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There is a 'debate over which revenue management metrics to use in the pricing strategy'. Most professionals use occupancy and Average Daily Rate (ADR). However, PevPar GURU proposing that neither of these metrics truly evaluates the amount of future deposits. According to this article, 'if you are only calculating ADR based on the rooms thta are sold, then you are not getting a real indication of your average daily rate. 'True' ADR divides total revenue by total number of rooms, not the number of occupied rooms. The occupancy is an important element, if two hotels have same ADR, but different occupancy percentage, the revenues are not the same. True ADR also allows to get reports on industry standards.

Property management systems (PMS) were originally only for front desk needs like booking reservations, checking guest in and out, charging accounts, and managing room assignments. The newer PMS systems have enhanced the check in and check out process, maintenance and housekeeping management, and accounts receivable management. The check in and check out process has been enhanced by the newer cloud based PMS systems by giving the front desk the ability to provide service anywhere and anytime. It is more accessible and can update room statuses in real time. As housekeeping cleans rooms the room statuses are updated through their mobile cleaning device into the PMS system. Also, the PMS system allows the front desk to communicate with the maintenance and housekeeping staff for last minute guest request and complaints. The cloud based PMS system also allows the front desk to have access to revenue management. This way the front desk can have access to accounts receivable and update it as payments come in from previous guest. This enables faster and more accurate billing for guest. As technology advances it is important for the hospitality industry to stay updated so that guest and employees needs are met. Keeping up with the technological trends allows companies to remain competitive.

This article tell us what is PMS and what benefits it can brings to the hotels operation. Automating daily operations and administrative tasks is an important part of achieving customer satisfaction as it helps provide reliable and quality service time after time. A hotel is a complex system that encompasses the activities of many departments, and every operation must be tracked

More than a "platform that enabled a hotel or group of hotels to manage front-office capabilities", modern PMS is "a critical business operations system that enables hoteliers to deliver a seamless guest experience" by integrating many other systems. PMS offers many kinds of benefits to hoteliers, including improving housekeeping services and revenue management. The deployment of PMS is also a consideration. While most PMS systems were on-premise, there do have cloud-based ones that reduces cost in an innovative way. It also helps in enhancing customer lifetime value and increase RevPAR and ADR.

This article by Sean McCracken talks about hotels not utilizing GDS systems and travel agents to their full potential. A majority of the business booked through GDS channels is corporate and corporate travelers tend to choose luxury hotels, which drive higher ADR. These travelers are also more likely to upgrade to premium room types, which also helps ADR. While marketing through GDS has a high initial cost, many hotels are seeing a higher return on investment. The Hilton Garden Inn Overland Park made an initial investment of $600 for three months and saw about $10,000-$15,000 in added revenue per month. The marketing enables the hotel to be exposed to travelers so when the marketing ends, they will be able to build loyalty and hopefully have those travelers come back. Many believed GDS systems were a thing of the past, but a recent survey by TravelClick shows that travel agents were actually more likely to book through GDS. Rate is key and travel agents will stop booking hotels through GDS if those hotels are not offering their best rates.

Hotel bookings made through the Global Distribution System, in 2018, increased drastically. The success also means that the ADR return was also largely increased. Despite its major success in 2018, the article advises hungry hoteliers to look for options that will have a high ADR return, in order to maximize RevPar performance.

I wonder what the growth stats would be for this fiscal year?

As technology continues to advance, companies are looking into what works well for what kinda consumer. RateTiger is targeting corporate consumers, who want to be in control of room rates and have the ability to negotiate better deal based on services provided. RTC uses RPS, rate parameter shopping that searches thru hundreds of travel sites, hotel brand sites and GDS offeres corporate buyers, OTA's and travel companies the opportunities to build a rate around the best room rate for the perks and services, in comparison to what the public pays.

Excellent Article!...While corporate travelers are noticing fluctuations in "Best Available Rates (BAR)" I can only imagine that hotel owners and stakeholders are seeing a decrease of revenue caused by the ADR (Average Daily Rate). During the recession hotels had to re-shape their thinking and lower Corporate Room Rates to stay afloat; these changes caused the ADR to be lower than usual. As the economy improved, it has been harder for companies to re-negotiate corporate rates in an attempt to increase the ADR and profits for owners/stakeholders. http://www.bcdtravel.com/global/show_document.asp?id=aaaaaaaaaadsveg

This technology will provide business travelers the ability to compare hotel prices based on the type of rooms. This will help the customer in customizing their own needs during travel, while being price savvy. The traveler also has the ability to have default settings that will meet their own room specifications.

Briefing discusses issues faced in convergence and trend toward migration to cloud based PMS / RMS. It also discusses the effect convergence will have on the way information is gathered (data acquisition and mining) and aspects of RMS such as  and average daily rate (ADR) and occupancy.

This article is very interesting because it breaks down everything about investing in the hospitality industry. Hospitality is one of the few properties that shift in supple and demand can be felt immediately. The article explains that hotels have no lease agreement so they are able to market on a daily basis. This is why they are able to raise the prices on the rooms. I really like how the article describes the key metrics used to evaluate hotel performance. The article also explains recent changes in the hospitality industry that have brought to the market new types of hotels. It is important to note that the two core customer groups that fuel demand are tourism and business travelers.

Coastal Hotel Group implemented the IDeaS Revenue Management System (RMS) to maintain speed and accuracy across revenue strategies. The new system allows the director of revenue management more time for analyzing trends and making more strategic revenue decisions because the revenue management process is simplified and expedited, providing market information quickly and easily. Although the system doesn't replace human insight, its complex algorithms and ability to pull data multiple times a day provides Coastal Hotel Group with a clear vision of hotel data, making it easier to book the right guest at the right time for the right rate. In addition, the IDeaS RMS automatically uploads rate shopping reports from vendors and uses competitors' data to create the best available rate decisions. In today's fast-paced, interconnected business environment, the new automated revenue management system can provide a quick and intelligent reaction to various market conditions in order to capitalize on consumer behavior. That can be a strong competitive edge of the Coastal Hotel Group properties. 

A recent study by the top-ranked School of Hotel Administration at Cornell University has found that certification by the U.S. Green Building Council's Leadership in Energy and Environmental Design, also known as LEED certification, actually provides a boost in revenue for hotels. The Council takes various factors into account prior to certifying a hotel, including "water efficiency, energy use, and indoor environmental quality. When compared to 514 non-certified hotels, the 93 hotels afforded LEED certification excelled in their gross income based on the average daily rate (ADR) standard. Over a time of two years, the LEED-certified hotels outperformed their non-certified competitors. In fact, LEED-certified hotels were able to match the levels of occupancy of non-certified hotels in a single year. Since LEED certification in the hospitality industry is fairly new, there is little empirical evidence to further back the conclusions of this particular study. Though LEED certification of hotels has actually declined since 2010, I believe that the more hotel controllers start to understand its benefits, the quicker we will see it adopted as an industry standard. It is worth noting that this study specifically focused on 93 upscale and luxury properties, but compared them to nearly five times as many hotels without certification. I think a more accurate study will divide up hotels based on their pricing category (budget, midscale, upscale, luxury, extended stay, etc.) and compare the benefits of LEED certification with that in mind. Lastly, it is unclear if the study found any higher level of consumer preference for LEED certified hotels. Instead, the benefits seem to come with the standards that LEED certified hotels must meet, in turn resulting in lower expenditures. Perhaps more sophisticated customers at luxury properties are more keen to environmental protection and stewardship, and thus take LEED certification into account. However, I believe that most of

Marriott International and TravelClick are expanding their strategic relationship in order to increase the use of TravelClick Agency360 within the Mariott hotel. The agreement includes using Agency 360, Travel Agent GDS Advertising and Rate360 to up sales and clicks for both parties.

The article states that the partnership between Marriott International and TravelClick will truly allow the company to maximize revenues and win new business. TravelClick will provide Marriott International with Agency 360, which is a source of travel agent bookings from all four GDS systems. It also includes travel agent GDS advertising, which is a tool that helps hoteliers attract high-ADR bookings from travelers. Lastly, Rate 360 will be used as well, this helps ensure hoteliers that they have the most current room rate data to optimize their competitive position. This partnership will continue to allow Marriott International to prosper by using different outside companies to help them become better hoteliers.

Compared to large hotel chains and airlines, the GDS can play a different role for businesses of smaller sizes. For small hotels, it may be beneficial to make use of a channel manager instead of depending on sales from a GDS. The article suggests to smaller hotels that channel managers, who work directly with travel agents, can mean more profit for your business. Using the GDS and a travel agency, you are technically paying 2 commissions. With a channel manager, you would only be paying one. Having this business relationship will cut out a middle man, and hotels with smaller budget will find this strategy more efficient.

I find this article a little misleading. The GDS are channels, can be managed by a channel manager, or in conjunction with, or separately but usually for smaller hotels require an intermediary. Accessing the GDS(s) are used less by smaller hotels for two main factors: 1. Costs and Fees 2. Scope of demand (driving the right customers). 3. Program Fees The article cites figures which have changed substantially since 2015, as of Q4 North American GDS growth was up 6.4% and ADR was up 4.2% YOY with 18.4% of all bookings coming through GDS. TravelClick, Inc. (2019, March 4) What isn't highlighted in the article was the fact that margin agreements with OTAs for smaller independent hotel range anywhere from 20-35% . If the article had done an actual cost comparison (access through intermediary to GDS instead of OTA) the 10% commission + access and delivery fee may have proven more profitable. It would have been better if they had done a little more comparative cost analysis. TravelClick, Inc. (2019, March 4). GDS Booking and ADR Growth Drive Strong Q4 2018 RevPAR Performance in Hospitality. Retrieved from https://www.hospitalitynet.org/performance/4092226.html

This article from the Little Hotelier talks about what exactly is GDS and the Channel Manager and which on is better for Small Hotels. Small Hotels should opt for the system that gives them what they need, but in their price range and for the size of their business.

Hotel property management systems or PMS manage all aspects of hotel business operations, including the delivery of superior guest experiences. PMS started in hotels to replace the paperwork aspect with is time consuming. Since PMS has evolved beyond that. You can now use it to check in and check out, request housekeeping services, storing guest data, a more effective hotel distribution method, etc.

Thank you very much for sharing this insightful article on Hotel Property Management Systems (PMS's). It is indeed a very good thing that today's hotel PMS technology has evolved well beyond the front desk as the hotel's PMS is a critical business operations system that is needed to enable hoteliers to deliver amazing guest experiences. The advantage/feature that stood out to me the most about the modernized PMS's is its effective hotel distribution since these systems increase room occupancy and ADR through real-time rate and availability management across distribution channels, thus boosting sales through direct booking channels on brand website.

This article caught my eye because I think we can relate to the hotel projections for Miami this year. It basically states that everyone wants to be in Miami, and I can see why. I also agree with the topic the article touched up on: Miami is a melting pot. It is, as it states, a "...commercial hub linking the United States to Latin America..." I think that the rising tourism in Miami can help increase revenue and can eventually continue to market Miami is such a positive light. Yes, every city has its flaws but I think Miami will continue to bring in tourists and hopeful residents. 

Being ahead of the curve in IT investment can assist in an increase in ADR's and occupancy percentages, which translates to revenue. Mobile technology can assist streamline the guests' check-in/check-out process and offer other amenities via mobile technology. Social media technology offers a plethora of information for marketing and revenue management purposes as well.

GDS and text messaging being used in the travel agency

"Despite the challenges unfolding at a regional level in the Middle East and North Africa, hoteliers were still able to raise rates enough in February to achieve average rate growth worldwide and capture more bookings than last year. "Consumers are not only traveling, but they are also willing to spend more. Additionally, the corporate market is booking more groups and meetings business from corporations of all sizes as February bookings, rate and revenue growth was coupled with increases in length of stay and booking lead time. Even though at the time, hoteliers continue to raise rates, but people are still continuing to travel and spend money. The traveling public understands that their leisure time is valuable and are willing to pay for peace of mind. Also, bookings made through online channels provide a perfect virtual marketplace for travel inventory sellers.

This article post on the year of 2011, it said that the global GDS hotel bookings grew substantially by 23.5%, which driving revenue up by 36.8% in two years. And the monthly growth of more than 20% through July in 2010 to now. At the same time, the length of stay and booking lead time are also expanded. Compared with the booking rates in 2010, the business travel rates rose about 7% and rates paid by leisure travelers for hotel rooms increased 3.6%. The booking mostly through the ADS or online channels were all declined due to varieties of factors such as regional unrest in the Middle East and North Africa. Despite these challenges, the hotel managers still tried to achieve the high booking rates and capture more bookings than last year. Consumers are not only travelling , but they are also willing to spend more. People are tend to travel by groups in business or meetings, this will increase the length of stay and booking lead time. GDS bookings represent the mostly corporate market, despite of all the problems which could influence the travel rates, bookings made through online channels like GDS made growth rates keep increasing both in tourist on or off season.

This article speaks about, for the most part, how bookings done through systems are now only at an all time high, but continue to grow substantially.  ADS's on the other hand, declined from January's levels declined due a variety of factors including regional unrest, etc. However, growth bounced back in February and even set a new record for North America. Also, despite all the challenges throughout the middle east and north Africa, average rate growth was still achieved throughout the month of February and even outperform last years bookings for that month.

This news talk about the benefits of the CPA model to the international hotel sector that for management accounting to add value to the business decision-making process, the information presented should be perceived to have relevance to the decision maker. To be seen to be relevant, the information should reflect both the decision-maker's responsibilities, together with the nature of the product and/or service to which the information relates.

Summary: This article is about a study done at Ecole Hoteliere de Lausanne on the investment of PMS training and its relationship to a hotels performance. The study resulted in positive correlations between PMS training and revenues. Opinion: Training employees on the PMS seems like common sense but most hotels do not believe it is necessary. This study and its results make perfect sense but I am also a little surprised by the significant increase in revenues that is created from properly training employees on PMS. 

This article is about a current study, in which about 150 mid-scale and up-scale hotels around the world answer the questionnaire. This study analyzes the relationship between PMS training and business performance, and the investment in training in PMS. Although every hotel manager knows the PMS is the key factor for hotels development, not only for getting customer data but also for decision making. The result shows that most of PMS system in hotel have not been made full used, there are many potential abilities can't be exploited. According to the study, most hotels don't have budget on PMS training. And also 32% of hotels don't provide training to all employees on the PMS. Plus, even they have training, it is very short and just in internal, no using the PMS providers. This study also shows us the hotels have a higher level of occupancy when they allocate more budgets on PMS training and have PMS suppliers training. There is also a relationship between PMS training budget and hotel revenues, the more budget on training bring a higher revenues. And the revenues are much higher than budgets. Hotels also need efficient management of PMS training, which means more revenues and full use of PMS.

The property management system is a tool not only is customer data but it can also help strategic and operational decision making. The study undertaken investigates the investments in training in PMS and the relationship between training and business performance. A big majority has no training or offer a very little training. There is a support that underutilization of the PMS is due to the lack of training. There is a higher occupancy level when hotels allocate higher budgets to PMS trainings. There is a significant positive correlation that shows a relationship between PMS budget and the gross operating revenues of hotels.