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balle028

Why integrated POS Systems are a must | TechRadar - 1 views

  • Beyond improving the checkout process, an integrated POS system can give you valuable insights into the behavior and purchase patterns of your customers. You can leverage such data on the shop or café floor, but it can also be shared with internal UX analysts, brand marketers, and pricing teams to help inform marketing campaigns and increase profitability. 
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      POS systems are becoming a lot more engaging. which would help make a lot more profits for companies based on data acquired.
  • Integrated merchant services including integrated credit card processing eliminates the need for manual entry during checkout. This not only saves time but also reduces the probability of human errors. What’s more, integrated card processing makes your end-of-day reconciliation much easier. 
  • One of the biggest benefits of integrated POS systems is that they facilitate exceptional customer experiences that boost loyalty. By integrating your CRM and/or marketing automation software with your POS system, you can get access to valuable insights into the preferences and behavior of your customers.For example, you could keep track of the products they buy most often or the ones they’ve added to their wishlist and send them personalized product recommendations. In a retail setting, your staff can use such information to make relevant suggestions suited to their interests. You can also leverage the data you have to create loyalty programs and targeted marketing campaigns. Personalized offers, recommendations, reminders and rewards can go a long way in encouraging your customers to make repeat purchases, boosting loyalty and retention. Besides all of this, an integrated POS system also helps you keep track of your best-selling products so you can manage your inventory efficiently. This can prevent your customers’ favorite items from going out of stock and keep them happ
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  • Personalized, data-driven offers can greatly increase the likelihood of your customers responding to them. The financial cost of a customer being fond of your business versus favouring it is huge. Think about it, do your customers have an affinity for your business or have they fully bought into it as Apple loyalists have bought into the Apple brand?Overtime, personalized marketing equates to you building an individual brand relationship with each customer. This has a long-term effect on boosting sales and offer conv
  • But before you rush out to choose a new POS system with integration, be sure to check it integrates with your existing systems first. Usually, their website should reveal such information. For example, Zettle lists all of its POS and e-commerce integrations on its website. 
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    this article goes in-depth the benefits of using POS systems.. POS systems are being used a lot more than ever before. it is a great and effective tool to follow up on customer engagement and understand more about sale information and profit projections, all while providing excellent customer service
shanegmark

Chinese travel companies show penchant for embracing cloud services - ChinaTravelNews - 0 views

  • Imagine today’s scenario where any established travel technology/ e-commerce company is required to process 3-4 billion travel itineraries on a daily basis! With the need to handle searches at faster speeds, it is imperative to diligently cache at the edge of the cloud. Managing the scale and being in control of the cost structure is vital, and cloud is an integral part of the solution.
  • While this is a common phenomenon with start-ups, legacy companies like airlines, banks etc. struggle with such transition from a traditional hosting environment.
  • The biggest challenge that any company faces when they put their business in cloud remains the issue of data security management, mentioned Wang. 
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  • Referring to security, Heinze mentioned that end-to-end encryption takes care of security of data in transit. “But data at rest (when data collects in one place, it is called data at rest) still demands a concerted effort to protect it.
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    Article discussing the challenges and benefits that Chinese hospitality companies are dealing with when implementing cloud solutions. There are a couple examples of this process from hotels and an airline.
naram003

Future Group to launch cloud-based PoS system - 0 views

shared by naram003 on 09 Oct 19 - No Cached
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    This article discusses the new POS system implemented by Future Group, of the United State's largest retailers. The System patterned with the payment company LivQui and the open commerce platform company US-Based Poynt. This platform is an Android-based operating system with cloud enabled tools that empowers merchants to grow their businesses with better inventory management, supply chain integration, and loyalty programs. For the consumer, the system proves a faster and secure checkout process that allows for the guest to chose there preferred payment method. Digital and physical interfaces are seamlessly merging, and the payments infrastructure is a focal point for the seamless convergence. The goal of this technology is the provide the customer with more convince and choice, while empowering the business to lead their digital transformation
snesbeth

3 Marketing Lessons from Bed Bath & Beyond's 'Offline Shopping' Ad - 0 views

  • I happened to catch this Bed Bath & Beyond commercial about "offline shopping."
  • Lots of people assume that brick-and-mortar retail is dead and that e-commerce is taking over everything. It certainly feels that way sometimes, and it's true that online shopping poses significant threats to traditional business models.
  • They're proud of who they are and what they can offer their customers, like physical locations staffed with real people who are trained about the products they sell.
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  • Its "offline shopping" ad features examples of the types of products people are more likely to shop for at their stores, such as home goods.
  • If you're a real-life retailer, think hard about how you can create a better customer experience and a compelling need for people to visit your brick-and-mortar store.
  • online shopping can be surprisingly time-consuming and inconvenient. We’ve all been there -- it’s easy to get distracted while researching and shopping online, poring over endless product reviews, opening dozens of browser tabs and watching video reviews.
  • there is still plenty of room for brick-and-mortar retail to coexist.
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    This article is interesting because it discusses how Bed Bath and Beyond placed an internet advertisement marketing their offline shopping experience which is what drove the customer to actually visit the store in order to purchase the item that they have been searching for on the internet. Which made me rethink how I viewed in person retailers because I thought it would be a matter of time before they ceased to exist but in reality it just depends on how they market themselves to consumers on the internet, just by marketing their "offline experience" on the internet as an ad persuaded someone to actually visit the store to gain the experience and the product they were originally looking to purchase online.
angelicamm6

https://www.tandfonline.com/doi/pdf/10.1300/J150v09n03_11?needAccess=true - 0 views

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      appearing in such categories as "Top Lists," "Best of the Web," "Hot Sites," and "Cool Links" (USA Today, 1996)
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      Restaurant companies may provide incentives to repeat site visitors and offer features and services not available at a bricks and mortar site. Such unique and/or customizable (personalized) products and services are revolutionizing online connectivity.
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      Should a restaurant have an Internet presence? If so, what aspects of the business should be highlighted?
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      Based on an extensive search, there appear to be three Ms of web site design that help summarize many important factors
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      Ease in Locating Ease in Navigation Information Content Customizable Content Three Click Rule Twenty-two Inch Rule Site Mapping Communication Capability
    • angelicamm6
       
      GENERAL DESIGN GUIDELINES Home Page Domain Name Graphic Highlights Color/Texture Web Pages Finishing Touches
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      Industry Association Web Address
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      . As the industry seeks to solidify one-to-one customer relationships, through invigorated brand loyalty, benchmarks of website design and operation are likely to play an increasingly important role in e-marketing and strategic planning.
jasdhami95

5 Tips to Activate Your Ecommerce - 1 views

  • Keep Communicating With Your Guests
  • consistent social media updates
  • establish a connection
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  • clearly outline what your property is doing to ensure their safety,
  • Utilize your social media networks to inspire travelers as travel begins to resume
  • Property's can also run promotions and specials
  • keyword rankings have not dropped in kind,
  • Planning for that pent-up travel demand, however, will require a data-first approach.
  • re-birth of the road trip and similar drive market demand.
  • creating your target audiences to deliver relevant messaging
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    This article discusses five ways to stimulate Ecommerce which includes corresponding with guests, remaining active on social media, not letting your SEO go on leave, devising media budgets and targeting, as well as employing the help of an expert. The author emphasized staying in contact with your customers whether it be through your website, social media, or email. The intention is to stay connected with your guest so that when it is time for them to choose a hotel, they will choose yours. Social media can be used as a tool to entice your future guest and keep them interested in your property. Keeping search traffic up for your website will also ensure people continue to look at your property. Keep in mind the kind of travelers that will come to your property, and tailor your advertisements, messaging, and offers to meet the needs of those travelers. And lastly, if needed, do not be afraid to enlist the help of an expert. This article is meant as a guide for getting one's Ecommerce back on track during these hard pandemic times.
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    My opinion on this article is that E-commerce has been a huge hit as of lately and it is time for this type of trend to follow in the hospitality world. There is a huge shift from walk-in business to online bookings and the best way to show guests the improvements to the property would be through email and social media presence. This would give properties a competitive advantage when it comes to OTA bookings.
dmass023

Google Tightens Reins on Advertisers | Marketing | E-Commerce Times - 0 views

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    The article talks about new changes by Google to allow consumers to see who is posting an ad and from where. The hopes are that it will discourage false ads by forcing advertisers to provide identification to create an ad.
cjdearmas

7 ecommerce technology trends that empower your business - 0 views

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    This article is about different kinds of trends that push eCommerce, and technology that effects our everyday lives as well as playing an integral role.
ovila009

Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns | Bea... - 0 views

  • Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020
  • we bring you a comprehensive list of 28 retail companies that are making a mark with their proximity marketing campaigns via beacons.
  • Eat touted this move as a “strategic pillar” in its communications because it allowed the company to access more information about customer behaviour and drive business intelligence to make precise decisions about how consumer behaviour can be influenced.
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  • As a part of this program, the chain tapped a popular Turkish loyalty app called Shopping Genie, to target customers while they were around the premises of a local McD Café.  Customers got mobile coupons, via the app, which prompted them to purchase a coffee and receive a beverage from the new drink line for free. This proximity marketing campaign via beacons helped McDonald’s achieve 20% conversion rate with 30% of users who received the promotion!
  • Bluetooth beacons were deployed at the point of purchase, where customers were waiting in line to pay or just moving around.
  • These beacon notifications offered two Red Bull cans for $4! Apart from making a profit out of campaigns, Red Bull also monitored the entire campaign in real-time and captured customer behaviour.
  • The retail giant used GE light bulbs to house beacons and send push notifications of specials and discount coupons to in-store customers. These beacon-equipped LED bulbs can track shoppers within a store by using the beacons hidden inside them
  • Carrefour has extensive iBeacon networks in all 28 of its hypermarkets in Romania through which the retail chain offers its consumers a simple, intuitive, and fun app for orientation inside hypermarkets from area to area
  • The retailer’s beacon-enabled app automates the commercial content delivery and collects essential data about in-store consumer behaviour. Its proximity marketing campaign keeps consumers informed about the products, services, and actual special offers from each of the store departments.
  • Popular convenience store group Nisa piloted iBeacon technology to track its shoppers by attaching Bluetooth Low Energy (BLE) beacons to trolleys and baskets
  • These sensors picked up the signals emitted by beacons and collected location data which was then fed to a cloud-based server for analysis.
  • used iBeacon technology to gamify the Ladies’ Night event with brands providing offers, discounts, freebies, and prize giveaways. Many retailers such as Hotel Chocolat, Krispy Kreme, Cath Kidston, and House of Fraser, participated in the event
  • The event was highly successful as it saw more than 500 app downloads within the first three hours, with over 500 offers redeemed. All 120 hotspot offers were redeemed within the first 52 minutes of the event.
  • Best Buy implemented a beacon strategy to help boost sales and improve personalisation of experience. The retail giant chose to use their own application as well as Shopkick retailing app to offer rewards to shoppers, simply for stepping foot in the door.
  • Hammerson rolled out beacons across their shopping centres to improve personalisation of consumers’ shopping experience. Their beacon-enabled Plus app was initially trialled at Les Terrasses du Port in Marseille and it ranked among the top 10 lifestyle apps in France.
  • The app also allows a consumer to call for assistance. A member of the staff receives the request informing them that a customer is waiting for help
  • UK supermarket Waitrose started using iBeacon technology at its relatively new experimental Swindon store to deliver price promotions to consumers when they were near a particular aisle or food counter
  • UK supermarket giant Tesco launched its “biggest trial” of iBeacon technology, in partnership with consumer goods company Unilever, by deploying beacons in 270 stores across London. They launched the ‘Mpulse app’ as a part of the Pink and Black marketing campaign
  • using beacons to target passers-by based on their interest. They change campaigns based on distinct seasons including prom season at colleges
  • Oscar Mayer worked out an interesting deal with the supermarkets which would allow them to place beacons at the deli counter. This location helps them convince shoppers to buy the specials of the week while waiting at the counter.
  • Amazon, the retail giant started a new convenience store in Seattle, U.S. in Jan 2018. Amazon Go is an 1800 sq feet mini market filled with food and technology. They have deployed an array of cameras, beacons and other proximity sensors to make the store one-of-a-kind
  • World-famous brands such as Hamleys, Armani, Longchamp, and Hackett form the 80% of the retail companies that have deployed beacons in their Regent Street stores with the aim of pushing exclusive and personalised marketing messages to customers via iBeacon technology. Shoppers receive alerts and tailored content about everything, from new in-store promotions to exclusive offers only available for visitors to Regent Street, as they pass
  • Neiman Marcus, the high-end retail chain, piloted beacons at three stores—Austin, TX, Walnut Creek, CA, and San Antonio.
  • Rite Aid has installed beacons in over 4,500 US stores for retargeting and personalization of user experience. This large-scale beacon deployment by the Pharmacy chain is the largest beacon installation program in a retail setting till date. In fact, it has even surpassed the one undertaken by the famous Macy’s
  • a collection of beacon-level proximity data to strategize their retargeting plan and achieve personalization capabilities similar to those that have been used in e-commerce
  • Walgreens has innovated considerably in the mobile retail space by using iBeacon and other technologies at over 7000 locations.
  • leveraged iBeacon technology at ten of its stores to boost its loyalty program.
  • Target, the second largest general merchandise retailer in the US, announced that it will start testing beacon technology in 50 of its stores nationwide.
  • The recommendations may appear both as push alerts and in-app updates on the Target app’s “Target Run” page, which is designed like a social media news feed offering deals, top-pinned items on Pinterest, and more
  • beacons to bridge the gap between online shopping and in-store experience. Their beacon-enabled app notifies consumers if any item in their mobile shopping bag is in stock,
  • The store has deployed beacons with individualized campaigns for each department, which makes the customer experience interesting and focussed
  • Macy’s expanded its beacon program to all stores nationwide, by installing more than 4,000 beacons. This step was a part of the retailer’s efforts to make bigger investments in omnichannel retail technologies. This Thanksgiving, Macy’s also used a beacon-triggered mobile app game at its 700 stores, to engage shoppers
  • Urban Outfitters announced that they will be rolling out beacons at 15 of their stores located in Philadelphia, Boston, New York, Atlanta, New Jersey, and Delaware, more than a year ago. The US multichannel fashion and homewares retailer decided to take a different route unlike the conventional route of using aggressive promotions.
  • Kenneth Cole is using beacons to create more compelling, personalized customer experiences with an aim to “provide value and offer at the time of need when customers are in the store
  • launched beacon networks in more than 100 of its top-performing stores located in states such as Chicago, Dallas, Miami, New York, and San Francisco. The idea was to implement iBeacon technology at the stores with the highest traffic levels and best traction with Shopkick.
  • Supermarket giant Woolworths successfully completed a beacon trial with one store using iBeacon technology to improve customer service around click-and-collect. Thereafter, the chain announced that they are looking to roll out beacons across all of its 254 click-and-collect stores with the aim of allowing consumers to place their order online and pick them up in-store
  • it has decided to distribute free BLE beacons to about 150,000 gas-station convenience stores in the United States and Canada
  • Alex and Ani used beacons in all of its 40 stores to optimize store layouts and product placement. Contrary to popular belief that beacons are only for ‘pushing’ ads, the popular Rhode Island-based jewellery brand used beacons differently in its trial period without using them to promote flash sales and other discount promotions.
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    the article gives examples of retail stores and how they use proximity marketing to promote their products
jackyreis

The Cybersecurity 202: Facebook disclosed a major hack very quickly. But the alert was ... - 0 views

  • The Cybersecurity 202: Facebook disclosed a major hack very quickly. But the alert was short on details.
  • It took just three days for Facebook to notify authorities and the public that  hackers had compromised as many as 50 million user accounts on the social media platform.
  • Facebook leaders did not have enough information to paint a clear picture of the hack and the risk to its users during the announcement.
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  • Europe’s new privacy law, the General Data Protection Regulation, imposes massive fines on companies if they don’t notify privacy regulators about a data breach within 72 hours. The rule took effect in May and applies to any company with E.U. customers. U.S. lawmakers have proposed similar a 72-hour rule to replace the patchwork of state data breach laws that exist here
  • The company said Friday it had notified European data privacy regulators of the breach, in accordance with GDPR. Shortly after doing so, Ireland’s Data Protection Commission, the watchdog that monitors Facebook’s GDPR compliance, said Facebook’s disclosure “lacks detail” and criticized the company for being “unable to clarify the nature of the breach and the risk for users at this point.”
  •  Equifax waited six weeks to reveal that the Social Security numbers and other sensitive information on 143 million Americans had been exposed in a data breach. Uber waited a year to reveal a hack affecting tens of millions of drivers — and just last week paid a $148 million settlement in connection with the incident. Yahoo also paid a fine earlier this year for waiting two years to tell investors that Russian hackers stole information on 500 million users. 
  • Wray stressed that cyberattacks and theft of intellectual property can inflict long-term damage on American companies,
  • No country poses a broader, more severe intelligence collection threat than China.
  • The Energy Department on Monday announced awards of up to $28 million to help fund 11 cybersecurity research projects to strengthen the defenses of America's critical energy infrastructure,
  • Karen Evans, the assistant secretary for the department's Office of Cybersecurity, Energy Security, and Emergency Response, said “energy cybersecurity and resilience” is one of the “most important security challenges” that the United States faces.
  • “The frequency, scale, and sophistication of cyber threats have increased and attacks can be much easier to launch,”
  • “Cyber incidents have the potential to interrupt energy services, damage highly specialized equipment and threaten human health and safety.”
  • The Senate Commerce Committee should hear from consumer privacy experts as lawmakers consider whether to develop data privacy legislation, a coalition of consumer and privacy groups said Monday
  • And while civilian agencies generally face the most lopsided age disparities, the importance departments place on building a long-term talent pipeline varies greatly
  • That means federal technologists at or approaching retirement age outnumbered their 20-something counterparts roughly 4.6 to 1.”
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    This article highlights the importance of announcing a security breach quickly, and explains the argument on whether it needs to be carefully analyzed before releasing the breach. It explains the importance of releasing the understanding of a hack as quickly as possible to maintain people's information (i.e. bank information) safe.
anaslip

New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the in... - 0 views

  • New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the industry By Altexsoft Team On Mar 3, 2019
  • Two fundamental needs connect all airlines: revenue and passenger satisfaction.
  • Considering that getting in touch with the end user is nearly impossible via the channels provided by global distribution systems (or GDSs), a new standard emerged to resolve the issue. The air travel industry confronted big changes when the New Distribution Capability (or NDC) debuted in 2012. Lufthansa, British Airways, American Airlines, and Iberia were the first to adopt NDC. And the technology continues to make its way in airline distribution, as well as other means of improving airline operations.
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  • NDC stands for the New Distribution Capability, which is essentially an XML standard created by the International Air Transportation Association (IATA) to allow airline service providers to deliver rich content and ancillaries to their customers.
  • Personalised shopping experience and access to customer information. Currently, most of the customer personal data remain in the hands of middlemen, OTAs and GDSs. This means that airlines get just basic information about their clients, which doesn’t allow for personalising the shopping experience, the thing that has become a standard in modern travel eCommerce.
  • Content and pricing autonomy.
  • Currently, most airlines publish their tariffs via ATPCO, the tech provider and main source of pricing data.
  • Rich content offers, ancillaries, and discounts. Distributing the flight data via GDS’s EDIFACT (Electronic Data Interchange for Administration, Commerce, and Transport), airlines are unable to include ancillaries in their offers.
  • Product differentiation. The traditional GDS model only permits airlines to display prices and schedules.
  • Reduced reliance on legacy systems. Most airlines use legacy passenger service systems (PSS) that contain reservation info, fares, and schedule.
  • As a result, NDC was supposed to break the oligopoly of GDSs that formed over time.
  • According to the latest IATA NDC program update, the list of certified deployments reached 65 carriers. The number seems to have grown significantly since 2017 when IATA reported only 50 airlines adopting NDC. But, compared to the overall number of airlines connected to the major three GDSs, which is over 400, NDC adopters seem to be a minority.
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    NDC or New Distribution Capability is a new subset within GDS systems to provide airlines with detailed information about customer in order to enhance the personalized service. NDC will be able to provide pricing independence and direction information to airlines about their passengers. The system is more flexible and accurate in order to improve the experience from what GDS would provide.
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    This article tells us about a new communication protocol which is called NDC. NDC stands for the New Distribution Capability. You can also find some information about how airline distribution works in general.
blevi022

How is Point of Sale Software Changing in 2020? : Tech : Tech Times - 1 views

  • a retail POS system is like a Midas touch to your business; it enhances it and enhances it for good, adorning it with golden profits. 
  • The idea of POS software is simple. It excludes every chance of human errors and inconsistencies, holds back your company's loss, and increases the productivity of your checkout counter
  • A Step Towards Cashless Business Schemes: Mobile POS
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  • Some restaurants which have adopted such highly technical software have observed some fine changes in their business sales. For instance, a restaurant adopted a cloud-based POS system; this allowed the restaurant owner to split bills, quickly scan the items they are searching for in the menu, track server performances and process online orders, train employees, look for trends, and build customer directories. This obviously led to positive results and increased their overall sales by 30 percent. 
  • here are a few ways you might want to behold to believe that POS systems have changed in 2020 for the better
  • Integrating The Transactions Into One Through Shared Commerce
  • It has been a high time since businesses have advanced from conventional cash registers and card swiping machines to cloud-based POS Systems. The very retail POS systems have proved to be a business bliss encouraging greater flexibility, brilliance, and control in business terms
  • With revolving time and turning generations, most customers prefer to make payments through their mobile wallets. The statistics suggest that by 2025, 75 percent of all transactions will be cashless, assuming the hyped popularity of mobile wallet systems. Therefore, looking upon such predictions requires the businesses to notch up their technical sides and promote cashless transactions.
  • POS Systems Have Advanced To Feature CRM
  • The featuring of CRM has tended to increase sales, boost revenue, and help the business outgrow itself. Where the previous form, if POS systems only tend to provide general and basic data insights regarding customer behavior, the new integrated POS with CRM gives more advanced and clear visions on customer insights.
  • POS Systems With The Mighty Powers of Big Data
  • The big data feature tends to provide you insights on how the performances of your business, how many deals you closed, and how many sales you made. It also analyzes how wl you are doing on an annual level. It accounts for your profits to compare each month, thereby making you aware whether your performance is improving or degrading.
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    This article provides an overview of the ways POS systems are advancing and evolving in 2020. It goes on to explain the most important developments in POS.
ryanbonifas

Future of distribution: How changes in consumer behaviour will impact hotels - 0 views

  • While demand makes its way back to pre-pandemic levels, the way consumers spend has changed forever. It is critical for hoteliers to rethink their hotel distribution channels and products.
  • Greater digital adoption is critical for the hospitality industry 40 million new internet users came online in 2021. This brings the internet penetration in Southeast Asia (SEA) to 75%. As a reference, Europe was sitting at 82.5% in 2019.
  • Changes to operations for food and beverage outlets as a result of constant closures and re-openings, as well as seating restrictions caused by the pandemic, have forced more profound and long-term changes to the dining-out experience. The more agile operators have adapted by embracing basic take away options or by creating restaurant alike experiences at home. Some took it further by moving to a full cloud kitchen concept.
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  • According to an Accor internal survey, while most employees do not want to go back to the office five days a week, 70% do not want to work from home either.
  • He bets his hotels, mainly located in major cities, will be busy from 9am to 9pm with local demand. His hotels will compete with venues like Starbucks that has catered for that particular demand for the last ten years.
  • Marriott made a move towards that direction when it announced last November the signing of an agreement with Amadeus to modernize its reservation and commerce infrastructure.
  • With hotel stays being increasingly marketed as experiences, hotels that enable guests to purchase complementary products like spa and golf when booking a stay will gain a competitive advantage.
  • A sound distribution strategy can no longer be limited to selling rooms through a branded website, online travel agents or the GDS. It is time to get creative, look around and commit proper resources to transform and modernize practices.
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    As the world comes back from the pandemic, hotels are looking for other experiences to entice guests to stay with them, and providing it through new avenues of technology. Hotel flags are working with groups such as Amadeus for a new experience with their reservation system while exploring other avenues for a competitive advantage.
ariellesmall

Hospitality Services | EY - US - 1 views

  • As a result, hotels and restaurants are investing in technology to transform both their front- and back-office operations to lift the customer experience, optimize costs and gather data to provide insights into digital operational efficiency. Meanwhile, tourism and destination organizations are seeking to maximize the benefits of tourism, while satisfying both visitors and local communities.
  • hospitality and tourism teams support hotels and destination organizations, helping them to make operations cost-efficient while providing the required services for their customers and communities
  • To meet the evolving demands of customers and to thrive in a digital age, we help hotels and hospitality organizations to transform their front- and back-office operations through: Strategy: Rethinking business strategies and operating models for the digital age - for example, developing integrated digital platforms to provide seamless customer experiences Innovation: Broad innovation capability, including incubating new ideas and business models, and redesigning the entire customer journey Experience: Analyzing the world of the customer, then designing and assisting new experiences such as e-commerce platforms that provide seamless digital experience Operations: Aligning, enhancing and automating operations and supply chain to deliver the promise of digital Trust: Helping EY clients build the agility to respond to digital risks
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    The advancement of technology is improving daily. As a business personnel it important to constantly improve customer satisfaction and the operation of business. It is important to create a cost and benefit analysis on devices to overlook their operations. On the other hand, it should be a priority that it can develop improvement to the front and back office operations. Digital transformation has methods that can be used to enhance operations, in the area's of strategy, innovation, experiences, operations and trust.
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
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    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
chadidscha

Cyberattacks are surging. CT's workforce isn't keeping up - 0 views

  • A growing wave of cyberattacks is threatening governments, businesses and everyday residents. Across the globe, there is a critical shortage of skilled professionals to guard against these criminals.
  • The state’s cybersecurity workforce increased by only 1 percent between 2015 and 2020, which was the seventh slowest rate in the nation, according to data from the Bureau of Labor Statistics. By comparison, the ranks of these key professionals more than doubled in a dozen states over that timeframe.
  • Globally, cybersecurity experts are in extraordinarily high demand. An analysis from Cyberseek, a public-private partnership that measures cybersecurity workforce shortages in the United States, notes the talent gap is severe in every state besides Maine.
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  • Nationally, the number of unfilled cybersecurity jobs is estimated to be 464,000, including 3,800 in Connecticut, according to Cyberseek, which is backed by a subdivision of the U.S. Department of Commerce.
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    Cyber-attacks has become an increasing problem within the US and the lack of unfulfilled jobs regarding cyber security poses just as big, if not bigger, of a problem. All states, besides Maine, are in dire need to fulfill jobs across the private business sector and government related positions. At this point, many companies, including the government, offer free training (acquiring proper certifications) in hopes of gaining more employees to help with the fight against cyber war.
sarahcarniglia

Pandemic Has Changed The Future Of Cloud Computing - 2 views

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    This article talks about cloud computing and how the pandemic has increased the demand of internet. The demand has came alongside employees working from home, education being brought online and e-commerce activities. Cloud computing is being integrated into businesses because of this flexibility, cost efficiency, and security.
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