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Threadless also carries over important functionality from its core website, allowing users to vote for t-shirt designs and enter design contests. Threadless does a great job of creating a fantastic user experience that doesn't require the user to leave Facebook

The company also shares a ton of great images on its wall that generate a huge amount of engagement.

Zappos has an amazing like gate that sits next to a featured photo submitted by one of its fans. Users can also easily join the company's VIP program from the page.

The Facebook fan page of this company offers visitors a virtual tour that interactively explains how to use their product.

Specialized in calls to action, the company has adorned its Facebook fan page with mini games and a web TV program.

Through a clever photo contest, the company gets fans involved in the making of its Facebook fan page.

While Facebook helps users connect with people they already know, At the Pool wants people to connect with strangers who have shared interests.

The new approach showcases bold photos, so if you want to buy a sponsored story for your own business, make sure you have an eye-catching image to go with it

Live in the future, then build what's missing.

They grew out of things their founders built because there seemed a gap in the world.

As a rule of thumb, a couple of posts before noon and another couple of posts in the afternoon is a good place to start. If you only update your Facebook (or any social media status) every week or two, people will lose interest and nobody will follow you. Give your customers a reason to keep in touch with you by providing information that they will find interesting, will be helpful, or is fun.

Lendio online marketing via pay-per-click drives a lot more leads than this blog, our social media, or any of our content marketing, but it’s an important part of what we do everyday to share information and build relationships with our customers and future customers.

There’s a new era of social networking that’s taking shape around charitable giving. Younger people are rapidly adopting these new tools, and learning to use them in more and more substantive ways, to go beyond mere socializing and make these tools extremely productive. We’re seeing the sphere of social networking mature in a way that’s very exciting. People who continue to dismiss these social platforms as "a waste of time" or "just social chatter" are missing the boat. This is how people interact with each other and get things done. They share their personal and professional lives online. It should be no different when it comes to their philanthropic lives. More and more, we’re seeing the Crowdrise community share their charitable efforts with their social networks, both as a way to highlight their own commitment to a cause and as a very efficient way to turn their friends and family into new supporters.

They say “time is money,” but time is also an irreplaceable and personal connection to a cause.

The experiment found that on an apples-to-apples basis, posting local content drove stronger levels of shares, likes and comments than global content. 

We found that during the first four months of this experiment, the average engagement rate across all geo-focused posts was six times higher than all global posts.

They identified nine different types of story that drove higher levels of engagement as shown in this infographic.  

But there is a new urge to behave as if life were some global high-school reunion at which everyone has taken some horrific tell-all drug.

But that would be to debase the word “information.”

“Crowdsourcing is the process by which the power of the many can be leveraged to accomplish feats that were once the province of a specialized few.” And a lot more will change, very quickly.

In Europe, equity-based crowdfunding allows people buy an ownership stake in your business. That practice is illegal in the U.S., but will likely gain steam in a global marketplace where individuals can use platforms like Symbid to help propel an interesting new business into the marketplace. Social lending sites like LendingClub or Prosper permit you to legally crowdfund your for-profit startup in the U.S., but you’ll have to start paying it back immediately, and you could be left liable for the loan if the business fails.

Crowdsourcing will only grow, and it’s up to you to weigh the risks and benefits of using it to extend your enterprise. It may serve a single, specific purpose, or support a key component of your operating blueprint across your organization, or it may not be the right choice--at least not yet.

the brand’s fan page “serves as a small, tight-knit community for our very loyal, rabid fans.”

If they are not solely interested in freebies and giveaways, then what fans really want is content that is personally relevant on one hand and a sense of being part of a larger community on the other.

The former requires the brand to post content that is varied and useful to their fan base, while the latter requires the brand to find ways to encourage interaction between fans.

I realized the Internet does a great job at connecting us with our friends and family, but a terrible job at introducing us to new people and getting us offline.

It’s incredibly difficult and frustrating trying to find like-minded people nearby.

When you look at what people are searching for, they’re searching for people close by who share their interests.