Skip to main content

Home/ GroundUp Bookmarks/ Group items tagged Detroit

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Janine Shea

Buick Underwrites MSN Travel Show 'Re - Discover' - NYTimes.com - 0 views

www.nytimes.com/...13adco.html

GroundUp Brand Urbanism Corporate_Sponsors Marketing

shared by Janine Shea on 30 May 13 - No Cached
  • While it resembles conventional travel shows, the series turns out to be a vehicle for, appropriately enough, a vehicle. “Re: Discover” is underwritten by Buick
  • Some New York episodes, for example, feature Karen Washington, a community activist who has been instrumental in the urban farming effort to turn empty lots into community gardens.
  • senior brand strategist
  • ...11 more annotations...
  • ensuring the cars were in the storytelling
  • the series is aiming for something more subtle: instilling in viewers an affinity for Buick.
  • “Buick is enabling the entire experience
  • Russ Axelrod
  • Buick models, particularly the Regal, appear only incidentally in the videos, as in product placement deals in television shows or movies. Specifically, participants drive from one establishment or attraction to another in Buicks, but never mention the brand.
  • “If I’m a consumer coming to the site, the underlying message is that Buick gets me, that they understand what I like on a content basis, and if they understand what I like on a content basis maybe they’ll understand me on a vehicle basis.”
  • It is no coincidence that the brand is, through the series, encouraging a fresh look at cities at the same time its ads encourage a fresh look at its cars.
  • “Buick is sort of trying to reinvent itself in the eyes of the consumer,”
  • Cities are reinvigorating themselves and being discovered in a new way, whether it’s Miami or L.A. or New York, and that’s what Buick is trying to get across as well.”
  • Buick has been the company’s fastest growing brand
  • “We talked about Detroit, and we love Detroit, but it’s not in the original batch of cities because we do quite well there as it is,” said Mr. Casmon of Buick. “Los Angeles, Miami, New York — in some of those markets we don’t have as strong a position, and we’re hoping to reintroduce the Buick brand to that audience, especially those who drive imports who are not familiar with Buick right now.”
Janine Shea

CreateDetroit - 0 views

www.createdetroit.com/home_florida1.php

GroundUp Validation Creatives Richard_Florida Rise_of_the_CC Detroit Austin

shared by Janine Shea on 30 Dec 12 - No Cached
  • "We're going to make this a fun place to live. We are going to somehow create the 'Austin lifestyle.'
  • That's just not what drives a city now. What drives a city we know increasingly are good places to live, great neighborhoods, great cafes, night life, places to have fun.
  • The thing is, with places like Detroit, Buffalo, Pittsburgh, St. Louis and some of the Sunbelt cities in a different way, is that they don't want to change. The creative people are either unempowered or the institutional structure that exists disempowers them.
Janine Shea

State Impact Newsletter | Michigan Outreach - 0 views

outreach.umich.edu/...2012-11

Michigan Impact GroundUp Community-Level Colleges Validation Engagement

shared by Janine Shea on 07 Dec 12 - No Cached
  • It is my pleasure to introduce you to Michigan Impact. The University of Michigan is having tremendous impact throughout our communities. From the downtowns of Detroit and Grand Rapids and the shorelines of Traverse City and Muskegon, to the community colleges of the Upper Peninsula and the medical clinics in mid-Michigan, U-M is committed to improving the quality of life in the Great Lakes State.
  • A new $9 million U-M Great Lakes research and education center will guide efforts to protect and restore the world's largest group of freshwater lakes by reducing toxic contamination, combating invasive species, protecting wildlife habitat and promoting coastal health.
  • Nearly $1.7 billion in support for the U-M comes from donors and gifts from every county across Michigan. Support also comes from alums, and that happened in a significant way this year in the arts at U-M.
  • ...1 more annotation...
  • Long-standing collaborations with urban, rural and Native American communities around the state—in issues of the environment, K-12 education and higher education preparedness, public health, community and economic development and more—continue years later to contribute to the well-being of the state of Michigan and its citizens.
1 - 5 of 5
Showing 20▼ items per page