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As there is a rush to fix emission gases in our ozone, some scientists are invented new technology to help eliminate CO2 gases in our air. One of their inventions helps take CO2 gases from the air and fixes it into basaltic rock. Another stores CO2 gases for power for natural-gas power plants. However the USA is still waiting for approval from the IRS to implement a carbon capture tax credit.

When well-intentioned plans go awry, you must be able to rebound and redirect your plans and goals in a new way.

We see that this article shares with us three ways in which we can stay ahead of the curve. they broke it down by saying we need to 1. Anticipate- not only whats coming next, but also the play. 2.Capture-Taking action, understanding the new thing, idea or concept. 3. Lead- with decisive leadership you are not going to succeed in moving your team forward,

It is a smart article that linked baseball with business moves. It mentioned 3 things needed to stay ahead of the curve of business. The things were 1. Anticipate: know the transitions ahead and try to respond to them. 2. Capture: realize what needed to do and try to fulfill the needs. In business, customers are barometers. Businessmen need to capture the needs of customers and satisfy them. 3. Lead: to be a leader and make bold decisions to move the team forward in the business. Leaders also need to find out the best path. It sounds like "no guts, no glory."

This article talked about Hilton New York installs a new green roof system and cogeneration system. Those two IT investments are designed to reduce the hotel's overall carbon footprint. The green roof system represents a major investment by Hilton New York to benefit efforts in carbon capture, energy conversation, and reduction of Urban Heat Island effect. And the high-efficient, environmentally-friendly cogeneration system will provide in excess of 50 percent of hotel's electrical power and over 40 percent of its steam consumption for heating and hot water requirements.

This article talked about Hilton New York installs a new green roof system and cogeneration system. Those two IT investments are designed to reduce the hotel's overall carbon footprint. The green roof system represents a major investment by Hilton New York to benefit efforts in carbon capture, energy conversation, and reduction of Urban Heat Island effect. And the high-efficient, environmentally-friendly cogeneration system will provide in excess of 50 percent of hotel's electrical power and over 40 percent of its steam consumption for heating and hot water requirements.

A PMS system's purpose is more than just doing the mundane tasks of booking and data mining. It's main purpose is to optimize customer experience with efficiency and accurate data. For employees this allows for quicker and more productive work. In this article, the author points out the major keys that have helped top-performing hotels and resorts, which includes PMS systems. According to the article, "GEM is a long-term, multi-pronged initiative that encompasses virtually all aspects of a property and having the right technology infrastructure is critical". PMS upgrades are one the the top largest investments that hotels and resorts are pouring into. PMSs are providing customers and employees with efficient ways to complete routine tasks such as check-in/out, managing reservations, guest information look up and etc. Hotels that upgrade their PMSs are taking advantage and using this to boost their customer experience. PMSs are capable of capturing guests' preference information and housekeeping assignments and much more. The article also talks about CRM (customer relationship management) and how it is an "essential component of a hotel's guest-centric technology infrastucture". With the PMS data, CRM can help marketing and sales in regards to their target market. In my opinion, this is a fantastic approach that the industry is investing in. PMSs have been helping the industry for a long time and constant upgrades can only boost business efficiency and increase customer satisfaction. Customers want an easier way to check in and out. They want to see their preference of room temperature or favorite snacks in the fridge. This can be done by using a great PMS. For managers and employees, the PMS systems makes it easy to capture these details and allows them to understand trends and take actions based on the information collected.

This article takes a deep dive into the emerging tech trends in 2021. They briefly touched on how SaaS is slowly taking over the traditional PMS and how venture capitalist can't get enough of these programs. Another honorable mention in this article is the explosion of guest room tech such as streaming services, voice activation, and guest room tablets. OTAs that have traditionally been top dogs when it came to hotel bookings are slowly declining and big data is becoming super insightful to hoteliers. This article touches on so many avenues of tech and it's definitely a must read!

Here BusinessWire, via The National Post, discusses the Inaugural Conference for the travel industry's leading travel advisors. The conference was hosted by ULTRA Luxury Exchange, which is led by a staff of global travel industry experts with decades of experience in the luxury travel industry and event management. Behind the ULTRA Luxury Exchange, is Questex Hospitality + Travel who developed and curated the conference. Questex Hospitality + Travel is the world's largest multinational media, event and eCommerce company which serves the global and hospitality industry. The multi-day conference brought together the "greatest minds in the luxury travel advisor community," according to Ruthanne Terrero of Questex. New travel trends were discussed through key-note speakers, presentations and moderated panels. Topics included, "Capturing and Capitalizing on the Millenial Luxury Travel", "The Art of Customer Service", and "The Rising Trend for Butler Service in Luxury Hotels." The millenial generation was the main topic for discussion with a growth in buying power in the luxury travel industry. The privileged conference attendees will have exclusive access to the formal research presented in the conference to reference for the future.

The article talks about worldwide hotel bookings through global distribution systems. In the year 2012, only three months remained flat compared to the prior year and did not lose ground in GDS bookings. This impact may have been caused "after intensified political uncertainty bred hesitancy in November." According to the article, in the beginning of 2013 business are starting to act upon travel demand from hesitant periods from the prior year so companies can reengage to capture market share. The demand for travel is out there but numbers will only do it justice. North America was the only continent that GDS bookings in December were positive because elsewhere in the world, GDS bookings decreased by 0.4 percent.

Point of Sale (POS) equipment is the computer-based order-entry technology many restaurants use to capture orders, record data and display or print tickets. Restaurant servers, bartenders and cashiers can all use POS systems to easily enter food and beverage orders.In fact,it has the ability to perform a multitude of functions, including the following: Calculate cash due for every order entered Record the method of payment Keep track of the cash in the cash drawer Create hourly and daily sales reports Allow hourly employees to clock in and out Calculate labor and payroll data Record daily check averages for each worker Keep track of menu items sold Record information on repeat customers Some of them we are familiar, some we are not. And more important, how to choose a right POS for our business is a keyEvery POS system differs based on its software, hardware and application. When looking for a POS system, do some research online and check out several different companies. You can even request a demo from a salesperson. Make sure the POS system you choose is one that fits your restaurant concept, service style and business needs. After all, this software can take a big bite out of your budget. And in this article, the author show us so many aspects should be concern when we decide to buy the POS.

The point of sale (POS) is more commonly used these days with the advancement of technology. Many restaurants use it in restaurants for many reasons. One of the reasons is to organize the orders and sales that are being processes. Not only it helps the employees to gather their information, but it is also accurate to make reports. This machine is efficient in more ways than we think. This article also point out the POS capabilities and how it works. This machine has a description of each item and the amount, it organizes the payments, creates daily financial statement, evaluate payroll, and do the calculations. Now how it works, it keeps track of the credit card payments that have entered the system, creates reports daily, and systematize the cash, etc. It is very easy for employees to access the device. First they have to enter their name, enter the order of the customer, send the order to the kitchen so it can be prepared, then wait till they ask for the check to collect the payment and register it on the POS.

This article indicates the importance of the POS system. It introduces POS system from different aspects, including POS capabilities, how employees use POS system, where to set up the POS, specific POS configurations and what to look for in a POS system. 

Email marketing is a crucial component of the hotel eMarketing and online distribution strategy. The website is a key to establish interactive relationship with customers and capture client email profiles by the company. In hospitality industry, especially the travel agency frequently use the emarketing to retain the loyalty, and offer accurate communication. The permission-based email marketing is very useful and practical for sending the promotional emails. And the precision e-mail marketing used by the airlines has generated up to a fivefold increase in response rates and tenfold lower conversion costs than direct mail. The email marketing provides some benefits for hoteliers, such as low cost, accessibility, protecting brands integrity, hommization, timeliness, good visual sense and positive results. The consumers, travel intermediaries and corporate clients are the significant customers for email marketing. The hotel can stratify the customer list by specific characteristics, communicate and offer value in the message. Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market.

As this class teaches us, along with this article, " the marketing power of the Internet in terms of reach and frequency." This article in particular speaks about the advantages of email marketing. With the low cost for companies in the hospitality industry, email marketing can produce positive results form the masses. The article goes on to explain how and why email marketing have been seen to be so efficient as a marketing tool. One obvious pro for instance is that everyone uses emails in today's society. After reading this article I can agree that email marketing is a very good way to put the internet to use when it comes to marketing. My concern, however, as mentioned in the article is the control the receiver has with the emails. For instance, how many emails are too much, too frequent or just not relevant? Features today have given the consumer the opportunity to now have a bit of control over this issue as I have mentioned. I believe this may be one of, if not the best form of marketing online because it gets directly to the customer, usually requires interaction whether to the main website or further clicking for deals, and sets up a format in which sufficient information can be given.

Many hospitality managers choose email for its low cost, rapid spread, and measurability. There is an incline to online purchasing, which means that Internet is the place to establish relationships with your customer, through email for instance. Email can be easily personalized, include only relevant promotions, and be a tool to keep in touch with your regular and new customers. Permission-based email is sent only to customers who have allowed to be emailed, thus, you are targeting people who gave you permission and who most likely are interested in your product/service. Email is also a better tool because it is cheaper and faster than regular mail. Also, it is easier to track the results, using the tools to see who opened the email, clicked on the link, etc. There are key factors to remember in order to be successful: -interactive relationships -frequency -personalize and relevance -permission-based The article provides a rationale for implementing total email marketing strategy.

It will be an interesting experience that you can place a drink or food order with your special requirements and to pay the bill if using a card by your own iphone, iPad, or Android smart phone? The product, dubbed 'the waiter in your pocket, made this become true. The app uses a cloud-based system, hosted by QikServe, to receive orders, connecting with the restaurant's own EPOS system, so the front and back of the house can view the order as soon as possible. It is time efficient and cost saving. Since it is cloud-based, there are no hardware or software requirements for the operators. Besides the staff costs can be reduced to a large degree because a lot of work can be done by the system. We can also expect improvements in service quality for most of the causal restaurants or chain restaurants. Staff spend more time taking care of  each table with less time spent on ordering and cash handling. The system can help to capture consumer behavior and send target offers to them. QikServe is linked to social networking sites, so we can view feedbacks posted by customers directly. It is a good choice for casual restaurants and chain restaurants to apply this system.

Hotel's next new generation will incorporate innovative standards, in which hotels can communicate or share guest's data via a new system. Their main goal is to create a standardized system that will make it easier for not only guests but also hoteliers; they can retrieve information that will only benefit both parties when searching for personal information and profile history. The specific versions of this new system will include Customer Profile Specification, Folio Detail Exchange Specification, Hosted Payment Capture Systems Specification, and finally Product Distributions. Nevertheless, there are different components that need to be looked into before bringing this system live; particular being careful with sharing of personal credit card information of guests and fraud alert system should also be incorporated with these versions.

Tripleseat offers a cloud-based system that keeps client information-even little details- and can be used to assist event planners. Private parties/events represent over 30% of a restaurants revenue and event managers lose time and money conducting their planning the way that they have before. Tripleseat streamlines the process and makes finding leads and simplifying the planning process. 

This article talks about a Tripleseat company a cloud base sales and event management application for the hospitality Industry, announced they have recently achieved the milestone of having over 400 restaurant hotel and unique venues as costume. Tripleseat has delivered over 200m in leads and managed over $500 million in event in cities around the country. THE EVENT BUSINESS IS a $26 billion a year industry and it is being run on past it notes. Tripleseat, a web base sale and event application that can deliver and capture leads while simplifying the book and planning of event

This article discusses a program called Tripleseat that was created in 2008 as a way to better organize sales and even planning within the hospitality industry. The program is a cloud-based software that provides a competitive edge that event managers need. The founders of the software said that the idea came when he realized that Event sales managers were still using paper and pens to organize their events. He said that event planners were losing sales by not having a simple organized system to track their events. The point of Tripleseat is to provide a fast yet simple to learn program that allows event sales managers to easily book and plan any sort of event no matter the size. It keeps track of little details as well as past client information, there is less paperwork, and managers are able to focus on sales. Since this is a web application it can easily be integrated with other websites as well as social media. It is a sophisticated event planning system, but is also offered at a manageable cost. This type of system sounds like a great system to use. I only wonder if it is able to interface with a property management system of a hotel? Especially one that isn't cloud-based.

This article talks about the capabilities of a PMS in the coming generation since being implemented thirty years ago. Tina Stehle that PMS will no longer be about seamless communication and integrated services. PMS will be used to 'capture all guest events, information, systems will be able to predict patterns such as spending and preferences as well as evolve the property's loyalty programs and VIP management.' Advancements in Hospitality today are exhibiting these qualities already. For instance, The Intelligent Room, which keeps track of a guest's uses and preferences. Once every business in the hospitality industry gets linked into this all inclusive, ease of access PMS, there will truly be a seamless integration that makes a guest's travel and accommodations easy and incredibly comfortable. However, Stehle says that 'the web will continue to be a major influence' on the changes made to the way PMS works and what it is able to do. The emergence of Cloud-Based PMS proves her point. The issue here is that what if the internet crashes? This question should be addressed now, rather than business relishing the cut in costs, the advancements with the web brings. 

Jan 22, 2010 TravelCLICK has unveiled Hotelligence 360, a suite of interactive business intelligence applications that enable hotels to identify new growth opportunities and improve financial performance. The program provides hoteliers with frequently updated booking data backed by 100 percent of the global distribution system (GDS) channel, allowing hotels to compare revenue performances with their competitors, source new customers, and maximize profit.

Hotelligence 360 reporting is a great example of HRIS in the hospitality industry. The reports generated pull market information for the competitve you set for your area (usually approximately 5 competitor properties plus yours, additional ones can be added for additional fees). To gain access to the reporting, some of your marketing budget would need to be spent on it, but this helps gain some critical information for your market area and competitors in terms of agencies utilizing GDS systems to book hotel rooms. It displays data such as top 150 agencies, ADR, lead time, market share, average LOS, and more. It shows which of the 4 GDS tools are being used for the agency (Galileo, Sabre, Apollo, Amadeus) and where the business is coming from. There are great details in trying to capture business from the area. I find it to be most beneficial to a new hotelier trying to secure new business and deter them from the competition, it gains knowledge of good startingplaces for cold calls and attempting the relationship building to capture their market. In decifering these reports, you can get a good feel for what the agencies are valueing in ther selection, be it location, amenities, or price prior to speaking with them. It helps to gain an advantage when securing the proper contact and having the conversation in capturing their business. There are plenty more advantages to reading these reports, this was just my version of the most important tools provided.

Module 3: This article focuses on the importance of GDS systems during the challenges of COVID-19. With an emphasis on travel agents using the GDS, hotels will be able to continue to thrive and survive. According to the article, " travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months." This article provides insights for hotels to best optimize using a GDS for travel agents to find them. The article states, "Rate parity is important to 89% of travel agents worldwide - if they see a better rate elsewhere, they'll actively book away from your property." I believe using a GDS will be the only way in the future to continue to travel and save money. Tripadvisor is my go to when it comes to finding out about a resort and which website has the best rate for the same room.

The GoTab Restaurant POS is making waves in the industry that is coupling line level efficiency with increase guest satisfaction and preference catering to better assist guests throughout their dining experience. The new POS allows both guests and restaurant staff to add to a tab and reduces the overall time servers spend at a table being an order taker and thus frees up their time to allow them to better connect with guests on a personal level and fix issues in the moment that require more attention. The GoTab POS is going to be directly competing in an already saturated market filled with market leaders such as Square and Clover but I believe thier systems offer such a significant difference to the traditional POS system that they may be able to gain a competitive edge within the market.

While Airbnb is still one of the larger competitors the hotel industry is up against, at the NYU Hospitality Conference, a new possible disruptor was brought into question. Speakers began to discuss the possible disruption that online services like Google and Amazon to name a few. The advantages that these companies have, should they dive into the realm of hospitality, is the sheer amount of information that these sites contain about the consumer. Although they have this extensive data, they are lacking in interpersonal experience as these companies don't deal with the consumer physically. The hotel industry however, leads far ahead of these companies in this regard, as it's what they've been known for. However, for the hotel industry to ultimately come out on top, they will need to partner with these companies and work together, rather than be taken down. 

For this article I want to focus on the room technology aspect. We have become so dependent of our devices at home that sometimes going to hotels is not as pleasant as before. In this article, we can see how hotel chains are changing to cater to our needs so the daily routines are not affected. One example is how Hilton is partnering with Netflix allowing you to sync your Netflix Account with the Hilton Honors app so you can go and use the room tv to keep watching your favorite programs. So no more using your computer or ipad to keep binging on your series while you are in a hotel. The other interesting part is the use of tablets and apps that mimic our regular apps for food ordering within the hotel avoiding the need to call for room service or doing lines at restaurants.

This article discusses not only the future of hospitality technology, but the impact it will have on the industry, All of the technology advancements mentioned will change how hospitality businesses operate. For example, cybersecurity is becoming a really important investment for these businesses to make because hackers have been stealing guest data and information. Tech advancements are being placed around privacy of consumer data, when that never used to be a major issue

This article palms out 8 disruptive hotel technology trends to follow. The explosion of SaaS, APIs going mainstream, room technology innovation, privacy and cybersecurity, the struggles of OTAs, WiFi 6, big data and digital hotel companies. The article illustrates that technology is driving the hospitality industry by explaining new technology trends that enable hoteliers to operate more efficiently and offer guests the opportunity to personalize their experience. But it also means hoteliers must focus on data security and ongoing training when implementing the technology guests expect.

The article "Why we care about location marketing" discusses the pros and cons of location based marketing. Location based marketing delivers ads and offers to audiences based on their location by using 3 primary methods: geofencing, geotargeting, and geoconquesting. This in turn increases foot traffic, helps boost customer loyalty, and gives insight into what a customer wants; however there are certain concerns such as privacy concerns. All in all, in 2022 advertising via mobile devices captured the largest share of digital advertising at $34 billion.