Real-time Communication Will Make Or Break You
Of course, even with the introduction of new and exciting technologies that do some of the work for you, you still need to master the basics, such as communication. And today, this means real-time communication. Why, you ask?
In December 2017, hotels on the Zingle platform received over 140,000 messages from guests. That’s roughly 4,500 messages a day that teams are fielding regarding everything from service needs, recommendations, complaints and general information inquiries. To handle this deluge of communication, savvy hotels leveraged 103,811 automated responses to answer some of the more common questions in a more efficient manner.