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ravicka

Effective Marketing Strategies for the Hospitality Industry | b2bmarketing.net - 0 views

  • In the digital age, social media MUST be a part of hospitality marketing and it goes without saying that every hotel or restaurant needs to have a high quality website – preferably with an online booking system.
  • With hotel review sites such as Trip Advisor becoming more and more popular it’s important to have a digital presence and be involved
  • you should also have a Facebook page and Twitter page where you can interact with your customer – plus you can highlight special offers and events at your business and throughout the local area. Think about it, the more followers you have digitally, the more people you can connect with and attract to your establishment
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  • Emailing marketing campaigns are a fantastic way to remind customers of your existence, especially during low-season. Here you can highlight special offers, special events or awards that you’ve won.
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    In the article "Effective Marketing Strategies for the Hospitality Industry," author Grace Owen highlights the importance an online presence to gain market share. She showed how popular online sites that are frequented by the general public can assist in bringing patrons to hospitality establishments and increase market share. According to Ms Owens, "in the digital age social media must be a part o hospitality marketing and it goes without saying that every hotel or restaurant must have a high quality website." Regardless of how one may feel about technology it is important that it is incorporated in the marketing campaign as this is the way to reach persons and engage with them and a company that chooses not to embrace digital marketing will be at a disadvantage.
xwang083

3 Reasons Why you Need to Invest in Proximity Marketing Now | Beaconstac - 0 views

  • proximity marketing is the act of advertising to a customer based on their location.
  • 1. Your competitors are already getting smarter by embracing proximity marketing
  • According to the 2015 Store Operations Survey, 29% of retailers already have beacons in stores while 17% more plan to add beacons, which would bring the total number of retailers with beacons to 46%.
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  • (1) 71% were able to track and understand customer browsing and buying patterns
  • (2) 65% were able to target customers down to the aisle level (3) 59% of customers are more engaged in the store (4) 53% were able to create more relevant and compelling offers in the store (5) 24% saw an increase in sales
  • Big Data
  • (1) Optimize the layout of your store by tracking customer walking paths and dwell times. (2) Use saved data like favorited items, recipes, experiences or entrees to direct users to their desired object inside your store or on your menu. (3) Increase staff performance by utilizing data from a mobile survey pushed to customers as they exit your store.
  • 2. Your customers have already dedicated their attention to their phones
  • (1) The average clickthrough rate (CTR) for a Facebook ad is 0.119%, according to a recent Wordstream report (2) The average clickthrough rate (CTR) for an email is 1% to 3%, according to a recent report by Mailchimp (3) The average clickthrough rate (CTR) for beacon based push notifications can be as high as 80%, according to the data published by push notification technologist Kahuna
  • 3. The online world is fast coming offline
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    Proximity marketing is the act of delivering advertisements to customers based on their location. However, as more and more proximity marketing activities begin to take place, marketers everywhere are now beginning to realize that proximity marketing is more than just providing vouchers and coupons.If used properly, proximity marketing can even help you increase customer retention. Wénzhāng tōngguò sān gè wéidù 1. Tōngguò cǎiyòng jiējìn yíngxiāo, nín de jìngzhēng duìshǒu yǐjīng biàn dé yuè lái yuè cōngmíng. 2. Nín de kèhù yǐjīng jiāng zhùyì lì jízhōng zài shǒujī shàng. 3. The online world is fast coming offline. 展开 99 / 5000 翻译结果 The article passes through three dimensions 1. By adopting proximity marketing, your competitors have become smarter and smarter. 2.Your customers have focused their attention on their mobile phones. 3. The online world is fast coming offline.
Manali Rabari

Revitalized E-mail Marketing Campaign Boosts Event Biz for Hotel | Case Studies | | Hos... - 0 views

  • The Hutton Hotel is a relatively new, boutique style hotel in the Nashville
  • In order to raise the awareness of The Hutton Hotel to event/meeting planners, quarterly email blasts with photos of thespace and info were deployed, but in order to attract new clientele and gain attention of current clients, something dramatically different was needed.
  • The campaign has helped to raise awareness for the hotel, and some current hotel guests have even stated that they had not been cognizant of the event space until seeing the video e-mail.
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  • Spectrio is an all-inclusive audio/video/digital marketing company that was able to work with The Hutton Hotel to create a video email that could go out to the blast list, with the hope that this unique promotional medium would show the hotel to clients without them ever having to visit the property.
  • Working with Spectrio, The Hutton Hotel utilized a mixture of this video content and still photos combined with music and narration and links to event pages on Hutton’s website for this new e-mail campaign, which would showcase the widest array of possibilities for events from corporate meetings to social gatherings that could be held at the hotel. The blast was sent out this past spring to more than 14,000 email addresses of meeting planners who have either been to the property or were with the hotel through other efforts,  and the results were that 16.88% unique visitors read the message, up from the normal 12% rate that was the norm for the hotel’s e-mail efforts.   The campaign has helped to raise awareness for the hotel, and some current hotel guests have even stated that they had not been cognizant of the event space until seeing the video e-mail. Ultimately the hotel’s management has learned that to use an effective e-mail for marking purposes, video doesn't have to be specially shot footage or even be full-motion video, it could be done with graphic, pre-existing footage. Due to the success of the campaign, The Hutton Hotel plans to create a new video and send another targeted email to its corporate guests
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    The Hutton Hotel that is a comparatively new and boutique style implemented new e-mail marketing in order to increase the clientele's awareness about their properties. The hotel developed this new e-mail marketing with the help of Spectrio that is an all-inclusive audio/video/digital marketing company. By using an existed short promotional film video of the hotel, Spectrio and the hotel created new video about hotel properties such as an event space to show the hotel and attract clientele without visiting in advance. This new e-mail campaign not only includes new video content but also still contain photos combined with music and narration and links to the Hutton Hotel's website like previous version of E-mail campaign. This new campaign increased the effectiveness of hotel's e-mail effort as well as enabled the hotel to raise the clientele's awareness .
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    By creating a video to showcase the hotel's major feature by the use of simple video they were able to create engagement with potential meeting planners that previously weren't aware that such a space existed. The video was not a significant cost since it was footage that already had been used for other purposes. But by using this footage for a new purpose has created a wider audience they previously had not been able to reach. This targeted strategy to meeting planners is much more effective than simply sending out traditional marketing materials. It reached the people the hotel was seeking to target to increase the awareness of the space, to create more potential business. The hotel also plans to send out a targeted email to corporate guests in the hopes of the same success rate.
Amanda Alvarez

WebRezPro Property Management System Delivers AppConnect® Solution for Email ... - 0 views

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    WebRezPro recently made the news announcing their integration with constant contact suite of online marketing tools. This integration "automates the flow of guest contact information from WebRezPro PMS into the hotel's constant contact email marketing account." The President of World Web Technologies Inc., Frank Verhagan, explained that "with this interface, our mutual clients no longer have to manually export a spreadsheet of guest information from WebRezPro, filter the data and import the information into their constant contact email marketing account."
Odette Beauvil

Email Marketing The Right Way - 0 views

  • The digital age is a boon for marketing in the travel and hotel industry. It makes promotion and communication easier than ever before. Through the personalized medium of email, it is even more easier and safer to communicate for hotel bookings.
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    The article explains in depth why e marketing is the right way. Marketing involves a product from the geographic location, price depend on the preferences and income of consumers in the target market, the place is the distribution points where the product is available, and promotion methods and media is what the tourism service uses to communicate the availability and benefits of what it's offering, which is a marketing mix.
Chang Ren

InterContinental Hotels Group launches Meetings Online with GroupMAX - Spice News: Spec... - 0 views

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    This article is about a new meeting system that IHG launched for meeting and events booking across 23 of its hotels in Australia and New Zealand.It can be used by any standard web browser or smartphone. It is also equipped to handle various unique business needs including multiple types of events and attendees as well as a wide range of booking methods, payment types, languages and currencies. * Online Hotel Booking: It can help to encourage more delegates to book within the block.  * Live Event Tracking: Meeting organisers can optimise their room block contracts.  * Automated Room Lists: it can secure - eliminating the risk associated with transferring private financial detail across email.  * Increased Pick-up: It will help to maximise event traction through automated email reminders which act as an early warning system for delegates and in turn, maximise block traction.  * Professional Email Marketing: hotels are able to leverage GroupMAX's integrated email marketing platform to create new service opportunities which can be communicated to delegates prior to arrival.
anonymous

10 Best E-commerce Practices for Hotels - SmartGuests.com Blog - 1 views

  • With 57% of all hotel bookings made online and 97% of all travelers searching for a place to stay using the Internet, the importance for hotels to adapt best ecommerce practices is more important today more than ever.
  • 1. Use High Res Photos
  • No guest in his or her right mind would book a hotel without seeing photos of the property first. Beautiful photos is a deal breaker when it comes to almost all hotel bookings. Make sure that you use high res photos on your hotel website and make sure that you upload new ones regularly.
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  • 2. Build Your Credibility
  • Let’s face it – there are unscrupulous hotels who don’t care an iota about their guests. They trick their guests, overpromising in terms of their facilities and amenities and delivering sub-par service. This is why a lot of travelers have developed a healthy level of skepticism toward hotels and this is why it is important that you convey credibility on your website.
  • 3. Make It Extremely Easy To Book a Room in Your Hotel
  • 4. Display Customer Service Channels Prominently
  • Best e-commerce practice dictates that you should always be reachable to answer questions from those who want to book a room with your hotel, but need their questions answered first. Not having this information prominently displayed on your site can spell a difference between a non-booking and a successful booking.
  • 5. Make Your Website Easy to Navigate
  • 6. Have a Single Call to Action Per Page
  • 7. Ensure That Your Website is Mobile Friendly
  • 8. Ensure That Your Website is Secure for Financial Transactions
  • The Internet is always under attacked by various security threats and one of the issues that always make people wary is the security of their financial information online. This is why it is important for you to demonstrate that your website can handle financial transactions safely.
  • 9. Always Have an Email Collection Mechanism in Place
  • 10. Use Persuasion Elements
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    With the majority of bookings done through the internet, hotels need to find the best ways to make their websites attractive and engaging for a guest. Here are the ten e-commerce ideas that a hotel should strongly focus on. Number one, high quality images. A guest wants to see your property, and see the amenities that are offered. Provide a clear image of these items to them, so that they are aware of what makes the location great. Two, focus on the location's credibility. and build a reputation of trust for your location. Guests do not like to be fooled, so you must prove that you have integrity to gain business. Three, simplify the booking process. For many people it might not be an issue to navigate through the internet and book a room, but for some people it is. Make sure that the process of booking a room at your sight is very easy, and is comfortable for any guest. Four, integrate customer service channels. If your guests have questions before booking, then try to answer them as fast as possible. This works with the second step of improving credibility. Five, not only should you make the booking process simple, but the navigation process as well. Your layout should be clear, and guests should easily be able to figure out where it is that specific information is found. Six, have only one call to action per page. A call to action is a phrase that when clicked on, creates a certain thing to happen. Like clicking on a button that says "Reserve now", and then being led to a reservation page. It is important to only put one on a page, because several can seem cluttered and confusing. Seven, make the site friendly to cellular devices. Many of the reservations are done last minute, and on a cellular device. Make sure this is easy for your guests to do. Eight, the importance of PCI. There are many threats out there to our finances, and as a place of business it is up to you to secure the financial information of the guests, to avoid any fraud or theft. Nine, optimize o
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    In today's society it is extremely important for the hotel industry to make use of the e-commerce technology. This article focuses on the ten best e-commerce practices. Best practice number one is to use high resolution photos that are a true representation of your hotel. These photos should be frequently changed and of good quality. Secondly, show your guests that they can trust you and your website, by building credibility. E-commerce is designed to make the process better, thus, thirdly, ensure that it is easy to book a room through your website. The fourth best practice is to ensure that you are clear about ways that your customer can reach out to you for information. show that you are accessible. Next, the author mentioned the importance of making your website user friendly and easy to navigate. Additionally, have one call to action button so that customers are not confused as to where to make their selection or booking. Consumers are now using cellphones more to book hotel accommodations, thus, another best practice is to ensure that your website is mobile friendly. Internet security is a concern for consumers. Best practice number eight is to ensure that your website is secure for financial transactions. The ninth best practice is ensure that you make use of email marketing. Your website should have the ability to collect emails from each user. The final best practiced listed in the article is to use marketing techniques like persuasion elements that go the extra mile to convince guests to book their hotel. The ten best practices outlined were listed for hotel operates to analyze their website and identify ways to improve if necessary.
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    My company works specifically in the short term rental space, and I wanted to comment on number 9 and offer some insight and results from properly managing your email list. First and foremost, having an email list increases return customers to your platform or rental site by over 300%. Most companies in this space have spent countless hours creating and defining specific messages to potential guests, which begin from the first time they visit the site, all the way until they checkout. Each time these touch points, through email or other communications, increase the likelihood of the guest to use the rental company, condo association, or hotel year in and year out. A new method of communication that is being used industry wide is through text messaging. I believe that this form of e-commerce will enable faster delivery of information to customers and allow managers to personalize experiences at the hotel or property. This follows along the lines of remote locks and other services that are technology based rather than requiring personnel to execute, greatly reducing overhead costs.
swhit149

E-Marketing: Definition, Tips, and Best Practices | Cleverism - 0 views

  • E-marketing is the mix of modern communication technology and traditional principles that marketers usually apply.
  • electronic media, more known as the internet (
  • used by your company via direct emails, blogs, SMS or text messaging, web pages, videos, banners, pictures, advertisements (like pay per click, display or social media advertising)
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  • e-marketing is that its impacts are quantifiable
  • ROI or return on investment can be greater than more traditional marketing strategies.
  • according to your company’s goals, product types, business capacity, target market, and other criteria related to your decision making processes.
  • Complete Accountability.
  • New Marketing Routes
  • Cost Effective Marketing.
  • ew site visitors are search engines.
  • incorporate all key phrases into the text in a natural manner, for at least 3 to 4 times.
  • three main steps
  • Appear on top in Google search results.
  • title of your web page
  • short but descriptive file names for your pictures.
  • Make Google understand your pictures.
  • Update your website and continuously offer useful and updated content
  • Always update your website and keep it fresh by having a blog, announcing sales, special offers, and new products.
  • avoid meta keywords.
  • Increased Reach and Audience.
  • contribute to discussion groups and forums
  • Keep track of your competitors
  • Although Amazon and eBay are popular, the margins they offer you are low
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    This article really goes in depth about e-marketing and smart ways to go about when it comes to your business. It highlights the do's and don't in majority of each situation you may be faced and how to always manage your company on a daily. E-marketing is something that needs to be managed, looked through and updated on the daily to attract new and occurring customers.
knare002

4 Advantages of Internet Marketing for Tourism - 0 views

shared by knare002 on 17 Jun 19 - No Cached
  • Internet marketing offers no such cover. Consumers have just as strong a voice online as businesses do. On some channels, such as social media, their voices are louder.
  • Travel is expensive—sometimes so much so that it keeps travelers from fulfilling their dreams of visiting all the places they want to see. Because of this, many of them look for discounts. If you provide special deals to your social media followers and email subscribers (and advertise that fact on your site), you can easily build up a loyal customer base.
  • The Internet has become an extremely useful tool for travelers and tourists. It provides a wealth of information on destinations, resources for planning trips, and reviews from previous visitors.
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    This article explains how to use the internet to market a hospitality and tourism business and it's advantages. Using various tools such as mobile apps and social media are effective marketing tools. The article explains how travelers research destination prior to booking travel, so it is in the best interest to display detailed information using the various tools. The cost of internet marketing is less than the traditional print, mail, and ad space. The internet offers instant speed of delivery compared to the traditional methods. Offering exclusive deals for email subscribers can boost customer loyalty.
jenelleforbes

7 Hospitality Digital Marketing Trends for 2019 | Blog - 0 views

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    This article is about how to e-Market your hotel. Being that there are over 700,000 hotel and resorts world wide marketing is very important to your establishment. The article advises to use separate marketing campaigns for each generation, by doing email marketing. Social media is great place to market for hospitality.The article also advises to make you website stand out from the rest with photos.
cingram21

How Artificial Intelligence Is Changing the Future of Digital Marketing - Business 2 Co... - 0 views

  • Artificial Intelligence (AI) can think, read, and react almost like humans when trained with a large enough data set.
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      This provides some insight into artificual intelligence with a primary focus on developments in digital marketing. I especially found this helpful because it discusses analyzing large amounts of data that we as humans cannot make fair and unbiased decisions on. This is similar to the revenue management systems in use today. It also discusses the role fo chatbots in marketing. The article also ends with a few case studies.
  • Menial and redundant tasks like data entry, segregating leads from a marketing campaign, and responding to FAQs by customers can be easily handed over to chatbots and AI.
  • a machine learning model estimating the likelihood that a customer will churn can uncover factors driving churn rates and enable decision-makers to change business strategies and processes.
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  • By analyzing data, AI can easily predict the purchasing behavior and decision-making of target customers, improve user experience, and provide customers with what they really need.
  • AI is unlocking the potential of hyper-personalization through personalized product recommendations, intelligent content recommendations, and customer support suggestions.
  • According to a recent survey, 71% of marketing respondents say that brands do not understand consumer fundamentals. Therefore, 66% of marketers said they want brands to invest more to build customer awareness and relationships.
  • You no longer need to invest your time into menial tasks like responding to repetitive queries or FAQs to market yourself and your business because AI assistants like AmazonEcho can do it for you.
  • From purchase to flight booking, to giving you necessary recommendations and even financial management.
  • Product recommendation utilizes technology to create personalized content recommendations for users, such as people who buy X also buy Y.
  • Machine learning and auto-learning analyze the data of millions of consumers and generate the best time and day of the week to contact users, recommended frequency, and the most intriguing content in the subject and title of the email, which will lead to more clicks of the mail. The A / B test is time-consuming and may have some errors. So, in this sense, AI is your best friend in personalizing each subscriber’s email content.
  • By 2021, 75% of enterprises will use AI for their businesses.
brobb009

8 Vital Email Marketing Tips for a Successful Hospitality Industry Campaign | By Gloria... - 1 views

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    This article highlights all the benefits of email marketing and how essential it can be to your business. Email marketing not only works as a tool for customer feedback but promotion and marketing to keep guest up to date on your businesses offers. This tool also engages customers with incentives through rewards programs, in the long run gaining a loyal customer.
Hui Chen

Hotel Internet Marketing by Vizergy - 0 views

  • Cornell Hospitality Research reports more than 80% of travelers do at least one travel related search when planning. But the most beautiful hotel website design is essentially useless if it cannot be found.  Professional, recurring SEO is a key component of hotel Internet marketing and allows you to rank prominently on Google and Bing.
  • Pay-per-click (PPC) advertising
  • display remarketing
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  • Establish strong relationships with your past and future guests, build loyalty and offer specials with do-it-yourself or full-service email marketing. HTML designs match your brand and link to social media, while the content engages recipients.
  • Be found across the Web's largest local search network.
  • A strong social media presence is vital to your property and should be integrated into your overall hotel Internet marketing. Travel shoppers connect with one another, but also connect with properties via social media.  Properly setting up and managing Facebook, Twitter, YouTube, etc. is key.
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    Hotel internet marketing leader, Vizergy introduces us 6 methods of emarketing for hospitality industry. They are: SEO (search engine optimization); PPC (pay-per-click advertising); Display Remarketing; Email Marketing; Local; Social.
zihanwang

What is event management software and do you really need it? - Lead Forensics - 2 views

  • The benefits of using event management software It can make your life easier The main benefit of using such solutions is that they can help you maximize registrations, while minimizing the resources that may otherwise have been needed. Once you’ve set up an event on your chosen software, then you should just be able to press go and let it get on with things – leaving you to concentrate on promoting the event. If you’re running multiple events, or a regularly occurring event, then this can be particularly useful. Saves time needed for manual processing Good solutions will help you automate most processes. They will offer features like registration tracking, payment processing and also tools that can aid audience engagement. You’ll be able to grab a quick snapshot of what’s happening, who’s registered, who’s paid, who went on to attend and more. Plus, you’ll have an easy way to track how much money an event is bringing into the business. It will save time for your communication sequences too. With just a few clicks you should be able to send out tailored emails, including “thank you for attending” messages to those that made it and “sorry we missed you” to those who didn’t. Aids professionalism and the overall experience A further benefit is that it can make the management of the process feel that much more professional. The whole experience should run more smoothly. Nothing should be missed, which you can easily risk with a manual system. The payment of any monies can also be managed more easily and you’ll have the ability to manage multiple events easily. Can help increase engagement Engagement is at the heart of all marketing. It needs to start long before an event takes place and be supported and encouraged during and after. Good event management software will provide tools to aid participant communication at all stages. It will also give you the ability to see and analyze the global picture of your overall engagement levels. Supports targeted activity Marketing is at its strongest and most effective when it is highly targeted and tailored to an individual. (The key principal of account based marketing). You can use specialist solutions to tailor your event and all associated marketing activity. For example, by creating unique guest lists and email lists, and sending out targeted emails to those different attendees using certain parameters. A holistic approach Overall, event management software can act as a hub, holding together all elements of the event’s process. It can help keep everything connected, from the agenda, to speakers, any sponsors and the attendees.
    • zeyupu
       
      Benefits of event registration system.
  • Hosting an event can be an effective marketing tactic for any business. They take considerable time and effort to carry out, but get it right and you could soon see a strong return on your investment. The power of an event – especially a highly tailored in-person one – lies in the opportunity it provides to get face-to-face with a target audience.
  • For businesses across all industries and sectors, they offer a way to showcase your knowledge, position yourself as an expert and generate a source of positive content. Importantly, they can help you move leads along the sales path and closer to making a purchase.
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  • The overall aim of any B2B marketing event must always be to give a good impression of the business and what it may be like to work with you.
  • It can make your life easier
  • Saves time needed for manual processing
  • Aids professionalism and the overall experience
  • Can help increase engagement
  • Supports targeted activity
  • You can use specialist solutions to tailor your event and all associated marketing activity.
  • A holistic approach
  • Lack of design options
  • he easiest way to check this out is to see if you can have a free trial or comprehensive demo.
  • Price
  • Support channels
  • Using new software will often mean a steep learning curve, so see what is offered to help you through that process and beyond.
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    Hosting an event can be an effective marketing tactic for any business. They take considerable time and effort to carry out, but get it right and you could soon see a strong return on your investment. The power of an event - especially a highly tailored in-person one - lies in the opportunity it provides to get face-to-face with a target audience.
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    This article goes over the benefits of using event management, which includes making your life easier, saves the time needed for manual processing, aids professionalism and the overall experience, and can help increase engagement. Furthermore, it also supports targeted activity and a holistic approach. Some cons would be a lack of design options, the price, and support channels. The top solutions would be implementing Splash, Eventbrite, Bizzabo, EventPro, Cvent, Etouches, and XING Events
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    This article introduce several pros and cons of event management software. On the one hands, the event management can make the process easier for business and consumers and it can help increase engagement. But, on the other hands, The price can also vary greatly, with the most sophisticated and popular systems generally coming at the highest cost and some vendors offer a free version of their software with limited features. To recoup costs, these vendors may run advertisements on event sign-up pages or charge registrants a booking fee. That may influence users experience.
ahart054

Apple is turning privacy into a business advantage - 0 views

  • New features include ways to stop email tracking, burner emails, and a VPN competitor that obscures IP addresses.
  • Apple has introduced new iPhone features that restrict app access to personal data and advertised privacy heavily in television ads.
  • Apple’s privacy strategy is now part of its products: Privacy was mentioned as part of nearly every new feature, and got stage time of its own.
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    Apple announced Monday during their WWDC21 conference privacy-focused features and apps that will be coming for devices that have iOS15 or MacOS Monterey operating systems. These features include no tracking pixels which means the mail app will run images through proxy servers to defeat tracking pixels that tell marketers where and when messages were opened. Another feature will be private relay which hides users IP addresses which are used to infer location. Hide my email is another new privacy feature that will allow iCloud subscribers to create temporary anonymous email accounts to use instead of their real email address. Another new privacy feature is app privacy report which will tell you which servers apps are connected to as well as how often the apps use the microphone and camera.
Sherine Mattison

Online Marketing: Future Challenges for Hotels, by Kristie Willmott - 0 views

  • At first glance, transparency puts marketers at a tremendous disadvantage. Before the Internet, we could communicate our message through "one-way" media - newspaper and magazine advertising, for example, which consumers received but could not interact with. Opinions about us were largely limited to a handful of "critics" and travel writers. No longer; our critics can now be ubiquitous. But, in fact, this democratization of opinion has an upside if we use online marketing wisely. This is because the sheer number of comments and opinions on sites like TripAdvisor means that the truth about us will come to the surface; there are simply too many independent opinions to manipulate or distort the message unfairly. So, looking ahead, what do we need to do in order to master this transparent "brave new world?" First, we need to market to individuals, not groups. Much has been made of the importance of "generational marketing" and the need to target specific demographic groups. And, there is no doubt that different generations behave differently. Baby Boomers, we are told, search the Web less but send more email than Gen Y. Gen Y will continue to affect older and younger generations through its wholehearted embrace of all things digital. We have a worldwide aging population that has its own needs when it comes to online marketing, including things as simple as being able to read a computer screen. Many countries are already wrestling with issues of discrimination in regards to the digital age.
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    Customers at one time used to receive information about a business/ product through a media where there used to be no interaction. With the use of emarketing businesses have become more transparent. So for the future marketing needs to be done to individuals and not groups. " Much has been made of the importance of generational marketing and the need to target specific demographic groups." This is due to the fact that different generations behave differently and use the web differently. " We have a worldwid aging population that has its own needs when it comes to online marketing."
anonymous

What's Driving IT Investment in 2011? | News | Hospitality Magazine (HT) - 2 views

  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Elevating the guest experience
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
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  • Enabling operational efficiency
  • Empowering the mobile worker
  • Fifty-six percent of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience.
  • Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group . “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed. Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies. Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Key facts from the survey
  • A recent Motorola Solutions, Inc. study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment.
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
  • Elevating the guest experience
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed.
  • Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies.
  • Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Empowering the mobile worker
  • Fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results.
  • Currently, the most popular applications on two-way radios are project management (51 percent) and collaboration (41 percent). Unified messaging and remote management/monitoring have the highest rate of planned deployments into 2012.
  • Among survey respondents, tablets and VoIP handsets are the top two mobile devices planned for new deployments by 2012.
  • Enabling operational efficiency
  • Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities.
  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  •   More than one third of survey respondents represent companies exceeding $1 billion in revenues. Responses came from the executive suite, IT functions and managers closest to the day-to-day implementation of mobile solutions.
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    "The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce. "
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    This is a survey from The Motorola Solutions , it reveals how IT investment is gaining pace in hospitality industry. The resuults reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce.
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    Widely utilization and application of IT technology especially wireless and mobile technology are expected to increase in recent years.More and more hospitality organizations are realize the important role the mobile investment played in improving operational efficiency and enhance the customer experience. With wireless devices, hospitality organizations can save time of doing guest/attendee check-in, table-side order/payment or event ticketing which will improve operation efficiency and customers' satisfaction. According to survey results, tablets and VoIP handsets are the top two mobile devices planned for new deployments. Furthermore, right IT investment will increase revenues and have a good sales.
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    Motorola Solutions, Inc (MS) conducted a study and discovered that IT (information technology) spending is expected to rise in the hospitality filed in the years to come, practically in 2011. The main reason for the increase in spending on IT is because of the guest experience. According to MS, fifty- six percent of hospitality establishments plan to increase mobile investment to better outfit their workforces, advance operational efficiencies and boost the customer experience. The survey main facts included three areas; One, to elevate the guest experience Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Two, to empower the employees by giving them the correct tools, fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results. Finally, to enable operational efficiency, improvement, reliability, and extending range of current wireless data networks are the top three drivers behind 802.11n WLAN adoption - all critical network features to meet greater data volumes and increasing demands for access from the customer and mobile workforce. Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities. In North America, approximately one third of these venues have 802.11n, while European venues predominately have 802.11b/g.
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    This article is introducing a survey about information technology in the hospitality industry. It shows that there was a speedy increasing in IT investing which is aiming to improve customers' satisfaction and experience. Almost fifty-six percent of hospitality organizations plan to equip IT devices inside their organizations. Also, ninety-one percent of the hospitality decision makers have realized the importance of the mobile and wireless technology. There are three key facts that show the outcome of the survey. The first is to elevate the guest experience. The hotels are investing mobile and wireless technologies, also the video capabilities to improve customer satisfaction. The second one is to empower the mobile worker. The managers, security personnel and customer services all needs some applications to ensure the work efficiency and keep the management productive. The third one is to enable operational efficiency. It shows that the hotel wants to expand the ability of wireless and data transportation.
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    IT investment becomes a big part of the investment in the hospitality industry. A research had been done in 2011 to find what factors drive IT investment in the hospitality industry. There are three main factors, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. Management finds that improved guest experience is the top driver for mobility investment, and over half percentage of the respondents witnessed an increase in employee productivity. IT investment also enables operational efficiency and it is said that 3/4 of the hospitality organization have WLAN installed in their facilities. In my opinion, I believe it is the trend to invest in IT, because people cannot live without modern technology nowadays, and even if you do not want to change, your competitors will do so, which will ultimately makes you out of the market. So IT investment is very important, and businesses in the hospitality industry need to take more concern on IT investment.
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    The Motorola Solutions, Inc. study exposed that information technology spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. Mobility investments can elevate the guest experience by handling wireless email, guest check-in, tableside order/payment or event ticketing. Managers can empower the mobile worker by using smartphone. Installing the wireless LAN (WLAN) can enhance operational efficiency. Motorola Solutions conducts market research and provides indicators of the opportunities and challenges that mobility poses to hospitality enterprises.
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    This article shared information from a Motorola Solutions, Inc. study predicting that information technology (IT) spending in the hospitality industry would increase in 2011, with guest experience cited as the top driver for investment. The study revealed that 91% of hotel decision makers recognized the importance of mobile and wireless technology and that they would be focused on enhancing guest experience, empowering the mobile worker, and enabling operational efficiency. Motorola Solutions conducts independent market research and collected surveys from 161 qualified participants. I found this article relevant because guests are now expected the hotels they stay at to be able to meet their technological needs. I attended a conference just this week and heard multiple attendees ask if the hotel had wifi and how/where to access it. Nowadays, it's more of a necessity than an option for hoteliers to make the decision to invest in technology. Not only does this investment meet guests' needs and increase satisfaction, but it also benefits employees. According to the article, over half of the survey respondents who use wireless and mobile technology in their workforce saw increases in employee productivity and efficiency. Often times, if employees are able to be more productive and efficient on the job, there is a positive correlation with guest service and satisfaction. Thus, IT investments are crucial for hoteliers to make.
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    This article is talked about the IT trend in hospitality industry. From a recent Motorola Solutions, Inc. study, it showed that information technology(IT) spending in the hospitality industry is expected to increase in 2011. What is more, 91% of hospitality decision makers realize the increasing important of mobile and wireless technology. Then it introduced some key facts from the survey. They are elevating the guest experience, empowering the mobile worker and enabling operational efficiency. Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates. Successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience. This is the information technology trend for hospitality industry. And IT will become an indispensable part in hospitality industry.
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    Just like the saying in the article, in 2011, the investment is mostly focus on the mobile investments. As we know that with the development of the internet, more and more people can not live without the internet. So, it is very important for hotel or hospitality industry to put investments on this section. It is become the necessary part of the hospitality industry. So, increase the investments of mobile and internet will bring a strong advantages for your business and make you stand on the market.
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    The hospitality industry is investing in new technology to satisfy guests demands, it is important for hotels to provide wireless connections that are fast and reliable, this now also considered part of the guest experience.
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    A recent study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. 56% of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience. 91% of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. Based on elevating the guest experience, empowering the mobile worker and enabling operational efficiency, a survey about this was set up. With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.
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    Nowadays more than ever does technology make a difference in how we run our operations, how effective our operations are which results in how satisfied our customers are. The article What's Driving IT investment in 2011 talks about the advances in the hospitality industry providing us with some important statistics in IT investments. According to the article, technology spending is expected to increase with the focus on customer experience. Fortunately, the statistics shows that 91 percent of hospitality decision makers realize the importance of mobile and wireless technology. As stated in the article, hospitality venues invest in new technologies to improve operational efficiencies and to enhance customer experience. As the survey shows, customer experience is the number on priority and driving force for implementing new technology. Hospitality properties also invest in technologies that enhance the check in procedures, wireless e-mail or table side orders and payments. After implementing new technologies, 59% of respondents to the survey taken could see improve employee efficiency and 55% saw improved sales results. According to the survey that was filled out by 161 respondents representing variety of hospitality enterprises, 58% saw improved customer satisfaction. Even though this article does not state which technologies in particular yielded these results, it is still important to see that investing in IT technologies does make a difference in customer satisfaction, employee efficiency and sales improvement. Many properties are afraid to invest new technologies, as they are unsure of the final results of the investment. I am strongly convinced that in order to keep up with the competition and the supply in the market, business had to take the technology route and use it to their fullest advantage.
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    The article analyzed why hotels do investment to It in 2011. It concluded three main reasons, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. It's already 2013 now and things can become different. Hotels should invent carefully according to its specific necessary and customers' necessary.
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    Dear team! I found an article, very old but to me, very actual and interesting about how the Internet Technology is improving and progressing, and the investment bring benefits only. In 2011 , only 4 years ago, we can see that the companies were having a clear plan to improve the communication system. By introducing wireless, tablets, WLANs , to improve network reliability... Today we have it all on hands. We are using all the devices online , wireless and with no problem to access. No cords on the floor, no telegrams ... Internet technologies is a big progress in our century and is developing and growing, by leaving some of us behind. :)
Alyssa Westmeyer

Digital Hospitality, AKA Predictive Personalization | ClickZ - 0 views

  • marketers are afraid of using it in more consumer-connected ways because people might feel like their privacy has been violated
  • Predictive personalization uses your visitors' implicit behavior to evaluate: Where in the buying process they are, then, The relevant messaging needed to move them further down the sales funnel and create an explicit behavior.
  • everyone benefits from strong customer service, which is what brands can deliver online through predictive personalization
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  • websites and devices are already collecting unfathomable amounts of data, but marketers are afraid of using it in more consumer-connected ways because people might feel like their privacy has been violated
  • When brands and agencies employ this strategy, they create online hospitality that is in direct response to their customers' needs or wants based on those customers' website activity. They connect in meaningful ways with their consumers in real time with highly tailored offers or content that is relevant to their real-time activities.
  • As more and more businesses move into the direct-to-consumer space, they will need to improve their digital hospitality by predicting what consumers want based on what they already do online.
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    The opportunity to improve utilization of predictive personalization in hospitality marketing is vast. A role that was previously fulfilled entirely by a human is now able to be translated into the digital world. There are a number of reasons that marketers are not yet excelling at the use of this data to provide results, the greatest of which is that clearly defined goals are necessary to narrow down the specific data that is needed in order to create a program that produces the desired result. We still have a long way to go before we know how to fine tune marketing according to digital activity but a starting off point is to use location markers to customize email and website marketing to the area in which the user is interested.
mitchlaferriere

Vizergy® Digital Marketing System Technology Stack Selected for Case Study by... - 0 views

  • Peak 10, the industry leader in IT infrastructure and security, highlights Vizergy's successful partnership in new case study. Vizergy provides stability, reliability and security to hospitality clients by combining proven digital marketing strategies, best-in-class marketing tools and their proprietary, cloud-based marketing system, hosted and supported by Peak 10, one of the nation's most advance data centers.
  • Vizergy has worked with Peak 10 for over ten years to consolidate IT environments and deliver high-performance, reliable access that drives business results. Backed by sophisticated technology and extensive support, Peak 10 helps enable Vizergy to provide the most reliable digital marketing, management and ecommerce system in the hospitality industry.
  • Vizergy's Digital Marketing System (DMS) is a true demonstration of client-focused innovation. This proprietary system enables hoteliers and hospitality professionals to easily and efficiently maintain their property websites, monitor social media, manage online reputation, deploy email campaigns and evaluate site performance from a single easy-to-use system. With personalization capabilities built into the DMS, clients can deliver tailored messaging that will be most relevant and personal to each individual site visitor.
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    Vizergy has quickly become an industry leader in eMarketing techniques and methods, as highlighted by their relationship with one of the fastest growing, most advanced data centers, Peak 10. Vizergy's proprietary cloud-based, hospitality focused marketing system has created proven strategies that set the pace in a fast-moving digital age, where time is truly of the essence. Its systems allow hoteliers and hospitality professionals to easily and efficiently maintain all aspects of their digital marketing presence. Peak 10's advanced technologies and infrastructure support only further Vizergy's superiority.
mtedd003

Event Technology: The 2019 Guide - 0 views

  • Event technology is any digital tool that helps planners complete tasks pertaining to their work as event organizers. Types of event technology include but are not limited to event marketing software, event management software and mobile event apps.
  • Before event technology, hosting an event was a very manual process. Attendee lists needed to be drafted contact by contact in Excel or on-paper.
  • Today, event marketers have a complex array of technologies to choose from. Everything from marketing to ticket sales to data collection can easily be added to an organized event tech stack.
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  • Things like building websites, increasing event registrations, and email promotion are all made possible thanks to event technology.
  • While some event tools require manual data entry, others might automatically capture information for you. Some tools might perform competing tasks while other might actually work better together.
  • consider your business goals
  • Venue sourcing tools are any event technology program that allows event planners to search, browse, and filter through venue options
  • There are many tools for finding event venues and spaces but here are some options to consider:
  • EventUP allows organizers to directly message venue owners. They have a wide selection ranging from corporate event venues to private dinner party spaces.
  • Your event website is an important digital portal for prospects and attendees to get acquainted with your upcoming affair. Important details, registration and ticketing options, and additional marketing materials are all located here. These tools help you create this important piece of your event puzzle.
  • Tools for event registration offer users different ways to increase and facilitate attendee conversions. Some event registration tools specialize specifically in event registration but can integrate with other event technologies.
  • Event agenda tools help attendees learn about, select, customize and navigate their activities during your event.
  • If you want to drive people to your event, you will need a strong event promotion strategy. It also helps to have the help of event technology that was built just for this purpose.
  • email list segmentation and social media leveraging that turns attendees into brand ambassadors.
  • Getting feedback from event stakeholders is made possible with the help of live event surveys and polls.
  • Software integrations are what ultimately create a seamless workflow for your event planning process. There are three main types: open API integrations, native integrations, and third-party integrations.
  • s the competition within the event technology industry has grown, so too has the importance of providing easy to use tools for event marketers.
  • event ROI (51% according to the 2018 Event Marketing Benchmarks and Trends Report). This means that working towards event ROI clarity is a high priority task for many planners.
  • In addition to increasing labor productivity by 40%, organizers will be able to use artificial intelligence to efficiently allocate and spend their time.
  • Choose wisely.
  • Consider market trends
  • Sort through the noise.
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    Event Technology is constantly being innovated in order to keep up with current market trends. AI is now becoming a future trend in event management software but with so many new technologies for events out there it becomes critical to keep up with also considering ROI. User-friendliness for example reflects both the consumer and the event company. When deciding a new product it is important to consider all the strengths and weaknesses of the product.
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