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This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.

Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.

This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.

AllSeated.com is a cloud based event planning tool that enables venues, event planners, vendors, and event hosts to seamlessly work together from one centralized website for free. An existing event planning system wastes huge amounts of money in labor and operations costs because of archaic and inefficient methods used for managing an entire event, such as paper and pencil, printed floor plans or Excel and email. In order to solve the mentioned problem, AllSeated.com is created basically. With AllSeated.com, all parties involved in planning the event are able to create venue maps, floor plan, seating charts, and guest list as well as easily access the creations from anywhere, at any time. Moreover, the cloud based event planning tool allows these parties to make instant changes based on most current information without unnecessary errors and time-consuming mistakes caused by a piece of paper work. That is, all parties involved can enjoy the cost/time saving and increased efficiency through the cloud based event planning tool.

This article is all about Aptech and their new software. This is a web based software and able to work with just one company or be linked to multiple building or properties if you would like. They really see this software helping out in the hotel industry. This is a big tihng in the industry and will help out a lot of companies.

Aptech Computer Systems, a provider of hospitality software and enterprise financial accounting, has developed a system that has the ability to help a hotel enterprise or the common Innkeeper. The is system is Web-based and was developed by the company Microsoft. The Company Ap tech has been around for 40 years and have been hotels with their performance management tools. Originally, they started working on interstate motel with their technology and from then on have been a huge success. I am sure people will be very sceptical when using this product because it is Web-based, however it does seem to be much easier to use and if something were to happen you have access to 24/7 customer service. For a business just starting out, this seems like a perfect tool.

An advanced hospitality financial accounting system is launched by Aptech Computer Systems, which is a hospitality software and financial accounting company. The system is based on internet and can be used by both individual and multi-property hotel companies. The president of the company thinks that with the help of internet, hospitality staff can access to the tools more easily. Also, he has positive attitude towards using new technology by more hotels. There is also an example for the technology's expanding role in hospitality industry. Smith Travel sent its research reports from two to three weeks a time to once a day. I think a good accounting system is very important for a hotel. In the globalized world, many hotels expand themselves in the world, and this system can bring convenience to multi-property hotels.

Cloud computing has created a very hacking prone storage system because companies have not been paying as much attention to security as they should. Thus, by not taking the logical measures such as not uploading credentials to cloud storage systems, they are becoming prone to hacker raids. However, with the turning of the tide, new methods of security have presented themselves in the form of online tools such as HashiCorp's Vault Microsoft's Azure Key Vault, and Amazon's AWS Secrets Manager, which stores sensitive credentials in very limited access windows, as well as UpGaurd's BreachSight which detects online data leaks containing exposed and volatile client data, and Amazon's Amazon Macie, which learns the access patterns of your cloud storage,

This article explains how to use the internet to market a hospitality and tourism business and it's advantages. Using various tools such as mobile apps and social media are effective marketing tools. The article explains how travelers research destination prior to booking travel, so it is in the best interest to display detailed information using the various tools. The cost of internet marketing is less than the traditional print, mail, and ad space. The internet offers instant speed of delivery compared to the traditional methods. Offering exclusive deals for email subscribers can boost customer loyalty.

The article introduces how to manage revenue and cost strategies for boutiques and independent hotels. Compared to big brand hotels, boutique and independent hotels have less brand power, and less power of a brand sales team. So, they need to find the right tools to adapt and fit their own property. Firstly, GDS is a good source to gain an exceptional return on investment, but it costs a lot to adopt for small or mid-sized hotels. Thus, direct bookings can be the most cost-effective way for them to choose. By identifying the sales from group and OTA, revenue can increase and optimize profits. Hotel can hold events as one of the ways to increase revenue. Mixing F&B and event can achieve financial success. Also, independent hotels can use destination marketing to emphasize tourist spots and host more business trip. Lastly, the importance of social media and website is very high for boutiques and independents. As they constantly update their site, search engine optimization should be kept up with. Considering GDS system in the context of small property, they are not afforded to adopt the system though it has a lot of benefits to increase revenue. Thus, they should find the right tool to adapt while considering the budget or common booking tool utilized.

This article expounds how there has been a recent surge of tech-related events in the meeting and event planning industry. According to this article, event planners are using tech savvy methods to track the movements of attendees with Wi-Fi, GPS, iBeacons, or low-energy Bluetooth to see which events or booths they're visiting. The article further mentions how event planners are turning to IT to improve engagement between attendees and event coordinators using tools like Speecheo and Evolero. What I found particularly interesting is how event planners are incorporating sensor integration and wearable technology. Many companies are using wearable-technology, such as RFID wristbands, to accept cashless payments, connect to social media accounts, and replace paper tickets. Event coordinators are also going out of their way to create more personalized experiences. With all of this access to data and technology, an events planner can now provide attendees a more personalized experience. Lastly, social media as a planning tool and augmented reality also makes it possible for people all over the world to attend and experience an event without physically being there.

This article is about technology, event planning and the future. With more and more technology popping up in other industries, how is event planning keeping up? There are many different ways that event planners can use technology to their advantage such as improving engagement and collecting data. It also goes onto explain social medias influence on events and how event planners can use it as a marketing and planning tool. I think that this is a perfect article for all those who hope to become involved in the event planning industry.

Social media are becoming increasingly popular as a powerful marketing tool. The article describes three ways in which the hotel industry can use social media to improve the quality of its products and services. Using that marketing allows hotels to effectively engage with clients at speed faster. Improving customer relationship management since this tool as a communication channel encourages greater transparency in consumer responses. Conducting reputation management, since this channel lets customers feel that they essentially engaged in a high-speed, personal relationship with the hotel and enthusiastic customers of the hotel may become "members" to build in the marketing team of the hotel.

Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.

According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.

Summary This article is talking about a new software "Monscierge I connect", which launched by the company Monscierge, Dec 6, 2012. Monscierge | Connect is a new tool harness smartphone technology to keep guest constantly connected with hotel service. This is first phase of mobile applications complementing the product line designed to enhance hotels' connections to their guests, which allowing guests access to the full array of a hotel or brand's services in a way that suits the needs of today's tech-savvy consumer. Guests can communicate their needs via chat or voice, quickly putting them in contact with valet, housekeeping, or any department the hotel provides. Monscierge | Connect wraps itself in the approved brand voice for each hotel, and makes that hotel and brand's specific content available at their fingertips.  Monscierge | Connect also allows for a hotel to deliver real-time information to their guests as well. For instance, some hotels have utilized Connect to alert guests of parking availability, discounts in the bar or spa, or when a room is ready for early check-in.        I think it's a great mobile app, it could keep guest constantly connected with hotel service, and it not only provide more convenience for customers and hotels, but also improved service's quality and work efficiency. Forrester Research predicts by 2015 eighty-two million people will rely on mobile devices as a primary reference tool. So I think this new software and other mobile applications will widely used in hospitality industry. 

Avero Slingshot is a great tool that gives management a clear picture of waitstaff performance, this way good employees can be recognized and those that need improvement can be coached to improve on selling techniques. 

The communication tools you use for any given message depends on the preference of your intended market. Small business I believe the communication depend on the way it appeals to your audience. Communication on emails is inexpensive and efficient and their results can be measured accurately, websites are effective tool to establish credibility, but can be expensive, and social media such as Twitter and LinkedIn, it allows you to extend the reach of your message for your business and add value to your client relationship. Technology on communication as it advances by the minute the more resource people will have to be able to grow.

To design a website hardware and software tools are needed. A computer with a large hard disk, Random Access Memory to store data, high processing speed and large storage capacity is necessary to be able to process large video files that you would need to put on these websites. with videos, its best to take them yourself so as to lessen the cost of production. Two servers are needed both hardware and software. Microsoft front page is a software needed before constructing the site because it is a website design and management tool that is used to add, rename, delete or move around files. It also contains web pages, graphics, documents and multimedia. A good anti-virus or software is important to have for web design to prevent external threats. Backing up the website should be done through emails, where it can be restored if any problems occur. With mobile web design and editing software you can edit your site from any location and it can be viewed on smart phones, PDAs etc. Some website require databases, for example Dynamic websites. This is prepared with fresh information and is easier to update with new contents for the webpage.

The Availpro organization is the hospitality industry leader in online distribution. Its mission is to provide hotel owners with the most effective online sales platform. Using the tagline, 'The World is your hotel Marketplace,' Availpro has helped thousands of hotels worldwide sell over ten million rooms by utilizing a highly developed extranet channel. Availpro's extranet channels provide two-way connectivity to over one hundred distribution websites. With a larger scope of distribution the hotels using Availpro increase their sales and become more efficient. In addition, Availpro's management of these extranet channels saves hotels valuable time. However the reason Availpro is the leader in online distribution is not just its booking capabilities but rather its recent developments that together provide their clients an online distribution extranet solution. The booking engines that made Availpro successful expanded to include mobile applications and social booking with Facebook. Availpro also introduced important decision-making tools such as the Smart Channel Manager, Rate Screener and Guest Satisfaction. I was curious about the 'Rate Screener' so I read Availpro's article "Availpro rate screener allows Hotel owners to sell their rooms at best rate," published on October 17th 2011 (http://www.hospitalitynet.org/news//4053349.html). This tool was developed with user input and tested in real life rate decision scenarios. The all-in-one solution allows managers to see their rates, inventory and competitor rates on a central distribution schedule. By analyzing their competition in real time managers are able to optimize their rates. Long gone are the days when managers used to call the local competition and pretend to be walk-in guests to find out fire sale rates. This most recent article, published on the third of January 2012, discusses Availpro's growing partnership with Premier Hotels of the World™. By incorporating Availpro's ex

I believe every business, especially if it is a huge corporation, should protect and control their company's data. A company's data falling into the wrong hands can be a huge drawback for the company, especially if it comes into contact with a competitor. This article explains how IBM have introduced a new security tool with Big Data to identify any suspicious internal and external security threats as well as flag any company secrets from displease employee's emails and their social medias. The new system can alert any frauds and risks from decade worth of emails, financial transactions, and websites. CIOs will be able to conduct a sentiment analysis on employees to see which worker is the most likely to expose company's information. Some can argue that employees have the right to post anything on their social media's accounts but if an employee still is employed by the company then it should be all bets off. The company should have all rights in making sure their information does not get leaked out by an employee who is simply having a bad day.

This article summarizes the results of a study examining the usefulness of technology tools for event planning. Technology aids in the venue sourcing process as well as RFP generation and organization. This type of technology is also a useful tool for forecasting budgets and tracking financial KPIs. IN addition, it serves as a great communication tool connecting planners with vendors as well as customers.

This article is a great guide for how a bar or restaurant can best use facebook to promote their business. Most of us are personal users of facebook but there are tools especially useful for businesses that will make your page more visited and legitimate for your guests. The article lists 20 tips for maximizing facebook, I think the most impactful would be how your page interacts with other pages. The business page can interact regularly with others, vendors, guests, neighborhood businesses. Participate in discussions that are relevant with sincere comments (not just shameless plugs) and participate in paid facebook marketing. Facebook is a marketing tool that can be more than superficial and can help businesses reach their customers where they are. Spending time on this communication channel is a valuable use of resources if done with strategy.

This article explains the booking trend of hotel in 2017 and afterward. Even though online booking tools such as website, mobile apps have made tourists easier to book the hotel in the world, in hotel's perspective, GDS is still the main contributor to increasing bookings and enhancing the hotel revenue. According to the article, GDS booking increased by 11.6 percent between the year 2015 and 2016, and around 60 percent of bookings at hotel were made through offline sources including CRS, walk-in, call or GDS. Among these, the major tool was GDS. Furthermore, the change of economic and political environment has caused hotels to have the right tools to decrease the loss. Thus, hotels should be equipped with the technology platform to monitor and support inventory and distribution channels. Every hotel has different situation and different booking channel. For example, when I was working at reservation department, our main booking source was an online. In other words, each hotel should find out what their main booking channel is, and based on that, suitable strategy to improve revenue should be developed even though this article emphasizes the importance of GDS booking.

New app uses AI and readily available body sensors to detect, with 90% accuracy claim the developers, whether a person is COVID-19 positive/negative. This is done within 2 minutes and compared with current temperature only checks done by many locations, which are only 50% accurate and don't capture asymptomatic persons, is a potential game changer for organizations. All staff could potentially be tested every day before their shift starts.

I think this is a great tool for all businesses especially the hospitality industry. The fact that it is adaptable to work with many health products already owned by consumers the cost to the business is low. I also like the high percentage rate of accuracy and what little time it takes to gather this data.

On my previous article about Oraculo, the world's first predictive algorithm for hotels, I described how personalization in hospitality is no longer a trend but an obligation. By posting this new article I wanted to dig a little deeper into tailoring guests needs through e-commerce. In 2015, American Express Travel reported that 83% of millennials would not object to have their habits tracked if they get a more customized experience. This strong message has prompted the hotel industry to develop and implement website personalization technology that suggests, intuitively, specific room categories or packages to online lookers. Since building loyalty is an investment, improving the direct booking ratio is now the main goal of the industry. From experience, when I travel I try to stay at the same hotel and book directly from the hotel website. The most important thing to me when I shop around is furniture and bathroom. Although these are not generally specified in detail in room descriptions, the brand I'm loyal to is usually very consistent with my needs. If new technology would give me a more personalized stay somewhere else I would definitely change my membership. I have friends who don't travel much except for vacation and long weekends. They are lookers who go to online travel agencies (OTA's) and bounce from site to site trying to find the perfect place. The article explains this newer technology will be crucial to prevent lookers from bouncing to other websites, and encourage them to book directly from the hotel and avoid OTA's. The idea is to make it so personalized that it will be appealing on the spot. These new technologies not only can tailor room types and resort packages based on IP addresses, but it can customize your TV programming based on your web history. Personalizing the guest experience during the stay is no longer enough. Data shows that in order to build loyalty and make the customer return, personalization has to begin in the booking pr

This article describes how personalization of eCommerce can bring better profits, because it is helping guests personalize how they would like their stay. This is more efficient for the guests because it is ensure they get what they want, like if they want to be around certain theme parks, or if they want their rooms a certain way. They even have options where you can fit guests language barriers, like if they speak only spanish they can change the language so spanish speakers can also ensure they have their preferred stay.

This article explains the importance of website personalization. Here, vital information is stored for current and future use of consumers. It is important for industry professionals to have access to this information but protect it from reaching outside entities.