5 Hotel Digital Marketing Trends That You Need To Know - 0 views
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remain competitive means constantly being up to date with the latest digital marketing trends
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putting a strong social media strategy in place, this can help you build engagement with existing and potential guests, create brand awareness, and it lets you target new audiences.
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Technology is always expanding. Products that we are using today- can be obsolete in a few months. For businesses to be successful, they need to be willing to adapt to change- as technology is always evolving. This article recommends "maximizing local search engine optimization" which can assist a person searching for something online- and could possibly increase sales and "customer base." SEO (Search Engine Optimization) reminds me of GDS's, as it brings more "brand awareness." Travel agents can also assist with "local SEO opportunities." The article also suggests have a "mobile-friendly website." With billions of people using smart phones on a daily basis- having an accessible, and available website is important. Furthermore, the article states that bookings made on the phone have increased in the past year 7%. Content marketing plays a key role in hotel's marketing. Replying to feedback, or having a strong online presence on social media can increase brand awareness. It is important to stay up to date with digital trends, as this can help build relationships with guests too. Video marketing, which is showing the costumer's what they should be expecting at the hotel- is a practical virtual experience. These current eMarketing trends are transforming the hospitality industry.