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ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.

This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".

Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain

Most of people believe that it is a trendwhich e-menu will replace traditional menus. E-menu has lots of advancedfeatures to provide a great dining experience such as the system is a simple,easy to use, modern digital touch screen computer or iPad with the restaurant'smenu on it. Also, with this modernized restaurant menu system, a customer'swaiting time will be minimized and waiter efficiency will increase. What'smore, e-menu is a full entertainment system which offers a wide range of games,chat and Facebook. Specially, the restaurant revenue willbe increase at least 10 % by using e-menu according to the latest studies. This digital restaurant menuwill completely replace the traditional paper menus soon based on its advancedfeatures. Restaurants using the e-menusystem have experienced an increase in customer satisfaction and loyalty,customer spending which is extremely important for a restaurant's operation ina long run.

This article reflects on this weeks topic of e-menus. It refers the different companies that have started this trend and the birth of this technology. It explains the pros of having this and what encouragements are embedded in order to grasp the user and influence them to play. AS mentioned in the summary, not all restaurants will adopt this as their are many risks involved with this type of technology.

This article was very interesting as it analyzes whether combining technology in the restaurant industry will appeal to customers. The debate of using tablets to replace paper menus has been considered by different restaurant segments. Its advantages include the ability of updating a menu continuously and offering clients additional advantages such as the option of viewing images of the dish. One of the benefits it offered is that guests can use tablets for more features, such as playing a game and competing with another diner in the same restaurant. I personally feel that not all restaurant segments will appeal to this. With regards to etiquette, fine dining establishments prefer to offer a well- designed paper menu. A tablet is quite distracting and it is an expensive investment if each guest is to have one. I believe this is only useful in a fine dining establishment while reading the wine menu as it can be updated frequently. For other restaurant segments such as a casual restaurant, this can be appealing. While technology can always be beneficial, some establishments are better off with traditional approaches to dining.

As i have mentioned in all of my posts this week, e-menu is believe is the future of the restaurant industry. Throughout this article you read about the positives of electronic menus as well as how difficult it might be to get the electronic menus might struggle to hit the ground running. It is a very interesting and educational article.

This article talks about E Menus and how it is changing the hospitality industry. I know this week we learned about tablets but with the pandemic E menus are common in almost every location. This is becoming the standard menu.

eMenu systems can cause customers to order more when they see images and descriptions on a tablet. There has been an average of a 6% increase in checks in restaurants that utilize digital menus. It can also save the restaurant money to use this system instead of printing new menus. eMenu systems can be customized to promote whatever the restaurant wants to promote. These menus can also be translated so guests can read the menu in their native language, a feature which would be useful in a city such as Miami.

This article breaks down all your pros to e-Menus. I didn't think about cost saving when thinking about e-menus but it has now made it a lot more appealing from a business owner point of view. This article also explains how the way your e-Menu looks can be appealing to the customers eye. These e-Menus make it a lot easier for food to be prepared quicker as well as drinks.

Consumers behaviors have changed due to Covid-19. They demand more sanitary practices on places. One of the things of the 'new normal' lifestile is e-menus. The Interactive Firm has launched MyMenusOnline which is a touchless digital restaurant menu. With MyMenusOnline consumers simply scan with their phones a QR Code to view the restaurant's menu. Besides the digital menu presented by the professor in the discussion, this could be the future of menus in restaurants.

This article describes a few of the pros of using unattended POS systems in restaurants. While many of them are things that I mentioned in my personal discussion post, I did not mention the ease of making menu updates, and I think that's a great point to mention.

The article from HashMicro mentions benefits on having E-Menu's in the restaurant and how it helps boost the hospitality industry because of its unique attraction.

A local restaurant in LaSalle Illinois, Uptown Grill, has turned their full menu into an e-menu, or electronic menu. All customers are to use an android-based tablet in replacement of the traditional paper menu along with their entire wine menu. The e-menu is simple to use. There are two apps available to the customer one of the apps it the restaurants menu. The other renders the tablet useless if a patron were to walk out of the restaurant with, their way of decreasing the thought of theft of their new tablets. The e-menu allows for guest to find out more information for any food item on the menu, all they have to do is tap the image. It pulls up with a full description of the item along with another option, wine pairing. Their menu comes equipped with a wine paring, or suggestion, for each dish. They sell, "hundreds of different wines", and this is a great way to help guests who are inexperienced with wine. For those patrons that have not adopted the e-menu, Uptown Grill provides their paper menus.

New apps are being developed for digital menus. Pros and cons and tablet menus and traditional menus. Many restaurants around the world are already implementing this type of technology.

The apps are searching within several options. Apps are various while somebody is searching. I like the example to show on menus that wine would offer grape variety and climate zone. There are more offerings on iPad about food suggestions. While clients are taking an option inside, everyone should take an insight. They are going on SmartCeller for e-digit selling. Even some of the groups are keeping software digital menu inside. How many more options are keeping to get papers and get owners. Data source are concerning more about processing like reservations online due to everyday data source. If there are more current contents. I would like to be offered more about networks and payments solving via cards no matter member cards or savings cards.

This article helps us to understand the benefits of eMenus. The main point is that eMenus do not replace waiters or waitresses but help them. For example, it lets people see the actual pictures of the dishes so they are more willing to order something new and maybe even something more expensive than usual.

As the world develops, more and more restaurants use e-menu to order food. Ipad, the fashion of technology also attract restaurants eyes. Some owners invest into Ipad menu in order to attract more customers and make more gross profit. Also, many owners are worry about security risks, maintenance, education, and so on. Here are some advantages of ipad menu such as paperless, electronic receipts, tips, categorized menu, suggestions, reports, inventory, speedy orders and picking a plate. Because of eliminating print, there are no more receipts or written signatures. It is the reason of paperless. And customers can quickly calculate their waitress tips on the ipad. Also, the guests can use the ipad to design their own meal. If guests have some questions about the wine according to the food preference, Ipad menu will answer it. Another reason is the ipad menu should increase the speedy orders. The orders will transfer to kitchen in seconds and save the time for waiting the waitress to order the food. At the same time, if the restaurant is busy, guests will play some games on Ipad to wait for their food, which instead of complains. At last, because of saving time and labor cost, the restaurant should be save cost and easy to collect data of the restaurant. There are still some disadvantages. For example, every customer wants an individual iPad as their own menu, so restaurants must purchase numerous iPads with one per seat. Because of this reason, the restaurant should be care for the thefts. And the managers need to train every waitress to use the ipad menu. The expense should increase in training.Also, some guests do not know how to use ipad menu and the technology is not suit for them. At last, you need to pay more in maintenance.

This article gives more information on the impact E-menus have on the hospitality industry. It shows a different positive perspective on this system, and explains how Food & Bev sales can increase while operating costs decrease; thus enhancing profits. The example being used is a digital wine platform, and proves that by incorporating the e-menu it motivated workers to learn more about the wine and products they were selling.

Many restaurants have taken step to use improved POS software. A London restaurant use interactive touch tables with digital tablecloth and e-menus. This device has a lot of functions. Customers can order the food by themselves instead of waiting for the waiters. During the time of waiting for food, customers are allowed to see the food preparation. After finish the food, customers are also separate the check by themselves. Besides, ipads are also a popular pos system to attract customers. They have the similar function with digital table cloth. The author thinks that in the next five years, this e-menu trend will grow rapidly. And the author listed five reasons. First, customers can entice by interactive suggestions and well designed screen. Second, this system is easily to share with friends. Third, restaurants can sell more wine and beer because ipads' suggestions. Fourth, customers are more likely to order food in a well presented recipe. Fifth, entertainment function will give guests impressive experience.

E-Marketing/ digital marketing help businesses in the hospitality and tourism industry grow and succeed. This article focuses on the importance of e-marketing/digital marketing for the restaurant industry. The article mentions that over 70% of smartphone users access restaurant information on their phone, therefore promoting the restaurant online through a website, social media or e-mail marketing can help drive business. The first way digital marketing can help restaurants would be to develop the brand's story and identity. Secondly, having the restaurant be active and engaging on social media will help build customer loyalty and interaction. Another advantage to digital marketing is sharing menu items, pictures of the restaurants and showing guests having fun online develops visual content and can entice and attract customers. Another point made in the article was to keep the restaurant information such as hours, promotions and restaurant contact info up to date. Incorrect information can lead to customer frustration and loss of business and profit. Another benefit of e-marketing is the ability to offer incentives to the customers and bring them in the door. It is especially important to reward loyal customers. Another benefit listed is to review and interact with customers on platforms such as Yelp and Facebook. All in all, digital marketing is beneficial for business growth not only restaurants, but any business in the hospitality and tourism sector.

The hospitality industry began to develop the mobile point-of-sale (POS) technology. Technology vendors brought POS capabilities to consumers' own devices. Hospitality Technology has scanned many of the latest releases in point-of-sale technology to help restaurants keep up-to-date on mobile solutions. For example, Tabbedout, a secure mobile payment solution, allows patrons to open, view and pay their tabs, for free, with an iPhone or Android smartphone. Another example is Micros Makes Memorable Menus. An interactive restaurant menu and marketing portal built for the Apple iPad that enables restaurants to showcase upcoming events, programs, food and beverage menus, and daily specials; as well as to facilitate tabletop ordering and payment processing.

inamo™ is like no other restaurant anywhere in the world. Located in central London inamo and inamo st james are pioneering Oriental fusion restaurants where the control of the dining experience is placed firmly in the customer's hands. At the core of inamo™ is its interactive ordering system, E-Table™. With an E-Table™ system, diners place orders from an illustrated food and drinks menu projected on to their table surface. Customers also set their table ambience, discover the local neighbourhood, and even order a taxi home. The Content Management System makes Restaurant management easy. All E-Table™ ambience and retail activity is conveniently connected to a central management system. It has been specially developed for E-Table™ and designed so anyone can intuitively control the management process. Features include: Easily update and edit Names, Images, and Descriptions of products. Create and modify food and drink menus. Instantly create paper menus and website copy direct from the Management System. Update images and patterns with direct upload from your computer to change the look and feel of the tables. Create new permanent and seasonal sets of images and patterns. Set up a private dining room. Create custom configurations and apply any combination of themes, menus, images and patterns, to groups of tables on the system. Change your menus according to the day of the week, season, time of the day, special events. Create and modify "where next" maps. Guests can see what they and their group have ordered at any time, call a waitress over to attend to them and request the bill when they are ready to go. A host of extra functions are available - guests can view a live video of the kitchen, order a taxi home, or see what's on at the local cinema.

McDonald's has consistently been "beaten to the punch" by its competitors regarding the use of technology in its restaurants, and it has shown in an overall 10.4 decrease in foot traffic from its peak. In a cross-promotional attempt to advertise its new menu offerings while connecting with a younger (i.e. Millenial) market to show off their increased technological offerings (e.g. mobile ordering, digital smart menu boards, self-service ordering kiosks, and even delivery), McDonald's set up a Big Mac vending machine in Boston's Kenmore Square that dispensed burgers in exchange for a video posted to the consumer's twitter account. This multi-facted marketing technique allowed them to deliver their tech-driven message to potentially several hundred new consumers for every burger that was dispensed. This is a highly cost-effective marketing strategy that will allow McDonald's to focus its resources on continued development of the tech solutions that the event is aimed at promoting.