Skip to main content

Home/ Hospitality Technology/ Group items tagged algorithm

Rss Feed Group items tagged

ypere044

The Software Algorithm That Turns Hotel 'Lookers' Into 'Bookers' - 0 views

  • n't they just lower their prices to fill all their rooms?
  • The problem for them (and hotels too) is determining how low to go to sell any empty inventory. They can't, so they don't.
  • Miami start-up helps hotels determine this ethereal price-point and maximize the revenue yield for each property and its rooms.
  • ...4 more annotations...
  • REVPARGURU
  • they took financial industry software algorithms traditionally used for predicting derivatives and other complicated financial vehicles and then applying them to hotel room rates and availability. This maximizes the revenue/profit yield
  • a shift from offline to online.
  • 'Live P&L'
  •  
    The article "The Software Algorithm That Turns Hotel 'Lookers' Into 'Bookers'" poses questions about the pricing algorithms in the airline and hotel industry. It then introduces and explains the software developed by Bruno Perez and Jean Francois Mourier called REVPAR GURU. In essence, the software is a revenue management system that analyzes data points online and internal factors within the company to provide suggested price-points to maximize profit. I believe that this software simplifies the job of the revenue manager because with the software they no longer have to agonize over data about reaching capacity at the highest room rate, they now focus on the data given by the software and its suggested prices. The idea for the software stemmed from the fact that we are going through a shift from offline to online in our society and more and more people are now doing their bookings online. I believe that this software has the right idea and is available at the right time during the shift to online. As more and more companies adapt, adjust, and use the online world, this program will continue to succeed. 
miamigol

The world's first predictive algorithm for hotels is here - 2 views

  •  
    Although we already know hotels can tailor their guests experience by analyzing their purchase history and habits, a new software called Oraculo allows hoteliers to personalize the experience of potential customers who haven't booked or stayed at the hotel at all. This is the first predictive software that will increase revenue directly from bookings on hotel websites. In my opinion, this tool is especially great for those who aren't seasoned travelers and those who are unfamiliar with certain brands or places. According to the article the results have been outstanding, with a potential 65% increase in revenue from those low-intent buyers who otherwise may not have spent at all. The algorithm used was built using learning techniques that analyze behavioral data patterns of millions of travelers around the world.
David Glas

3 Real-World Problems Solved Using Cloud Computing | The Small Business Authority | Sma... - 1 views

  • For instance, if a server has 10 or 15 voids in one day, that might indicate a scam. Or if a particular bartender is frequently getting 70 percent tips, that might indicate that he or she is pouring free drinks and being rewarded for it. Each server has a unique login, so a pattern of unusual transactions easily fingers a thief. Additionally, if a certain type of scam is caught running in Chicago, said Lundberg, an algorithm will begin to search for it, and can spot it as soon as it appears in Los Angeles, Miami, or Detroit.
  •  
    The  first part of the article talks about how the cloud is being used in restaurants to monitor all transactions. Aloha POS systems has a add on that takes all the transactions to the cloud in 10 minutes intervals, after that they analyse the date to see if a employee has been doing to many voids or gets to much tips, they do this via algorithms in the cloud. Just another way that the cloud makes the life of a restaurant owner that much simpler. 
jiayi017

Reimagining the future of travel and hospitality with artificial intelligence - 0 views

  • primary sales processes
  • ustomer personalisation
  • assimilating patterns in image, voice, video, and text, and turns it into meaningful and actionable insights for decision making.
  • ...41 more annotations...
  • One great example of an AI concierge is Hilton World wide’s Connie, the first true AI-powered concierge bot.
  • Connie is powered by IBM’s Watson AI and uses the Way Blazer travel database.
  • it can learn and adapt
  • Mezi,
  • It talks about bringing on a concept of bleisure (business+leisure) to address the needs of the workforce.
  • With AI and NLP, Mezi collects individual preferences and generates personalised suggestions
  • Lola.com provides on-demand travel services
  • instantly connect people to their team of travel agents
  • Chatbot technology
  • Skyscanner is just one example, creating an intelligent bot to help consumers find flights in Facebook Messenger.
  • Deutsche Lufthansa’s bot Mildred
  • connecting with consumers in their own time and in the social media spaces they most frequently visit.
  • Aero Mexico started using Facebook Messenger chatbot to answer very generic customer questions.
  • 80 percent
  • KLM Royal Dutch Airlines uses AI to respond to the queries of customers on Twitter and Facebook.
  • Digital Genius,
  • Trivago acquired Hamburg, Germany machine learning startup Tripl as it ramps up its product with recommendation and personalisation technology,
  • voice-activated search,
  • customer-centric
  • trends in users’ social media activities
  • customised pictures and text
  • KePSLA’s travel recommendation platform is one of the first in the world to do this by using deep learning and NLP solutions.
  • Dorchester Collection is another hotel chain to make use of AI.
  • analyse customer behaviour deeply in the form of raw data.
  • Metis.
  • surveys and reviews
  • measure performance and instantly discover what really matters to guests.
  • intelligent algorithms that monitor and send out timely alerts with hot deals are currently in high demand in the travel industry.
  • The AltexSoft data science team has built such an innovative fare predictor tool for one of their clients, a global online travel agency, Fareboom.com.
  • elf-learning algorithm, capable of predicting future price movements
  • automated disruption management is somewhat different.
  • time-sensitive task, requiring instant response.
  • predict such disruptions and efficiently mitigate the loss
  • 4site tool, built by Cornerstone Information Systems
  • Thus, Amadeus, one of the leading global distribution systems (GDS), has introduced a Schedule Recovery system,
  • AI could start to infiltrate business travel even more so than leisure in the next 12 months.
  • request travel recommendations and random suggestions.
  • Trends, outliers, and patterns are figured out using machine learning-based algorithms that help in guiding a travel or hospitality company to make informed decisions.
  • Due to the greater need for structure and less of a desire for discovery, it certainly makes sense that AI would be more suited to business travellers.
  • it could help to simplify the booking process for companies, and help eliminate discrepancies around employee expenses.
  • The travel and hospitality industry transformation will morph into experience-driven and asset-light business, and wide adoption of AI will usher a new-age customer experience and set a benchmark for other industries to emulate.
  •  
    This article examines the current and upcoming updates in AI technology and how hospitality companies are using AI to their advantage. From helping airline companies deal with disruptions in real time to improving the breakfast experience at a hotel, AI is being employed successfully to instantly solve problems and mitigate new ones from occuring.
  •  
    This article mainly describes examples of how the hospitality industry uses intelligent data to influence its value chain. Such as intelligent travel planning customization, intelligent travel search, travel assistant, intelligent social media data analysis, intelligent forecasting, and so on. With the continuous development of the intelligent trend, many tourism and hotel organizations have begun to continuously introduce AI equipment, which has also promoted the transformation of enterprises to experience-driven and asset-light businesses.
barbaraw12

The Importance Of Proximity In Hospitality SEO - Wpromote - 0 views

  • Domain clustering can be a factor in why your hotel is not ranking in organic search results for “hotels near Times Square NY,” especially if there are multiple hotels in your area. Google wants to make sure users are receiving diverse and relevant search results for their queries. That means that sharing a domain name can sometimes work against you because Google is unlikely to serve a user several hotels that are on the same domain.
  • It’s important to put yourself in a customer or potential customer’s shoes and approach your keyword strategy from that point of view while also considering algorithms, domain crowding, competition, and user intent.
  • In 2016, the Google Possum algorithm update caused Proximity of the Address to the Point of Interest to become more important.
  • ...4 more annotations...
  • Closeness to area attractions and venues is important to SEO, and proximity of your address to a point of interest has become the top-ranking factor in Google. This makes it much harder for your hotel to rank for attractions and points of interest if they truly are not “near” your hotel.
  • In 2017, the Google Hawk algorithm update eliminated some of the local search filters that were put in place by the Google Possum update and focused on showing search results in the immediate area or in close proximity of the search query.
  • f your hotel lies outside that area, it will be seen as irrelevant to the search query and most likely will not rank for that phrase organically.
  • Hotels that are in rural or suburban areas, however, typically have fewer large attractions or points of interest nearby, so they may rank for attractions that are further away due to less competition in the area.
  •  
    Proximity marketing is and has become the new method of advertising on a device which virtually anyone has; the cell phone. However, due to its popularity it has turned into something more complex due to the amount of organizations using this feature and the somewhat tight geographic locations. A city like New York is a prime example to how many businesses fight for a glimpse of spotlight regarding proximity marketing. Although, Google plays a huge role in helping locate a business, it does not seem to be an equal opportunist for all hotels, for instance.
  •  
    proximity accurately represent your location in relation to major points of interest in your area becomes even more important for the guest experience. Imagine that same hotel really tries to drive home the point that is it near Times Square on its website, only to have visitors disappointed that the attraction is really much further than expected and that other hotels are much closer.
jordanskj

The Impact of AI on the Hotel Industry - 2 views

  • AI – artificial intelligence – is everywhere these days. It’s baked into your smartphone, your desktop and laptop, your virtual assistant, your smartwatch
  • They’re bits of code that live in the technology we use every day.
  • The term “AI” doesn’t have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive.
  • ...23 more annotations...
  • An AI-powered phone system can intelligently route calls. Chatbots can answer basic questions online. AI-connected remote check-in systems can allow guests to check into their rooms remotely via a smartphone app and never need to stop at the front desk to begin with.
  • Without AI, it would be impossible for your team to deliver the level and quality of service that you expect and your guests deserve.
  • AI is enabling personalization on a much deeper level – one that affects the very core of the guest experience.
  • Chances are good that you use a property management system (PMS), as well as a point of sale (POS) system. Both of these are powered by artificial intelligence, which is how they can help you manage bookings, sell add-ons, add them to guests’ bills, and more.
  • Room rate optimization Dynamic room pricing based on occupancy Updating your rates across multiple channels and OTAs in real-time Comparing your performance and rating to other hotels in the surrounding area
  • AI is vital to being able to maximize your revenue while automating mundane tasks and reducing the amount of human effort required (and the number of errors caused by humans, as well).
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, enables better efficiency, a deeper connection with your guests, and, ultimately, more success for your hotel.
  • For instance, an AI chatbot added to your Facebook Messenger can answer guests’ questions and take basic information and add it to your database. That can then be used to personalize further interactions with the guest. You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area.
  • AI allows you to personalize every aspect of a guest’s stay.
  • offer unique amenities and services
  • to live up to today’s guest expectations, such as less human interaction and more automation (both of which are important for health and safety protocols).
  • n fact, data is considered more valuable than any other business asset, including cash.
  • To put the information you have in hand to use on your hotel’s behalf, you must sort, organize, cleanse, parse, and then transform it into something usable by human beings.
  • automating all these processes and ensuring that you’re able to surface key insights that speak directly to your ability to reach and engage with guests while staying abreast of current trends in the industry.
  • make informed suggestions from the travel/concierge desk
  • Once, science-fiction predicted that we would eventually live in a world filled with robots that make our lives simpler and easier. That day has come, but the robots are largely invisible.
  • Today, you’ll find AI at work in just about every aspect of all industries.
  • You only need to look at the incredible number of tasks that front desk staff are expected to juggle to realize that, without artificial intelligence, the situation would be very different.
  • In addition to juggling all of these tasks, employees are expected to be courteous, kind, to verify guest documents thoroughly, provide their undivided attention, and answer questions promptly. Since human beings are not actually able to multitask, how do you ensure that all of these things happen simultaneously and correctly? The answer is, with artificial intelligence.
  • Personalization is an essential consideration today. Consumers expect the businesses they interact with to personalize all communications. That applies to everything from voice communications to email marketing, social media interactions, and more
  • How is AI enabling better personalization?
  • It’s all about creating a unique experience that’s tailored to each guest or family.
  • From business intelligence in the hospitality industry to automating front desk and back-office tasks, AI is here to stay.
  •  
    Hospitality employees are faced every day with multi tasking which can lead to human error. AI has many benefits in making the majority of these tasks automated. Hatboxes will take a guests information, and record it into the database which will allow the staff to make the stay more personalized with information at hand.
  • ...1 more comment...
  •  
    AI exists in all functions of our modern lives. It has fundamentally allowed for more processes to happen, while exhausting less human labor. It has created more efficiency and accuracy in the hospitality industry.
  •  
    The article simply describes the ways in which AI is apart of our everyday lives and how it has not only impacted us as individuals but in the hospitality industry. Years ago, when we thought of AI we would think of big robots but now AI is as small as a chip in an iPhone, or as intangible as data on a software. AI has enabled a deeper level of personalization to guest experience as well as added close to maximum efficiency in the data and intelligence realm. It allows for multiple processes to be happening at the click of a button, lessening the potential exhaustion of our human resources in these businesses. In my opinion, AI has brought exponential convenience to our everyday lives and although sometimes intrusive, it makes life easier. Being able to rely on a piece of technology to remember certain patterns and trends is convenient and efficient.
  •  
    In this article, the author thoroughly discusses how artificial intelligence has severely impacted the hospitality industry. The author begins with a short description of what AI really is, stating "The term "AI" doesn't have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive". They then go on to explain how AI can be and IS extremely helpful to the operations side of the hospitality industry. For example, when the front desk phone rings, AI can be implemented to intelligently reroute incoming calls to the correct department's line, alleviating some of the work off of the front desk staff who would've otherwise needed to stop what they're doing to answer the phone for something as simple as a transfer to a different department. Next is a section dedicated to how AI can personalize the guest experience. By collecting data on guests while they're using your website, you can show them offers and amenities at your hotel that are tailored to them. The example in the article states "You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area". All in all, AI is vital to the hospitality industry. It not only helps guests have the best experience they possibly can, but it also helps the staff with providing the best service they possibly can to the guests.
Yookyung Kim

Hotel Group Sees Uptick in Occupancy with Analytical Tool | Case Studies | | Hospitalit... - 0 views

  • In order to maintain speed and accuracy across revenue strategies, leaders at Coastal Hotel Group realized that by automating the revenue management process, a significant impact could be made not only on the bottom line but in labor savings as well.
  • An automated solution for increased efficiency
  • The system’s software provides reliable, up-to-date market information quickly and easily, enabling Coastal’s corporate director of revenue management to spend less time identifying market trends for multiple properties and allowing more time for analyzing trends and capitalizing on consumer behavior.
  • ...1 more annotation...
  • Numbers tell the story Since implementing the IDeaS RMS, Coastal Hotel Group has realized significant increases in occupancy and Average Daily Rate (ADR) across its properties. Cedarbrook Lodge, Hotel Fifty and The Resort at The Mountain all saw increased occupancy with upticks of 28, 15 and 11 percent respectively in 2011. In addition, ADR jumped 18 percent at Cedarbrook Lodge and four percent at Hotel Fifty.
  •  
    Coastal Hotel Group implemented the IDeaS Revenue Management System (RMS) to maintain speed and accuracy across revenue strategies. The new system allows the director of revenue management more time for analyzing trends and making more strategic revenue decisions because the revenue management process is simplified and expedited, providing market information quickly and easily. Although the system doesn't replace human insight, its complex algorithms and ability to pull data multiple times a day provides Coastal Hotel Group with a clear vision of hotel data, making it easier to book the right guest at the right time for the right rate. In addition, the IDeaS RMS automatically uploads rate shopping reports from vendors and uses competitors' data to create the best available rate decisions. In today's fast-paced, interconnected business environment, the new automated revenue management system can provide a quick and intelligent reaction to various market conditions in order to capitalize on consumer behavior. That can be a strong competitive edge of the Coastal Hotel Group properties. 
tgore002

Search results for technology | Spectra - 0 views

  • Improving classical computing
  • Hybrid algorithms
  • Quantum computing will potentially mark one of the tech world’s biggest revolutions, harnessing the quirks of quantum mechanics to speed up machine computation exponentially. Researchers hope eventually to use it to crack online encryption or to model entirely new molecules.
anonymous

Is a cloud-based property-management system more secure? | Hotel Management - 0 views

  • A good cloud-based property-management system should be more secure than the typical server-based systems located on property because it is hosted in an environment that is managed by people whose sole job is to keep it secure.
  • Cloud-based data centers should be tested and audited to ensure they meet certain standards
  • On-premises and cloud-based systems are susceptible to the same security issues if not properly managed,
  • ...4 more annotations...
  • If you think of these currently fragmented systems—like a PMS or central-reservation system—there’s a fairly large percentage of the functionality that’s the same: the guest profile, rates, inventory and availability
  • Operators should be planning PMS integrations that support the expectations of their existing guests while meeting the needs of next-generation consumers and mobility is key
  • The solution helps hotels stay in the cloud and maintain security while still giving instantaneous approvals for guest purchases
  • Using an algorithm to curate upsell offers based on guest data ensures a hotel doesn’t miss an opportunity to upsell.
  •  
    This article recognizes and highlights revenue management as a crucial integration within any property management system as it provides a hotel with the important algorithms to optimize revenue and allowing the hotel to become more profitable. The article brings up a good point regarding the importance of having PMS integrations that satisfy the expectations of existing customers while also accommodating the needs of a technology driven generation visiting the hotel. It also highlights how successful internet-based property management systems offer the ability to provide a more customizable, personalized experience to hotel guests.
hchiebooth

7 Event Technology Trends to Explore in 2019 - Eventbrite US Blog - 1 views

    • mrueda
       
      The article discusses seven event technology trends that are trending in 2018. Event planners are on the hunt to discover the next new products or services that will help them stand out in a coward full of competitors. One trend, that I find so interesting is facial recognition technology. Event planners are using algorithms to reach out to new audiences via social media, improve check-in and security! Another trend, that caught my eye was artificial intelligence for events. Technology such as "chatbots." Chatbot is an automated customer service that helps both guests and event organizers. It will alleviate some of the duties of the staff to be more efficient and address guest issues faster. There are also the right APPs that are being created for events for guest to search, book, post and review events in one place. Also for event organizers to price, communicate and organize all in one place.
  • Reach new audiences
  • Improve check-in, feedback, and security
  • ...2 more annotations...
  • Artificial intelligence for events
  • The right event apps
  •  
    So, being an event professional in the hospitality industry this article intrigued me. Some of the trends listed are trends that my clients and I have already been using for a few years now like livestreaming events, I had a wedding in Jamaica in 2015 in which my clients live-streamed their nuptials for those daily and friends who could not make the trip. What I did find intriguing was the Facial Recognition aspect of Event Technology. That is unbelievable to me. I know we now have iPhoneXs and SnapChat that already do this so I guess its just a matter of having the right type of phone and app that is compatible with this feature.
  • ...1 more comment...
  •  
    This article for event planning and technology shared the current trends of event technology for this year. Facial recognition is becoming popular and is encouraged to use to target an expansive audience. Some events encourage audiences to take advantage of technology by using Facebook to tag photos of the event attendees to to a personalized album. The article also predicts that the future holds facial recognition for attendees checking in for a further improved event. RFID is being widely used by experienced event coordinators in place of event tickets and to reduce payments made physically. With the usage of RFID, it enhances the productivity for the attendees, as well as, make special features, such as raffles, much easier and fun to conduct. Automated customer service features are also rising as it enables guests to conveniently have their questions answered without having to wait to get a response. For example, according to the article, Sound on Sound Fest is a festival for music lovers that created a customer service feature via Facebook Messenger to answer any questions from the potential and prospective attendees. It was said to have instant gratification and success in the ease of asking and answering questions. Apps are also taking a part in events. Apps, such as, Pathable (connect with attendees throughout entire event), Presdo (takes into consideration behavior of attendees), and attendify (share photos, messages, and comments with attendees) are example of applications that events benefit from in this growing trend of event technology. Broadcasting events also assist in gaining popularity for an event and social media walls encourage attendees to post photos of the event with hashtags. Technology is growing and gaining popularity in events. Due to the fact that people are almost never without their cellphones, nevertheless, on their cellphones, the discussed features are popular amongst event attendees and aids in bubbling the posit
  •  
    The article discusses seven event technology trends that are trending in 2018. Event planners are on the hunt to discover the next new products or services that will help them stand out in a coward full of competitors. One trend, that I find so interesting is facial recognition technology. Event planners are using algorithms to reach out to new audiences via social media, improve check-in and security! Another trend, that caught my eye was artificial intelligence for events. Technology such as "chatbots." Chatbot is an automated customer service that helps both guests and event organizers. It will alleviate some of the duties of the staff to be more efficient and address guest issues faster. There are also the right APPs that are being created for events for guest to search, book, post and review events in one place. Also for event organizers to price, communicate and organize all in one place.
  •  
    This article reveals the 7 latest trends in technology. The most impressive trend is the use of Facial Recognition for registration purposes. It also features new and upcoming AI technology such as Chatbots, "Crowd" Streaming and the use of "Social Media walls" to generate for free event promotion.
jspivak001

How Will Your Hotel Property Use Machine Learning in 2020 and Beyond? | - 2 views

  • The LightStay program at Hilton predicts energy, water, and waste usage and costs
  • Further, some hotel brands can link in-room energy to the PMS so that when a room is empty, the air conditioner automatically turns off
  • To create brand personas and algorithms, IHG assessed its top customer-facing senior managers across brands using cognitive, emotional, and personality assessments.
  • ...3 more annotations...
  • The algorithms are used to create assessments to test candidates for hire against the personas using gamification-based tools, according to The People Space.
  • Accor Hotels offers guests personalized upgrades based on previous guest behavior at a price that the guest has shown a demonstrated “willingness to pay” at booking and during the pre-arrival period, up to 24 hours before check-in.
  • ML technology can create offers at any point during the guest pathway, including the front desk. Rather than replacing agents as some hotels fear, it helps them make better, quicker decisions about what to offer guests.
  •  
    The machine learning for hotel properties is dynamic and constantly evolving. Beyond the common uses of Artificial Intelligence such as robotic housekeepers and facial recognition, hotels can deploy machine plearning in different areas such as systems that optimize the use of energy, water and other resources; human resource management such as the one used by IHG; and customer service.
  •  
    This article discusses different ways that Machine Learning (ML) is affecting the Hospitality industry. Hiltons Energy Efficiency IHGs HR Screenings Accors Personalized Upgrades
ealmi001

Artificial intelligence is evolving all by itself | Science | AAAS - 1 views

  •  
    According to the article Artificial intelligence is evolving all by itself, researchers have created software that borrows concepts from Darwinian evolution, including "survival of the fittest," to build AI programs that improve generation after generation without human input. In recent years, scientists have sped up the process by automating some steps. But these programs still rely on stitching together ready-made circuits designed by humans. That means the output is still limited by engineers' imaginations and their existing biases. The program discovers algorithms using a loose approximation of evolution. It starts by creating a population of 100 candidate algorithms by randomly combining mathematical operations. It then tests them on a simple task, such as an image recognition problem where it has to decide whether a picture shows a cat or a truck. This article was very informative and shows lots technological advances towards artificial intelligence.
nbrac002

How Artificial Intelligence is Revolutionising Hotel Revenue Management - 0 views

  • With the help of data and analytics, revenue managers, from the get-go, have been predicting and shaping the customer path to purchase.  
  • Most AI-powered systems are designed to digest, translate and identify patterns in a large amount of data
  • Talking about the role of revenue manager, it has evolved to a great degree. A few years back, the job of a revenue manager was only about collecting, compiling data, and analyzing data to decide hotel rates. 
  • ...16 more annotations...
  • Technology like AI is fast becoming a significant part of a hotel’s operations. From a hotel website chatbot to predicting guest behavior, AI is being deployed everywhere.
  • This data holds a tremendous amount of information that could benefit hotels in various ways.
  • At present, an Al-based hotel revenue management system can process millions of data in a fraction of time. Not just that, with machine learning, it can compile them, bringing a lot of valuable insights to the table and also learn about customers’ behavior.
  • Data gathering is one of the first and foremost things in revenue management
  • Further, machine learning algorithms are trained to gather certain types of data.
  • Guest patterns or you can also call it guest behavior is critical for a hotel. Because it isn’t static and keeps changing with time and circumstances. Therefore, a hotel must be able to identify and attend to them
  • evenue management in hospitality existed even before this, but it was in its infancy. Only a few accommodation providers were utilizing it.
  • Detailed and data-driven guest personas are important for efficient revenue management. But creating guest personas manually or using traditional methods have a few flaws. This is where automatic and data-driven persona creation is used.
  • When we talk about personas, there’s also something called the propensity model. If you aren’t aware of the propensity model, it is basically a scorecard that is used to predict the behavior of your guests or prospect base.
  • With predictive analytics and machine learning, revenue managers can predict how customers’ preferences and past behavior will lead to future purchases. As a result, they can optimize the revenue channels of a hotel precisely.
  • There are times when hotels run guest discounts and they don’t invest much to analyze it. They fail to determine whether these discounts are worth it
  • hotels can easily monitor every discount or promotional campaign and determine which ones are delivering good results and which ones aren’t.
  • As machine learning algorithms already have access to all the data, it understands relationships between the different data fields related to your hotel’s offering, giving a more predictable outcome.
  • Not to mention, these ML-powered systems will continue to learn, optimize, and adjust over time. Meaning, it will just get better and better
  • But with an AI-based system, you can continually monitor every channel and let the system alert you about potential risks. Further, these systems are usually fed with specific metrics and conditions for risks, and whenever it finds something that matches the conditions, it sends an alert.
  • However, many might argue that artificial intelligence for hotel revenue management would rule out human jobs. But in reality, AI, ML, and other sought-after techs are more likely to work in collaboration with humans going forwar
  •  
    AI has tremendously helped the hotel industry especially in the realm of revenue management. Instead of having to compile mountains of data and make calculations by hand, we have AI software that can not only analyze all the compiled data, make predictions based of trends, and set rates but it also learns from this data to become smarter with time.
shawndab

Orangetheory launches MaxHR, an AI-driven heart rate tracking system | @FitTechGlobal - 1 views

  • has introduced a new AI-powered heart-rate tracking system called MaxHR to boost the personalisation and efficiency of members’ workouts.
  • Orangetheory has introduced a new AI-powered heart-rate tracking system called MaxHR to boost the personalisation
  • and efficiency of members’
  • ...8 more annotations...
  • it records peak heart rate over a period of time
  • it allows every member to know their personal statistics
  • and efficiency of members’ workouts
  • This data is used by trainers to improve the impact of sessions by identifying exactly when users should decrease or increase effort.
  • "For years, the standard of fitness heart rate tracking across the category has been an age-based formula
  • The trainer-led sessions alternate cycles of high-intensity work followed by lower intensity which allows the cardiorespiratory system to partially recover.
  • Orangetheory says the new algorithm is designed to evolve and become more accurate over time.
  • Orangetheory’s system is based on post-exercise oxygen consumption (EPOC) where the body continues to use oxygen and burn calories for a period of time after the workout.
  •  
    Orangetheory gym has launched a new system driven by AI. The club has always used heart rate tracking that was previously age-based. Now with the New AI-powered MaxHR, it considers other factors. This technology is used to increase the efficacy of an individual's workout.
Yanqiu Li

New Trends in Retail Point-of-Sale Systems - 0 views

  • new point-of-sale (POS) systems
  • are helping businesses to cut costs in everything from advertising to labor.
  • sumers are being directly marketed to using ever-evolving algorithms, which are boosting impulse buys. One employee can easily manage a dozen new, retail POS systems. These and other new trends in POS technology can modernize any business.
  • ...5 more annotations...
  • New developments are taking retail POS systems to a whole new
  • level, however, helping to reduce labor costs and increase impulse purchases, both in stores and on-line.
  • Self-Service Equals Labor Savings
  • Quasi-Personalized Advertising
  • Integrating Brick-and-Mortar and Online Stores
  •  
    The article gives a brief introduction of new developments f POS system in retail industry and how retail gain new benefits from that improvement. From the news, we can see new POS system has been improved for retails by reducing labor costs and increase impulse purchases both in store and on-line. For instance, new self-servce POS system in supermarket enables cusotmers to handle self check out reducing time of waiting for cashiers to check. What' more important this new way of checking out make supermarket hire fewer employees to deal with customers' checks. Another example is new electronic ads of recepits which promote sales of other products while customers most of time will pay attention to recepits information inseading of watching traditional ads for longer time.. As more and more websites install new pos systems, customers presents more perference of this new way of shopping online. I believe that when more and more technology come out and be applied into our life, they will definitely effects the way of life we living as they can provides us with more conveneients to our life.
lumduan roth

5R's of Digital Marketing and Social Media Engagement: Renew, Review, Repute, Replace a... - 0 views

  • "Hotel companies that will be the most successful in 2014 are those who are refocusing on their websites and mobile platforms, and they will be vigilantly monitoring review sites in real time to ensure that their reputations are impeccable," said DJ Vallauri, Lodging Interactive founder and president. "In light of Google's recent algorithm changes (Hummingbird), successful hoteliers also will be augmenting traditional display advertising with relevant content marketing on blogs, social channels, e-newsletters and webinars, and they will marry their mobile and social media strategies to be more responsive -- again, in real time and with fluid design. Millennials or Generation Y travelers don't go anywhere without multiple mobile devices including smartphones, tablets, laptops and even smart wristbands; they share their hotel experiences on Facebook, Twitter, and Google+; they post videos of themselves in various hotel environments -- from lobbies and pools to restaurants and rooms; and they tag friends in photos and then post them for the world to see.
  •  
    The hospitality industry has to keep up with digital marketing and social media. The new breed of travelers has emerged. They are technology smart, and expect hospitality providers to be engaged with the digital global network so they can communicate using their preferred media channels.
imontenegro

Forget Fake News -- It's Fake Traffic You Need to Worry About - 0 views

  •  
    Fake news, fake marketing claims, fake influencers, fake customer service. So much of this fakery is funded through advertising, and biggest thing they sell is fake traffic.
  • ...4 more comments...
  •  
    This fake traffic does more damage than just wasting the marketing team's time; the financial impact can be significant and lead to a major budget hit. According to AdAge, $1 out of every $3 spent on advertising is lost because it has been unknowingly spent on ad fraud. Just in 2017, there was $16.4 billion in ad fraud loss.
  •  
    When it comes to fake Internet traffic, the main culprit seems to involve bots. However, not every bot should be viewed as bad or harmful to marketing campaigns. In Imperva's 2016 Bot Traffic Report, research indicated that nearly 52 percent of online traffic involved good bots (22.9 percent) and bad bots (28.9 percent). That means Internet traffic is only 48.2 percent human.
  •  
    Marketers and other departments have realized time and money savings by using these good bots. Those interacting with these good bots also are aware that they may be talking to a chatbot for a service request or technical question.
  •  
    The same report named four types of these harmful bots. First, there are impersonators, which are made to mimic human behavior, including propaganda bots recently used on social media sites to sway public opinion.
  •  
    Second, there are scrapers that take original content from one site and put it on others as well as take customer lists, contact information, and other valuable data. Third, spammer bots are used to drive Internet traffic to spammer websites. Finally, marketers are most concerned with click bots. This is a relatively new type of ad fraud and that click on performance-based and PPC ads that drive up the cost of this type of advertising.
  •  
    SUMMARY: With the rise of Aritiial Intelligence and computer algorithms/programs it becomes more apparent that emarketing is under constant threat of fake traffic and analytics. Over half the internet traffic is being used by bots. Marketers must invest in tools to fight fraudulent traffic. Anti fraud and tracking platforms can be utilized to combat fradulent traffic. If there is money in fake traffic, the bad bots will constantly create problems creating fradulent traffic. Marketers have to stay vigilant and informed about new threats to their emarketing campaigns so money isn't being spent on bad bots/fradulent traffic.
markh283

5 Technologies Changing the Restaurant Industry - 0 views

  • . Webcam-Enabled MonitoringPairing advanced algorithms with high-quality cameras, Vision Enabled Training from Elmwood Park, N.J.-based Sealed Air records employees in food preparation areas and other workplace settings to detect any noncompliance with health regulations and safety codes.
  • 4. LED Alert SystemsKitchens can be loud and hectic and often staffed by people who speak different languages. Kansas City, Mo.-based Power Soak's Silent Alert System shines a light on kitchen confusion with a colored, LED alert system that's obvious, yet unobtrusive.
  • 3. Automatic Biodiesel ConvertersBefore petroleum-based fuels, cars ran on biodiesel. But Chico, Calif.-based Springboard Biodiesel has reinvented the way the fuel is produced.
  • ...2 more annotations...
  • 2. Tablet Restaurant ManagementBusy hosts may like the New York City-based app Breadcrumb, which was created by a team of restaurateurs turned software makers. This flexible iPad app provides real-time views of tables, catalogs the menu by a selection's name or ingredients, processes sales and delivery tickets and sends orders to the kitchen.
  • 1. Touchscreen Food VendorsDigital boxes such as the MooBella Ice Creamery Machine can produce 96 variations of cool treats in 40 seconds. Another example is Coca-Cola's Freestyle soda fountain has the potential to dispense more than 100 distinct beverages from one touchscreen device.
  •  
    This article describes five new trends in information technology for the restaurant industry. This first is Touchscreen Food Vendors, which is a device similar to the e-bar that allows a customer to choose many items from one machine. The second is Tablet Restaurant Management, which allows one to view menu items and manage delivery tickets to the kitchen. The third is Automatic Biodiesel Converters, which allows cars to receive eco-friendly fuel while at a restaurant. The fourth is LED Alert Systems, which allow the kitchen to be alerted to time-sensitive tasks. The fifth is Webcam-Enabled Monitoring, which allows the kitchen and floor to be watched at a remote site. The article also lists the price of these various innovations
snesbeth

Fake ID Users Beware: Face-Scanning Software Guesses Your Age [VIDEO] - 1 views

  • new facial recognition software. Face.com API, used by photo apps, can now detect the ages and moods of individuals in pictures.
  • allow apps to list estimated ages
  • looks at a person's facial features to determine the mood in the photo.
  • ...4 more annotations...
  • updated facial-recognition algorithm predicts age by looking at indicators such as wrinkles and skin texture.
  • an attributes box will list your age, mood, gender — and how genuine your smile is.
  • technology can be integrated into parental-control apps or be used by companies to restrict content based on user age or interest.
  • facial recognition will be 30% more accurate.
  •  
    The use of facial recognition software within the hospitality business can be used to determine the age and mood of individuals in a picture. This software can be used to monitor age restricted products from certain age groups, which can also be monitored by their parents. Facial recognition is 30% more reliable and the app is still under maintenance to ensure that the results are a bit more accurate because some times the app can be off by 13 years.
uhey77

How Kiwi.com is becoming the first virtual global supercarrier | PhocusWire - 0 views

  • Today the company operates worldwide and aims to become the first Virtual Global Supercarrier.
  • The story of Kiwi.com started while booking flights.
  • In 2012, Dlouhý and Jozef Képesi, current chief technology officer at Kiwi.com, together founded the company. They started developing a unique flight combination algorithm. 
  • ...6 more annotations...
  • In 2019 General Atlantic invested in Kiwi.com and supported Oliver with his vision for the future. The vision to become the first Virtual Global Supercarrier. 
  • Kiwi.com as the first Virtual Global Supercarrier
  • “The most fundamental change will be on how people are making their decisions. Now we see that trips are being planned weeks and months in advance - they have to, in order to find good prices and to plan their vacation at work.
  • Transforming into a Virtual Global Supercarrier, Kiwi.com will become the ultimate provider of transportation content, regardless of mode of transport, that will always find the best options to take the travelers from any A to any B, anywhere in the world.
  • covers transfers between different transport operators.
  • covers the expenses of a new ticket as well as hotel and food depending on the case. 
  •  
    In the future, jobs will look different, allowing more and more people to work as digital nomads from anywhere in the world, including onboard planes thanks to the high-speed in-flight Internet. They will want to have a platform to be able to book any kind of transport, be it air, ground or sea on an on-demand basis. And this is exactly what kiwi.com is building with the Virtual Global Supercarrier.
1 - 20 of 38 Next ›
Showing 20 items per page