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Janine Shea

Project for Public Spaces | Place Capital: Re-connecting Economy With Community - 0 views

  • To put public space at the heart of public discourse where it belongs
  • tying culture change to economics
  • “We can shift the paradigm of how we build our cities; thinking about economics is a great way to do that because it cuts through the political divide.”
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  • Place Capital, which posits that the economic value of a robust, dynamic place is much more than the sum of its parts.
  • Great places are created through many “investments” in Place Capital–everything from individual actions that together build a welcoming sense of place, all the way up to major physical changes that make a space usable and accessible.
  • Project-driven processes generally lead to places that follow a general protocol without any consideration for local needs or desires.
  • public space projects
  • tend to fall into one of four types of development
  • project-driven processes; top-down, bureaucratic leadership
  • At its core, Place Capital is about re-connecting economy and community.
  • design-led process.
  • eliance on the singular vision of professional designers and other siloed disciplines can often make for spaces that are lovely as objects, but not terribly functional as public gathering places.
  • place-sensitive. Here, designers and architects are still leading the process, but there is concerted effort to gather community input and ensure that the final design responds to the community that lives, works, and plays around the space.
  • Finally, there are spaces that are created through a place-led approach, which relies not on community input, but on a unified focus on place outcomes built on community engagement. The people who participate in a place-led development process feel invested in the resulting public space, and are more likely to serve as stewards.
  • They are involved meaningfully throughout the process
  • turn proximity into purpose
  • concept of Place Capital is ideally-suited to guide the cooperation of so many individual movements that are looking for ways to work together to change the world for the better. Place Capital employs the Placemaking process to help us outline clear economic goals that re-frame the way that people think not only about public space but, by extension, about the public good in general.
  • surge of interest in Placemaking in the United States over the past few decades.
Janine Shea

Mutual Fund Designed to Help Banks Meet Their Community Reinvestment Act Investment Exa... - 0 views

  • The CRA was created in 1977 and mandates that banks make credit and capital available to low- and moderate-income communities.
  • Launched in 1999, the Fund’s CRA Shares are designed specifically for banks looking to receive positive consideration on the investment test portion of their CRA exam. Once a bank makes an investment in the CRA Shares, the Advisor confirms its targeted assessment area(s) and begins seeking CRA-qualified investments in those counties. From a financial standpoint, each bank owns a pro-rata share of the Fund whereby the risks and returns are diversified among all the shareholders. The Fund invests primarily in government-related subsectors of the bond market that support community development such as agency-backed securities and taxable municipal bonds.
  • The CRA Qualified Investment Fund CRA Shares has provided solid performance throughout its history.
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  • “The Fund allows banks the opportunity to invest in a vehicle that targets community development capital to their local markets,” said Barbara VanScoy, senior portfolio manager at Community Capital Management. “Many of these markets may be areas that banks have difficulty in reaching. We also work closely with bank examiners and our bank shareholders to ensure that the Fund’s investments are compliant with the regulations and respond to changing community development needs.”
Janine Shea

Project for Public Spaces | What is Placemaking? - 0 views

  • “’Placemaking’ is both an overarching idea and a hands-on tool for improving a neighborhood, city or region. It has the potential to be one of the most transformative ideas of this century.”
  • Placemaking is both a process and a philosophy
  • his process is essential–even sacred–to people who truly care about the places in their lives.
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  • parks, downtowns, waterfronts, plazas, neighborhoods, streets, markets, campuses and public buildings
  • unite people around a larger vision for a particular place
  • Placemaking is a multi-faceted approach to the planning, design and management of public spaces. Put simply, it involves looking at, listening to, and asking questions of the people who live, work and play in a particular space, to discover their needs and aspirations. This information is then used to create a common vision for that place. The vision can evolve quickly into an implementation strategy, beginning with small-scale, do-able improvements that can immediately bring benefits to public spaces and the people who use them.
  • Unfortunately the way our communities are built today has become so institutionalized that community stakeholders seldom have a chance to voice ideas and aspirations about the places they inhabit.
  • Experience has shown us that when developers and planners welcome as much grassroots involvement as possible, they spare themselves a lot of headaches.
  • underperforming development projects can be avoided by embracing the Placemaking perspective that views a place in its entirety, rather than zeroing in on isolated fragments of the whole.
  • guidelines that help communities integrate diverse opinions into a vision, then translate that vision into a plan and program of uses, and finally see that the plan is properly implemented.
  • designing cities that catered to people,
  • perpetuate the community-driven, bottom-up approach that Placemaking describes.
  • Placemaking Grows into an International Movement
Janine Shea

Measuring Shared Value: Not Your Father's CSR - Net Impact - 0 views

    • Janine Shea
       
      Benefits to end-user engagement 
  • Similarly, Intel has achieved global market leadership in the growing global technology education market through its rigorous approach to measuring shared value. Key to Intel’s success, says Barbara McAllister, is understanding “what works” for students and teachers and to incorporate that knowledge into product design and deployment. Ongoing tracking of product performance in the classroom, as well as post-sales measurement of educational outcomes, provides insights to improve the product design and delivery, which ultimately improves the effectiveness of Intel’s education technology solutions and leads to additional sales and greater market share.
Janine Shea

The 15 Best Facebook Pages You've Ever Seen - 0 views

  • Threadless also carries over important functionality from its core website, allowing users to vote for t-shirt designs and enter design contests. Threadless does a great job of creating a fantastic user experience that doesn't require the user to leave Facebook
  • The company also shares a ton of great images on its wall that generate a huge amount of engagement.
  • Zappos has an amazing like gate that sits next to a featured photo submitted by one of its fans. Users can also easily join the company's VIP program from the page.
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  • They have a like gate with a very compelling call-to-action. They also have a customer photo generator application that allows users to customize their Facebook profile picture with their favorite NHL team.
  • It uses social proof and data from Facebook to actually show why people like the Bing page
  • Beyond an awesome gift card app, Starbucks uses its page to run contests for seasonal products and also offers a slick store locator application.
  • The Burt's Bees Facebook Page uses a customer tab to aggregate the global online word-of-mouth buzz about its products in an interesting and unique way.
  • Sometimes the best way to build a community is through a shared cause.
  • interesting and engaging content. It shares a TON of great videos that are both educational and entertaining.
Janine Shea

Creative class - Wikipedia, the free encyclopedia - 0 views

  • It is composed of scientists and engineers, university professors, poets and architects, and also includes "people in design, education, arts, music and entertainment, whose economic function is to create new ideas, new technology and/or creative content”
    • Janine Shea
       
      Customer segmentation variables
    • Janine Shea
       
      Demographic - Occupation, Education, Location, Income, Social class Psychographic (LIFESTYLE) - Activities, Interests, Opinions (AIO Survey), Values, Attitudes Behavioral (towards PRODUCTS) - Benefits sought, Usage rate, Brand loyalty, Readiness to buy
  • Employers see creativity as a channel for self-expression and job satisfaction in their employees. About 38.3 million Americans and 30 percent of the American workforce identify themselves with the Creative Class.
  • cities which attract and retain creative residents prosper, while those that do not stagnate. This research has gained traction in the business community, as well as among politicians and urban planners. Florida and other Creative Class theorists have been invited to meetings of the National Conference of Mayors and numerous economic development committees, such the Denver mayor's Task Force on Creative Spaces and Michigan governor Jennifer Granholm's Cool Cities Initiative.[1]
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  • members of the Creative Class value meritocracy, diversity and individuality, and look for these characteristics when they relocat
  • For a city to attract the Creative Class, he argues, it must possess "the three 'T's": Talent (a highly talented/educated/skilled population), Tolerance (a diverse community, which has a 'live and let live' ethos), and Technology (the technological infrastructure necessary to fuel an entrepreneurial culture)
  • “the Creative Class share of the workforce; innovation, measured as patents per capita; high tech industry, using the Milken Institute's widely accepted Tech Pole Index…; and diversity, measured by the Gay Index, a reasonable proxy for an area’s openness"
  • Creative workers are looking for cultural, social, and technological climates in which they feel they can best "be themselves".
  • active participation in a variety of experiential activities.
  • Street Level Culture
  • hard to draw the line between participant and observer, or between creativity and its creators”
  • interest in being participants and not spectators
    • Janine Shea
       
      Don't be a tourist. Find the local in you.
  • 40 million workers—30 percent of the U.S. workforce
  • Super-Creative Core: This group comprises about 12 percent of all U.S. jobs. It includes a wide range of occupations (e.g. science, engineering, education, computer programming, research), with arts, design, and media workers forming a small subset. Florida considers those belonging to this group to “fully engage in the creative process” (2002, p. 69). The Super-Creative Core is considered innovative, creating commercial products and consumer goods. The primary job function of its members is to be creative and innovative. “Along with problem solving, their work may entail problem finding”
  • knowledge-based workers
  • Florida argues that the Creative Class is socially relevant because of its members' ability to spur regional economic growth through innovation (2002).
  • these usually require a high degree of formal education
Janine Shea

The Challenges of Living Large: Scaling Up Sustainable Urban Growth | BSR Insight | BSR - 0 views

    • Janine Shea
       
      Get city departments talking to each other - breaking out of their silos! More accessible ways to communicate with each other - CASUAL, i.e. social network
  • Just like in corporations, setting goals and having a vision proves to be an essential start for cities that want to engage business.
  • Matthew Lynch, the project lead, said one of the main success factors is the opportunity for direct and open dialogue. “
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  • The companies in the UII are engaging collaboratively with cities upstream in the planning process, demonstrating the value of the early involvement of business and showing how a multisector group of leading companies can help cities find integrated solutions to interconnected challenges,” he said.
  • The “solution landscape” presents a menu of potential options for cities to address their key sustainability challenges. Lynch said one of the main success factors is the opportunity for direct and open dialogue. “Business adds value by being involved in the beginning, looking at the big plan, and looking at the issues landscape and challenges,” he said. WBCSD decided to work with multiple companies as opposed to a more ad hoc engagement to encourage the idea that it was business, not just individual companies working with cities.
  • The WBCSD expects that companies will use the landscape reports to refine their own approaches to working with these cities, targeting specific challenges and opportunities.
  • One significant challenge with deploying sustainable infrastructure solutions in cities is the vastly different time cycles used by business and government.
  • “Our experience is that building trust is critical.
  • there’s a “need for better coordination and understanding among governments, industries, and NGOs so that cities holistically plan for and build the infrastructure of tomorrow rather than create an infrastructure of mismatched components and potentially stranded assets.
  • “The aging population is the fastest-growing cohort, yet most of our cities are designed by men for young men in commerce,” he noted. How will women, children, and the elderly thrive in those cities?
  • At BSR, we know that when business engages stakeholders proactively, the insights gained will lead to more informed decision-making, more valuable collaboration, and more inspired business models.
  • The sooner meaningful engagement is at the forefront of the sustainable urban infrastructure agenda, the sooner we can hit fast-forward and have a chance at truly sustainable growth.
Janine Shea

Is Crowdsourcing The Right Choice For Your Business? | Fast Company - 0 views

  • “Crowdsourcing is the process by which the power of the many can be leveraged to accomplish feats that were once the province of a specialized few.” And a lot more will change, very quickly.
  • In Europe, equity-based crowdfunding allows people buy an ownership stake in your business. That practice is illegal in the U.S., but will likely gain steam in a global marketplace where individuals can use platforms like Symbid to help propel an interesting new business into the marketplace. Social lending sites like LendingClub or Prosper permit you to legally crowdfund your for-profit startup in the U.S., but you’ll have to start paying it back immediately, and you could be left liable for the loan if the business fails.
  • Crowdsourcing will only grow, and it’s up to you to weigh the risks and benefits of using it to extend your enterprise. It may serve a single, specific purpose, or support a key component of your operating blueprint across your organization, or it may not be the right choice--at least not yet.
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  • Harnessing the power of crowdsourcing, viral branding, and service outreach
  • "extended enterprise"
  • the necessities to extend collaborative relationships between internal and external organizations.
  • BMW is crowdsourcing designs for a 2025 version of the BMW and MINI.
  • the global giant knows the public offers direct insight into what consumers want.
  • Participants made suggestions in a structured multimedia environment, where they could view, evaluate and build upon proposals made by other participants.
  • Remember it’s intelligence you’re interested in, not just information.
  • Face it, Facebook isn’t for everyone and it’s certainly not right for every business.
  • get a pulse of the quickly evolving consumer base.
Janine Shea

3 Reasons Why Responsible Investing is Booming During the Downturn | GreenBiz.com - 0 views

  • Far from being a faddish niche, SRI is now very much part of the investing world, with more than $3 trillion in assets under professional management in the U.S. alone, according to the 2010 Report on Socially Responsible Investing Trends in the United States from U.S. SIF, the Forum for Sustainable and Responsible Investing. SRI hinges on use of ESG (environmental, social, governance) analysis, shareholder advocacy, and "community investment" strategies.
  • That $3 trillion in publicly traded securities in the U.S. represents a more than 13 percent increase in assets under management between 2007 and 2010. Over the same period, the broader universe of professionally managed assets grew by less than 1 percent. So, here is the $3-trillion question: Why has the SRI space enjoyed such robust growth, during a period of global economic slowdown?
  • First, socially conscious investors have benefited from an expansion of quantity and improvement in quality of investment products and services designed to make money and make a difference.
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  • people are paying more attention to their impacts on the world; they are asking more questions about how their actions impact the commons known as planet earth.
Janine Shea

Top 20 Great Facebook Fan Pages for Business - 0 views

  • The Facebook fan page of this company offers visitors a virtual tour that interactively explains how to use their product.
  • Specialized in calls to action, the company has adorned its Facebook fan page with mini games and a web TV program.
  • Through a clever photo contest, the company gets fans involved in the making of its Facebook fan page.
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  • trivia games, and stimulating discussions around coffee on its fan page.
  • weekly specials!
  • chic designs and great pictures
Janine Shea

Bootstrapping a $10M Creative Marketplace: Envato Founder Couple Collis and Cyan Ta'eed... - 0 views

  • Today our largest marketplaces are for website templates as well as Adobe After Effects templates. When you go to the movies and see cool trailers, you are probably watching something that was made in Adobe After Effects. We also have background music marketplaces which is often used in advertising. The marketplaces are very much an exchange. We branched out from Flash into several design marketplaces.
  • chicken-and-egg
  • Our approach was to do a grassroots marketing campaign. We started with content we created ourselves, and we commissioned a little bit of content ourselves. Based on that content, we went over to other sites and started chatting with people to get them to check us out.
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  • The first challenge is to get initial momentum, and then the second challenge is to ramp that up. A few months later we rolled out a strategy where we gave away thousands of dollars of free money on the marketplace. That stimulated sales for sellers and helped buyers see how they could use the site. Four weeks later we had reached a thousand dollars of revenue per week.
  • That was essentially your business idea being validated.
Janine Shea

New economic order - Wikipedia, the free encyclopedia - 0 views

  • It includes the standard socio-economic and demographic factors – age, occupation, education, income – but importantly, in addition to behavioral factors, uses values and attitudes.[1]
  • New Economic Order: This group comprises about 24 percent of the adult population of developed economies. There are 59 million NEOs in the US, 6 million in Canada, 12 million in the UK and 4 million in Australia. NEOs exhibit progressive social values, have high social intelligence and are motivated by authenticity, design, quality, experience, provenance and the path less travelled. Almost all (93%) of NEOs are in the top third of discretionary spenders.[4]
  • Evolving Economic Order
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  • a major shift away from the traditional orthodoxy of demography and socio-economics as predictor variables of an economic trajectory.
  • + a spending propensity model (SPM) to identify the respective economic impact of each social type.
  • NEOs dominate elective consumption (discretionary spending) in developed economies,
  • behavior is determined by progressive social attitudes and tertiary needs.
  • NEOs are largely metropolitan dwellers, with more of them living in inner urban areas than anywhere else
  • Forty-five per cent of NEOs are women and 55 per cent are men
  • tend to be younger than Traditionals
  • Half of all people with a university degree are NEOs
  • EOs are most likely to be in professional or management occupations, and earn more than the rest of society
  • NEOs spend more … and more frequently … than anyone else. Ninety-three percent of NEOs are in the Big Spender category, compared to only 4 per cent of Traditionals.[9]
Janine Shea

If Your Company Targets Millennials, Read This Now | Fast Company | Business + Innovation - 0 views

  • Every startup looking to re-imagine broken industries, whether it's housing or health care, has one thing in common: well-designed experiences.
  • Millennials are everything we claim they are: egotistical and altruistic, debt-ridden and money-savvy, entitled and undeniably driven.
  • Millennials are the personification of a larger macro shift relevant to all of us: impatience with the irrelevant, intolerance for the unwieldy, and a proclivity towards circumvention.
Janine Shea

My Beautiful City: An Architect in Austin: Places: Design Observer - 0 views

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    "Barton Springs. [Photo by Wally Gobetz]"
Janine Shea

The art of place-making · Urban Design Forum - 0 views

  • connected to many other movements - like new urbanism, slow city, slow food, and eco-cities.
  • it is genuine engagement and connectedness with individual community members - to a point where they themselves become place-makers of their own making.
  • It is about creating a culture of participatory and grassroots democracy where the community has direct ownership of the processes and outcomes. This is a huge difference from our current engagement and planning framework, which does the opposite.
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  • The results of this are people having the tendency to linger in a beautiful and comfortable environment, and businesses see the benefits of people staying longer which helps to sustain the local economy
  • Beautiful and meaningful places and spaces create an intransient value to the locality and a sense of pride to the community.
  • We all know and gravitate towards such places, and yet we keep building ‘empty’ places with little or no sense of ‘spirit of place’. Some would blame globalisation and consumerism on the demise of local communities
  • culture to one that nourishes life and nurtures communities
  • It is a return to the local and the re-localisation of our economies and communities. Our task is to build resilient places and communities that can easily adapt to the many challenges and imminent changes.
  • Place-making provides a way of seeing the world through a more sustainable filter, and provides a platform to make the necessary changes and move towards sustainable lifestyles and behaviours.
  • Enlightened developers and councils have utilised the new place-making tools to deliver such environments: Rouse Hill Town Centre in northwest Sydney, Flinders Lane (Degreaves/Centre Way) and Victoria Market in Melbourne epitomize the power of place-making.
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