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This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.

Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.

This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.

This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.

This article summarized smart hotelier's top ten digital marketing resolutions of the year 2012 and the author analyzed each resolution's situation as well as the action plan in details with an improved outlook for the industry, technological advances, and the usage of mobile devices growing exponentially, opportunities for incremental revenues abound. The top five ones are I will bring social, local and mobile marketing initiatives to the forefront of my hotel digital marketing plans this year, I understand this industry is complex and will work to make sense of a very convoluted digital space/online marketplace, I will continue to account for the continued shift from offline to online, and engage the hyper-interactive travel consumer via multi-channel marketing efforts, I will take advantage of the Mobile Channel, especially in this marketplace where my competitors are behind the times, and Now that I know social media is a customer engagement channel and not a distribution channel in hospitality, I will use Social Media correctly to create "buzz" around my hotel, target receptive audiences, provide customer service and enhance customer experiences. This will ultimately stimulate hotel website visits, interactions and conversions on the hotel website. The sixth to the tenth ones are I will rise to the challenge imposed by the recent Google Panda and 'Freshness' updates, I will decrease dependence on the OTAs this year, adding thousands of dollars in incremental revenues to my hotel's bottom line, I will NOT resort to desperate measures and use social buying and flash sales sites in 2012, I will focus on determining the effectiveness and ROI of my digital marketing campaigns and make smarter use of analytics technology to determine true ROI and campaign effectiveness, as well as test, test, test to achieve better results, and I will partner with savvy digital marketers who know it all and can guide me through this process, so I can drive the most re

The Hutton Hotel that is a comparatively new and boutique style implemented new e-mail marketing in order to increase the clientele's awareness about their properties. The hotel developed this new e-mail marketing with the help of Spectrio that is an all-inclusive audio/video/digital marketing company. By using an existed short promotional film video of the hotel, Spectrio and the hotel created new video about hotel properties such as an event space to show the hotel and attract clientele without visiting in advance. This new e-mail campaign not only includes new video content but also still contain photos combined with music and narration and links to the Hutton Hotel's website like previous version of E-mail campaign. This new campaign increased the effectiveness of hotel's e-mail effort as well as enabled the hotel to raise the clientele's awareness .

By creating a video to showcase the hotel's major feature by the use of simple video they were able to create engagement with potential meeting planners that previously weren't aware that such a space existed. The video was not a significant cost since it was footage that already had been used for other purposes. But by using this footage for a new purpose has created a wider audience they previously had not been able to reach. This targeted strategy to meeting planners is much more effective than simply sending out traditional marketing materials. It reached the people the hotel was seeking to target to increase the awareness of the space, to create more potential business. The hotel also plans to send out a targeted email to corporate guests in the hopes of the same success rate.

The term "meetings technology" is broader than ever. This article listed some of meetings technology. . Mobile Apps There are two categories of mobile apps are particularly relevant to meetings. The first is "Meetings management apps". These often are free and provide planners the ability to tap into web-based meeting platforms from their mobile devices while on-site or in transit. The other one is "Meeting apps for attendees". Think of these as "electronic event programs plus." These event-specific apps may be downloaded by attendees, nearly always for free, and can include all of the speaker, scheduling, seminar, keynote and attendee information, along with exhibit floor maps, that might be found in a printed program. . Social Media for Events Social-media platforms now represent a common way to quickly interact with large numbers of people, meaning these are natural places for beginning a dialogue before a meeting or continuing to communicate afterward .Virtual/Hybrid Events The age of the hybrid event, in which some kind of virtual component is added to a physical event to engage off-site attendees.

The article show us that when planning a convention, meeting planners consider how to incorporate a range of emerging new technologies for the program. MPI used a fog screen. The imagined possibilities for fogscreen technology, an emerging new technology, include the projection of corporate logos, messages and other images. Event and meeting planners should know about future technologies and how/when to use them in various programs. As part of the MPI WEC 2008 opening reception sponsored by Meetings by Harrah's at Caesar's Palace, Las Vegas, attendees walked through a fogscreen of the MPI logo as they entered the opening cocktail reception. Caesar's Palace's objective was to showcase how they can change the environment of a static room, explained Reina Herschdorfer, executive director of catering/conventions and events for Caesar's Palace. Fogscreen technology is an emerging technology that is dry, so attendees and guest will not walk through the fog and get wet.

The FogScreen is an extraordinary display option that offers a seamless projection area made, as the name suggests, of dry fog. Using ordinary water, a flat thin layer of mist is created, onto which you can make high-quality projections - that you can walk through. The fog feels cool and dry to touch and, by varying the density of the fog, different effects can be created to suit the venue and your purpose.  The screen is created by using a suspended fog generating device with no frame around, and works with video projectors. The fog they use is dry, so it doesn't make you wet even if you stay under the Fog Screen device for a long time.  The fog is made of ordinary water with no chemicals what so ever. With two projectors, you can project different images on both sides of the screen. It is a display device which is the application of computer graphics. With Fogscreen, planners are able to make better visual effect and encourage more participation and engagement of attendees. However, Fogscreen hasn't been widely used in terms of high prices. 

This article discusses different approaches to tourism marketing through social media outlets. The author points to excessive advertising costs especially with printing brochures and guides that are usually tossed in the trash. E-Marketing strategies need to involve the users interactively by having them join, register, or enter and engage in activities. This way you are collecting user information, gauging trends, and possibly making more customers out of viewers.

Author Michael Kasavana's article discusses the advancement and prevalence of mobile technology applications with regard to the hospitality industry.  According to him, "the common goals of mobile technology implementation are acceleration of guest traffic, heightened interactivity, promotion and sales of goods and services, and gathering of feedback relative to the guest's experience". Mobile and proximity marketing techniques are gaining in popularity and in some cases (Buffalo Wild Wings) are a large factor in the company's success. Their mobile marketing campaign was deemed a huge success due to large numbers of repeat customers, improved attendance at special events, and higher sales revenue. Mobile marketing has proven extremely influential in attracting new customers and creating brand loyalty. This marketing method can really make the difference in one company having a competitive advantage over another. Kasavana also advises restaurant and hotel owners to follow some best management practices guidelines. These include: "creation of a mobile-optimized website with simple navigation tools; apply user-friendly, intuitive, and logical lead-through processes; sponsor video (YouTube), social (Facebook), and mobile (LBS) content; employ opt-in marketing campaigns that encourage customer engagement; provide instant rewards, discounts, and incentives to qualified clientele". Mobile technology applications are definitely the wave of the future in the hospitality industry and "getting in on the ground floor" is an excellent opportunity for business growth.

As this article mentioned, modern hospitality industry has a new approach to reach their guests and build loyal relationship with them. It is clear that marketing continue to evolve in the future. The article introduces the concept of proximity marketing and benefits of it. In my opinion, this style of communication between hotel and guests will be more and more popular and spread over the world rapidly because of its high efficiency and convenient. It provides useful information to customers, and at the same time, company can save costs and create good brand image and build loyalty relationship with their guests.

Gamification', using gaming principles to drive behaviour, and radio-frequency identification (RFID), used in devices like Oyster cards, were also discussed as ways to engage with delegates, promote events and gather intelligence at the Learning Lounge session. Mobile phone apps are also an opportunity for event planners to engage, delegates heard. Challenges with new technology at live events include making sure the client has time to familiarise themselves with presentation tools such as gesture control, where the user can 'drag' or affect an image.

On the event day, one of the most important things is checking in guests. Created by Charity Happenings, this app eliminates the need of paper guests list. Available for your iPads, iPhones, Android devices and on the web, this app comes with 50 free guests and is perfect for private and corporate events. Moreover, it has a feature that tells you when important guests

Having a hotel website and a few portal listings is simply not enough. You need multiple points of presence on the web and you need to be continuously engaged in the online conversations that can convince potential guests that your establishment really is their best option. This is e-marketing. And succeeding in it today seems daunting. It's a constantly changing environment that seems to be driven by technology, and is laden with off-putting jargon. But when you cut through all this, and understand the various components of e-marketing, it is one of the most cost effective ways of to reach out to your new and existing guests and engage with them - keeping in mind that the ultimate objective is to drive bookings for your hotel.

The Internet changed event marketing. You can create online events around a product, leverage an existing program to enhance a brand, and build an ongoing online community with a natural brand affinity. As a result, you can cost-effectively engage consumers in a brand experience that extends over time and yields measurable results. Online event marketing enables you to attract new customers, build brand, and increase revenue. Maximize the outcome with a well-coordinated plan of related programs. Consider incorporating other aspects of your online offering, extend the program offline, or move an offline happening to the Web. An event can be implemented on your site or in partnership with a related media site.

This is an article that discusses the technology and how it can enhance the customer experience. With this new RFID technology, hotels can understand the movements of their guests (while not being intrusive) and thereby enhance their experience from pre-arrival to post-departure. It becomes a completely customized stay, if the guest chooses to engage with the venue.

The article highlights the dramatic change that Disney will effect to increase customer service at the theme park using the Near- Field Communication technology (NFC). This technology which is presently been use by hospitality firms and other industries will allow Disney to eliminate the need for room keys, credit cards, and paper tickets. Customers will be given a wrist band which will be tied to the Disney websites and all accounts numbers and IDs created on the website will be embedded in a chip that is also embedded in that wrist band. All you will need to do is just give it a tap and boom! You are given access to rides, movies, restaurants, kiosks and other attractions within the park. According to the report this saves customers and Disney tremendous amount of time but the real deal behind this is to gather more personal data about customers, and track all the activities you engaged in plus the things you bought. Personal information could be encoded in the wrist band so that an employee or even mickey mouse could greet you by name. All this technology sounds very good but what if I lost my wrist band and it gets in the hands of someone else. The article states that the wrist band can be remotely deactivated if lost or stolen. You and I know that when you having fun at Disney no one will be looking at their wrist every five minutes to see if a wrist band is still in place. If someone found my lost wristband and I notice two or three hours later who will be responsible for all these charges racked up by someone else? I really like this technology because I hate having to wait in long lines; anything that would make my life easier I will pay for it. Having said that I do believe that there are facets of this amazing technology that still needs to be tweaked.

As GDS technology has taken place in the past 2 decades in hospitality in dustry, a branch of it, mobile technology, is also showing its great potencial. Now more and more people can not live without mobile and mobile could be very useful when people are on their vacation like planning and booking hotel or airlines. Besides "pure" mobile devices, tablets also generately damatical revenue for hotel industry. As a result, hoteliers should notice those trends in customers purchasing habits and make a new maketing plan in a SoLoMo(Social, Local, Mobile) world, considering how to best utilize SoLoMo to engage their guests and generate incremental revenues.

When considering mobile technologies, many hospitality managers are not convinced of the potential benefits resulting in enhanced guest engagement, improved customer satisfaction, and increased consumer spending. The common goals of mobile technology implementation are acceleration of guest traffic, heightened interactivity, promotion and sales of goods and services, and gathering of feedback relative to the guest's experience. Mobile services include special website configurations, fluent marketing campaigns, location-based activities, digital couponing, and point-of-sale settlement. Currently, the fastest growing segment of m-commerce service is mobile payments featuring cashless and cardless payment platforms. If not already in place, hospitality management should consider business payment choices of coin and currency, credit and debit card, and mobile options.

About a decade ago, the hotel industry was concentrating much of its effort on luring people who are now mostly in their 50s and 60s. The changes involved higher-quality beds, brighter lighting and bigger work spaces. And those travelers were loyal to brands that offered reliable, comfortable services. Many of these Generation Y travelers in the 20's and 30's are engaged in planning major events such as scheduling nightly social events, like happy hours and free wine tastings. Event management and planning is critical to every hospitality organization especially to our millennial travelers and business travelers.