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Christina Eveillard

Facts about Wireless Cell Phone, Electronics Recycling for Charity Benefits - - 1 views

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    All about  Mobile Wireless Cell Phone Recycling This articles states how  people know everything about using their cell phone, such as taking picture, recording and dialing but when it  comes time to dispose of the cell phone they are clueless of what to do . Knowing how to dispose of one's cellphone is very important  for our health because improper disposal of one's cell phone  can lead to the intoxication of the ecosystems due to all the  toxins that our cell phones contains such as lead, mercury, arsenic, cadmium, beryllium,  antimony and nickel. Taking in consideration that most used cell phones can be refurbished, it is important that we use proper disposal process so the cell phones can  be fixed to be given at a better price in third world countries or even if they cannot be fixed, manufacturers can  use the materials that are still good  to make a new cell phone instead of working with raw material to make new cell phones. If  one doesn't know how to dispose of their cell phones properly  they can always give the  to a " Recycling for charity" because these programs  dispose properly of used cell phone and therefore reduce  the toxicity of our landfill.
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    It is true that most used cell phone can be refurbished for future use. We should aim to go green and make most cell phones restored to full function faster and economically.
Yue Li (3011472)

Top 2012 Ecommerce Trend: Retailers Need to Move to Mobile - 0 views

  • Mayan prophecies aside, 2012 is all about mobile customers. If you're not mobile, you're simply not competitive. And your ecommerce business will suffer as you lose sales to competitors who provide a good shopping experience on mobile devices.
  • The biggest game-changing trend we've seen in technology is the growing usage of mobile devices, such as smartphones and tablets, and how consumers use them for ecommerce.
  • "We have seen an explosion in traffic coming from smartphones. We've seen an even bigger explosion in the rate of orders coming from tablets," said Buzzeo.
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  • "We see this as a cultural shift
  • Mobile retail sites have two considerations: smartphones and tablets. The biggest difference between using ecommerce sites on a mobile phone and on a computer is the reduced screen size and the limited capabilities of mobile device browsers.
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    The new trend of ecommerce in 2012 is to move to mobile. Based on the research, customers who are doing online mobile businesses have increased fast during recent years, and it is anticipated that the number of customers doing mobile ecommerce will continue to increase in the future, therefore, many online retailors turn to move their businesses to mobiles. There are some reasons why online retailers need to move to mobile. First, there is a growing usage of mobile devices, such as smart phones and tablets. 30 percent of tablet owners have used their devices to shop online, and 25 of smart phone owners have used their phones to do the same. Second: Mobile is convenience. Mobile-users can do online shopping at anywhere without a heavy laptop or a computer. However, there are some challenges. Smartphone has a reduced screen size and the limited capability of mobile device browsers. Online retailers need to supply their websites in a smartphone-friendly version. And for the tablets, a technology called Flash is not supported by all tablets. These changes can arise some costs for the retailer. In a word, it is a time to go mobile, online retailors need to realize this"cultural shift" and take action or they will get left behind. In my own opinion, I still prefer to use computer to do online shopping, because it is more secure and reliable. However, if the mobile ecommerce become mature, I will not reject to try to use it to do online shopping.
Chris Cardoso

Hotel Telecommunications Strategies - 6 views

  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. 
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis.
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  • Given the hotel’s advantage in quality over the guest’s portable devices, the proper packaging of services will lure even the most avid self-contained guest back to using the hotel’s telecom services.
  • Hotels are unable to compete on price with devices that the guest has brought with him.  What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure.
  • Attracting the Guests to Use the Hotel’s Telecommunication Services
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax.
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • Attracting the Guests to Use the Hotel’s Telecommunication Services   Hotels are unable to compete on price with devices that the guest has brought with him.   What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure. No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection
  • Guests had little choice back then but to use the guestroom phone and grumble about the cost.
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis .
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis
  • Another concern among hoteliers is what can be termed the self-contained guest
  • Another concern among hoteliers is what can be termed the self-contained guest
  • Theoretically, the self-contained guest needs no hotel telecommunications services .  
  • Theoretically, the self-contained guest needs no hotel telecommunications services
  • Guests had little choice back then but to use the guestroom phone and grumble about the cost.
  • Hotels are unable to compete on price with devices that the guest has brought with him.   What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure. No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection
  • The early 1980s marked the beginning of an era of profitable hotel telephone departments.  The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.  Guests had little choice back then but to use the guestroom phone and grumble about the cost. This era has come to an end.  With few exceptions, most hotels have seen between a 15 percent and 25 percent drop in telephone revenues over the last five years.  The main reason for this decrease is guest choice.  The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax . A fax machine in the guestroom was considered a premium amenity for many years.  With the Internet explosion, however, the machines have seen less use.
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    No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an era of profitable hotel telephone departments. The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.
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    Nowadays, people have many choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. Hotel guests are restricted by the largest telecommunications service providers from making long distance collect and credit card calls to countries other than their home country. The guest is not able to complete his desired call from the guest room telephone. In addition to frustrated guests, this generates absolutely zero revenue to hotels. What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel's telecom infrastructure. The hotel can use some systems to reach this goal, such as the BBG Communications. It can increase revenue for every international operator assisted call. It assumes all responsibility for billing and collection of all calls. It has over 500 multilingual, live operators servicing customers. The most important thing is there is no cost and risk to the hotel, because the BBG assumes all associated cost and responsibility.
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    This article is talked about hotel telecommunications in the 21st Century. No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an area of profitable hotel telephone department. Few years later, this area has come to an end. The main reason for this decrease is guest choice. Later on, guests have a variety of choices for communicating including fax over the Internet, e-mail, cell-phones, calling cards and even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone. With the time passed by, hotel telecommunications update and improve better and better. Nowadays, High-speed Internet access is fast becoming an expected amenity. This the revolution for hotel telecommunications in the 21st Century.
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    This article that is written by Geoff Grisworld. Talks about how telecommications has changing in the 21st century. One of them being hotel. Hotel takes a big advantage in telecommication because there is always a change in the communication system. That is why hotel have to upgrade their system often. This is why hotelier organizes packaging deal when it comes to communication system from using the phone to HSIA. This is a few system that is always need to be change constantly, so the hotel can offer a better experience at a reasonable price while they are enjoying their stay.
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    This article speaks about the growth and development of telecommunication within the hospitality industry in the 21st century. "No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past," the article states. Since the 80s hotels utilized their telephone department to offer a service for a profit. Because there was little to no competition with communication, this was profitable as guest pretty much had no choice but to use the phone service provided at a set cost by the hotel. Today, however, we see a shift in technology now where everyone has communication at their disposal via smart phones, Internet and other communication tools. With this happening, "it is very difficult for the hotel to compete on a cost basis." (Griswold) It also explains how high-speed Internet access (HSIA) is almost seen as an amenity anticipated by the guest and has worked in the hotels' favor. The article goes on to describe the "self-contained guest" that carries a smart phone, small printer, notebook computer and technology of their own which allows them to virtually have no use in the hotel telecommunications services. So what does this article suggest for concerns as such? Hotels are to attract guests to use their telecommunication services. By offering packaged deals at affordable prices, Griswold believes hotels will be able to be the ideal option for telecommunications services. After viewing this article, I realize how hospitality industry workers think about those they serve all the time and should always display it. Even though the hotel is trying to make money by charging for Internet and phone services, they wish to market the service as the best option for the guest. The Internet connection would be faster provided by the hotel over a smart phone is one feature they wish to advertise. This type of mentality is smart yet should be withheld throughout the industry and always show that the
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    The early 1980s marked the beginning of an era of profitable hotel telephone departments, because guests had little choice back then but to use the guestroom phone and grumble about the cost. Nowadays, guest has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax. And high-speed Internet access (HSIA) is fast becoming an expected amenity in 21st century. Today hotels are unable to compete on price with devices that the guest has brought with him. What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel's telecom infrastructure.
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    This article explains how much are creating incentives for hotel guest in an effort to get them to use the technology that the hotel provides.
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    In modern society hotel need more attrahent thing increase revenue. The traditional way may lose competitiveness, like telephone services. Because almost everybody using personal cell phone and more and more people prefer to use internet to communicate such as email and skype. In my opinion if hotel build some telecommunications use internet such as physical skype phone and provide cheap service that may be attract more people to use that.
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    With the emergence of "self-contained guest," hotel telecommunications departments must change its offerings because old strategies no longer apply. A self-contained guest is one that does not need the traditional amenities hotels would offer for telecommunications, such as fax machines and printers. Guests now look for a fast, free internet connection as an amenity. Some may not even need wifi, because they have a faster mobile service that they use. Even hotel telephones, guests no longer want to use the land line and pay hotel fees to make a call. Cell phones have eliminated that need (even for international calls). So hotels must not stay the same, and must change their strategies for producing revenue from their telecommunications department.
Diamond Williams

The Future of Hospitality Hangs in Balance of Mobile and Social Implementation | Top St... - 0 views

  • A study by Expedia presented at the conference pointed to the fact that more internet access occurs through mobile devices than by laptop or desktop. Moreover, two-thirds of Americans sleep with their mobile device in range, something we cannot say about desktops. Expedia anticipates that the current number of bookings via mobile device, currently about 16 million, will double by 2016.
  • So, besides sleeping with them, what are people doing with their mobile devices? Many of them are booking a hotel for tonight. Expedia has found that a substantial number of mobile bookings are for same-night stays.
  • Mobile makes this possible. That’s the present, but it’s also the future. Most of the people who are using their smartphones and tablets in this way are under 30.
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  • Mobile writes a similar story for restaurants. People who are seeking a restaurant at the last moment tend to be your younger customers, and they simply expect the technology to be there.
  • A study by the National Restaurant Association confirms that these mobile guests are checking out customer review sites as they make their choices.
  • Customer reviews are also important to the hotel industry, but the jury is still out on exactly how hotels should interact with people who post reviews.
  • The hospitality industry and its allied businesses will continue to expand their interaction with mobile devices and social media. Things are moving fast, but we also can be sure that there are curves ahead.
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    As mobile devices become more advanced, particularly cell phones and tablet devices, more pressure to keep up with mobile and social trends is placed on the hospitality industry. People are using their mobile devices more now than they have in the past. So much so, that "two thirds of Americans sleep with their mobile device in range, something we cannot say about desktops". A world of information is at your fingertips because of the capability of mobile devices. Information that can help us make decisions about anything. Even last-minute decisions about hotels and food. More people are using their mobile devices to book rooms and many of the people that do this, are booking a hotel for the same night. The fact most of the people who do this are under 30 means that it is very likely that this trend will increase. People are expecting the technology to be there so that they can pick a hotel and a restaurant to go to if they are unfamiliar with a city. They are expecting a hotel chain to have a mobile site or better yet an "app" that will not only allow them to book a room, but, one that will give them directions from where they are to the hotel. The same can be said for restaurants. Potential customers want to be able to look over the menu and determine if they want to come to the restaurant, all from their mobile device. Mobile guests are also using customer review sites to determine where they will lodge or dine. They are using sites like TripAdvisor which allows you to post comments about your stay. The sight even allows the guests to post pictures. "Customer reviews are also important to the hotel industry, but the jury is still out on exactly how hotels should react with people who post reviews." It is always great when a guest posts a positive review of the hotel, but imagine how one bad stay could tarnish a hotels reputation. And what if there are cleanliness issues that the guest can photograph and upload to the site? Exactly what to do in this type of e
Emily Bova

Mobile Key by OpenWays Named 'Top Innovation' by Lodging Magazine - 7 views

  • Mobile Key by OpenWays was hailed for its ability to "allow hotel guests to use their mobile phone if they want to bypass the front desk check-in procedure and get straight into their rooms.
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    This article basically talks about a front-desk bypass solution that allows guests to head straight to their room without standing in lines to obtain a plastic room key as long as a guest has a mobile phone.  To sum up the article, mobile key by Open ways is compatible with any cell phone, as all of the 6+ billion mobile devices in the world. It simplifies hotel Master Key management by harnessing mobile technologies to make all locks 'on line' without the costly infrastructure. It also enhances a hotel's sustainability program because the Mobile key is made only of data and not plastic. Moreover, hotels can eliminate costs originally spent on toxic plastic key cards. It is a creative way to move the technology of mobile keys forward, giving hotels an added dimension to guest satisfaction and a new means of attracting the ever-important business traveler. In my opinion, this solution could be beneficial to hotels' revenue since the system is compatible with not only smartphones but also all kinds of cell phone. It works with all major lock technologies and relies on a combination of text messages and its Crypto Acoustic Credential (CAC) technology. The only modification required to a lock for it to work is the addition of a decoding listening device. I think this is a great convenience for both the hotel management and consumers. Furthermore, there might be a good marketing opportunity here modifying the system to pop up a special offer on a phone once the rock has been deactivated. For example, a free dink at the hotel bar, or a half price meal at the hotel restaurant.
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    Cool article Sungoo. I love the concept. I feel like this solution is a win for everyone involved. As a guest in a hotel, I like it because it's one less thing I have to carry around and worry about. As a front desk worker, I'm happy because I have less customers to deal with and the lines at the desk are shorter so (theoretically) the guests I do have to interact with will likely be in a better mood. As hotel management I like it because in addition to the cost savings you mentioned, it helps with security. Anyone can have a room card but I know exactly who is in the hotel due to their phones.
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    Mobile Key by OpenWays allows hotel guests to bypass the front desk and go straight to their room upon arrival by simply using their cell phone as a room key. Many people do not want to wait in line at the front desk merely to get a plastic key card for their room. As long as the guest has a cell phone and the hotel is equipped with OpenWays they can get secure access to their rooms. Mobile Key by OpenWays is also very beneficial to the hotel as well. Since Mobile Key is only made of data, it cuts the hotel's costs of making room keys out of toxic plastic for guests as well as master keys for employees. The hotel is now "greener," saving money, and improving customer service. With technology growing and customers relying more and more on mobile technology while travelling, Mobile Key creates an easier and more enjoyable way to travel.
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    In my personal opinion, I love this renovation on mobile key. I don't like to wait a long time for check-in. With the Mobile Key, guests don't have to carry their room key anywhere anytime and if they leave it in the room, they have to wait a long time in the line to the front desk to ask for another one. My favorite part of the Mobile key is that this technology is green. Even though current room keys that used by most hotels made of plastic are reused and recycling, the plastic itself is a material that would pollute the environment. But I still have a question about it that how about guests lose their cell phone during their stay. Does the hotel have a plan B for helping guests to open doors without the plastic key?
sbarr011

Mobile key: It's the new reality for hotels | Hotel Management - 1 views

  • ” Shedd said. “On average, guests using digital key rate a hotel seven points higher than keycard guests with 84 percent of guests likely to use digital key again. 
  • New technology always takes time to enter the mainstream and mobile key is still on the adoption curve, but reviews among users and hotel satisfaction scores prove out that mobile key is the future
  • “The global demand for digital locks has swamped the manufacturers to the extent the typical wait time to receive new locks is up to 90 days. Challenges still exist around budgets to fund upgrading locks to BLE, but the desire to do so among hotels worldwide seems to be universal.”
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  • Remote check-in with mobile keys will allow guests to go straight to [their] room and improve the hotel’s operational efficiency.”
  • The mobile technology used with radio frequency ID electronic locks delivers a more personalized and interactive guest experience—from check-in and informing guests of hotel amenities to securely accessing their room, all via their mobile device,
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    The article titled Mobile Key: It's the new reality for hotels by Esther Hertzfeld, discusses the various aspects of the implementation and utilization of the mobile key technology in hotels. The mobile key technology is a Bluetooth enabled lock that a user can open with their mobile devices. The popularity and demand for mobile key entry in hotels is skyrocketing. However, hotels can't implement them as fast as the guests demand and desire them. It will be easier for hotels that are being built from scratch to integrate the feature than established hotels switching over to this new technology, but I believe they will eventually. In the article it states that guests rate the hotel 7 points higher with mobile key cards. Higher reviewed hotels will bring in more guests thus increasing hotel revenue. The utilization of the mobile room key allows the guest to check in on their phone remotely. Once the guest arrives to the hotel they can go straight up to their room without having to stop at a front desk. This gives the guest a more personalized and efficient experience, which I agree with. In my opinion being able to walk into a hotel and go up immediately to my room is ideal. I have not stayed at a hotel yet that has used the mobile key feature but I imagine it is great. I think all hotels in the future will run on mobile key entry. The article states there will be a learning curve for the guests and staff initially. It will be important to educate guests who don't travel often and guests in general. It stated that some people might feel embarrassed if they don't use the mobile key correctly and need to return to the front desk. That could be very frustrating to some guests who come to their room and then have to go back downstairs to talk to the front desk if something goes wrong. It is also stated that there will be awareness and comfort challenges with the front desk staff. I believe that mobile key entry is the future of hotel technology. It will take
lamia elachchabi

POS Software Trends 2012 | Top Stories | | Hospitality Magazine (HT) - 10 views

  • In 2011, many POS software developers focused on launching new options to help mobilize operators, connect them directly with their customers, and allow more visibility across the enterprise. Social media, cloud computing and mobile solutions dominated this year, and most vendors report these trends only growing stronger in 2012. Their input is covered in the “Vendor Innovations & Predictions” section.
  • This year’s survey also suggests that hospitality operators may be growing tired of waiting for the vendor community to develop acceptable tableside ordering devices, and are considering mobile phone-based POS as an alternative.
  • . When comparing 2012 purchasing plans to last year’s survey results, a trend emerges: more investment in the year ahead.
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  • Hospitality operators were also asked to share their POS purchasing plans for the year ahead . When comparing 2012 purchasing plans to last year’s survey results, a trend emerges: more investment in the year ahead. This is positive news for industry, as it shows that purse strings have loosened for IT budgets. In fact, it’s also a full reversal of the results of this survey from one year ago when, across the board, hospitality operators reported far less POS investment plans
  • The point-of-sale has undergone something of an identity shift over the past several years, as hard-wired, all-in-one units are being replaced by a variety of mobile devices.
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    For recent years, the operators in the hospitality industry are looking for the suitable solutions that allow them to break down the tableside ordering barriers, such as the mobile phone-based POS. In the annual report analysis for the POS Software Trends, the hospitality industry takes a look at industry-wide innovation priorities for this system. Among the talking with the developers for the enhancements for POS software in 2011, many developers focus on launching new options for mobilize operators.In this year, social media, cloud computing and mobile solutions are the three top and will continually growing in 2012. A trend for 2012 POS purchasing plan is, more investment in the year ahead. It is a full reversal of the results of this survey. Greatest number of operators plans to add new functionality and features to their current POS software in the year ahead. A third of operators plan to expand the installation base of the POS software they currently use. Researching and testing new POS solutions for possible future deployment will be the focus for 20.5% of hospitality industry.
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    I ran across this article while I was researching for my paper. It's pretty interesting and it gives you a sense of what changes could be coming to your favorite restaurants. I'm not surprised to see online and mobile POS systems being the most in demand. Those systems are pretty cost effective and have the potential to really increases sales.
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    Maybe in the future, smart phone can do everything.
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    This article focuses on the topics of POS Software Trends 2012 in hospitality industry. In the past several years, the POS has been changed from hard-wired, all-in-one units to a variety of mobile devices. Hoteliers are looking for the POS which is industry-tailored and affordable. According to the annual POS Software Trends report, enhancements and plans has been pointed out. In 2011, social media, cloud computing and mobile solutions are the main R&D aspects. They plan to pay more attention to Vendor Innovations & Predictions in 2012. HT has also pointed out the trends from the POS Software Reader survey. Firstly, from the POS features in demand, the top three are online ordering, mobile phone-based POS applications, and interesting innovation. What's more, mobile phone-based POS would be possibly replaced the tableside ordering devices. Secondly, from the POS purchasing plans aspect, more investment will be occurred in the next year. But in fact, hoteliers reported far less POS investment plans. The top three plans are to add new functionality and features to the current POS software, to expand the installation base of the POS software they currently use, and to develop and/or deploy a POS for use on a mobile device.
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    In the few years, the hardwires are replaced by a plenty of mobile device. For example, Motorola mobile companys retail the enterprise tables to the hotel operators. The hotel operator should pay for the enterpeise tables. The annual POS Solftware Trends report fingers out that the hospitality technology takes a look at industry-wide innovation priorities for POS software. POS features has a high demand in the hospitality industry.
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    Great Post! There are some companies that are working on a new products that would allow guests to simply wave their room key on the POS system and the system will register their room key information versus charging to manually to the room with just the room number. One of the biggest issues in the industry is making sure that the POS system in the hotel interfaces with the PMS system. Without the interfacing, hotels face balance check variance and possible loses.
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    This article introduces the trends of POS in hospitality industry. It lists some data to show the hospitality operators consider mobile phone-based POS instead of tableside ordering devices. It also list the information about the hospitality operators plans to add new functionality and features to their current POS software.
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    The points of sale have changed over the years. The hard wires, all in one unit are being replaced by mobile devices. As the article mentions, hospitality operators have been looking for solutions to break tableside ordering barriers. After motorola released a tablet, the software community has been working in developing applications for both consumers and employees. The POS software developers are been asked about the improvement happening in the technology. Social media, cloud computing and mobile solutions are growing trends. Hospitality operators were asked which POS platform innovation are they looking for. The POS features in demand are: Online POS Mobile phone based POS ordering Enterprise wide centralized POS Table side POS ordering Cloud computing Software as a service Open source There is an increase in investment for POS development. The POS features purchasing plans: Add new functionality features and modules to POS Test and research new POS solution for possible implementation after 2011 Install POS on a wireless network.
Qike Chu

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 3 views

  • andexclusivity. 
  • Today, hotels and advertisers have a new tool to reach their guests after they check in: interaction via the guests’ mobile devices—only now, it won’t be by dialing a number or sending a text message. 
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers.
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  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. 
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. 
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction andexclusivity.  By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. 
  • Changing technologies provide a new way for hotels to interact with guests.
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive “new media”, it is clear that the future of hotel marketing is ready to evolve.
  • With such an increase in the use of mobile devices, hotels and advertisers are now provided with an interactive and immediate way to connect and engage with their guests.  Research shows that 98% of hotel guests turn on the TV within five minutes of entering their room.  This means that within the first five minutes of checking in, hotels are provided with a captive audience that is primed for information and offers.
  • By the end of 2011, 91% of Americans will own mobile phones, and Smartphone penetration will double.
  • by using wireless Bluetooth® capabilities—95% of mobile phones, including Smartphones are Bluetooth-enabled – to reach guests via their mobile devices, hotels and their advertisers can now offer promotions to guests after check-in, directly onto their mobile phone.
  • Research has shown that proximity marketing increases the response rate of traditional mobile marketing making it more effective: through mobile advertising, over 1.2 billion in digital coupons were issued in 2010 (over 41% growth) and response rates for mobile location-based couponing was 23-33 percent.  By adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • Increased interaction engages the customer in a hotels promotion.
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    Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.
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    Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.
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    According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.
Tracy Kohn

Property Management Goes Mobile - 1 views

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    In this article it begins to explain property management systems PMS going mobile in the hotel industry and how beneficial it is for hotel corporations and for customers. The author explained that the most in-demand PMS function for hotels is the ability to have a real time data of room availability, access to guest information such as comments and special request, room/ work order status, and up-to-date pricing. For customers facing mobile apps they would enjoy the guest self-service of booking, self check-in/out, service request, and messaging to staff. However even though mobile devices makes such functionality seem easier mobile-enabling a PMS is not easy at all in fact, making functions available via a browser would be a huge transition for a business.
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    In this article it begins to explain property management systems PMS going mobile in the hotel industry and how beneficial it is for hotel corporations and for customers. The author explained that the most in-demand PMS function for hotels is the ability to have a real time data of room availability, access to guest information such as comments and special request, room/ work order status, and up-to-date pricing. For customers facing mobile apps they would enjoy the guest self-service of booking, self check-in/out, service request, and messaging to staff. However even though mobile devices makes such functionality seem easier mobile-enabling a PMS is not easy at all in fact, making functions available via a browser would be a huge transition for a business.
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    More and more are properties interested in having a PMS device that they can be accessed at anytime and anywhere. The answer to this challenge is to have PMS functions accessible via mobile devices which can be challenging for some of the systems, especially those that do not reside in cloud. For some smaller properties, the goal is to have no front desk at all and some have been quite successful in making this a reality. As stated in the Property Management Goes Mobile article, the ski resort Tremblant Elysium has been successful with using the cloud-based FrontDesk Anywhere. The guests receive a letter a week prior to check in containing a door code and 30 minutes after their arrival concierge comes to their room to complete their check in and sign the registration card. The CEO of Tremblant Elysium stated: "Guests love it because it is simple and easy and we do not have staff waiting around for people to check in." As stated in the article, guest require for Mobile PMS to include access to room availability and full front desk access including guest profiles and preferences, room/work order status, up-to-date pricing and housekeeping access for rooms statutes. Mobile-enabling PMS can be quite challenging to design, as it can bring difficulties with screen size, performance or choosing which device to use as the code must be re-written for each one. Another major concern for this type of PMS is the synchronization with other system with which PMS is integrated. As hotelier consider implementing mobile-enabling PMS device for their property, there are concerns about security as far as data storage or mobile check-in or the issuing of keys for guests. In my opinion mobile-enabling PMS is the future for smaller properties. Why would a hotel need to have a stand-alone front desk when we can use mobile phones to do the work for us as we are on the go? Eventually, we can have our staff cross trained in smaller properties all equipped with phones, all available to ch
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    This article discusses the wish-list for hoteliers when they are considering cloud-based systems.Tthe most in-demand mobile PMS functions include GM access to KPIs, CRM and room availability, and front desk staff access to guest information such as comments and special requests, room/work order status and consolidated messaging among staff. It would seem that with all of these personal apps that are appearing on the market, that mobilizing a PMS would be easy, but that is not the case. The code is not universal; i.e. code must be re-written for each one, although there are tools like service-oriented architecture and html5 to help. There will naturally be concerns when considering adopting a mobile PMS across properties. Before investing in a roll-out of new technology, decision-makers must ask the right questions dealing with security, data storage, and functionality.
rrodr658

Mobile Technology Transformation is Innovating Mobile Access Solutions | By Markus Boberg - 0 views

  • hesitation came from a belief that mobile services would prevent guests from having truly personalized experiences as well as reducing opportunities for valuable interactions between guests and staff
    • rrodr658
       
      reason why some hotels were not very open to introducing digital services
  • challenged with re-imagining the guest experience and implementing in procedures turned to mobile technology solutions, which reduced touchpoints and gave guests the ability to access property services while maintaining social distancing measures
    • rrodr658
       
      the pandemic is what gave the push for hoteliers to begin using technology and create creative experiences.
  • hoteliers have found that mobile technology has enabled guests to have more control over their hotel experience.
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  • as much as 67 percent of guests in fact now hold a preference for digital key check-in and room access over more traditional methods such as plastic keycards.
    • rrodr658
       
      statistical fact of how many people prefer to use their digital key over the traditional check in at the FD.
  • collecting and storing guest data and preferences, which can then be used by integrated loyalty services to better target guests with rewards and promotions.
  • incentivize downloads and encourage loyalty by allowing hoteliers to better target users with promotions and special offers.
  • ntegrating mobile access solutions with food ordering and contactless payment service vendors has helped hoteliers create convenient, engaging mobile app solutions that also boost their property's bottom-line
  • This can include guests being able to use personal devices to effortlessly manage guestroom thermostats, lights, drapes, televisions and more.
  • control in-room amenities.
  • Digital key service providers have evolved to easily integrate with other hotel services and provide guests with greater convenience and personalization throughout their stay.
  • This is rapidly proving to be a successful method to swift services and meet new demands, as many consumers are increasingly using digital wallet services in their everyday lives: in 2019, nearly 1.5 billion travelers downloaded mobile boarding passes that were stored in their digital wallets, and mobile wallet payments increased by 29 percent in 2020.
    • rrodr658
       
      statistical facts about how many people switched to mobile services for traveling and paymemts
  • preventing guests from being locked out of guestrooms due to low battery status on their device, mobile wallet-based digital keys also serve to further provide a more seamless and hassle-free travel experience from start to finish.
  • offers guests increased security and reduces the risk of a lost or stolen room key
  • it meets short-term challenges because it reduces risk
  • it has incredible potential and long-term benefits for the future
  • mobile access solutions will continue to adapt and provide properties with digital convenience, reduced costs, sustainability and efficiency over the next decade and beyond.
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    This article was very informative about the effect of mobile tech within the hospitality indsutry. It definitely broke down how hoteliers were not very open to using this wireless technology but how the pandemic gave that push to hoteliers and now they are noticing how much travelers enjoy it. Hence, they are innovating the mobile access and enhancing their guests experiences with mobile access solutions such as food ordering, contactless payments, encouraging loyalty with mobile app download and to gain promotions, control in-room amenities, and more. This article also touched upon the increased security and reduction of lost or stolen room key, as it eliminated the need of a phsyical key. Essentially, mobile technology benefits the industry in the long-term.
Jennifer Beatriz Hernandez

11 Ways Mobile Technology Could Change Hotel Experience - 7 views

  • It is opening a variety of delivery mechanisms for personal guest services that are affordable, efficient and easy to use.
  • Hotel Room Keys - Technologies already exist that allow guests to safely use their mobile device as a room key by sending an encrypted signal to the guest's cell phone that is unique to each user.
  • Room Service – With the use of apps, you won't be tethered to your room in order to get room service
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  • Thermostats, Light Switches and more – All-in-one systems already exist, allowing guests to have central control of media, lighting, temperatures and more
  • Loss of revenue from one mobile device inspired change might lead to new and creative ways to reach the hotel's bottom line because of another change
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    Great article summarizing various elements a mobile device can be used for in a hotel. Mobile devices are becoming a priority in younger generations & are often used not just for phone calls, but also text messaging, web searching & games. It's no surprise they are now being used to check in at hotels, pay bills & order room service. Cell phones provide guests a unique customer service that is inexpensive, quick & simple to use. Using mobile devices as room keys is an example that will save the hotel money in not having to purchase thousands of room keys & having to deal with replacement cards for guests. There are several benefits to utilizing mobile devices in the hospitality industry, but there are also drawbacks. Guests may choose to play games on their phone or watch movies on their phone's screens instead of paying to watch a movie on the hotel's television or attending activities offered by staff. This reduces the face-to-face customer service that many hotels are recognized for. It may take away from the hotel's superior guest service if a request does not go through the mobile device or it malfunctions when a guest is trying to enter their room. Whether or not hotel managers like it, mobile devices are becoming popular among guests & should be implemented.
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    Great article, and it will be interesting to see how over time, the industry evolves to adapt mobile technology on property. While it creates opportunities for hotels and guests respectively it will also create opportunities for hackers and those who have malicious intent with the sensitive types of data. As soon as hotels figure out ways to make this work, hackers will figure out ways to crack the system. I think the industry would have to work with cell phone network providers as well as hardware providers to ensure that these devices and transactions can remain secure.
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    This article discusses how technology is changing the experience you have while staying at a hotel, by making it much easier for the guest. The article specifically address 11 areas in which technology is changing the whole experience. First is a mobile wallet, which will make paying the bill a breeze, by wirelessly sending credit card information directly to the hotels computer. Next, how about using your smart phone as a room key, as well as using it as the in room phone, connecting you to the front desk anytime any place. Or using it to order room service, and having it delivered to you anywhere on the property by using your phones location services. Next the article discusses virtual concierge desk, which can be scattered around the property, making it easy to make dinner reservations without having to wait in line. And the last main points that are discussed are controlling the temperature, lighting, and in room entertainment from an app on your smart phone, letting you turn off and on lights from bed, and changing the temperature before you even get back to the room. And one day when you forget your smart phones power cord and think your taking a step back in time, because you cant use any of the new technology, no worries their will be one in the room.
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    Mobile technology is constantly changing the way we do everything. Smart mobile devices dictate how we live our lives and how we travel. Here is a sampling of eleven items that may be drastically different in some hotels of the near future: 1. Currency 2. Hotel Room Keys 3. In-Room Phone 4. Concierge Desk 5. Room Service 6. Front Desk Attendant 7. Printed Hotel Promotional Material 8. Alarm Clocks 9. In-Room Entertainment 10. Thermostats, Light Switches and more 11. Power Cords
Ganna Gorbachuk

Transforming Business with Mobile Payments - 12 views

  • Mobile systems are transforming the payment environment. According to investment bank Barclays Capital, U.S. mobile commerce sales--that is, purchases made on smartphones and tablets--hit $5.3 billion in 2011, up 83 percent from the year before. Generator Research, a consulting firm specializing in digital media, projects that by 2014, usage by consumers will grow 600 percent to 490 million worldwide.
    • Joe Cilli
       
      Interesting information. Keep in mind there is a high level of cannibalization in that mobile sales are increasing, but the bottom line is unchanged because in-store sales are decreasing. In short, the amount of transactions and dollar amount is roughly the same; it is, however, important to recognize the shift in consumer purchasing patterns.
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    Great article on the rise of mobile payment systems and how businesses who in the past may have been cash only or otherwise are seeing increased sales as the ability to take credit card payments with little hardware and software infrastructure costs. Down the street from me is probably my favorite Rib joint in town, Uncle Rodney's House of Ribs is the name. I love that place, but rarely go because they are a cash only business due in large part to the fact that the owner does not wish to pay for wireless or otherwise internet related services to make his business able to accept credit cards. What are everyone's thought to the increased use of mobile payment systems for restaurants and other businesses?
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    I think mobile payment systems are great. I personally have not used them very much but I think they would be very handy at events. I am a Timberwolves season ticket holder and my seats are close to the court where a serving staff is able to get food and beverages for you. Fans are able to pay with credit cards but the server has to take your card to the back area to ring everything up. If the servers were able to carry mobile credit card readers they would be able to speed up transactions and take more orders. It would be a benefit to everyone - the team would be able to sell more items, the servers would make more tips, and the fans would be more satisfied. If someone wanted to keep an open tab until the end of the game I'm sure there could be an app for adding items to a specific seat location instead of doing multiple credit card transactions. I'm sure mobile payment devices are being used by staff at many events and I'm a little surprised it hasn't made it's way into the Target Center yet.
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    That is an interesting artivle talking about the mobile payment that i have not seen in my life. If i was a owner of a store or a restaurant, i would like to try this technology that help to save my money and increase my businesses. On the other hand, as a customer who is asked to pay in this way, i would worry about the security problem because i dont know how it works.
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    It sounds great. I think it is convenience, cause I can pay by my phone whenever I need. But maybe the biggest problem is the security. How to guarantee it, we always use mobile connect ing internet which increase the danger coefficient.
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    I like this idea of mobile payments. It saves business people time and money which they were supposed to spend on the traditional way of credit card payment. It turns out more likely to be a self-monitored business transaction way. However, before signing the contract, the business owner should consider the security level of this payment method from the customers's standpoint. I'm pretty sure that some customers may feel weird and unsecured when they swipe their card on a mobile device.
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    This is a fascinating article. On one hand I can absolutely see the benefits for a mobile business or a business that increases it's sales by accepting mobile payments. It also seems that security would be increased for the merchant as there is not much cash available on hand for petty thieves. The crooks of the future will need to be technologically sophisticated. The increased use of smart phones has greatly increased my small business as many of my customers make their purchases through their smart phones. My personal concern is that our country will see an increase in debt and over spending as purchasing with your credit card account becomes even easier. Will it even be possible to pay with cash in the future or will it all be electronic? Also, what happens if your cell phone is stolen and all of your financial world is on there. Do these scanning systems have much security if there is not a credit card to verify a signature against? Is everything stored in cyber space where the phone thief cannot reach it without expensive technical knowledge?
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    While a few hundred years ago a life of an average person in a small town could consist of two or three events as a war in his country, governor's marriage and a crime in the neighborhood. In today's world the same as centuries ago every moment is full of things which happen somewhere but now we have a unique opportunity to know about them almost few seconds after they happen. Technology can make a huge difference in a small business when an employer finds a right time to use innovation, as Miki Nishihata and Joey Garza did. Their companies got an advantages of using card readers. Mobile systems are transforming the environment of sales and payment processing. A thing which simplifies the prosess of transaction is a benefit because a lot of consumers prefer FAST and EASY shopping when every minute may cost. Assuming all this information a Square company was created by Twitter co-founder Jack Dorsey and glass artisan Jim McKelvey. Nowadays almost everybody has a mobile phone and credit card and combining those two things with an innovative technologies of online sales is a fantastic invention!
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    This is an interesting article, and it is quite amazing to see how the way of payment is drastically shifting with new technological devices such as smartphones, card readers. Just a couple of years ago, if I wanted to buy something online, I had to start my computer then go on whatever website I bought something from which took some time. Now, however, I don't even have to turn on my computer to purchase something on the web because I can buy many things through my smartphone whenever and wherever I want. It is a lot easier and faster than what it used to be.
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    Spasibo bolshoe za interesting article! Ona mne ochen pomozhet v moem research!
Marcos Oliveira

Mobile Restaurant POS Technology Helps Payment Flexibility - QSR magazine - 0 views

  • With smartphones getting smarter, smaller, and speedier all the time, concurrent advances in mobile point-of-sale technology are presenting restaurants with the opportunity to make their POS systems mobile.
  • There are now numerous POS platforms that leverage the iPhone and other mobile devices, including Android-powered smartphones and tablet computers like the iPad, so that restaurants can process payments in the field with a credit-card reader
  • Traditional POS has been very regimented and costly, but mobile is very adaptable, not only in terms of payment but in terms of marketing tools from an ever-growing number of third parties.”
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  • While mobile POS is often touted as a boon to full-service restaurants—it can allow customers to pay at the table through a credit-card reader attached to a mounted iPad, for example, and waiters can log orders on a smartphone that zip back to the kitchen at 4G speed—the technology also has service-oriented benefits for quick serves
  • Beyond mobile POS’s value as a portable cash register is its potential as a conduit for invaluable consumer insight. Whereas restaurants are able to glean very little personalized information from credit-card transactions, they can learn a lot when customers use the mobile payment apps or opt in for an array of alerts and updates via their smartphones.
  • The mobile POS … allows us to capture valuable data that gives us a better idea of our customers’ spending and buying habits
  • mobile POS platform called Sage Payment Solutions for processing credit cards
  • Smartphones open up very exciting opportunities when it comes to business-consumer communication
  • As mobile POS technology evolves, an operator will be able to send coupons to opted-in customers’ phones based on their shopping habits or geographic location.
  • the potential of mobile POS far outweighs the peril. The technology is in its infancy, and new developments are on the horizon. These include near-field communication, which allows smartphones to share data with other devices that are in close physical proximity, and EMV cards, which have microchips that allow them to interface with mobile phones.
  • “mobile technology is in the first inning
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    With smartphones evlving and getting smarter, smaller and speedier it is allowing for advances in mobile point-of-sale technology especially in the restaurant industr. There are now numerous POS platforms that support both iPhone as well as android. Tablets and iPads are also supported so that restaurants can process payments in the field with a credit card reader. Traditionally POS have been very costly and structured; now with mobile technology the flexibility is convenient, fast and user friendly. New applications allow restaurants to store customer spending patterns without retaining their personal credit card information. the use of smartphones also opens up very exciting opportunities when it comes to business-consumer communication. Restaurants can send text messages containg discounted coupons to their establishments. The key is to not over do it as customers may become annoyed with too many text messages. This article delat mainly with the restaurant industry but did mention the evolution of technological advances with the use of smart phones. Form personal experience I have used my iphone and ipad to conduct credit card transactions utilzing squareD which provides free of charge a mobile credit card swiper that is connected to the microphone port of either the iphone or Ipad. there is not monthly contract or fee. The only charge is 2.5% per settled credit card transaction and the amount is automatically deducted from the batched amount and within 1-2 business days the funds are deposited directly into ones checking/savings account. This is convenient, fast, and easy. I have been able to secure payment right on the spot instead of either handling cash which is always a ahzard or the risk of accepting checks. the use of smartphones and tbalets have revolutionozed the way business is being conducted making it fast, easy, and convenient to both cutomer and busoness owner alike.
Mengchao Li

Does the Cloud Make VoIP More Hospitable? - Unified Communications Strategies - 1 views

  • The current technology is creating opportunities for hospitality providers that specialize in hotel technical infrastructure: a hosted provider of not only voice, but PMS, Internet access, premises infrastructure. Several hybrid IP systems now support a gateway mode – where the on-premises solution is effectively a gateway controlling all the analog rooms. Centrally managed and controlled – integrated into a multi-tenant web based PMS – backed by a 24-hour help desk and NOC, could be the ticket to get hospitality VoIP.
  • Two issues are keeping IP out of the rooms: complexity and cost. The local staff just don’t have the time or skills to deal with complex phone systems. Even selling local ads isn’t worth the cost or effort of replacing the system, though these benefits could be more attractive regionally, or even nationally. IP systems make a lot of sense for the business phones, but room phones are likely to remain analog for now due to the cost disparity of the endpoints. IP phones continue to get cheaper, and maintenance of copper lines continues to rise. Eventually, the phones will become IP.
  • The rooms mostly remain analog, but IP phones offer benefits at higher-end properties. IP phones offer the elimination of separate cabling. Hotels could potentially sell ads on the phone that range from color picture ads to speed-dial settings like “Pizza Delivery.” Some vendors are creating optimized phone-top IP applications for hospitality that make it easier to request a car from valet parking, book a tee time, or check out. IP phones could also be designed to be a mini access point to support the increasing number of tablets.
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    This article talks about 3 stages for the telecommunication development in hotel. Hotel could absolutely use the phone 2 decades ago which is much more convenient to keep in touch with each others because of the lack of the mobile phones. But after the cellphone came out, hotel couldn't make more benefit from the phone calls which were just used for internal communications, morning calls, housekeeping and so on. After 2000, another technology was created which is call VolP( voice over the internet or IP phone) which could do more than a phone, such as Ads on the IP PHone. but it could not be widely used because of the complexity and cost. There is a new technology coming out called cloud which combines all the stuffs-- Telephones, PMS, Internet, and cable plant together and make employees or customers easier to learn. For example,a hosted provider of not only voice, but PMS, Internet access, premises infrastructure. Several hybrid IP systems now support a gateway mode - where the on-premises solution is effectively a gateway controlling all the analog rooms. Centrally managed and controlled - integrated into a multi-tenant web based PMS - backed by a 24-hour help desk and NOC, could be the ticket to get hospitality VoIP.
Cindy Saunders

More Than 1 in 3 Mobile Phone Owners Subscribe to Mobile Messages from Businesses | New... - 1 views

  • The study found 36 percent of mobile phone owners subscribe to receive mobile messages from businesses, and of those subscribers, 90 percent opt to receive mobile messages from one to five businesses.
  • Businesses have an opportunity to reach mobile phone owners who do not currently communicate with companies via mobile messaging, according to the study. Forty-eight percent of mobile phone owners who do not subscribe to receive mobile messages from businesses would opt in if messages were customized to their specific needs or preferences, signaling a need for businesses to shift from sending mass messages to more personalized information.
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    This is an article about how 1/3 of all consumers would subscribe to receive mobile messages from their favorite suppliers, retailers, etc. It is interesting to note that 70% of respondents to the survey would not use mobile messaging with their work colleagues, but they will with financial institutions, healthcare (even to using mobile messaging with their Dr.) and travel instances/ie confirmations. Further, nearly half of consumers would subscribe if the message was personalized to them based on their specific choices or preferences.
Dongyun Oh

Camera At The Cash Drawer? Mobile POS and Cash Transactions - 0 views

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    New technology brings new capability. Within the retail POS hardware industry, new technology is driving change in retail hardware platforms. Cloud-based software, coupled with the emergence of powerful and feature-rich mobile devices, offers new possibilities for retailers to better serve and engage their shoppers at the Point of Purchase. Typical construction of a Point of Sale cash register is centered on a PC workstation. These cash register systems are often positioned in one or more fixed locations in the retail store. They might be served by an array of peripheral devices: a touch display, a customer pole display, a handheld scanner, a receipt printer, and a cash drawer. These peripheral devices are typically configured with serial or USB interfaces and connect to a port on the PC workstation dedicated to each device. Software developers engage each device through OPOS or native DLLs drivers created by the hardware manufacturer. In this setting, a shopper is compelled to queue up at the cash register and stage their goods for itemized sale. By contrast, software functionality and mobile device technology allow a retailer to bring the Point of Sale transaction to the shopper at their Point of Purchase. In this way, a retailer can increase shopper loyalty by providing a more convenient, more personalized, and more interactive transaction experience. A purpose-built Point of Sale solution can be developed from the ground up for the mobile transaction faster than ever. Hardware manufacturers are creating new solutions to support this trend. By selecting hardware that maximizes the benefits of a mobile transaction, a retailer can significantly improve system performance and significantly reduce the total cost of the system. However, the current PC-centric workstation architecture presents several technical challenges as a retailer chooses to deploy a mobile POS solution. Consider this example: A mobile credit transaction performed on a smart phone
avanzado

The disruptive mobile wallet in the hospitality industry: An extended mobile technology... - 2 views

  • A self-administered questionnaire was utilised to collect data from mobile wallet users who have used a mobile wallet while dining out in restaurants and cafes. Other than technology self-efficacy and perceived critical mass, mobile usefulness, mobile ease of use, mobile self-efficacy, and perceived enjoyment were discovered to have a positive and significant association with the behavioural intention to adopt mobile wallet in the hospitality industry.
  • M-wallet is a service that enables users to store their debit or credit card information, pay for goods and services, and request/send money from/to their contacts [5]. Just like a physical wallet, a m-wallet can store credit card numbers, electronic cash, owner identity, information of contact, billing or shipping details and other information [6]. As the popularity of m-devices continues to increase, m-wallet is expected to be a prevalent payment method in the future for various financial transactions [4].
  • The Central Bank of Malaysia has been continuing its efforts to accelerate the promotion of m-wallet adoption and use [9]. M-wallet is expected to play a pivotal role in catalysing new consumer behaviours that move users away from cash and towards electronic transactions.
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  • In particular, 93% of Malaysians still prefer to pay cash when dining out [10]. In other words, the utilisation of m-wallet is only at a maximum of 7% in this context.
  • Also, owing to the COVID-19 pandemic that demands everyone to practice a “new normal”, m-wallet is encouraged over cash in making payments to avoid infection [27,28].
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    This article goes into depth directly within the Malaysian hospitality industry, of using mobile wallet specifically in restaurants. The Malaysian country wants to to only use mobile wallet however the citizens are mostly cash users. Mobile wallet or M-wallet is used on our telephones that hold our credit/debit card information and have the ability to pay services, people and more. It can be used in stores, restaurants, online and through applications. Malaysia would like to shed light on the m-wallet for their country to shift to a cashless society. As Covid-19 is a way for the m-wallet to be more seen and used to prevent cash exchanges therefore preventing spreading germs. It then goes into the theories and hypothesis of m-wallet as a whole; the technology used. There was a total of 450 questionnaires and 413 responses for the data in whether using mobile wallet was efficient and the level of difficulty it holds. While in this day and age we all have the ability to use mobile wallet. I believe this change in Malaysia will attract tourism from Americans being able to use m-wallet. This will then limit the currency change and we will be able to use our phones for payments without having to exchange money and being able to be as contact-less as possible. Now, while I do not know what the effects of Covid-19 have been in Malaysia, if the mobile wallet is now their everyday use. I hope that their shift has started to work and is making progress.
angelamenoher

Hotels see benefits in Africa's mobile trend - 0 views

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    Mobile marketing is in it's infancy in Africa but better for hotels to be there for its first steps than when it's about to graduate. Accor Hotels has started it's mobile app for online bookings in Africa but has experienced a slow growth in mobile bookings, unlike Kenyan hotel chain Sarova which boosts 10% of all bookings are done through mobile phones. 7 million people carry smart phones in Africa, and Kenya and South Africa are the most m commerce savvy countries with the highest mobile transactions. For optimum exposure as smart phone usage grows start promoting your hotels now with mobile apps.
Frances Mesa

2013: The year of three-screen hospitality - 0 views

  • Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the mobile channel: from $753 million in 2011 to $1.4 million in 2012, according to PhoCusWright research.
  • And yet, a careful analysis of all the industry stats and projections reveals a very interesting picture that not all hoteliers fully understand: The majority of the mobile bookings, roomnights and revenue are generated by tablet devices, not by smartphones.
  • Three distinct device categories constitute the three screens to which hoteliers should pay special attention in 2013: desktop, mobile and tablet.
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  • For all practical purposes, the desktop, mobile device and tablet all address different needs at different times of the day and week.
  • Google also reports different search dynamics across the three device/channel categories and a dramatic increase in hotel queries in the mobile and tablet channels.
  • 2013: The year of three-screen hospitality Google projects an overall increase in number of search queries by 24% in 2013, but search data differs dramatically across the three device categories. Searches from mobile devices will experience an increase of 68%, while searches from tablets will increase by more than 180%. Desktop searches will experience a decline of 4%.
  • 2013: The year of three-screen hospitality Google projects an overall increase in number of search queries by 24% in 2013, but search data differs dramatically across the three device categories. Searches from mobile devices will experience an increase of 68%, while searches from tablets will increase by more than 180%. Desktop searches will experience a decline of 4%.
  • Hotel marketers should consider either enhancing their desktop website for the touch-screen tablet environment or building a tablet-only version of their website in addition to their desktop and mobile sites, which all should be managed via a single digital content depository-enabled content management system
  • Hotel marketers should consider either enhancing their desktop website for the touch-screen tablet environment or building a tablet-only version of their website in addition to their desktop and mobile sites, which all should be managed via a single digital content depository-enabled content management system
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    Three screen hospitality: Desktop, Mobile phones and tablet. All three channels must be integrated in the hotel's multi-channel marketing strategy.
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    This article was about the three-screen in hospitality: desktop, mobile phones and tablets. As technology progresses hotel marketers have to keep up with all the new technology to keep their future guest happy and satisfied. Nowadays, future guests can book through their desktop or mobile phone or tablet. Therefore, hotels have to improve their websites so guest can access the website through the different three devices. There are different content needs- Each device has to meet different needs and different user intent- Each device is used for different situations, like mobile phones vs Tables to book a hotel (entering your credit card information). Lastly, Mobile vs. Tablet connectivity- tablet needs a Wi-Fi connection and mobile devices use telecommunication carriers.
Wei Ding

What is mobile technology and what are the benefits? | Business Link - 0 views

  • Mobile technology is exactly what the name implies - technology that is portable. Examples of mobile IT devices include: laptop and netbook computers palmtop computers or personal digital assistants mobile phones and 'smart phones' global positioning system (GPS) devices wireless debit/credit card payment terminals
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    This article talks about what is mobile technology, mobile technology is widely used in the world today and a variety of communications technologies are based on mobile devices. Those devices are such as wireless fidelity, Bluetooth, third generation and so on so forth. It is lots of benefits for mobile computing. Mobile computing can increase the service you offer your customers. Also, more powerful solutions are able to link you directly into the office network when working off site. You can access your accounting systems or database while working off site. However, some drawbacks of mobile technology also exist. There are costs involved in setting up the equipment and also training required to let people know how to use mobile devices. In addition, the data are not secure under mobile IT devices.
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