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Yi Pan

Mapping RevPAR performace - 0 views

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    Geographic information systems (GIS) are powerful tools when married to data.It is useful to analysis the trend and patterns of hotel operation with RevPAR and other STR database. To divide segments in the whole hospitality market with different color is one of its special advantages to other hotel software
Yi Pan

Mapping hotel RevPAR performance - 1 views

article website:http://www.hotelnewsnow.com/Blog.aspx/3490/Mapping-RevPAR-performance Geographic information systems (GIS) are powerful tools when married to data.It is useful to analysis the trend...

hotel software

started by Yi Pan on 21 Jan 12 no follow-up yet
hchiebooth

GDS Booking and ADR Growth Drive Strong Q4 2018 RevPAR Performance in Hospitality - Hos... - 1 views

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    Hotel bookings made through the Global Distribution System, in 2018, increased drastically. The success also means that the ADR return was also largely increased. Despite its major success in 2018, the article advises hungry hoteliers to look for options that will have a high ADR return, in order to maximize RevPar performance.
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    I wonder what the growth stats would be for this fiscal year?
nixalexa

What is Hotel PMS? | Oracle - 2 views

  • Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing
  • Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing.
  • Hotel PMS is now a critical business operations system that enables hoteliers to deliver a seamless guest experience. Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including: Food and beverage operations Housekeeping and maintenance management Sales and catering execution for group bookings and event management Revenue management Distribution across multiple channels Spa management
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  • Faster innovation With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity. Lower IT complexity and costs With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs. Increase in RevPAR and ADR With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates, and revenue. Enhanced customer lifetime value With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
  • Until recently, hotel PMS solutions were often managed on premises. On-premises solutions include hardware that can take up a lot of space. Resources were needed to manage the systems and software updates, upgrades, and patches needed to be scheduled and installed manually by onsite staff. Cloud-based, mobile-enabled hotel PMS platforms offer hotels an innovative way to engage with guests while enabling hotels to reduce IT costs and simplify their infrastructure.
  • ncrease housekeeping efficiency with instant updates on housekeeping mobile devices when customers check out, freeing up rooms for cleaning
  • is now a critical business operations system
  • that replaced time-intensive, paper and spreadsheet-heavy processes.
  • seamless guest experience.
  • Enhanced customer lifetime value.
  • Hoteliers are challenged with providing a personalized guest experience
  • olutions help hoteliers deliver the experience guests want, while efficiently managing their business.
  • Connect operations and financial processes by leveraging prebuilt integrations
  • Increase room occupancy and ADR through real-time rate
  • ster innovation.
  • Lower IT complexity and costs.
  • aditionally, a hotel property management system was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing.
  • rease in RevPAR and ADR.
  • OPERA Cloud hotel property management system offers hoteliers capabilities to enhance operating efficiency and deliver exceptional guest experiences. The platform integrates emerging technologies with ease, accelerating innovation to meet ever-changing demands. Hotel PMS Defined
    • sbaut010
       
      Opera, a traditional PMS provider has has invested in cloud computing.
  • With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs.
  • With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity.
  • With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
  • The benefits of cloud-based hotel PMS solutions include:
  • With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates,
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  • Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including:
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  • OPERA Cloud hotel property management system offers hoteliers capabilities to enhance operating efficiency and deliver exceptional guest experiences. The platform integrates emerging technologies with ease, accelerating innovation to meet ever-changing demands.
  • Provide anytime, anywhere service to your guests using a mobile-enabled cloud-based hotel PMS.
  • Centralize and secure customer data and improve the quality and accuracy of guest profiles with reporting and analytics.
  • Empower managers to improve ADR with extensive options for setting rates and advanced rate-management features for manual and semiautomated revenue management.
  • With a cloud hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
    • nixalexa
       
      PMS is Hotel Property Management Systems to help operate the day-to-day tasks in the hospitality industry, PMS has assisted the process with guests check in and checkout, assistance with assigning rooms, managing room rates and for billing guests, this article also explains how PMS has removed the unnecessary use of paper for these processes as well, which is environmentally friendly! When a guest leaves their room, PMS systems help inform housekeeping that there is an empty room that now needs to be cleaned for the next guest. The article by Oracle also mentions "mobile-enabled cloud-based hotel PMS" which tells the reader that internet is required to function the PMS properly and efficiently. PMS also assists hotels with keeping customer data in their systems so that managers within the property can keep track of guest spending, room rates, guests per night, week or month and help improve how accurate their information is instead of having to keep track of all of this data manually. When speaking of the cloud-based PMS systems the article also states that this helps customers keep track of their own information with a specific company. Like if a customer stays at Marriott hotels, with the Marriott app they will be able to keep track of their stays and reservations they have made in the past as well as existing reservations.
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    Property management systems (PMS) were originally only for front desk needs like booking reservations, checking guest in and out, charging accounts, and managing room assignments. The newer PMS systems have enhanced the check in and check out process, maintenance and housekeeping management, and accounts receivable management. The check in and check out process has been enhanced by the newer cloud based PMS systems by giving the front desk the ability to provide service anywhere and anytime. It is more accessible and can update room statuses in real time. As housekeeping cleans rooms the room statuses are updated through their mobile cleaning device into the PMS system. Also, the PMS system allows the front desk to communicate with the maintenance and housekeeping staff for last minute guest request and complaints. The cloud based PMS system also allows the front desk to have access to revenue management. This way the front desk can have access to accounts receivable and update it as payments come in from previous guest. This enables faster and more accurate billing for guest. As technology advances it is important for the hospitality industry to stay updated so that guest and employees needs are met. Keeping up with the technological trends allows companies to remain competitive.
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    MS technology changed a lot in the hospitality industry. A hotel property management system is a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing. Hotel PMS now integrates to other onsite services that impact the guest's complete experience. Hotel staff provides a guest experience when operating an effective hotel business.PMS can help hotel staff to manage information more efficiently. hotel PMS can also let hotel employees gain insights into guest behavior and preferences, improving guest satisfaction and enhancing the quality of the guest experience. PMS will develop faster than now and implement their system more efficient. When customers book a hotel room through website hotel staff can know it immediately. It saves time and saves labor cost. Hotel staff doesn't need to write down the information now.
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    A hotel PMS is often defined as the software used to manage bookings, room rates, check-in/check-out times, and much more. However, through the years, hotels' PMS has evolved to better allow for a seamless guest experience. For example, with an advanced PMS, front desk is capable of directly notifying housekeeping employees what rooms need what service and any specifications they might have. In addition, PMS has evolved to be a cloud-based software. This means that hotels can keep up to date with the newest version of the PMS, they lower IT costs, they can more effectively influence room rates and better manage expenses along with income, and they allow them to keep track of all guests and their specific requests to keep the experience perfectly personalized for them each time they come to visit.
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    This articles talks about how the PMS programs are being redefined by new technologies that not only enhance the productivity of the hotel it self but has millions of positive effects, event towards a more ecological and eco friendly environment.
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    This article first introduces the definition of PMS. Traditionally, PMS was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities. But with the development of science and technology, the function of PMS has been extended. Hotels can get many benefits from PMS, such as improving room management efficiency, more convenient management of customer data, and so on. This article also introduces the advantages of cloud-based PMS over traditional PMS. Such as faster updates, avoiding excessive costs in the IT department. Cloud-based PMS may be an important development trend for PMS.
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    Hotel PMS is a critical business operations system which enables a seamless guest experience. PMS is not just limited to in house; cloud base PMS provides the same benefits with more features.
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    Hotel PMS is extremely important when it comes to hotel management. It provides a seamless experience for not only guests but employees. It provides easier guest check in and out, data that includes accounts receivable, and also helps with maintenance and housekeeping. PMS systems are cloud based and is expensive but will be worth it over time.
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    We look at how the software Oracle is beneficial to a Hotel's PMS system. This software is the middle man between the customer and proving service
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    This article tell us what is PMS and what benefits it can brings to the hotels operation. Automating daily operations and administrative tasks is an important part of achieving customer satisfaction as it helps provide reliable and quality service time after time. A hotel is a complex system that encompasses the activities of many departments, and every operation must be tracked
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    More than a "platform that enabled a hotel or group of hotels to manage front-office capabilities", modern PMS is "a critical business operations system that enables hoteliers to deliver a seamless guest experience" by integrating many other systems. PMS offers many kinds of benefits to hoteliers, including improving housekeeping services and revenue management. The deployment of PMS is also a consideration. While most PMS systems were on-premise, there do have cloud-based ones that reduces cost in an innovative way. It also helps in enhancing customer lifetime value and increase RevPAR and ADR.
ning sun

The Effect of Yield Management on Hotel Chains - 0 views

  • The basic concept of yield management is based in the economic principle of supply and demand: when supplies are short, prices go up; when supply is high, prices go down.
  • way to rate a hotel's performance is by determining its REVPAR, or Revenue Per Available Room.
  • The yield manager's job is to maximize the revenue per available room by selling rooms to the right customers, at the right price, at the right time.
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  • For example, a hotel that makes $6,000 one night with a total number of 100 rooms has a REVPAR of $60.
  • City hotel managers must take it upon themselves to learn about the corporations in their area and make personal connections with these corporate executives, learning their business cycles.
  • to stay competitive in today's market, any hotel that wishes to be successful must learn how to apply yield management techniques to their particular situation
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    this article summarizing the importance of the revenue management. it explains that to maximize the revenue, hotel have to see the rooms at the "right price to the right people at the right time". it also explains the difference in price based on the seasons, or business cycle. it encourages managers to recognize when the demand will go up and adjust the price accordingly. 
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    Yield management is a process by selling limited quantity of goods to create maximum profits. Successful yield management requires a manager to sell, such as hotel room, at the right time, right price, to right customer. To achieve this goal, manager should understand what the purpose of hotel, what the category of hotel, and why customer choose their hotel rather than others. And also should know the market principal about price fluctuate during off season and busy season. So it is necessary to know well about yield management in order to survive in the fierce competitive environment.
ypere044

The Software Algorithm That Turns Hotel 'Lookers' Into 'Bookers' - 0 views

  • n't they just lower their prices to fill all their rooms?
  • The problem for them (and hotels too) is determining how low to go to sell any empty inventory. They can't, so they don't.
  • Miami start-up helps hotels determine this ethereal price-point and maximize the revenue yield for each property and its rooms.
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  • REVPARGURU
  • they took financial industry software algorithms traditionally used for predicting derivatives and other complicated financial vehicles and then applying them to hotel room rates and availability. This maximizes the revenue/profit yield
  • a shift from offline to online.
  • 'Live P&L'
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    The article "The Software Algorithm That Turns Hotel 'Lookers' Into 'Bookers'" poses questions about the pricing algorithms in the airline and hotel industry. It then introduces and explains the software developed by Bruno Perez and Jean Francois Mourier called REVPAR GURU. In essence, the software is a revenue management system that analyzes data points online and internal factors within the company to provide suggested price-points to maximize profit. I believe that this software simplifies the job of the revenue manager because with the software they no longer have to agonize over data about reaching capacity at the highest room rate, they now focus on the data given by the software and its suggested prices. The idea for the software stemmed from the fact that we are going through a shift from offline to online in our society and more and more people are now doing their bookings online. I believe that this software has the right idea and is available at the right time during the shift to online. As more and more companies adapt, adjust, and use the online world, this program will continue to succeed. 
mrueda

The Impact of E-Commerce on the Hotel Industry - 1 views

  • The impact of global economic recession is taking its toll on the hotel industry. Smith Travel Research has reported a national RevPAR decline of 18.1 percent for YTD September 2009 compared to the same period in 2008.
  • Percentage of survey respondents who use these services to make travel plans: Online travel agencies such as Travelocity, Orbitz and Expedia: 34% Other Web sites: 27% Personal referrals: 25% Travel company Web sites: 19% Traditional travel agents: 9% Calls to travel companies: 7%
  • Manager for Colwen Management, said that “People are becoming more and more prudent while also becoming more knowledgeable about the internet; consumers are making intelligent decisions online for the best possible rate
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  • From our experience in the hotel industry, it is apparent that many hotel companies have increased efforts to bring guests directly to the hotel website to avoid the 15 to 25 percent commissions for reservations booked through third party websites.
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  • Historic trends have proved that occupancy and average rate metrics will improve as the nation recovers from the current economic recession. Once demand begins to increase operators will find less resistance when attempting to increase rates. Hotels that have maintained rate while selectively marketing to the social networking demographic in addition to effective internet marketing should be poised for growth beginning in the second or third quarter of 2010. E-commerce and social networking sites will ultimately help the industry grow.
  • Many of the major hotel chains now offer “Best Rate Guarantees” and it is imperative for operators to emphasize these campaigns especially to the leisure segment. Other travel related websites such as yapta.com will tell the consumers when prices are at their lowest levels and when it is the ideal time to book
  • nternet marketing has had many positive effects on the hotel industry. Marketing over the internet has given hotel operators the opportunity to create a positive image and reach more potential customers at a lower price. One example is PPC (Pay per Click) advertising campaigns that are now widely used throughout the industry. The primary goal with PPC advertising is to appear in the “Sponsored Ads” section of the major search engines when a potential customer searches for hotels. PPC ads often cost hotels about $1 per click versus many other marketing campaigns that cost hotels thousands of dollars.
  • ocial Networking sites such as Facebook and Twitter are the latest phenomenon in the hotel industry. Similar to internet marketing, Social Networking sites have given hotel operators the opportunity to directly connect with a new generation of travelers. Many hotels are using the social networking sites to offer discounted rates in an effort to stimulate demand. However, studies have portrayed the negative effects of discounted rates on profitability.
  • Percentage of survey respondents who use these services to make travel plans: Online travel agencies such as Travelocity, Orbitz and Expedia: 34% Other Web sites: 27% Personal referrals: 25% Travel company Web sites: 19% Traditional travel agents: 9% Calls to travel companies: 7%
    • mrueda
       
      This article discusses the impact of e-Commerce and social medias in the travel industry. OTA sites like Orbitz and Expedia take up 34% of the industry's online booking. Many travel companies are focusing on their social media outreach. Especially, for the newer generations. Creating better "context" and providing "deals" to book direct from them versus a third party site. For example, companies like Starwood, now Marriott, have a great rewards pogrom for members. Allowing them exclusive discounts and promotions when booking directly with them.
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    This articles describes the importance of E-commerce and social networking on the hospitality industry. The social sites like facebook, twitter and instagram has proven beneficial for the marketing of the hospitality industry. Individuals post their experience on these networking sites, which indirectly helps in marketing of the hospitality firms. The use of internet and hotel website has proven, to increase the revenue of the hotels, many people book directly through the hotel websites, which increases the revenue for the hotels as well save the commission paid to the travel agents. The loyalty programs introduced by various hotel, took a new shape all together after internet became the major source in these hotels. It was convenient for the guest to check how much points the have in their account and the tier level. The hotels also started offering guest extra points to their account, if they booked the room directly through the hotel website. This resulted in an substantial increase in the RevPar of the hotels.
Maria Zuniga

How to Invest in Hotel Real Estate - CrowdStreet - 0 views

  • Commercial real estate investments are subject to shifts in supply and demand that can have a notable impact on net operating income, profitability and yield
  • hotels have the ability to mark rents to market on a daily basis. The upside of that flexibility is that hotels can quickly react to heightened demand and improving economic conditions and raise room rates as much and as fast as the market will bear.
  • The flip side of this fluidity is that hotels are more susceptible to operating fluctuations when compared to other asset classes.
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  • Hotels are defined primarily by the services and amenities that they offer.
  • Full-Service
  • Limited-Service
  • Budget
  • Extended Stay
  • OTAs have had a major impact on how hotels are booked since their inception some twenty years ago
  • ADR = Room Revenue / Rooms Sold
  • RevPar = Occupancy Rate x ADR
  • The two core customer groups that fuel demand for hotel rooms are tourism and business travelers
  • Hotels have unique industry standard metrics to track performance and growth, which include average daily rates (ADR) and revenue per available room (RevPar)
  • Demand drivers can change as a metro grows.
  • The hotel industry has seen substantial change both in terms of how hotels are developed and used as well as how they are marketed. Most changes in use are rooted in the adoption of technology.
  • Hotels also can benefit from locations adjacent to or near convention centers.
  • illenials are driving changes in use of practically everything they touch and hotels are no exception. Through their desire for affordable yet “cool” hotels in urban locations, hotel brands have been rapidly evolving to deliver concepts that cater to their tastes
  • While some pundits argue that the Millenial hotel is a fad, it is nonetheless changing the industry landscape and bringing a new breed of hotel to a magnitude of urban destinations.
  • nother way in which technology is changing the use of hotels is by enabling guests to redefine the period of the traditional night stay.
  • These apps are yet another example of how technology can be used to generate efficiencies – in this case to fill intraday hotel vacancies that would otherwise go unused.
  • Anyone who has traveled for either business or pleasure can grasp the basic building blocks of a successful hotel investment, which include: product offering, service, location, and competitiveness.
  • It also doesn’t require an industry veteran to appreciate that investing in a five-star hotel doesn’t necessarily correlate to earning five-star returns.
  • The takeaway is that hotels across all categories and price points have their own market segments, competitive sets and corresponding metrics. The key is to conduct a comparative analysis amongst similar hotels in order to determine whether or not the subject asset stands to win greater than, equal to or less than its fair share of its market demand.
  • There are a variety of entry points into hospitality real estate investments with a host of strategies
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    This article is very interesting because it breaks down everything about investing in the hospitality industry. Hospitality is one of the few properties that shift in supple and demand can be felt immediately. The article explains that hotels have no lease agreement so they are able to market on a daily basis. This is why they are able to raise the prices on the rooms. I really like how the article describes the key metrics used to evaluate hotel performance. The article also explains recent changes in the hospitality industry that have brought to the market new types of hotels. It is important to note that the two core customer groups that fuel demand are tourism and business travelers.
ketie005

Hospitality Net - The Scoop on Next-Generation Hotel Property Management Systems | Jeff... - 1 views

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    This article talks about how property management systems have changed over the years. Previously the main purpose of the PMS system was focused on back-of-the-house functions like guest registration and housekeeping. Now some PMS systems are equipped with everything from the ability to automate transactions with travel agents to in-room entertainment. These systems are enabling hotels to better serve their guests. Typically full-service hotels and resorts would require more complex PMS systems, but smaller select-service could manage with simpler systems. The overall goal of a PMS system is to increase profitability and RevPar. These new systems are more streamlined across all operations, which enables hotels to meet their goals.
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    "Today's systems now generally include channel management capabilities, including a web booking engine and global distribution system connectivity to automate transactions with booking agents. Many systems now integrate with third-party technologies like point-of-sale (POS) software, accounting software, keycard and access control systems, self-service kiosks, internet and telephone systems and in-room refreshment (minibar) and entertainment applications. Some systems now come with marketing and sales tools for creating targeted promotions and campaigns based on individual guest profiles, behaviors and preferences. Some systems also include robust data analysis capabilities for generating business intelligence, including insights into emerging trends. Built-in customer relationship management features can help engender higher levels of guest satisfaction, which invariably leads to not only more repeat stays but also a larger volume of positive brand advocacy - e.g., favorable reviews on TripAdvisor and other popular sites - ultimately translating into increased hotel occupancy rates and revenue per available room (RevPAR)." This article explains the advancement of PMS systems in contrast to the traditional POS software and its limitations. Todays PMS systems offer not only booking capabilities but operational room features as well. Market capabilities are now also available directly from these new PMS system which were previously handled elsewhere.
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    My article was very interesting and it was about the evolution of hotel PMS over the past 10 years. Early generations of hotel property management system only had the necessary features and functions like room inventory maintenance and housekeeping assignment. But now some PMS have been developed to meet the end-to-end needs of modern day lodging properties in ways that could be difficult to imagine a decade ago. Some systems now even come with marketing and sales tools for creating targeted promotions and campaigns based on individual guest profiles, behaviors and preferences. With the help of technology, property management systems for hotels have great opportunities to be improved because the goal of every software should be to provide the best service for the guests based on their information.
lvela051

The Rainmaker Group Now Integrates with hotel Property Management System, RoomKeyPMS - 0 views

  • The Rainmaker Group today announced that the integration between RoomKeyPMS and revintel®
  • The Spectator Hotel, a boutique property in Charleston, SC, managed by Charlestowne Hotels.
    • lvela051
       
      One of the first hotels to try out the integration.
  • Thanks to revintel, revenue managers can better understand their portfolio's health by property, agent, or market in comparison to past performance
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  • RoomKeyPMS is a cloud-powered software that lets you run your hotel while tracking every detail, an connecting to hospitality systems,
  • nly streamlines operations but maximizes revenue,
  • Rainmaker is an industry leader in the revenue management, business intelligence and market analysis space
  • Rainmaker is the hotel revenue management and profit optimization cloud. The company partners with hotels, resorts, and casinos to help them outperform their revenue and profit objectives.
  • Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000's 'Fastest Growing Privately Held Companies' for the last seven years and to the Atlanta Business Chronicle's list of '100 Fastest Growing Companies in Atlanta.'
  • RoomKeyPMS is cloud-powered software that lets you run your hotel while tracking every detail, and connecting to hospitality systems across all of your locations.
  • drives revenues with no transaction fees while saving you time.
  • RoomKeyPMS will give you the power and control to maximize your RevPAR and ADR with a product offering unmatched in the industry.
  • Now regarded as one of the top hotel management companies in the U.S., Charlestowne Hotels leads its properties to consistently achieve RevPAR growth nearly double the national average.
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    The article talks about the integration of a new system called Rainmaker and RoomkeyPMS. The trend of using the "cloud" is ongoing, as RoomkeyPMS is software that is "cloud-powered" which helps to facilitate the way the front office handles their operations. Rainmaker integration with the PMS, on the other hand, is to help the back of the house. It is meant to increase hotel bookings and "streamline operations and revenue optimization processes". Highlights the first boutique hotel in Charleston, The Spectator Hotel, are the first to adapt this new collaboration to improve the way data is being accessed. Based on the article, the hotel is using these cloud based systems to be able to offer more innovative service to their consumers especially when it comes to how revenue is being handled. I think that having to cloud systems working together can be kind of difficult especially when they serve two different purposes. But with that being said, both softwares seem to work for the best individually. Having the ability to try this out on a smaller boutique hotel would be for the best because it allows hoteliers to conduct analysis for the systems on a smaller scale.
gmuno014

How does the GDS fit into your revenue strategy? - Duetto - 0 views

  • Most recently, TravelClick reported the industry is seeing an all-time record use of the GDS for booking hotels. In its annual Global Travel Agent GDS study, TravelClick says over half (51%) of global travel agencies have reported using GDSs more often than compared to the past two years.
  • Just because the few travel agents that are left are using the GDS a bit more doesn’t mean it’s a lucrative channel for your hotel inventory.
  • “The growth reinforces the importance for hoteliers to pay extra attention to the GDS, especially as it is one of the highest average daily rate channels for maximizing revenue per available room (RevPAR).”
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  • The safe bet is to analyze your own booking data and crunch the numbers yourselves.
  • You can use this information to calculate Net RevPAR, or revenue per available room after subtracting all the costs it took to acquire that guest.
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    According to this article, there is a common misconception that Travel Agents always book through GDS's and that they are the reason for increase in GDS bookings. This is false. As years pass, Travel Agents are losing their value over the online world that now consumes everyone's time. According to the article, in 1995 there were approximately 35,000 accredited travel agencies and last reported, in 2015, that number dropped to 12,780! I personally thought that Travel Agents were the main reason for the grand majority of these GDS bookings, but in the article they mention a fair point - Travel Agents have access to GDS, but if rates are lower elsewhere, they will not book through the GDS. It is important for a hotel property to track what rates they are showing on all channels.
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    This is one of the topics that has greatly affected the hotel industry. When guests seek the lowest rate possible, we are losing potential revenue and considering a travel agent seeks commissionable rates, our net profit is much less than the displayed rate.
akallison93

Hotel Distribution - Why you need to be "agile" as a hotelier « Sabre Hospita... - 1 views

  • The need for agile hotel distribution is more important now than ever, as the hotel industry continues to strategize and map out roads to recovery across every segment of the market amidst Covid.
  • We, as an industry, should look at this as an opportunity to better position ourselves, while thinking about both short- and long-term distribution strategies.  Hoteliers’ abilities to quickly move – and fail – then pivot, will help lead the way for our industry’s recovery.
  • Instead, what does come to mind is the brain power and wealth of tribal knowledge that hoteliers will need to leverage over the next few quarters and years to optimize revenue.
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  • The first step in getting your organization to wrap their heads around an agile distribution framework is getting buy in from leadership and owners. For any agile strategy to be successful, the organization must require patience and execution across all levels of the organization.
  • Your goal is to build distribution and channel strategies for profitability. Hoteliers should look at net revenue per available room (Net RevPAR) or gross operating profit per available room (GOPPAR) instead of RevPAR when making this analysis.
  • hoteliers should analyze the total cost of a direct booking by including costs of loyalty programs, website development and maintenance, marketing and social media campaigns, and call centers.
  • the who, where and when, but to truly optimize channels for profitability, you must get the “why”. The “why” offers insights on path-to-purchase behavioral data and conversion metrics, which allow customer segmentations for a profitable and deliberate distribution strategy.
  • hoteliers should look at the full contribution from each channel and prioritize channels that bring guests with the highest ancillary spend – think Total Revenue Management.
  • Hoteliers that stay agile and attentive on pulling the inventory levers within their distribution and channel strategies will lead the way (and lead with rate) to recovery.
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    This is an informative article, published by Sabre, on how to utilize certain technologies and stay agile during Covid-19 in the hotel business. It emphasizes how to keep and maintain a hotel during these trying times. Never stopping trying to improve and to keep an eye on all aspects of sale, occupancy, and position in the GDS. It's important to keep everything in the perspective of short and long term solutions.
Juan Du

Accounting technolog Used in the Hotel Industry | - 5 views

  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Hotels can decide to purchase accounting software dedicated solely to one function or can invest in enterprise software. Some chains have opted to outsource their accounting operations to major computer companies and accounting firms.
  • The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
    • Juan Du
       
      Hotel managers are often faced a lot of problem to deal with the accounting system. Now hotel manager can manage all of the accounting responsibilities by use hotel accounting technology. Using Web-based hotel accounting software can save your business money . The functions covered in all of the accounting systems.
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  • Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs.
  • Hotel managers are often faced with the challenge to propose and procure the appropriate technology and software to run their operations.
  • This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Decision Criteria Used in Selection Process: Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operations
  • Accounting software is crucial in measuring and tracking the hotel's profitability.
  • Functions covered in accounting software programs include: --Accounts payable --Accounts receivable --Budgeting --Cash management --General ledger --Sales analysis --Payroll --Procurement --Order entry --Fixed assets --Inventory management
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry.
  • This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs.
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Accounting software is used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions.
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. Careful consideration of the purpose, functionality and desired results from accounting software must be taken prior to selection and purchase.
  •    This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. Careful consideration of the purpose, functionality and desired results from accounting software must be taken prior to selection and purchase
  • How to Select Hotel Accounting Software:     Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs
  • Decision Criteria Used in Selection Process: Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operations
  • Accounting software incorporates the widely used Generally Accepted Accounting Standards (GAAP) and focuses on key measures unique to the hotel industry, such as revenue per room (RevPar)
  • Accounting software encompasses multiple functions of a hotel's operations, ranging from data mining to running financial reports.  Functions covered in accounting software programs include: --Accounts payable --Accounts receivable --Budgeting --Cash management --General ledger --Sales analysis --Payroll --Procurement --Order entry --Fixed assets --Inventory management
  • Print this article DartUtils.loadGoogle160 = function() { dmjs.runInlineAd = true; $('.AdUnit160').hide(); $('.AdWrapper').addClass('no160'); }; dartAds.renderiFrameAd([{ sz: '160x600' }], 160); How to Select Hotel Accounting Software:    Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Hotels can decide to purchase accounting software dedicated solely to one function or can invest in enterprise software. Some chains have opted to outsource their accounting operations to major computer companies and accounting firms
  • Accounting software is used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions.  The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
  • The hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability.  Accounting software is crucial in measuring and tracking the hotel's profitability
  • Areas of Functionality in Hotel Accounting Software
  • Areas of Functionality in Hotel Accounting Software
  •  
    This article describes accounting software functions within the Hotel industry. The article states that "Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry". It is said that when selecting accounting software, you must identify what results you are looking for from the software; and also the functions that you are able to receive. You must also understand the needs of your property, and industry. The article also discusses various decision criteria, which is a part of the selection process. Some of these criteria's that you must look out for are: annual revenue, budget, location, multiple sites, national or international locations, in-house verses outsource operations. I love the fact that this article also discusses the functions of hotel accounting software. Some of those functions that were stated are: account payable, account receivable, and payroll. The article also brought up some trends about hotel and lodging accounting software. One of the trends that stand out to me was the fact that some companies hand over their entire accounting responsibilities to major accounting companies or, accounting firms; this is referred to as outsource. Having a accounting software is a very beneficial asset for a company.
  • ...12 more comments...
  •  
    This article talks about the importance of choosing the right accounting software for hotels. Hoteliers need to take into consideration the purpose, functionality and desired results before selecting accounting software which "is used to track the profitability of hotel operations and identify trends in the hospitality industry." In order to select a hotel accounting software it has to match the needs and functions of the premise. Some of the most important factors in the selection process are annual revenue, budget, location, multiple sites, national or international location, and in house vs. outsourced operations. "Accounting software encompasses multiple functions of a hotel's operations, ranging from data mining to running financial reports." Some of the major functions in accounting software are accounts payable, accounts receivable, budgeting, cash management, general ledger, sales analysis, payroll, procurement, order entry, fixed assets, and inventory management. The hospitality industry is reporting increasing demands for internal controls and financial accountability therefore is very important that hotels select the right accounting software because is in charge of keeping records of the hotel's profitability. In addition accounting software reports room rate revenues and discrepancies and use the Generally Accepted Accounting Standards.
  •  
    Accounting software programs are essential to the hospitality industry because it helps organize and keep track of the hotels operations and its profits. It's important to select the right accounting software that will help tie in the needs and concerns of your hotel. The significant factors to look upon in choosing the best program for your business are annual revenue, budget, location, multiple sites, national or international location, and in-house verses outsourced operations. Accounting software incorporates multiple roles of a hotel's operations such as data mining and running financial reports. Hotels can choose to purchase accounting software devoted exclusively to one purpose or can invest in enterprise software. The hospitality Industry counts on the different tools, as well as their accounting software, to increase their usefulness and creating them to become more competitive in their central business.
  •  
    I believe one of the most critical items missing from the selection process when purchasing accounting software is the need have interface with the PMS system. This would be a more integrated approach for the smooth transition of front and back of house operations.
  •  
    Marcia, you are right! Its a very important idea, to have interface with the PMS system. As for the main topic of this discussion accounting is a step for understanding the factors which influence your business positevly and negatively, in order to use proactive or reactive strategy. Some things that should theoretically work in your business can actually be unsuccessful, so financial data analysis is a key for problem-defining and therefore for finding solution.
  •  
    This article gives some useful hints on how to choose an accounting software for your hotel business and what are the tips and tricks. There are lots of accounting software packages in the market which has a number of different options but the point is that each of these features will match a specific  need.  
  •  
    This article is about choosing the correct accounting software for the hotel industry. Through different types of software you are able to track the profitability of a hotel.
  •  
    This article is about how a hotel should choose their accounting program. There are many things to consider when choosing the right program for your institution. It is not just what is more cost effective, but what does it include and are they things your hotel needs. It is like a PMS system, you get some basics, but you also may need to be able to add more options, or none at all. Another factor when selecting this program is the size of your hotel. If it is one hotel or a chain. Accounting software is crucial in measuring and tracking a hotel's profit. In conclusion, when hotel management buys an accounting program, they must analyze the software, and not just buy the first one they come across.
  •  
    This particular article discusses the need for accounting software programs within the hospitality industry. These programs can do just one thing or be all-encompassing, such as an enterprise program. Accounting programs still have to follow the Generally Accepted Accounting Principles (GAAP), which regulate the accounting industry. They help track the profitability of the company, amongst other things. Additionally, hospitality companies must be very careful in choosing the right program. These programs can help managers run a business more effectively but it has to be matched with the right program. There is also the option of outsourcing the accounting function to a third party, which could save a lot of time and money down the road. Erica
  •  
    Hotel software is designed for all areas of hotel operation including property management, accounting, GDS reservations, central reservations, reception, POS, spa/club/golf management, guest management, inventory management, yield/revenue management, accounting, and web site design. Small hotel software is available for properties with less than 100 rooms and focuses on basic front and back office functions and/or reservations and guest management. One of the major types of hotel software used by the hotel/motel industry is accounting programs. Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. To select good accounting software for the hotel depends on multiple factors including the uses of the accounting programs. Accounting software incorporates the widely used Generally Accepted Accounting Standards (GAAP) and focuses on key measures unique to the hotel industry, such as revenue per room (RevPar). Knowledge experts should be familiar with both general accounting rules as well as industry specific guidelines.
  •  
    This article describes major factors to weigh in selecting accounting software for the hotel industry. And Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operationsThe hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability. Accounting software is crucial in measuring and tracking the hotel's profitability. And besides the normal functions, the advanced accounting software can be used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions. The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
  •  
    The article demonstrates that accounting software in hotels is used to track data of hotel operations, to make future decisions and some other functions related to finance and daily operations. So hotels should consider several aspects while establishing accounting software. Such factors affecting decisions are like: Annual revenue, Budget, Location, Multiple sites, National or international location and In-house vs outsourced operations. Regarding the trend of accounting system, the article says that accounting software can make the hotels more competitive and more effective.
  •  
    The article describes major factors to weigh is selecting accounting software for the hotel industry. Accounting Software is used to track the profitability of hotel operation and identify trends in the hospitality industry. Hotel industry carefully finds out what will be a great functionality and result before purchasing accounting software. First of all, selecting hotel accounting software and the uses of the program. Secondly, identifying the selection of accounting program, used in the hotel. For example, annual revenue, budget, location, multiple site, etc. The article discusses the function of hotel accounting software. Some of the functions are hanging from data mining to running financial report. Also, the article discuses about lodging accounting software, one of the example that they used is that they really on different tools including their accounting software to increase their competitive in their core business. The article talks about accounting Software Metrics in the hotel industries. They use this Metrics by tracking room rate revenues and by doing the room- rate vacancy and seasonal trends. Having the accounting software in hotel is very important for the industry
  •  
    The hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability. Accounting software is crucial in measuring and tracking the hotel's profitability. Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. So it's important for hotel manager to choose the suitable accounting software. This article tells how to select hotel accounting system properly. Including the decision criteria used in selection process, areas of functionality in hotel accounting software and standards used for accounting and auditing in hotel industry, etc.
  •  
    Hotel managers are often faced a lot of problem to deal with the accounting system. Now hotel manager can manage all of the accounting responsibilities by use hotel accounting technology. Using Web-based hotel accounting software can save your business money . The functions covered in all of the accounting systems.
Laura Alonso

Miami hotel transactions expected to hit $750 million in 2013 | Hotel Management - 0 views

  • "The Miami brand is stronger than ever reporting records on records in 2012, including 13.9 million overnight visitors," said Greater Miami Convention & Visitors Bureau President & CEO William D. Talbert, III, CDME.
  • Miami's metro area is among the highest performing U.S. hotel markets, achieving recording occupancy and ADR in 2012, and ranking fourth in terms of RevPAR performance.
  • Miami draws in a massive influx of tourists from around the globe, and during the past 20 years the market has emerged as a crucial commercial hub linking the United States to Latin America, and eventually Asia with the imminent expansion of the Panama Canal.
  •  
    This article caught my eye because I think we can relate to the hotel projections for Miami this year. It basically states that everyone wants to be in Miami, and I can see why. I also agree with the topic the article touched up on: Miami is a melting pot. It is, as it states, a "...commercial hub linking the United States to Latin America..." I think that the rising tourism in Miami can help increase revenue and can eventually continue to market Miami is such a positive light. Yes, every city has its flaws but I think Miami will continue to bring in tourists and hopeful residents. 
chern331

Hotel Property Management Systems: Roadmap and Recommendations - 0 views

  •  The 2019 Smart Decision Guide to Hotel Property Management Systems (click here to access), offers a migration path for hoteliers to keep in mind along the journey toward a next-generation PMS.
  • Putting the right technologies and data foundation in place is only half the battle won. Having the right business processes, organizational resources and performance metrics in place also rank as critical success factors.
  • Focus on data analysis and business intelligence
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  • The insights gained from the tools can have benefits ranging from improving marketing, sales and customer service effectiveness to generating competitive intelligence
  • Simply put, hoteliers need to understand relative channel performance at a granular level and place their bets accordingly.
  • Focus on building a revenue management strategy and culture
  • The strategy should be built upon a solid foundation of revenue goals using targeted RevPAR, GOPPAR (gross operating profit per available room) and other relevant metrics for tracking progress.
  •  
    Starfleet Research, a leading technology research company has released their 2019 decision guide on how to maximize efficiency on a hotel's PMS. The research company argues that according to emerging trends, it is wise to invest in data analytics and developing strong revenue management strategies. Competition is growing everyday, and in order to have an advantage over the market, businesses need to go past the surface of regular PMS, and utilize those with advanced insight tools. The guide provides hoteliers with unbiased information on choosing the best PMS to beat out competition.
tricc003

The GDS=Good, Darn Sense | By Mark Lewis-Brown - Hospitality Net - 0 views

  • Today, hoteliers spend most of their time trying to 'beat the OTAs' by focusing primarily on increasing their direct bookings; that's a fantastic tactic BUT it's not the only one that you should be using to boost your property's occupancy, ADR and RevPAR, while cutting the cost of acquisition
  • While it has been overlooked by many hoteliers, the GDS is still a very viable booking channel - and one that you should reintegrate into your revenue management strategy today!
  • he use of travel agents is, once again, on the rise - in fact, 2018 was actually nicknamed the "Year of the Travel Agent" by some - as they are now highly valued for their expertise and prized on their ability to build complex, multi-stop itineraries quickly, affordably and with little fuss.
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  • "hotels' direct bookings increased by 0.8%, whereas the GDS channel increased by 1.3 % during the same period, a rate that is 60% greater."
  • hotels pay a fee of about 20 percent on a booking when they sell a room on a global distribution platform,"
  • With the GDS, you have the opportunity to sell your rooms in bulk (hello, corporate bookings!) and, via travel agents, your property will have visibility to even more potential guests. Win/win!
  • The cost of acquisition of a booking from the GDS/travel agents is lower (than the OTAs) AND it gives your property visibility to a whole new segment of travelers: corporate and/or luxury travelers.
  •  
    Currently Hotels are trying to maximize their direct bookings and minimize the use of GDS & travel agents. However, this may not be beneficial in the long run because the use of travel agents is on the rise again. Travel agents are not only valued for their expertise, but appeal to the luxury segment of travelers who will bring high rates.
tgood006

Hotel revenue management: Strategies to boost your topline revenue - 2 views

  • The most successful hoteliers are savvy operators who continually look for ways to learn and improve the way they do things, gaining an edge over the competition. But only a small percentage of independent hoteliers use revenue management strategies and thus limit their revenue-generating potential
  • Key takeaways Revenue management refers to the pricing tactics you use to sell your property’s inventory to the right guests at the right time and through the right channel, to boost revenue growth. If guests feel like they are getting maximum value for their money, it’s very likely they’ll be willing to spend more. Be bookable everywhere and think of ways you can more out of each guest. Track key metrics, like occupancy rate, ADR, RevPAR and TrevPAR. Use multiple pricing strategies to get the most out of your business. Segment the market and target effectively. Put together comprehensive forecasting and budgeting plans. Remember to benchmark against your competition. Research the value of revenue management systems and pricing intelligence tools.
  •  
    This article explains hotel revenue management and how to streamline the revenue of your property. Revenue management is the marketing and selling of your hotel products to guest. It could be the selling of rooms or additional products your hotel may offer. Every traveler wants to see the value of there dollar spent.
rnobl005

A Next-Generation Property Management System: What's the ROI? - 0 views

  • A Next-Generation Property Management System: What’s the ROI?
    • rnobl005
       
      After reading everyone's comments on the WebRezPro website, I felt like this article was a nice complement. It's great if you can properly deploy a new Property Management System to make your operations more organized. But what really matters is making sure you are utilizing all the tools at your disposal to get a return on your investment, or ROI. When you evaluate your processes, it's important to look at the data. How long does it currently take you to check in a guest would be one such example. If you think that this new system can help improve that performance financially than you might want to implement it. The author also suggests though that it's important to monitor repeat bookings. The goal is to wow your guests over with a painless experience so that they don't search for another hotel next time around. New PMS models offer smaller businesses the ability to have sophisticated software at a fairly low cost depending on the payment structures. One feature I hadn't thought about until reading this article is whether or not you are required to sign a contract. If you can pay month to month you can test out a system and decide to go another route if it doesn't work out. Ultimately, the most important outcome of any PMS is making sure you are profiting off of your decision. I think anyone looking to implement a PMS would benefit from reading this piece.
  • deployment of a next-generation PMS should lead to a greater number of repeat guest stays and a higher volume and intensity of positive brand advocacy.
    • rnobl005
       
      This is a tangible impression that a PMS can make on your hotel's performance if you utilize it correctly.
  • To what extent is the new system likely to improve sales and revenue
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  • Another key factor to consider pertains to reduction in losses, including losses related to errors in manual updates and delayed or lost room charge postings
  • To what extent will the new system reduce the amount of time currently being spent on managing front desk activities, including check-ins and check-outs, and on such time-consuming tasks as consolidating guest accounts and managing rates and availability across distribution channels, including OTA, GDS, Web, and travel agents?
    • rnobl005
       
      These are key performance indicators that properties managers should keep track of to see how they are performing month to month.
  • less expensive and require less up-front investment
  • most cloud-based systems also use a subscription “pay as you go” model, which generally means no long-term contracts and no upfront capital investment for the software or hardware
    • rnobl005
       
      I really like the idea of a subscription model. It puts the power in the consumers hand in a way. If you don't like the way the system is functioning you have some bargaining power.
  • it is important to confirm which software features and modules, including future upgrades — as well as which hardware components, if any — are included in the base (recurring) price so as to avoid any surprises down the road.
    • rnobl005
       
      Definitely agree with this statement. It's always important to know all of the details before signing any contracts.
  • These improvements should be reflected in increased RevPAR and profitability. Better data integration and accuracy should improve revenue management and channel management capabilities, also translating into favorable financial outcomes.  
yuqiongliang

Website, GDS and OTA: the right mix in distribution channel investments - Insights - 0 views

  • Here is a summary of the trends in three online distribution channels used in the hospitality industry: websites, Global Distribution Systems (GDS), and online travel agents (OTAs).
  • The Internet has made marketing more measurable and accountable with different metrics and analytics that show the contribution of marketing to the bottom line. The most critical measures of marketing are the customer acquisition cost (CAC) and the customer lifetime value (CLV), which at times can be difficult to understand and quantify.
  • The CAC is the price a hotel pays to acquire a new customer, which can have a significant impact on RevPAR performance and asset value growth. The CLV is a prediction of the value a business will derive from its entire relationship with a customer.
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  • CAC = Marketing Campaign Costs/Total Customers Acquired
  • CLV = Gross profit from all historic purchases for an individual customer
  • f managed skillfully, the hotel’s website could yield the lowest CAC and the highest CLV as it permits the hotel to have a direct interaction with the customer which could lead to a long-term relationship.
  • Each online distribution channel plays a different role in the hotel’s marketing program:
  • The hotel website is the most critical marketing tool because it can deliver a message that is both relevant and appealing to the target customer.
  • A responsive web design provides an optimal viewing experience by adapting the website to mobile phones, desktop computers, and tablets. A responsive design is an advantage because a wide range of devices are used to make hotel reservations.
  • This could be a significant advantage for a hotel considering that mobile bookings have increased by 42% in the last two years, accounting for 25% of total bookings made in the Americas, as reported by TravelClick.
  • hotel website that contains relevant, unique, engaging, and accurate information will be able to dominate SEO.
  • Online Travel AgentsThis channel has the highest cost for hotels given the bidding process and the commission structure in place, typically amounting to 15% to 30% of revenues generated.
  • Branded hotels typically have agreements and commission structures in place with different OTAs.
  • Most OTAs feature a pay-per-click sponsor listing through a bidding process that typically ranges from $0.25 to $2.00 per click, depending on the market.
  • Each OTA uses a slightly different algorithm to position and rank hotels in the results screen. Regardless of the OTA used, hoteliers should implement the following techniques to position their hotel with the highest possible ranking:
  • GDS provide pricing, availability, and reservation functionality to a world-wide market of consortia, who can book airline, car, hotel, and other travel arrangements for their customers.
  • It is important for hotels to ease the booking process for travel agents by including the right type of information and rates in the GDS, and by keeping hotel information current, including all attractions and points of interest that attract guests.
  • Measuring the distribution channelsDemand360 is a market intelligence tool from TravelClick that provides exclusive information and in-depth reports on projected future demand for a hotel’s specific competitive set.
  • The more information we know about customers, the more we will understand how to attract them to hotel properties. Hoteliers need to understand the electronic distribution environment and develop a comprehensive pricing strategy to maximize revenue and profit. Maximizing profitability can only be possible by extracting intelligence on the day-by-day activity of these channels and analyzing the possible displacements.
  • Here is a summary of the trends in three online distribution channels used in the hospitality industry: websites, Global Distribution Systems (GDS), and online travel agents (OTAs).
  • The most critical measures of marketing are the customer acquisition cost (CAC) and the customer lifetime value (CLV), which at times can be difficult to understand and quantify.
  • the hotel website reflects and emphasizes the hotel’s image and competitive edge
  • OTAs can boost occupancy in need periods and help diversify a hotel’s client base by introducing guests that otherwise might not have considered staying at that particular hotel
  • the GDS connects hotels with consortia, which are global associations of travel agents that provide hotels primarily with major sources of corporate business.
  • A vanity domain name with an independent website that reflects the hotel’s unique personality can be an advantage for a branded hotel operator to include relevant information about their particular submarket and the property.
  • The advantage of this distribution channel is marketing exposure. If a hotel is incapable of filling certain days using other channels, even higher-cost OTAs would be considered a benefit.
  • GDS provide pricing, availability, and reservation functionality to a world-wide market of consortia, who can book airline, car, hotel, and other travel arrangements for their customers.
  • It is important for hotels to ease the booking process for travel agents by including the right type of information and rates in the GDS, and by keeping hotel information current, including all attractions and points of interest that attract guests.
  • The GDS distribution channel remains an important part of the industry, and it can have a significant impact on the amount of commercial demand captured.
  • Data mining will help managers understand how many room nights are being booked and the typical season and day of the booking, which will in turn help them recognize how to maximize profit from these accounts and avoid displacing higher-rated demand.
  • GDS channel advertising opportunities are also available to increase the exposure of the hotel on the GDS
  •  
    Hotels rely on the information that is accessed through different intermediary systems that give each property information on their customers, as well as insight on their comp set. OTAs play a key role in assisting properties generate revenue, they have different processes in place such as pay per clicks or commissions involved when bookings are made through their websites. Marketing plays a key role in both OTAs and a properties direct website. Websites must be user friendly, easily accessible and have the ability to function on a mobile device. Majority of bookings are made online and and increasing amount are being made through a mobile device. Ensuring that each of these platforms creates a welcoming environment for each potential guest maximizes the chances of them booking.
  •  
    An effective marketing strategy starts with knowing your customers and your goals. it is important to understand how to attract online shoppers, increase conversion rates, and have data mining tools to understand the customer's preferences and booking patterns to be able to develop a long-lasting relationship.OTAs and GDS remain an essential part of the industry, as they provide marketing exposure to a wider range of market segments.
swhit149

Is hospitality ready for the army of robots coming to a hotel near you? - 0 views

  • By 2025, over 85 million existing jobs will be lost due to the seismic shift toward robotization and automation, according to estimates in the “Future of Jobs Report 2020” published by the World Economic Forum.
  • These are jobs like data analysts, AI learning specialists, digital transformation specialists, software and applications developers, robotization strategists, robotics technologists, robot training and maintenance specialists, etc.
  • robotization and automation are coming even to our technology-averse hospitality industry.
  • ...12 more annotations...
  • ●     Solve dull, repetitive, dirty or dangerous jobs.●     Solve high turnover of trained employees (20%-30%)●     Solve problems like poor discipline, lack of motivation, etc.●     Lower labor costs, which are especially burdensome now●     Increase productivity●     Solve labor shortage of entry-level and unskilled workers, which plague the industry in “normal” times.
  • Labor costs constitute 36%-50% of hotel operational costs, based on hotel category, and in these times of low travel demand, low occupancies and catastrophic RevPARs, robotization and automation are becoming increasingly appealing to hotel owners and operators.
  • mobile and contactless check-in applications have already made the front desk staff obsolete
  • ultraviolet light pulses to kill viruses, bacteria and fungi and are already deployed at hundreds of hotels in the U.S.
  • clean guest rooms 20 percent faster and public areas up to 80 percent faster than human housekeepers.
  • security guards at resorts, large hotels and casinos, airports, theme parks and outdoors perimeters.
  • replace 100% of the waitstaff
  • The labor unions in major metropolitan areas with highly-unionized hospitality labor force are dead set against any robotization and automation or any technology advancement that can reduce the number of paying members.
  • hospitality is fast becoming a tech industry now
  • emergence of today’s tech-savvy customer who expects to find at hotels the same or better technology advancements they already enjoy at home
  • Robotics, AI, mobility, IoT devices and contactless check-in tech are being adopted across the industry at a very fast clip.
  • within the next 10 years many hotels will operate at half the pre-coronavirus staff level and we will be seeing more and more examples of semi and fully automated hotels
  •  
    This article is a big time eye opener how robots are already in place taking away plenty of jobs in every department. I highlighted some of the jobs they are currently doing and how much labor cost money the hotels are saving. Yes we love the new technology but it can also be a little intimidating once they start eliminating jobs. It really points out what we may not find obvious on how majority of the hospitality companies are already in use with artificial intelligence technologies. I believe in 10 years the world will be a complete different place and robots will take over for the most part!
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