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ravicka

7 Things Event Planners Want From Technology Now - 0 views

shared by ravicka on 24 Feb 15 - No Cached
  • “I’d like a badge reader that does not need to be scanned by a device, meaning the whereabouts of an attendee could be tracked without having to scan at each entrance point,” says an association event planner. “Then we could figure out how much time is spent in each area, i.e., how long did they wait in line.”
  • “It's so convoluted,” says an agency executive. “There is so much happening so fast that it's difficult to keep up. Once you learn something, it's time to learn something else.”
  • “Many organizers are reluctant to do the work necessary to make the tech work,” says Sam Down of Showplans. “They want to use the tech and they want it to deliver its promises, but they won't be enthusiastic until they see results—but they don't seem to understand that the results they want will only come when they show enthusiasm in the first place to make it work.”
  •  
    Chad Kaydo in his article '7 Things Event Planners Want From Technology Now," highlights the results of a recent survey where industry officials noted what tech changes and adaptations they would like to see as it relates to the Event Planning and Management area of the Hospitality Industry. He noted the following items as the urgent needs of event planners: **Lower Prices - many planners steer clear of the technology due to costs and thus would like to see adjustments in costs relating to new technology. **Integration of Planning Tools - Planners want to be able to connect the different tech offerings used instead of using them in isolation. **Next Generation Apps - Event Apps should be of the same sophistication and simple to use as those of popular consumer apps such as Instagram. **Seamless Social Media Integration - Social Media has become and important tool for event planners. Rene Mark stated that they would like to see "any form of technology that creates a more engaging experience for our clients so that they can interact from the audience, share their experiences online and engage actively with other participants." ** Improved Internet Access - one of the major complaints of planners and something they would like to see improvements on is WiFi access at event venues. Mr. Kaydo noted that planners and tech developers said that the lack of robust, reliable, reasonably priced bandwidth and network services at hotels is slowing the pace of technological advancements across meetings and events. ** Attendee Data Tracking -Improved Technology to keep track of attendee participation. **Help to figure it all out - Planners find it difficult to keep up with technology and to constantly learn how a new device or program works. However this attitude is affecting the results gained from the adoption or lack of as it relates to technological advancements in the Event planning field.
anonymous

New Carbon Capture Technologies Just Waiting For IRS Green Light - 0 views

  • Innovative carbon-capture projects are ready to launch in the U.S., according to experts gathered yesterday by the Atlantic Council, but they are waiting for IRS guidance expected since fall.
  • The guidance should resolve uncertainty over how companies can take advantage of the carbon capture tax credit in Section 45Q of the Internal Revenue Code.
  • we think is the next generation of carbon capture.”
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  • CCS is taking off now in part because of the IPCC’s 2018 report on 1.5º of global warming.
  • some governments increased their ambition from a 40% or 50% reduction in emissions by mid-century to net-zero emissions.
  • “We’ve seen more governments embrace net-zero targets,”
  • Even without the new policies, three new CCS projects are in development in the U.S., all tied to power plants,
  • Ten are in development in Europe, equal to the total number now operating in the U.S.
  • “First, we'll see more carbon capture on natural gas power plants,”
  • “and in many places the license to operate for natural gas-fired power plants will be dependent on capturing their CO2.”
  • Second, many projects will capture methane to produce hydrogen, storing the CO2.
  •  
    As there is a rush to fix emission gases in our ozone, some scientists are invented new technology to help eliminate CO2 gases in our air. One of their inventions helps take CO2 gases from the air and fixes it into basaltic rock. Another stores CO2 gases for power for natural-gas power plants. However the USA is still waiting for approval from the IRS to implement a carbon capture tax credit.
cleon087

19 Event Trends You Need to Know for 2020 | Social Tables - 0 views

  • Planners should adjust budgets to a
  • nticipate higher rates, and book event space as early as possible.
  • This year’s mantra is “book now!” The longer you wait, the more you’ll pay. Or even worse, you won’t find a viable space for your event.
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  • Planners will try to book events further in advance. This leaves hotels and venues in a pickle: Taking early bookings could mean missing out on higher-value events later.To avoid missing out on revenue, hotels and venues need to segment business intelligently. That way, you can avoid the pitfalls of traditional lead-scoring biases that hurt RFP management.
  • In 2020, brands will invest in events as a marketing channel. In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. (Only 8% said it drove less business.)
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
  • Large, minimalist spaces with easily accessible bars are the perfect recipe for a networking event. Venues like this can use the networking angle to promote event space to corporate clients.
  • These attendees blend the worlds of business and leisure. It’s given rise to a new, multi-generational segment that drives destination decisions. (See: our Hotel Market Segmentation Guide for more on this.)
  • Attendees want more control over the event agenda. In fact, 96% of the Social Tables audience believe events are expected to be more personalized than ever.
  • 16. Sustainability will be center stage at events.
  • For proposals, try showcasing multiple event-specific variations. This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique.
  • According to Billboard, there over 800 annual music festivals in the U.S. alone, and they attract 32 million attendees in total. 14 million of those attendees are (surprise, surprise) millennials.
  • At smaller levels, adding performances to the agenda can go a long way in engaging attendees. However, for larger events, creating a festival-like atmosphere requires access to a variety of spaces that are exclusive to one group.
  • A bigger focus on wellness could revolutionize F&B — replacing beef with the proverbial Brussels sprout.
  • While you don’t need to offer 11 choices for every hour, you can empower attendees to mold the event to meet their individual needs.
  • Sustainability initiatives are your chance to make a positive impact while painting your brand in an equally positive light.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • Industry Performance TrendsAttendee Experience TrendsMeeting Destination TrendsEvent Technology TrendsMeeting Design Trends
  • Demand will continue to outpace supply
  • be dynamic, you have to be flexible, and–above all–you have to be in tune with attendee desires.
    • cleon087
       
      This takes a special person and not everyone can so this.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • predicts 5-10% growth in demand. At the same time, the development pipeline is slowing.
  • It’s also the spontaneous conversations that come with serendipitous networking.
    • cleon087
       
      It's important to be connected because that is what sets you apart.
  • nticipate higher rates, and book event space as early as possible.
    • cleon087
       
      Rates constantly vary and it is important to be up to date and book ahead of time.
  • At the same time, face-to-face time takes a hit — making it a more treasured commodity in our modern world.
  • redict it’ll grow about 2.41% in North America. CWT expects an even higher hike of 3.7%.
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
    • cleon087
       
      I like this idea because it makes people talk to each other and not be seating all the time.
  • Why? Well, take the speed of your current 4G LTE smartphone internet and multiply it by 1,000. (Think: putting the Millenium Falcon into hyperdrive.)
  • For events — especially large-scale events — sustainable initiatives are now the expectation.
  • Fast, reliable WiFi will soon become the norm, opening up new engagement opportunities and nontraditional venues for events.
  • “I think many hoteliers will be unhappy with the significant investments they are making now into cabling that will become obsolete just as soon as 5G launches.”
  • Apps present an opportunity for personalization and engagement at each stage of the event lifecycle.
  • Hotels and venues are developing sophisticated apps that enhance the in-venue experience. Whether it’s Wembley Stadium’s virtual tour guide or Marriott’s sophisticated in-app chatbot functionality, branded apps are adding value in multiple ways:
  • everage lobbies, rooftops, and other communal areas for networking events.
    • cleon087
       
      Depending on the type of the event, is what makes you decide what to highlight about the space or not.
  • Because today, 86% of consumers expect companies to act on social and environmental issues — and they’re more than ready to vote with their dollars.
  • 0% of event planners reported that their jobs require more experience creation than just 2-5 years ago
  • Content:
  • Destination
  • Technology:
  • 90% of respondents stated that event security should still be a top priority for the industry.
  • That could mean avoiding coastal destinations during hurricane season or avoiding certain areas of the city to ensure safety outside of event hours.
  • . Event diagramming software can help in this regard by allowing venues and planners to collaborate on a single source of truth
  • Security is a significant value add and a key selling point in initial communications.
  • you’re providing any personnel, such as security, custodians, and administrators.
    • cleon087
       
      It is also important to put this in your contracts and to initially discuss it as well.
  • ess furniture, fewer seats, smaller portions, less irrelevant decor… you get the picture. A
  • reate a step-by-step safety checklist for execution during on-site setup, and another safety checklist for the day of the event.
  • Less is more when it comes to the material.
  • It’s a movement that stands in direct opposition to the gaudy ballrooms of old
  • Have evacuation plan
  • c, open floor plans that make minimalism a possibility.
  • lassic combinations of whites and greys
  • ewer seats means more mingling.
  • lutter-free to promote a clean, open feel that keeps the focus on content.
  • Hotels, however, may find themselves scrambling to reinvent their event spaces. It could be time to rethink these spaces — along with lobbies and other communal spaces that set the aesthetic tone for the hotel at large
  • Larger chains should look to boutique hotels, which create visual identities that are often more closely aligned with the appeal that nontraditional venues offer.
  •  
    The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.
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    According to the article, in 2020 event planners will have to be more alert and ready. The need for events and meetings is growing rapidly. Due to this, planners need to be more alert and ready to book group event spaces. It would be wise to increase rates to guarantee a profit out of it. Apart from this, planners would need to book months in advance to guarantee a good spot and a decent rate. Planners now need to be open to networking and face-to-face meetings to be able to get good rates, meet more clients, and find good venues to use. A new trend occurring is how people now want their trips or days to be planned out to every detail. Event planners need to be aware to book accordingly and create am agenda for their clients.
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    Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).
  •  
    This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.
yoyohad

Hospitality Technology News | Hotel Software News | StayNTouch - 0 views

  •  A 2012 and 2013 finalist for the San Francisco Hotel Council’s Hotel Hero Awards for Innovation  and recipient of AH&LA’s Innovation Technology award last year, Galleria Park Hotel is the latest Commune Hotels & Resorts property to introduce the StayNTouch Mobility Platform.
  • Overlay on top of PMS bringing the front office functionality onto a mobile/tablet in a touch/graphic user experience.
  • With today’s traveler looking for a more personal, convenient guest experience, Galleria Park Hotel is a step ahead of the curve by providing its guests with the ability to check in and out via their mobile devices (mobile phone or tablet) and receive their room keys via a key dispenser. These options allow the hotel’s guests to experience an expedited arrival process. Guests who choose to take advantage of the service can review reservation details prior to arrival, see available room upgrades and complete their check-in through the PMS-integrated experience.  Checkouts are similarly expedited.  A notification is pushed out to departing guests, allowing them to review bills, request folios via email and request late checkouts.
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  • Enabling guest pre-engagement and mobile guest services via mobile web, no app needed.  Guests receive an email invite to check-in & out via smart phone or desktop.
  • Via any mobile device (iTouch, tablet, etc.), housekeeping has touch-optimized user interface for full access to rooms-to-clean lists, room status, guest information and ability to update room status after servicing.
  •  
    This new technology is very interesting to see for many travelers. When you arrive at a hotel in the late night, the least thing you want to do is standing in line to wait for check in. Or when there is a flight to catch, you don't want to wait in line to check out either. With this phone/ mobilized app, it's possible to do all the front desk work by yourself, save time and energy, and be more controllable of your own free time. 
davidclark33

Predictions for Hospitality Tech in 2019 | Hospitality Technology - 1 views

  • Every new year presents us with an opportunity to start fresh and improve ourselves for the future. As we start to get our personal resolutions ready, we should also recognize the opportunity that 2019 presents us to find new ways to differentiate and improve our guest experience. Of course, one way to do this is to leverage technology that solves problems for not only your guests but for your teams as well.
  • Unleash The Data Floodgates Knowing your customer down to the smallest of details is essential to good customer service today. Data holds the key to unlocking these actionable details.
  • n other words, there’s no shortage of data that you can collect on your customers. From browsing history to customer service records, basic information forms, and surveys recording preferences, you can gather endless information to get to know and service your guests better.
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  • Trends tell us that a personalized experience isn’t enough anymore; guests today want a hyper-personalized guest experience. In order to provide one, hotels are going to have to think of new and innovative ways to collect data and then quickly and seamlessly use it to meet and exceed expectations. For example, Virgin Hotel Chicago adjusted its rewards program to be less of a rewards program and more of a preference program. In the program, appropriately called “The Know,” guests put in information about themselves in exchange for things like coupons to dine at the hotel’s restaurant. It gives them the chance to give dietary preferences, select what types of liquor they’d like in their mini bar, and what kind of cocktail they’d like waiting for them at check-in.
  • Smart Rooms & Self Service For The Win The “smart home” has left the bedroom and transitioned to the hotel room. Hotels of every shape and size are incorporating self-service capabilities that ‘smart’ technologies offer to meet the needs of their guests at every point of their stay.
  • Hotels like Hilton allow guests to check-in and set their room preferences -- from temperature to how dim or bright the lights should be -- before they arrive. By implementing self-service options, you help reduce wait times for guests trying to find information and request service.
  • Yotel is also embracing the digital revolution by allowing guests to check in via their airline-style kiosks. The kiosks, which are set up throughout the lobby, allow guests to avoid lines, select preferences, and set them up with their room quickly and easily. With studies showing that people estimate that they waste at least one hour a week waiting in lines, these self-service options not only alleviate waste times, but frustrations as well.
  • At the Godfrey Hotel in Boston, when you walk into a room, the television automatically syncs with your phone and loads your social media, Netflix, or Hulu account giving you easy access to all your favorite content. Meanwhile, in New York, the Renaissance is using its interactive digital concierge service to offer suggestions and information on restaurants and sights.
  • Real-time Communication Will Make Or Break You Of course, even with the introduction of new and exciting technologies that do some of the work for you, you still need to master the basics, such as communication. And today, this means real-time communication. Why, you ask? In December 2017, hotels on the Zingle platform received over 140,000 messages from guests. That’s roughly 4,500 messages a day that teams are fielding regarding everything from service needs, recommendations, complaints and general information inquiries. To handle this deluge of communication, savvy hotels leveraged 103,811 automated responses to answer some of the more common questions in a more efficient manner.
  • Prepare For A New Reality… That Includes Robots As time goes on, hotels are going to have to find ways to incorporate more immersive and interactive technology in order to provide better and more memorable experiences that differentiate themselves from their competitors. 2019 is poised to be a big year for virtual and augmented reality as hotels either find ways to incorporate it, or face the unhappy reality of losing guests.
  • From Hilton to Intercontinental, physical bots have joined their digital counterparts in entering the hospitality industry. However, hotel teams don’t need to panic about losing their jobs -- just yet. Nonetheless, they do provide real value for their ability to perform mundane, repeatable task that can free up staff to service guests elsewhere.
  •  
    This article was written at the end of 2018 with discussion and predictions for Hospitality Technology in 2019. The majority of the new technology is centered around improving the guest experience with most of it related to the hotel industry. From self check-in kiosks like you see at the airport, to smart rooms in the hotel that sync with your phone and automatically show your netflix and other social media platforms on your tv.
anonymous

Trends and New Technology in Hospitality for 2014. - Tuesday, 8th July 2014 at 4Hoteliers - 2 views

  • A survey reports that 72 percent of consumers trust online reviews as much as personal recommendations; in 2014, review sites like TripAdvisor and Yelp will continue to become more influential as users look for ways to make their world a bit smaller and more personalized.
  • As members of the general leisure industry, hospitality businesses must therefore cater to the early adopters, the tech-savvy, and the novices in one fell swoop—and staying ahead of the curve requires an inexhaustible spirit and a knowledge of industry trends.
  • As members of the general leisure industry, hospitality businesses must therefore cater to the early adopters, the tech-savvy, and the novices in one fell swoop—and staying ahead of the curve requires an inexhaustible spirit and a knowledge of industry trends.
  •  
    Like any industry, the field of tourism and hospitality must be competitive and technologically advanced. The article addresses six technological trends within the hospitality industry. 1. Virtual reservations - A significant number of patrons reserve their hotels via a computer or mobile device. Thus travel booking websites have become more popular. 2. Virtual check-in and ordering - Check-in kiosks cut down on customer wait time (long lines, short staff, etc.). More hotels and restaurants will be making use of these technologies. As technology advances, consumers shouldn't be surprised to see more futuristic options such as voice recognition, fingerprint and retina ID. 3. Travelers with multiple devices - Hotels have to be conscientious of this fact in terms of room design, public (hotel) space and structure. Customers want to feel secure that they (and their devices) can be properly accommodated. 4. Hospitality staff with multiple devices - This trend is a win-win for employees and customers. Employees can better meet the needs of their customers no matter their location (poolside, bar, lobby, etc.). Also, by collecting data, businesses have a better understanding of customer needs and preferences. Customers have the freedom to be more mobile (in any area of the hotel) without feeling disconnected or not being able to have their needs met. 5. High tech meeting and public space - Hotel meeting rooms and lobbies are receiving technological make-overs to accommodate users who rely on multiple devices. This is great for business as it creates an environment that is conducive to conducting technologically advanced meetings and conferences in a comfortable setting. 6. Online reviews - These reviews are crucial to businesses as well as consumers. On the business end, companies will be able to gauge their effectiveness in all areas via honest customer feedback. Consumers have the opportunity to make better choices after reading reviews based on ot
tjcamino

Five ways hotels can use technology for a better guest experience - Insights - 2 views

  • 70s when there was no internet and travelers would make hotel bookings through travel agents or phone calls.
  • made via phone prior to their arrival was tentative and not confirmed
  • , they were forced to look elsewhere
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  • hotel was full
  • amaged the hotel’s reputation all over the Internet through negative reviews and posts.
  • rise in Millennial travelers who are highly dependent on their smartphone.
  • preparing their own itinerary and replacing the traditional travel agents.
  • hey are able to use technology and provide value-added services, comfort and convenience to their guests which was not the case in the past.
  • five viable technology solutions that can help hotels serve their guests better and personalize the experience:
  • today’s era:
  • ne in four hotel bookings comes from a mobile device and Millennials alone add up to 38% of these bookings.
  • convenient option to book
  • pre-arrival through mobile apps
  • Tablets are growing in popularity among the new-age generation
  • Front desk
  • tablets at the front desk to check-in/out the guests and take their quick feedback.
  • digital signage
  • digital marketing strategies.
  • Rooms:
  • After Wi-Fi, guests are expecting hotels to provide tablets in the rooms. Seeing this rising demand, many hotels have started investing in tablets and are installing third party apps to give their guests the control of room lights, AC, TV and more.
  • Restaurants/bars/spas
  • point of sale
  • New-age travelers
  • Self check-in technology can play a role in providing convenience to the guest
  • check-in via tablets or phones using a QR code
  • Checking-out the guest can also be done via smartphones or tablets
  • ne of the best ways to connect with a potential guest.
  • n increasing sales while providing a convenient platform for interaction.
  • Engaging potential guests through this feature will make them feel valued and can convert lookers into bookers.
  • decisions are purely based on convenience
  • room doors using a mobile.
  • code on their mobile app through which they get control to their room door.
  • concierge or security.
  • Millennials are a dominating segment that often looks for hotels that offer quick services and technology allows hotels to deliver what they expect. So, strike the iron while it’s hot!
  •  
    Going back to the 70's when internet connections did not rule our minds and travelers would make hotel booking directly with the hotel or use travel agents. When there were no email confirmations, TripAdvisor reviews and when we had to use maps to find the locations. This article talk about five ways hotels are starting to use more technology to connect with the guest. 1) Mobile bookings. 2) Quick check-in with tablets. 3) Self check out. 4) Live chats to help turn lookers into bookers. 5) Door opening with Technology. I choose this article because all these new technology need to work on storage and software and there is no better way than to use cloud computing to run these programs safely.
  •  
    Things have certainly since the 70s, I am glad to have self checking rather than waiting in line. I cannot wait to get my cell phone to give me a key to access my room. With self checking, and room access, I will be glad to bypass all the waiting and processing and get to my room. I'm usually tired from traveling and so it would eliminate any aggression. Get article and great use of technology for hotels.
Panpan Xie

Have You Seen Their eMenu's? - 1 views

  • Customers are also able to order directly from the digital menu, reducing waiters to little more than human FAQs. These tables
  • Let’s look at the top five reasons why the next menu you see for your favorite restaurant could be an iPad.
  •  
    Many restaurants have taken step to use improved POS software. A London restaurant use interactive touch tables with digital tablecloth and e-menus. This device has a lot of functions. Customers can order the food by themselves instead of waiting for the waiters. During the time of waiting for food, customers are allowed to see the food preparation. After finish the food, customers are also separate the check by themselves. Besides, ipads are also a popular pos system to attract customers. They have the similar function with digital table cloth. The author thinks that in the next five years, this e-menu trend will grow rapidly. And the author listed five reasons. First, customers can entice by interactive suggestions and well designed screen. Second, this system is easily to share with friends. Third, restaurants can sell more wine and beer because ipads' suggestions. Fourth, customers are more likely to order food in a well presented recipe. Fifth, entertainment function will give guests impressive experience.
Andrea Ruiz

A Wait-and-See Approach to Technology Won't Work for Today's Retailers - 0 views

  • The tendency may be to implement nothing and adopt a wait-and-see approach to determine what shakes out as the single, best way to engage shoppers and increase sales before making a move, but that attitude is a direct path to stagnation or, worse, extinction.
  • Retailers need to move from a position of simply meeting customers’ needs to anticipating them.
  • This “try before you buy” technology is positioned to be a standard modus operandi for the online shopping industry, especially for home goods
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  • With geo-targeting technology, store beacons can track and send promotions to phones when customers are nearby,
  • Thirty-nine percent of customers want to pay via contactless payments or a mobile wallet
  • Speeding up the checkout process is critical to remaining competitive
  • The latest and greatest retail technology won’t get you anywhere without the right tools in place to manage everything
  • Make sure you're one step ahead of the consumer, instead of waiting until sales start declining before meeting their demands
  • staying up-to-date on the latest retail trends and implementing technology that will benefit your customers
anonymous

Beyond Digital equips airport hotel with flight information | Bdaily Business News Network - 2 views

  • Kashif Rabbani, general manager of the Hampton by Hilton Luton Airport Hotel, said:  “The information provided by the screen is vital for our guests, most of whom are utilising LutonAirport flights. “It provides live flight information, which is particularly important if flights are delayed for any reason allowing the guest to remain in the comfort of the hotel while still receiving the most up to date details of their flight.
  • Kashif Rabbani, general manager of the Hampton by Hilton Luton Airport Hotel, said:  “The information provided by the screen is vital for our guests, most of whom are utilising LutonAirport flights. “It provides live flight information, which is particularly important if flights are delayed for any reason allowing the guest to remain in the comfort of the hotel while still receiving the most up to date details of their flight.
  •  
    A digital solutions named Beyond Digital Solutions based in the United Kingdom provided a technology for an airport hotel to enable guests to check their flight status. The technology is being used at the Hampton by Hilton near the Luton Airport just north of London. The hotel "installed a digital screen in its reception area to provide live flight arrival and departure details." This system also allows guests of the hotel to check-in for flights and print boarding passes. The company Beyond Digital Solutions has provided other hospitality technology for the industry such as digital signing that helps to provide information for guests regarding the local area or activity schedules.  I personally believe this is a smart idea for an airport hotel. Having the ability to check a flight status before you leave the hotel can help guests decide if they need to leave or wait if their flight is delayed. When traveling abroad not all the time do I have access to an internet device or my smartphone, so I feel this would be convenient. If my flight is delayed for a longer period of time, I could have the ability to stay at the hotel longer if I did not want to wait at the airport for an extended period of time. Even when traveling in the United States not all the time do I think to check my flight status ahead of time. If I saw this screen I would have the option to check my flight status because it is right there in front of me. I hope to see a system like this added to more airport hotels in the future. I see this as a huge benefit to airport hotels. 
Paulette Grant

Disney Taps Contactless and NFC Technology as it Seeks to Connect Customers to Its Fant... - 0 views

  • Perhaps most valuable for Disney is the personal information it hopes to collect from use of the wristbands and from the Web site and app, on an opt-in basis. Personal information could be encoded on the chip of the MagicBands, allowing, for example, Disney employees to greet young visitors by name, according to published reports. The costumed employees might have a hidden contactless reader, though the bands reportedly will store “no personal identifiable information,” Disney reportedly said.
  •  
    The article highlights the dramatic change that Disney will effect to increase customer service at the theme park using the Near- Field Communication technology (NFC). This technology which is presently been use by hospitality firms and other industries will allow Disney to eliminate the need for room keys, credit cards, and paper tickets. Customers will be given a wrist band which will be tied to the Disney websites and all accounts numbers and IDs created on the website will be embedded in a chip that is also embedded in that wrist band. All you will need to do is just give it a tap and boom! You are given access to rides, movies, restaurants, kiosks and other attractions within the park. According to the report this saves customers and Disney tremendous amount of time but the real deal behind this is to gather more personal data about customers, and track all the activities you engaged in plus the things you bought. Personal information could be encoded in the wrist band so that an employee or even mickey mouse could greet you by name. All this technology sounds very good but what if I lost my wrist band and it gets in the hands of someone else. The article states that the wrist band can be remotely deactivated if lost or stolen. You and I know that when you having fun at Disney no one will be looking at their wrist every five minutes to see if a wrist band is still in place. If someone found my lost wristband and I notice two or three hours later who will be responsible for all these charges racked up by someone else? I really like this technology because I hate having to wait in long lines; anything that would make my life easier I will pay for it. Having said that I do believe that there are facets of this amazing technology that still needs to be tweaked.
marble_bird

HandheldWireless_POSRest.pdf - 0 views

shared by marble_bird on 09 Jul 20 - No Cached
  • As surprising as it may seem, handheld ordering systems have been around for over 20 years.
  • Handheld wireless POS systems are a portable version of a POS system which is defined as the time and place in which a transaction is made. Point of sale computer systems include: cash registers, optical scanners, magnetic card readers, and special terminals.
  • hose minutes equate to greater table turnover and more profits. It is these benefits which lead to cost savings and return on investment for the purchase of a handheld POS system.
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  • Handheld wireless Point of Sale (POS) systems are a portable version of a POS system, which is defined as the time and place in which a transaction is made. Point of sale computer systems include cash registers, optical scanners, magnetic card readers, and special terminals.
  • This market provides a large opportunity for the handheld wireless POS system in today’s customer satisfaction driven industry, especially since the once costly systems are finally poised to make the transition from niche product to mainstream acceptance
  • These benefits lead to cost savings and return on investment for the pur chase of a handheld POS system. Customers are the reasons restaurants are in business, and the time saved by using a handheld device, rather than waiting in line to place an order on a traditional POS system that averages over four min utes per order, can be used to better serve the guests.
  • Handhelds can also ensure accuracy by prompting servers with cooking temperatures and salad dressing choices and also offering up-selling suggestions.
  • One option for the handheld devices is a portable receipt printer that can allow servers to print out checks instantly without waiting in line at the POS station. Customers can also pay immediately if the handheld POS systems also offer credit card payment capability with a swipe area built into the unit.
  • This tech nology can also be used to inform a server when an item has been 86’d (no lon ger available) enabling the customer to make another selection immediately rather than finding out minutes later having the guest be even more disap pointed.
  • a key advantage to what handheld POS system a restaurant purchases will be what ports it has to hook up bar-code readers, cash drawers, voice-over IP capability, printers, fingerprint recognition and other emerging technologies
  • Some handhelds can even be used for back office inventory control before the restaurant opens by de-coupling software applications onto the interface (On Technology, 2004). Other benefits will be handheld systems that are easy to upgrade and service.
  • While many of the drawbacks and problems are only perceived or occur only in early models, some are still around today and just emerging.
  • the largest problem and reason that every restaurant doesn’t im plement a handheld POS system is cost. Even though the costs are starting to come down, it is still a pricey investment especially for smaller restaurants.
  • Restaurants need to budget for installation costs, training costs, printing materials, system supplies, electricity, power protec tion devices, software upgrades, modifications and the costs of supporting the systems/improvements (Scavone, 2003). These costs add up quickly.
  • Also, needing complex and error-prone configuration actions, like configuring security settings, is another security drawback
  • RevPASH, or revenue per available seat-hour, is the mathematical way to see the value of purchasing a handheld wireless POS system.
  • Although restaurant problems such as reservation issues cannot be solved with easier more efficient POS systems, such issues of duration management can.
  • operators could realize a 9% increase in revenue if managers “cut dining time from one hour to 55 minutes, without making customers feel rushed.”
  • If the cause of a restaurant’s long table time and low turnover is due to the time it takes servers to get the order from the guest to the kitchen and also the time is takes a guest to close out a check, then implementing handhelds would be a way to shorten the length of those times.
  • Unfortunately, going handheld doesn’t solve all problems, and the kitchen overcooked a guest’s filet mignon. Mike handles the situation by apologizing and notifying the manager on his handheld wireless POS system.
  • use the same handheld device during the day but load it up as an inventory device and complete her inventory and or dering in 1/3 the amount of time, thanks to the same radio frequency identifica tion technology that lets the hostesses and servers know who is in the restaurant.
  • When a customer signs up for a customer appreciation card, all of their preferences are stored in the cus tomer database
  • These marketing attempts have helped bring in more business.
  • The menu is also more effective because data mining was used to determine what items bring in the most revenue, what items have the highest margin, and what less popular items are most popular with customers who bring in a large amount of business.
  • This market provides a large opportunity for the handheld wireless POS sys tem in today’s customer satisfaction driven industry, especially since the once costly systems are finally poised to make the transition from niche product to mainstream acceptance
  •  
    The article provides a brief history of POS technology in the hospitality industry and studies the pros and cons of its applications in the restaurant industry. The study, published in 2004, focuses primarily on handheld POS devices that allow consumers to place orders and order checks independent of serving staff. The article finds that handheld POS systems have potential in this market to bring additional profits and increased customer satisfaction and loyalty.
bdegirolmo

Why Your Hotel Can't Afford Not to Embrace Mobile Technology - Jonas Chorum - 0 views

  • As technology continues to advance on daily basis, it is imperative that hotels remain on the forefront of this evolution to meet the ever-changing needs of both their guests and staff members.
  • One of the main reasons often comes down to cost and justifying an investment in new technology.
  • For hotels to remain competitive and continually attain positive guest ratings, the urgency to implement a mobile-friendly, cloud-based property management software solution has never been greater.
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  • This generally leads to a ‘wait and see’ approach, which can often have major consequences that ends up resulting in a hotel quickly falling behind the industry standard.
  • as trends shift towards mobility, both from a guest and employee perspective, hotels may fall out of favor with guests who are looking for a more modern experience and may also have a hard time attracting new staff members.
  •  
    This article discusses how it is imperative that the hospitality industry avoids the "wait and see" approach to stay relevant. It is believed that guests are now looking for that more modern experience when staying at hotels and endure the thought of having access to anything and everything necessary at the tip of their fingers - house keepings, check-in, check-out, etc. It is said that if the hospitality industry does not keep up with the evolving technology is it set for a negative impact on business.
robfitzpatrick

Technology Used in Hospitality & Tourism | Small Business - Chron.com - 2 views

  • Because many tourism businesses are large and dispersed, they use computer systems to stay connected. Computer systems allow communication between branches and locations which makes it easier to streamline reservations and cross-company policies.
  • Many travelers take some form of mobile communication device with them on the road, whether it is a tablet computer or a mobile phone. To keep customers advised of changes many tourism and hospitality businesses use mobile communication; they send delay notices, offer deals and sponsor location-based advertising. Depending on the type of business the communication might happen through emails, text messaging or GPS
  • Booking engines to allow easy access by consumers and travel professionals; the systems enable individuals to make reservations and compare prices
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  • In the hospitality and tourism business, effective use of Internet technologies can improve revenue. Websites, blogs, online advertising, social media, online ordering and information repositories all help convince customers to choose a location or business.
  • Loyalty points:
  • Research
  • Booking:
  • Travel updates:
  • updated flight information via text or automated calls.
  • Travel websites that allow travelers to find the best deals, self-guided tour audio apps and real-time updates on flight times and arrivals are now standard travel tools
  • Camera-based technology can recognize a customer's face as they enter your hotel,
    • robfitzpatrick
       
      This can also be a bit concerning in terms of privacy violation. It is interesting to see how this develops and if this will actually be implemented in a hospitality setting.
  • Airbnb connect travelers directly with homeowners
  • Peer-to-peer systems
  • interactive maps:
  • an app
  • provides expert commentary
  • travel agents use apps
  • who may need to reschedule a missed flight or book a new hotel.
  • Boarding passes:
  • A Roomba in your room?
    • robfitzpatrick
       
      This is an interesting idea. While it doesn't eliminate a need for a house keeper it could help decrease the time it takes to clean a room, thereby allowing a house keeper to clean more rooms and you would need less house keepers.
  •  
    This article talks about the important role that the internet plays when it comes to communication within the tourism and travel industry. The internet is the main means by which many tourism business communicate. Travel agencies are able to communicate with hotel and book reservations and offer feedback to their clients. Travel agencies use computer technologies to stay connected to hotels, airlines and other tourism industries which makes it easy to streamline reservations. Mobile communications help to keep customers up to date when they are on the road. Tourism business are using mobile communication more to send text message especially for flight delay or flight change.
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  •  
    internet, reservations systems, computer systems and communication in hospitality industry.
  •  
    Technology is rapidly evolving and for many establishments the future will be a faceless front desk. Technology allow continuous communication and streamlines the guest experience from reservation to checkout. Computerized front desk technology enables the agents to perform check in duties ranging form room availability and reservation, to inventory, pricing and guest data capture. Front desk technology provides the agents with real time information to facilitate efficiency and minimize wait time.Benefits of using technology includes improve in customer service, efficient internal operations and control over financial data. Some hotels are now using smartphone room entry to check in their rooms.Today's traveler carries numerous electronic devices and reliable, wireless internet connectivity ranks at the top of the list for customers needs.
  •  
    This article discusses how technology such as the internet, Reservation systems, computer systems and mobile communication are being used in hospitality & tourism. Internet is the first system the article discusses and how important it is for a business. It is a tool many consumers use in order to make a decision so it is important to have the business website user friendly and attractive. The next technology is reservation systems and how it facilitates and reduces the cost of a business by reducing call volume. Here it talks about reservations on traveling sites like Expedia but I also thought about reservations for a dinner at a restaurant that is a technology that is being used as well. Computer systems are an important way of communicating between branches and locations. This is very important with how many businesses are being more global. Last technology this article talks about is Mobile communication and how they use it to send notices or even to advertise like when a user is on an app.
  •  
    The article highlights some of the major ways technology is used in the hospitality industry and how this technology has become standard. Researching on third party booking sites, booking, receiving travel updates, digital boarding passes, and loyalty apps are some of the most common technology uses we find in the industry. What is most interesting in the advent of new camera based technology to be used in facial recognition of repeat customers. I think this poises some serious concerns with privacy violations and it would be interesting to see how customers would react to firms using this technology.
jsanc478

Benefits of proximity marketing systems for the hospitality - 0 views

  • Proximity marketing is a form of electronic marketing where customers are targeted by marketers based on their proximity to a certain location. Generally, these communications are personalised and aimed at motivating the customer to make a purchase in the immediate future.
  • There are several ways a proximity marketing system can be implemented. Options include:QR CodesGeofencing (RFID or GPS)BeaconsWi-Fi
  • Geofencing is a tool that facilitates proximity marketing by tracking a guest’s movement using an app that has been granted access to analyze their device’s GPS signal.
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  • Beacon systems (like the Alertiee Plus) work by using Bluetooth to open a line of communication between a guest’s device and a specific location’s beacon when the two come close enough together to establish a connection.
  • In addition, beacons allow for much more flexibility, reliability, and detail in locations where GSP or cell signals are weak (e.g., malls, department stores, and hotels). If a guest enters the beacon’s Bluetooth radius the system will be able to communicate, regardless of any other factors. Beacons typically use Bluetooth Low Energy (BLE), which uses significantly less bandwidth and battery power than GPS-based geofencing systems.
  • Proximity marketing systems are incredible tools for streamlining and automating operations in the hospitality industry.
  • the most promising benefits of proximity marketing and geofencing technologies in the hospitality industry is in boosting sales revenue.
  • Alertiee will help you realise missing sales opportunities, stores’ performance based on conversion rate, and stores’ sales hotspots areas.
  • Alertiee will help you to provide a harmonious customer experience across your omnichannel business. Our technology enables customer experience, marketing and retail teams to close the gap between customers’ digital experience and their physical experience.
  • hospitality industry can use and benefit from these tools with a focus on streamlining operations, increasing sales revenue, and improving customer experience.
  • roximity marketing systems are innovative ways of accomplishing this.
  • Reviews
  • proximity marketing systems offer an ROI that is 16% greater than PPC SEM. In part due to its cost-effectiveness, proximity marketing has begun to see widespread adoption by companies like McDonald’s, Walmart, and Macy’s.
  • The process looks like this: Guest installs an app with geofencing capabilities and grants both GPS and notification permissions. App tracks guest’s location and sends updates to proximity marketing system using cellular data. App alerts proximity marketing system that guest has entered an area defined by owners as ‘the business’. Guest receives marketing materials in the form of push notifications via the app.
  • Proximity marketing is a form of communication strategy.
  • beacon systems don’t need to (and, in fact, can’t) track a guest’s location when they aren’t near the beacon itsel
  • geofencing technologies typically need to continually update their records of the guest’s location so that the system is aware when they enter the designated area.
  • How can proximity marketing and geofencing technology benefit hospitality businesses?
  • Check-ins
  • Key delivery
  • Menus 
  • hile both geofencing and beacon systems offer several benefits to businesses in the hospitality industry, beacons are by far the more intuitive and less invasive of the two.
  • Increasing sales revenue
  • Targeted marketing
  • Personalised marketing
  • Improving guest experience
  • Room service
  • Wait times
  •  
    Proximity marketing and geofencing can benefit hospitality businesses in streamlining and automating operations with reviews, the increase in sales revenue will assist with marketing room-service order. This system improve guest experiences such as room service, wait times.
  •  
    This article talks about all of the positive benefits of proximity marketing system for the hospitality Industry. How the Industry can benefit from the tools that will bring increase in revenue and improvement of customer services and work. It explains also how geofencing and beacon system will offer benefits to certain business in the industry.
bhern082

11 new ways technology is transforming cruise ships - 6 views

  • from passport credentials to food preferences, and
  • you will be sent your wearable Ocean Medallion (the size of a coin, this can be worn as a bracelet or necklace) in advance.
  • . But some cruise lines have put millions into developing multi-faceted wearable technology that solves the problem entirely.
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  • Royal Caribbean’s WOWbands ($4.99/£3.70 or free depending on ship and class of travel) look like watch straps, but use radio frequency technology to open your cabin door. You can use Carnival Corporation’s wearable Ocean Medallion (free to all guests) with the Ocean Compass app to order food, drink and retail items on demand. It also unlocks your cabin door as you approach
  • Interactive maps are becoming far easier to use than expected thanks to the digital way-finder on the MSC for Me app. Just indicate where you want to go, and a map will demonstrate how to get there from your current location.
  • A rather futuristic option is available on some AIDA Cruises and Costa Cruises ships in the form of a robot called Pepper, which provides guests with information, including how to ge
  • t from A to B
  • on board.
  • MSC Meraviglia has 114 interactive screens that allow you to book dinner as well as other activities, such as the theatre or spa, with few clicks and a swipe of your wearable bracelet
  • Carnival is launching MedallionNet soon (prices currently unavailable), which it says will be the fastest internet connection at sea and will provide pervasive cabin coverage. 
  • With MSC Cruises’ wearable bracelet, however, you can monitor your children in real-time and know where they are at any moment. T
  • With MSC’s interactive bracelet (or the Cruise Card) you can pay for everything, from your shopping session at the 100-metre high street to your evening meals. The wearable technology means staff quickly know who you are and your first language, which adds a sparkle to the customer service.
  • Personalised recommendations (such as which bottle of wine to try) will be offered on MSC Meraviglia in the not-too-distant future as part of the digital concierge service.
  • A modern take on arts and crafts can be enjoyed with the HP Sprout, scanner and 3D printer. Here children (around 7-12 years old) can design their own creations in the computer and then print 3D versions to take home
  • The days of cruise passengers feeling disconnected from the rest of the world while at sea are gone, which is good news for first-timers who may not have got their sea legs yet. 
  •  
    This article features 11 new tech features that cruise ships have implemented.Technology is transforming these floating hotels into smart cities. From remote check-in, wearable technology, to geo-locating your children aboard. These tech gadgets are helping cruisers enjoy their time aboard as stress free as possible. As stated by the author "Once on board, it didn't take too long to figure out how the MSC for Me app, public interactive screens, cabin TV and wearable bracelet, available for the first time on Meraviglia, all worked together to streamline and enhance life on board."
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  •  
    This is great technology and can most certainly be studied while in use to better assist guests in having that "stress free" vacation. The technology is personalized and almost seamless in using since they have made it into something of "jewelry" to help avoid it being an irritating app. I see this being developed in many more places other than just cruise ships and Disney. It is very convenient for the guests.
  •  
    I agree that this technology is very useful for guests. Personally, it would make me feel less like I was in a floating hotel and more like a floating city. I would enjoy the possibility of finding a solution to a problem that I was having without having to wait in line at guest services, which would potentially save me time and give me the ability to return to whatever onboard activity I was engaged in.
  •  
    I agree. I think this technology will be very beneficial for not just guests but also for the cruise lines. This helps collect data and help personalize the guest experience. This will have guests coming back time and time again. This also provides an incredible guest experience since they won't have to wait in long stressful lines. I think this technology is very beneficial for both the guests and employees.
  •  
    Cruise ships have really stepped up their game when it comes to technology. I wrote a paper last semester about Princess Cruise Line's latest technology, the OceanMedallion. This little wearable device allows guests to unlock a whole new level of different features such as room key, tracking system, and a bunch of different amenities. It will be interesting to see what other cruise lines come up with to compete with this.
anonymous

Why mobile key is taking over in hotels | Hotel Management - 0 views

  • Adoption of mobile locks in the hotel marketplace continues to rise unilaterally across all segments
  • most magstripe locks are nearing the end of their useful life and the recurring maintenance issues that arise are causing hotels to seek replacement options
  • “Mobile applications that allow a guest to directly access a hotel room provide more convenience and result in improved guest satisfaction,” said Michael Cline, Salto Systems' VP of hospitality sales. “In many cases, the guest can skip the check-in line at the hotel’s front desk and go directly to their room.”
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  • Overall, hotel companies exploring mobile keys are seeking to drive guest loyalty and direct bookings, plus improve efficiency so staff can spend more time offering premium guest services. “With mobile access gaining traction, we sees opportunities to further enhance the guest experience and make their arrival even more seamless by enabling access to parking garages and elevators
  • The biggest challenge involved in replacing hotels locks is the cost and concern over the "future-proof" features of new locks
  • The future of hotel door electronic lock technology is the ability to improve the guest experience and to make hotel operations more efficient.
  •  
    With the success of having mobile locks for our homes and even our cars, it's no wonder hotels are adopting the technology as well. Technology advances quickly, and like any business hotels must do the same, they're constantly refurbishing rooms and implementing new things to better serve their guests and a mobile lock would be no different. Having keys on a guest's phone would improve efficiency for hotel management because they wouldn't need to replace a lost key, and guests would no longer need to wait in a line to check in, just head up to their room as soon as they get there. This allows hotel staff to use that extra time to ensure guests get even better customer service. Mobile keys do possess a few problems in that, unless a guest is loyal to a particular hotel chain or unless they travel a lot, they might be unwilling to download an app just to be able to get into their room. This can be circumvented by designing an app that can do more than just open their room door such as making/changing reservations, making spa appointments, allowing gym/pool access, and being able to call for a bellboy, and getting help from the concierge. While not quite there yet, mobile door locks will let hotels know more about their guests and how to "better manage assets and the workforce with predictive analytics" that could be used to make guests experiences better and more likely to turn them into repeat guests.
ning sun

Volante | POS Systems: Restaurant POS Software Solutions - 0 views

  • It doesn't seem so long ago that hospitality operators were excited to see Remanco POS Systems hit the marketplace. Does anyone out there still remember the original Remanco POS System? You had a sleek looking keypad, a little black plastic "key" and a bible of PLU codes to memorize. You punched in your food and beverage orders, and miraculously, your beverage orders printed out at the bar while your food orders printed simultaneously in the kitchen. It was exciting, sleek, and revolutionary. In many restaurants, the terminal was small enough to rest comfortably next to the Pac-Man machine Enough said.
  •  
    POS is necessary management tool for a hotel operator to own because it enhances greatly the effectiveness of food, beverage, accounting, back-office management and saves food cost and labor cost and also save manager to deal with amount of numbers to analysis. As a operator of a hotel, to invest in a new POS system, there are some important features need to look for which include data reporting, back office management & integration, customer relationship management, wireless computing & handheld devices, payment security, self service technology. Wireless point of sale system is a booming field in recent years. In traditional environment such as a restaurant or a hotel, this technology helps to save time rather than waiting in a line for a long time and reducing service quality. Through wireless POS terminal, each order transmitted instantly and avoid overwhelming to back office and speed up the effectiveness of service staff. Self-service technology created a buzz in recent years. We can see this kind of service devices in supermarket, buffet restaurant and many other places. It saves labor cost on the one hand and also saves customers' time for checking out. 
jbrit055

Augmented and Virtual Reality in HoReCa - 0 views

  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
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  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
  •  
    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
leahesper

Business Insider - 0 views

  • Although Blockbuster began a rentals-by-mail and streaming service belatedly in order to fight against competitors like Netflix, they didn’t come on strong enough or soon enough.
  • It was a battle between old technology and new technology, and it looks like new technology won out in the end.
  • That being said, Netflix is definitely the most successful of these Blockbuster-replacement services and has been steadily gaining traction over the years
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  • They started out as a DVD rentals-by-mail service and business has been booming ever since they introduced a streaming subscription service as well.
  • “Back in 2000, Blockbuster declined several offers to purchase Netflix for a mere $50 million.”
  • Blockbuster is certainly hitting themselves for not jumping at the offer, which may have seemed irrelevant and unimportant at the time.
  •  
    I chose this article because I believe it is a perfect example of how to make the most out of the technology revolution! Blockbuster did not see the opportunity fast enough and so Netflix put them completely out of business. There are advantages and disadvantages to the "wait and see" approach but I think in this case, Blockbuster missed out on a huge opportunity and they didn't look into the future as they should have. As technology is constantly evolving, the only way to keep up is to stay current.
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