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How your POS system will help your restaurant survive omicron - 0 views

www.nrn.com/...our-restaurant-survive-omicron pos system restaurant technology hospitality software mobile
shared by kbroo026 on 30 Jan 22 - No Cached
  • a way to stave off people quitting, reduce stress, AND increase pay for employees — while improving the dining experience for customers
  • One answer lies in the POS system. A smarter, more responsive, up-to-date POS system that can not only bring additional revenues to your establishment but also keep your employees happy — whether they take orders over the phone or provide table service. Let’s take a look.
  • the tipping situation at QSR/fast-casual restaurants is all over the map.
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  • some restaurants in this category still do not accept tips. Tipping at restaurants in this category is now the norm and a must.
  • Automated buttons with tip suggestions are the way to go, and can increase tip amounts by upwards of 50%.
  • Adjust tip errors as they occur.
  • newer options such as online ordering require more work on the part of the customer but they allow you to run your restaurant more efficiently even if short-staffed and put less stress on your employees. Less stressed employees mean happier employees and ideally less turnover.
  • Offer cash discounting.
  • By not having to pay processing fees, a business owner can instead reinvest the funds back into the business and its employees.
  • Make sure your POS is responsive and has backup options.
  • Aside from the obvious marketing and branding benefits, when people carry a balance on a gift card, they are aware of it and they know that they need to spend it. Customers might be using a gift card because they received it as a gift (obviously), but loyal customers might just buy gift cards for convenience and keep adding a balance to it for themselves.
  • your POS system is the key to better paid, less frustrated employees who are happier—and stick around.
  • While higher tips and less stress about the restaurant’s processes and IT might not be the only factors that keep a worker from quitting, every little bit helps.
  • Don't be afraid to ask more of your processor, and if they aren’t willing to work with you to improve your operations,
  • then it’s time to re-evaluate your relationship with them.
  • kbroo026 on 30 Jan 22
     
    This article from the CEO of PayBright discusses the many ways that restaurants can make their POS better at serving its employees. Options such as pre-calculated tip suggestions, flexible ordering options, cash discounts, and gift card management are all ways that more (tip) money can flow into servers' pockets. An intelligently managed POS can lead to happier (and retained) employees and a more efficient operation.
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McDonald's Big Mac ATM | PYMNTS.com - 0 views

www.pymnts.com/...mcdonalds-big-mac-atm technology hospitality Hotel software business solution
shared by melnetra112 on 30 Jan 22 - No Cached
  • McDonald’s has spent the better portion of the last year developing and implementing strategies to bring the global fast-food franchise into the 21st century. Other global competitors have beaten McDonald’s to the punch tech-wise — Starbucks, Domino’s and Taco Bell, for example, are years ahead of Mickey D’s when it comes to ordering online and using digital tools to enhance the consumers’ experience.
  • But the fast-food giant is playing quick catch-up with its in-store tech, mobile ordering and delivery initiatives — and is doing so by taking a page out of Snapchat’s playbook by blending unattended retail with marketing.
  • That’s right. McDonald’s got its hands on a vending machine.
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  • the Big Mac ATM will dispense two new sizes of burger — the Mac Jr. and the Grand Mac — free of charge. In lieu of payment, hungry customers will “pay” with their Twitter handles and get a free lunch. The machine will generate a tweet on the user’s account while they eat.
  • First, consumers are drawn in by the hype factor
  • Second, it’s free food.
  • melnetra112 on 30 Jan 22
     
    Technology in the Fast Food Industry, McDonald's Big Mac ATM is free, short-term and Customers friendly. This new method of dispensing food to the public is convenient and it help improve guest experiences versus in store production
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The disruptive mobile wallet in the hospitality industry: An extended mobile technology... - 1 views

diigo.com/0nstaq
shared by naxiang2001 on 14 Mar 22 - No Cached
  • Just like a physical wallet, a m-wallet can store credit card numbers, electronic cash, owner identity, information of contact, billing or shipping details and other information
  • Also, owing to the COVID-19 pandemic that demands everyone to practice a “new normal”, m-wallet is encouraged over cash in making payments to avoid infection [
  • . Under this sampling technique and similar to the past literature on m-payment, only participants who have used a m-wallet in the past 12 months were selected
  • naxiang2001 on 14 Mar 22
     
    This paper discusses the increasing usage of the mobile wallet in restaurants and how this technology is changing how restaurants operate. The main disruption the mobile wallet is causing are challenges for smaller restaurants to remain competitive without offering mobile payment options. Larger franchises have easier access to funds necessary to make the switch while smaller operations struggle to fund needed technological upgrades. In addition to this, while many find offering mobile payment options to be a competitive advantage, this paper has shown that people rarely exclusively use mobile payment methods as most continue to also use physical cards and even cash. This makes it difficult for many managers to justify the expenditure on mobile payment systems because while lacking them may make your competitors that do more appealing, acquiring mobile payment methods may not actually increase your customer base at all.
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The blessing and curse of proximity marketing | Marketing Dive - 1 views

www.marketingdive.com/...449470
shared by vivduru on 19 Feb 18 - No Cached
  • Over the last few years, retailers have increasingly seen consumers migrate away from brick-and-mortar retail stores in favor of convenient digital outlets.
  • Proximity marketing is a way to appeal to these fundamental consumer desires without sacrificing a focus on the in-store experience. 
  • This type of technology has potentially widespread applications for retailers and marketers working in partnership with each other and sharing data — for example, in airports or shopping malls where a specific marketer may not have a relationship with a particular consumer, but can provide a platform where other retailers can integrate their apps and reach out to that consumer.
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  • The Federal Trade Commission (FTC) has brought several enforcement actions against both online and offline companies for failing to comply with their posted privacy policies, failing to adequately safeguard data, failing to honor consumer opt-out promises and for a general lack of transparency.
  • Today's consumers engage in a shorter purchasing process, but the essential principles that underlie business-to-consumer marketing have not changed — consumers still make emotional buying decisions, they still want to comparison shop t
    • ngerv001
      ngerv001 on 02 Oct 19
       
      Proximity marketing provides a means to place targeted messages in the hands of consumers, literally. It's the next best thing to actually walking up and putting a product in a customer's hands yourself. Customers might walk right by a sign and ignore it or scroll right past an ad in a social feed but a notification can't be overlooked quite so easily. Sending messages directly to nearby mobile users' phones increases engagement dramatically. Beacons drive promotions that are relevant to what clients are looking for, in real time, in places where it is easy for them to make a purchase.
  • According to recent studies, including a report by Retail Touchpoints, nearly half of retailers in the U.S. la
  • Whether you are a fashion retailer or a chain drugstore, proximity marketing should be on your radar
  • unched proximity marketing programs going into 2016, and the number has only skyrocketed this year. 
  • Department stores such as Macy’s, Nordstrom and Neiman Marcus, as well as major fashion retailers such as Urban Outfitters and American Eagle, are already using beacons to target consumers based on their physical location
  • t a basic level, beacons emit radio signals to connect with nearby consumers’ mobile devices, working in conjunction with a retailer-specific app in order to push certain notifications to consumers when they are in proximity to the beacon — for example, a special offer for a product in the aisle in which they are browsing.
  • From marketers’ perspective, navigating these requirements poses a unique dilemma: how can they create content compelling enough to convince the consumer to stay committed through the opt-in process to share their data?
  • These reports and guidelines highlight the need for consumers to be informed of any data or tracking that they may not expect — for example, interaction with a broad-spectrum beacon that reaches beyond the confines of an affirmatively-downloaded retailer app.
  • ndiaz162 on 19 Feb 18
     
    This article helped me gain a better undestanding of proximity marketing and beacons. Beacons emit radio signals to connect with nearby consumers' mobile devices. This article discusses some of the pros and cons to proximity marketing in order to best engage consumers. Proximity marketing is a fairly new concept that is beginning to skyrocket.
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  • jmelilli on 21 Feb 18
     
    I found the information about the legal requirements very interesting. If a notification pops up on my phone to ask if I would like to share information, like location, I almost never do.
  • yyr997 on 26 Mar 20
     
    Modern society is an era of big data. There are indeed many benefits to using proximity marketing. But pay attention to avoid excessive spam, so as not to cause customer dislike.
  • vivduru on 12 Jun 22
     
    This article talks about the benefits of proximity marketing and why it is the new wave in which companies should get engaged and begin finding ways to utilize this kind of marketing amongst their consumers. The collected data is priceless information for a company to gather about its ideal customers and how to engage them. However, the downsides the article brings up are the legalities around opt-in and the opportunity to allow consumers to opt-out with ease, and the pressures to get the marketing continuously. That is a compliance issue that companies should stay clear and consider. Also, it the importance to build security features to care for this data and information being shared online.
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The Robots Are Coming To Las Vegas : NPR - 0 views

www.npr.org/...robots-are-coming-to-las-vegas technology hospitality hotel
shared by ortiz004 on 06 Jun 22 - No Cached
  • ortiz004 on 06 Jun 22
     
    This article is very interesting because it is about the Vdara Hotel and Spa in Las Vegas and how they use robots for room service. The delivery robots look like dogs, called "Jett" and "Fetch." They are super technology innovative, and they can do different tasks such as; calling for elevators, alerting guests when they arrive at the hotel through an automated phone call, and traveling alone across the lobby to make sure guests have what they need. Other hotels in Las Vegas are also adopting technology to provide excellent guest services and great experiences. For example, a bar name Tipsy Robot has large machines that make drinks for their customers. Adopting robotics in Las Vegas has become a new trend that can make huge changes for the 300,000 people currently working in the gaming and hospitality industry.
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Beacon technology of the future - HOTELSMag.com - 1 views

www.hotelsmag.com/...eacon-technology-of-the-future technology hospitality beacon
shared by artandmer on 07 Jun 22 - No Cached
  • Using devices that emit Bluetooth Low Energy, messages are pushed to mobile apps
  • The technology uses data and location awareness to ping guests with personalized alerts
  • guests do need to download the Marriott Rewards app
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  • For hotel guests, beacons deliver pertinent and interesting information right to their handheld devices. For hotels, beacons can drive more sales in ancillary departments like spa, F&B, and the gift shop
  • All that big data gets stored and sorted and analyzed and hopefully churned out into an even smarter marketing plan.
  • proprietary app to track inventory, particularly with items loaned to guests such as rollaway bed and cribs. The technology even integrates with the hotel’s property management system.
  • using beacons for quicker employee response time (the device can be embedded in the name tag, and whoever is closest to a guest room that’s the source of a request can complete the task) is a smart and easy use of the technology to increase operational efficiency.
  • outfitting visiting vendors to the hotel with ID cards containing beacons so as to keep track of their whereabouts.
  • artandmer on 07 Jun 22
     
    Beacon technology is an important part of a personalized eMarketing strategy. The technology pings guests through an app to solicit a financial transaction. This increases app engagement and app retention and increases brand loyalty when done right. This article points out some uses for beacon technology beyond the obvious goal of driving sales into hotel restaurants, spas, or golf courses. Hotels have been successful using the technology in tracking hotel assets (i.e. luggage carts and room service trays), to tracking vendors on property, to determining which employee is most able to quickly deliver an item to a guest. I think beacon technology, when integrated with a PMS, could be used to increase loyalty program enrollment by identifying non-member guests and prompting them to enroll at opportune times during their stay (i.e. right after check-in or just prior to check-out).
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Best Failover Routers for 2022 | Novotech Technologies - 2 views

novotech.com/best-failover-routers-for-2022 routers redundancy tech
shared by artandmer on 19 May 22 - No Cached
  • An LTE failover router ensures that a network remains online and operational in the event of an internet outage. This is accomplished by including a secondary redundant internet connection that a network automatically switches to should the primary internet connection fail. 
  • A loss of internet connectivity, however brief, can have a substantial impact on a business's operations, resulting not only in lost revenue and productivity but potentially triggering a cascade of system failures.
  • A dual-WAN, or multi-WAN router allows simultaneous internet connection to two or more internet service providers
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  • Businesses and organizations are rapidly adopting more cloud-based services in their daily operations. This means automatic failover capability and uninterrupted network access have shifted from being merely valuable to being absolutely vital to keeping services running around-the-clock.
  • do your homework, and find a failover router that's right for your company
  • artandmer on 19 May 22
     
    This article explains the hardware (i.e. failover routers, dual-WAN routers) that are the key to internet redundancy when large business can not afford to have an outage. As businesses rely more and more on cloud-based computing, it is becoming more and more costly to have an internet outage. While the article might sell a good story, I don't feel like things are quite as good as advertised when trying to apply this in a hotel setting where oftentimes franchisor IT requirements only allow one static IP address and these routers require multiple IP addresses. I've personally experienced failures in the "last mile" of infrastructure (i.e. construction cuts a line or gophers chew fiberoptic cable) that even if the hotel has a failover router with multiple ISPs, the hotel would have experienced a complete outage due to the fact that both carriers were physically sharing the last mile. Maybe wireless network failover routers have more of a chance to thwart gophers and construction equipment? Conduct proper research to make sure your franchisor could accommodate a failover router.

Disruptive Innovation - 0 views

started by ortiz004 on 12 May 22 no follow-up yet
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How Cruise Travel Is Sailing Into a Sustainable Future | TravelPulse - 0 views

www.travelpulse.com/...into-a-sustainable-future.html green travel cruise sustainable
shared by Danaisy Abascal-Yero on 13 May 22 - No Cached
  • Danaisy Abascal-Yero on 13 May 22
     
    This article emphasizes the different methods and approaches cruise ships are taking to become more sustainable in the future. They are doing so by pursuing innovations like renewable resources, regenerative travel, providing energy solutions, and more. They are seeking to reduce carbon emissions by 40% by 2030. One of the methods described in the article is that cruise ships are now integrating liquified natural gas (LNG) fueled ships which produce zero sulfur emissions and reduce greenhouse gases by 20% when compared to regular ship fuel. Cruise lines have already started to introduce this kind of innovation to newer ships. Ports are also taking initiatives to become greener by having solar-powered terminals, smart waste separation, electric transportation, etc. Cruise lines are also working with organizations like the Global Sustainable Tourism Council (GSTC) to make sure that culture, environment, and destination laws are enforced and protected.
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Electronic Waste Is Becoming a Global Environmental Problem | Time - 1 views

time.com/...world-electronic-waste-problem
shared by alo328 on 23 Sep 20 - No Cached
  • s a tech-hungry nation flush with cash gets ready to upgrade to the next generation of lightning-fast 5G devices, there is a surprising environmental cost to be reckoned with: a fresh mountain of obsolete gadgets. About 6 million lb
  • Workers with hammers hack at the bulkiest devices, while others remove dangerous components like lithium-ion batteries
  • That cycle of consumption has made electronics waste the world’s fastest-growing s
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  • “In our society, we always have to have the new, best product,” said Aaron Blum, the co-founder and chief operating officer of ERI, on a tour of the facility
  • 5G promises faster speeds and other benefits. But experts say it will also result in a dramatic increase in e-waste, as millions of smartphones, modems and other gadgets incompatible with 5G networks are made obsolete
  • But less than a quarter of all U.S. electronic waste is recycled, according to a United Nations estimate. The rest is incinerated or ends up in landfills
  • Environmental concerns aside, compacting flammable lithium-ion batteries with paper recycling can be dangerous; recycling centers have reported an uptick in fires
  • Even when e-waste rules exist, it’s left up to consumers to handle their old devices prop
  • ly. But recycling them can be a
  • We don’t necessarily have the measures to make sure people aren’t throwing it away,” Walters said.
  • One solution is to make electronics last as long as they once did. At ERI’s facility, Shegerian showed TIME dozens of televisions from the 1970s and 1980s that stopped working only recently
  • Our products today don’t last as long as they used to, and it’s a strategy by manufacturers to force us in
  • o shorter and shorter upgrade cycles,” said Kyle Wiens, the founder of iFixit
  • Some environmental groups say multibillion-dollar companies like Apple and Samsung should pick up the cost of recycling the devices they sell. Lawmakers in parts of Europe and Canada and in some U.S. states have passed so-called Extended Producer Responsibility (EPR) laws, which require manufacturers to establish and fund systems to recycle or collect obsolete products
  • Even so, some companies are increasing their recycling efforts on their own, whether for the economic benefit or the public relations boost (mining fresh materials has financial, environmental and human costs of its own). For instance, Apple in 2018 introduced Daisy, a smartphone-recycling robot that can take apart 200 iPhones every hour, and says it diverted 48,000 metric tons of electronic waste from landfills that year
  • About 6 million lb. of discarded electronics are already processed monthly at recycling giant ERI’s Fresno plant.
  • Americans spent $71 billion on telephone and communication equipment in 2017, nearly five times what they spent in 2010 even when adjusted for inflation, according to the Bureau of Economic Analysis. (Apple alone sold 60 million iPhones domestically last year, according to Counterpoint Research.)
  • That stream is expected to turn into a torrent as the world upgrades to 5G, the next big step in wireless technology.
  • Part of the problem is regulatory. Only 19 states have laws banning electronics from the regular trash. In states without such rules, like Nevada, electronics often end up in garbage and recycling bins, said Jeremy Walters, a community-relations manager for waste collector Republic Services
  • Our products today don’t last as long as they used to, and it’s a strategy by manufacturers to force us into shorter and shorter upgrade cycles,”
  • nbakir on 23 Sep 20
     
    Advancement in technology every day has led to the dumping of electronic gadgets no longer wanted to the environment. Heaps of unwanted electronic waste, hazardous containing substances like lithium-ion batteries, are dumped into the ground with all their toxicology. As the world upgrades to 5G, it will end in a rapid surge in e-waste. According to John Shegerian thinks people are yet to see the magnitude of the transition to 5G, it is tremendous than changing from analog to digital (Samuels & Calif, 2019). However, it comes with many advantages; its outcome is a drastic rise in electronic waste. The ERI recycles less than a quarter of the United States' e-waste according to the estimate made by the United Nations, and the other dumped in landfills. This waste contains harmful metals such as beryllium and mercury, that have adverse environmental dangers. Among the 50 states in the United States, only 19 States have imposed a law to bun electronics from regular trash (Samuels & Calif, 2019); the rest of the states, like Nevada they are incorporated in recycling and trash bins, according to Jeremy Walters's manager for waste collection. The consumers are left to handle their e-waste even though there are e-waste rules. Multibillion companies should the responsibility and cater for the cost of recycling for the products they are manufacturing. Companies like Apple and Samsung, nonetheless the United States is repelling modifications to the prevailing laws, according to Scott Cassel Product Stewardship Institute found. However, some companies are improving through increasing their recycling efforts. For instance, Daisy, a recycling robot introduced by Apple, can collect more than 200 iPhones for recycling every hour. But this is not enough since e-waste generated annually globally is more than we can imagine, which almost 50 tons (Samuels & Calif, 2019). In a nutshell, technology can bring many benefits to society. Still, it can also harm both the environment and the p
  • khadija2050 on 28 Sep 20
     
    the article explores the dangers of elctronic waste and give suggestions on how to better monitor this issue and resolve.
  • alo328 on 21 Feb 21
     
    This article explains how the rapid advancement of technology has impulsed an increase in the use of technology, however has resulted in a rise in ewaste percentage. This happens because companies have opted for creating products that do not last for long periods of time, since they want to sell future products.
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Data privacy matters in the hotel industry - Insights - 0 views

insights.ehotelier.com/...-matters-in-the-hotel-industry data privacy Technology hotel software solution
shared by shineal on 21 Feb 23 - No Cached
  • Data privacy matters in the hotel industryDr Michael Toedt Posted on 3 March 2022
  • Data privacy matters – period. As companies (including hotel chains) collect more and more personal data from consumers for marketing and research purposes, consumers are becoming increasingly concerned with data privacy and data protection. They want control over their data and they want to know exactly how it will be used. With legislative changes giving consumers more rights over their personal information, hoteliers need to both know the law and understand why data privacy is so important to hotel guests.
  • Good data privacy builds trust and loyalty
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  • “Commitment to data protection” drives brand loyalty for 31% of consumers, a figure that increases to 40% for “Trustworthiness”[1].This backs up the findings from a 2018 survey by Salesforce, which found that consumers are more likely to stay loyal to a company, spend more money and recommend its services if they felt they could trust the organization with their data
  • Data breaches cause serious financial and reputational losses
  • Every type of organization could suffer a data breach if adequate data protection controls and systems aren’t in place.
  • Hotels concerned about their ability to adequately protect guests’ personal data should take immediate steps to address this. A common problem is the existence of multiple guest profiles across different platforms within the hotel tech stack, such as the PMS, CRM, RMS, POS, website, etc. Where these are not fully integrated, data has to be updated manually, which carries significant risks.
  • Key legislation explained
  • There are strict rules around how data can be obtained, stored, managed, and used.
  • Achieving data privacy compliance
  • large amount of valuable data held by hotel groups makes them a prime target for hackers and cyber thieves.
  • From compliance and reputational viewpoint, these functionalities are truly invaluable to hoteliers. However, IT can only do so much. Other key considerations for hoteliers include creating robust data privacy policies, providing clear guest communications, and training staff on data privacy processes. Taking a 360-degree approach is the best way for hotels to protect themselves and their guests from data breaches and the associated risks.
  • shineal on 21 Feb 23
     
    This article by Michael Toedt on "Data privacy matters in the hotel industry" speaks on the approaches that can be taken to protect guests' data and their privacy since these practices increase guests' trust and loyalty to companies. Accordingly, it is vital for hotels to securely store guests' information. Thankfully, CDM systems make it much simpler for hotel staff to manage data-related requests from clients, such as updating personal details. They also enable one-click deletions, preventing data disputes.
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Barbados: Transforming Through Innovation and Sustainability - 1 views

www.newsweek.com/...ough-innovation-sustainability
shared by mattiebell on 20 Feb 23 - No Cached
  • The country has embraced technology, is leading the way in the green economy transition (what the United Nations defines as "low carbon, resource efficient and socially inclusive") and is now a pioneer in implementing solar energy.
  • Digital Nomad Visa program
  • Today the country is working toward becoming a value-added economy by utilizing its natural resources for product development.
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  • To foster international business, Barbados has implemented fiscal measures such as fixing the value of the Barbados dollar (BBD) to the U.S. dollar, contributing to price stability and a stable national economic climate.
  • Barbados has a strong telecommunications industry and a highly educated workforce, making it an appealing destination for international business.
  • Barbados' robust information and communications infrastructure and its government's support and encouragement for innovation, has created the perfect environment to grow its national tech sector.
  • During the past decade, Barbados has had a clear development strategy focused on green economic growth. It has set the ambitious goal of transitioning to a fully renewable economy by 2030.
  • Furthermore, Barbados boasts a diverse range of ecosystems, including coral reefs, rain forests and wetlands, which provide visitors with a wide array of ecotourism activities such as snorkeling, hiking, bird-watching and wildlife viewing, making it a popular destination for eco-conscious travelers.
  • mattiebell on 20 Feb 23
     
    This article talks about the development of sustainable technology and how it relates to tourism in Barbados. It mainly discusses new technologies and how the country plans to create more business opportunities that promote tourism but also help the economy to thrive. The main takeaway is that the country hopes to become a fully renewable economy by 2030. It has many different natural resources and business opportunities that will allow for the skilled labor that is necessary to do so.
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How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Excha... - 1 views

hoteltechnologynews.com/...cal-value-exchange-with-guests hospitality hotel tech software
shared by mandalysha on 23 Feb 23 - No Cached
  • As privacy concerns related to data capture reach a fever pitch, consumer data – perhaps better described as the critical currency which powers personalization – is becoming a protected commodity.
  • Over time, privacy and personal data protection concerns began competing with consumer desire for a data-driven, personalized experience.
  • Industries like hospitality, which rely on retrieving traveler information to curate more relevant messaging, offers, experiences, and loyalty rewards, must adjust their approach.
  • ...5 more annotations...
  • Data is valuable, and it’s due time for hotel operators to establish a two-way value exchange that incentives guests to readily share their information to unlock a heightened experience.
  • hotels cannot offer a great guest experience without prioritizing data protection and transparency; one tier of service (personalization) cannot come at the expense of another (privacy and consent)
  • If hotels elevate their efforts to meet guests’ expectations for customized offers and experiences, and treat personalization as a strategic priority, they will see immediate benefits that deliver long-term results.
  • 80% of consumers are willing to share personal data to earn loyalty program benefits. 70% of consumers are willing to share their data to receive special discounts and offers. 71% of consumers will shop more often with brands or retailers that personalize their communications.
  • Next-generation technology sets the stage for this dynamic by allowing hospitality brands to offer their guests data control and value in a seamless, scalable fashion.
  • mandalysha on 23 Feb 23
     
    With privacy being a concern in the hospitality industry, hotels are incentivizing a customer sharing information with a heightened personalized experience. Customers are willing to share personal data to earn loyalty program benefits, receive special discounts and offers, and will shop more often with those brands that personalize their communications.
  • shineal on 23 Feb 23
     
    Even though we are aware that generally, individuals are more inclined to do things when there are benefits to them, this new exchange of data for access to certain benefits has now placed that transaction at the forefront of my mind. This is because schemes are not being applied to secretly obtain customers' personal data, but rather the customers are willing to share them. This exchange is beneficial to guests since they earn travelers' consent, unlock richer experiences, better service, and high long-term loyalty. In my opinion, this is a fair trade. Thanks for sharing this article on "How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests."
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How to Use Facial Recognition for Hospitality - 1 views

www.cyberlink.com/...in-hospitality-travel-industry Facial recognition
shared by mabbate on 23 Feb 23 - No Cached
  • s. For example, the software stores customer payment methods and loyalty memberships which means staff and patrons don’t need to handle cash or cards to pay a bill or collect benefits.
  • Facial recognition technology can save a tremendous amount of time at check-in. For instance, travelers can simply use their face to verify identity without needing to take the time to provide physical documentation.
  • Facial recognition, on the other hand, provides frictionless access to rooms via a smart lock on the door. Also, guests who use hotel facilities, such as a restaurant or spa, can easily update their tab via contactless facial recognition technology, which enhances the customer experience.
  • mabbate on 23 Feb 23
     
    Facial recognition and the use of biometrics are going to be essential in the future. This article outlines several ways it can impact the hospitality industry in a positive way. The most interesting has to do with F&B capabilities. This system linked with AI will be able to streamline restaurant ordering and payment.
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Developing an eMarketing model for tourism and hospitality: a keyword analysis - ProQuest - 0 views

www.proquest.com/...2498998516 technology hospitality tech software business hotel travel
shared by emilywest5 on 13 Feb 23 - No Cached
  • Advances in IT have prompted the hospitality and tourism industries to move in a new direction, i.e. internet marketing or eMarketing (Leung et al., 2015)
  • On the other hand, from the customer perspective, tourism and hospitality are an information-intensive consumption experience because a customer might make considerable efforts to collect information and understand the image of a travel destination before making a purchase decision (Kim and Law, 2015). In this regard, search engines and social media are two of most fundamental information sources for making such decisions (Xiang and Gretzel, 2010). With their information-sharing capability, social media empower customers, granting them a “democratic consumption culture” by reducing information asymmetry and increasing their bargaining power (Leung et al., 2013). The pervasiveness and powerful computational capability of mobile technology make it possible for tourists to easily access information, book online services or even make impromptu purchases (Kim and Law, 2015). Apparently, the tourism and hospitality industries have been facing a revolution that has arisen largely because of IT turbulence (Piccoli, 2008).
  • Studies suggest that IT plays a prominent role in the tourism and hospitality industries, and it will be imperative, and indeed beneficial, for tourism and hospitality practitioners and scholars to keep abreast of all the advances in IT
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  • Correspondingly, the frontiers of IT-related research will not only benefit the innovation and encroachment of the industry but also support managers, researchers, policymakers and other interested audiences in understanding the progress of developing trends and themes in the context of IT development
  • Among these analyzes, the keyword co-occurrence network particularly aims to construct knowledge, as the keywords of an article are anchored by the authors to distill the core concepts of a paper. Keywords generally represent the main idea of a research paper and express authors’ understandings of their work within the thematic context of their research domains (Ali et al., 2019). Keywords are regarded as one of the most meaningful indicators of an article’s content (Weismayer and Pezenka, 2017). Although keywords indicate the topic area and key variables/theories used in a study, they do not convey key findings such as the causal relationship between two keywords. Nevertheless, a group of keywords from the same domain creates an intellectual knowledge map of that realm. A knowledge map is generated from keywords according to the following steps
  • Keywords are collected from journal articles. A network of these keywords is built. A knowledge map connects the same keywords in different articles. A complete knowledge map is formed when all articles undergo the previous three steps.
  • eMarketing Capability As this study’s model of eMarketing capabilities is a major contribution and these capabilities play a critical role in marketing performance, future studies can investigate the antecedents/consequences of eMarketing capability, develop a scale or investigate the formation process of this construct. Future studies might validate the proposed model-based either on a single eMarketing capability or on multiple eMarketing capabilities. Empirical studies could benefit the development of research concerning eMarketing tourism and hospitality.
  • 3. Methods3.1 Data collection
  • 3.2 Data processing
  • 3.3 Analysis process and tools
  • Emerging Digital Technologies The purpose of this study is aimed at understanding the impact of IT on tourism and hospitality. However, as IT continues to evolve and advance, and as new technologies often alter customers’ behavior, as well as firms’ marketing strategies, it is necessary to pay attention to the impact of new digital technologies on focal fields. Specifically, it could be interesting and promising to explore the impact and role of forthcoming digital technologies in different eras, specifically, artificial intelligence, machine leaning, AR, virtual reality (VR), mixed reality (MR), chatbots, robotics, blockchain, 5 G or the internet of things (Park et al., 2018; Tung and Au, 2018).
  • As the database contains journals from various domains, this study first identified the target journals by using the keywords “travel,” “tourism” and “hospitality,” identifying 24 journals. Next, as these journals are affiliated with different publishers, the keywords “IT*,” “IS” and “technology*” were input to search ICT-related articles on the official website of each journal from its first issue to April 2020.
  • Customer Equity and Engagement Value Customer equity and engagement value are two of the crucial variables that require a better understanding in the eMarketing tourism and hospitality research. With the application and support of advanced IT and quantitative mathematical models, it will be valuable for future work to explore all aspects of the factors that influence customer experiences over time to synergize and maximize customer equity and CEV for DMOs or hotels.
  • Marketing Performance Apart from loyalty, other marketing performance indicators including financial and non-financial ones are encouraged to be developed. Such work will contribute to both the tourism and hospitality academia and allow industrial managers to link financial performance with innovative IT in terms of profit, sales revenue or cash flow. Moreover, assessing non-financial marketing performance (market share, quality of services or CEV) will help researchers and managers better understand the predictors of future financial performance than traditional accounting measures have in the past, and it should also supplement financial indicators in internal accounting systems (Ittner and Larcker, 1998). Finally, it will be contributory to develop a combined indicator linking financial and non-financial measures. Table 4 summarizes the overview of future research avenues.
  • emilywest5 on 13 Feb 23
     
    This article is about how hospitality and tourism have been reshaped through IT, eMarketing and how it has helped prove sales, information, made destinations more popular and also help travelers plan. eMarketing also is a massive platform for word of mouth. This study also shows what helped eMarketing become what it is. When certain things are typed into search bars, this data is collected and used for eMakreting and to target specific groups of people.
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Why and How to Use Proximity Marketing for Restaurants? - 0 views

www.ezeeoptimus.com/...mity-marketing-for-restaurants restaurants proximity hospitality
shared by armanyleblanc767 on 08 Jul 22 - No Cached
  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
  • ...38 more annotations...
  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  • tvill22 on 08 Jul 22
     
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  • akopp008 on 25 Jul 22
     
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
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High Tech Green Computing - 5 Signs the Computer Industry Is Going Green - The Daily Green - 2 views

www.thedailygreen.com/...7316
shared by Juan Franco on 12 Feb 12 - Cached
  • It's about time. Our ever-shrinking world is abuzz with activity attempting to address the manmade rise of greenhouse gases. Eco-visionary James Lovelock published a radical idea in Nature to increase ocean uptake of CO2 through giant ocean tubes. New Zealand has kicked off an ambitious plan to get 90% of its energy from renewable sources by 2025. JC Penney, Office Depot and Kohl's have announced green building plans. In May, General Electric said it had doubled sales from environmentally friendly products, to $12 billion over, in two years .
  • Juan Franco on 12 Feb 12
     
    due to people are able to buy more computer or devices the consumption or energy has increased dramatically affecting the global warming and companies are implementing new technology or methods to minimize the negative impact in our habitat.
  • ...1 more comment...
  • Bing Liu on 13 Feb 12
     
    I completely agree. More and more companies are turning to Eco-friendly operations, especially since this is a global trend nowadays. It is greatly beneficial to our environment and technology will always keep advancing into that direction. The best example is the USB 3.0 ports mentioned in the article. Companies are striving to have the cutting-edge not only in their going-green emphasis, but also toward their competitors.
  • YUNTING CHEN on 13 Feb 12
     
    Seems like going green is on its way to becom a trend. Business going green not only for protecting our environment and limited resource, but also one of the ways of competing with competitors.
  • YONGHE FAN on 13 Feb 12
     
    I love this article and I am so glad to be told that something is changing to being green in high-tech sector. Going green is always a serious issue and all industries should pay attention to it. I am happy to see that computer industry realize that they need to focus on green things and they are really doing something to be green.
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How it can go green and Green initiatives - 1 views

hospitalitytechnology.edgl.com/top-stories/How-IT-Can-Go-Green78245, http://idsnext.com/hotels-going-the-green-way-with-technology
shared by Mirta Echazabal on 06 Feb 12 - No Cached
  • Mirta Echazabal on 06 Feb 12
     
    Opportunities for adopting green initiatives are becoming more and more common in the hospitality industry. IT updates and implementations have become a sustainable practice to reduce cost, provide a better guest satisfaction and environmentally friendly. One of the ways to start off the green initiatives is by effectively reducing energy and paper consumption; this gets done by using smart phones to replace key cards and using emails to reduce paper flow. Another green initiative is the effective technology practice such as energy star which is the system that powers down a computer automatically after it has not been used for a period of time. The use of digital media (social media) instead of print media is a fantastic way to save money while lowering the impact on the environment. Green initiatives are coming up pretty fast and are required to have a strong commitment but all vary depending on the size of organization, demand of business and location of doing business. I have seen many hotels implementing green initiatives in their facilities which at first can become extremely costly but in the long term very cost effective and environmentally friendly and expand the guest experience. I have seen hotels that have a HVAC system which senses the presence of someone in the room, this system puts the AC temperature high when room is vacant and lowers the temperature when it is occupied. Additionally the lighting of the room works the same; it turns on when someone is present and automatically turns off when the room is vacant. Just these two initiatives alone can save the property millions of dollars in a period of a year. In my opinion, going green is a great way to benefit every one involved, the guest, the environment, and cost efficient (long term) for hoteliers. The green initiative has not yet been a giant boom, but in a few years a larger amount of guest will prefer to stay in a green environmental friendly hotel then with a non green hotel. I believ
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Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

www.proquest.com/...2533423793 hospitality tech software business travel hotel Technology
shared by emilywest5 on 26 Feb 23 - No Cached
  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
  • ...15 more annotations...
  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
  • emilywest5 on 26 Feb 23
     
    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
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10 Industry Experts' Picks For The Hottest Tech Trends Of 2023 - 1 views

www.forbes.com/...he-hottest-tech-trends-of-2023
shared by sosor012 on 01 Mar 23 - No Cached
  • things
  • 10 things to look out for in the business and consumer technology realms this year—and in the tech industry specifically—and why these developments will have such an impact.
  • shift toward technologies and initiatives that quickly drive efficiency.
  • ...9 more annotations...
  • major investments in connected car technologies designed to utilize cars for payments.
  • This new wave of AI can perform sophisticated tasks that until recently only humans could do
  • Transparency offers opportunities for more value to be captured and for it to be equitably distributed
  • no-code tools
  • more personalized content
  • fully embrace digital health.
  • a lot of transformation over the next five years in industries that depend on text-based content
  • ’ll see the development of business analysts with data science certifications and data scientists with business acumen
  • More Development Of The Metaverse
  • sosor012 on 01 Mar 23
     
    The article "10 Industry Experts' Picks For The Hottest Tech Trends of 2023" discusses the technologies which are predicted to trend for both businesses and consumers over the course of 2023. The trends include a shift in technology that drives efficiency; reliance on no-code tools such as Wordpress and Shopify; next generation AI that can perform task such as natural language processing; image recognition and decision making; technology that is able to create value to business and consumer through transparency; advanced car technology such as contactless payment version for cars; personalized content; advancements in digital healthcare; ai-generative tools; analyst who bring both science and business skills; and lastly advancements in the Metaverse.
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