MasterCard to bring e-marketing engine here - Times of India - 0 views
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Mumbai: MasterCard will bring its 'Priceless Cities' programme to India, as part of its initiative for creating experiences to promote the brand.
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Under the programme, MasterCard has identified cities and provided experiences which include a visit to the Louvre in Paris after closing hours, or access to the Chichen Itza pyramid in Mexico during a full moon.
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"With mobile phones, we can be more intelligent in targeting the customer," said Rajamannar. "This is why we are deploying our real-time digital marketing which enables us to reach out in a hyper-targeted, hyper-local and hyper-relevant fashion."
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This article describes how MasterCard is expanding its e-marketing engine to the country of India. It will use a program to target experiences at certain cities. For example, Paris is a popular destination, so the program will offer special events, such as a visit to the Louvre after closing hours. The company is targeting India because of its growing more affluent population.