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As a marketing tool, social media has changed from passive communication and selling to active customer engagement, setting the stage for how we market our products and services. Viral marketing that encourages people to pass along a marketing message, has the potential to be one of the most effective tools in an online marketeer's armoury right now.

Rather than eliminate the need for travel, however, the Internet seems to have enhanced it as airlines stoke the public’s appetite to go places and social networks turn airline passengers into cheerleaders for airlines and destinations.

Virgin Atlantic uses a hip voice along with photographs and design to excite customers about the travel experience.

By 2008, the entire airline industry had transitioned from paper to e-tickets for a savings of $18 billion, according to the International Air Transport Association.

Network inside your organization is as important as outside. Things not end there; when some guests reach your hotel you will need a network to keep track of reservation, inventory, services, and maintenance. Free Wi-Fi accessibility, guests’ connection with front desk and monitoring for safety; these things have now become the signature of modern hospitality. LAN connection for easy and safe data transfer and all other things are needed in networking for smooth running of your hotel.

nization is as important as outside. Things not end there; when some guests reach your hotel you will need a network to keep track of reservation, inventory, services, and maintenance. Free Wi-Fi accessibility, guests’ connection with front desk and monitoring for safety; these things have now become the signature of modern hospitality. LAN connection for easy and safe data transfer and all other things are needed in networking for smooth running of your hotel. In hotels, computer networking play a vital role, communication between workers and staff creates a stable environment. Communication between front desk and manger office is important as in case of any unusual event. And the link of rooms with the service providers’ staff creates a healthy effect on guest’s mind when services are provided to them in no measure of time. Fire alarm or emergency alarm in case of any accident ensures the guest’s safety and also increase the rating of your hotel. The interlinked electronic systems in rooms which control all the electronic devices in room are too much helpful. The Wi-Fi accessibility now becomes an essential thing in hotels. So networking makes it possible to provide that service efficiently. Some five star hotels provide alarm bells on the table in the dining restaurants. These bell ring in the kitchen and makes it possible for the staff to attend each incoming guests at that time and avoid complaints. Here we present a complete solution to all your network problems; Network Solutions Why Network Solutions? Network Solutions is an organization with an extensive geographic stretch providing IT guides. They have worked with almost every kind of business organization and have an extensive vision of their work. They have genius IT specialists who not only show their professional aptitude during their work but also show personal interest in your business that content you mentally. They have an experience of almost all fields as they have worked with almost every genre of business you can think off from health care to education or flaunting fashion to secret secure banking systems. They know perfectly how to prove themselves as the best option available. They work with you, understand you, give respect to your needs and know how to use resources efficiently and bring up with something that does wonders your business. Some of their core networking values are: Envisage They do a lot of research work and observation, and try to sum up things. First they give a close view to your business in order to know your need of networking. They predict the average traffic you are going to have on your network. So that they can provide you with the best and never disturbing network facilities. In Hospitality industry the network traffic depends on your choice, how much you want to give ease to your business or your guests, connecting every room with the front desk or you just want to establish a connection between you workers and manager. Identification  They observe your style and know your needs. And now is the time to identify your problems and your pains. In hotels the problems you face in network in unresponsive and slow communication which creates irritation both among your guests and workers. So to save you from pain Network Solutions is there. Monitoring They monitors the WAN accessibility and the performance of the established network. Measure Fair usage policy and to monitor the traffic of net is another important thing in networking. Network Solutions has made it possible for you. Analyze Analyze the general or common pattern traffic utilization patterns and try to make it more seamless. Automation The network change and configuration are under Automation. Troubleshoot Any kind of trouble in network afterwards, network solution is there to fix it.  To ensure the quality of their  service. (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Leave a Reply Click here to cancel reply. Comment

Despite the many changes that are being brought on by these technologies, the truth is that they are there to enhance, not to replace, the core offerings of a hospitality business.

For example, if a property receives negative feedback, it can be beneficial to respond directly to the customer, apologize for the experience and emphasize improvements that will be made or have possibly already been made

hile it may not seem important, the act of liking a Facebook page can make a huge difference in promoting a favorable image of your property brand, especially if you offer reasonable promotions as reward for liking your business.

The key to social media marketing is to actively engage

1. Attracting Sponsors in Innovative WaysOne of the first questions of any event planning process is how to get the funds to make it happen. Because chances are, unless your company has a generous marketing budget, you’re going to have to look elsewhere for financing.

2. Speeding Up Registration With the Right Check-In AppThe world is getting used to getting the things they want faster, and the same goes for attendees. That means you need to find ways to cut down on wait time when you’re planning events.

3. Defining Event Goals and ObjectivesMany planners dive right into planning without giving enough consideration to goals and objectives

Generating an estimated £30 for every £1 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI—whatever industry you’re in.

Email marketing offers you the unique opportunity to personalise your guest service and extend your brand through one-to-one marketing campaigns. Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay. It’s a chance for you to build rapport with your guests—which translates into positive reviews and repeat customers.

You can start with the pre-arrival email. Ask guests to follow you and give you a “Like” on Facebook in exchange for a special offer from your hotel. It’s a simple and cost-effective way to use email marketing to grow your hotel’s audience online. And not only does your social media reach now include this person and their followers, you’ve also given your guest another reason to look forward to their stay.

successful marketing is driven by a mix of complementing strategies — and email is still one of your best tools

successful marketing is driven by a mix of complementing strategies — and email is still one of your best tools

Email marketing is a very effective way to build guest loyalty, encourage brand engagement and increase direct bookings through well-targeted communications. It’s cost efficient and easily automated, making it an ideal marketing technique for busy hoteliers without a lot of time on their hands.

Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.

Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.

digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.

Never has it been easier to identify, find and sell to our target audiences through social media.

Social media has certainly passed the test of time and is here to stay. In order to leverage it to your greatest ability, keep up with all the latest trends, incorporate them in your strategy and most importantly, be consistent. 

Hotelogix, a leading Enterprise-Grade Cloud Hotel PMS provider releases an API stack, enabling complete contactless check-in and check-out experience for hotels

various other guest-facing capabilities

works ‘on mobile’, without a mobile app

social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.

promote your hotel as an experience,

Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.

Data privacy matters in the hotel industryDr Michael Toedt Posted on 3 March 2022

Data privacy matters – period. As companies (including hotel chains) collect more and more personal data from consumers for marketing and research purposes, consumers are becoming increasingly concerned with data privacy and data protection. They want control over their data and they want to know exactly how it will be used. With legislative changes giving consumers more rights over their personal information, hoteliers need to both know the law and understand why data privacy is so important to hotel guests.

Good data privacy builds trust and loyalty

A location-based digital marketing strategy utilizes the physical location data of potential customers to target them with online or offline messaging that is highly personalized. When it comes to the resort and hotel industry, the target audience is potential guests, those currently staying at your establishment, and even returning visitors. 

proximity

The ads a potential customer will see on their social media platforms, while visiting a website, or even on their search engine results pages can be made more relevant based on their real-time location data.

The Trump Organization plans to make a major investment in the resort and golf courses with the intention of restoring Doral to its former grandeur.

“When Doral first opened, it was considered the best resort in the world,” stated Donald J. Trump, chairman and president. “The combination of the property’s incredible location in the heart of Miami and our very significant investment in upgrading the resort will enable us to return Doral to its former glory if not surpass it. When completed, Doral will be the finest resort and golf club in the country.”

“Our ability to create value through the development process combined with the strength of our brand and our unsurpassed hotel and golf management capabilities make us the ideal owner of this iconic asset,”

How mobile tech is changing the retail experience

coffee shop in my neighborhood that handles all its customer transactions on an iPad,

mazon came out with an application that allows y

Thanks to the ever-growing presence of portable wireless devices in professional circles, your attendees are likely to find distraction during a meeting in their cell phones, laptops, or personal digital assistants (PDAs). For instance, handheld Internet devices called BlackBerries are proving especially popular among execs--in fact, they're sometimes called "CrackBerries" because of their addictive quality. That's why so many white-collar workers can't stop checking their e-mail while they're supposed to be paying attention. Since portable wireless technology is still relatively new, rules of etiquette have not yet been uniformly established. A 2004 survey by Menlo Park, CA-based Robert Half Technology found that two-thirds of chief information officers think technology-related blunders are increasing in the workplace. This would include behavior at meetings, where the most common offenses include leaving cell-phone ringers on, sending instant messages and e-mail using wireless devices, and typing on laptops out of turn. Internet etiquette, or "Netiquette," is a sore spot as well. The unchecked use of wireless devices at meetings is a drawback of the new gadgets