge, billing ease, on- staff IT team, and virtual business center all make the hotel guests experience more comfortable and easy. Whether traveling for business or pleasure, the new technology is worth investing in for these hotels.
Berta Lai

TV Industry Disruption: Aereo's Threat and Promise - 0 views

www.ecommercetimes.com/...77155.html

tech mobile cable TV web

shared by Berta Lai on 27 Jan 13 - No Cached
  • the cable television model is old and broken, and the need for lower-cost alternatives is growing. The timing may be right for companies like Aereo to transform cable television the way Apple and Google changed wireless
  • Aereo uses a variety of technologies to get all the channels you want to watch. It uses antennas to capture local TV signals and store the broadcast content in the cloud. It makes other channels available over the Web. It provides live TV on smartphones, computers and tablets, in addition to your television, through a set-top box.
  • We may indeed be about to step into a new universe of ideas and products in the television industry -- at entirely new pricing models. This change will sweep the industry and affect us all. Many new companies will pressure existing market leaders. Those that can change can continue to lead. Those that can't will wither and die the way the long-distance industry did a decade ago.
  • Berta Lai on 27 Jan 13
     
    The introduction of Web TV service by Aereo is going to lead to another serious threat to the cable TV companies by offering lower-cost choices to customers with the same channels you may get thru cable TV. In addition to your television, it provides live TV on smartphones, computers and tablets, through a set-top box. Aereo is going to change the cable tv industry, no matter Aereo succeed or not in pursuing this idea, the revolution will keep going, and cable tv companies cannot ignore the fact.
bbalthaser

Philips PDS helping hotels reduce e-waste with software update - Recycling Today - 0 views

www.recyclingtoday.com/...software-update-reduce-e-waste

shared by bbalthaser on 20 Feb 23 - No Cached
  • Latest figures show a record-breaking 53.6 million metric tons of e-waste in 2019, up 21 percent since 2014.
  • Part of Philips PDS’ ongoing commitment to improving its own and its customers’ green credentials, its MediaSuite Android-powered TVs – found in hotels and hospitals around the world – now get better with age, with regular updates bringing a consistent, high-performing experience, regardless of when the TV was purchased.
  • From reimagining packaging through to extending product lifetimes, sustainability is a key requirement for our customers and a clear deliverable achieved with these updates.”
  • ...2 more annotations...
  • “With MediaSuite and our Extended Lifetime guarantee, hotel TVs get better with age, ensuring greater return on investment and the ultimate, uncompromised TV viewing experience for every guest in every room.”
  • We don’t believe in limiting the latest and greatest features to the newest Philips models. We want our customers to be able to offer the best experience at all times, not just when their TVs are due for replacement. We hope our strategy brings some welcome relief to the industry, both today and into the future,” Verhaeghe says.
  • bbalthaser on 20 Feb 23
     
    Phillips a manufacturer of TVs and other electronics made efforts to reduce its carbon footprint in terms of e-waste by extending the lifetime of its current products used in hospitality. They did this by creating software updates that would upgrade the TVs without having to replace them with newer models that have all the bells and whistles that guests expect to have in newer Smart TVs. Since 2019 "53.6 million metric tons of e-waste" have been calculated up 21 percent since 2014. Laptops and TVs are among the highest number of items being discarded. Phillips like many companies has committed to making green initiatives and one of these ways was with currently used TVs in the industry. Rather than replace them with a newer model they can update with simple software which allows them to last longer. Sustainability has been at the forefront of customers' minds and Phillips made its own commitment to sustainability in the industry. It is great to see tech giants making efforts to be sustainable. I know we hear about "green initiatives" but we often don't see them. This is something tangible and has a huge impact not only on the tech side but for hospitality providers. Instead of needing the greatest and latest they can save money and keep using currently purchased tech and just upgrade it. I find this very appealing especially for smaller HSP that may not have budget replacement every so often. I also find this good for consumers because it can also be done at home. These updates are available for all Phillips tv users, not just HSP. So this goes a long way to benefit the environment. And many more ideas can come from this simple idea.
Alyssa Westmeyer

Hotel technology trends that are changing how hotels do business - 1 views

www.lodgingmagazine.com/...2

pms cloud

shared by Alyssa Westmeyer on 03 Oct 13 - No Cached
  • Choice created the software in 2003 as an inexpensive solution for franchisees of its economy brands.
  • The PMS had a lot of growing pains at first, but eventually it became more and more cloud enabled and was adopted across the company.
  • “A lot of companies had outsourced their IT and now they’re bringing it back in house because they can do almost everything they need on the cloud or through software as a service.
  • ...4 more annotations...
  • Switching to the cloud from a client server platform pays off with a big drop in both the initial capital outlay and the ongoing operating costs for the property management and other systems.
  • pects of a franchisee’s business, from guest check-ins and housekeeping services to billing and finances. Over time new features have been rolled into the software platform making it more robust and useful for hotel owners—it’s currently distributed in eight countries and available in four languages. And while plenty of cloud-based PMS packages are now available from third-party vendors like Micros, Maestro, and RoomKey, Choice’s internal solution has garnered its fair share of attention. “We had been getting knocks on the door from IT vendors at other hotel companies and individual Choice franchisees that own other brands, saying they were interested in our product,” says Pacious, “So we set up a new division so we could take a look at other opportunities we could develop.” This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles attachment-3
  • his led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles Hotel Market Insight: Cleveland a
  • This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system.
  • Alyssa Westmeyer on 03 Oct 13
     
    Choice Hotels has been a industry leader in the cloud PMS movement. They identified the opportunity to create their own platform 10 years ago when cloud was barely on the radar and have now successfully distributed it to 5,500 of their properties. Unique functionality built into the system is internet redundancy via cellular data plan, company-wide campaign pop-up messages to staff, interface to Pegasus and revenue management through predictive analytics. The platform has been so successful that, in response to inquiries from other companies who wanted to use Choice's proprietary system themselves, they created an additional revenue stream by establishing a separate company that sells and creates custom cloud PMS systems. One advantage pointed out is that managers no longer need to be on property to access and make changes to their PMS. While this is hugely beneficial to the majority of the industry (who already work long hours and visit the property on their day off), there may be some who take advantage of the situation. If this becomes the case, less oversight at the property means that operations has the potential to slip. It doesn't seem that this is a concern for Choice Hotels but it should be considered.
Jia Kim

Stop, look and listen before investing in hotel tech - 1 views

www.hotelnewsnow.com/...before-investing-in-hotel-tech

technology investment Hotel technology

shared by Jia Kim on 23 Oct 13 - No Cached
  • Before investing in hotel technology, stop to reflect and observe what travelers really want and need
  • guests will start to question why they should pay for this tech when they don’t need it, don’t want it and, most importantly, don’t use it.
  • why
  • ...10 more annotations...
  • To understand what the guest really wants and needs: STOP, LOOK and LISTEN!
  • adding Blu-ray players or IP-TV systems with video-on-demand functions?
  • Less is more
  • 1. Super-fast, reliable and suitably priced Internet access
  • 2. A well-lit room with simple controls
  • 3. Power sockets, power sockets and more power sockets
  • 4. Temperatures that can be easily controlled, both up and down.
  • 5. A place to work
  • 6. And as for the TV, include 24-hour news channels, sports channels and some entertaining TV channels
  • what guests want from a hotel room with three Cs: 1. Clean 2. Comfortable 3. Connected
  • Jia Kim on 23 Oct 13
     
    Today's many hotels have been trying to innovate their hotel technology to keep pace with their competitors. However, it seemed like that they're too much depend on the unnecessary and expensive technology. Thus, before investing the hotel technology, stop and look and listen people and what the travelers really want and need. Instead of adding Blu-ray players or IP-TV systems with video-on-demand, or putting an expensive dedicated shaver socket into the bathroom, hotels need to rethink and downsize. Here are some simple and short lists. 1. Super-fast, reliable and suitably priced Internet access 2. A well-lit room with simple controls. 3. Power sockets, power sockets and more power sockets. 4.Temperatures that can be easily controlled, both up and down. 5. A place to work 6. And as for the TV, include 24-hour news channels, sports channels and some entertaining TV channels. From the lists, what guests want from a hotel room with three Cs: 1. Clean 2. Comfortable 3. Connected For conclusion, too many investment on expensive and unnecessary technology would lead a fail in ROI. Rather than just spend money on the technology, hotels should rethink and research what the guests really want while they're staying.
Yekaterina Ponomareva

TVs may soon be used to spy on you | SmartPlanet - 0 views

www.smartplanet.com/...10916

shared by Yekaterina Ponomareva on 30 Mar 12 - No Cached
  • TVs may soon be used to spy on you
  • uring most recent Consumer Electronics show, industry giant Samsung showcased thier new line of Smart TVs, which featured technologies they felt were capable of revolutionizing the viewe
  • rience
  • ...3 more annotations...
  • Samsung is doubling down on its core TV leadership and attempting to make the TV the main household Internet device
  • designed to adapt to the preferences of each individual user can also be used to pass that information along to others without the user’s knowledge.
  • The plasma and LED TV sets are built with a camera and microphones located along the top of the screen bezel, both of which are connected to the Internet to allow instant access to readily available apps stored on the Samsung cloud.
lethannelson268

Ultra-Luxury Sinclair 'Smart Hotel' Outfits Every Guest Room with LG OLED TVs | Digital... - 0 views

www.digitalsignageconnection.com/ry-guest-room-with-lg-oled-tvs

shared by lethannelson268 on 22 Nov 20 - No Cached
  • the first truly smart hotel in the United States. And, with top-of-the-line OLED hotel TVs from LG Business Solutions USA in every room
  • world’s first hotel to run almost entirely on Power-over-Ethernet
  • 55-inch LG OLED 4K UHD TVs in all 164 guest rooms and 65-inch LG OLED 4K UHD Wallpaper displays in 15 luxury suites and public areas – creating the ultimate digital guest experience.
  • ...2 more annotations...
  • The difference between a traditional mirror TV and our smart mirror TV is that performing physical maintenance on the traditional version requires taking the whole mirror off the wall, which is a labor-intensive process. With Pro:Idiom integrated into the smart mirror, we now have a solution that is much simpler to install and service. It no longer needs to be removed from the wall. The service now happens through the software. Plus, it can even be powered through Power-over-Ethernet
  • The Sinclair Hotel’s use of Power-over-Ethernet (PoE) throughout the entire property is a leap forward in design and efficiency. All guest rooms and common areas run almost entirely on PoE, so there are very few 120-volt outlets or appliances. This technology enables the hotel to reduce its energy consumption by 30 to 40 percent while reducing the risk of electrical malfunctions
  • lethannelson268 on 22 Nov 20
     
    This article spoke about Marriott's new luxury smart hotel, which may actually be the first fully smart hotel in the U.S. The hotel is powered fully by Power of Ethernet which allows it to save about 30 to 40 percent on energy consumption. The hotel also has OLED TVs in every guest room, which consumes the least energy among televisions. Furthermore, the mirrors in the bathroom are smart mirrors which means that there is no need to remove the mirror to fix it, you can simply fix it online through the software.
smaka004

How Marriott Wants to be the Red Bull of the Hotel Industry | Variety - 0 views

variety.com/...-the-hotel-industry-1201316184

shared by smaka004 on 06 Oct 14 - No Cached
  • Marriott International today announced the formation of an internal content studio through which it will develop, produce and distribute a slate of entertainment projects that will include web series, short films, TV shows, music events and movies. The goal for the Bethesda, Maryland-based company is to appeal to the “next-generation traveler” — made up mostly of millennials — with story driven content marketing.
  • With 18 brands, Marriott is the world’s largest hotel company with over 4,000 hotels in 78 countries. Through its individual properties, in-room TVs, websites, mobile platforms and reward program, Marriott certainly has the network through which it can distribute entertainment.
  • To promote the projects, Marriott will use its website; its mobile app; various social media channels; in-room TV network; and Marriott Rewards, a loyalty membership program that has over 45 million subscribers.
  • smaka004 on 06 Oct 14
     
    Marriott is seeking to become the Red Bull of the hotel industry. While I first thought that this meant that it wanted to become synonymous as a brand with hotels generally, as Red Bull's brand is with energy drinks, what Marriott is actually pushing for is a sophisticated eMarketing strategy. The company is focusing on content marketing by developing and producing (in-house or through contract) its own videos, shows, web series, movies, musical events, etc. and distributing it through their network of properties. The distribution strategy will focus on using Marriott's 4,000 rooms, which are located across 78 different countries globally. In addition to pushing content through in-room TVs, Marriott will also use its rewards program and mobile app to distribute what it produces to its consumers. Marriott does not plan to abandon its print or online advertising; it is simply adding another platform to increase and diversify its global reach and strategy. The ultimate goal is to fill rooms, but with Millennials, creating long-lasting, individual, memorable experiences is important to overall brand loyalty. Thus, content marketing provides a means by which Marriott can offer original, targeted content to its consumers. In the future, it can become a full-fledged development studio providing complete content for its consumers, in turn pressuring companies like Netflix, Hulu, etc. In the short-term, producing content and releasing it through their app will allow Marriott to increase brand awareness, loyalty, and the overall guest experience. Over time, Marriott is not simply pushing a product or service; they are building meaningful relationships with their consumers.
Cecilia Lucas

Stop, look and listen before investing in hotel tech - 1 views

www.hotelnewsnow.com/...before-investing-in-hotel-tech

shared by Cecilia Lucas on 23 Mar 12 - No Cached
Diane Cacho liked it
  • the hotel industry has been hooked on placing more and more technology into guestrooms believing the guest wants it, needs it. It’s become a way to stay competitive.
  • Hotel owners started to question the cost and ROI. As operators, you became increasingly concerned over recurring support expenses
  • Oh, and one must not lose sight of the fact that there is the obsolescence factor with many of the items being superseded by new models at an ever-quickening pace
  • ...15 more annotations...
  • Super-fast, reliable and suitably priced Internet access
  • Why are you adding connectivity panels so the guest can tether their device to the TV, when most are very comfortable at either holding it in their hand (like a book) or prefer to connect it wirelessly?
  • To understand what the guest really wants and needs: STOP, LOOK and LISTEN!
  • What travellers want in hotel technology
  • Less is more
  • A well-lit room with simple controls
  • They just need the tech to work
  • Temperatures that can be easily controlled
  • A place to work
  • And as for the TV, include 24-hour news channels, sports channels and some entertaining TV channels.
  • Actually, you can summarize what guests want from a hotel room with three Cs: 1. Clean2. Comfortable 3. Connected
  • Power sockets
  • What does this mean to YOU, the hotelier?In my opinion, going forward, guests will start to question why they should pay for this tech when they don’t need it, don’t want it and, most importantly, don’t use it.
  • A trendy piece of tech is no longer an enticement to make a guest change allegiance from one hotel to another. A B&O stereo or an iPod dock is not a deal breaker, but free Wi-Fi and a free mini-bar can be.
  • And besides, the lifespan of these toys is very short—12 to 18 months tops—before they become relegated to the old-version league. Can you really afford to swap out gizmos that fast?
  • Fei Qi on 23 Mar 12
     
    "Stop, look and listen before investing in hotel tech"
  • Fei Qi on 23 Mar 12
     
    This article first reviewed the technology revolution in hotels. From the telephone, TVs, to today's mini bars and electronic door locks. Why hotels install more and more technology into guestrooms? Because the hotels believe the guest wants it, needs it, and it's become a way to stay competitive. However, the high technology gives brings them competitive advantages and also provides convenience for the guests, at the same time, it also carries a high cost with it. How to select the best technology and how to make best use of the technology? The author suggested the hotels should Stop, Look and Listen before investing in hotel technology. First, the hotels should justify the reasons to set the expensive devices. How to make sure the devices is useful and worth that much money? The hoteliers need to see whether the guests really want and need the technology. Consider very carefully the kind of tech you are deploying. Is it because you feel threatened by what your competitors are doing? Remember they may be on the wrong track. It is important for hotels to understand what the guests really want and need and before investing the new technology, the hotels need to stop, look and listen.
  • Cecilia Lucas on 23 Mar 12
     
    When it comes to investing in technology in hotels, a better approach might be to simplify. In a day and age when most people carry around all their technology needs in their pockets (Cellphones, Tablets, Laptops, etc.) There may not be a need to invest so heavily in gizmos to attract customers and keep them happy. We may want to consider that all the guest wants is to be connected, so offering a super fast, reliable and suitably priced internet access is all the technology they really need. Investing in every new technology, with short lifespans, can end up making a real dent in your ROI.
LU DENG

How EBay Failed In China - Forbes - 0 views

www.forbes.com/...how-ebay-failed-in-china

e-market online sales

shared by LU DENG on 14 Sep 12 - No Cached
  • In 2004, eBay had just entered China and was planning to dominate the China market. Alibaba was a local Chinese company that helped small- and medium-sized enterprises conducting business online.
  • As a defensive strategy, Ma decided to launch a competing consumer-to-consumer (C2C) auction site, not to make money, but to fend off eBay from taking away Alibaba’s customers.
  • While visiting Alibaba’s headquarters in Hangzhou, I felt the same “insanely great” energy of entrepreneurship as I felt in Silicon Valley.
  • ...5 more annotations...
  • A new Web site named Taobao—meaning “digging for treasure”
  • Knowing that most small business people would rather watch TV than log on to the Internet, Ma secured advertisements for Taobao on major TV channels.
  • Unlike eBay EachNet, which charged its sellers for listing and transaction fees, Taobao was free to use.
  • According to a Morgan Stanley report, Taobao was more customer focused and user friendly than eBay EachNet.
  • Taobao had also better terms for its customers: it offered longer listing periods (fourteen days) and let customers extend for one more period automatically. EBay EachNet did not have this flexibility.
  • LU DENG on 14 Sep 12
     
    This is a very interesting article. As a Chinese teenager, I can experience all the changes and development of Taobao and how it won Chinese market that the author mentioned in this article. eBay can be successful in an international market, while failed rapidly in Chinese market. Firstly we can see how competitive the online market is. After this we also want to ask why eBay was beaten in China? The author of this article listed four reasons: 1) Compared with eBay, Taobao has better marketing strategies in dealing with local market. At the beginning, Taobao promoted itself through TV ads and later used short messages, which were more popular than Internet in China. 2) Taobao has less limitations on buyers and sellers through the whole process. For instance Taobao charges no listing and transaction fees on its sellers and it's free to register as a user in Taobao 3) Products made in China gives Taobao more chances to sell goods in competitive price. 3)Taobao has better terms for its customers, which helps it o to earn a good reputation and also makes Taobao more flexible in customer service. 4) The way that Taobao lists its items are more customer centric and adaptable to Chinese customers' tastes. E-commerce can bring unlimited chances and is full of adventures. As for me, marketing skills, excellent customer service and high-tech are the same important for a company if it wants to increase the share of market and makes profit. Taobao can be set as a good example in e-commerce history.  
Alejandra Kravets

Travel Kit - Grossed out by hotel TV remotes? There's an app for that - 0 views

travelkit.msnbc.msn.com/...remotes-theres-an-app-for-that

shared by Alejandra Kravets on 04 Feb 12 - No Cached
  • travelers can currently use the app in more than 2,000 LodgeNet-serviced hotels and in more than 550,000 rooms, with a goal of having more than 1 million rooms "remote-free" by the end of the year.
  • Charles Gerba, an environmental microbiologist from the University of Arizona. Known as “Dr. Germ,” Gerba conducted studies of hotel rooms and found the remote control to have the most germs.
  • Alejandra Kravets on 04 Feb 12
     
    LodgeNet Interactive Corporation just launched on Monday their new mobile app which allows hotel guests to control the television with a smartphone or tablet. The application can be downloaded online before check-in or at check-in in a hotel lobby or in-room via an on-screen QR code. Each guests receives a unique code to enter into the app, then the TV system matches it with their personal device. You can see the programming TV schedules, access information about the hotel and local restaurants and even call the front desk to set up a wake-up call. Not to mention, you will avoid the spread of germs by doing all this from your own smartphone or tablet!
diana morales

Editors Weblog - Immediacy v accuracy: the challenges of information validation - 0 views

www.editorsweblog.org/...nges-of-information-validation

immediacy accuracy challenges validation information

shared by diana morales on 17 Jun 12 - No Cached
  • Twitter is the world news wire of the twenty-first century;
  • Everyone knows exactly how useful microblogging can be when reporting on everything from major world events, such as natural disasters and social upheaval, to local happenings - but the challenge of real-time reporting is not gaining access to information, but rather verifying it.
  • It is not necessary to choose between accuracy and immediacy; the future of quality journalism, which at the current times seems so marred by unethical practice, lies in a successful combination of the two.
  • diana morales on 17 Jun 12
     
    Immediacy vs Accuracy, which would you go with? The media is rushing everyday to deal with the two and make up a news report that consists of the two. Whoever has it broadcasting first is the winner. This article speaks on how twitter has changed the way we find about information now and days. Although Twitter will have a news shooting around the world in less than a minute. How accurate is the information? Stars have been killed by twitters power to spread the news of the stars death faster than the news station can get it on the tv screens. Is the information accurate? unfortunately not. This is where twitter as well as other media sites should manage what gets put out there before it gets publish. Just like what tv stations do. They verify and then they broadcast. As well as wikipedia. Someone should verify the information on each page and should not allow users to change or input information into that webpage.
Jessica Schwec

The Hotel Industry's Race To Escape The Dinosaur Age - BuzzFeed News - 0 views

www.buzzfeed.com/...hotel-modernization-race

Technology Implementation Hospitality Tech

shared by Jessica Schwec on 16 Feb 15 - No Cached
  • “Many companies have made it a philosophy not to be the leader on the tech side. They’d rather see someone else try something, succeed or fail at it, and then learn from that. The thought process is, it’s fine to be the early bird, but you don’t want to be the worm.”
  • As a result, large hotel chains tend to conduct a major overhaul just once every seven years, Meliker said.
  • “If you’re the prototype and it works, over time issues will come along with it,”
  • ...1 more annotation...
  • “But most people don’t even have that TV at home, most people have better TVs at home,” Bhalla said. “It’s stuff like this that makes a big difference.”
  • Jessica Schwec on 16 Feb 15
     
    There are many difficulties with technology implementation in the hospitality industry. Often, as a result of these difficulties hotels, in particular, are left behind the curve. According to the article, "many companies have made it a philosophy not to be the leader on the tech side" and "large hotel chains tend to conduct major [technology overhauls] just once every seven years." The hope is that by adopting technology later, companies will avoid having to deal with the bugs and flaws that come along with brand new technology. However, as it turns out, due to the constant evolving state of technology bumps and flaws in design become apparent at all stages of the life of various technologies. For example, when the room keycard was introduced, it quickly replaced the traditional key-and-lock set of traditional homes. However, after some time hotels figured out that these keycards can become demagnetized-something the industry still faces today. The quick evolution of the television is another example. Consumers typically have a better TV at home than they experience within a hotel room. This is due to the fact that hotel televisions are still largely the same as the ones implemented in 2007. In conclusion, technology can be part of the getaway experience guests have at hotels, but due to the widely accepted "wait and see" approach the industry is currently pursuing, consumers are often left feeling as if they have to bring their own technology and put up with the minimal technology provided in hotel rooms and suites.
kpony001

Guests want smart technology, but security concerns remain | Hotel Management - 0 views

www.hotelmanagement.net/...vices-to-connect-guestroom-tvs

hotel management technology security innovation

shared by kpony001 on 14 Jan 19 - No Cached
  • More than 96 percent of hotel guests travel with a smartphone and nearly 46 percent of guests travel with at least two smart devices, representing a 10 percent increase in just two years
  • More than 80 percent of guests indicated a desire to wirelessly cast content from their devices onto guestroom televisions and more than 90 percent of surveyed hoteliers agreed that today's guests would prefer to be offered wireless casting abilities, rather than traditional video-on-demand services.
  • With hotels around the world universally experiencing diminishing profits from VOD, the survey points to entertainment platform functions that hoteliers can deploy alongside wireless casting in order to regain these revenues
  • ...12 more annotations...
  • more than 60 percent of surveyed guests indicated that they would like the ability to order amenities and services via the guestroom television, if given the option. Sixty-five percent of guests would like to be able to surf the internet on the TV entertainment system
  • Another 61 percent of guests also indicated a preference to access information on available hotel services, such as restaurant hours, via the guestroom television.
  • 65 percent of guests are “highly concerned” about inputting usernames and passwords into a guestroom television app, according to HIS. 
  • As voice becomes the preferred interface for guest and staff interactions with technology in hotels, there must be safeguards in place to ensure that no data falls into the wrong hands,
  • Hoteliers have a duty to protect their guests personally identifiable information and we’ve built our technology atop the leading natural language processing platforms to ensure they meet this duty.
  • The same is true for protecting hotels’ proprietary data from disclosure
  • How are you protecting the privacy of my guests? Are recordings associated with our guests’ personally identifiable information?
  • How are you protecting the security of my hotel’s proprietary data?
  • Many travelers have unique accents or dialects that aren’t well understood by popular voice assistants. Does your solution improve the accuracy of interactions? 
  • How are you measuring return on investment? How will your solution drive efficiencies and increase revenues?
  • Can I easily change and update interactions with my guests once deployed?
  • Without the right integrations, even the best product can add complexity and cost. Hoteliers need to make sure any vendor they consider has the integrations they need to set their team up for success.”
  • kpony001 on 14 Jan 19
     
    The article reports that the great majority of hotel guests desire to have state of the art innovation for their convenience, such as casting and voice interface technology. The type of innovation stems largely from guests being able to use their laptops or phones on the TV, while also access hotel services such as restaurant hours and possibly food services from the same interface. They assert. however that it is important for hoteliers to know how guests may be able to keep their identity hidden from potential practices such as "integration with the platform that may use this data for remarketing", integrate a system that can understand an manage foreign accents. It also brings up concerns of how to measure return on investment, showing a increase in revenue and that it is possible to update the interactions with guests once the technology is deployed.
jmelilli

Hilton Announces "Connected Rooms - 4 views

At first I thought this technology to be a little excessive, however, my husband has started upgrading our home's systems to be "smarter" and I have to admit it is pretty convenient. Now that I am ...

technology hospitality tech mobile

started by shontaekwhite on 12 Jan 18 2 follow-ups, last by jmelilli on 12 Jan 18
lderi004

Waste Management And LG Provide Hotel Operators New Sustainability Option, Convenient D... - 0 views

www.hospitalityleaderonline.com/...ment-and-lg-provide-hotel-0001

management hotel sustainability disposal technology tech green

shared by lderi004 on 07 Feb 18 - No Cached
  • The leading provider of flat-panel HDTVs to the lodging industry, LG Electronics USA, Inc., and the nation's leading recycler, Waste Management, Inc. (NYSE: WM), today announced the first recycling program for hotel operators to responsibly dispose of outdated television sets and computer monitors.
  • To support this growing trend, LG Electronics will now offer environmentally conscious hotel, motel and resort operators a convenient, cost-effective opportunity for recycling the obsolete hotel TVs.
  • "This program will encourage hotel operators to dispose of outdated electronics in an environmentally responsible manner," said Teddy Hwang, president, LG Electronics USA, which established its successful nationwide electronics-recycling program for consumers with Waste Management over a year ago
  • ...3 more annotations...
  • The hotel TVs and computer monitors collected under this program will be processed in an environmentally responsible manner at one of four regionally designated Waste Management recycling facilities that are ISO 14001 and 9001 certified to protect the local environment in those communities along with the people handling this waste.
  • "As the lodging industry seeks to increase its environmentally conscious initiatives, the LG program gives hotel operators the opportunity to conveniently recycle electronic waste responsibly and economically," said Patrick DeRueda, president of WM Recycle America.
  • "By recycling used, unwanted, obsolete or damaged electronic equipment, useful materials such as glass, metals and plastics may be recovered for reuse in other products," he said.
  • lderi004 on 07 Feb 18
     
    This article caught my attention because it was not just the Waste Management service offering a new sustainable option for hotels, but an actual electronics provider as well, LG. It appears that since 2009, LG has been partnering with Waste Management, and helping hotels dispose of their old electronics, such as older LG tv models, in a much safer and environment friendly way. This gives hotels no excuse to not dispose, or recycle, electronics in a safer manner. I believe a partnership like this is a perfect demonstration of a social responsible company, who is aware and active of the damages their products can make toward the world. I hope more electronic companies start partnering up like this; as it brings awareness, and convenience to not just hotels, but many industries that use, and frequently update, electronic devices. 
anonymous

Blasting the 'gastro ceiling' with financial literacy - 0 views

www.nrn.com/...tro-ceiling-financial-literacy

Financial literacy glass ceiling women in business culinary

shared by anonymous on 20 Sep 20 - No Cached
  • former World Bank executive
  • trustee of the James Beard Foundation and co-founded the JBF Women’s Leadership and the Women’s Entrepreneurship Leadership programs
  • The culinary “gastro ceiling” is especially appalling with less than 7% leading women executive chefs
  • ...12 more annotations...
  • scholarships and more education will not make a dent in parity. It’s not a lack of entrepreneurial spirit either — according to the National Restaurant Association, 40% of restaurants are women-owned businesses, or WOB, and startups by women are growing much faster than the industry overall.
  • grim reality that 96% of WOB do not cross $1 million in revenue. Fewer than 8% seek external financing,
    • anonymous
      anonymous on 20 Sep 20
       
      Despite leading the way in education and opportunities, women are not accessing enough financial backing to support larger businesses
  • less than 4% of Small Business Administration loan dollars, and less than 2% of venture capital dollars.
  • o raise external financing and be successful entrepreneurs, however, women have to vanquish three areas.
  • women increasingly develop discomfort with math
  • by women learning to pitch themselves
    • anonymous
      anonymous on 20 Sep 20
       
      Step One: Build confidence by learning how to pitch, not apologizing, not phrasing comments as questions, and not letting others take credit for their work.
  • investing in public speaking and negotiations coaching.
    • anonymous
      anonymous on 20 Sep 20
       
      One way to accomplish this
  • 67% of executive women are in support roles (HR, Marketing, IT, et al) as opposed to running their own line businesses
  • ulinary world, women abound in the softer side (pastry, baking, freelance, cold stations, personal chefs
  • own best advocate
  • Policy should also incentivize commercial lenders and venture capital/private equity to do the same with their loan dollars
  • bottom-up solution of livable minimum wages and parental-leave benefits
  • anonymous on 20 Sep 20
     
    Despite women leading the way in scholarship and culinary education, they are suspiciously vacant at the top of the leadership ladder. According to Bloomberg, only about 7% of executive chefs are woman, and "67% of executive women are in support roles...as opposed to running their own line of business." This doesn't appear to be because of a lack of entrepreneurial spirt, as "405 of restaurants are women-owned businesses or WOB, and startups by women are growing much faster than the industry overall." This made me reflect on my own city, as I do see women in executive positions, such as Stephanie Izard, Sarah Grunenberg, and Mindy Segal, they all got to their positions in very different ways. Probably the most successful, with currently 7-8 restaurants, is Izard, she got her start by winning a reality tv show and then joining forces with two male business owners (BOKA). Grunenberg also started visa vi the reality TV route, and now eventually owns and runs a very successful restaurant downtown. Mindy Segal is the only woman executive in this group that has built her business, her cookbooks, her brand, and now her cannibis retail, mostly by herself. It is interesting to relate these women to this article because while they are all three incredibly successful, only one was able to pull herself there through the three points mentioned in this article. In order for women to break the glass ceiling in restaurants and culinary, they will need to accomplish three main goals: 1. Gain confidence, 2. Increase their aspirations, and 3. Learn and Maintain Financial literacy. The "grim reality (is) that 96% of WOB do not cross the $1 million in revenue...(and) fewer than 8% seek external financing. Women "receive less than 4% of Small Business Administration loan dollars and less than 2% of venture capital dollars. For confidence, this article recommends to women to learn how to advocate for yourself. Use coaches, practices public speaking, and learn how to pitch your business
sanchezgema_

COVID-19 Resource: 5 Technologies for a 'New Normal' Hotel (Part 1) - 1 views

www.hospitalitynet.org/...4098642.html

technology hospitality covid

shared by sanchezgema_ on 24 May 20 - No Cached
  • chelasccr on 24 May 20
     
    This article is about how hotels are able to adjust to the new guidelines with covid. It has adjustments with how to reserve seats at the pool. Options for ordering food and how to do check in and check out.
  • sanchezgema_ on 31 Aug 20
     
    -COVID has affected the Hospitality industry and therefore affects the way consumers behave due to new legislation. Technology is being used in order to reduce the amount of consumers that experience COVID as well as employees. -Technology 1: contactless check in/out and keyless room entry -Fuel (provider of guest facing hotel software solutions) expanded this option for independent and boutique hotels. This makes it more accessible for travelers and reduced the spread of the virus. -Technology 2: touchless menu's for restaurants and hotels -MyMenusOnline is a touchless digital restaurant menu system that was recently launched. -There are many restaurants like Chilis, Carolina Ale House, etc that are also taking part in touchless menu's. -Technology 3: virtual TV remote control launched by Otrum -Hotel TV remotes are difficult to sanitize and makes it easier to spread the virus. -Technology 4: Solay mobile app provides social distancing technology for resort pools and beaches -Solay mobile app provides resorts and hotels an inventory management system so overnight guests are able to make reservations for seating at pools and beaches that are placed six feet apart. -Technology 5: Molekule Air - destroy viruses and bacteria like a pro -Air pro RX was cleared as an air purifier that is meant to destroy bacteria and virus' in the air.
smajo003

Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
  • ...23 more annotations...
  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
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