Group items tagged

With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.

The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.

Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co

This article is about how important e-marketing is important to the hotel business. Since technology is evolving hoteliers are marketing their businesses on the internet. Building a brand is important but what is equally important is understanding what the consumer is looking for and their online behavior. Developing a plan on how to catch the attention of a consumer is very essential. The internet have made the distance of reaching new consumers easier. This will help anyone run a successful business because you have a worldwide audience.

The right property management system plays a key roles in the success of any hotel. Property management systems store guests' information which helps make for a pleasurable stay at the hotel. On the back end having the proper property management system can be key tool in making a successful stay at the hotel. The front end has software that handles the point of sale, account receivable, banquets, conferences, restaurant, housekeeping, inventory, payroll, among other apps and modules that connect to make the hotel run successful smooth. The information that is stored in these systems generate reports that the hotel can review for decision making. Much like other software, technology can be exhausting at times when it doesn't do what we want it to do. The hotel software market is full of many different option management can choose do off with. A few things a hotel should consider when choosing software should be: How many modules will your new hotel software offer? Does your new property management system have third party products merged into it? Is your hotel software compatible with third party software? Does your property management system help you enhance revenue? Considering all these questions while choosing a new property management system can help management choose the best system that will be most beneficial for the hotel. As someone who has been part of choosing a PMS it is very important to consider everything. Every vendor tells you why theirs is the best. It takes a lot of time to review everything and determine what system will work best for the company. I think where companies go wrong when getting a new system is training. The companies I've worked for often do very little training. I think lack of training for employees contributes to employees not using systems correctly and to full capacity which causes errors in reports. As a sales director, I often read reports and knew the information wasn't correct and it was due to input error. This

This article was very interesting and it gives advice to any person thinking about opening a hotel in what software you can use. A hotel software is extremely important because that has all the guest information and store there experience that they had at the hotel. You have to see what software you want to implement when changing the hotel management system or property management system you need to know who is selling it to you and what is included in the software. If you are just getting a new system, you have to make sure that everything you already have is included and more. You also have to make sure that the software you get is compatible with a third party hardware. A hotel software system can make you or break you in a hotel. You really have to know the vendor that is selling you the software and make sure that they have experience with the software. The better the software that you have in the hotel, the smoother the hotel will run.

The article talks about the importance of using a PMS or Property Management System. The use of a property management system is very important to the success of a property. The article is also able to aid those who looking to implement a property management system by helping them narrow down what they will need. The article poses questions toward the reader to see what they are looking for in a PMS.

The article discusses the definition of GDS and how important it is in the travel industry. As stated, the three main GDS systems involve Travelport, Amadeus, and Sabre with Travelport generating billions of dollars in travel sales. Upon explaining how important GDS is in the hotel and airline industry, it also explains its importance to travel agents as it points out reasons for why it has a bright future in the hospitality industry.

The Article talks about how important is the GDS in the travel industry. where some agents can access to scheduling and inventory for your hotels. it talks about three important GDS Systems like the Travelport, Amadeus and Sabre.

This article describes GDS as a network/platform that enables travel agencies and their clients to access travel data, shop for and compare reservations options and book travel. Agents can access scheduling and inventory of hotels, airlines, car rentals, and (some) railway and bus reservations - in real time. GDS links all those services across the three primary travel reservation sectors (airline, hotel, and ground transportation, i.e., car rentals), and activities. GDSs are very important to travel agents and they will continue to be used and will continue to evolve.

The article discusses how accounting systems specially designed for restaurants can better perform activities like monitor inventory, pay vendors, record transactions, do forecasting, and generate statements by integrating all this data in real time for management to use in their decision making. Using generic software that does not fully integrate all the information available can result in a less efficient operation, where employees spend more time performing their tasks, irregularities are missed, and important information is not analyzed. For example, when compiling information for decision making, most systems focus on a monthly or yearly basis for their data breakdown, while accounting software for restaurants should be able to do it on a weekly basis to adapt to thigh margins and nature of the business.

The author talks about the importance of having a specific to restaurants accounting system. They also point out the importance of having a system that can send alerts in cases of suspicious activity or expenses not lining up with the inventory. They also say that it is important to have the ability to review reports on a day-to-day or weekly basis.

ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.

This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".

Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain

This article discusses the importance of restaurants protecting their systems and data from a security breach. This is a major issue for the food and beverage industry. According to a data security research and investigation firm, "the food and beverage industry accounted for 57% of all data breaches it investigated last year." This finding was a 44% increase from the previous year. Author Barbara King notes important risk management measures for owners and managers. Using strong passwords and non-identifying network web names are simple preventative measures. A few more include firewalls and installation of antivirus software. These must be kept updated to be effective, though.  Another preventative measure she discusses is logging all remote access and utilizing two forms of user verification for access points which are considered higher risk. Still other measures include segmenting the network cardholder data environment so it will not be a target. Finally, one of the most important security measures is complying with PCI DSS. This is essential for protecting payment data from customers and securing networks. This standard also gives important guidelines for proper handling of such data. In the end, these are all things we must do to keep and protect a loyal customer base.

The article attached makes reference to the importance of having an accounting system to sucessfully run a restaurant. The author mentions that there are three important key factors. The first one is obviously the quality and presentation of food which will be the revenue generating asset. The second will be the people who will be working at the restaurant. The people will ensure customers are satisfied and return time and time again. Some accounting systems have the capibility to control payroll allowing managers to print reports and better control hours. The third point is the importance of having an accounting system. Many managers rely on the accounting system to collect information and reports about the business including hisory. Several accounting records will be done automatically. Many systems will allow to control inventory as well. Hopefully, more managers in the industry will understand the importance of analyzing this type of data.

This article particularly caught my attention because it points out the major advantages of web-based PMS, but it does not mention the risk of transfering such sensitive guest information over the unsecure and unregulated Internet. Surely there are great cost-related and operational advantages to web-based PMS and that alone often motivates hotels to upgrade in that general direction. Afterall, the reason why the hotel is operated is to generate revenues. However, is risking the identity of thousands of your guests worth the money you will save? That is what this article does not cover. As the title points out, web-based PMS is the future of the industry, but securing the identity of the biggest drivers behind all revenue for your hotel is arguably more important. Is the risk worth the reward? I believe the Internet needs to become a more secure highway of information before the industry can fully embrace this new technological advancement. My thoughts on considering an upgrade to web based PMS: Research and proceed with caution.

This article indicated the importance of Internet for hotel industry and also assumed that web based property management systems will widely used in future. The author listed some advantages of web based property management system:1) Central Reservation System: One of the greatest advantages of using an online hotel software is that you do not have any more headaches about reservations.2)   Numerous Point of Sale: Keeping a check on the add-on services your hotel provides can easily be done with the help of the numerous points of sales.3) Sales and Marketing Console. With the help of this console, you can access the database of your customers get in touch with them notifying them of special offers and discounts. 4)Travel Agents and Corporate Clients:It is important that you properly deal with travel agents and corporate clients as they play a very important role in bringing in more guests to the hotel.5)   Connected to 1000s of Travel Portals: Web based PMS help you get connected to many travel portals like Travelocity, Tripadvisor and Expedia helping you reach more people. 

t is the age of the Internet, the age when many businesses solely run on the Internet. From marketing to reaching new people, there is a lot that can be done with the help of this medium. The hotel industry too is not insulated from its effect. Almost all kinds of hotels, from inns to bed and breakfasts to resorts, everyone is trying to tap the energies of the Internet and make optimum use of the medium. The Internet plays a major role in improving the sales and customer relationship.

In the wake of the recent fire that wreaked havoc on Chicago area airports this past weekend the FAA is planning to review its security measures. On Friday, an employee at a radar facility in Aurora Illinois set fire to a telecommunications room in an attempt to commit suicide. The fire caused thousands of departing and connecting flights bound for the Chicago area and around the country to be canceled and grounded. Not only were flights canceled on Friday but many continued to be canceled on Saturday and Sunday as well. Chicago's O'Hare Airport is the second busiest airport in the nation and an issue in security can disrupt not only the Chicago area but also flights around the country. It was noted that this incident was one of the most challenging situations air traffic controllers have had to work through since 9/11. Air travel is incredibly important to most Americans and a breach in security can be devastating. It is most important to keep travelers safety in mind especially when it comes to traveling by air. Although it is very important for travelers to make it to their final destination it is much more important that they get there safely and this is a topic the FAA is going to review as a result of this incident.

I think the question to be asked is "Can we do anything at all when a crazy person is in our midst?" If he was working at the center, he must have had some sort of vetting or clearance that he had to complete for employment. Did no other employees see any signs that he was suicidal (someone ALWAYS does)? What kind of measures were being employed to secure this clearly critical piece of infrastructure? How long did it take for anyone to respond? Clearly, lots of questions need to be posed. The effects of this one fore will ripple for months to come.

I found this article interesting as it talks about why the GDS is important and also gives some insight to how the booking process has changed over the decades. For instance, thanks to the internet we can book a flight within minutes while comfortably sitting on our cough. The article however states, what I did not know, was that back in the 50's, it took an airline reservationist 1.5 to 3 hours to book a single airline flight for the customer. At the end, the article also states that GDS most probably will not be going anywhere any time soon and still be around, at least for some time, and keep on evolving.

The article describes the importance of GDS to the travel industry. The article describes GDS as "a network/platform that enables travel agencies and their clients to access to travel data, shop for and compare reservations options and book travel." The system is used globally as it helps in generating travel sales in billions of dollars. Travel agents use the system access scheduling and inventory of hotels, car rentals, airlines and bus tickets all in real time. The system achieves this by linking the travel reservation sectors of car rentals, hotels and airlines. The major GDSs in the world are Sabre, Amadeus, Worldspan, Apollo, and Galileo. The authors argue that GDS is important to travel agents as it helps the agents to make reservations in real time for their clients and can complete bookings for their clients within a short time. The end of the article proposes that GDS may become obsolete by 2020 due to technological advances. However, the authors argue that the system will evolve with the technological changes and will not fall into disuse anytime soon.

GDS I feel will always have an impact in the travel industry because it is what it was built for since the beginning. Yes, we advance with apps and direct booking but people will always use travel agencies and GDS I believe will always be the primary source for booking for travel agents because it is what makes them comfortable.

The article described the importance of investing in technology for hotels in details. It can help improve the operational efficiency and support business growth from many aspects. And there is no technology that suitable forever because the circumstance of the industry and the technology is always changing. So if a hotel want to survive in the fierce competition, it needs to do the right technology investment and adjustment according to the specific necessary timely.

This article speaks about the importance of investing in technology in the Hospitality industry. There are so many different types of technology that can be implemented in the industry that will help us be prepared for the load of guests. The article also explains that investing in technology while costly, is very important to the success of the hotel.

With the majority of bookings done through the internet, hotels need to find the best ways to make their websites attractive and engaging for a guest. Here are the ten e-commerce ideas that a hotel should strongly focus on. Number one, high quality images. A guest wants to see your property, and see the amenities that are offered. Provide a clear image of these items to them, so that they are aware of what makes the location great. Two, focus on the location's credibility. and build a reputation of trust for your location. Guests do not like to be fooled, so you must prove that you have integrity to gain business. Three, simplify the booking process. For many people it might not be an issue to navigate through the internet and book a room, but for some people it is. Make sure that the process of booking a room at your sight is very easy, and is comfortable for any guest. Four, integrate customer service channels. If your guests have questions before booking, then try to answer them as fast as possible. This works with the second step of improving credibility. Five, not only should you make the booking process simple, but the navigation process as well. Your layout should be clear, and guests should easily be able to figure out where it is that specific information is found. Six, have only one call to action per page. A call to action is a phrase that when clicked on, creates a certain thing to happen. Like clicking on a button that says "Reserve now", and then being led to a reservation page. It is important to only put one on a page, because several can seem cluttered and confusing. Seven, make the site friendly to cellular devices. Many of the reservations are done last minute, and on a cellular device. Make sure this is easy for your guests to do. Eight, the importance of PCI. There are many threats out there to our finances, and as a place of business it is up to you to secure the financial information of the guests, to avoid any fraud or theft. Nine, optimize o

In today's society it is extremely important for the hotel industry to make use of the e-commerce technology. This article focuses on the ten best e-commerce practices. Best practice number one is to use high resolution photos that are a true representation of your hotel. These photos should be frequently changed and of good quality. Secondly, show your guests that they can trust you and your website, by building credibility. E-commerce is designed to make the process better, thus, thirdly, ensure that it is easy to book a room through your website. The fourth best practice is to ensure that you are clear about ways that your customer can reach out to you for information. show that you are accessible. Next, the author mentioned the importance of making your website user friendly and easy to navigate. Additionally, have one call to action button so that customers are not confused as to where to make their selection or booking. Consumers are now using cellphones more to book hotel accommodations, thus, another best practice is to ensure that your website is mobile friendly. Internet security is a concern for consumers. Best practice number eight is to ensure that your website is secure for financial transactions. The ninth best practice is ensure that you make use of email marketing. Your website should have the ability to collect emails from each user. The final best practiced listed in the article is to use marketing techniques like persuasion elements that go the extra mile to convince guests to book their hotel. The ten best practices outlined were listed for hotel operates to analyze their website and identify ways to improve if necessary.

My company works specifically in the short term rental space, and I wanted to comment on number 9 and offer some insight and results from properly managing your email list. First and foremost, having an email list increases return customers to your platform or rental site by over 300%. Most companies in this space have spent countless hours creating and defining specific messages to potential guests, which begin from the first time they visit the site, all the way until they checkout. Each time these touch points, through email or other communications, increase the likelihood of the guest to use the rental company, condo association, or hotel year in and year out. A new method of communication that is being used industry wide is through text messaging. I believe that this form of e-commerce will enable faster delivery of information to customers and allow managers to personalize experiences at the hotel or property. This follows along the lines of remote locks and other services that are technology based rather than requiring personnel to execute, greatly reducing overhead costs.

The most desired amenity is not a comfy bed, good location its actually something we can not without, fast and secure Wifi!  Studies show 94% agreed that above every other amenity they wished all hotels offer quality wifi. But not all hotels offer high quality wifi which leads to more spending to fix issues, and poor guest experience. The article mentions how to build a good wifi network from the ground up first thing is Security comes first. Creating a secure system for what your guests needs. Next, comes planning for capacity. Planning for this means plan for what applications your guest use. Then comes access point placement. Where should the network stream from that is the most effective?  Now comes listening to your guests regarding the wifi connectivity and keeping up with demand which all ties into choosing the right partner to setup your wifi connection. It is surprising that out of all the lavish amenities one would like 94% want high quality wifi. In these times without internet connection, it feels as if were in the stone age. The article talks about the importance of having high quality wifi for guests to have a great experience which we cannot stress enough of the importance. The first step of establishing a good wifi network is to do a needs analysis of your guests what type of apps will they use? If its normal email, surf the web you can build a standard network, but if its high data usage like video apps then you have to establish a higher connection. With all this having a shared network is always risky so you have to have the most secure network one can have so you don't Put your guests in cyber harm's way. An effective way for hotels to manage all this is to contract with a wifi company so they can manage, provide and upgrade as needed. So the importance of choosing a right partner that knows your guests' needs is important. Hotels rely so much on keeping up with technology from being able to check in online, manage hotel guests services, and j

This article talks about the Global Distribution System (GDS) and how important this is for the travel agents. This systems enables transactions between the travel services that are provided and allows travel agents to see and sell those services. For example, the GDS will allow travel agents to see available hotel rooms & airline ticket rates in live feeds. But the big questions is why is the GDS important to the travel industry? When managed property with a channel manager, the booking system will give the property an opportunity to customize and adjust availability based on inventory and allow to block out dates. Travel agents and online booking systems use the GDS to search for availability and best available rates in real time. If not managed correctly, this could cause issues and over bookings. The GDS systems also support high traffic to the travel sites. The future of the GDS system might in obsolete in the near future and may be a corporate booking took rather than the system used exclusively by travel management companies.

Interesting read! This article touches on the importance of GDS for travel agents. It is essential for travel agents to use these systems to effectively sell travel services and updated inventory to consumers in real time. The article concludes that although travel agents use this as their method of booking travel, some hoteliers believe this way of booking may become obsolete in the future. As of today, companies still continue to use GDS as their booking system and does not appear to be leaving anytime soon.

This article introduces the reason that the hotel needs develop its e-marketing. The author pointed that a successful internet marketing campaign is one that can strike a perfect balance between all these various practices associated with E-marketing. Here are the key reasons why it is important for the hotel. Firstly, advertising on the internet is much cheaper than advertising on TV, radio, or even newspaper. Secondly, e-marketing make it easier to find hotel's target audience. Thirdly, the success and failure of any marketing campaign on the internet can be tracked and analyzed very easily by using Google analytics, and various other means. Through internet marketing brands can establish a regular committed community of their fans and followers, and engage with them in a two way communication. A carefully, and strategically designed hotel website can provide its prospective clients a lot information. In addition, as most of the prospective travelers use the internet to gather information about their destinations, and hotels, hotel properties can ignore internet marketing only at their own peril. Also, the hotel can make use of Internet to show its property to the guests. A good designed web page can attract more customers for the hotel.

The article demonstrates the reasons that Internet marketing is important in recent days. To begin with, the author provides several ways of Internet marketing, such as SEO, SMO, PPC and so on. In order to see the effectiveness of each Internet marketing method, marketing campaign is one good choice. The author then tells us how the Internet marketing is superior among traditional media. The Internet marketing is cheaper, easy to target audiences, easy to track data and it also can establish a regular committed community, which attracts lcustomers. Moreover, Internet marketing benefits the hotel properties. For example, the hotel website can help customers better know the hotel. So we see that Internet marketing is crucial to hotels.

Internet market is super important in the hospitality world. It helps customers answer questions such as charges, tariffs, location, and etc. and they are able to get answers they need fast, and from a reliable source. Another great use for internet marketing is the ability to draw in customers by showing what their property has to offer through pictures and videos.

Firstly, Guest Centric PMS Focus. Guests are the reason why hotels are in this business and also the resource of the hotels' revenue. Guests prefer to get experience and personalized attention from the hotels. Secondly, Integrated Revenue Management. A property must have a PMS with an effective and integrated revenue management system, which include the potential daily revenue. The revenue management module and a great deal of data must be fully integrated. Thirdly, the Ability to Connect to Online Sales Channels. There is a PMS drive sales through two-way communication with a wide variety of Internet channels. This article points out online channels are the fastest growing source of reservations, and getting your property's optimized rates and accurate available to the most effective of those channels.

This article explains the top three features to look at when in the process of picking out a PMS to use at a property. The first feature is that it should be guest centric PMS focus. This industry is run by guests. They are the reason hotels and restaurants exist. Having an easy to use CRM allows to employees be a bit more personal with the guest. Next, is integrated revenue management.Revenue management to be at the top of its game needs a fast system. When updating information if it takes too long it gets frustrating and can lose some opportunities to increase your daily revenue. Lastly, it should have the ability to connect to online sales channels. The article says that having a two way communication system is a crucial point to maximizing your company's point of sales.

This article discusses about 3 main features you should consider when you chose a PMS. First and most important feature is that whether it is guest centric or not. The hospitality business is all about guest, they are the source of your profits. So it is very important that your PMS has easy access to customer database or CRM system database. The second thing you should consider is Integrated Revenue Management. Hospitality market changes rapidly due to all not sure factors: holidays, events, festivals. So if you can forecast the changes of market rate and you update your rate in time, you are ahead of the game. Last, a excellent PMS should also has the ability to connect to Online Sales Channels. As the Internet is developed, lots of people make on-line reservations. Because the most accurate and updated information, your PMS should connect to on-line sales channels.

This article introduces the role of IT in tourism industry and then talks about how IT investments might pay in tourism industry. There are some roles of IT in tourism industry such as reduce costs of information handling, increase speed of information transfer and retrieval and increase customer involvement in the control of transactions. And the most important role is the development of competitive advantages by both reducing cost and enhancing differentiation. It's important to invest in IT since IT could really increasing the tourism economic growth. 

What hotel call accounting does is to track, manage, and bill or allocate phone calls made by guests or employees. It has played a critical role in the lodging industry for decades. By the mid-1980s, call accounting was a very profitable source for most of hotels/motels because it generated thousands of dollars each month. However, hotel call accounting has been less important due to the presence of cell phones, decrease in long distance rates. At this point, hoteliers may wonder if they really need call accounting systems. The author emphasizes that hotel call accounting is still important and beneficial for hotels/motels in many ways: billing hotel guests for all phone calls, detecting phone misuse or abuse, decreasing billing errors, etc. Mostly, revenues from call accounting alone can cover the costs for phone equipment and service, so hotels do not take any risk. The author also stresses that call accounting has a bright future. Even though the importance of call accounting has decreased, hotels still need a way to track and bill phone calls to guests and departments as PMS and phone systems get more advanced, as Internet and VoIP are used more and more.

                  This article talks about the importance of call accounting in hotels. Call Accounting is a hotel's ability to track and analyze the phone calls made from its grounds.                   Call Accounting is a software that is still a necessity even though it no longer makes as much money as it used to. Warner says, "Now that cell phones are everywhere and long distance rates have significantly decreased, call accounting does not allow properties to bring in nearly as much revenue as before. For many hotels/motels, call accounting has been forced to take a back seat in their organization."       Call Accounting shouldn't be eliminated simply because the ROI is less. Tracking where a 911 call originated and providing quality customer service is more important than money. If you provide proper customer service, the money will come.          In another article on Ezine articles, Warner said, "Without a call accounting system, hotel managers do not have the information needed to quickly resolve guest concerns and may be confronted with headaches and disgruntled customers. However, by using a call accounting system, managers can have the added security and peace of mind that they have the information needed to help their guests and to understand, manage, improve, and control telephone activities."                  

This article introduced base information about property management system. At first, the author introduced the basic functions of PMS. Then the author introduced the benefits of PMS. Finally, the author told the importance and what hotels need consider to install PMS. The article points out that many hotels use PMS no matter the size or shape as the system can be a means of controlling hotel's performance. Also, as some PMS system is so expensive that many hotels choose to install the system by their needs to save money. Then the author some systems are must be used for hotels like hotel management software, hotel reservation or billing software and hotel accounting software. No matter what kind of PMS the hotel uses, the main reason to run the system is for higher performance. The system can make hotels operation in higher efficiency like accounting software can automatically takes all transactions and places it into account. The software can save a lot of time to manage data and operate hotels. Also, the interaction between members and system will be very easy. In addition, the author pointed out that the most important apartment needs to install PMS is front office as the front office has so many of duties and the system can cover all of the duties and help the staff to take care if there are some problems. Then the PMS is very important for hotels.