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oversharing and status anxiety, the two great scourges of the modern world.

being anxious that our status might be falling or — the horror, the horror! — disintegrating

Number of Twitter followers shrinking or not growing as fast as your friends’? Status anxiety attack begins. No e-mails or texts received in the past 78 minutes? Status anxiety attack accelerates. Got unfriended or discover by chance on LinkedIn that your 29-year-old college roommate is now running an agribusiness fund out of St. Louis that has assets of $47 billion and owns half of Madagascar? Status meltdown kicks in. The only antidote, the only means to push that status up again, it seems, is to keep sharing more and more.

They conclude that the number of content likes, shares and comments (as opposed to likes of the brand page) were strongly correlated with organic reach. Frequency of posting had a far lower although still positive correlation.

trivia games, and stimulating discussions around coffee on its fan page.

weekly specials!

chic designs and great pictures

They have a like gate with a very compelling call-to-action. They also have a customer photo generator application that allows users to customize their Facebook profile picture with their favorite NHL team.

Zappos has an amazing like gate that sits next to a featured photo submitted by one of its fans. Users can also easily join the company's VIP program from the page.

Beyond an awesome gift card app, Starbucks uses its page to run contests for seasonal products and also offers a slick store locator application.

The Burt's Bees Facebook Page uses a customer tab to aggregate the global online word-of-mouth buzz about its products in an interesting and unique way.

Sometimes the best way to build a community is through a shared cause.

interesting and engaging content. It shares a TON of great videos that are both educational and entertaining.

The first challenge is to get initial momentum, and then the second challenge is to ramp that up. A few months later we rolled out a strategy where we gave away thousands of dollars of free money on the marketplace. That stimulated sales for sellers and helped buyers see how they could use the site. Four weeks later we had reached a thousand dollars of revenue per week.

That was essentially your business idea being validated.

We know people appreciate personally relevant content and a sense of community, but these findings suggest that relevance may also be found in making content more specific to where someone lives, not just their lifestyle.

Events

Makeovers

Company culture. Generate greater customer engagement by giving your clients an inside peek at your business through a board or boards that offer a feel for your company's style, ideas, projects and commitments.

At that time we started up FreelanceSwitch where we could put our lessons learned. We also started a tutorial blog. Those sites today receive close to 10 million visits a month. They have grown a lot over the years. The company today comprises two parts. We have the market places and 12 tutorial sites that cover everything from game development to making music sound like a DJ.

Create a strong 'hook' statement.

focus on the benefits you're providing.

following up your hook statement with an engaging story

Also consider packaging your product with a bonus -- an exclusive incentive which they'll only get if they act now.

This allows your offer to become time-sensitive and inspires customers to take action.

the important thing is to understand your customers. You need to know what they find useful.

That was because we were speaking to genuine customer demand.