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Recently, the Priceline Group has acquired Buuteeq, Hotel Ninjas and Open Table. They are looking to merge Hotel Ninjas' web based PMS with Buuteeq's digital marketing software. Integrating both of these programs would mean that Priceline would be able to offer hoteliers a well-rounded system that could keep track of customer folios and housekeeping processes through cloud based web interface. The Priceline Group has plans to integrate their two cloud-based systems for hotels. Many properties are concerned with the security that Priceline may have in place and they do not want their information getting out to competitors. While the new processes that Priceline Group is offering seem very worthwhile and efficient many properties may buy into it and ignore the security concerns. One of the main considerations of this new venture is that Hotel Ninjas is a young company and the Priceline Group does not have much experience on this end of the industry. These changes could start a fast growing trend with the way online travel agencies and properties are communicating and doing business.

As this article mentioned, Priceline Partner Network cooperated with Grandparents.com,Inc. to reach a business which can provide the latest information on this website. Travel customers can access to book hotels, rental car, airline tickets, air & hotel vacation packages. They try their best to provide best service and products. It also present the specific introduction about Priceline Partner Network, Priceline Group, Grandparents.com, Inc. in my opinion, this agreement can bring the visitors a new trip to search the hotels and other information. It can show various information which can be selected for customers and provide superior saving compared with other deals.

IBM, the largest I.T. corporation, are suing the Priceline Group for abusing IBM's patents without authorization and should pay for damages of infringement. Priceline has ignored IBM's previous warning about the same issue back in 2011. The patent being used by Prineline is a system that hundreds of websites are currently using. Is it fair that these system from IBM are patentable? However, if IBM has the rights to these systems, why should the Priceline Group be able to abuse it without any authorizations? Should this be a lesson with other companies practicing the 'wait and see approach'?

Priceline has launched their online same day booking application for iPhone users.  The app will soon be available for Android users as well. Travelers are able to search for last minute inventory from 165 countries and 200,000 properties, the app shows a list of available hotels in the area of the device the user is using to search for hotels.  The quick 2 step process to booking a hotel is easy to use and user friendly, guests also get a map with directions on their display to help them find their hotel.  This technology was introduced last year and had secured $1 billion in transactions 40% of the mobile bookings were for the same day reservations. Today's travelers and consumers are looking for instant deals, bookings, and conformation, with the technology of this app and the continued improvements consumers continue to be in their favor. 

Here is something interesting for you Mac users. Did you knew that you are actually being charged more to use websites like Orbitz or Priceline? Don't believe me, well check it out. Over the last year or two Orbitz has been working on what they call "predictive analytics". Meaning they are able to predict where consumers will likely book their reservations based on what computer they are using. The article states that, Mac users are 40% more likely to book a four to five star hotel than PC users. Since companies like Orbitz (who took a 37 million dollar loss in 2011) are taking big hits from the lack of travelling thanks to the economy, they are trying to create any advantage they can in order to turn the market around. One thing to point out, is that Orbitz's competitors like Priceline and Expedia said that they do not base their sales on what computers the consumers are using, Apple had no comment. Orbitz said the effort to incorporate Mac vs. PC distinctions is still in its formative stages and isn't evident across the site. Other factors have more influence over results, Mr. Liew said, including a user's location and history on the site, as well as a hotel's overall popularity and promotions. Still, he said, use of a Mac can influence results.

CHECK THIS OUT MAC USERS

The best part of the article is how it states a good POS system is one that doesn't let you waste time with the POS. Instead your attention can be turned to your customers and staff. The system will do everything for you just by a touch of buttons from the screen. All you would have to do is print out the information and it will tell you everything you need to run a sucessfull establishment.

The IATA's (International air transport association) New Distribution Capability (NDC), is allowing Priceline the option to sell interisland flights in the Hawaiian islands. This deal will also mean that Priceline will not have to pay the GDS $7 per segment surcharge on U.S. mainland flights.

This article highlights the different aspects that e-commerce brings to society. It highlights the many ways that e-commerce has affected the Hospitality Industry and the things that can be done about it, and it also highlights the economical and political impact that e-commerce might have on the future of our society (especially the hospitality industry).

This article talks about five ways to invest in travel and tourism. It specifically mentions the Online Travel Providers. In many industries, including traveling industry, internet continues to generate revenue to the business. Priceline in particular has been increasing profit growth in the last five years offering lower price and online bookings, last minute travel deals and bids.

Global distribution systems have thought to eventually become extinct but the growth of new technologies has given GDS new hope. The three main companies that control this market are Amadeus, Sabre, and Travelport. Each of the companies has expanded their market penetration via their subsidiaries that are currently operating with global distribution systems. In 2014 Amadeus brought in almost $1billion in revenue. In addition, Sabre and Travelport showed positive growth. Airlines on the other hand, would prefer to directly have travelers book with them to save on fees. At the same time GDS brings attractive promotions to customers making them useful to the airlines and their revenue. GDS has stimulated the growth of online websites like, Expedia, Kayak, Orbitz, Priceline). Where potential customers find competitive rates and can book more than just a plane ticket.

Alice, a relatively new start-up which sells operations software to hotels, had a significant investment from Expedia in the previous round of funding. Alice has become a software that provides "the first unified platform for a hotel to run its entire back end operations, such as housekeeping and customer service communication". The system allows guests to send a text message with a request for more pillows or towels, for example, which will be directed to the proper the hotel employee department. Customers can track their requests and both the front and back of house staff can receive communications from guest requests. This IT platform has seen 5 times the amount of requests being generated. Also, the platform has partnered with double the number of hotels and they project more than two million requests will be communicated through this software in a year. Expedia is the largest shareholder in Alice currently. Alice suggests that this is because Expedia could be more interested in "more back-end software services for the hotels that use it to market and distribute their inventory globally." Expedia currently markets tools such as revenue management under the name Expedia Powered Technology to hoteliers. Expedia also offers meetings and events booking tools for hotels. Priceline, which is a competitor to Expedia, also has invested in tools and services that include revenue management software for their hotel partners. Trivago is also offering these services. Alice believes that the size of the market will allow for many other companies to work in this space, and is even open to partnering with other firms to expand. Alice also plans to expand their own business and add personnel with the new funds.

The article tells us how the social networks important to the hotel business. The study shows the network and social media are benefit to hotel marketing. And the ARCOTEL sees this potential opportunity in social media and network application Facebook. Nowadays, the network and some third party such as kayak, priceline provide many hotels boost in booking and increase in guest loyalty and public relation. But study shows that only 24 percent of the users would like to join hotel profiles on Facebook. The ARCOTEL hotels have integrated the apps into their Facebook sites. By using this app, the fans can directly book their favourite hotel and read ratings and other information through the app. The social media will get after them to offer excellent services. Both of them were done on the internet. At the same time, the fans who use the app to book hotel will also get prize draws, special discounts or a user-friendly booking function with extra tools. Although the network has given the hotel a instrument to contact with the guest, the modern technology still can not replace the classical booking and marketing paths, the network is just like the catalyst. As the internet business is rapidly growing worldwide. Hotels have to focus on combine their classical marketing with new technologies such as smartphones, ipad and facebook. They will help the hotel gain business and be success.

Google, a well-known online search engine has a recent history of taking services that people pay money for and making it available for free to its users. One service in particular that has been recently launched is Google Flights, allowing users to select a travel plan and then go directly airlines' reservation system. The problem here is it has left online travel agency OTA's industries such as Expedia and Priceline.com out of the picture. Such OTA industries earn revenue by either taking a commission from hotel or charging a markup to consumers. This should be a great concern to this industry . Although there are some hurdles for Google-Google users search results are limited for flights as of its competitors; Google's competitors still have established customer relations and brand. Google can overcome these hurdles in a matter of time and OTA's should keep a close eye or find solutions to adapt.

Great article! I recently read that Google is taking over the travel market when searching for events using the Google search engine. Pay per click, allows companies to tie into hyperlinks when web surfers an event in the area of their business. Highlighting hotels, car rentals and restaurant conveniently located within the search engine user area.

Another interesting article here regarding smart phones and the booking process. How many times have you gone home to your computer to book a flight or a hotel? Well according to this article you are one of the few. Expedia reported that 65% of hotel bookings in a random 24 hour period were booked on the go. With smartphone sales reaching $982 million this year, there are many companies that are now doing "mobile-only" booking. eMarketer indicates that ecommerce sales are going to reach $119 billion this year. With that being said, travel agencies should be bracing themselves for a hit. If people are using sites like Priceline and Expedia more and more everyday, eventually there will be no need for agencies.

Intercontinental Hotel Group(IHG) now said that the company will try to focus on mobile marketing to counter challenges from aggregators such as Expedia, Priceline.com, and booking.com. These aggregators enable guests to search by showing the price and location and book hotels at a time. They are such an important outlet for sales, however, they drive down the price and also drive down the brand. Hence, IGC now trying to focus on mobile marketing to connect guests journey from search, shop, compare, booking, confirmatiln, pre-staying planning, arrival, stay and depature.

Sabre Technology, based in Southlake, an affluent suburb of the Dallas-Fort Worth Metroplex, recently acquired neighboring technology company Genares. Genares now provides GDS connections to Sabre, in addition to other major players, including Apollo, Worldspan, and Amadeus. Genares provides CRS, hotel marketing, and revenue management solutions, particularly to independently-owned hotels and chains, with a network that is over 2,300 strong. This will provide Sabre some control of the market as new competitor Booking.com, owned by The Priceline Group, enters the B2B arena with its recent acquisitions of Seattle-based hotel digital marketing startup Buuteeq and Barcelona-based Hotel Ninjas. Genares became a part of Sabre Hospitality Solutions, a subsidiary of Sabre Technology, which generated $711.7 million of the $3.04 billion in revenue that Sabre made in 2013. The acquisition of Genares will give Sabre more avenues to access independent and boutique hotels. It is worth noting that Sabre Hospitality Solutions already controlled "approximately 27% share of third-party hospitality CRS hotel rooms distributed through [their] GDS," making it the largest third-party provider in this space last year.

Module 3: Networking (Rebecca Noble)

This article discusses the collaborative creation of hotel chains such as Hilton and Marriott, RoomKey.com. It is an OTA site that provides benefits to users who choose to make reservations with the partnered hotels. It is different from other OTAs in that loyalty program points can be used, users are aware of the hotel at which they are making the reservations, the prices are lower, RoomKey provides detailed views of the location and rooms, and there are no hidden fees. I thought this was an interesting article in that it displayed some of the hotels' efforts to compete with OTA websites.

In the age of apps and mobile technology, something told me this one was coming. I found an interesting article about 10 travel companies being sued by a mobile app producing company for copyright infringement. Air Transport World is reporting that MarcoSolve Inc., based out of Oklahoma, is suing several airlines and other companies, including Avis Rent A Car, the Hertz Corp., Hipmunk Inc., Hotels.com, Priceline.com and Travelocty.com. The patent that MacroSolve is suing over grants the company the ability to download apps to any mobile device, collect data from those device users and send that data back to a central database. On a travel-based application, this would be conceived as the ability to track user location and automate social networking connectivity. MacroSolve was finally granted the patent in 2010 following several revisions when the company originally filed in 2002. More than 30 other companies other non-travel based companies were also sued by MacroSolve for infringement. However, a patent consultancy is claiming that the U.S. Patent and Trademark Office granted the same patent for the invention to different companies. When considering the app world and app technology, the article indicates that there are only very small differences in software that distinguish one patent from another. As app-building technology continues, I believe news reports will begin to reveal more litigation like this. This is the type of technology that tends to overlap in design. For example, the article says the MacroSolve patent on differed in its use of its app terms like "poll", and "survey". Air Transport World reports the recent litigation is forcing some foreign developers away from the U.S. market.

"The original Global Distribution Systems started with the airline industry. A true universal computerized booking network using a single point of access for making reservations; This was the beginning of what seems surreal in retrospect, as the technology advanced us further than our minds could envision 30 years ago." The amount of progress that has been made to the GDS System has been exponential to the hospitality and tourism industry. Back when the airlines controlled the GDS System, in short, they could control travelers and how they spent their travel funds. Now with sites like "Priceline" and "Trip Advisor" individual businesses are able to differentiate their product through pricing, experience, etc. etc. Instead of a conglomerate running the travel industry, now lots of businesses play a part.